Global Marketing Automation Industry Research Report, Growth Trends and Competitive Analysis 2022-2028

Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.

Report Overview

Due to the COVID-19 pandemic and Russia-Ukraine War Influence, the global market for Marketing Automation estimated at US$ 2979.6 million in the year 2022, is projected to reach a revised size of US$ 4697.1 million by 2028, growing at a CAGR of 7.9% during the forecast period 2022-2028.

Marketing Automation Software is primarily split into: Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics and Social Media Marketing. And Email Marketing is the most widely used type which takes up about 32.39% % of the global market in 2017.

USA is the largest sales region of Marketing Automation Software in the world in the past few years. USA market took up about 53.95% the global market in 2017, while Europe was 23.84%.

The rise of cloud computing and social platforms enabled the growth of Marketing Automation Software from the earlier software product, and both cloud and social platforms now support much of the Marketing Automation Software capabilities.

Report Scope

This latest report researches the industry structure, revenue and gross margin. Major players’ headquarters, market shares, industry ranking and profiles are presented. The primary and secondary research is done in order to access up-to-date government regulations, market information and industry data. Data were collected from the Marketing Automation companies, distributors, end users, industry associations, governments' industry bureaus, industry publications, industry experts, third party database, and our in-house databases.

This report also includes a discussion of the major players across each regional Marketing Automation market. Further, it explains the major drivers and regional dynamics of the global Marketing Automation market and current trends within the industry.

Key Companies Covered

In this section of the report, the researchers have done a comprehensive analysis of the prominent players operating and the strategies they are focusing on to combat the intense competition. Company profiles and market share analysis of the prominent players are also provided in this section. Additionally, the specialists have done an all-encompassing analysis of each player. They have also provided reliable revenue, market share and rank data of the companies for the period 2017-2022. With the assistance of this report, key players, stakeholders, and other participants will be able to stay abreast of the recent and upcoming developments in the business, further enabling them to make efficient choices. Mentioned below are the prime players taken into account in this research report:

HubSpot

Marketo

Act-On Software

Salesforce

Adobe Systems

Oracle

Infusionsoft

IBM

Cognizant

ETrigue

GreenRope

Hatchbuck

IContact

LeadSquared

MarcomCentral

Salesfusion

SALESmanago

SAP

SAS Institute

SharpSpring

Aprimo

Market Segments

This report has explored the key segments: by Type and by Application. The lucrativeness and growth potential have been looked into by the industry experts in this report. This report also provides revenue forecast data by type and by application segments based on value for the period 2017-2028.

Campaign Management

Email Marketing

Mobile Application

Inbound Marketing

Lead Nurturing and Lead Scoring

Reporting and Analytics

Social Media Marketing

Others

Large Enterprises

Small and Mid-sized Enterprises (SMEs)

Key Regions & Countries

This section of the report provides key insights regarding various regions and the key players operating in each region. Economic, social, environmental, technological, and political factors have been taken into consideration while assessing the growth of the particular region/country. The readers will also get their hands on the value data of each region and country for the period 2017-2028.

North America

United States

Canada

Europe

Germany

France

UK

Italy

Russia

Nordic Countries

Rest of Europe

Asia-Pacific

China

Japan

South Korea

Southeast Asia

India

Australia

Rest of Asia

Latin America

Mexico

Brazil

Rest of Latin America

Middle East & Africa

Turkey

Saudi Arabia

UAE

Rest of MEA

Key Drivers & Barriers

High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.

COVID-19 and Russia-Ukraine War Influence Analysis

The readers in the section will understand how the Marketing Automation market scenario changed across the globe during the pandemic, post-pandemic and Russia-Ukraine War. The study is done keeping in view the changes in aspects such as demand, consumption, transportation, consumer behavior, supply chain management, export and import, and production. The industry experts have also highlighted the key factors that will help create opportunities for players and stabilize the overall industry in the years to come.

Report Includes:

This report presents an overview of global market for Marketing Automation market size. Analyses of the global market trends, with historic market revenue data for 2017 - 2021, estimates for 2022, and projections of CAGR through 2028.

This report researches the key producers of Marketing Automation, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Marketing Automation, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.

This report focuses on the Marketing Automation revenue, market share and industry ranking of main companies, data from 2017 to 2022. Identification of the major stakeholders in the global Marketing Automation market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by type and by application, revenue, and growth rate, from 2017 to 2028. Evaluation and forecast the market size for Marketing Automation revenue, projected growth trends, production technology, application and end-user industry.

Descriptive company profiles of the major global players, including HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM and Cognizant, etc.

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Marketing Automation Market Size Growth Rate by Type: 2017 VS 2021 VS 2028

1.2.2 Campaign Management

1.2.3 Email Marketing

1.2.4 Mobile Application

1.2.5 Inbound Marketing

1.2.6 Lead Nurturing and Lead Scoring

1.2.7 Reporting and Analytics

1.2.8 Social Media Marketing

1.2.9 Others

1.3 Market by Application

1.3.1 Global Marketing Automation Market Growth Rate by Application: 2017 VS 2021 VS 2028

1.3.2 Large Enterprises

1.3.3 Small and Mid-sized Enterprises (SMEs)

1.4 Study Objectives

1.5 Years Considered

2.1 Global Marketing Automation Market Size (2017-2028)

2.2 Marketing Automation Market Size across Key Geographies Worldwide: 2017 VS 2021 VS 2028

2.3 Global Marketing Automation Market Size by Region (2017-2022)

2.4 Global Marketing Automation Market Size Forecast by Region (2023-2028)

2.5 Global Top Marketing Automation Countries Ranking by Market Size

3.1 Global Marketing Automation Revenue by Players

3.1.1 Global Marketing Automation Revenue by Players (2017-2022)

3.1.2 Global Marketing Automation Market Share by Players (2017-2022)

3.2 Global Marketing Automation Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Company Covered: Ranking by Marketing Automation Revenue

3.4 Global Marketing Automation Market Concentration Ratio

3.4.1 Global Marketing Automation Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Marketing Automation Revenue in 2021

3.5 Global Marketing Automation Key Players Head office and Area Served

3.6 Key Players Marketing Automation Product Solution and Service

3.7 Date of Enter into Marketing Automation Market

3.8 Mergers & Acquisitions, Expansion Plans

4.1 Global Marketing Automation Historic Revenue by Type (2017-2022)

4.2 Global Marketing Automation Forecasted Revenue by Type (2023-2028)

5.1 Global Marketing Automation Historic Market Size by Application (2017-2022)

5.2 Global Marketing Automation Forecasted Market Size by Application (2023-2028)

6.1 North America Marketing Automation Revenue by Company (2020-2022)

6.2 North America Marketing Automation Revenue by Type (2017-2028)

6.3 North America Marketing Automation Revenue by Application (2017-2028)

6.4 North America Marketing Automation Revenue by Country (2017-2028)

6.4.1 U.S.

6.4.2 Canada

7.1 Europe Marketing Automation Revenue by Company (2020-2022)

7.2 Europe Marketing Automation Revenue by Type (2017-2028)

7.3 Europe Marketing Automation Revenue by Application (2017-2028)

7.4 Europe Marketing Automation Revenue by Country (2017-2028)

7.4.1 Germany

7.4.2 France

7.4.3 U.K.

7.4.4 Italy

7.4.5 Russia

8.1 Asia Pacific Marketing Automation Revenue by Company (2020-2022)

8.2 Asia Pacific Marketing Automation Revenue by Type (2017-2028)

8.3 Asia Pacific Marketing Automation Revenue by Application (2017-2028)

8.4 Asia Pacific Marketing Automation Revenue by Region (2017-2028)

8.4.1 China

8.4.2 Japan

8.4.3 South Korea

8.4.4 India

8.4.5 Australia

8.4.6 Taiwan

8.4.7 Indonesia

8.4.8 Thailand

8.4.9 Malaysia

8.4.10 Philippines

8.4.11 Vietnam

9.1 Latin America Marketing Automation Revenue by Company (2020-2022)

9.2 Latin America Marketing Automation Revenue by Type (2017-2028)

9.3 Latin America Marketing Automation Revenue by Application (2017-2028)

9.4 Latin America Marketing Automation Revenue by Country (2017-2028)

9.4.1 Mexico

9.4.2 Brazil

9.4.3 Argentina

10.1 Middle East and Africa Marketing Automation Revenue by Company (2020-2022)

10.2 Middle East and Africa Marketing Automation Revenue by Type (2017-2028)

10.3 Middle East and Africa Marketing Automation Revenue by Application (2017-2028)

10.4 Middle East and Africa Marketing Automation Revenue by Country (2017-2028)

10.4.1 Turkey

10.4.2 Saudi Arabia

10.4.3 U.A.E

11.1 HubSpot

11.1.1 HubSpot Company Details

11.1.2 HubSpot Business Overview

11.1.3 HubSpot Marketing Automation Products and Services

11.1.4 HubSpot Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.1.5 HubSpot Marketing Automation SWOT Analysis

11.1.6 HubSpot Recent Developments

11.2 Marketo

11.2.1 Marketo Company Details

11.2.2 Marketo Business Overview

11.2.3 Marketo Marketing Automation Products and Services

11.2.4 Marketo Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.2.5 Marketo Marketing Automation SWOT Analysis

11.2.6 Marketo Recent Developments

11.3 Act-On Software

11.3.1 Act-On Software Company Details

11.3.2 Act-On Software Business Overview

11.3.3 Act-On Software Marketing Automation Products and Services

11.3.4 Act-On Software Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.3.5 Act-On Software Marketing Automation SWOT Analysis

11.3.6 Act-On Software Recent Developments

11.4 Salesforce

11.4.1 Salesforce Company Details

11.4.2 Salesforce Business Overview

11.4.3 Salesforce Marketing Automation Products and Services

11.4.4 Salesforce Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.4.5 Salesforce Marketing Automation SWOT Analysis

11.4.6 Salesforce Recent Developments

11.5 Adobe Systems

11.5.1 Adobe Systems Company Details

11.5.2 Adobe Systems Business Overview

11.5.3 Adobe Systems Marketing Automation Products and Services

11.5.4 Adobe Systems Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.5.5 Adobe Systems Marketing Automation SWOT Analysis

11.5.6 Adobe Systems Recent Developments

11.6 Oracle

11.6.1 Oracle Company Details

11.6.2 Oracle Business Overview

11.6.3 Oracle Marketing Automation Products and Services

11.6.4 Oracle Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.6.5 Oracle Marketing Automation SWOT Analysis

11.6.6 Oracle Recent Developments

11.7 Infusionsoft

11.7.1 Infusionsoft Company Details

11.7.2 Infusionsoft Business Overview

11.7.3 Infusionsoft Marketing Automation Products and Services

11.7.4 Infusionsoft Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.7.5 Infusionsoft Marketing Automation SWOT Analysis

11.7.6 Infusionsoft Recent Developments

11.8 IBM

11.8.1 IBM Company Details

11.8.2 IBM Business Overview

11.8.3 IBM Marketing Automation Products and Services

11.8.4 IBM Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.8.5 IBM Marketing Automation SWOT Analysis

11.8.6 IBM Recent Developments

11.9 Cognizant

11.9.1 Cognizant Company Details

11.9.2 Cognizant Business Overview

11.9.3 Cognizant Marketing Automation Products and Services

11.9.4 Cognizant Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.9.5 Cognizant Marketing Automation SWOT Analysis

11.9.6 Cognizant Recent Developments

11.10 ETrigue

11.10.1 ETrigue Company Details

11.10.2 ETrigue Business Overview

11.10.3 ETrigue Marketing Automation Products and Services

11.10.4 ETrigue Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.10.5 ETrigue Marketing Automation SWOT Analysis

11.10.6 ETrigue Recent Developments

11.11 GreenRope

11.11.1 GreenRope Company Details

11.11.2 GreenRope Business Overview

11.11.3 GreenRope Marketing Automation Products and Services

11.11.4 GreenRope Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.11.5 GreenRope Recent Developments

11.12 Hatchbuck

11.12.1 Hatchbuck Company Details

11.12.2 Hatchbuck Business Overview

11.12.3 Hatchbuck Marketing Automation Products and Services

11.12.4 Hatchbuck Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.12.5 Hatchbuck Recent Developments

11.13 IContact

11.13.1 IContact Company Details

11.13.2 IContact Business Overview

11.13.3 IContact Marketing Automation Products and Services

11.13.4 IContact Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.13.5 IContact Recent Developments

11.14 LeadSquared

11.14.1 LeadSquared Company Details

11.14.2 LeadSquared Business Overview

11.14.3 LeadSquared Marketing Automation Products and Services

11.14.4 LeadSquared Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.14.5 LeadSquared Recent Developments

11.15 MarcomCentral

11.15.1 MarcomCentral Company Details

11.15.2 MarcomCentral Business Overview

11.15.3 MarcomCentral Marketing Automation Products and Services

11.15.4 MarcomCentral Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.15.5 MarcomCentral Recent Developments

11.16 Salesfusion

11.16.1 Salesfusion Company Details

11.16.2 Salesfusion Business Overview

11.16.3 Salesfusion Marketing Automation Products and Services

11.16.4 Salesfusion Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.16.5 Salesfusion Recent Developments

11.17 SALESmanago

11.17.1 SALESmanago Company Details

11.17.2 SALESmanago Business Overview

11.17.3 SALESmanago Marketing Automation Products and Services

11.17.4 SALESmanago Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.17.5 SALESmanago Recent Developments

11.18 SAP

11.18.1 SAP Company Details

11.18.2 SAP Business Overview

11.18.3 SAP Marketing Automation Products and Services

11.18.4 SAP Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.18.5 SAP Recent Developments

11.19 SAS Institute

11.19.1 SAS Institute Company Details

11.19.2 SAS Institute Business Overview

11.19.3 SAS Institute Marketing Automation Products and Services

11.19.4 SAS Institute Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.19.5 SAS Institute Recent Developments

11.20 SharpSpring

11.20.1 SharpSpring Company Details

11.20.2 SharpSpring Business Overview

11.20.3 SharpSpring Marketing Automation Products and Services

11.20.4 SharpSpring Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.20.5 SharpSpring Recent Developments

11.21 Aprimo

11.21.1 Aprimo Company Details

11.21.2 Aprimo Business Overview

11.21.3 Aprimo Marketing Automation Products and Services

11.21.4 Aprimo Marketing Automation Revenue in Marketing Automation Business (2017-2022)

11.21.5 Aprimo Recent Developments

12.1 Marketing Automation Market Trends

12.2 Marketing Automation Market Drivers

12.3 Marketing Automation Market Challenges

12.4 Marketing Automation Market Restraints

14.1 Research Methodology

14.1.1 Methodology/Research Approach

14.1.2 Data Source

14.2 Author Details

List of Tables

    Table 1. Global Marketing Automation Market Size Growth Rate by Type (US$ Million), 2017 VS 2021 VS 2028

    Table 2. Key Players of Campaign Management

    Table 3. Key Players of Email Marketing

    Table 4. Key Players of Mobile Application

    Table 5. Key Players of Inbound Marketing

    Table 6. Key Players of Lead Nurturing and Lead Scoring

    Table 7. Key Players of Reporting and Analytics

    Table 8. Key Players of Social Media Marketing

    Table 9. Key Players of Others

    Table 10. Global Marketing Automation Market Size Growth Rate by Application (US$ Million), 2017 VS 2021 VS 2028

    Table 11. Global Marketing Automation Market Size (US$ Million) by Region: 2017 VS 2021 VS 2028

    Table 12. Global Marketing Automation Revenue by Region (2017-2022) & (US$ Million)

    Table 13. Global Marketing Automation Revenue Market Share by Region (2017-2022)

    Table 14. Global Marketing Automation Revenue by Players (2017-2022) & (US$ Million)

    Table 15. Global Marketing Automation Market Share by Players (2017-2022)

    Table 16. Global Top Marketing Automation Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation as of 2021)

    Table 17. Ranking of Global Top Marketing Automation Companies by Revenue (US$ Million) in 2021

    Table 18. Global 5 Largest Players Market Share by Marketing Automation Revenue (CR5 and HHI) & (2017-2022)

    Table 19. Key Players Headquarters and Area Served

    Table 20. Key Players Marketing Automation Product Solution and Service

    Table 21. Date of Key Manufacturers Enter into Marketing Automation Market

    Table 22. Mergers & Acquisitions, Expansion Plans

    Table 23. Global Marketing Automation Market Size by Type (2017-2022) & (US$ Million)

    Table 24. Global Marketing Automation Revenue Market Share by Type (2017-2022)

    Table 25. Global Marketing Automation Forecasted Market Size by Type (2023-2028) & (US$ Million)

    Table 26. Global Marketing Automation Revenue Market Share by Type (2023-2028)

    Table 27. Global Marketing Automation Market Size by Application (2017-2022) & (US$ Million)

    Table 28. Global Marketing Automation Revenue Market Share by Application (2017-2022)

    Table 29. Global Marketing Automation Forecasted Market Size by Application (2023-2028) & (US$ Million)

    Table 30. Global Marketing Automation Revenue Market Share by Application (2023-2028)

    Table 31. North America Marketing Automation Revenue by Company (2020-2022) & (US$ Million)

    Table 32. North America Marketing Automation Revenue by Type (2017-2022) & (US$ Million)

    Table 33. North America Marketing Automation Revenue by Type (2023-2028) & (US$ Million)

    Table 34. North America Marketing Automation Revenue by Application (2017-2022) & (US$ Million)

    Table 35. North America Marketing Automation Revenue by Application (2023-2028) & (US$ Million)

    Table 36. North America Marketing Automation Revenue by Country (2017-2022) & (US$ Million)

    Table 37. North America Marketing Automation Revenue by Country (2023-2028) & (US$ Million)

    Table 38. Europe Marketing Automation Revenue by Company (2020-2022) & (US$ Million)

    Table 39. Europe Marketing Automation Revenue by Type (2017-2022) & (US$ Million)

    Table 40. Europe Marketing Automation Revenue by Type (2023-2028) & (US$ Million)

    Table 41. Europe Marketing Automation Revenue by Application (2017-2022) & (US$ Million)

    Table 42. Europe Marketing Automation Revenue by Application (2023-2028) & (US$ Million)

    Table 43. Europe Marketing Automation Revenue by Country (2017-2022) & (US$ Million)

    Table 44. Europe Marketing Automation Revenue by Country (2023-2028) & (US$ Million)

    Table 45. Asia Pacific Marketing Automation Revenue by Company (2020-2022) & (US$ Million)

    Table 46. Asia Pacific Marketing Automation Revenue by Type (2017-2022) & (US$ Million)

    Table 47. Asia Pacific Marketing Automation Revenue by Type (2023-2028) & (US$ Million)

    Table 48. Asia Pacific Marketing Automation Revenue by Application (2017-2022) & (US$ Million)

    Table 49. Asia Pacific Marketing Automation Revenue by Application (2023-2028) & (US$ Million)

    Table 50. Asia Pacific Marketing Automation Revenue by Region (2017-2022) & (US$ Million)

    Table 51. Asia Pacific Marketing Automation Revenue by Region (2023-2028) & (US$ Million)

    Table 52. Latin America Marketing Automation Revenue by Company (2020-2022) & (US$ Million)

    Table 53. Latin America Marketing Automation Revenue by Type (2017-2022) & (US$ Million)

    Table 54. Latin America Marketing Automation Revenue by Type (2023-2028) & (US$ Million)

    Table 55. Latin America Marketing Automation Revenue by Application (2017-2022) & (US$ Million)

    Table 56. Latin America Marketing Automation Revenue by Application (2023-2028) & (US$ Million)

    Table 57. Latin America Marketing Automation Revenue by Country (2017-2022) & (US$ Million)

    Table 58. Latin America Marketing Automation Revenue by Country (2023-2028) & (US$ Million)

    Table 59. Middle East and Africa Marketing Automation Revenue by Company (2020-2022) & (US$ Million)

    Table 60. Middle East and Africa Marketing Automation Revenue by Type (2017-2022) & (US$ Million)

    Table 61. Middle East and Africa Marketing Automation Revenue by Type (2023-2028) & (US$ Million)

    Table 62. Middle East and Africa Marketing Automation Revenue by Application (2017-2022) & (US$ Million)

    Table 63. Middle East and Africa Marketing Automation Revenue by Application (2023-2028) & (US$ Million)

    Table 64. Middle East and Africa Marketing Automation Revenue by Country (2017-2022) & (US$ Million)

    Table 65. Middle East and Africa Marketing Automation Revenue by Country (2023-2028) & (US$ Million)

    Table 66. HubSpot Company Details

    Table 67. HubSpot Business Overview

    Table 68. HubSpot Marketing Automation Product and Services

    Table 69. HubSpot Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 70. HubSpot Marketing Automation SWOT Analysis

    Table 71. HubSpot Recent Developments

    Table 72. Marketo Company Details

    Table 73. Marketo Business Overview

    Table 74. Marketo Marketing Automation Product and Services

    Table 75. Marketo Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 76. Marketo Marketing Automation SWOT Analysis

    Table 77. Marketo Recent Developments

    Table 78. Act-On Software Company Details

    Table 79. Act-On Software Business Overview

    Table 80. Act-On Software Marketing Automation Product and Services

    Table 81. Act-On Software Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 82. Act-On Software Marketing Automation SWOT Analysis

    Table 83. Act-On Software Recent Developments

    Table 84. Salesforce Company Details

    Table 85. Salesforce Business Overview

    Table 86. Salesforce Marketing Automation Product and Services

    Table 87. Salesforce Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 88. Salesforce Marketing Automation SWOT Analysis

    Table 89. Salesforce Recent Developments

    Table 90. Adobe Systems Company Details

    Table 91. Adobe Systems Business Overview

    Table 92. Adobe Systems Marketing Automation Product and Services

    Table 93. Adobe Systems Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 94. Adobe Systems Marketing Automation SWOT Analysis

    Table 95. Adobe Systems Recent Developments

    Table 96. Oracle Company Details

    Table 97. Oracle Business Overview

    Table 98. Oracle Marketing Automation Product and Services

    Table 99. Oracle Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 100. Oracle Marketing Automation SWOT Analysis

    Table 101. Oracle Recent Developments

    Table 102. Infusionsoft Company Details

    Table 103. Infusionsoft Business Overview

    Table 104. Infusionsoft Marketing Automation Product and Services

    Table 105. Infusionsoft Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 106. Infusionsoft Marketing Automation SWOT Analysis

    Table 107. Infusionsoft Recent Developments

    Table 108. IBM Company Details

    Table 109. IBM Business Overview

    Table 110. IBM Marketing Automation Product and Services

    Table 111. IBM Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 112. IBM Marketing Automation SWOT Analysis

    Table 113. IBM Recent Developments

    Table 114. Cognizant Company Details

    Table 115. Cognizant Business Overview

    Table 116. Cognizant Marketing Automation Product and Services

    Table 117. Cognizant Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 118. Cognizant Marketing Automation SWOT Analysis

    Table 119. Cognizant Recent Developments

    Table 120. ETrigue Company Details

    Table 121. ETrigue Business Overview

    Table 122. ETrigue Marketing Automation Product and Services

    Table 123. ETrigue Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 124. ETrigue Marketing Automation SWOT Analysis

    Table 125. ETrigue Recent Developments

    Table 126. GreenRope Company Details

    Table 127. GreenRope Business Overview

    Table 128. GreenRope Marketing Automation Product and Services

    Table 129. GreenRope Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 130. GreenRope Recent Developments

    Table 131. Hatchbuck Company Details

    Table 132. Hatchbuck Business Overview

    Table 133. Hatchbuck Marketing Automation Product and Services

    Table 134. Hatchbuck Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 135. Hatchbuck Recent Developments

    Table 136. IContact Company Details

    Table 137. IContact Business Overview

    Table 138. IContact Marketing Automation Product and Services

    Table 139. IContact Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 140. IContact Recent Developments

    Table 141. LeadSquared Company Details

    Table 142. LeadSquared Business Overview

    Table 143. LeadSquared Marketing Automation Product and Services

    Table 144. LeadSquared Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 145. LeadSquared Recent Developments

    Table 146. MarcomCentral Company Details

    Table 147. MarcomCentral Business Overview

    Table 148. MarcomCentral Marketing Automation Product and Services

    Table 149. MarcomCentral Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 150. MarcomCentral Recent Developments

    Table 151. Salesfusion Company Details

    Table 152. Salesfusion Business Overview

    Table 153. Salesfusion Marketing Automation Product and Services

    Table 154. Salesfusion Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 155. Salesfusion Recent Developments

    Table 156. SALESmanago Company Details

    Table 157. SALESmanago Business Overview

    Table 158. SALESmanago Marketing Automation Product and Services

    Table 159. SALESmanago Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 160. SALESmanago Recent Developments

    Table 161. SAP Company Details

    Table 162. SAP Business Overview

    Table 163. SAP Marketing Automation Product and Services

    Table 164. SAP Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 165. SAP Recent Developments

    Table 166. SAS Institute Company Details

    Table 167. SAS Institute Business Overview

    Table 168. SAS Institute Marketing Automation Product and Services

    Table 169. SAS Institute Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 170. SAS Institute Recent Developments

    Table 171. SharpSpring Company Details

    Table 172. SharpSpring Business Overview

    Table 173. SharpSpring Marketing Automation Product and Services

    Table 174. SharpSpring Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 175. SharpSpring Recent Developments

    Table 176. Aprimo Company Details

    Table 177. Aprimo Business Overview

    Table 178. Aprimo Marketing Automation Product and Services

    Table 179. Aprimo Marketing Automation Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 180. Aprimo Recent Developments

    Table 181. Marketing Automation Market Trends

    Table 182. Marketing Automation Market Drivers

    Table 183. Marketing Automation Market Challenges

    Table 184. Marketing Automation Market Restraints

    Table 185. Research Programs/Design for This Report

    Table 186. Key Data Information from Secondary Sources

    Table 187. Key Data Information from Primary Sources

List of Figures

    Figure 1. Global Marketing Automation Sales Market Share by Type: 2021 VS 2028

    Figure 2. Campaign Management Features

    Figure 3. Email Marketing Features

    Figure 4. Mobile Application Features

    Figure 5. Inbound Marketing Features

    Figure 6. Lead Nurturing and Lead Scoring Features

    Figure 7. Reporting and Analytics Features

    Figure 8. Social Media Marketing Features

    Figure 9. Others Features

    Figure 10. Global Marketing Automation Sales Market Share by Application: 2021 VS 2028

    Figure 11. Large Enterprises Case Studies

    Figure 12. Small and Mid-sized Enterprises (SMEs) Case Studies

    Figure 13. Marketing Automation Report Years Considered

    Figure 14. Global Marketing Automation Revenue, (US$ Million), 2017 VS 2021 VS 2028

    Figure 15. Global Marketing Automation Market Size 2017-2028 (US$ Million)

    Figure 16. Global Marketing Automation Market Size Market Share by Region: 2021 VS 2028

    Figure 17. Global Marketing Automation Revenue Market Share by Region in 2017 VS 2022

    Figure 18. Global Top 10 Marketing Automation Countries Ranking by Market Size (US$ Million) in 2021

    Figure 19. Global Marketing Automation Market Share by Players in 2021

    Figure 20. Global Top Marketing Automation Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation as of 2021)

    Figure 21. The Top 10 and 5 Players Market Share by Marketing Automation Revenue in 2021

    Figure 22. North America Marketing Automation Revenue Market Share by Company in 2021

    Figure 23. North America Marketing Automation Revenue Market Share by Type (2017-2028)

    Figure 24. North America Marketing Automation Revenue Market Share by Application (2017-2028)

    Figure 25. North America Marketing Automation Revenue Share by Country (2017-2028)

    Figure 26. U.S. Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 27. Canada Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 28. Europe Marketing Automation Revenue Market Share by Company in 2021

    Figure 29. Europe Marketing Automation Revenue Market Share by Type (2017-2028)

    Figure 30. Europe Marketing Automation Revenue Market Share by Application (2017-2028)

    Figure 31. Europe Marketing Automation Revenue Share by Country (2017-2028)

    Figure 32. Germany Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 33. France Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 34. U.K. Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 35. Italy Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 36. Russia Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 37. Asia Pacific Marketing Automation Revenue Market Share by Company in 2021

    Figure 38. Asia Pacific Marketing Automation Revenue Market Share by Type (2017-2028)

    Figure 39. Asia Pacific Marketing Automation Revenue Market Share by Application (2017-2028)

    Figure 40. Asia Pacific Marketing Automation Revenue Share by Region (2017-2028)

    Figure 41. China Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 42. Japan Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 43. South Korea Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 44. India Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 45. Australia Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 46. Taiwan Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 47. Indonesia Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 48. Thailand Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 49. Malaysia Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 50. Philippines Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 51. Vietnam Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 52. Latin America Marketing Automation Revenue Market Share by Company in 2021

    Figure 53. Latin America Marketing Automation Revenue Market Share by Type (2017-2028)

    Figure 54. Latin America Marketing Automation Revenue Market Share by Application (2017-2028)

    Figure 55. Latin America Marketing Automation Revenue Share by Country (2017-2028)

    Figure 56. Mexico Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 57. Brazil Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 58. Argentina Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 59. Middle East and Africa Marketing Automation Revenue Market Share by Company in 2021

    Figure 60. Middle East and Africa Marketing Automation Revenue Market Share by Type (2017-2028)

    Figure 61. Middle East and Africa Marketing Automation Revenue Market Share by Application (2017-2028)

    Figure 62. Middle East and Africa Marketing Automation Revenue Share by Country (2017-2028)

    Figure 63. Turkey Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 64. Saudi Arabia Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 65. U.A.E Marketing Automation Revenue (2017-2028) & (US$ Million)

    Figure 66. HubSpot Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 67. Marketo Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 68. Act-On Software Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 69. Salesforce Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 70. Adobe Systems Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 71. Oracle Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 72. Infusionsoft Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 73. IBM Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 74. Cognizant Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 75. ETrigue Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 76. GreenRope Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 77. Hatchbuck Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 78. IContact Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 79. LeadSquared Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 80. MarcomCentral Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 81. Salesfusion Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 82. SALESmanago Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 83. SAP Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 84. SAS Institute Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 85. SharpSpring Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 86. Aprimo Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 87. Bottom-up and Top-down Approaches for This Report

    Figure 88. Data Triangulation

    Figure 89. Key Executives Interviewed