Anti-counterfeit Pharmaceuticals and Cosmetics Packaging Market Size, Share, Competitive Landscape and Trend Analysis Report by Technology, by Application : Global Opportunity Analysis and Industry Forecast, 2020-2030

Anti-counterfeit Pharmaceuticals And Cosmetics Packaging Market Size

The Global Anti-Counterfeit Pharmaceuticals and Cosmetics Packaging Market was valued at USD 81.1 Billion in 2020, and is projected to reach USD 182.3 Billion by 2030, growing at a CAGR of 8.4% from 2021 to 2030.

Anti-counterfeit packaging is the process of securing and authenticating products in order to minimize counterfeiting or infringement malpractices.Anti-counterfeit measures are taken by pharmaceuticals and cosmetics & personal care companies to minimize the losses incurred due to counterfeiting and to maintain their brand equity.

Medical and cosmetic products are said to be counterfeited if there are no proper representations such as their identity or their source.Growth in free international trade for import/export of pharmaceutical and cosmetic products coupled with minimal drug regulation has lead to counterfeiting of pharmaceutical and cosmetic products. Thus, in order to minimize the counterfeiting of these packed products, several anti-counterfeit technologies such as overt, covert, and track &trace technologies are used. This factor drives the demand in the global market. In addition, U.S. and other European countries use RFID and 2D barcode in order to prohibit and minimize pharmaceutical and cosmetic packaging counterfeiting, which is another considerable factor that drives the demand of the global market. Moreover, less developed countries are vulnerable to counterfeiting of packed pharmaceutical and cosmetic products. Counterfeited pharmaceutical products and medicines increase the health associated risks that in turn raises morbidity and mortality. This factor is another considerable factor anticipated to drive the demand in the global anti-counterfeit pharmaceuticals and cosmetics packaging market.

However, high cost is required for implementing product identification setups (ground infrastructure). This high cost setup is not always feasible for low cost products. Such factors are not dominant in developed countries such as U.S. and Europe due to favorable government support for ground infrastructure. However, in developing countries such as India, government fails to provide ground infrastructure, such as satellite for real time tracking solutions for companies.

On the contrary, different class of pharmaceuticals and cosmetic products are being counterfeited due to poor regulations, large number of intermediaries involved during supply & packaging, and lack of awareness. In addition, rise in health care cost, globalization trend, and surge in number of deregulations associated with pharmaceutical packed products are anticipated to boost the number of medicine and cosmetic productscounterfeiting. Thus, several new anti-counterfeiting technologies are being used in order to protect and secure pharmaceutical and cosmetic supply chain, which is anticipated to offer new growth opportunities in the global market.

The anti-counterfeit pharmaceuticals and cosmetics packaging market analysis is done on the basis of authentication technology, application, and region. Depending on technology, the market is divided into authentication packaging technology and track and trace packaging technology. The applications covered in the report include pharmaceuticals and cosmetics & personal care. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The major companies profiled in this report include Impinj Inc., AlpVision, Authentix, Zebra Technologies Corp., U-NICA Solutions AG, Alien Technology Corp., Hague, Prooftag, OpSec., NanoMatriX International Limited.

Anti-counterfeit Pharmaceuticals And Cosmetics Packaging Market Share

The Asia-Pacificanti-counterfeit pharmaceuticals and cosmetics packaging marketsize is projected to grow at the highest CAGR of 10.2% during the forecast period and accounted for 20% of anti-counterfeit pharmaceuticals and cosmetics packaging market share in 2020. Anti-counterfeit pharmaceuticals and cosmetics packaging market in Asian countries exhibits a faster adoption rate. Emergence of authentication and track &trace technologies encourages pharmaceutical companies to adopt these technologies. For example, Japan‐™s Shiseido began authenticating their cosmetic product line for online sales in Asia. The company uses special packaging to differentiate genuine and fake products among their line of retailers and consumers.

In 2020, the authentication packaging technology was the largest revenue generator, and is anticipated to grow at a CAGR of 7.8% during the forecast period. Inks & dyes, holograms, watermarks, and taggants are types of authentication packaging technology available in the market. Watermark is an image encoded on packaging surface that carries authentication information in characters or images. This information is revealed under special lighting conditions. Strategic alliance between SussexIM and InkWorks Printers LLC has introduced the novel product packaging option for the cosmetic and personal care industry. This novel type of product security technology has enabled brand engagement for today‐™s virtual customers.

In 2020, the pharmaceuticals application was the largest revenue generator, and is anticipated to grow at a CAGR of 8.5% during the forecast period. Pharmaceutical packaging market faces problems as the growth of free drug trading promotes counterfeiting. The pharmaceutical packaging uses variety of technologies such as overt, covert, and track & trace technologies (Bar Code and RFID). Developing countries use track and trace technologies in various food and pharmaceutical companies. Developed countries such as the U.S. have adopted RFID technology for tracking, and European countries have adopted 2D barcode technology for anti-counterfeiting packaging.