Global Key Account Marketing Market Research Report 2023

Key account marketing, also known as Account-based marketing (ABM), is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organizations.

The global Key Account Marketing market was valued at US$ million in 2022 and is anticipated to reach US$ million by 2029, witnessing a CAGR of % during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

North American market for Key Account Marketing is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

Asia-Pacific market for Key Account Marketing is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

The global market for Key Account Marketing in Large Enterprises is estimated to increase from $ million in 2023 to $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

The key global companies of Key Account Marketing include Terminus ABM Platform, Sendoso, Engagio ABM Platform, Printfection, Metadata.io, PFL, Marketo, LeanData and Groove, etc. In 2022, the world's top three vendors accounted for approximately % of the revenue.

This report aims to provide a comprehensive presentation of the global market for Key Account Marketing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Key Account Marketing.

The Key Account Marketing market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Key Account Marketing market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Key Account Marketing companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Key Account Marketing Market Size Growth Rate by Type: 2018 VS 2022 VS 2029

1.2.2 Account-Based Execution Software

1.2.3 Account-Based Reporting Software

1.2.4 Marketing Account Intelligence Software

1.2.5 Marketing Account Management Software

1.3 Market by Application

1.3.1 Global Key Account Marketing Market Growth by Application: 2018 VS 2022 VS 2029

1.3.2 Large Enterprises

1.3.3 SMEs

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2.1 Global Key Account Marketing Market Perspective (2018-2029)

2.2 Key Account Marketing Growth Trends by Region

2.2.1 Global Key Account Marketing Market Size by Region: 2018 VS 2022 VS 2029

2.2.2 Key Account Marketing Historic Market Size by Region (2018-2023)

2.2.3 Key Account Marketing Forecasted Market Size by Region (2024-2029)

2.3 Key Account Marketing Market Dynamics

2.3.1 Key Account Marketing Industry Trends

2.3.2 Key Account Marketing Market Drivers

2.3.3 Key Account Marketing Market Challenges

2.3.4 Key Account Marketing Market Restraints

3.1 Global Top Key Account Marketing Players by Revenue

3.1.1 Global Top Key Account Marketing Players by Revenue (2018-2023)

3.1.2 Global Key Account Marketing Revenue Market Share by Players (2018-2023)

3.2 Global Key Account Marketing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Key Account Marketing Revenue

3.4 Global Key Account Marketing Market Concentration Ratio

3.4.1 Global Key Account Marketing Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Key Account Marketing Revenue in 2022

3.5 Key Account Marketing Key Players Head office and Area Served

3.6 Key Players Key Account Marketing Product Solution and Service

3.7 Date of Enter into Key Account Marketing Market

3.8 Mergers & Acquisitions, Expansion Plans

4.1 Global Key Account Marketing Historic Market Size by Type (2018-2023)

4.2 Global Key Account Marketing Forecasted Market Size by Type (2024-2029)

5.1 Global Key Account Marketing Historic Market Size by Application (2018-2023)

5.2 Global Key Account Marketing Forecasted Market Size by Application (2024-2029)

6.1 North America Key Account Marketing Market Size (2018-2029)

6.2 North America Key Account Marketing Market Growth Rate by Country: 2018 VS 2022 VS 2029

6.3 North America Key Account Marketing Market Size by Country (2018-2023)

6.4 North America Key Account Marketing Market Size by Country (2024-2029)

6.5 United States

6.6 Canada

7.1 Europe Key Account Marketing Market Size (2018-2029)

7.2 Europe Key Account Marketing Market Growth Rate by Country: 2018 VS 2022 VS 2029

7.3 Europe Key Account Marketing Market Size by Country (2018-2023)

7.4 Europe Key Account Marketing Market Size by Country (2024-2029)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8.1 Asia-Pacific Key Account Marketing Market Size (2018-2029)

8.2 Asia-Pacific Key Account Marketing Market Growth Rate by Region: 2018 VS 2022 VS 2029

8.3 Asia-Pacific Key Account Marketing Market Size by Region (2018-2023)

8.4 Asia-Pacific Key Account Marketing Market Size by Region (2024-2029)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9.1 Latin America Key Account Marketing Market Size (2018-2029)

9.2 Latin America Key Account Marketing Market Growth Rate by Country: 2018 VS 2022 VS 2029

9.3 Latin America Key Account Marketing Market Size by Country (2018-2023)

9.4 Latin America Key Account Marketing Market Size by Country (2024-2029)

9.5 Mexico

9.6 Brazil

10.1 Middle East & Africa Key Account Marketing Market Size (2018-2029)

10.2 Middle East & Africa Key Account Marketing Market Growth Rate by Country: 2018 VS 2022 VS 2029

10.3 Middle East & Africa Key Account Marketing Market Size by Country (2018-2023)

10.4 Middle East & Africa Key Account Marketing Market Size by Country (2024-2029)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11.1 Terminus ABM Platform

11.1.1 Terminus ABM Platform Company Detail

11.1.2 Terminus ABM Platform Business Overview

11.1.3 Terminus ABM Platform Key Account Marketing Introduction

11.1.4 Terminus ABM Platform Revenue in Key Account Marketing Business (2018-2023)

11.1.5 Terminus ABM Platform Recent Development

11.2 Sendoso

11.2.1 Sendoso Company Detail

11.2.2 Sendoso Business Overview

11.2.3 Sendoso Key Account Marketing Introduction

11.2.4 Sendoso Revenue in Key Account Marketing Business (2018-2023)

11.2.5 Sendoso Recent Development

11.3 Engagio ABM Platform

11.3.1 Engagio ABM Platform Company Detail

11.3.2 Engagio ABM Platform Business Overview

11.3.3 Engagio ABM Platform Key Account Marketing Introduction

11.3.4 Engagio ABM Platform Revenue in Key Account Marketing Business (2018-2023)

11.3.5 Engagio ABM Platform Recent Development

11.4 Printfection

11.4.1 Printfection Company Detail

11.4.2 Printfection Business Overview

11.4.3 Printfection Key Account Marketing Introduction

11.4.4 Printfection Revenue in Key Account Marketing Business (2018-2023)

11.4.5 Printfection Recent Development

11.5 Metadata.io

11.5.1 Metadata.io Company Detail

11.5.2 Metadata.io Business Overview

11.5.3 Metadata.io Key Account Marketing Introduction

11.5.4 Metadata.io Revenue in Key Account Marketing Business (2018-2023)

11.5.5 Metadata.io Recent Development

11.6 PFL

11.6.1 PFL Company Detail

11.6.2 PFL Business Overview

11.6.3 PFL Key Account Marketing Introduction

11.6.4 PFL Revenue in Key Account Marketing Business (2018-2023)

11.6.5 PFL Recent Development

11.7 Marketo

11.7.1 Marketo Company Detail

11.7.2 Marketo Business Overview

11.7.3 Marketo Key Account Marketing Introduction

11.7.4 Marketo Revenue in Key Account Marketing Business (2018-2023)

11.7.5 Marketo Recent Development

11.8 LeanData

11.8.1 LeanData Company Detail

11.8.2 LeanData Business Overview

11.8.3 LeanData Key Account Marketing Introduction

11.8.4 LeanData Revenue in Key Account Marketing Business (2018-2023)

11.8.5 LeanData Recent Development

11.9 Groove

11.9.1 Groove Company Detail

11.9.2 Groove Business Overview

11.9.3 Groove Key Account Marketing Introduction

11.9.4 Groove Revenue in Key Account Marketing Business (2018-2023)

11.9.5 Groove Recent Development

11.10 Bizible

11.10.1 Bizible Company Detail

11.10.2 Bizible Business Overview

11.10.3 Bizible Key Account Marketing Introduction

11.10.4 Bizible Revenue in Key Account Marketing Business (2018-2023)

11.10.5 Bizible Recent Development

11.11 DiscoverOrg

11.11.1 DiscoverOrg Company Detail

11.11.2 DiscoverOrg Business Overview

11.11.3 DiscoverOrg Key Account Marketing Introduction

11.11.4 DiscoverOrg Revenue in Key Account Marketing Business (2018-2023)

11.11.5 DiscoverOrg Recent Development

11.12 Adapt

11.12.1 Adapt Company Detail

11.12.2 Adapt Business Overview

11.12.3 Adapt Key Account Marketing Introduction

11.12.4 Adapt Revenue in Key Account Marketing Business (2018-2023)

11.12.5 Adapt Recent Development

11.13 Act-On

11.13.1 Act-On Company Detail

11.13.2 Act-On Business Overview

11.13.3 Act-On Key Account Marketing Introduction

11.13.4 Act-On Revenue in Key Account Marketing Business (2018-2023)

11.13.5 Act-On Recent Development

11.14 InsideView

11.14.1 InsideView Company Detail

11.14.2 InsideView Business Overview

11.14.3 InsideView Key Account Marketing Introduction

11.14.4 InsideView Revenue in Key Account Marketing Business (2018-2023)

11.14.5 InsideView Recent Development

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

List of Tables

    Table 1. Global Key Account Marketing Market Size Growth Rate by Type (US$ Million): 2018 VS 2022 VS 2029

    Table 2. Key Players of Account-Based Execution Software

    Table 3. Key Players of Account-Based Reporting Software

    Table 4. Key Players of Marketing Account Intelligence Software

    Table 5. Key Players of Marketing Account Management Software

    Table 6. Global Key Account Marketing Market Size Growth by Application (US$ Million): 2018 VS 2022 VS 2029

    Table 7. Global Key Account Marketing Market Size by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 8. Global Key Account Marketing Market Size by Region (2018-2023) & (US$ Million)

    Table 9. Global Key Account Marketing Market Share by Region (2018-2023)

    Table 10. Global Key Account Marketing Forecasted Market Size by Region (2024-2029) & (US$ Million)

    Table 11. Global Key Account Marketing Market Share by Region (2024-2029)

    Table 12. Key Account Marketing Market Trends

    Table 13. Key Account Marketing Market Drivers

    Table 14. Key Account Marketing Market Challenges

    Table 15. Key Account Marketing Market Restraints

    Table 16. Global Key Account Marketing Revenue by Players (2018-2023) & (US$ Million)

    Table 17. Global Key Account Marketing Market Share by Players (2018-2023)

    Table 18. Global Top Key Account Marketing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Key Account Marketing as of 2022)

    Table 19. Ranking of Global Top Key Account Marketing Companies by Revenue (US$ Million) in 2022

    Table 20. Global 5 Largest Players Market Share by Key Account Marketing Revenue (CR5 and HHI) & (2018-2023)

    Table 21. Key Players Headquarters and Area Served

    Table 22. Key Players Key Account Marketing Product Solution and Service

    Table 23. Date of Enter into Key Account Marketing Market

    Table 24. Mergers & Acquisitions, Expansion Plans

    Table 25. Global Key Account Marketing Market Size by Type (2018-2023) & (US$ Million)

    Table 26. Global Key Account Marketing Revenue Market Share by Type (2018-2023)

    Table 27. Global Key Account Marketing Forecasted Market Size by Type (2024-2029) & (US$ Million)

    Table 28. Global Key Account Marketing Revenue Market Share by Type (2024-2029)

    Table 29. Global Key Account Marketing Market Size by Application (2018-2023) & (US$ Million)

    Table 30. Global Key Account Marketing Revenue Market Share by Application (2018-2023)

    Table 31. Global Key Account Marketing Forecasted Market Size by Application (2024-2029) & (US$ Million)

    Table 32. Global Key Account Marketing Revenue Market Share by Application (2024-2029)

    Table 33. North America Key Account Marketing Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 34. North America Key Account Marketing Market Size by Country (2018-2023) & (US$ Million)

    Table 35. North America Key Account Marketing Market Size by Country (2024-2029) & (US$ Million)

    Table 36. Europe Key Account Marketing Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 37. Europe Key Account Marketing Market Size by Country (2018-2023) & (US$ Million)

    Table 38. Europe Key Account Marketing Market Size by Country (2024-2029) & (US$ Million)

    Table 39. Asia-Pacific Key Account Marketing Market Size Growth Rate by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 40. Asia-Pacific Key Account Marketing Market Size by Region (2018-2023) & (US$ Million)

    Table 41. Asia-Pacific Key Account Marketing Market Size by Region (2024-2029) & (US$ Million)

    Table 42. Latin America Key Account Marketing Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 43. Latin America Key Account Marketing Market Size by Country (2018-2023) & (US$ Million)

    Table 44. Latin America Key Account Marketing Market Size by Country (2024-2029) & (US$ Million)

    Table 45. Middle East & Africa Key Account Marketing Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 46. Middle East & Africa Key Account Marketing Market Size by Country (2018-2023) & (US$ Million)

    Table 47. Middle East & Africa Key Account Marketing Market Size by Country (2024-2029) & (US$ Million)

    Table 48. Terminus ABM Platform Company Detail

    Table 49. Terminus ABM Platform Business Overview

    Table 50. Terminus ABM Platform Key Account Marketing Product

    Table 51. Terminus ABM Platform Revenue in Key Account Marketing Business (2018-2023) & (US$ Million)

    Table 52. Terminus ABM Platform Recent Development

    Table 53. Sendoso Company Detail

    Table 54. Sendoso Business Overview

    Table 55. Sendoso Key Account Marketing Product

    Table 56. Sendoso Revenue in Key Account Marketing Business (2018-2023) & (US$ Million)

    Table 57. Sendoso Recent Development

    Table 58. Engagio ABM Platform Company Detail

    Table 59. Engagio ABM Platform Business Overview

    Table 60. Engagio ABM Platform Key Account Marketing Product

    Table 61. Engagio ABM Platform Revenue in Key Account Marketing Business (2018-2023) & (US$ Million)

    Table 62. Engagio ABM Platform Recent Development

    Table 63. Printfection Company Detail

    Table 64. Printfection Business Overview

    Table 65. Printfection Key Account Marketing Product

    Table 66. Printfection Revenue in Key Account Marketing Business (2018-2023) & (US$ Million)

    Table 67. Printfection Recent Development

    Table 68. Metadata.io Company Detail

    Table 69. Metadata.io Business Overview

    Table 70. Metadata.io Key Account Marketing Product

    Table 71. Metadata.io Revenue in Key Account Marketing Business (2018-2023) & (US$ Million)

    Table 72. Metadata.io Recent Development

    Table 73. PFL Company Detail

    Table 74. PFL Business Overview

    Table 75. PFL Key Account Marketing Product

    Table 76. PFL Revenue in Key Account Marketing Business (2018-2023) & (US$ Million)

    Table 77. PFL Recent Development

    Table 78. Marketo Company Detail

    Table 79. Marketo Business Overview

    Table 80. Marketo Key Account Marketing Product

    Table 81. Marketo Revenue in Key Account Marketing Business (2018-2023) & (US$ Million)

    Table 82. Marketo Recent Development

    Table 83. LeanData Company Detail

    Table 84. LeanData Business Overview

    Table 85. LeanData Key Account Marketing Product

    Table 86. LeanData Revenue in Key Account Marketing Business (2018-2023) & (US$ Million)

    Table 87. LeanData Recent Development

    Table 88. Groove Company Detail

    Table 89. Groove Business Overview

    Table 90. Groove Key Account Marketing Product

    Table 91. Groove Revenue in Key Account Marketing Business (2018-2023) & (US$ Million)

    Table 92. Groove Recent Development

    Table 93. Bizible Company Detail

    Table 94. Bizible Business Overview

    Table 95. Bizible Key Account Marketing Product

    Table 96. Bizible Revenue in Key Account Marketing Business (2018-2023) & (US$ Million)

    Table 97. Bizible Recent Development

    Table 98. DiscoverOrg Company Detail

    Table 99. DiscoverOrg Business Overview

    Table 100. DiscoverOrg Key Account Marketing Product

    Table 101. DiscoverOrg Revenue in Key Account Marketing Business (2018-2023) & (US$ Million)

    Table 102. DiscoverOrg Recent Development

    Table 103. Adapt Company Detail

    Table 104. Adapt Business Overview

    Table 105. Adapt Key Account Marketing Product

    Table 106. Adapt Revenue in Key Account Marketing Business (2018-2023) & (US$ Million)

    Table 107. Adapt Recent Development

    Table 108. Act-On Company Detail

    Table 109. Act-On Business Overview

    Table 110. Act-On Key Account Marketing Product

    Table 111. Act-On Revenue in Key Account Marketing Business (2018-2023) & (US$ Million)

    Table 112. Act-On Recent Development

    Table 113. InsideView Company Detail

    Table 114. InsideView Business Overview

    Table 115. InsideView Key Account Marketing Product

    Table 116. InsideView Revenue in Key Account Marketing Business (2018-2023) & (US$ Million)

    Table 117. InsideView Recent Development

    Table 118. Research Programs/Design for This Report

    Table 119. Key Data Information from Secondary Sources

    Table 120. Key Data Information from Primary Sources

List of Figures

    Figure 1. Global Key Account Marketing Market Size Comparison by Type (2023-2029) & (US$ Million)

    Figure 2. Global Key Account Marketing Market Share by Type: 2022 VS 2029

    Figure 3. Account-Based Execution Software Features

    Figure 4. Account-Based Reporting Software Features

    Figure 5. Marketing Account Intelligence Software Features

    Figure 6. Marketing Account Management Software Features

    Figure 7. Global Key Account Marketing Market Size Comparison by Application (2023-2029) & (US$ Million)

    Figure 8. Global Key Account Marketing Market Share by Application: 2022 VS 2029

    Figure 9. Large Enterprises Case Studies

    Figure 10. SMEs Case Studies

    Figure 11. Key Account Marketing Report Years Considered

    Figure 12. Global Key Account Marketing Market Size (US$ Million), Year-over-Year: 2018-2029

    Figure 13. Global Key Account Marketing Market Size, (US$ Million), 2018 VS 2022 VS 2029

    Figure 14. Global Key Account Marketing Market Share by Region: 2022 VS 2029

    Figure 15. Global Key Account Marketing Market Share by Players in 2022

    Figure 16. Global Top Key Account Marketing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Key Account Marketing as of 2022)

    Figure 17. The Top 10 and 5 Players Market Share by Key Account Marketing Revenue in 2022

    Figure 18. North America Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 19. North America Key Account Marketing Market Share by Country (2018-2029)

    Figure 20. United States Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 21. Canada Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 22. Europe Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 23. Europe Key Account Marketing Market Share by Country (2018-2029)

    Figure 24. Germany Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 25. France Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 26. U.K. Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 27. Italy Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 28. Russia Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 29. Nordic Countries Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 30. Asia-Pacific Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 31. Asia-Pacific Key Account Marketing Market Share by Region (2018-2029)

    Figure 32. China Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 33. Japan Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 34. South Korea Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 35. Southeast Asia Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 36. India Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 37. Australia Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 38. Latin America Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 39. Latin America Key Account Marketing Market Share by Country (2018-2029)

    Figure 40. Mexico Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 41. Brazil Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 42. Middle East & Africa Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 43. Middle East & Africa Key Account Marketing Market Share by Country (2018-2029)

    Figure 44. Turkey Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 45. Saudi Arabia Key Account Marketing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 46. Terminus ABM Platform Revenue Growth Rate in Key Account Marketing Business (2018-2023)

    Figure 47. Sendoso Revenue Growth Rate in Key Account Marketing Business (2018-2023)

    Figure 48. Engagio ABM Platform Revenue Growth Rate in Key Account Marketing Business (2018-2023)

    Figure 49. Printfection Revenue Growth Rate in Key Account Marketing Business (2018-2023)

    Figure 50. Metadata.io Revenue Growth Rate in Key Account Marketing Business (2018-2023)

    Figure 51. PFL Revenue Growth Rate in Key Account Marketing Business (2018-2023)

    Figure 52. Marketo Revenue Growth Rate in Key Account Marketing Business (2018-2023)

    Figure 53. LeanData Revenue Growth Rate in Key Account Marketing Business (2018-2023)

    Figure 54. Groove Revenue Growth Rate in Key Account Marketing Business (2018-2023)

    Figure 55. Bizible Revenue Growth Rate in Key Account Marketing Business (2018-2023)

    Figure 56. DiscoverOrg Revenue Growth Rate in Key Account Marketing Business (2018-2023)

    Figure 57. Adapt Revenue Growth Rate in Key Account Marketing Business (2018-2023)

    Figure 58. Act-On Revenue Growth Rate in Key Account Marketing Business (2018-2023)

    Figure 59. InsideView Revenue Growth Rate in Key Account Marketing Business (2018-2023)

    Figure 60. Bottom-up and Top-down Approaches for This Report

    Figure 61. Data Triangulation

    Figure 62. Key Executives Interviewed