Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.
In 2018, the USA DSP (Demand-Side Platform) market size was 2543.54 million US$ and it is expected to reach 25686.71 million US$ by the end of 2025, with a CAGR of 39% during 2019-2025.
This report focuses on the USA DSP (Demand-Side Platform) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the DSP (Demand-Side Platform) development in USA.
The key players covered in this study
Double Click (Google)
Facebook Ads Manager
Amazon DSP
Trade Desk
Mediamath
Adobe
Oath Inc
Centro Inc
Appnexus
Amobee
Dataxu
LiveRamp
Market segment by Type, the product can be split into
RTB
PPB
Market segment by Application, split into
Retail
Automotive
Financial
Telecom
Others
1 Report Overview1
1.1 Study Scope1
1.2 Key Market Segments1
1.3 Players Covered2
1.4 Market Analysis by Type3
1.4.1 USA DSP (Demand-Side Platform) Market Size Growth Rate by Type (2014-2025)4
1.4.2 RTB4
1.4.3 PPB5
1.5 Market by Application6
1.5.1 USA DSP (Demand-Side Platform) Market Share by Application (2019-2025)6
1.5.2 Retail7
1.5.3 Automotive8
1.5.4 Financial9
1.5.5 Telecom10
1.5.6 Others11
1.6 Study Objectives12
1.7 Years Considered12
2 USA Growth Trends14
2.1 USA DSP (Demand-Side Platform) Market Size14
2.2 Industry Trends15
2.2.1 Market Top Trends15
2.2.2 Market Drivers17
2.2.3 Market Opportunities18
3 Market Share by Key Players21
3.1 DSP (Demand-Side Platform) Market Size by Manufacturers21
3.1.1 USA DSP (Demand-Side Platform) Revenue by Manufacturers (2017-2019)21
3.1.2 USA DSP (Demand-Side Platform) Revenue Market Share by Manufacturers (2017-2019)22
3.1.3 USA DSP (Demand-Side Platform) Market Concentration Ratio (CR5 and HHI)24
3.2 DSP (Demand-Side Platform) Key Players Head office and Founded Time24
3.3 Mergers & Acquisitions, Expansion Plans25
4 Breakdown Data by Type28
4.1 USA DSP (Demand-Side Platform) Market Size by Type (2014-2019)28
4.2 RTB Growth Rate29
4.3 PPB Growth Rate30
5 Breakdown Data by Application31
5.1 USA DSP (Demand-Side Platform) Market Size by Application (2014-2019)31
5.2 DSP (Demand-Side Platform) in Retail Growth Rate34
5.3 DSP (Demand-Side Platform) in Automotive Growth Rate35
5.4 DSP (Demand-Side Platform) in Financial Growth Rate36
5.5 DSP (Demand-Side Platform) in Telecom Growth Rate37
5.6 DSP (Demand-Side Platform) in Others Growth Rate38
6 Key Players Profiles39
6.1 Double Click (Google)39
6.1.1 Double Click (Google) Company Details39
6.1.2 Company Description and Business Overview40
6.1.3 DSP (Demand-Side Platform) Introduction40
6.1.4 Double Click Revenue in DSP (Demand-Side Platform) Business (2017-2019)40
6.1.5 Double Click (Google) Recent Development41
6.2 Facebook Ads Manager42
6.2.1 Facebook Ads Manager Company Details42
6.2.2 Company Description and Business Overview43
6.2.3 DSP (Demand-Side Platform) Introduction43
6.2.4 Facebook Ads Manager Revenue in DSP (Demand-Side Platform) Business (2017-2019)43
6.2.5 Facebook Ads Manager Recent Development44
6.3 Amazon (AAP)45
6.3.1 Amazon (AAP) Company Details45
6.3.2 Company Description and Business Overview46
6.3.3 DSP (Demand-Side Platform) Introduction46
6.3.4 Amazon (AAP) Revenue in DSP (Demand-Side Platform) Business (2017-2019)47
6.3.5 Amazon (AAP) Recent Development48
6.4 Trade Desk48
6.4.1 Trade Desk Company Details48
6.4.2 Company Description and Business Overview49
6.4.3 DSP (Demand-Side Platform) Introduction49
6.4.4 Trade Desk Revenue in DSP (Demand-Side Platform) Business (2017-2019)50
6.4.5 Trade Desk Recent Development51
6.5 Mediamath52
6.5.1 Mediamath Company Details52
6.5.2 Company Description and Business Overview53
6.5.3 DSP (Demand-Side Platform) Introduction53
6.5.4 Mediamath Revenue in DSP (Demand-Side Platform) Business (2017-2019)53
6.5.5 Mediamath Recent Development54
6.6 Adobe55
6.6.1 Adobe Company Details55
6.6.2 Company Description and Business Overview56
6.6.3 DSP (Demand-Side Platform) Introduction56
6.6.4 Adobe Revenue in DSP (Demand-Side Platform) Business (2017-2019)57
6.6.5 Adobe Recent Development58
6.7 Oath Inc58
6.7.1 Oath Inc Company Details58
6.7.2 Company Description and Business Overview59
6.7.3 DSP (Demand-Side Platform) Introduction60
6.7.4 Oath Inc Revenue in DSP (Demand-Side Platform) Business (2017-2019)61
6.7.5 Oath Inc Recent Development62
6.8 Centro Inc62
6.8.1 Centro Inc Company Details62
6.8.2 Company Description and Business Overview63
6.8.3 DSP (Demand-Side Platform) Introduction64
6.8.4 Centro Inc Revenue in DSP (Demand-Side Platform) Business (2017-2019)65
6.8.5 Centro Inc Recent Development66
6.9 Appnexus66
6.9.1 Appnexus Company Details66
6.9.2 Company Description and Business Overview67
6.9.3 DSP (Demand-Side Platform) Introduction68
6.9.4 Appnexus Revenue in DSP (Demand-Side Platform) Business (2017-2019)68
6.9.5 Appnexus Recent Development69
6.10 Amobee70
6.10.1 Amobee Company Details70
6.10.2 Company Description and Business Overview70
6.10.3 DSP (Demand-Side Platform) Introduction71
6.10.4 Amobee Revenue in DSP (Demand-Side Platform) Business (2017-2019)72
6.10.5 Amobee Recent Development73
6.11 Dataxu73
6.11.1 Dataxu Company Details73
6.11.2 Company Description and Business Overview74
6.11.3 DSP (Demand-Side Platform) Introduction74
6.11.4 Dataxu Revenue in DSP (Demand-Side Platform) Business (2017-2019)75
6.11.5 Dataxu Recent Development76
6.12 LiveRamp76
6.12.1 LiveRamp Company Details76
6.12.2 Company Description and Business Overview77
6.12.3 DSP (Demand-Side Platform) Introduction77
6.12.4 LiveRamp Revenue in DSP (Demand-Side Platform) Business (2017-2019)78
6.12.5 LiveRamp Recent Development79
7 Market Forecast 2019-202581
7.1 Market Size Forecast by Product (2019-2025)81
7.2 Market Size Forecast by Application (2019-2025)82
8 Analyst's Viewpoints/Conclusions84
9 Appendix86
9.1 Research Methodology86
9.1.1 Methodology/Research Approach86
9.1.2 Data Source93
9.2 Disclaimer95
9.3 Author Details96
Table DSP (Demand-Side Platform) Key Market Segments1
Table Key Players DSP (Demand-Side Platform) Covered in This Report2
Table USA DSP (Demand-Side Platform) Market Size Growth Rate by Type (2014-2025) (Million US$)4
Figure USA DSP (Demand-Side Platform) Market Size Market Share by Type in 20184
Figure RTB (Real Time Bidding) Features5
Table USA DSP (Demand-Side Platform) Market Size Growth by Application (2014-2025) (Million US$)6
Figure USA DSP (Demand-Side Platform) Market Size Market Share by Application in 20187
Figure Retail Case Studies8
Figure Automotive Case Studies9
Figure Financial Case Studies10
Figure Telecom Case Studies11
Figure Others Case Studies11
Figure DSP (Demand-Side Platform) Report Years Considered12
Figure USA DSP (Demand-Side Platform) Market Size and Growth Rate 2014-2025 (Million US$)15
Table Market Top Trends15
Table Market Drivers17
Table Market Opportunities18
Table USA DSP (Demand-Side Platform) Revenue by Manufacturers (2017-2019) (Million US$)21
Table USA DSP (Demand-Side Platform) Market Share by Manufacturers (2017-2019)22
Figure USA DSP (Demand-Side Platform) Market Share by Manufacturers in 201823
Table USA DSP (Demand-Side Platform) Manufacturers Market Concentration Ratio (CR5 and HHI)24
Table Key Players Head office and Founded Time24
Table Mergers & Acquisitions, Expansion Plans25
Table USA DSP (Demand-Side Platform) Market Size by Type (2014-2019) (Million US$)28
Table USA DSP (Demand-Side Platform) Market Size Share by Type (2014-2019)28
Figure USA DSP (Demand-Side Platform) Market Size Market Share by Type (2014-2019)29
Figure USA RTB Market Size Growth Rate (2014-2019) (Million US$)29
Figure USA PPB Market Size Growth Rate (2014-2019) (Million US$)30
Table USA DSP (Demand-Side Platform) Market Size by Application (2014-2019) (Million US$)31
Table USA DSP (Demand-Side Platform) Market Size Share by Application (2014-2019)31
Figure USA DSP (Demand-Side Platform) Market Size Market Share by Application (2014-2019)32
Figure USA DSP (Demand-Side Platform) Revenue Market Share by Application in 201833
Figure USA DSP (Demand-Side Platform) in Retail Market Size Growth Rate (2014-2019) (Million US$)34
Figure USA DSP (Demand-Side Platform) in Automotive Market Size Growth Rate (2014-2019) (Million US$)35
Figure USA DSP (Demand-Side Platform) in Financial Market Size Growth Rate (2014-2019) (Million US$)36
Figure USA DSP (Demand-Side Platform) in Telecom Market Size Growth Rate (2014-2019) (Million US$)37
Figure USA DSP (Demand-Side Platform) in Others Market Size Growth Rate (2014-2019) (Million US$)38
Table Double Click (Google) Company Details39
Table Double Click (Google) Revenue in DSP (Demand-Side Platform) Business (2017-2019) (Million US$)40
Figure Double Click (Google) Revenue Growth Rate in DSP (Demand-Side Platform) Business (2017-2019)41
Table Double Click (Google) Recent Development41
Table Facebook Ads Manager Company Details42
Table Facebook Ads Manager Revenue in DSP (Demand-Side Platform) Business (2017-2019) (Million US$)43
Figure Facebook Ads Manager Revenue Growth Rate in DSP (Demand-Side Platform) Business (2017-2019)44
Table Facebook Ads Manager Recent Development44
Table Amazon (AAP) Company Details45
Table Amazon (AAP) Revenue in DSP (Demand-Side Platform) Business (2017-2019) (Million US$)47
Figure Amazon (AAP) Revenue Growth Rate in DSP (Demand-Side Platform) Business (2017-2019)47
Table Amazon (AAP) Recent Development48
Table Trade Desk Company Details48
Table Trade Desk Revenue in DSP (Demand-Side Platform) Business (2017-2019) (Million US$)50
Figure Trade Desk Revenue Growth Rate in DSP (Demand-Side Platform) Business (2017-2019)51
Table Trade Desk Recent Development51
Table Mediamath Company Details52
Table Mediamath Revenue in DSP (Demand-Side Platform) Business (2017-2019) (Million US$)53
Figure Mediamath Revenue Growth Rate in DSP (Demand-Side Platform) Business (2017-2019)54
Table Mediamath Recent Development54
Table Adobe Company Details55
Table Adobe Revenue in DSP (Demand-Side Platform) Business (2017-2019) (Million US$)57
Figure Adobe Revenue Growth Rate in DSP (Demand-Side Platform) Business (2017-2019)57
Table Adobe Recent Development58
Table Oath Inc Company Details58
Table Oath Inc Revenue in DSP (Demand-Side Platform) Business (2017-2019) (Million US$)61
Figure Oath Inc Revenue Growth Rate in DSP (Demand-Side Platform) Business (2017-2019)61
Table Oath Inc Recent Development62
Table Centro Inc Company Details62
Table Centro Inc Revenue in DSP (Demand-Side Platform) Business (2017-2019) (Million US$)65
Figure Centro Inc Revenue Growth Rate in DSP (Demand-Side Platform) Business (2017-2019)65
Table Centro Inc Recent Development66
Table Appnexus Company Details66
Table Appnexus Revenue in DSP (Demand-Side Platform) Business (2017-2019) (Million US$)68
Figure Appnexus Revenue Growth Rate in DSP (Demand-Side Platform) Business (2017-2019)69
Table Appnexus Recent Development69
Table Amobee Company Details70
Table Amobee Revenue in DSP (Demand-Side Platform) Business (2017-2019) (Million US$)72
Figure Amobee Revenue Growth Rate in DSP (Demand-Side Platform) Business (2017-2019)72
Table Amobee Recent Development73
Table Dataxu Company Details73
Table Dataxu Revenue in DSP (Demand-Side Platform) Business (2017-2019) (Million US$)75
Figure Dataxu Revenue Growth Rate in DSP (Demand-Side Platform) Business (2017-2019)75
Table Dataxu Recent Development76
Table LiveRamp Company Details76
Table LiveRamp Revenue in DSP (Demand-Side Platform) Business (2017-2019) (Million US$)78
Figure LiveRamp Revenue Growth Rate in DSP (Demand-Side Platform) Business (2013-2018)78
Table LiveRamp Recent Development79
Table USA DSP (Demand-Side Platform) Market Size by Product (2019-2025) (Million USD)81
Figure USA DSP (Demand-Side Platform) Market Share by Product (2019-2025)81
Table USA DSP (Demand-Side Platform) Market Size by Application (2019-2025) (Million USD)82
Figure USA DSP (Demand-Side Platform) Market Share by Application (2019-2025)82
Figure USA DSP (Demand-Side Platform) Market Size by Application in 202583
Table Research Programs/Design for This Report86
Figure Bottom-up and Top-down Approaches for This Report90
Figure Data Triangulation91
Table Key Data Information from Secondary Sources93
Table Key Data Information from Primary Sources9
