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Smartwatch Market by Type Product (Extension, Classic & Standalone smartwatch) and Application (PA, Wellness, Medical/ Health, Sports) - Global Opportunity Analysis and Industry Forecast, 2013 - 2025
Published Date: November 2019
|
Report Code: ALLI-Auto-0A1
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Smartwatch Market by Type Product Extension Classic Standalone smartwatch and Application PA Wellness Medical Health Sports Global Opportunity Analysis and Industry Forecast 2013 2020

Smartwatch Market by Type Product (Extension, Classic & Standalone smartwatch) and Application (PA, Wellness, Medical/ Health, Sports) - Global Opportunity Analysis and Industry Forecast, 2013 - 2025

Code: ALLI-Auto-0A1
Report
November 2019
126 Pages
Allied Market Research
Region: Global, North America,
Description
Table of Content
Tables & Figures

SMARTWATCH MARKET OVERVIEW: 2025

The smartwatch market size was valued at $9,264.9 million in 2017 and is projected to reach $31,070.6 million by 2025, registering a CAGR of 16.2% from 2018 to 2025.

North America accounted for the highest revenue share in 2017 and is projected to grow at a CAGR of 15.0% during the forecast period.

Smartwatch is a portable wearable device that is used to track various activities such as steps covered in a day, calories burnt, heart rate, and others. Smartwatch is similar to a mobile phone device with a touchscreen display and consists of various apps through which a person can access his mobile phone. An increase in the adoption of the smartphone along with fast internet connectivity is the key driver for the growth of the global smartwatch market. As of now, the market is driven by leading tech companies such as Xiaomi, Samsung, Apple, Google, and others.

The standalone segment accounts for the highest market share in the global smartwatch market owing to features such as wireless operations, sim card acceptance & can be used as a mobile phone, and to access the internet. Rise in demand for wireless fitness & sports devices, an increase in health awareness among the consumer, and the entrance of a large number of players, drive the growth of the smartwatch market.

The key players operating in the global smartwatch market are Apple Inc., Google Inc., Garmin, Fitbit, Motorola, Sony Corporation, Samsung Electronics, LG Electronics, and Huawei Technologies Co. Ltd. These key players have adopted strategies such as product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations to enhance their market penetration.

The report highlights the major milestones of the smartwatch market with details covering the key influencing factors impacting this market. In-Depth insight on the competitive scenario and its evolution in the near future has been covered in the report along with the forecast of the future of the smartwatch market worldwide. Key players such as Samsung, Pebble, Garmin, Nike, Sony, Fitbit, and Casio have been profile with elaborated information on business overview, financials, product portfolios, investments, news, and recent developments.

 

SEGMENTATION

The global smartwatch market is segmented into product, application, operating system, and region. Based on the product, the market is categorized into extension, standalone, and classical. Based on the application, it is divided into personal assistance, wellness, healthcare, sports, and others. The market is categorized as watchOS, Android, RTOS, Tizen, and others on the basis of the operating system. Based on the region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

TOP IMPACTING FACTORS

The top impacting factors of the market include growth in demand for wireless fitness & sports devices, an increase in health awareness among the consumers, and entry of a large number of players drive the growth of the smartwatch industry. However, high cost and lack of strong internet connectivity restrain the smartwatch market growth.

Moreover, a rise in investment in building a connected ecosystems across the globe is expected to provide lucrative opportunities for the growth of the global smartwatch market in the upcoming years. However, each of these factors is expected to have a definite impact on the market.

Growth in demand for wireless fitness & sports devices

With the rapid rise in internet connectivity and digitalization, the demand for wireless electronics is also increasing. In today’s digital era, mobile apps are used for various purposes such as listening to music, playing games, and others. The smartwatch offers lots of apps, which can be customized as per our requirements. The smartwatch is one of the highest revenue contributors in the wearable segment. The everyday fitness activities such as steps taken, calories burnt, distance traveled, and others, can be easily monitored and tracked using a smartwatch. The smartwatch offers wireless connectivity, greater battery life, and other advanced features in addition to fitness trends/data that ultimately drive the smartwatch market growth.

Increase in health awareness among the consumers

Nowadays consumers are conscious about their health. The consumer across the globe is spending a lot on health monitoring gadgets. The recent Apple watch series 4 can track heart rate, nervous system, emergency or inactivity alerts, and health-related events. As per a recent report by the Centers for Medicare and Medicaid Services, $3.4 trillion amount spent on health every year in the U.S. which includes the cumulative sum of each person spending on different healthcare products and services. Using a smartwatch, a user can take required precautions in advance by consulting to the doctors. Also, the doctors can easily track patient health status remotely through the smartwatch and can maintain, suggest, or treat them as per the requirement.

High initial cost

Smartwatch consists of complex circuit configurations due to integration of various devices including sensors, display and others into a small compact device. The device possesses several semiconductor equipment of very small size with core diameter of 10 micro meter. The control ICs are of few hundred nanometers, so designers face problems in coupling the different components into a single device. The accuracy required for the designing & development along with the raw material requires high set of expertise as well as high initial cost. Thus, it is expected to hamper the growth of the market.

Rise in investment on building connected ecosystem

Rise in data dependency among the users, growth in demand for connected & smart system, and the huge investment on building smart cities by the government, are the major key areas that drive the demand for smart wearables. These smart watches are used to make call, send message alerts, listen to music, play games, and others. The mobile phone can be easily accessed through the smartphone. In future, its connectivity through various other devices, led to development of ecosystem. According to the United Nations, 68% of the world population is anticipated to shift in urban areas by 2050. In addition, the total expenditure on Internet of Things in Asia-Pacific is expected to increase at a high rate. For instance, the South Korean government decided to invest $350 million in around 300 potential companies that are estimated to be globally competitive in the next four years to develop an IoT ecosystem within the country. China’s central government has selected over 200 cities, which include Beijing, Shanghai, Guangzhou, Hangzhou, and others, to pilot smart city projects. It is estimated that over 90% of China’s provinces and municipalities have listed IoT as a pillar industry in their development plans. This is expected to lead to the huge penetration of smartwatches in the coming future.

 
KEY BENEFITS
 
  • The study highlights the global market for Smartwatch along with current market conditions and a trend/awareness forecast to forage the prominent investment pockets in the market
  • The analysis unveils the dominant aspects, viz. upsurge in demand for Smartwatches in applications such as PA, Wellness, Medical/ Health, Sports and Others. Trends of the global market are outlined to determine the overall attractiveness and single out market trends and gain a stronger foothold in the market
  • A Microscopic analysis of segments is conducted to gauge the potential of the market. These segments highlight the favourable conditions for the growth of global Smartwatch market
  • Porter's five force’s model helps in analysing the potential of buyers & suppliers, with a competitive sketch of the market, which helps market players in better decision making
 

 

MARKET BY TYPE PRODUCT

  • Extension smartwatch
  • Classic smartwatch
  • Standalone smartwatch

 

MARKET BY APPLICATION

  • PA
  • Wellness
  • Medical/ Health
  • Sports
  • Others

 

MARKET BY OPERATING SYSTEM

  • Android
  • IOS
  • Windows
  • Others

 

MARKET BY GEOGRAPHY

  • North America
  • Europe
  • Asia Pacific
  • LAMEA
 

TABLE OF CONTENT:

 
CHAPTER 1 INTRODUCTION
1.1 Report Description
1.1.1 Objectives and scope
1.1.2 Key Benefits
1.1.3 Key Market Segments
1.1.4 Key Audiences
1.1.5 Research Methodology
1.1.5.1 Secondary Research
1.1.5.2 Primary Research
1.1.5.3 Analyst tool & Model
1.1.6 Report Structure
 
CHAPTER 2 EXECUTIVE SUMMARY
2.1 CXO Perspective
2.2 Market beyond – What to Expect by 2025
2.2.1 Base case scenario
2.2.2 Rapid growth scenario
2.2.3 Critical growth scenario
2.3 Overview of the Global Smartwatch Market
2.4 Key Players
2.5 Trends and drivers
 
CHAPTER 3 MARKET OVERVIEW
3.1 Market Definition and Scope
3.2 Market Evolution
3.3 Competition from traditional watch industry
3.4 Unique Selling Proposition
3.5 Market Demand and its Prediction
3.6 Key findings
3.6.1 Top factors impacting the market
3.6.2 Top investment pockets
3.7 Porter’s Five Force Analysis
3.7.1 Bargaining Power of Suppliers
3.7.2 Bargaining Power of Buyers
3.7.3 Threat of Substitutes
3.7.4 Threat of Rivalry
3.7.5 Threat of new entrants
3.8 Competitive Landscape
3.9 Market Dynamics
3.9.1 Market Share Analysis
3.9.2 List of Key manufacturers and their Smartwatch Devices
3.9.3 Market Trends
3.9.4 Key Drivers And Restrains For Wearable Electronics
3.9.4.1 Drivers
3.9.4.2 Restraints
3.9.4.3 Opportunities
3.9.5 Challenges
 
CHAPTER 4 GLOBAL SMARTWATCH MARKET, BY PRODUCTS
4.1 Extension Smartwatch
4.1.1 Key Market Trends
4.1.2 Market Size and Forecast
4.2 Standalone Smartwatch
4.2.1 Key Market Trends
4.2.2 Market Size and Forecast
4.3 Classical smartwatch
4.3.1 Key Market Trends
4.3.2 Market Size and Forecast
CHAPTER 5 GLOBAL SMARTWATCH MARKET BY APPLICATION
5.1 Personal assistance
5.1.1 Key Market Trends
5.1.2 Market Size and Forecast
5.2 Wellness
5.2.1 Key Market Trends
5.2.2 Market Size and Forecast
5.3 Medical/Health
5.3.1 Key Market Trends
5.3.2 Market Size and Forecast
5.4 Sports
5.4.1 Key Market Trends
5.4.2 Market Size and Forecast
5.5 Others
5.5.1 Key Market Trends
5.5.2 Market Size and Forecast
 
CHAPTER 6 GLOBAL SMARTWATCH MARKET, BY OPERATING SYSTEM
6.1 Android
6.1.1 Key Market Trends
6.1.2 Market Size and Forecast
6.2 IOS
6.2.1 Key Market Trends
6.2.2 Market Size and Forecast
6.3 Windows
6.3.1 Key Market Trends
6.3.2 Market Size and Forecast
6.4 Others
6.4.1 Key Market Trends
6.4.2 Market Size and Forecast
CHAPTER 7 GLOBAL SMARTWATCH MARKET, BY GEOGRAPHY
7.1 North America
7.1.1 Competitive Scenario
7.1.2 Key growth factors and opportunities
7.1.3 Market Size and Forecast
7.2 Europe
7.2.1 Competitive Scenario
7.2.2 Key growth factors and opportunities
7.2.3 Market Size and Forecast
7.3 Asia Pacific
7.3.1 Competitive Scenario
7.3.2 Key growth factors and opportunities
7.3.3 Market Size and Forecast
7.4 LAMEA
7.4.1 Competitive Scenario
7.4.2 Key growth factors and opportunities
7.4.3 Market Size and Forecast
 
CHAPTER 8 COMPANY PROFILES
8.1 Apple Inc.
8.1.1 Company overview
8.1.2 Company snapshot
8.1.3 Business performance
8.1.4 Strategic Analysis
8.1.5 SWOT analysis
8.2 Google Inc.
8.2.1 Company overview
8.2.2 Company snapshot
8.2.3 Business performance
8.2.4 Strategic Analysis
8.2.5 SWOT analysis
8.3 Garmin
8.3.1 Company overview
8.3.2 Company snapshot
8.3.3 Business performance
8.3.4 Strategic Analysis
8.3.5 SWOT analysis
8.4 Fitbit
8.4.1 Company overview
8.4.2 Company snapshot
8.4.3 Business performance
8.4.4 Strategic Analysis
8.4.5 SWOT analysis
8.5 Motorola
8.5.1 Company overview
8.5.2 Company snapshot
8.5.3 Business performance
8.5.4 Strategic Analysis
8.5.5 SWOT analysis
8.6 Sony Corp
8.6.1 Company overview
8.6.2 Company snapshot
8.6.3 Business performance
8.6.4 Strategic Analysis
8.6.5 SWOT analysis
8.7 Samsung Electronics Co. Ltd.
8.7.1 Company overview
8.7.2 Company snapshot
8.7.3 Business performance
8.7.4 Strategic Analysis
8.7.5 SWOT analysi
TABLE 1 SMART WATCH MARKET, BASE CASE SCENARIO (2020-2025)
TABLE 2 SMART WATCH MARKET, RAPID CASE SCENARIO (2020-2025)
TABLE 3 SMART WATCH MARKET, CRITICAL CASE SCENARIO (2020-2025)
TABLE 4 MARKET SCOPE FOR PRODUCTS COVERED UNDER THIS STUDY
TABLE 5 MARKET SHARE OF SMARTWATCH MARKET PARTICIPANTS IN 2013
TABLE 6 LIST OF KEY MANUFACTURERS AND THEIR SMARTWATCH DEVICES
TABLE 7 GLOBAL SMARTPHONE OPERATING SYSTEM SHIPMENTS (MN UNITS)
TABLE 8 GLOBAL SMARTPHONE OPERATING SYSTEM MARKET SHARE IN PERCENTAGE
TABLE 9 GLOBAL SMARTWATCH MARKET BY PRODUCTS 2013-2020 (USD MN)
TABLE 10 GLOBAL SMARTWATCH MARKET BY PRODUCTS 2013-2020 (UNITS MN)
TABLE 11 GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VALUE, BY GEOGRAPHY – EXTENSION SMARTWATCH
TABLE 12 GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VOLUME, BY GEOGRAPHY – EXTENSION SMARTWATCH
TABLE 13 GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VALUE, BY GEOGRAPHY – STANDALONE SMARTWATCH
TABLE 14 GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VOLUME, BY GEOGRAPHY – STANDALONE SMARTWATCH
TABLE 15 GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VALUE, BY GEOGRAPHY – CLASSICAL SMARTWATCH
TABLE 16 GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VOLUME, BY GEOGRAPHY – CLASSICAL SMARTWATCH
TABLE 17 OVERALL SMARTWATCH MARKET SIZE BY APPLICATIONS (USD MILLION)
TABLE 18 OVERALL SMARTWATCH MARKET SIZE BY APPLICATIONS (UNIT MILLION)
TABLE 19 GLOBAL SMARTWATCH MARKET BY OS 2013-2020 (USD MN)
TABLE 20 ANDROID SMARTWATCH MARKET SIZE (BY VOLUME - IN UNIT MILLIONS)
TABLE 21 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY- 2013-2020 (USD MN)
TABLE 22 APPLE INC. BUSINESS SNAPSHOT
TABLE 23 GOOGLE INC. BUSINESS SNAPSHOT
TABLE 24 GARMIN BUSINESS SNAPSHOT
TABLE 25 FITBIT BUSINESS SNAPSHOT
TABLE 26 MOTOROLA BUSINESS SNAPSHOT
TABLE 27 SONY CORP. BUSINESS SNAPSHOT
TABLE 28 SAMSUNG ELECTRONICS CO. LTD BUSINESS SNAPSHOT FIG. 1 OVERALL SMARTWATCH MARKET SHARE BY PRODUCTS – BY VALUE FIG. 2 SMARTWATCH MARKET SHARE BY APPLICATIONS SEGMENTS – BY VALUE (2013)
FIG. 3 GLOBAL SMARTWATCH MARKET (2013 – 2020) – BY VOLUME
FIG. 4 GLOBAL SMARTWATCH MARKET (2013 – 2020) – BY VALUE
FIG. 5 PORTERS FIVE FORCES MODEL FOR WEARABLE ELECTRONICS
FIG. 6 KEY DRIVERS AND RESTRAINTS FOR WEARABLE ELECTRONICS
FIG. 7 SMART PHONE USERS WORLDWIDE (2012 – 2017)
FIG. 8 FEATURES INFLUENCING THE WEARABLE ELECTRONICS ADOPTION BY USERS
FIG. 9 GLOBAL SMARTWATCH MARKET SHARE BY PRODUCTS 2013 (USD MN)
FIG. 10 GLOBAL SMARTWATCH MARKET BY PRODUCTS, BY VALUE - 2013-2020 (USD MN)
FIG. 11 GLOBAL SMARTWATCH MARKET BY PRODUCTS 2013-2020 (MN UNITS) 2
FIG. 12 GLOBAL SMARTWATCH MARKET BY PRODUCTS – EXTENSION SMARTWATCH 2013-2020 (USD MN)
FIG. 13 GLOBAL SMARTWATCH MARKET BY PRODUCTS – EXTENSION SMARTWATCH 2013-2020 (UNITS MN)
FIG. 14 GLOBAL SMARTWATCH MARKET BY PRODUCTS – STANDALONE SMARTWATCH 2013-2020 (USD MN)
FIG. 15 GLOBAL SMARTWATCH MARKET BY PRODUCTS – STANDALONE SMARTWATCH 2013-2020 (MN UNITS)
FIG. 16 GLOBAL SMARTWATCH MARKET BY PRODUCTS – CLASSICAL SMARTWATCH 2013-2020 (USD MN)
FIG. 17 GLOBAL SMARTWATCH MARKET BY PRODUCTS – CLASSICAL SMARTWATCH 2013-2020 (MN UNITS)
FIG. 18 SMARTWATCH MARKET SEGMENTS BY APPLICATION SEGMENTS
FIG. 19 SMARTWATCH MARKET SHARE BY APPLICATIONS SEGMENTS (2013)
FIG. 20 OVERALL SMARTWATCH MARKET SIZE IN USD BN BY APPLICATIONS
FIG. 21 GLOBAL SMARTWATCH MARKET BY APPLICATION –PA 2013-2020 (USD MN)
FIG. 22 GLOBAL SMARTWATCH MARKET BY APPLICATION – PA 2013-2020 (MN UNITS)
FIG. 23 GLOBAL SMARTWATCH MARKET BY APPLICATION – WELLNESS 2013-2020 (USD MN)
FIG. 24 GLOBAL SMARTWATCH MARKET BY APPLICATION – WELLNESS 2013-2020 (MN UNITS)
FIG. 25 GLOBAL SMARTWATCH MARKET BY APPLICATION –MEDICAL/HEALTH 2013-2020 (USD MN)
FIG. 26 GLOBAL SMARTWATCH MARKET BY APPLICATION – MEDICAL/HEALTH 2013-2020 (MN UNITS)
FIG. 27 GLOBAL SMARTWATCH MARKET BY APPLICATION – SPORTS 2013-2020 (USD MN)
FIG. 28 GLOBAL SMARTWATCH MARKET BY APPLICATION – SPORTS 2013-2020 (MN UNITS)
FIG. 29 GLOBAL SMARTWATCH MARKET BY APPLICATION – OTHERS 2013-2020 (USD MN)
FIG. 30 GLOBAL SMARTWATCH MARKET BY APPLICATION – OTHERS 2013-2020 (MN UNITS)
FIG. 31 OVERALL SMARTWATCH MARKET SHARE BY TYPE OF OPERATING SYSTEM IN MILLION UNITS (2014E)
FIG. 32 GLOBAL SMARTWATCH MARKET BY OS 2013-2020 (USD BN)
FIG. 33 GLOBAL SMARTWATCH MARKET BY OS - ANDROID 2013-2020 (USD MN)
FIG. 34 GLOBAL SMARTWATCH MARKET BY OS - ANDROID 2013-2020 (MILLION UNITS)
FIG. 35 GLOBAL SMARTWATCH MARKET BY OS - IOS 2013-2020 (USD MN)
FIG. 36 GLOBAL SMARTWATCH MARKET BY OS - IOS 2013-2020 (MN UNITS)
FIG. 37 GLOBAL SMARTWATCH MARKET BY OS - WINDOWS 2013-2020 (USD MN)
FIG. 38 GLOBAL SMARTWATCH MARKET BY OS - WINDOWS 2013-2020 (MN UNITS)
FIG. 39 GLOBAL SMARTWATCH MARKET BY OS - OTHERS 2013-2020 (USD MN)
FIG. 40 GLOBAL SMARTWATCH MARKET BY OS - OTHERS 2013-2020 (MN UNITS)
FIG. 41 GLOBAL SMARTWATCH MARKET SHARE BY GEOGRAPHY BY VALUE (2013)
FIG. 42 GLOBAL SMARTWATCH MARKET SHARE BY GEOGRAPHY BY VALUE (2013-2020)
FIG. 43 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – NORTH AMERICA 2013-2020 (USD MN)
FIG. 44 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – NORTH AMERICA 2013-2020 (MN UNITS)
FIG. 45 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – EUROPE 2013-2020 (USD MN)
FIG. 46 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – EUROPE 2013-2020 (MN UNITS)
FIG. 47 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – APAC 2013-2020 (USD MN)
FIG. 48 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – APAC 2013-2020 (MN UNITS)
FIG. 49 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – LAMEA 2013-2020 (USD MN)
FIG. 50 GLOBALSMARTWATCH MARKET BY GEOGRAPHY – LAMEA 2013-2020 (MN UNITS)
FIG. 51 GEOGRAPHY WISE SUPPLY SHARE (2013

SMARTWATCH MARKET OVERVIEW: 2025

The smartwatch market size was valued at $9,264.9 million in 2017 and is projected to reach $31,070.6 million by 2025, registering a CAGR of 16.2% from 2018 to 2025.

North America accounted for the highest revenue share in 2017 and is projected to grow at a CAGR of 15.0% during the forecast period.

Smartwatch is a portable wearable device that is used to track various activities such as steps covered in a day, calories burnt, heart rate, and others. Smartwatch is similar to a mobile phone device with a touchscreen display and consists of various apps through which a person can access his mobile phone. An increase in the adoption of the smartphone along with fast internet connectivity is the key driver for the growth of the global smartwatch market. As of now, the market is driven by leading tech companies such as Xiaomi, Samsung, Apple, Google, and others.

The standalone segment accounts for the highest market share in the global smartwatch market owing to features such as wireless operations, sim card acceptance & can be used as a mobile phone, and to access the internet. Rise in demand for wireless fitness & sports devices, an increase in health awareness among the consumer, and the entrance of a large number of players, drive the growth of the smartwatch market.

The key players operating in the global smartwatch market are Apple Inc., Google Inc., Garmin, Fitbit, Motorola, Sony Corporation, Samsung Electronics, LG Electronics, and Huawei Technologies Co. Ltd. These key players have adopted strategies such as product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations to enhance their market penetration.

The report highlights the major milestones of the smartwatch market with details covering the key influencing factors impacting this market. In-Depth insight on the competitive scenario and its evolution in the near future has been covered in the report along with the forecast of the future of the smartwatch market worldwide. Key players such as Samsung, Pebble, Garmin, Nike, Sony, Fitbit, and Casio have been profile with elaborated information on business overview, financials, product portfolios, investments, news, and recent developments.

 

SEGMENTATION

The global smartwatch market is segmented into product, application, operating system, and region. Based on the product, the market is categorized into extension, standalone, and classical. Based on the application, it is divided into personal assistance, wellness, healthcare, sports, and others. The market is categorized as watchOS, Android, RTOS, Tizen, and others on the basis of the operating system. Based on the region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

TOP IMPACTING FACTORS

The top impacting factors of the market include growth in demand for wireless fitness & sports devices, an increase in health awareness among the consumers, and entry of a large number of players drive the growth of the smartwatch industry. However, high cost and lack of strong internet connectivity restrain the smartwatch market growth.

Moreover, a rise in investment in building a connected ecosystems across the globe is expected to provide lucrative opportunities for the growth of the global smartwatch market in the upcoming years. However, each of these factors is expected to have a definite impact on the market.

Growth in demand for wireless fitness & sports devices

With the rapid rise in internet connectivity and digitalization, the demand for wireless electronics is also increasing. In today’s digital era, mobile apps are used for various purposes such as listening to music, playing games, and others. The smartwatch offers lots of apps, which can be customized as per our requirements. The smartwatch is one of the highest revenue contributors in the wearable segment. The everyday fitness activities such as steps taken, calories burnt, distance traveled, and others, can be easily monitored and tracked using a smartwatch. The smartwatch offers wireless connectivity, greater battery life, and other advanced features in addition to fitness trends/data that ultimately drive the smartwatch market growth.

Increase in health awareness among the consumers

Nowadays consumers are conscious about their health. The consumer across the globe is spending a lot on health monitoring gadgets. The recent Apple watch series 4 can track heart rate, nervous system, emergency or inactivity alerts, and health-related events. As per a recent report by the Centers for Medicare and Medicaid Services, $3.4 trillion amount spent on health every year in the U.S. which includes the cumulative sum of each person spending on different healthcare products and services. Using a smartwatch, a user can take required precautions in advance by consulting to the doctors. Also, the doctors can easily track patient health status remotely through the smartwatch and can maintain, suggest, or treat them as per the requirement.

High initial cost

Smartwatch consists of complex circuit configurations due to integration of various devices including sensors, display and others into a small compact device. The device possesses several semiconductor equipment of very small size with core diameter of 10 micro meter. The control ICs are of few hundred nanometers, so designers face problems in coupling the different components into a single device. The accuracy required for the designing & development along with the raw material requires high set of expertise as well as high initial cost. Thus, it is expected to hamper the growth of the market.

Rise in investment on building connected ecosystem

Rise in data dependency among the users, growth in demand for connected & smart system, and the huge investment on building smart cities by the government, are the major key areas that drive the demand for smart wearables. These smart watches are used to make call, send message alerts, listen to music, play games, and others. The mobile phone can be easily accessed through the smartphone. In future, its connectivity through various other devices, led to development of ecosystem. According to the United Nations, 68% of the world population is anticipated to shift in urban areas by 2050. In addition, the total expenditure on Internet of Things in Asia-Pacific is expected to increase at a high rate. For instance, the South Korean government decided to invest $350 million in around 300 potential companies that are estimated to be globally competitive in the next four years to develop an IoT ecosystem within the country. China’s central government has selected over 200 cities, which include Beijing, Shanghai, Guangzhou, Hangzhou, and others, to pilot smart city projects. It is estimated that over 90% of China’s provinces and municipalities have listed IoT as a pillar industry in their development plans. This is expected to lead to the huge penetration of smartwatches in the coming future.

 
KEY BENEFITS
 
  • The study highlights the global market for Smartwatch along with current market conditions and a trend/awareness forecast to forage the prominent investment pockets in the market
  • The analysis unveils the dominant aspects, viz. upsurge in demand for Smartwatches in applications such as PA, Wellness, Medical/ Health, Sports and Others. Trends of the global market are outlined to determine the overall attractiveness and single out market trends and gain a stronger foothold in the market
  • A Microscopic analysis of segments is conducted to gauge the potential of the market. These segments highlight the favourable conditions for the growth of global Smartwatch market
  • Porter's five force’s model helps in analysing the potential of buyers & suppliers, with a competitive sketch of the market, which helps market players in better decision making
 

 

MARKET BY TYPE PRODUCT

  • Extension smartwatch
  • Classic smartwatch
  • Standalone smartwatch

 

MARKET BY APPLICATION

  • PA
  • Wellness
  • Medical/ Health
  • Sports
  • Others

 

MARKET BY OPERATING SYSTEM

  • Android
  • IOS
  • Windows
  • Others

 

MARKET BY GEOGRAPHY

  • North America
  • Europe
  • Asia Pacific
  • LAMEA
 
Read More

TABLE OF CONTENT:

 
CHAPTER 1 INTRODUCTION
1.1 Report Description
1.1.1 Objectives and scope
1.1.2 Key Benefits
1.1.3 Key Market Segments
1.1.4 Key Audiences
1.1.5 Research Methodology
1.1.5.1 Secondary Research
1.1.5.2 Primary Research
1.1.5.3 Analyst tool & Model
1.1.6 Report Structure
 
CHAPTER 2 EXECUTIVE SUMMARY
2.1 CXO Perspective
2.2 Market beyond – What to Expect by 2025
2.2.1 Base case scenario
2.2.2 Rapid growth scenario
2.2.3 Critical growth scenario
2.3 Overview of the Global Smartwatch Market
2.4 Key Players
2.5 Trends and drivers
 
CHAPTER 3 MARKET OVERVIEW
3.1 Market Definition and Scope
3.2 Market Evolution
3.3 Competition from traditional watch industry
3.4 Unique Selling Proposition
3.5 Market Demand and its Prediction
3.6 Key findings
3.6.1 Top factors impacting the market
3.6.2 Top investment pockets
3.7 Porter’s Five Force Analysis
3.7.1 Bargaining Power of Suppliers
3.7.2 Bargaining Power of Buyers
3.7.3 Threat of Substitutes
3.7.4 Threat of Rivalry
3.7.5 Threat of new entrants
3.8 Competitive Landscape
3.9 Market Dynamics
3.9.1 Market Share Analysis
3.9.2 List of Key manufacturers and their Smartwatch Devices
3.9.3 Market Trends
3.9.4 Key Drivers And Restrains For Wearable Electronics
3.9.4.1 Drivers
3.9.4.2 Restraints
3.9.4.3 Opportunities
3.9.5 Challenges
 
CHAPTER 4 GLOBAL SMARTWATCH MARKET, BY PRODUCTS
4.1 Extension Smartwatch
4.1.1 Key Market Trends
4.1.2 Market Size and Forecast
4.2 Standalone Smartwatch
4.2.1 Key Market Trends
4.2.2 Market Size and Forecast
4.3 Classical smartwatch
4.3.1 Key Market Trends
4.3.2 Market Size and Forecast
CHAPTER 5 GLOBAL SMARTWATCH MARKET BY APPLICATION
5.1 Personal assistance
5.1.1 Key Market Trends
5.1.2 Market Size and Forecast
5.2 Wellness
5.2.1 Key Market Trends
5.2.2 Market Size and Forecast
5.3 Medical/Health
5.3.1 Key Market Trends
5.3.2 Market Size and Forecast
5.4 Sports
5.4.1 Key Market Trends
5.4.2 Market Size and Forecast
5.5 Others
5.5.1 Key Market Trends
5.5.2 Market Size and Forecast
 
CHAPTER 6 GLOBAL SMARTWATCH MARKET, BY OPERATING SYSTEM
6.1 Android
6.1.1 Key Market Trends
6.1.2 Market Size and Forecast
6.2 IOS
6.2.1 Key Market Trends
6.2.2 Market Size and Forecast
6.3 Windows
6.3.1 Key Market Trends
6.3.2 Market Size and Forecast
6.4 Others
6.4.1 Key Market Trends
6.4.2 Market Size and Forecast
CHAPTER 7 GLOBAL SMARTWATCH MARKET, BY GEOGRAPHY
7.1 North America
7.1.1 Competitive Scenario
7.1.2 Key growth factors and opportunities
7.1.3 Market Size and Forecast
7.2 Europe
7.2.1 Competitive Scenario
7.2.2 Key growth factors and opportunities
7.2.3 Market Size and Forecast
7.3 Asia Pacific
7.3.1 Competitive Scenario
7.3.2 Key growth factors and opportunities
7.3.3 Market Size and Forecast
7.4 LAMEA
7.4.1 Competitive Scenario
7.4.2 Key growth factors and opportunities
7.4.3 Market Size and Forecast
 
CHAPTER 8 COMPANY PROFILES
8.1 Apple Inc.
8.1.1 Company overview
8.1.2 Company snapshot
8.1.3 Business performance
8.1.4 Strategic Analysis
8.1.5 SWOT analysis
8.2 Google Inc.
8.2.1 Company overview
8.2.2 Company snapshot
8.2.3 Business performance
8.2.4 Strategic Analysis
8.2.5 SWOT analysis
8.3 Garmin
8.3.1 Company overview
8.3.2 Company snapshot
8.3.3 Business performance
8.3.4 Strategic Analysis
8.3.5 SWOT analysis
8.4 Fitbit
8.4.1 Company overview
8.4.2 Company snapshot
8.4.3 Business performance
8.4.4 Strategic Analysis
8.4.5 SWOT analysis
8.5 Motorola
8.5.1 Company overview
8.5.2 Company snapshot
8.5.3 Business performance
8.5.4 Strategic Analysis
8.5.5 SWOT analysis
8.6 Sony Corp
8.6.1 Company overview
8.6.2 Company snapshot
8.6.3 Business performance
8.6.4 Strategic Analysis
8.6.5 SWOT analysis
8.7 Samsung Electronics Co. Ltd.
8.7.1 Company overview
8.7.2 Company snapshot
8.7.3 Business performance
8.7.4 Strategic Analysis
8.7.5 SWOT analysi
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TABLE 1 SMART WATCH MARKET, BASE CASE SCENARIO (2020-2025)
TABLE 2 SMART WATCH MARKET, RAPID CASE SCENARIO (2020-2025)
TABLE 3 SMART WATCH MARKET, CRITICAL CASE SCENARIO (2020-2025)
TABLE 4 MARKET SCOPE FOR PRODUCTS COVERED UNDER THIS STUDY
TABLE 5 MARKET SHARE OF SMARTWATCH MARKET PARTICIPANTS IN 2013
TABLE 6 LIST OF KEY MANUFACTURERS AND THEIR SMARTWATCH DEVICES
TABLE 7 GLOBAL SMARTPHONE OPERATING SYSTEM SHIPMENTS (MN UNITS)
TABLE 8 GLOBAL SMARTPHONE OPERATING SYSTEM MARKET SHARE IN PERCENTAGE
TABLE 9 GLOBAL SMARTWATCH MARKET BY PRODUCTS 2013-2020 (USD MN)
TABLE 10 GLOBAL SMARTWATCH MARKET BY PRODUCTS 2013-2020 (UNITS MN)
TABLE 11 GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VALUE, BY GEOGRAPHY – EXTENSION SMARTWATCH
TABLE 12 GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VOLUME, BY GEOGRAPHY – EXTENSION SMARTWATCH
TABLE 13 GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VALUE, BY GEOGRAPHY – STANDALONE SMARTWATCH
TABLE 14 GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VOLUME, BY GEOGRAPHY – STANDALONE SMARTWATCH
TABLE 15 GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VALUE, BY GEOGRAPHY – CLASSICAL SMARTWATCH
TABLE 16 GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VOLUME, BY GEOGRAPHY – CLASSICAL SMARTWATCH
TABLE 17 OVERALL SMARTWATCH MARKET SIZE BY APPLICATIONS (USD MILLION)
TABLE 18 OVERALL SMARTWATCH MARKET SIZE BY APPLICATIONS (UNIT MILLION)
TABLE 19 GLOBAL SMARTWATCH MARKET BY OS 2013-2020 (USD MN)
TABLE 20 ANDROID SMARTWATCH MARKET SIZE (BY VOLUME - IN UNIT MILLIONS)
TABLE 21 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY- 2013-2020 (USD MN)
TABLE 22 APPLE INC. BUSINESS SNAPSHOT
TABLE 23 GOOGLE INC. BUSINESS SNAPSHOT
TABLE 24 GARMIN BUSINESS SNAPSHOT
TABLE 25 FITBIT BUSINESS SNAPSHOT
TABLE 26 MOTOROLA BUSINESS SNAPSHOT
TABLE 27 SONY CORP. BUSINESS SNAPSHOT
TABLE 28 SAMSUNG ELECTRONICS CO. LTD BUSINESS SNAPSHOT FIG. 1 OVERALL SMARTWATCH MARKET SHARE BY PRODUCTS – BY VALUE FIG. 2 SMARTWATCH MARKET SHARE BY APPLICATIONS SEGMENTS – BY VALUE (2013)
FIG. 3 GLOBAL SMARTWATCH MARKET (2013 – 2020) – BY VOLUME
FIG. 4 GLOBAL SMARTWATCH MARKET (2013 – 2020) – BY VALUE
FIG. 5 PORTERS FIVE FORCES MODEL FOR WEARABLE ELECTRONICS
FIG. 6 KEY DRIVERS AND RESTRAINTS FOR WEARABLE ELECTRONICS
FIG. 7 SMART PHONE USERS WORLDWIDE (2012 – 2017)
FIG. 8 FEATURES INFLUENCING THE WEARABLE ELECTRONICS ADOPTION BY USERS
FIG. 9 GLOBAL SMARTWATCH MARKET SHARE BY PRODUCTS 2013 (USD MN)
FIG. 10 GLOBAL SMARTWATCH MARKET BY PRODUCTS, BY VALUE - 2013-2020 (USD MN)
FIG. 11 GLOBAL SMARTWATCH MARKET BY PRODUCTS 2013-2020 (MN UNITS) 2
FIG. 12 GLOBAL SMARTWATCH MARKET BY PRODUCTS – EXTENSION SMARTWATCH 2013-2020 (USD MN)
FIG. 13 GLOBAL SMARTWATCH MARKET BY PRODUCTS – EXTENSION SMARTWATCH 2013-2020 (UNITS MN)
FIG. 14 GLOBAL SMARTWATCH MARKET BY PRODUCTS – STANDALONE SMARTWATCH 2013-2020 (USD MN)
FIG. 15 GLOBAL SMARTWATCH MARKET BY PRODUCTS – STANDALONE SMARTWATCH 2013-2020 (MN UNITS)
FIG. 16 GLOBAL SMARTWATCH MARKET BY PRODUCTS – CLASSICAL SMARTWATCH 2013-2020 (USD MN)
FIG. 17 GLOBAL SMARTWATCH MARKET BY PRODUCTS – CLASSICAL SMARTWATCH 2013-2020 (MN UNITS)
FIG. 18 SMARTWATCH MARKET SEGMENTS BY APPLICATION SEGMENTS
FIG. 19 SMARTWATCH MARKET SHARE BY APPLICATIONS SEGMENTS (2013)
FIG. 20 OVERALL SMARTWATCH MARKET SIZE IN USD BN BY APPLICATIONS
FIG. 21 GLOBAL SMARTWATCH MARKET BY APPLICATION –PA 2013-2020 (USD MN)
FIG. 22 GLOBAL SMARTWATCH MARKET BY APPLICATION – PA 2013-2020 (MN UNITS)
FIG. 23 GLOBAL SMARTWATCH MARKET BY APPLICATION – WELLNESS 2013-2020 (USD MN)
FIG. 24 GLOBAL SMARTWATCH MARKET BY APPLICATION – WELLNESS 2013-2020 (MN UNITS)
FIG. 25 GLOBAL SMARTWATCH MARKET BY APPLICATION –MEDICAL/HEALTH 2013-2020 (USD MN)
FIG. 26 GLOBAL SMARTWATCH MARKET BY APPLICATION – MEDICAL/HEALTH 2013-2020 (MN UNITS)
FIG. 27 GLOBAL SMARTWATCH MARKET BY APPLICATION – SPORTS 2013-2020 (USD MN)
FIG. 28 GLOBAL SMARTWATCH MARKET BY APPLICATION – SPORTS 2013-2020 (MN UNITS)
FIG. 29 GLOBAL SMARTWATCH MARKET BY APPLICATION – OTHERS 2013-2020 (USD MN)
FIG. 30 GLOBAL SMARTWATCH MARKET BY APPLICATION – OTHERS 2013-2020 (MN UNITS)
FIG. 31 OVERALL SMARTWATCH MARKET SHARE BY TYPE OF OPERATING SYSTEM IN MILLION UNITS (2014E)
FIG. 32 GLOBAL SMARTWATCH MARKET BY OS 2013-2020 (USD BN)
FIG. 33 GLOBAL SMARTWATCH MARKET BY OS - ANDROID 2013-2020 (USD MN)
FIG. 34 GLOBAL SMARTWATCH MARKET BY OS - ANDROID 2013-2020 (MILLION UNITS)
FIG. 35 GLOBAL SMARTWATCH MARKET BY OS - IOS 2013-2020 (USD MN)
FIG. 36 GLOBAL SMARTWATCH MARKET BY OS - IOS 2013-2020 (MN UNITS)
FIG. 37 GLOBAL SMARTWATCH MARKET BY OS - WINDOWS 2013-2020 (USD MN)
FIG. 38 GLOBAL SMARTWATCH MARKET BY OS - WINDOWS 2013-2020 (MN UNITS)
FIG. 39 GLOBAL SMARTWATCH MARKET BY OS - OTHERS 2013-2020 (USD MN)
FIG. 40 GLOBAL SMARTWATCH MARKET BY OS - OTHERS 2013-2020 (MN UNITS)
FIG. 41 GLOBAL SMARTWATCH MARKET SHARE BY GEOGRAPHY BY VALUE (2013)
FIG. 42 GLOBAL SMARTWATCH MARKET SHARE BY GEOGRAPHY BY VALUE (2013-2020)
FIG. 43 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – NORTH AMERICA 2013-2020 (USD MN)
FIG. 44 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – NORTH AMERICA 2013-2020 (MN UNITS)
FIG. 45 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – EUROPE 2013-2020 (USD MN)
FIG. 46 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – EUROPE 2013-2020 (MN UNITS)
FIG. 47 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – APAC 2013-2020 (USD MN)
FIG. 48 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – APAC 2013-2020 (MN UNITS)
FIG. 49 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – LAMEA 2013-2020 (USD MN)
FIG. 50 GLOBALSMARTWATCH MARKET BY GEOGRAPHY – LAMEA 2013-2020 (MN UNITS)
FIG. 51 GEOGRAPHY WISE SUPPLY SHARE (2013
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