Kids Toys Market By End User (Unisex Toys , Toys for Boys , Toys for Girls ), By Product Type (Building Toys, Figurine Toys, Sports and Outdoor Toys, Others), By Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Departmental Stores, Online Channels, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031

Kids Toys Market

Asia-Pacific was the highest revenue contributor, accounting for $22,753.7 million in 2021, and is estimated to reach $35,612.3 million by 2031, with a CAGR of 4.4%.

Toys are playthings that are used to encourage learning and development in young children and newborns. Additionally, they raise IQ, improve motor development, enhance focus and creativity, and foster interpersonal and communication skills. Wood, metal, textiles, polyethylene, polypropylene, ethylene-vinyl acetate (EVA), polymers derived from styrene, and technical plastics like polyamide, polycarbonate, or polymethyl methacrylate are typically used in their production. Leading companies are already releasing novel toys made with biodegradable materials including plasticized polyvinyl chloride (PVC). High-tech electronic toys are also available through online distribution channels.

The market is growing as a result of a number of causes, including parents' growing interest in eco-friendly toys, the comeback of traditional toys & video games, awareness of the cognitive advantages of building toys, and the explosive growth of mobile gaming. The rising popularity of conventional recreational activities among younger generations is also anticipated to fuel the market. Over the course of the projected period, the market growth is likely to be driven by Millennials' increased preference for traditional games at social events.

The sector has been severely hindered by widespread internet use and highly addictive online games on smartphones and tablets. Smartphones, video games, and other devices that are readily available and highly addictive provide a big challenge to the market in the years to come.

The pandemic epidemic has had a favorable effect on the market for sustainable children's toys worldwide. Everyone is confined to their houses during a lockdown, including children. To keep their children entertained, parents therefore brought toys and games. Additionally, a lack of raw materials may present difficulties for industry participants. Locally sourced resources put players in a much better position.

Biodegradable natural materials such as linen, renewable wood, cotton, bamboo, and water based inks are majorly used in the manufacturing of the sustainable toys. It has been manufactured in a nonpolluting way. A way without releasing carbon, greenhouse gases, or chemical toxins. Sustainable toys has been gaining considerable popularity among parents and is expected to sustain its popularity during the forecast period. This is majorly attributed to rising in awareness regarding health effects of toxic chemicals and material used in the toys. Furthermore, the growth is attributed to advancements in the sustainable space, along with material processing technology and functionality. Increasing interest of the parent in biodegradable toys is one of the factor promoting manufactures to innovate their product offerings. The use of digital devices instead of toys and boards games is expected to hamper the kids toys market growth.

The kids toys market is segmented on the basis of product type, end-user, distribution channel, and region. On the basis of product type the market is categorized into building toys, figurine toys, sports & outdoor toys and others. On the basis of end users, the market is bifurcated into unisex toys, toys for boys, and toys for girls. On the basis of distribution channel, the market is categorized into hypermarkets/supermarkets, specialty stores, departmental stores, online channels, and others. On the basis of region, the market is classified into North America (the U.S., Canada, and Mexico) Europe (the UK, Germany, France, Italy, Sweden, Spain, Russia, the Netherlands, and the Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Thailand, Australia, New Zealand, and Rest of Asia-Pacific, and LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, Egypt, and Rest of LAMEA).

The players operating in the global market have adopted various developmental strategies including but not limited to product launches, geographical expansion, and acquisitions to increase their market share, gain profitability, and remain competitive in the market. The key players included in the market analysis are - The key players included in the market analysis are - Atlas Games, Clementoni S.P.A., Famosa Toys, Goliath Games, Guangdong Hayidai Toys Co., Ltd., Hasbro, Inc., Mattel, Inc., Ravensburger AG, Reliance Industries Limited, Schuco Model., Simba Dickie Group., Thames & Kosmos, The LEGO Group, Tomy Company, Ltd and Vtech Holdings.

Key Market Findings

Based on product type, the figurine toys segment dominated the global market in the year 2021 and is likely to remain dominant during the forecast period

Based on the end user, the toys for boys segment dominated the global market in the year 2021 and is likely to remain dominant during the forecast period.

Based on the distribution channel, the specialty stores segment dominated the global market in the year 2021 and is likely to remain dominant during the forecast period

Based on region, the Asia-Pacific region dominated the global market in the year 2021 and is likely to remain dominant during the forecast period

Overview

The global kids toys market size was valued at $65.8 billion in 2021, and is projected to reach $89.5 billion by 2031, growing at a CAGR of 3% from 2022 to 2031.

Kids toys market includes toys for the age group of 0-10 years. Exploratory and outdoor toys are introduced in this age group; however, plush toys and dolls also constitute a significant share in this age group. In addition, construction sets, board games, and action figures are also widely played by this age group. As a result, educational toys focusing on STEM are now being introduced globally. Furthermore, increase in STEM jobs globally has resulted in parents creating interest in their children in STEM educational toys. These toys teach kids to focus on the 4 subjects, Science, Technology, Engineering, and Math. A plethora of different STEM toys focusing on multifaceted disciplines, including but not limited to coding, engineering, chemistry, and mechanical toys are now being introduced to target this age group segment.

Increase in number of games in bars and cafes globally boosts the demand for toys and games along with attracting a large number of consumers toward such cafes. These games in bars and cafes witness high traction and gained popularity across the world in the course of recent years. The rapid expansion of games in cafes encourages children as well as adults to learn new games along with connecting each other for meaningful social interactions. Huge variety of toys and games are now being manufactured to target kids and help to attract a new generation of consumers in these cafes, bars, and other social interaction sites across the globe. Such business models are highly prevalent in Western European countries, including but not limited to the UK and France and in the North American region. For instance, in the U.S., over 5,000 board game cafes were inaugurated in 2016. Furthermore, 60 gaming cafes were opened in Beijing alone, in addition to over 700 gaming cafes in China. The increase in number of these cafes that cater to both kids and adults helps to generate high revenues for the players operating in the global kids toys market.

The use of digital devices instead of toys and board games is expected to restrain the growth of the toys industry, particularly in the U.S. and EU. The advent of smartphones, computers, video game systems, and tablets has penetrated every household. Rapid market expansion and the proliferation of digital infrastructure in developed as well as developing regions have given access to internet to adults as well as to kids. The number of internet subscribers in India reached 639 million by the end of December 2020 from 560 million in September 2018.  High internet penetration and highly addicting online games on smartphones and tablets have enormously hampered the kids toys market. Easy availability of high addicting gadgets, such as smartphones, video games, and computers, is anticipated to pose a significant challenge for the kids toys market during the forecast period.

The market in the Asia-Pacific region offers lucrative growth opportunities for market players. Large consumer base along with rise in disposable income of consumers provides lucrative opportunities for the market players. This region offers potential opportunities for market players to launch premium and interactive toys. Therefore, manufacturers now focus on expanding their business in this region to increase their customer base and improve their geographical outreach.

Moreover, countries in Latin America, such as Brazil, would unfold attractive opportunities during the forecast period due to favorable government policies, large-scale privatization, and combating unfair competition & the seizure of counterfeit toys.

The kids toys market is segmented on the basis of product type, end-user, distribution channel, and region. On the basis of product type the market is categorized into building toys, figurine toys, sports & outdoor toys and others. On the basis of end users, the market is bifurcated into unisex toys, toys for boys, and toys for girls. On the basis of distribution channel, the market is categorized into hypermarkets/supermarkets, specialty stores, departmental stores, online channels, and others. On the basis of region, the market is classified into North America (the U.S., Canada, and Mexico) Europe (the UK, Germany, France, Italy, Sweden, Spain, Russia, the Netherlands, and the Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Thailand, Australia, New Zealand, and Rest of Asia-Pacific, and LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, Egypt, and Rest of LAMEA).

The players operating in the global market have adopted various developmental strategies including but not limited to product launches, geographical expansion, and acquisitions to increase their market share, gain profitability, and remain competitive in the market. The key players included in the market analysis are - The key players included in the market analysis are - Atlas Games, Clementoni S.P.A., Famosa Toys, Goliath Games, Guangdong Hayidai Toys Co., Ltd., Hasbro, Inc., Mattel, Inc., Ravensburger AG, Reliance Industries Limited, Schuco Model., Simba Dickie Group., Thames & Kosmos, The LEGO Group, Tomy Company, Ltd and Vtech Holdings.

Key Benefits For Stakeholders

●This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the kids toys market analysis from 2021 to 2031 to identify the prevailing kids toys market opportunities.

●The market research is offered along with information related to key drivers, restraints, and opportunities.

●Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.

●In-depth analysis of the kids toys market segmentation assists to determine the prevailing market opportunities.

●Major countries in each region are mapped according to their revenue contribution to the global market.

●Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.

●The report includes the analysis of the regional as well as global kids toys market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

○ GuangDong Hayidai toys Co.,Ltd

Scope of Kids Toys Market Report

1.1. Report description

1.2. Key market segments

1.3. Key benefits to the stakeholders

1.4. Research Methodology

1.4.1. Primary research

1.4.2. Secondary research

1.4.3. Analyst tools and models

2.1. CXO Perspective

3.1. Market definition and scope

3.2. Key findings

3.2.1. Top impacting factors

3.2.2. Top investment pockets

3.3. Porter’s five forces analysis

3.3.1. Moderate bargaining power of suppliers

3.3.2. Moderate bargaining power of buyers

3.3.3. Moderate threat of substitutes

3.3.4. Moderate threat of new entrants

3.3.5. Moderate intensity of rivalry

3.4. Market dynamics

3.4.1. Drivers

3.4.1.1. The emergence of games in bars and cafes provides impetus to the stagnant market

3.4.1.2. Rise in innovation, domestic production, and government support in developing countries foster the market growth

3.4.1.3. Growth in demand from children and young population

3.4.2. Restraints

3.4.2.1. Tariff duties to restrict market expansion

3.4.2.2. Growth in digitalization and widespread penetration of smartphones restraining the toys industry

3.4.3. Opportunities

3.4.3.1. Reduction of carbon footprints and environment-friendly initiatives to provide lucrative opportunities

3.4.3.2. Untapped opportunities in developing markets

3.5. COVID-19 Impact Analysis on the market

4.1. Overview

4.1.1. Market size and forecast

4.2. Unisex Toys

4.2.1. Key market trends, growth factors and opportunities

4.2.2. Market size and forecast, by region

4.2.3. Market share analysis by country

4.3. Toys for Boys

4.3.1. Key market trends, growth factors and opportunities

4.3.2. Market size and forecast, by region

4.3.3. Market share analysis by country

4.4. Toys for Girls

4.4.1. Key market trends, growth factors and opportunities

4.4.2. Market size and forecast, by region

4.4.3. Market share analysis by country

5.1. Overview

5.1.1. Market size and forecast

5.2. Building Toys

5.2.1. Key market trends, growth factors and opportunities

5.2.2. Market size and forecast, by region

5.2.3. Market share analysis by country

5.2.4. Building Toys Kids Toys Market by Games and Puzzles

5.2.5. Building Toys Kids Toys Market by Building Sets

5.3. Figurine Toys

5.3.1. Key market trends, growth factors and opportunities

5.3.2. Market size and forecast, by region

5.3.3. Market share analysis by country

5.3.4. Figurine Toys Kids Toys Market by Action Figures

5.3.5. Figurine Toys Kids Toys Market by Dolls

5.3.6. Figurine Toys Kids Toys Market by Plush

5.4. Sports and Outdoor Toys

5.4.1. Key market trends, growth factors and opportunities

5.4.2. Market size and forecast, by region

5.4.3. Market share analysis by country

5.5. Others

5.5.1. Key market trends, growth factors and opportunities

5.5.2. Market size and forecast, by region

5.5.3. Market share analysis by country

6.1. Overview

6.1.1. Market size and forecast

6.2. Hypermarket/Supermarket

6.2.1. Key market trends, growth factors and opportunities

6.2.2. Market size and forecast, by region

6.2.3. Market share analysis by country

6.3. Specialty Stores

6.3.1. Key market trends, growth factors and opportunities

6.3.2. Market size and forecast, by region

6.3.3. Market share analysis by country

6.4. Departmental Stores

6.4.1. Key market trends, growth factors and opportunities

6.4.2. Market size and forecast, by region

6.4.3. Market share analysis by country

6.5. Online Channels

6.5.1. Key market trends, growth factors and opportunities

6.5.2. Market size and forecast, by region

6.5.3. Market share analysis by country

6.6. Others

6.6.1. Key market trends, growth factors and opportunities

6.6.2. Market size and forecast, by region

6.6.3. Market share analysis by country

7.1. Overview

7.1.1. Market size and forecast By Region

7.2. North America

7.2.1. Key trends and opportunities

7.2.2. Market size and forecast, by End User

7.2.3. Market size and forecast, by Product Type

7.2.3.1. North America Building Toys Kids Toys Market by Games and Puzzles

7.2.3.2. North America Building Toys Kids Toys Market by Building Sets

7.2.3.3. North America Figurine Toys Kids Toys Market by Action Figures

7.2.3.4. North America Figurine Toys Kids Toys Market by Dolls

7.2.3.5. North America Figurine Toys Kids Toys Market by Plush

7.2.4. Market size and forecast, by Distribution Channel

7.2.5. Market size and forecast, by country

7.2.5.1. U.S.

7.2.5.1.1. Key market trends, growth factors and opportunities

7.2.5.1.2. Market size and forecast, by End User

7.2.5.1.3. Market size and forecast, by Product Type

7.2.5.1.4. Market size and forecast, by Distribution Channel

7.2.5.2. Canada

7.2.5.2.1. Key market trends, growth factors and opportunities

7.2.5.2.2. Market size and forecast, by End User

7.2.5.2.3. Market size and forecast, by Product Type

7.2.5.2.4. Market size and forecast, by Distribution Channel

7.2.5.3. Mexico

7.2.5.3.1. Key market trends, growth factors and opportunities

7.2.5.3.2. Market size and forecast, by End User

7.2.5.3.3. Market size and forecast, by Product Type

7.2.5.3.4. Market size and forecast, by Distribution Channel

7.3. Europe

7.3.1. Key trends and opportunities

7.3.2. Market size and forecast, by End User

7.3.3. Market size and forecast, by Product Type

7.3.3.1. Europe Building Toys Kids Toys Market by Games and Puzzles

7.3.3.2. Europe Building Toys Kids Toys Market by Building Sets

7.3.3.3. Europe Figurine Toys Kids Toys Market by Action Figures

7.3.3.4. Europe Figurine Toys Kids Toys Market by Dolls

7.3.3.5. Europe Figurine Toys Kids Toys Market by Plush

7.3.4. Market size and forecast, by Distribution Channel

7.3.5. Market size and forecast, by country

7.3.5.1. UK

7.3.5.1.1. Key market trends, growth factors and opportunities

7.3.5.1.2. Market size and forecast, by End User

7.3.5.1.3. Market size and forecast, by Product Type

7.3.5.1.4. Market size and forecast, by Distribution Channel

7.3.5.2. Germany

7.3.5.2.1. Key market trends, growth factors and opportunities

7.3.5.2.2. Market size and forecast, by End User

7.3.5.2.3. Market size and forecast, by Product Type

7.3.5.2.4. Market size and forecast, by Distribution Channel

7.3.5.3. France

7.3.5.3.1. Key market trends, growth factors and opportunities

7.3.5.3.2. Market size and forecast, by End User

7.3.5.3.3. Market size and forecast, by Product Type

7.3.5.3.4. Market size and forecast, by Distribution Channel

7.3.5.4. Italy

7.3.5.4.1. Key market trends, growth factors and opportunities

7.3.5.4.2. Market size and forecast, by End User

7.3.5.4.3. Market size and forecast, by Product Type

7.3.5.4.4. Market size and forecast, by Distribution Channel

7.3.5.5. Spain

7.3.5.5.1. Key market trends, growth factors and opportunities

7.3.5.5.2. Market size and forecast, by End User

7.3.5.5.3. Market size and forecast, by Product Type

7.3.5.5.4. Market size and forecast, by Distribution Channel

7.3.5.6. Russia

7.3.5.6.1. Key market trends, growth factors and opportunities

7.3.5.6.2. Market size and forecast, by End User

7.3.5.6.3. Market size and forecast, by Product Type

7.3.5.6.4. Market size and forecast, by Distribution Channel

7.3.5.7. Rest of Europe

7.3.5.7.1. Key market trends, growth factors and opportunities

7.3.5.7.2. Market size and forecast, by End User

7.3.5.7.3. Market size and forecast, by Product Type

7.3.5.7.4. Market size and forecast, by Distribution Channel

7.4. Asia-Pacific

7.4.1. Key trends and opportunities

7.4.2. Market size and forecast, by End User

7.4.3. Market size and forecast, by Product Type

7.4.3.1. Asia-Pacific Building Toys Kids Toys Market by Games and Puzzles

7.4.3.2. Asia-Pacific Building Toys Kids Toys Market by Building Sets

7.4.3.3. Asia-Pacific Figurine Toys Kids Toys Market by Action Figures

7.4.3.4. Asia-Pacific Figurine Toys Kids Toys Market by Dolls

7.4.3.5. Asia-Pacific Figurine Toys Kids Toys Market by Plush

7.4.4. Market size and forecast, by Distribution Channel

7.4.5. Market size and forecast, by country

7.4.5.1. China

7.4.5.1.1. Key market trends, growth factors and opportunities

7.4.5.1.2. Market size and forecast, by End User

7.4.5.1.3. Market size and forecast, by Product Type

7.4.5.1.4. Market size and forecast, by Distribution Channel

7.4.5.2. India

7.4.5.2.1. Key market trends, growth factors and opportunities

7.4.5.2.2. Market size and forecast, by End User

7.4.5.2.3. Market size and forecast, by Product Type

7.4.5.2.4. Market size and forecast, by Distribution Channel

7.4.5.3. Japan

7.4.5.3.1. Key market trends, growth factors and opportunities

7.4.5.3.2. Market size and forecast, by End User

7.4.5.3.3. Market size and forecast, by Product Type

7.4.5.3.4. Market size and forecast, by Distribution Channel

7.4.5.4. Asean

7.4.5.4.1. Key market trends, growth factors and opportunities

7.4.5.4.2. Market size and forecast, by End User

7.4.5.4.3. Market size and forecast, by Product Type

7.4.5.4.4. Market size and forecast, by Distribution Channel

7.4.5.5. Australia

7.4.5.5.1. Key market trends, growth factors and opportunities

7.4.5.5.2. Market size and forecast, by End User

7.4.5.5.3. Market size and forecast, by Product Type

7.4.5.5.4. Market size and forecast, by Distribution Channel

7.4.5.6. Rest of Asia-Pacific

7.4.5.6.1. Key market trends, growth factors and opportunities

7.4.5.6.2. Market size and forecast, by End User

7.4.5.6.3. Market size and forecast, by Product Type

7.4.5.6.4. Market size and forecast, by Distribution Channel

7.5. LAMEA

7.5.1. Key trends and opportunities

7.5.2. Market size and forecast, by End User

7.5.3. Market size and forecast, by Product Type

7.5.3.1. LAMEA Building Toys Kids Toys Market by Games and Puzzles

7.5.3.2. LAMEA Building Toys Kids Toys Market by Building Sets

7.5.3.3. LAMEA Figurine Toys Kids Toys Market by Action Figures

7.5.3.4. LAMEA Figurine Toys Kids Toys Market by Dolls

7.5.3.5. LAMEA Figurine Toys Kids Toys Market by Plush

7.5.4. Market size and forecast, by Distribution Channel

7.5.5. Market size and forecast, by country

7.5.5.1. Brazil

7.5.5.1.1. Key market trends, growth factors and opportunities

7.5.5.1.2. Market size and forecast, by End User

7.5.5.1.3. Market size and forecast, by Product Type

7.5.5.1.4. Market size and forecast, by Distribution Channel

7.5.5.2. Argentina

7.5.5.2.1. Key market trends, growth factors and opportunities

7.5.5.2.2. Market size and forecast, by End User

7.5.5.2.3. Market size and forecast, by Product Type

7.5.5.2.4. Market size and forecast, by Distribution Channel

7.5.5.3. Egypt

7.5.5.3.1. Key market trends, growth factors and opportunities

7.5.5.3.2. Market size and forecast, by End User

7.5.5.3.3. Market size and forecast, by Product Type

7.5.5.3.4. Market size and forecast, by Distribution Channel

7.5.5.4. Rest of LAMEA

7.5.5.4.1. Key market trends, growth factors and opportunities

7.5.5.4.2. Market size and forecast, by End User

7.5.5.4.3. Market size and forecast, by Product Type

7.5.5.4.4. Market size and forecast, by Distribution Channel

8.1. Introduction

8.2. Top winning strategies

8.3. Product Mapping of Top 10 Player

8.4. Competitive Dashboard

8.5. Competitive Heatmap

8.6. Top player positioning, 2021

9.1. Atlas Games

9.1.1. Company overview

9.1.2. Key Executives

9.1.3. Company snapshot

9.1.4. Operating business segments

9.1.5. Product portfolio

9.1.6. Key strategic moves and developments

9.2. Clementoni S.p.A.

9.2.1. Company overview

9.2.2. Key Executives

9.2.3. Company snapshot

9.2.4. Operating business segments

9.2.5. Product portfolio

9.3. Giochi Preziosi SpA

9.3.1. Company overview

9.3.2. Key Executives

9.3.3. Company snapshot

9.3.4. Operating business segments

9.3.5. Product portfolio

9.4. Goliath Games, LLC

9.4.1. Company overview

9.4.2. Key Executives

9.4.3. Company snapshot

9.4.4. Operating business segments

9.4.5. Product portfolio

9.4.6. Key strategic moves and developments

9.5. GuangDong Hayidai toys Co.,Ltd.

9.5.1. Company overview

9.5.2. Key Executives

9.5.3. Company snapshot

9.5.4. Operating business segments

9.5.5. Product portfolio

9.6. Hasbro, Inc.

9.6.1. Company overview

9.6.2. Key Executives

9.6.3. Company snapshot

9.6.4. Operating business segments

9.6.5. Product portfolio

9.6.6. Business performance

9.6.7. Key strategic moves and developments

9.7. Mattel, Inc.

9.7.1. Company overview

9.7.2. Key Executives

9.7.3. Company snapshot

9.7.4. Operating business segments

9.7.5. Product portfolio

9.7.6. Business performance

9.7.7. Key strategic moves and developments

9.8. Reliance Industries Limited

9.8.1. Company overview

9.8.2. Key Executives

9.8.3. Company snapshot

9.8.4. Operating business segments

9.8.5. Product portfolio

9.8.6. Business performance

9.8.7. Key strategic moves and developments

9.9. Bella Luna Toys

9.9.1. Company overview

9.9.2. Key Executives

9.9.3. Company snapshot

9.9.4. Operating business segments

9.9.5. Product portfolio

9.10. Simba Dickie Group GmbH

9.10.1. Company overview

9.10.2. Key Executives

9.10.3. Company snapshot

9.10.4. Operating business segments

9.10.5. Product portfolio

9.11. Thames & Kosmos, LLC.

9.11.1. Company overview

9.11.2. Key Executives

9.11.3. Company snapshot

9.11.4. Operating business segments

9.11.5. Product portfolio

9.12. KIRKBI A/S

9.12.1. Company overview

9.12.2. Key Executives

9.12.3. Company snapshot

9.12.4. Operating business segments

9.12.5. Product portfolio

9.13. TOMY Company, Ltd.

9.13.1. Company overview

9.13.2. Key Executives

9.13.3. Company snapshot

9.13.4. Operating business segments

9.13.5. Product portfolio

9.13.6. Business performance

9.14. VTech Holdings Limited

9.14.1. Company overview

9.14.2. Key Executives

9.14.3. Company snapshot

9.14.4. Operating business segments

9.14.5. Product portfolio

9.14.6. Business performance

9.14.7. Key strategic moves and developments

9.15. Ravensburger

9.15.1. Company overview

9.15.2. Key Executives

9.15.3. Company snapshot

9.15.4. Operating business segments

9.15.5. Product portfolio

9.15.6. Key strategic moves and development

LIST OF TABLES

TABLE 01. GLOBAL KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 02. KIDS TOYS MARKET FOR UNISEX TOYS , BY REGION, 2021-2031 (REVENUE, $MILLION)

TABLE 03. KIDS TOYS MARKET FOR TOYS FOR BOYS , BY REGION, 2021-2031 (REVENUE, $MILLION)

TABLE 04. KIDS TOYS MARKET FOR TOYS FOR GIRLS , BY REGION, 2021-2031 (REVENUE, $MILLION)

TABLE 05. GLOBAL KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 06. KIDS TOYS MARKET FOR BUILDING TOYS, BY REGION, 2021-2031 (REVENUE, $MILLION)

TABLE 07. GLOBAL BUILDING TOYS KIDS TOYS MARKET, BY GAMES AND PUZZLES, 2021-2031 (REVENUE, $MILLION)

TABLE 08. GLOBAL BUILDING TOYS KIDS TOYS MARKET, BY BUILDING SETS, 2021-2031 (REVENUE, $MILLION)

TABLE 09. KIDS TOYS MARKET FOR FIGURINE TOYS, BY REGION, 2021-2031 (REVENUE, $MILLION)

TABLE 10. GLOBAL FIGURINE TOYS KIDS TOYS MARKET, BY ACTION FIGURES, 2021-2031 (REVENUE, $MILLION)

TABLE 11. GLOBAL FIGURINE TOYS KIDS TOYS MARKET, BY DOLLS, 2021-2031 (REVENUE, $MILLION)

TABLE 12. GLOBAL FIGURINE TOYS KIDS TOYS MARKET, BY PLUSH, 2021-2031 (REVENUE, $MILLION)

TABLE 13. KIDS TOYS MARKET FOR SPORTS AND OUTDOOR TOYS, BY REGION, 2021-2031 (REVENUE, $MILLION)

TABLE 14. KIDS TOYS MARKET FOR OTHERS, BY REGION, 2021-2031 (REVENUE, $MILLION)

TABLE 15. GLOBAL KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 16. KIDS TOYS MARKET FOR HYPERMARKET/SUPERMARKET, BY REGION, 2021-2031 (REVENUE, $MILLION)

TABLE 17. KIDS TOYS MARKET FOR SPECIALTY STORES, BY REGION, 2021-2031 (REVENUE, $MILLION)

TABLE 18. KIDS TOYS MARKET FOR DEPARTMENTAL STORES, BY REGION, 2021-2031 (REVENUE, $MILLION)

TABLE 19. KIDS TOYS MARKET FOR ONLINE CHANNELS, BY REGION, 2021-2031 (REVENUE, $MILLION)

TABLE 20. KIDS TOYS MARKET FOR OTHERS, BY REGION, 2021-2031 (REVENUE, $MILLION)

TABLE 21. KIDS TOYS MARKET, BY REGION, 2021-2031 (REVENUE, $MILLION)

TABLE 22. NORTH AMERICA KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 23. NORTH AMERICA KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 24. NORTH AMERICA BUILDING TOYS KIDS TOYS MARKET, BY GAMES AND PUZZLES, 2021-2031 (REVENUE, $MILLION)

TABLE 25. NORTH AMERICA BUILDING TOYS KIDS TOYS MARKET, BY BUILDING SETS, 2021-2031 (REVENUE, $MILLION)

TABLE 26. NORTH AMERICA FIGURINE TOYS KIDS TOYS MARKET, BY ACTION FIGURES, 2021-2031 (REVENUE, $MILLION)

TABLE 27. NORTH AMERICA FIGURINE TOYS KIDS TOYS MARKET, BY DOLLS, 2021-2031 (REVENUE, $MILLION)

TABLE 28. NORTH AMERICA FIGURINE TOYS KIDS TOYS MARKET, BY PLUSH, 2021-2031 (REVENUE, $MILLION)

TABLE 29. NORTH AMERICA KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 30. NORTH AMERICA KIDS TOYS MARKET, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)

TABLE 31. U.S. KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 32. U.S. KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 33. U.S. KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 34. CANADA KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 35. CANADA KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 36. CANADA KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 37. MEXICO KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 38. MEXICO KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 39. MEXICO KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 40. EUROPE KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 41. EUROPE KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 42. EUROPE BUILDING TOYS KIDS TOYS MARKET, BY GAMES AND PUZZLES, 2021-2031 (REVENUE, $MILLION)

TABLE 43. EUROPE BUILDING TOYS KIDS TOYS MARKET, BY BUILDING SETS, 2021-2031 (REVENUE, $MILLION)

TABLE 44. EUROPE FIGURINE TOYS KIDS TOYS MARKET, BY ACTION FIGURES, 2021-2031 (REVENUE, $MILLION)

TABLE 45. EUROPE FIGURINE TOYS KIDS TOYS MARKET, BY DOLLS, 2021-2031 (REVENUE, $MILLION)

TABLE 46. EUROPE FIGURINE TOYS KIDS TOYS MARKET, BY PLUSH, 2021-2031 (REVENUE, $MILLION)

TABLE 47. EUROPE KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 48. EUROPE KIDS TOYS MARKET, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)

TABLE 49. UK KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 50. UK KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 51. UK KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 52. GERMANY KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 53. GERMANY KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 54. GERMANY KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 55. FRANCE KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 56. FRANCE KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 57. FRANCE KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 58. ITALY KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 59. ITALY KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 60. ITALY KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 61. SPAIN KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 62. SPAIN KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 63. SPAIN KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 64. RUSSIA KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 65. RUSSIA KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 66. RUSSIA KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 67. REST OF EUROPE KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 68. REST OF EUROPE KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 69. REST OF EUROPE KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 70. ASIA-PACIFIC KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 71. ASIA-PACIFIC KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 72. ASIA-PACIFIC BUILDING TOYS KIDS TOYS MARKET, BY GAMES AND PUZZLES, 2021-2031 (REVENUE, $MILLION)

TABLE 73. ASIA-PACIFIC BUILDING TOYS KIDS TOYS MARKET, BY BUILDING SETS, 2021-2031 (REVENUE, $MILLION)

TABLE 74. ASIA-PACIFIC FIGURINE TOYS KIDS TOYS MARKET, BY ACTION FIGURES, 2021-2031 (REVENUE, $MILLION)

TABLE 75. ASIA-PACIFIC FIGURINE TOYS KIDS TOYS MARKET, BY DOLLS, 2021-2031 (REVENUE, $MILLION)

TABLE 76. ASIA-PACIFIC FIGURINE TOYS KIDS TOYS MARKET, BY PLUSH, 2021-2031 (REVENUE, $MILLION)

TABLE 77. ASIA-PACIFIC KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 78. ASIA-PACIFIC KIDS TOYS MARKET, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)

TABLE 79. CHINA KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 80. CHINA KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 81. CHINA KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 82. INDIA KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 83. INDIA KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 84. INDIA KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 85. JAPAN KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 86. JAPAN KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 87. JAPAN KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 88. ASEAN KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 89. ASEAN KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 90. ASEAN KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 91. AUSTRALIA KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 92. AUSTRALIA KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 93. AUSTRALIA KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 94. REST OF ASIA-PACIFIC KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 95. REST OF ASIA-PACIFIC KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 96. REST OF ASIA-PACIFIC KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 97. LAMEA KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 98. LAMEA KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 99. LAMEA BUILDING TOYS KIDS TOYS MARKET, BY GAMES AND PUZZLES, 2021-2031 (REVENUE, $MILLION)

TABLE 100. LAMEA BUILDING TOYS KIDS TOYS MARKET, BY BUILDING SETS, 2021-2031 (REVENUE, $MILLION)

TABLE 101. LAMEA FIGURINE TOYS KIDS TOYS MARKET, BY ACTION FIGURES, 2021-2031 (REVENUE, $MILLION)

TABLE 102. LAMEA FIGURINE TOYS KIDS TOYS MARKET, BY DOLLS, 2021-2031 (REVENUE, $MILLION)

TABLE 103. LAMEA FIGURINE TOYS KIDS TOYS MARKET, BY PLUSH, 2021-2031 (REVENUE, $MILLION)

TABLE 104. LAMEA KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 105. LAMEA KIDS TOYS MARKET, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)

TABLE 106. BRAZIL KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 107. BRAZIL KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 108. BRAZIL KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 109. ARGENTINA KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 110. ARGENTINA KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 111. ARGENTINA KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 112. EGYPT KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 113. EGYPT KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 114. EGYPT KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 115. REST OF LAMEA KIDS TOYS MARKET, BY END USER, 2021-2031 (REVENUE, $MILLION)

TABLE 116. REST OF LAMEA KIDS TOYS MARKET, BY PRODUCT TYPE, 2021-2031 (REVENUE, $MILLION)

TABLE 117. REST OF LAMEA KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 (REVENUE, $MILLION)

TABLE 118. ATLAS GAMES: KEY EXECUTIVES

TABLE 119. ATLAS GAMES: COMPANY SNAPSHOT

TABLE 120. ATLAS GAMES: PRODUCT SEGMENTS

TABLE 121. ATLAS GAMES: PRODUCT PORTFOLIO

TABLE 122. ATLAS GAMES: KEY STRATERGIES

TABLE 123. CLEMENTONI S.P.A.: KEY EXECUTIVES

TABLE 124. CLEMENTONI S.P.A.: COMPANY SNAPSHOT

TABLE 125. CLEMENTONI S.P.A.: PRODUCT SEGMENTS

TABLE 126. CLEMENTONI S.P.A.: PRODUCT PORTFOLIO

TABLE 127. GIOCHI PREZIOSI SPA: KEY EXECUTIVES

TABLE 128. GIOCHI PREZIOSI SPA: COMPANY SNAPSHOT

TABLE 129. GIOCHI PREZIOSI SPA: PRODUCT SEGMENTS

TABLE 130. GIOCHI PREZIOSI SPA: PRODUCT PORTFOLIO

TABLE 131. GOLIATH GAMES, LLC: KEY EXECUTIVES

TABLE 132. GOLIATH GAMES, LLC: COMPANY SNAPSHOT

TABLE 133. GOLIATH GAMES, LLC: PRODUCT SEGMENTS

TABLE 134. GOLIATH GAMES, LLC: PRODUCT PORTFOLIO

TABLE 135. GOLIATH GAMES, LLC: KEY STRATERGIES

TABLE 136. GUANGDONG HAYIDAI TOYS CO.,LTD.: KEY EXECUTIVES

TABLE 137. GUANGDONG HAYIDAI TOYS CO.,LTD.: COMPANY SNAPSHOT

TABLE 138. GUANGDONG HAYIDAI TOYS CO.,LTD.: PRODUCT SEGMENTS

TABLE 139. GUANGDONG HAYIDAI TOYS CO.,LTD.: PRODUCT PORTFOLIO

TABLE 140. HASBRO, INC.: KEY EXECUTIVES

TABLE 141. HASBRO, INC.: COMPANY SNAPSHOT

TABLE 142. HASBRO, INC.: PRODUCT SEGMENTS

TABLE 143. HASBRO, INC.: PRODUCT PORTFOLIO

TABLE 144. HASBRO, INC.: KEY STRATERGIES

TABLE 145. MATTEL, INC.: KEY EXECUTIVES

TABLE 146. MATTEL, INC.: COMPANY SNAPSHOT

TABLE 147. MATTEL, INC.: PRODUCT SEGMENTS

TABLE 148. MATTEL, INC.: PRODUCT PORTFOLIO

TABLE 149. MATTEL, INC.: KEY STRATERGIES

TABLE 150. RELIANCE INDUSTRIES LIMITED: KEY EXECUTIVES

TABLE 151. RELIANCE INDUSTRIES LIMITED: COMPANY SNAPSHOT

TABLE 152. RELIANCE INDUSTRIES LIMITED: PRODUCT SEGMENTS

TABLE 153. RELIANCE INDUSTRIES LIMITED: PRODUCT PORTFOLIO

TABLE 154. RELIANCE INDUSTRIES LIMITED: KEY STRATERGIES

TABLE 155. BELLA LUNA TOYS: KEY EXECUTIVES

TABLE 156. BELLA LUNA TOYS: COMPANY SNAPSHOT

TABLE 157. BELLA LUNA TOYS: PRODUCT SEGMENTS

TABLE 158. BELLA LUNA TOYS: PRODUCT PORTFOLIO

TABLE 159. SIMBA DICKIE GROUP GMBH: KEY EXECUTIVES

TABLE 160. SIMBA DICKIE GROUP GMBH: COMPANY SNAPSHOT

TABLE 161. SIMBA DICKIE GROUP GMBH: PRODUCT SEGMENTS

TABLE 162. SIMBA DICKIE GROUP GMBH: PRODUCT PORTFOLIO

TABLE 163. THAMES & KOSMOS, LLC.: KEY EXECUTIVES

TABLE 164. THAMES & KOSMOS, LLC.: COMPANY SNAPSHOT

TABLE 165. THAMES & KOSMOS, LLC.: PRODUCT SEGMENTS

TABLE 166. THAMES & KOSMOS, LLC.: PRODUCT PORTFOLIO

TABLE 167. KIRKBI A/S: KEY EXECUTIVES

TABLE 168. KIRKBI A/S: COMPANY SNAPSHOT

TABLE 169. KIRKBI A/S: PRODUCT SEGMENTS

TABLE 170. KIRKBI A/S: PRODUCT PORTFOLIO

TABLE 171. TOMY COMPANY, LTD.: KEY EXECUTIVES

TABLE 172. TOMY COMPANY, LTD.: COMPANY SNAPSHOT

TABLE 173. TOMY COMPANY, LTD.: PRODUCT SEGMENTS

TABLE 174. TOMY COMPANY, LTD.: PRODUCT PORTFOLIO

TABLE 175. VTECH HOLDINGS LIMITED: KEY EXECUTIVES

TABLE 176. VTECH HOLDINGS LIMITED: COMPANY SNAPSHOT

TABLE 177. VTECH HOLDINGS LIMITED: PRODUCT SEGMENTS

TABLE 178. VTECH HOLDINGS LIMITED: PRODUCT PORTFOLIO

TABLE 179. VTECH HOLDINGS LIMITED: KEY STRATERGIES

TABLE 180. RAVENSBURGER: KEY EXECUTIVES

TABLE 181. RAVENSBURGER: COMPANY SNAPSHOT

TABLE 182. RAVENSBURGER: PRODUCT SEGMENTS

TABLE 183. RAVENSBURGER: PRODUCT PORTFOLIO

TABLE 184. RAVENSBURGER: KEY STRATERGIES LIST OF FIGURES

FIGURE 01. KIDS TOYS MARKET, 2021-2031

FIGURE 02. SEGMENTATION OF KIDS TOYS MARKET, 2021-2031

FIGURE 03. TOP INVESTMENT POCKETS IN KIDS TOYS MARKET (2022-2031)

FIGURE 04. MODERATE BARGAINING POWER OF SUPPLIERS

FIGURE 05. MODERATE BARGAINING POWER OF BUYERS

FIGURE 06. MODERATE THREAT OF SUBSTITUTES

FIGURE 07. MODERATE THREAT OF NEW ENTRANTS

FIGURE 08. MODERATE INTENSITY OF RIVALRY

FIGURE 09. DRIVERS, RESTRAINTS AND OPPORTUNITIES: GLOBALKIDS TOYS MARKET

FIGURE 10. KIDS TOYS MARKET, BY END USER, 2021(%)

FIGURE 11. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR UNISEX TOYS , BY COUNTRY 2021-2031(%)

FIGURE 12. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR TOYS FOR BOYS , BY COUNTRY 2021-2031(%)

FIGURE 13. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR TOYS FOR GIRLS , BY COUNTRY 2021-2031(%)

FIGURE 14. KIDS TOYS MARKET, BY PRODUCT TYPE, 2021(%)

FIGURE 15. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR BUILDING TOYS, BY COUNTRY 2021-2031(%)

FIGURE 16. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR FIGURINE TOYS, BY COUNTRY 2021-2031(%)

FIGURE 17. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR SPORTS AND OUTDOOR TOYS, BY COUNTRY 2021-2031(%)

FIGURE 18. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR OTHERS, BY COUNTRY 2021-2031(%)

FIGURE 19. KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL, 2021(%)

FIGURE 20. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR HYPERMARKET/SUPERMARKET, BY COUNTRY 2021-2031(%)

FIGURE 21. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR SPECIALTY STORES, BY COUNTRY 2021-2031(%)

FIGURE 22. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR DEPARTMENTAL STORES, BY COUNTRY 2021-2031(%)

FIGURE 23. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR ONLINE CHANNELS, BY COUNTRY 2021-2031(%)

FIGURE 24. COMPARATIVE SHARE ANALYSIS OF KIDS TOYS MARKET FOR OTHERS, BY COUNTRY 2021-2031(%)

FIGURE 25. KIDS TOYS MARKET BY REGION, 2021

FIGURE 26. U.S. KIDS TOYS MARKET, 2021-2031 ($MILLION)

FIGURE 27. CANADA KIDS TOYS MARKET, 2021-2031 ($MILLION)

FIGURE 28. MEXICO KIDS TOYS MARKET, 2021-2031 ($MILLION)

FIGURE 29. UK KIDS TOYS MARKET, 2021-2031 ($MILLION)

FIGURE 30. GERMANY KIDS TOYS MARKET, 2021-2031 ($MILLION)

FIGURE 31. FRANCE KIDS TOYS MARKET, 2021-2031 ($MILLION)

FIGURE 32. ITALY KIDS TOYS MARKET, 2021-2031 ($MILLION)

FIGURE 33. SPAIN KIDS TOYS MARKET, 2021-2031 ($MILLION)

FIGURE 34. RUSSIA KIDS TOYS MARKET, 2021-2031 ($MILLION)

FIGURE 35. REST OF EUROPE KIDS TOYS MARKET, 2021-2031 ($MILLION)

FIGURE 36. CHINA KIDS TOYS MARKET, 2021-2031 ($MILLION)

FIGURE 37. INDIA KIDS TOYS MARKET, 2021-2031 ($MILLION)

FIGURE 38. JAPAN KIDS TOYS MARKET, 2021-2031 ($MILLION)

FIGURE 39. ASEAN KIDS TOYS MARKET, 2021-2031 ($MILLION)

FIGURE 40. AUSTRALIA KIDS TOYS MARKET, 2021-2031 ($MILLION)

FIGURE 41. REST OF ASIA-PACIFIC KIDS TOYS MARKET, 2021-2031 ($MILLION)

FIGURE 42. BRAZIL KIDS TOYS MARKET, 2021-2031 ($MILLION)

FIGURE 43. ARGENTINA KIDS TOYS MARKET, 2021-2031 ($MILLION)

FIGURE 44. EGYPT KIDS TOYS MARKET, 2021-2031 ($MILLION)

FIGURE 45. REST OF LAMEA KIDS TOYS MARKET, 2021-2031 ($MILLION)

FIGURE 46. TOP WINNING STRATEGIES, BY YEAR

FIGURE 47. TOP WINNING STRATEGIES, BY DEVELOPMENT

FIGURE 48. TOP WINNING STRATEGIES, BY COMPANY

FIGURE 49. PRODUCT MAPPING OF TOP 10 PLAYERS

FIGURE 50. COMPETITIVE DASHBOARD

FIGURE 51. COMPETITIVE HEATMAP: KIDS TOYS MARKET

FIGURE 52. TOP PLAYER POSITIONING, 2021

FIGURE 53. HASBRO, INC.: NET REVENUE, 2019-2021 ($MILLION)

FIGURE 54. HASBRO, INC.: REVENUE SHARE BY SEGMENT, 2021 (%)

FIGURE 55. HASBRO, INC.: REVENUE SHARE BY REGION, 2021 (%)

FIGURE 56. MATTEL, INC.: NET SALES, 2019-2021 ($MILLION)

FIGURE 57. MATTEL, INC.: REVENUE SHARE BY SEGMENT, 2021 (%)

FIGURE 58. MATTEL, INC.: REVENUE SHARE BY REGION, 2021 (%)

FIGURE 59. RELIANCE INDUSTRIES LIMITED: NET REVENUE, 2019-2021 ($MILLION)

FIGURE 60. RELIANCE INDUSTRIES LIMITED: RESEARCH & DEVELOPMENT EXPENDITURE, 2019-2021

FIGURE 61. RELIANCE INDUSTRIES LIMITED: REVENUE SHARE BY SEGMENT, 2021 (%)

FIGURE 62. RELIANCE INDUSTRIES LIMITED: REVENUE SHARE BY REGION, 2021 (%)

FIGURE 63. TOMY COMPANY, LTD.: NET SALES, 2019-2021 ($MILLION)

FIGURE 64. TOMY COMPANY, LTD.: RESEARCH & DEVELOPMENT EXPENDITURE, 2019-2021

FIGURE 65. TOMY COMPANY, LTD.: REVENUE SHARE BY REGION, 2021 (%)

FIGURE 66. VTECH HOLDINGS LIMITED: NET REVENUE, 2019-2021 ($MILLION)

FIGURE 67. VTECH HOLDINGS LIMITED: RESEARCH & DEVELOPMENT EXPENDITURE, 2019-2021

FIGURE 68. VTECH HOLDINGS LIMITED: REVENUE SHARE BY SEGMENT, 2022 (%