Sensitive Toothpaste Market By Type (Highly Sensitive Toothpaste, Low Sensitive Toothpaste), By Application (Whitening, Rapid Relief, Herbal), By Age Group (Kids, Adults), By Distribution Channel (Supermarket/Hypermarkets, Independent retail stores, Pharmacy, Online sales channel): Global Opportunity Analysis and Industry Forecast, 2021-2031

Sensitive Toothpaste Market

The term sensitive toothpaste is frequently used to refer to toothpaste that primarily focuses on reducing sensitive tooth problems and giving out fresh breath. It is generally used to relieve mouth sensitivity brought on by exposed dentine. Dentin hypersensitivity is defined by sharp, transient dental pain that is unrelated to any other dental condition.

Key factors driving the growth of the sensitive toothpaste market include Increase an in oral health concerns, an increase in the consumption of alcohol and tobacco, an increase in investments in marketing and advertising campaigns, and easy availability of toothpaste. Tooth sensitivity issues and oral disorders are on the rise as a result of rapidly evolving lifestyles and rising alcohol and tobacco use. Global focus on maintaining proper oral hygiene is increasing, which will have a favorable effect on the market for sensitive toothpaste in the years to come. Additionally, the use of sensitive toothpaste is greatly influenced by the rise in dental issues among adults and kids as a result of unhealthful eating patterns.

The market also offers growth opportunities to the key players in the market.  Single-use plastic has been used to manufacture toothpaste packaging for a while now. Packaging for toothpaste made of plastic tubes ends up in landfills and the ocean, damaging the environment. Globally, it is estimated that billions of tubes of toothpaste are discarded each year. Additionally, toothpaste tubes are made of aluminum and plastic, which increases environmental waste and makes it nearly impossible to recycle them completely. It is difficult to reduce the environmental impact of humans. Due to this, some of the top businesses in the sector have invested in the development of recyclable toothpaste tubes. In addition, it is anticipated that this will offer the market a sizable chance to expand during the course of the anticipated timeframe.

The sensitive toothpaste market is segmented on the basis of type, application, age group, distribution channel, and region. On the basis of type, the market is bifurcated into highly sensitive and low sensitive. By application, the market is categorized into whitening, rapid relief, and herbal. By age group, the market is bifurcated into kids and adults. By distribution channel, the market is categorized into supermarkets & hypermarkets, independent retail stores, pharmacy, and online sales channel. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have been also focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the sensitive toothpaste market include Amway Corp, Church & Dwight Co, Inc, Colgate-Palmolive Company, Coswell SPA, Dabur, Johnson & Johnson Services, Inc, Lion Corporation, Patanjali Ayurved, Procter & Gamble, Unilever Plc.

Key Market Insights

• On the basis of type, the low-sensitive toothpaste segment was the highest revenue contributor to the market, with $892.9 million in 2021, and is estimated to reach $1464 million by 2031, with a CAGR of 5.1%.

• On the basis of application, the whitening segment was the highest revenue contributor to the market,   with $624.8 million in 2021, and is estimated to reach $952.3 million by 2031, with a CAGR of 4.4%

• On the basis of age group, the adult’s segment was the highest revenue contributor to the market, with $1168 million in 2021, and is estimated to reach $1899.5 million by 2031, with a CAGR of 5.0%

• On the basis of distribution channel, the supermarket/hypermarket segment was the highest revenue contributor to the market, with $917.6 million in 2021, and is estimated to reach $1452.2 million by 2031, with a CAGR of 4.7%.

• On the basis of region, Asia-Pacific was the highest revenue contributor, accounting for $543.6 million in 2021, and is estimated to reach $863.6 million by 2031, with a CAGR of 4.8%.

Overview

The global sensitive toothpaste market size was valued at $1,522.8 million in 2021 and is expected to reach $2,547.6 million by 2031, registering a CAGR of 5.3% from 2022 to 2031.

Toothpaste is used for the promotion of oral hygiene. It is abrasive to help remove plaque and food particles from teeth. Sensitivity toothpaste is specially crafted for consumers who suffer from sensitivity. It acts either by covering dentinal tubules or by desensitizing nerve terminals of dentinal tubules. Sensitive toothpaste also includes fluoride which has been demonstrated to reinforce tooth enamel and avoid tooth decay. It contains ingredients such as potassium nitrate and strontium chloride that blocks pain receptors from warm and cold temperature or sweets and helps to alleviate the pain of the customer.

The global sensitive toothpaste market has been witnessing notable growth, owing to the easy availability of toothpaste and increase in investments in marketing and advertising campaigns by key market players. Leading brands in the industry, like Colgate, Procter & Gamble, Unilever, and others, have increased their marketing and advertising expenses, which has boosted their product sales and demand. Consumption of tobacco-based products and a sugar-rich diet leads to major dental problems. Consumers have, therefore, started to pay attention to their oral hygiene, leading to increased demand for sensitive toothpaste. These factors contribute toward market growth.

The North America sensitive toothpaste market is projected to witness fastest growth during the forecast period, owing to high expense of dental care in North America. It motivates people to take better care of their teeth, which increases the demand for sensitive toothpaste. According to statistics provided by the CDC, more than 1 in 4 Americans suffer from untreated dental decay. People use sensitive toothpaste more frequently to stop the acceleration. Nearly 46% of Americans aged 30 or older have gum disease, according to the Centers for Disease Control and Prevention. This is an important factor that drives sensitive toothpaste sales in North America.

The sensitive toothpaste market is segmented on the basis of type, application, age group, distribution channel, and region. On the basis of type, the market is bifurcated into highly sensitive and low sensitive. On the basis of application, the market is categorized into whitening, rapid relief, and herbal. On the basis of age group, the market is bifurcated into kids and adults. On the basis of distribution channel, the market is categorized into supermarkets & hypermarkets, independent retail stores, pharmacy, and online sales channel. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have been also focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the sensitive toothpaste market include Amway Corp, Church & Dwight Co,Inc, Colgate-Palmolive Company, Coswell SPA, Dabur, Johnson & Johnson Services,Inc, Lion Corporation, Patanjali Ayurved, Procter & Gamble, Unilever Plc.

Key Benefits For Stakeholders

●This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the sensitive toothpaste market analysis from 2021 to 2031 to identify the prevailing sensitive toothpaste market opportunities.

●The market research is offered along with information related to key drivers, restraints, and opportunities.

●Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.

●In-depth analysis of the sensitive toothpaste market segmentation assists to determine the prevailing market opportunities.

●Major countries in each region are mapped according to their revenue contribution to the global market.

●Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.

●The report includes the analysis of the regional as well as global sensitive toothpaste market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

○ Unilever Pl

Scope of Sensitive Toothpaste Market Report

1.1.Report description

1.2.Key market segments

1.3.Key benefits to the stakeholders

1.4.Research Methodology

1.4.1.Secondary research

1.4.2.Primary research

1.4.3.Analyst tools and models

2.1.Key findings of the study

2.2.CXO Perspective

3.1.Market definition and scope

3.2.Key findings

3.2.1.Top investment pockets

3.3.Porter’s five forces analysis

3.4.Top player positioning

3.5.Market dynamics

3.5.1.Drivers

3.5.2.Restraints

3.5.3.Opportunities

3.6.COVID-19 Impact Analysis on the market

3.7.Value Chain Analysis

4.1 Overview

4.1.1 Market size and forecast

4.2 Highly Sensitive Toothpaste

4.2.1 Key market trends, growth factors and opportunities

4.2.2 Market size and forecast, by region

4.2.3 Market analysis by country

4.3 Low Sensitive Toothpaste

4.3.1 Key market trends, growth factors and opportunities

4.3.2 Market size and forecast, by region

4.3.3 Market analysis by country

5.1 Overview

5.1.1 Market size and forecast

5.2 Whitening

5.2.1 Key market trends, growth factors and opportunities

5.2.2 Market size and forecast, by region

5.2.3 Market analysis by country

5.3 Rapid Relief

5.3.1 Key market trends, growth factors and opportunities

5.3.2 Market size and forecast, by region

5.3.3 Market analysis by country

5.4 Herbal

5.4.1 Key market trends, growth factors and opportunities

5.4.2 Market size and forecast, by region

5.4.3 Market analysis by country

6.1 Overview

6.1.1 Market size and forecast

6.2 Kids

6.2.1 Key market trends, growth factors and opportunities

6.2.2 Market size and forecast, by region

6.2.3 Market analysis by country

6.3 Adults

6.3.1 Key market trends, growth factors and opportunities

6.3.2 Market size and forecast, by region

6.3.3 Market analysis by country

7.1 Overview

7.1.1 Market size and forecast

7.2 Supermarket/Hypermarkets

7.2.1 Key market trends, growth factors and opportunities

7.2.2 Market size and forecast, by region

7.2.3 Market analysis by country

7.3 Independent retail stores

7.3.1 Key market trends, growth factors and opportunities

7.3.2 Market size and forecast, by region

7.3.3 Market analysis by country

7.4 Pharmacy

7.4.1 Key market trends, growth factors and opportunities

7.4.2 Market size and forecast, by region

7.4.3 Market analysis by country

7.5 Online sales channel

7.5.1 Key market trends, growth factors and opportunities

7.5.2 Market size and forecast, by region

7.5.3 Market analysis by country

8.1 Overview

8.1.1 Market size and forecast

8.2 North America

8.2.1 Key trends and opportunities

8.2.2 North America Market size and forecast, by Type

8.2.3 North America Market size and forecast, by Application

8.2.4 North America Market size and forecast, by Age Group

8.2.5 North America Market size and forecast, by Distribution Channel

8.2.6 North America Market size and forecast, by country

8.2.6.1 U.S.

8.2.6.1.1 Market size and forecast, by Type

8.2.6.1.2 Market size and forecast, by Application

8.2.6.1.3 Market size and forecast, by Age Group

8.2.6.1.4 Market size and forecast, by Distribution Channel

8.2.6.2 Canada

8.2.6.2.1 Market size and forecast, by Type

8.2.6.2.2 Market size and forecast, by Application

8.2.6.2.3 Market size and forecast, by Age Group

8.2.6.2.4 Market size and forecast, by Distribution Channel

8.2.6.3 Mexico

8.2.6.3.1 Market size and forecast, by Type

8.2.6.3.2 Market size and forecast, by Application

8.2.6.3.3 Market size and forecast, by Age Group

8.2.6.3.4 Market size and forecast, by Distribution Channel

8.3 Europe

8.3.1 Key trends and opportunities

8.3.2 Europe Market size and forecast, by Type

8.3.3 Europe Market size and forecast, by Application

8.3.4 Europe Market size and forecast, by Age Group

8.3.5 Europe Market size and forecast, by Distribution Channel

8.3.6 Europe Market size and forecast, by country

8.3.6.1 Germany

8.3.6.1.1 Market size and forecast, by Type

8.3.6.1.2 Market size and forecast, by Application

8.3.6.1.3 Market size and forecast, by Age Group

8.3.6.1.4 Market size and forecast, by Distribution Channel

8.3.6.2 UK

8.3.6.2.1 Market size and forecast, by Type

8.3.6.2.2 Market size and forecast, by Application

8.3.6.2.3 Market size and forecast, by Age Group

8.3.6.2.4 Market size and forecast, by Distribution Channel

8.3.6.3 Russia

8.3.6.3.1 Market size and forecast, by Type

8.3.6.3.2 Market size and forecast, by Application

8.3.6.3.3 Market size and forecast, by Age Group

8.3.6.3.4 Market size and forecast, by Distribution Channel

8.3.6.4 France

8.3.6.4.1 Market size and forecast, by Type

8.3.6.4.2 Market size and forecast, by Application

8.3.6.4.3 Market size and forecast, by Age Group

8.3.6.4.4 Market size and forecast, by Distribution Channel

8.3.6.5 Italy

8.3.6.5.1 Market size and forecast, by Type

8.3.6.5.2 Market size and forecast, by Application

8.3.6.5.3 Market size and forecast, by Age Group

8.3.6.5.4 Market size and forecast, by Distribution Channel

8.3.6.6 Spain

8.3.6.6.1 Market size and forecast, by Type

8.3.6.6.2 Market size and forecast, by Application

8.3.6.6.3 Market size and forecast, by Age Group

8.3.6.6.4 Market size and forecast, by Distribution Channel

8.3.6.7 Rest of Europe

8.3.6.7.1 Market size and forecast, by Type

8.3.6.7.2 Market size and forecast, by Application

8.3.6.7.3 Market size and forecast, by Age Group

8.3.6.7.4 Market size and forecast, by Distribution Channel

8.4 Asia-Pacific

8.4.1 Key trends and opportunities

8.4.2 Asia-Pacific Market size and forecast, by Type

8.4.3 Asia-Pacific Market size and forecast, by Application

8.4.4 Asia-Pacific Market size and forecast, by Age Group

8.4.5 Asia-Pacific Market size and forecast, by Distribution Channel

8.4.6 Asia-Pacific Market size and forecast, by country

8.4.6.1 China

8.4.6.1.1 Market size and forecast, by Type

8.4.6.1.2 Market size and forecast, by Application

8.4.6.1.3 Market size and forecast, by Age Group

8.4.6.1.4 Market size and forecast, by Distribution Channel

8.4.6.2 Japan

8.4.6.2.1 Market size and forecast, by Type

8.4.6.2.2 Market size and forecast, by Application

8.4.6.2.3 Market size and forecast, by Age Group

8.4.6.2.4 Market size and forecast, by Distribution Channel

8.4.6.3 India

8.4.6.3.1 Market size and forecast, by Type

8.4.6.3.2 Market size and forecast, by Application

8.4.6.3.3 Market size and forecast, by Age Group

8.4.6.3.4 Market size and forecast, by Distribution Channel

8.4.6.4 South Korea

8.4.6.4.1 Market size and forecast, by Type

8.4.6.4.2 Market size and forecast, by Application

8.4.6.4.3 Market size and forecast, by Age Group

8.4.6.4.4 Market size and forecast, by Distribution Channel

8.4.6.5 Australia

8.4.6.5.1 Market size and forecast, by Type

8.4.6.5.2 Market size and forecast, by Application

8.4.6.5.3 Market size and forecast, by Age Group

8.4.6.5.4 Market size and forecast, by Distribution Channel

8.4.6.6 Rest Of Asia Pacific

8.4.6.6.1 Market size and forecast, by Type

8.4.6.6.2 Market size and forecast, by Application

8.4.6.6.3 Market size and forecast, by Age Group

8.4.6.6.4 Market size and forecast, by Distribution Channel

8.5 LAMEA

8.5.1 Key trends and opportunities

8.5.2 LAMEA Market size and forecast, by Type

8.5.3 LAMEA Market size and forecast, by Application

8.5.4 LAMEA Market size and forecast, by Age Group

8.5.5 LAMEA Market size and forecast, by Distribution Channel

8.5.6 LAMEA Market size and forecast, by country

8.5.6.1 Brazil

8.5.6.1.1 Market size and forecast, by Type

8.5.6.1.2 Market size and forecast, by Application

8.5.6.1.3 Market size and forecast, by Age Group

8.5.6.1.4 Market size and forecast, by Distribution Channel

8.5.6.2 Turkey

8.5.6.2.1 Market size and forecast, by Type

8.5.6.2.2 Market size and forecast, by Application

8.5.6.2.3 Market size and forecast, by Age Group

8.5.6.2.4 Market size and forecast, by Distribution Channel

8.5.6.3 South Africa

8.5.6.3.1 Market size and forecast, by Type

8.5.6.3.2 Market size and forecast, by Application

8.5.6.3.3 Market size and forecast, by Age Group

8.5.6.3.4 Market size and forecast, by Distribution Channel

8.5.6.4 UAE

8.5.6.4.1 Market size and forecast, by Type

8.5.6.4.2 Market size and forecast, by Application

8.5.6.4.3 Market size and forecast, by Age Group

8.5.6.4.4 Market size and forecast, by Distribution Channel

8.5.6.5 Rest of LAMEA

8.5.6.5.1 Market size and forecast, by Type

8.5.6.5.2 Market size and forecast, by Application

8.5.6.5.3 Market size and forecast, by Age Group

8.5.6.5.4 Market size and forecast, by Distribution Channel

9.1. Introduction

9.2. Top winning strategies

9.3. Product Mapping of Top 10 Player

9.4. Competitive Dashboard

9.5. Competitive Heatmap

9.6. Key developments

10.1 Amway Corp

10.1.1 Company overview

10.1.2 Company snapshot

10.1.3 Operating business segments

10.1.4 Product portfolio

10.1.5 Business performance

10.1.6 Key strategic moves and developments

10.2 Church & Dwight Co,Inc

10.2.1 Company overview

10.2.2 Company snapshot

10.2.3 Operating business segments

10.2.4 Product portfolio

10.2.5 Business performance

10.2.6 Key strategic moves and developments

10.3 Colgate-Palmolive Company

10.3.1 Company overview

10.3.2 Company snapshot

10.3.3 Operating business segments

10.3.4 Product portfolio

10.3.5 Business performance

10.3.6 Key strategic moves and developments

10.4 Coswell SPA

10.4.1 Company overview

10.4.2 Company snapshot

10.4.3 Operating business segments

10.4.4 Product portfolio

10.4.5 Business performance

10.4.6 Key strategic moves and developments

10.5 Dabur

10.5.1 Company overview

10.5.2 Company snapshot

10.5.3 Operating business segments

10.5.4 Product portfolio

10.5.5 Business performance

10.5.6 Key strategic moves and developments

10.6 Johnson & Johnson Services,Inc

10.6.1 Company overview

10.6.2 Company snapshot

10.6.3 Operating business segments

10.6.4 Product portfolio

10.6.5 Business performance

10.6.6 Key strategic moves and developments

10.7 Lion Corporation

10.7.1 Company overview

10.7.2 Company snapshot

10.7.3 Operating business segments

10.7.4 Product portfolio

10.7.5 Business performance

10.7.6 Key strategic moves and developments

10.8 Patanjali Ayurved

10.8.1 Company overview

10.8.2 Company snapshot

10.8.3 Operating business segments

10.8.4 Product portfolio

10.8.5 Business performance

10.8.6 Key strategic moves and developments

10.9 Procter & Gamble

10.9.1 Company overview

10.9.2 Company snapshot

10.9.3 Operating business segments

10.9.4 Product portfolio

10.9.5 Business performance

10.9.6 Key strategic moves and developments

10.10 Unilever Plc

10.10.1 Company overview

10.10.2 Company snapshot

10.10.3 Operating business segments

10.10.4 Product portfolio

10.10.5 Business performance

10.10.6 Key strategic moves and development

LIST OF TABLES

TABLE 1. GLOBAL SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 2. SENSITIVE TOOTHPASTE MARKET SIZE, FOR HIGHLY SENSITIVE TOOTHPASTE, BY REGION, 2021-2031 ($MILLION)

TABLE 3. SENSITIVE TOOTHPASTE MARKET FOR HIGHLY SENSITIVE TOOTHPASTE, BY COUNTRY, 2021-2031 ($MILLION)

TABLE 4. SENSITIVE TOOTHPASTE MARKET SIZE, FOR LOW SENSITIVE TOOTHPASTE, BY REGION, 2021-2031 ($MILLION)

TABLE 5. SENSITIVE TOOTHPASTE MARKET FOR LOW SENSITIVE TOOTHPASTE, BY COUNTRY, 2021-2031 ($MILLION)

TABLE 6. GLOBAL SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 7. SENSITIVE TOOTHPASTE MARKET SIZE, FOR WHITENING, BY REGION, 2021-2031 ($MILLION)

TABLE 8. SENSITIVE TOOTHPASTE MARKET FOR WHITENING, BY COUNTRY, 2021-2031 ($MILLION)

TABLE 9. SENSITIVE TOOTHPASTE MARKET SIZE, FOR RAPID RELIEF, BY REGION, 2021-2031 ($MILLION)

TABLE 10. SENSITIVE TOOTHPASTE MARKET FOR RAPID RELIEF, BY COUNTRY, 2021-2031 ($MILLION)

TABLE 11. SENSITIVE TOOTHPASTE MARKET SIZE, FOR HERBAL, BY REGION, 2021-2031 ($MILLION)

TABLE 12. SENSITIVE TOOTHPASTE MARKET FOR HERBAL, BY COUNTRY, 2021-2031 ($MILLION)

TABLE 13. GLOBAL SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 14. SENSITIVE TOOTHPASTE MARKET SIZE, FOR KIDS, BY REGION, 2021-2031 ($MILLION)

TABLE 15. SENSITIVE TOOTHPASTE MARKET FOR KIDS, BY COUNTRY, 2021-2031 ($MILLION)

TABLE 16. SENSITIVE TOOTHPASTE MARKET SIZE, FOR ADULTS, BY REGION, 2021-2031 ($MILLION)

TABLE 17. SENSITIVE TOOTHPASTE MARKET FOR ADULTS, BY COUNTRY, 2021-2031 ($MILLION)

TABLE 18. GLOBAL SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 19. SENSITIVE TOOTHPASTE MARKET SIZE, FOR SUPERMARKET/HYPERMARKETS, BY REGION, 2021-2031 ($MILLION)

TABLE 20. SENSITIVE TOOTHPASTE MARKET FOR SUPERMARKET/HYPERMARKETS, BY COUNTRY, 2021-2031 ($MILLION)

TABLE 21. SENSITIVE TOOTHPASTE MARKET SIZE, FOR INDEPENDENT RETAIL STORES, BY REGION, 2021-2031 ($MILLION)

TABLE 22. SENSITIVE TOOTHPASTE MARKET FOR INDEPENDENT RETAIL STORES, BY COUNTRY, 2021-2031 ($MILLION)

TABLE 23. SENSITIVE TOOTHPASTE MARKET SIZE, FOR PHARMACY, BY REGION, 2021-2031 ($MILLION)

TABLE 24. SENSITIVE TOOTHPASTE MARKET FOR PHARMACY, BY COUNTRY, 2021-2031 ($MILLION)

TABLE 25. SENSITIVE TOOTHPASTE MARKET SIZE, FOR ONLINE SALES CHANNEL, BY REGION, 2021-2031 ($MILLION)

TABLE 26. SENSITIVE TOOTHPASTE MARKET FOR ONLINE SALES CHANNEL, BY COUNTRY, 2021-2031 ($MILLION)

TABLE 27. SENSITIVE TOOTHPASTE MARKET, BY REGION, 2021-2031 ($MILLION)

TABLE 28. NORTH AMERICA SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 29. NORTH AMERICA SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 30. NORTH AMERICA SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 31. NORTH AMERICA SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 32. NORTH AMERICA SENSITIVE TOOTHPASTE MARKET, BY COUNTRY, 2021-2031 ($MILLION)

TABLE 33. U.S. SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 34. U.S. SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 35. U.S. SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 36. U.S. SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 37. CANADA SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 38. CANADA SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 39. CANADA SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 40. CANADA SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 41. MEXICO SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 42. MEXICO SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 43. MEXICO SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 44. MEXICO SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 45. EUROPE SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 46. EUROPE SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 47. EUROPE SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 48. EUROPE SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 49. EUROPE SENSITIVE TOOTHPASTE MARKET, BY COUNTRY, 2021-2031 ($MILLION)

TABLE 50. GERMANY SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 51. GERMANY SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 52. GERMANY SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 53. GERMANY SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 54. UK SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 55. UK SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 56. UK SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 57. UK SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 58. RUSSIA SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 59. RUSSIA SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 60. RUSSIA SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 61. RUSSIA SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 62. FRANCE SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 63. FRANCE SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 64. FRANCE SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 65. FRANCE SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 66. ITALY SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 67. ITALY SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 68. ITALY SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 69. ITALY SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 70. SPAIN SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 71. SPAIN SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 72. SPAIN SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 73. SPAIN SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 74. REST OF EUROPE SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 75. REST OF EUROPE SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 76. REST OF EUROPE SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 77. REST OF EUROPE SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 78. ASIA-PACIFIC SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 79. ASIA-PACIFIC SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 80. ASIA-PACIFIC SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 81. ASIA-PACIFIC SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 82. ASIA-PACIFIC SENSITIVE TOOTHPASTE MARKET, BY COUNTRY, 2021-2031 ($MILLION)

TABLE 83. CHINA SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 84. CHINA SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 85. CHINA SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 86. CHINA SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 87. JAPAN SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 88. JAPAN SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 89. JAPAN SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 90. JAPAN SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 91. INDIA SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 92. INDIA SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 93. INDIA SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 94. INDIA SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 95. SOUTH KOREA SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 96. SOUTH KOREA SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 97. SOUTH KOREA SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 98. SOUTH KOREA SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 99. AUSTRALIA SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 100. AUSTRALIA SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 101. AUSTRALIA SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 102. AUSTRALIA SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 103. REST OF ASIA PACIFIC SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 104. REST OF ASIA PACIFIC SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 105. REST OF ASIA PACIFIC SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 106. REST OF ASIA PACIFIC SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 107. LAMEA SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 108. LAMEA SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 109. LAMEA SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 110. LAMEA SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 111. LAMEA SENSITIVE TOOTHPASTE MARKET, BY COUNTRY, 2021-2031 ($MILLION)

TABLE 112. BRAZIL SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 113. BRAZIL SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 114. BRAZIL SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 115. BRAZIL SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 116. TURKEY SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 117. TURKEY SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 118. TURKEY SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 119. TURKEY SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 120. SOUTH AFRICA SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 121. SOUTH AFRICA SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 122. SOUTH AFRICA SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 123. SOUTH AFRICA SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 124. UAE SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 125. UAE SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 126. UAE SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 127. UAE SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 128. REST OF LAMEA SENSITIVE TOOTHPASTE MARKET, BY TYPE, 2021-2031 ($MILLION)

TABLE 129. REST OF LAMEA SENSITIVE TOOTHPASTE MARKET, BY APPLICATION, 2021-2031 ($MILLION)

TABLE 130. REST OF LAMEA SENSITIVE TOOTHPASTE MARKET, BY AGE GROUP, 2021-2031 ($MILLION)

TABLE 131. REST OF LAMEA SENSITIVE TOOTHPASTE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)

TABLE 132.AMWAY CORP: COMPANY SNAPSHOT

TABLE 133.AMWAY CORP: OPERATING SEGMENTS

TABLE 134.AMWAY CORP: PRODUCT PORTFOLIO

TABLE 135.AMWAY CORP: NET SALES,

TABLE 136.AMWAY CORP: KEY STRATERGIES

TABLE 137.CHURCH & DWIGHT CO,INC: COMPANY SNAPSHOT

TABLE 138.CHURCH & DWIGHT CO,INC: OPERATING SEGMENTS

TABLE 139.CHURCH & DWIGHT CO,INC: PRODUCT PORTFOLIO

TABLE 140.CHURCH & DWIGHT CO,INC: NET SALES,

TABLE 141.CHURCH & DWIGHT CO,INC: KEY STRATERGIES

TABLE 142.COLGATE-PALMOLIVE COMPANY: COMPANY SNAPSHOT

TABLE 143.COLGATE-PALMOLIVE COMPANY: OPERATING SEGMENTS

TABLE 144.COLGATE-PALMOLIVE COMPANY: PRODUCT PORTFOLIO

TABLE 145.COLGATE-PALMOLIVE COMPANY: NET SALES,

TABLE 146.COLGATE-PALMOLIVE COMPANY: KEY STRATERGIES

TABLE 147.COSWELL SPA: COMPANY SNAPSHOT

TABLE 148.COSWELL SPA: OPERATING SEGMENTS

TABLE 149.COSWELL SPA: PRODUCT PORTFOLIO

TABLE 150.COSWELL SPA: NET SALES,

TABLE 151.COSWELL SPA: KEY STRATERGIES

TABLE 152.DABUR: COMPANY SNAPSHOT

TABLE 153.DABUR: OPERATING SEGMENTS

TABLE 154.DABUR: PRODUCT PORTFOLIO

TABLE 155.DABUR: NET SALES,

TABLE 156.DABUR: KEY STRATERGIES

TABLE 157.JOHNSON & JOHNSON SERVICES,INC: COMPANY SNAPSHOT

TABLE 158.JOHNSON & JOHNSON SERVICES,INC: OPERATING SEGMENTS

TABLE 159.JOHNSON & JOHNSON SERVICES,INC: PRODUCT PORTFOLIO

TABLE 160.JOHNSON & JOHNSON SERVICES,INC: NET SALES,

TABLE 161.JOHNSON & JOHNSON SERVICES,INC: KEY STRATERGIES

TABLE 162.LION CORPORATION: COMPANY SNAPSHOT

TABLE 163.LION CORPORATION: OPERATING SEGMENTS

TABLE 164.LION CORPORATION: PRODUCT PORTFOLIO

TABLE 165.LION CORPORATION: NET SALES,

TABLE 166.LION CORPORATION: KEY STRATERGIES

TABLE 167.PATANJALI AYURVED: COMPANY SNAPSHOT

TABLE 168.PATANJALI AYURVED: OPERATING SEGMENTS

TABLE 169.PATANJALI AYURVED: PRODUCT PORTFOLIO

TABLE 170.PATANJALI AYURVED: NET SALES,

TABLE 171.PATANJALI AYURVED: KEY STRATERGIES

TABLE 172.PROCTER & GAMBLE: COMPANY SNAPSHOT

TABLE 173.PROCTER & GAMBLE: OPERATING SEGMENTS

TABLE 174.PROCTER & GAMBLE: PRODUCT PORTFOLIO

TABLE 175.PROCTER & GAMBLE: NET SALES,

TABLE 176.PROCTER & GAMBLE: KEY STRATERGIES

TABLE 177.UNILEVER PLC: COMPANY SNAPSHOT

TABLE 178.UNILEVER PLC: OPERATING SEGMENTS

TABLE 179.UNILEVER PLC: PRODUCT PORTFOLIO

TABLE 180.UNILEVER PLC: NET SALES,

TABLE 181.UNILEVER PLC: KEY STRATERGIES LIST OF FIGURES

FIGURE 1.SENSITIVE TOOTHPASTE MARKET SEGMENTATION

FIGURE 2.SENSITIVE TOOTHPASTE MARKET,2021-2031

FIGURE 3.SENSITIVE TOOTHPASTE MARKET,2021-2031

FIGURE 4. TOP INVESTMENT POCKETS, BY REGION

FIGURE 5.PORTER FIVE-1

FIGURE 6.PORTER FIVE-2

FIGURE 7.PORTER FIVE-3

FIGURE 8.PORTER FIVE-4

FIGURE 9.PORTER FIVE-5

FIGURE 10.TOP PLAYER POSITIONING

FIGURE 11.SENSITIVE TOOTHPASTE MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES

FIGURE 12.VALUE CHAIN ANALYSIS

FIGURE 13.SENSITIVE TOOTHPASTE MARKET,BY TYPE,2021(%)

FIGURE 14.COMPARATIVE SHARE ANALYSIS OF HIGHLY SENSITIVE TOOTHPASTE SENSITIVE TOOTHPASTE MARKET,2021-2031(%)

FIGURE 15.COMPARATIVE SHARE ANALYSIS OF LOW SENSITIVE TOOTHPASTE SENSITIVE TOOTHPASTE MARKET,2021-2031(%)

FIGURE 16.SENSITIVE TOOTHPASTE MARKET,BY APPLICATION,2021(%)

FIGURE 17.COMPARATIVE SHARE ANALYSIS OF WHITENING SENSITIVE TOOTHPASTE MARKET,2021-2031(%)

FIGURE 18.COMPARATIVE SHARE ANALYSIS OF RAPID RELIEF SENSITIVE TOOTHPASTE MARKET,2021-2031(%)

FIGURE 19.COMPARATIVE SHARE ANALYSIS OF HERBAL SENSITIVE TOOTHPASTE MARKET,2021-2031(%)

FIGURE 20.SENSITIVE TOOTHPASTE MARKET,BY AGE GROUP,2021(%)

FIGURE 21.COMPARATIVE SHARE ANALYSIS OF KIDS SENSITIVE TOOTHPASTE MARKET,2021-2031(%)

FIGURE 22.COMPARATIVE SHARE ANALYSIS OF ADULTS SENSITIVE TOOTHPASTE MARKET,2021-2031(%)

FIGURE 23.SENSITIVE TOOTHPASTE MARKET,BY DISTRIBUTION CHANNEL,2021(%)

FIGURE 24.COMPARATIVE SHARE ANALYSIS OF SUPERMARKET/HYPERMARKETS SENSITIVE TOOTHPASTE MARKET,2021-2031(%)

FIGURE 25.COMPARATIVE SHARE ANALYSIS OF INDEPENDENT RETAIL STORES SENSITIVE TOOTHPASTE MARKET,2021-2031(%)

FIGURE 26.COMPARATIVE SHARE ANALYSIS OF PHARMACY SENSITIVE TOOTHPASTE MARKET,2021-2031(%)

FIGURE 27.COMPARATIVE SHARE ANALYSIS OF ONLINE SALES CHANNEL SENSITIVE TOOTHPASTE MARKET,2021-2031(%)

FIGURE 28.SENSITIVE TOOTHPASTE MARKET BY REGION,2021

FIGURE 29.U.S. SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 30.CANADA SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 31.MEXICO SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 32.GERMANY SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 33.UK SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 34.RUSSIA SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 35.FRANCE SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 36.ITALY SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 37.SPAIN SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 38.REST OF EUROPE SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 39.CHINA SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 40.JAPAN SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 41.INDIA SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 42.SOUTH KOREA SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 43.AUSTRALIA SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 44.REST OF ASIA PACIFIC SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 45.BRAZIL SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 46.TURKEY SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 47.SOUTH AFRICA SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 48.UAE SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 49.REST OF LAMEA SENSITIVE TOOTHPASTE MARKET,2021-2031($MILLION)

FIGURE 50. TOP WINNING STRATEGIES, BY YEAR

FIGURE 51. TOP WINNING STRATEGIES, BY DEVELOPMENT

FIGURE 52. TOP WINNING STRATEGIES, BY COMPANY

FIGURE 53.PRODUCT MAPPING OF TOP 10 PLAYERS

FIGURE 54.COMPETITIVE DASHBOARD

FIGURE 55.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS

FIGURE 56.AMWAY CORP.: NET SALES ,($MILLION)

FIGURE 57.CHURCH & DWIGHT CO,INC.: NET SALES ,($MILLION)

FIGURE 58.COLGATE-PALMOLIVE COMPANY.: NET SALES ,($MILLION)

FIGURE 59.COSWELL SPA.: NET SALES ,($MILLION)

FIGURE 60.DABUR.: NET SALES ,($MILLION)

FIGURE 61.JOHNSON & JOHNSON SERVICES,INC.: NET SALES ,($MILLION)

FIGURE 62.LION CORPORATION.: NET SALES ,($MILLION)

FIGURE 63.PATANJALI AYURVED.: NET SALES ,($MILLION)

FIGURE 64.PROCTER & GAMBLE.: NET SALES ,($MILLION)

FIGURE 65.UNILEVER PLC.: NET SALES ,($MILLION