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Mobile Payment Trends and Leading Brands' Deployment Strategies (pre-order)
Published Date: September 2020
|
Report Code: MICR-Comm-3V14
Home | Category |Computers & Electronics |Electronics & Electrical
Mobile Payment Trends and Leading Brands Deployment Strategies

Mobile Payment Trends and Leading Brands' Deployment Strategies (pre-order)

Code: MICR-Comm-3V14
Report
September 2020
29 Pages
Market Intelligence and Consulting Institute
Region: Global,
Description
Table of Content
Tables & Figures

Thanks to leading international players’ aggressive promotion, mobile payment has become a major payment method nowadays. However, even in China where mobile payment has been widely adopted, 90% of the market has been dominated by Alipay and WeChat Pay. Unlike China, Taiwan has seen the emergence of several mobile payment players. By keeping track of industry trends as well as potential innovative applications, Taiwanese mobile payment service providers will be able to differentiate themselves from others. This report analyzes leading international mobile payment service providers’ deployment strategies in five market segments and explores three major trends and four applications for their mobile payment services in 2020 and beyond.

KEY PLAYERS

  • 7-11
  • ADTC
  • Alipay
  • Amazon
  • Apple
  • Asia Express
  • Baidu
  • Bank of Taiwan
  • Bank SinoPac
  • Barclays
  • Capital On
  • Cathay United
  • China UnionPay
  • Chinatrust Commercial Bank
  • Chunghwa Telecom
  • Citibank
  • CTBS
  • Dante Coffee
  • E.Sun Bank
  • ezPay
  • FamilyMart
  • Far Eastern
  • FarEasTone
  • Fidor Bank
  • First Bank
  • Flytech
  • Gangu Tech
  • Garmin
  • Gomaji
  • Google
  • HuaNan
  • iPass
  • Jkos
  • JP Morgan
  • KGI Bank
  • LG
  • Line
  • Macrowell
  • MCX
  • Mega Bank
  • Microsoft
  • Mr. Brown Café
  • Neweb Technologies
  • Samsung
  • Shin Kong
  • Smart Catch
  • Soft-World
  • Sony
  • Starbucks
  • Subway
  • Sun Tech
  • Syscom
  • Systex
  • Taishin Bank
  • Taiwan Cooperative Bank
  • Taiwan High Speed Rail
  • Taiwan Mobile
  • Taiwan Mobile Payment
  • TKEC
  • Trade-van
  • WeBank
  • Yahoo!
  • YanKey
  • Yuanta Ban

Table of Contents

1. Mobile Payment Ecosystem

2. Trend #1: Focus Shifting from Specific to Comprehensive Applications

2.1 Application Diversity to Boost Frequency of Use

2.2 Rapid Expansion in Overseas and Domestic Markets with Multi-channel Strategy

2.2.1 Continuously Expand Global Networks by Supporting More Currency Exchanges
2.2.2 Form JVs or Obtain Electronic Payment Licenses

2.3 Technology-oriented Export to Obtain Support from Foreign Countries and Businesses

2.3.1 Ant Financial Adopts One Belt, One Road Strategy
2.3.2 Amazon and Mexican Government Co-build CoDi Payment System

3. Trend #2: Focus Shifting From Grabbing Market Share to Initiating Financial Competition

3.1 Adjust Fees or Offer Subsidy

3.1.1 Adjust Fees for Subscribers to Increase Profits
3.1.2 Offer Subsidy to Increase Market Adoption and Maintain Competitiveness

3.2 Financial Services as Untapped Opportunity for Brands

3.2.1 Mobile Payment Becomes Apple’s Powerful Weapon for Boosting Profits
3.2.2 Facebook Targets the Indian Loan Market
3.3 Pure-play Internet Banks to Create More Profits for Mobile Payment

4. Trend #3: Incorporate Parts into a Whole

4.1 Create Mutual Benefits through Integrated Solutions

4.1.1 Visa and Secure Payment System Vendor Join Hands to Target the Brazilian Metro System Market
4.1.2 Line Offers Solutions for Korean and Japanese Vendors
4.1.3 Leading Asian Mobile Payment Players Co-develop QR Code Payment Solution

4.2 Acquire Other Companies’ Stake for Innovative Financing Solutions or Market Expansion
4.2.1 Visa Develops Innovative Payment, Financing, and Integrated Commercial Services
4.2.2 Ant Financial Uses British Startup as Spring Board for Globalization

4.3 Points Services and Ecosystem Integrated to Consolidate Competitiveness

4.3.1 Line Serves as Smart Portal with Line Points Services
4.3.2 Rakuten Connects Members, Data, and Brand Marketing with Super Points Services
4.3.3 Apple Leverages its Brand Equity to Create Diversified Service Ecosystems

5. Applications: From Consumer-wise to I.D.E.A

5.1 Internet of Vehicle: Create New Interactions with Voice Services
5.2Digital Transformation: Starbucks

5.3 Enterprise Market: Line to Pay Salary and Transfer Money
5.4 AI Application #1: Business Optimization with Biometrics or Product Identification

5.4.1 Ant Financial Rolls out “Dragonfly Payment Device” Supporting Facial Recognition
5.4.2 Tencent Launches Facial Recognition-enabled “Frog Payment Systems”
5.4.3 Walmart Develops Item Identification Technology for Checkout and Real-time Inventory Checking

5.5 AI Application #2: Customized Services based on Digital Footprints or Prevent Threats in Cybersecurity

5.5.1 Line Develops Personalized Loan Services and Push Notification Services
5.5.2 Rakuten Predicts Users’ Potential Needs and Prevent Threats in Cybersecurity

6. MIC Perspective

Appendix

LIST OF TOPICS

  • Development of mobile payment ecosystems and includes mainly international and Taiwan players in the financial, e-ticketing, retail, communications, and telecommunication sectors
  • Three key trends driving the growth in the mobile payment industry and market are elaborated
  • Mobile payment application shifting from consumer-wise applications to applications associated with IoV (internet of vehicle), digital transformation, enterprise market, and AI applications

Thanks to leading international players’ aggressive promotion, mobile payment has become a major payment method nowadays. However, even in China where mobile payment has been widely adopted, 90% of the market has been dominated by Alipay and WeChat Pay. Unlike China, Taiwan has seen the emergence of several mobile payment players. By keeping track of industry trends as well as potential innovative applications, Taiwanese mobile payment service providers will be able to differentiate themselves from others. This report analyzes leading international mobile payment service providers’ deployment strategies in five market segments and explores three major trends and four applications for their mobile payment services in 2020 and beyond.

KEY PLAYERS

  • 7-11
  • ADTC
  • Alipay
  • Amazon
  • Apple
  • Asia Express
  • Baidu
  • Bank of Taiwan
  • Bank SinoPac
  • Barclays
  • Capital On
  • Cathay United
  • China UnionPay
  • Chinatrust Commercial Bank
  • Chunghwa Telecom
  • Citibank
  • CTBS
  • Dante Coffee
  • E.Sun Bank
  • ezPay
  • FamilyMart
  • Far Eastern
  • FarEasTone
  • Fidor Bank
  • First Bank
  • Flytech
  • Gangu Tech
  • Garmin
  • Gomaji
  • Google
  • HuaNan
  • iPass
  • Jkos
  • JP Morgan
  • KGI Bank
  • LG
  • Line
  • Macrowell
  • MCX
  • Mega Bank
  • Microsoft
  • Mr. Brown Café
  • Neweb Technologies
  • Samsung
  • Shin Kong
  • Smart Catch
  • Soft-World
  • Sony
  • Starbucks
  • Subway
  • Sun Tech
  • Syscom
  • Systex
  • Taishin Bank
  • Taiwan Cooperative Bank
  • Taiwan High Speed Rail
  • Taiwan Mobile
  • Taiwan Mobile Payment
  • TKEC
  • Trade-van
  • WeBank
  • Yahoo!
  • YanKey
  • Yuanta Ban
Read More

Table of Contents

1. Mobile Payment Ecosystem

2. Trend #1: Focus Shifting from Specific to Comprehensive Applications

2.1 Application Diversity to Boost Frequency of Use

2.2 Rapid Expansion in Overseas and Domestic Markets with Multi-channel Strategy

2.2.1 Continuously Expand Global Networks by Supporting More Currency Exchanges
2.2.2 Form JVs or Obtain Electronic Payment Licenses

2.3 Technology-oriented Export to Obtain Support from Foreign Countries and Businesses

2.3.1 Ant Financial Adopts One Belt, One Road Strategy
2.3.2 Amazon and Mexican Government Co-build CoDi Payment System

3. Trend #2: Focus Shifting From Grabbing Market Share to Initiating Financial Competition

3.1 Adjust Fees or Offer Subsidy

3.1.1 Adjust Fees for Subscribers to Increase Profits
3.1.2 Offer Subsidy to Increase Market Adoption and Maintain Competitiveness

3.2 Financial Services as Untapped Opportunity for Brands

3.2.1 Mobile Payment Becomes Apple’s Powerful Weapon for Boosting Profits
3.2.2 Facebook Targets the Indian Loan Market
3.3 Pure-play Internet Banks to Create More Profits for Mobile Payment

4. Trend #3: Incorporate Parts into a Whole

4.1 Create Mutual Benefits through Integrated Solutions

4.1.1 Visa and Secure Payment System Vendor Join Hands to Target the Brazilian Metro System Market
4.1.2 Line Offers Solutions for Korean and Japanese Vendors
4.1.3 Leading Asian Mobile Payment Players Co-develop QR Code Payment Solution

4.2 Acquire Other Companies’ Stake for Innovative Financing Solutions or Market Expansion
4.2.1 Visa Develops Innovative Payment, Financing, and Integrated Commercial Services
4.2.2 Ant Financial Uses British Startup as Spring Board for Globalization

4.3 Points Services and Ecosystem Integrated to Consolidate Competitiveness

4.3.1 Line Serves as Smart Portal with Line Points Services
4.3.2 Rakuten Connects Members, Data, and Brand Marketing with Super Points Services
4.3.3 Apple Leverages its Brand Equity to Create Diversified Service Ecosystems

5. Applications: From Consumer-wise to I.D.E.A

5.1 Internet of Vehicle: Create New Interactions with Voice Services
5.2Digital Transformation: Starbucks

5.3 Enterprise Market: Line to Pay Salary and Transfer Money
5.4 AI Application #1: Business Optimization with Biometrics or Product Identification

5.4.1 Ant Financial Rolls out “Dragonfly Payment Device” Supporting Facial Recognition
5.4.2 Tencent Launches Facial Recognition-enabled “Frog Payment Systems”
5.4.3 Walmart Develops Item Identification Technology for Checkout and Real-time Inventory Checking

5.5 AI Application #2: Customized Services based on Digital Footprints or Prevent Threats in Cybersecurity

5.5.1 Line Develops Personalized Loan Services and Push Notification Services
5.5.2 Rakuten Predicts Users’ Potential Needs and Prevent Threats in Cybersecurity

6. MIC Perspective

Appendix

Read More

LIST OF TOPICS

  • Development of mobile payment ecosystems and includes mainly international and Taiwan players in the financial, e-ticketing, retail, communications, and telecommunication sectors
  • Three key trends driving the growth in the mobile payment industry and market are elaborated
  • Mobile payment application shifting from consumer-wise applications to applications associated with IoV (internet of vehicle), digital transformation, enterprise market, and AI applications
Read More
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