Mobile Application Market Global Opportunity Analysis and Industry Forecast 2016 2023

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Mobile Application Market by Marketplace (Apple iOS Store, Google Play Store, and Other Marketplaces) and App Category (Gaming, Entertainment & Music, Health & Fitness, Travel & Hospitality, Retail & e-Commerce, Education & Learning and Others): Global Opportunity and Analysis Industry Forecast, 2019-2026

Code: ALLI-Auto-3C188

Report

November 2019

Pages:140

Allied Market Research

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DESCRIPTION

TABLE OF CONTENT

TABLES & FIGURES

FEATURED COMPANIES

IBM Corporation

Blackberry

Microsoft Corporation

Mobile Application Market

The mobile application market size was valued at USD 106.27 Billion in 2018 and projected to reach USD 407.31 Billion by 2026, growing at a CAGR of 18.4% from 2019 to 2026.

The mobile apps gain importance at a global level due to their ease of use and user-friendly interface. As these apps provide the specific information required by the user, these apps become the basic need of anyone using the personal portable devices such as smartphones, tablets, or laptops.

The global mobile application market is segmented on the basis of marketplace, app category, and geography. Based on the marketplace, it is classified into Google play store, Apple app store, and others (Blackberry OS app store and Windows app store). By app categories, it is divided into gaming, music & entertainment, health & fitness, travel & hospitality, e-Commerce & retail, education & learning, and others (news and media, magazines, whether forecast, food and beverages, and utilities). The regional market is further analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Continuous increase in the mobile users and the growth of a unique subscriber base in the telecom industry drives the market growth for the global mobile application market during the forecast period. The attacks and threats to cyber security are expected to constrain the market as the wide spread internet connectivity sometimes exposes the user information while installing the apps as well as using them, creating a potential threat to the personal and confidential information.

The U.S. and China are the leading countries in the mobile app industry. At present North America leads the mobile app market. In the coming years, China is expected to surpass the U.S. market for mobile app; thus boosting the market in Asia-Pacific.

Key players profiled in the mobile app market are IBM Corporation, Google, Inc. Apple, Inc., Microsoft Corporation, BlackBerry Ltd., Fueled, LeewayHertz, Adept Business Solutions, Burgan National Information Systems Co., and Verbat Technologies. The report discusses the key strategies adopted by these companies with the mobile application market trends, upcoming opportunities, and restraints in the market growth, and detailed information about their impacts.

By Marketplace

Google Play Store
Apple App. Store
Others

By App, Category

Gaming
Entertainment & Music
Health & Fitness
Travel & Hospitality
Retail & ECommerce
Education & Learning
Others

By Region

North America
U.S.
Mexico
Canada
Europe
UK
Germany
France
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa

CHAPTER 1 INTRODUCTION

1.1. report description

1.2. key benefits

1.3. key market segments

1.4. research methodology

1.4.1. Secondary research

1.4.2. Primary research

1.4.3. Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

CHAPTER 3 MARKET OVERVIEW

3.1. Market definition and scope

3.2. Key findings

3.2.1. Top investment pockets

3.2.2. Top winning strategies

3.3. Porters five force analysis

3.3.1. Bargaining power of buyers

3.3.2. Bargaining power of suppliers

3.3.3. Degree of competition

3.3.4. Threat of new entrants

3.3.5. Threat of substitutes

3.4. Market Player Positioning

3.5. Market Dynamics

3.5.1.1. Increasing data usage and internet penetration

3.5.1.2. Increased smartphone users

3.5.1.3. Rising standards of living in developing countries

3.5.2. Restraints

3.5.2.1. Lack of high speed connectivity in developing and underdeveloped regions

3.5.2.2. Uncertainty of enterprises in developing their own applications

3.5.3. Opportunities

3.5.3.1. Growing investment on digitalization

CHAPTER 4 MOBILE APPLICATION MARKET, BY MARKETPLACE

4.1. Overview

4.2. Apple App Store

4.2.1. Key market trends, growth factors, and opportunities

4.2.2. Market size and forecast

4.3. Google Play Store

4.3.1. Key market trends, growth factors, and opportunities

4.3.2. Market size and forecast

4.4. Other Marketplaces

4.4.1. Key market trends, growth factors, and opportunities

4.4.2. Market size and forecast

CHAPTER 5 MOBILE APPLICATION MARKET, BY APP CATEGORY

5.1. Overview

5.2. Gaming

5.2.1. Key market trends, growth factors, and opportunities

5.2.2. Market size and forecast

5.3. Music & Entertainment

5.3.1. Key market trends, growth factors, and opportunities

5.3.2. Market size and forecast

5.4. Health & fitness

5.4.1. Key market trends, growth factors, and opportunities

5.4.2. Market size and forecast

5.5. Travel & Hospitality

5.5.1. Key market trends, growth factors, and opportunities

5.5.2. Market size and forecast

5.6. e-Commerce & Retail

5.6.1. Key market trends, growth factors, and opportunities

5.6.2. Market size and forecast

5.7. Education & learning

5.7.1. Key market trends, growth factors, and opportunities

5.7.2. Market size and forecast

5.8. Others

5.8.1. Key market trends, growth factors, and opportunities

5.8.2. Market size and forecast

CHAPTER 6 MOBILE APPLICATION MARKET, BY GEOGRAPHY

6.1. OVERVIEW

6.2. North America

6.2.1. Key market trends, growth factors, and opportunities

6.2.2. Market size and forecast, by country

6.2.3. Market size and forecast, by marketplace

6.2.4. Market size and forecast, by app category

6.2.4.1. U.S.

6.2.4.1. Canada

6.2.4.2. Mexico

6.3. Europe

6.3.1. Key market trends, growth factors, and opportunities

6.3.2. Market size and forecast, by country

6.3.3. Market size and forecast, by marketplace

6.3.4. Market size and forecast, by app category

6.3.4.1. UK

6.3.4.2. Germany

6.3.4.3. France

6.3.4.4. Italy

6.3.4.5. Rest of Europe

6.4. Asia-Pacific

6.4.1. Key market trends, growth factors, and opportunities

6.4.2. Market size and forecast, by country

6.4.3. Market size and forecast, by marketplace

6.4.4. Market size and forecast, by app category

6.4.4.1. China

6.4.4.2. Japan

6.4.4.3. South Korea

6.4.4.4. India

6.4.4.5. Rest of Asia-Pacific

6.5. LAMEA

6.5.1. Key market trends, growth factors & opportunities

6.5.2. Market size and forecast, by region

6.5.3. Market size and forecast, by marketplace

6.5.4. Market size and forecast, by app category

6.5.4.1. Latin America

6.5.4.1. Middle East

6.5.4.2. Afric

FEATURED COMPANIES

IBM Corporation

Blackberry

Microsoft Corporation

Tables & Figures:

TABLE 1. MOBILE APPLICATION MARKET, BY GEOGRAPHY, 2016-2023 ($MILLION)

TABLE 2. MOBILE APPLICATION MARKET, BY MARKETPLACE, 2016-2023 ($MILLION)

TABLE 3. GLOBAL MOBILE APPLICATION MARKET FOR APPLE APP STORE, BY REGION, 2016-2023 ($$$MILLION)

TABLE 4. GLOBAL MOBILE APPLICATION MARKET FOR GOOGLE PLAY STORE, BY REGION, 2016-2023 ($$$MILLION)

TABLE 5. GLOBAL MOBILE APPLICATION MARKET FOR OTHER MARKETPLACE, BY REGION, 2016-2023 ($$$MILLION)

TABLE 6. GLOBAL MOBILE APPLICATION MARKET, BY APP CATEGORY, 2016-2023($$$MILLION)

TABLE 7. GLOBAL MOBILE APPLICATION MARKET FOR GAMING BY REGION, 2016-2023($$$MILLION)

TABLE 8. GLOBAL MOBILE APPLICATION MARKET FOR MUSIC & ENTERTAINMENT BY REGION, 2016-2023($$$MILLION)

TABLE 9. GLOBAL MOBILE APPLICATION MARKET FOR TRAVEL & HOSPITALITY BY REGION, 2016-2023($$$MILLION)

TABLE 10. GLOBAL MOBILE APPLICATION MARKET FOR TRAVEL & HOSPITALITY BY REGION, 2016-2023($$$MILLION)

TABLE 11. GLOBAL MOBILE APPLICATION MARKET FOR E-COMMERCE & RETAIL BY REGION, 2016-2023($$$MILLION)

TABLE 12. GLOBAL MOBILE APPLICATION MARKET FOR EDUCATION & LEARNING BY REGION, 2016-2023($$$MILLION)

TABLE 13. GLOBAL MOBILE APPLICATION MARKET FOR OTHERS BY REGION, 2016-2023($$$MILLION)

TABLE 14. MOBILE APPLICATION MARKET BY REGION, 2016-2023 ($MILLION)

TABLE 15. NORTH AMERICA MOBILE APPLICATION MARKET BY COUNTRY, 2016-2023 ($MILLION)

TABLE 16. NORTH AMERICA MOBILE APPLICATION MARKET BY MARKETPLACE, 2016-2023 ($MILLION)

TABLE 17. NORTH AMERICA MOBILE APPLICATION MARKET BY APP CATEGORY, 2016-2023 ($MILLION)

TABLE 18. EUROPE MOBILE APPLICATION MARKET BY COUNTRY, 2016-2023 ($MILLION)

TABLE 19. EUROPE MOBILE APPLICATION MARKET BY MARKETPLACE, 2016-2023 ($MILLION)

TABLE 20. EUROPE MOBILE APPLICATION MARKET BY APP CATEGORY, 2016-2023 ($MILLION)

TABLE 21. APAC MOBILE APPLICATION MARKET BY COUNTRY, 2016-2023 ($MILLION)

TABLE 22. APAC MOBILE APPLICATION MARKET BY MARKETPLACE, 2016-2023 ($MILLION)

TABLE 23. APAC MOBILE APPLICATION MARKET BY APP CATEGORY, 2016-2023 ($MILLION)

TABLE 24. LAMEA MOBILE APPLICATION MARKET BY REGION, 2016-2023 ($MILLION)

TABLE 25. LAMEA MOBILE APPLICATION MARKET BY MARKETPLACE, 2016-2023 ($MILLION)

TABLE 26. LAMEA MOBILE APPLICATION MARKET BY APP CATEGORY, 2016-2023 ($MILLION) FIGURE 1. MOBILE APPLICATION MARKET: MARKET SNAPSHOT

FIGURE 2. GLOBAL MOBILE APPLICATION: MARKET SEGMENTATION

FIGURE 3. TOP INVESTMENT POCKETS 2016

FIGURE 4. MODERATE BARGAINING POWER OF BUYERS

FIGURE 5. MODERATE BARGAINING POWER OF SUPPLIERS

FIGURE 6. HIGH DEGREE OF COMPETITION

FIGURE 7. HIGH THREAT OF NEW ENTRANTS

FIGURE 8. LOW THREAT OF SUBSTITUTES

FIGURE 9. DRIVERS, RESTRAINTS, AND OPPORTUNITIES

FIGURE 10. GLOBAL MOBILE APPLICATION MARKET, BY MARKETPLACE

FIGURE 11. GLOBAL MOBILE APPLICATION MARKET, BY MARKETPLACE, 2016-2023

FIGURE 12. MOBILE APPLICATION MARKET, BY APP CATEGORY 2016-2023

FIGURE 13. MOBILE APPLICATION MARKET OVERVIEW, BY APP CATEGORY 2016-2023

FIGURE 14. GLOBAL MOBILE APPLICATION MARKET SHARE, BY REGION (2016)

FIGURE 15. OVERVIEW: NORTH AMERICA MOBILE APPLICATION MARKET

FIGURE 16. U.S. MOBILE APPLICATION MARKET, 2016-2023 ($$$MILLION)

FIGURE 17. CANADA MOBILE APPLICATION MARKET, 2016-2023 ($$$MILLION)

FIGURE 18. MEXICO MOBILE APPLICATION MARKET, 2016-2023

FIGURE 19. OVERVIEW: EUROPE MOBILE APPLICATION MARKET

FIGURE 20. UK MOBILE APPLICATION MARKET, 2016-2023 ($$$MILLION)

FIGURE 21. GERMANY MOBILE APPLICATION MARKET, 2016-2023 ($$$MILLION)

FIGURE 22. FRANCE MOBILE APPLICATION MARKET, 2016-2023

FIGURE 23. ITALY MOBILE APPLICATION MARKET, 2016-2023

FIGURE 24. REST OF EUROPE MOBILE APPLICATION MARKET, 2016-2023

FIGURE 25. OVERVIEW: ASIA-PACIFIC MOBILE APPLICATION MARKET

FIGURE 26. CHINA MOBILE APPLICATION MARKET, 2016-2023 ($$$MILLION)

FIGURE 27. JAPAN MOBILE APPLICATION MARKET, 2016-2023

FIGURE 28. SOUTH KOREA MOBILE APPLICATION MARKET, 2016-2023

FIGURE 29. INDIA MOBILE APPLICATION MARKET, 2016-2023

FIGURE 30. REST OF ASIA PACIFIC MOBILE APPLICATION MARKET, 2016-2023

FIGURE 31. LATIN MOBILE APPLICATION MARKET, 2016-2023

FIGURE 32. MIDDLE EAST MOBILE APPLICATION MARKET, 2016-2023

FIGURE 33. AFRICA MOBILE APPLICATION MARKET, 2016-202

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Published Date: November 2019

Report Code: ALLI-Auto-3C188

FEATURED COMPANIES

Mobile Application Market

By Marketplace

By App, Category

By Region

FEATURED COMPANIES

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