The world home decor market is expected to grow at a CAGR of 4.2% during the forecast period 2015 - 2020. Floor covering segment occupied the largest market share in 2014, followed by furniture.
Furniture, textiles and floor covering products are important components of home decor. Expansion and further developments in real estate industry, have supplemented the growth of world home decor market. Globalization facilitates easier and wider availability of home decor products and designs for consumers. Moreover, growing consumers preference towards adoption and usage of eco-friendly products, known for their minimal impact on the environment, has also boosted the growth of the market.
Nowadays, consumers prefer online retail platforms for buying furniture, owing to the all-time availability of a wide array of home decor products at discounted/affordable price. Increasing cost of raw materials, such as leather and superior quality wood, is limiting the market growth. Improving lifestyle and increasing disposable income of individuals would offer several growth opportunities to the players operating in the market.
The world home decor market is segmented on the basis of products and geography. The product segment is further segmented into furniture, textiles and floor coverings. The furniture segment is sub-segmented into kitchen, living & bedroom, bathroom, outdoor and lighting. The textiles segment is further categorized into rugs textiles, bath textiles, bed textiles, kitchen & dining textiles and living room textiles. The floor coverings segment includes tiles, wood & laminate, vinyl & rubber, carpets & rugs and others. Based on geography, the market is segmented into North America, Europe, Asia Pacific and LAMEA regions.
In 2014, world home decor market was dominated by Asia-Pacific region and the region is expected to register the fastest CAGR during the forecast period.
The key players operating in the market, include Inter IKEA Group, Forbo International SA, Armstrong World Industries, Inc., Mannington Mills, Inc., Mohawk Industries Inc., Shaw Industries Group, Inc., Herman Miller, Inc., Ashley Furniture Industries Ltd., Kimball International and Duresta Upholstery Ltd. These players are concentrating on development of eco-friendly home decor products.
Key Benefits
The world home decor market is segmented on the basis of products and geography.
By Product
Furniture
Textiles
Floor coverings
By Geography
Key Players
CHAPTER 1 INTRODUCTION
1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1 CXO perspective
CHAPTER 3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Key Findings
3.2.1 Top impacting factors
3.2.2 Top investment Pockets
3.2.3 Top winning strategies
3.3 Porter’s Five force Analysis
3.3.1 Presence of several domestic players lead to high rivalry
3.3.2 Multiplicity of options leads to high bargaining power of the buyer
3.3.3 Presence of several suppliers with low product differentiation lowers bargaining power of suppliers
3.3.4 Low feasibility of alternatives leads to low threats of substitute
3.3.5 Low brand loyalty and low product differentiation creates high threats of new entrants
3.4 Value chain analysis
3.5 Market dynamics
3.5.1 Drivers
3.5.1.1 Growing consumer interest towards home décor
3.5.1.2 Growth and developments in real estate industry
3.5.1.3 Increaing urbanization worldwide
3.5.2 Restraints
3.5.2.1 Increasing cost of raw materials
3.5.3 Opportunities
3.5.3.1 Increasing disposable income
3.5.3.2 Improving life style
CHAPTER 4 WORLD HOME DECOR MARKET BY PRODUCT TYPE, 2014-2020, $MILLION
4.1 Furniture
4.1.1 Key market trends
4.1.2 Key growth factors and opportunities
4.1.3 Competitive scenario
4.1.4 Market size and forecast
4.1.5 Kitchen
4.1.5.1 Key market trends
4.1.5.2 Key growth factors and opportunities
4.1.5.3 Competitive scenario
4.1.5.4 Market size and forecast
4.1.6 Living and bedroom
4.1.6.1 Key market trends
4.1.6.2 Key growth factors and opportunities
4.1.6.3 Competitive scenario
4.1.6.4 Market size and forecast
4.1.7 Bathroom
4.1.7.1 Key market trends
4.1.7.2 Key growth factors and opportunities
4.1.7.3 Competitive scenario
4.1.7.4 Market size and forecast
4.1.8 Outdoor
4.1.8.1 Key market trends
4.1.8.2 Key growth factors and opportunities
4.1.8.3 Competitive scenario
4.1.8.4 Market size and forecast
4.1.9 Lighting
4.1.9.1 Key market trends
4.1.9.2 Key growth factors and opportunities
4.1.9.3 Competitive scenario
4.1.9.4 Market size and forecast
4.2 Home Textile
4.2.1 Key market trends
4.2.2 Key growth factors and opportunities
4.2.3 Competitive scenario
4.2.4 Market size and forecast
4.2.5 Rug
4.2.5.1 Key market trends
4.2.5.2 Key growth factors and opportunities
4.2.5.3 Competitive scenario
4.2.5.4 Market size and forecast
4.2.6 Bath Textiles
4.2.6.1 Key market trends
4.2.6.2 Key growth factors and opportunities
4.2.6.3 Competitive scenario
4.2.6.4 Market size and forecast
4.2.7 Bed Textiles
4.2.7.1 Key market trends
4.2.7.2 Key growth factors and opportunities
4.2.7.3 Competitive scenario
4.2.7.4 Market size and forecast
4.2.8 Kitchen & dining textiles
4.2.8.1 Key market trends
4.2.8.2 Key growth factors and opportunities
4.2.8.3 Competitive scenario
4.2.8.4 Market size and forecast
4.2.9 Living room textiles
4.2.9.1 Key market trends
4.2.9.2 Key growth factors and opportunities
4.2.9.3 Competitive scenario
4.2.9.4 Market size and forecast
4.3 Floor covering
4.3.1 Key market trends
4.3.2 Key growth factors and opportunities
4.3.3 Competitive scenario
4.3.4 Market size and forecast
4.3.5 Tiles
4.3.5.1 Key market trends
4.3.5.2 Key growth factors and opportunities
4.3.5.3 Competitive scenario
4.3.5.4 Market size and forecast
4.3.6 Wood & laminate
4.3.6.1 Key market trends
4.3.6.2 Key growth factors and opportunities
4.3.6.3 Competitive scenario
4.3.6.4 Market size and forecast
4.3.7 Vinyl & rubber
4.3.7.1 Key market trends
4.3.7.2 Key growth factors and opportunities
4.3.7.3 Competitive scenario
4.3.7.4 Market size and forecast
4.3.8 Carpets & rugs
4.3.8.1 Key market trends
4.3.8.2 Key growth factors and opportunities
4.3.8.3 Competitive scenario
4.3.8.4 Market size and forecast
4.3.9 Others
4.3.9.1 Key market trends
4.3.9.2 Key growth factors and opportunities
4.3.9.3 Competitive scenario
4.3.9.4 Market size and forecast
CHAPTER 5 WORLD HOME DECOR MARKET BY GEOGRAPHY, 2014-2020, $MILLION
5.1 North America
5.1.1 Key market trends
5.1.2 Key growth factors and opportunities
5.1.3 Competitive scenario
5.1.4 Market size and forecast
5.2 Europe
5.2.1 Key market trends
5.2.2 Key growth factors and opportunities
5.2.3 Competitive scenario
5.2.4 Market size and forecast
5.3 Asia-Pacific
5.3.1 Key market trends
5.3.2 Key growth factors and opportunities
5.3.3 Competitive scenario
5.3.4 Market size and forecast
5.4 LAMEA
5.4.1 Key market trends
5.4.2 Key growth factors and opportunities
5.4.3 Competitive scenario
5.4.4 Market size and forecast
CHAPTER 6 COMPANY PROFILES
6.1 Inter IKEA Group
6.1.1 Company overview
6.1.1 Business performance
6.1.2 SWOT analysis of Inter IKEA Group
6.2 Forbo International SA
6.2.1 Company overview
6.2.2 Business performance
6.2.3 SWOT analysis of Forbo International SA
6.3 Armstrong World Industries Inc.
6.3.1 Company overview
6.3.2 Business performance
6.3.3 SWOT analysis of Armstrong World Industries, Inc.
6.4 Mannington Mills, Inc.
6.4.1 Company overview
6.4.2 Strategic moves and developments
6.4.3 SWOT analysis of Mannington Mills Inc.
6.5 Mohawk Industries Inc.
6.5.1 Company overview
6.5.1 Business performance
6.5.2 Strategic moves and developments
6.5.1 SWOT analysis of Mohawk Industries, Inc.
6.6 Shaw Industries Group, Inc.
6.6.1 Company overview
6.6.2 SWOT analysis of Shaw Industries
6.7 Herman Miller Inc.
6.7.1 Company overview
6.7.2 Business Performance
6.7.3 Strategic moves and developments
6.7.4 SWOT analysis of Herman Miller Inc.
6.8 Ashley Furniture Industries Ltd.
6.8.1 Company overview
6.8.2 SWOT analysis of Ashley Furniture Industries, Inc.
6.9 Kimball International
6.9.1 Company overview
6.9.2 Business performance
6.9.3 SWOT analysis of Kimball International
6.10 Duresta Upholstery Ltd.
6.10.1 Company overview
6.10.2 SWOT analysis of Duresta Upholstery Ltd
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