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Global Augmented Reality in Retail Market Size, Status and Forecast 2020-2026
Published Date: April 2020
|
Report Code: QYRE-Othe-2Z282
Home | Category |Business & Industrial |Retail Trade |Retail Equipment & Technology
ar in retail market

Global Augmented Reality in Retail Market Size, Status and Forecast 2020-2026

Code: QYRE-Othe-2Z282
Report
April 2020
113 Pages
QYResearch
Region: Global,
Description
Table of Content
Tables & Figures

AUGMENTED REALITY IN RETAIL MARKET OUTLOOK

The global augement reality in retail market size is projected to reach USD 4612.7 Million by 2026, from USD 1544 Million in 2020, at a CAGR of 20.0% during 2021-2026.

Augmented reality (AR) in retail refers to a technology that enables integration of digital information with the users environment in real time through devices such as smartphone or tablet. The need to provide enhanced customer experience, increase in internet penetration, and rise in IoT spending fuel the demand for augmented reality in the retail market.

Augmented Reality in retail industry, size, share, growth, forecast 2026

Based on the system, there are two mainly systems of Augment Reality in Retail, including Virtual Fitting Room and Visualizing Software. And Visualizing Software is the main system for AR in Retail, and the Visualizing Based on the application, there are two mainly application s of Augment Reality in Retail, including E-commerce and Physic Stores. And E-commerce is the main application for Augment Reality in Retail, and the E-commerce reached a market size of approximately 750 million USD in 2019, with 62.58% % of global market size.

Augment Reality in Retail allows companies to significantly increase online conversion rate and reduce returns rate of products. Most of Augment Reality options provide extra information and personal customization that does not only preview product but also help customers ensure that they like it. The ability to visualize a virtual representation of products in 3D, to scale and in their intended environment, enables shoppers to make better judgments, removing the need to measure and verify dimensions. Once they have made their determinations, they may either buy directly online or go to the store to complete their purchase. Not only does this eliminate a point of friction between the consumer viewing and buying the product, but it also maximizes the probability of them being satisfied with their purchase once received, decreasing the number of returned products.Software reached a market size of approximately 734 million USD in 2019, with 61.19% of global Augment Reality in Retail market size.

Augmented reality can help online retailers significantly reduce returns by providing an engaging ‘try-before-you-buy’ digital experience. Innovative AR solutions allow customers to visualise products in real time, from the comfort of their own homes. Full 3D visualisations give the opportunity for shoppers to see how products could look in their space before they commit to purchase, reducing the temptation to order multiple items to try out before choosing one and returning the others, a practice that is increasingly common.

Scope of the Report:
 

Report Metric

Details

Report Name

Augmented Reality in Retail Market

Base year

2019

Forecast period

2020-2026

Units

Value (USD)

Segments covered

by System, Techonology, Application

Geographic regions covered

North America, APAC, Europe, and RoW

Companies covered

Google, PTC, Apple, Microsoft, Wikitude, DAQRI, Zugara, Blippar, Marxent Labs, Augment, ViewAR, Holition, Ikea, Sephora, Amazon and Others  

Who are the Major Players in Augement Reality in Retail Market?

Google, PTC, Apple, Microsoft, Wikitude, DAQRI, Zugara, Blippar, Marxent Labs, Augment, ViewAR, Holition, Ikea, Sephora, Amazon and Others

AUGMENT REALITY IN RETAIL MARKET SEGMENTS

Augment Reality in Retail Market by System

  • Virtual Fitting Room
  • Visualizing Software

Augment Reality in Retail Market by Technology

  • Marker-based Augmented Reality
    • Passive Marker
    • Active Marker.
  • Marker-less Augmented Reality
    • Model Based
    • Image Processing Based.

Augment Reality in Retail Market by Application, This Report Covers the Following Segments

  • E-commerce
  • Physic Stores

Augment Reality in Retail Market: Regional Analysis

  • North America
  • United States
  • Canada
  • Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Russia
  • Nordic
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
  • Latin America
  • Mexico
  • Brazil
  • Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of Middle East & Africa

TABLE OF CONTENT

LIST OF TABLES & FIGURES

AUGMENTED REALITY IN RETAIL MARKET OUTLOOK

The global augement reality in retail market size is projected to reach USD 4612.7 Million by 2026, from USD 1544 Million in 2020, at a CAGR of 20.0% during 2021-2026.

Augmented reality (AR) in retail refers to a technology that enables integration of digital information with the users environment in real time through devices such as smartphone or tablet. The need to provide enhanced customer experience, increase in internet penetration, and rise in IoT spending fuel the demand for augmented reality in the retail market.

Augmented Reality in retail industry, size, share, growth, forecast 2026

Based on the system, there are two mainly systems of Augment Reality in Retail, including Virtual Fitting Room and Visualizing Software. And Visualizing Software is the main system for AR in Retail, and the Visualizing Based on the application, there are two mainly application s of Augment Reality in Retail, including E-commerce and Physic Stores. And E-commerce is the main application for Augment Reality in Retail, and the E-commerce reached a market size of approximately 750 million USD in 2019, with 62.58% % of global market size.

Augment Reality in Retail allows companies to significantly increase online conversion rate and reduce returns rate of products. Most of Augment Reality options provide extra information and personal customization that does not only preview product but also help customers ensure that they like it. The ability to visualize a virtual representation of products in 3D, to scale and in their intended environment, enables shoppers to make better judgments, removing the need to measure and verify dimensions. Once they have made their determinations, they may either buy directly online or go to the store to complete their purchase. Not only does this eliminate a point of friction between the consumer viewing and buying the product, but it also maximizes the probability of them being satisfied with their purchase once received, decreasing the number of returned products.Software reached a market size of approximately 734 million USD in 2019, with 61.19% of global Augment Reality in Retail market size.

Augmented reality can help online retailers significantly reduce returns by providing an engaging ‘try-before-you-buy’ digital experience. Innovative AR solutions allow customers to visualise products in real time, from the comfort of their own homes. Full 3D visualisations give the opportunity for shoppers to see how products could look in their space before they commit to purchase, reducing the temptation to order multiple items to try out before choosing one and returning the others, a practice that is increasingly common.

Scope of the Report:
 

Report Metric

Details

Report Name

Augmented Reality in Retail Market

Base year

2019

Forecast period

2020-2026

Units

Value (USD)

Segments covered

by System, Techonology, Application

Geographic regions covered

North America, APAC, Europe, and RoW

Companies covered

Google, PTC, Apple, Microsoft, Wikitude, DAQRI, Zugara, Blippar, Marxent Labs, Augment, ViewAR, Holition, Ikea, Sephora, Amazon and Others  

Who are the Major Players in Augement Reality in Retail Market?

Google, PTC, Apple, Microsoft, Wikitude, DAQRI, Zugara, Blippar, Marxent Labs, Augment, ViewAR, Holition, Ikea, Sephora, Amazon and Others

AUGMENT REALITY IN RETAIL MARKET SEGMENTS

Augment Reality in Retail Market by System

  • Virtual Fitting Room
  • Visualizing Software

Augment Reality in Retail Market by Technology

  • Marker-based Augmented Reality
    • Passive Marker
    • Active Marker.
  • Marker-less Augmented Reality
    • Model Based
    • Image Processing Based.

Augment Reality in Retail Market by Application, This Report Covers the Following Segments

  • E-commerce
  • Physic Stores

Augment Reality in Retail Market: Regional Analysis

  • North America
  • United States
  • Canada
  • Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Russia
  • Nordic
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
  • Latin America
  • Mexico
  • Brazil
  • Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of Middle East & Africa
Read More

TABLE OF CONTENT

Read More

LIST OF TABLES & FIGURES

Read More
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