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U.S. Home Decor Market by Product Type, Distribution Channel, Income Group, Price, and Category: Opportunity Analysis and Industry Forecast, 2020–2027
Published Date: August 2020
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Report Code: ALLI-Auto-4I363
Home | Market Reports | Home & Garden | Home Furnishings
U S Home Decor Market by Product Type Furniture Textiles and Floor Coverings Distribution Channel Supermarkets Hypermarkets Specialty Stores E commerce and Others Income Group Lower middle Income Upper Middle Income and Higher Income Price Mass and Premium and Category Eco friendly and Conventional Opportunity Analysis and Industry Forecast 2020 2027

U.S. Home Decor Market by Product Type, Distribution Channel, Income Group, Price, and Category: Opportunity Analysis and Industry Forecast, 2020–2027

Code: ALLI-Auto-4I363
Report
August 2020
112 Pages
Allied Market Research
Region: Canada, India, China, Germany,
Description
Table of Content
Tables & Figures

U.S. Home Decor Market Overview 

The U.S. home decor market size was valued at $125,813.0 million in 2019 and is estimated to reach $158,929.1 million by 2027, registering a CAGR of 8.0% from 2020 to 2027. In 2019, the floor covering segment accounted for significant revenue share in the total U.S. home decor market and is expected to grow at a CAGR of 8.4% throughout the forecast period.
 
The home décor industry falls in the category of products, which are purchased occasionally. Hence, the demand for such products does not remain consistent among consumers. However, the outbreak of the novel coronavirus has significantly affected the growth of the home décor market in the U.S. and rest of the world. This decline in growth in the U.S. home décor market is majorly attributed to the disruption of the supply chain. Moreover, halt in the production furniture and flooring items due to social distancing being practiced all around the world has adversely affected the growth of this industry.
 
The rise in popularity of eco-friendly home decor products among consumers, owing to increase in environment concerns significantly contribute toward the growth of the global market. Moreover, increase in disposable income and improvement in living standards in the emerging countries such as China and India along with rise in affinity of consumers toward luxury home decor products augment the growth of the home décor market. However, availability of low-quality and counterfeit products restricts the growth of the market. In addition, dearth of skilled labor, ineffective transportation, and lack of infrastructure facilities may act as a hindrance for the home decor market. On the contrary, upsurge in demand for trendy, customized, and fashionable designs for home decor products and increase in popularity of home decor products among high-income consumers are anticipated to provide lucrative growth opportunities for the global home decor market.
 
The U.S. home decor market is segmented into product type, income group, price, distribution channel, and category. On the basis of product type, the market is divided into furniture, home textile, and floor covering. Depending on distribution channel, it is segregated into supermarkets and hypermarkets, specialty stores, e-commerce, and others.
 
By income group, it is fragmented into lower-middle income, upper-middle income, and higher income. As per price point, it is categorized into mass and premium. Based on the category, the market is segmented into eco-friendly and conventional.
 
The U.S. Home Decor Market is segmented based on service type and end-user. Based on the service type the market is segmented into event management security service, watch service, personal protection, mobile patrol security service, pre-employment screening, and other services. Based on end-user, the market is classified into commercial, institutional, residential, and government. The key players in the industry has been dependent on various strategies such as business expansion and product launches to garner higher shares in the U.S. home décor market.
 
As per the U.S. home decor market forecast based on price, the mass segment was the highest contributor to the U.S. home decor market in 2019, and is expected to remain dominant through 2020–2027. The growth is attributed to increase in consumption of mass pricing products by lower-middle and upper-middle class consumers. Furthermore, rise in trend of house renovation among middle-class consumers to reflect standard statement in the society has created large demand for mass products. However, the premium segment is expected to grow at a higher growth rate during the forecast period.

Key Benefits for Stakeholders

  • The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2019-2027 identify the prevailing U.S. home decor market opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and supplier’s tenable stakeholder’s make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the size and segmentation assists in determining the prevailing market opportunities.
  • The major countries in each region are mapped according their revenue contribution the industry.
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the sports equipment & apparel industry.

U.S. Home Decor Market Segments

  • By Product Type
    • Furniture Textiles
    • Floor Coverings
  • By Distribution Channel
    • Supermarkets/Hypermarkets
    • Specialty Stores
    • E-commerce
    • Others
  • By Income Group
    • Lower-middle Income
    • Upper-Middle Income
    • Higher Income
  • By Price
    • Mass
    • Premium
  • By Category
    • Eco-friendly
    • Conventional
Table of Content
 
 
CHAPTER 1:INTRODUCTION
1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology
1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
2.1.Key findings
2.1.1.Top investment pockets
2.2.CXO perspective
CHAPTER 3:MARKET OVERVIEW
3.1.Market definition and scope
3.2.Porter’s five forces analysis
3.2.1.Moderate bargaining power of suppliers
3.2.2.High bargaining power of buyers
3.2.3.Moderate threat of substitutes
3.2.4.Moderate threat of new entrants
3.2.5.High intensity of rivalry
3.3.Market dynamics
3.3.1.Drivers
3.3.1.1.Increase in consumer interest toward home décor
3.3.1.2.Rapid growth of online retail platform
3.3.2.Restraints
3.3.2.1.Increase in cost of raw materials
3.3.3.Opportunities
3.3.3.1.Improvement in lifestyle due to rise in the disposable income
3.4.Price point analysis
3.5.COVID-19 impact analysis
3.5.1.Introduction
3.5.2.Impact on the consumer goods industry
3.5.3.Impact on home décor market
CHAPTER 4:U.S. HOME DÉCOR MARKET, BY PRODUCT TYPE
4.1.Overview
4.1.1.Market size and forecast
4.2.Home textile
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast
4.2.2.1.Rugs textiles
4.2.2.1.1.Key market trends, growth factors, and opportunities
4.2.2.1.2.Market size and forecast
4.2.2.2.Bath textiles
4.2.2.2.1.Key market trends, growth factors, and opportunities
4.2.2.2.2.Market size and forecast
4.2.2.3.Bed textiles
4.2.2.3.1.Key market trends, growth factors, and opportunities
4.2.2.3.2.Market size and forecast
4.2.2.4.Kitchen & dining textiles
4.2.2.4.1.Key market trends, growth factors, and opportunities
4.2.2.4.1.1.Market size and forecast
4.2.2.5.Living room textiles
4.2.2.5.1.Key market trends, growth factors, and opportunities
4.2.2.5.2.Market size and forecast
4.3.Floor covering
4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast
4.3.2.1.Tiles
4.3.2.1.1.Key market trends, growth factors, and opportunities
4.3.2.1.2.Market size and forecast
4.3.2.2.Wood & laminate
4.3.2.2.1.Key market trends, growth factors, and opportunities
4.3.2.2.2.Market size and forecast
4.3.2.3.Vinyl & rubber
4.3.2.3.1.Key market trends, growth factors, and opportunities
4.3.2.3.2.Market size and forecast
4.3.2.4.Carpets & rugs
4.3.2.4.1.Key market trends, growth factors, and opportunities
4.3.2.4.2.Market size and forecast
4.3.2.5.Others
4.3.2.5.1.Key market trends, growth factors, and opportunities
4.3.2.5.2.Market size and forecast
4.4.Furniture
4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast
4.4.2.1.Kitchen
4.4.2.1.1.Key market trends, growth factors, and opportunities
4.4.2.1.2.Market size and forecast
4.4.2.2.Living & bedroom
4.4.2.2.1.Key market trends, growth factors, and opportunities
4.4.2.2.2.Market size and forecast
4.4.2.3.Bathroom
4.4.2.3.1.Key market trends, growth factors, and opportunities
4.4.2.3.2.Market size and forecast
4.4.2.4.Outdoor
4.4.2.4.1.Key market trends, growth factors, and opportunities
4.4.2.4.2.Market size and forecast
4.4.2.5.Lighting
4.4.2.5.1.Key market trends, growth factors, and opportunities
4.4.2.5.2.Market size and forecast
CHAPTER 5:U.S. HOME DECORMARKET, BY DISTRIBUTION CHANNEL
5.1.Overview
5.1.1.Market size and forecast
5.2.Supermarkets & hypermarkets
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast
5.3.Specialty stores
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast
5.4.E-commerce
5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast
5.5.Others
5.5.1.Key market trends, growth factors, and opportunities
5.5.2.Market size and forecast
CHAPTER 6:HOME DÉCOR MARKET, BY PRICE
6.1.Overview
6.1.1.Market size and forecast
6.2.Premium
6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast
6.3.Mass
6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast
CHAPTER 7:HOME DECORMARKET, BY INCOME GROUP
7.1.Overview
7.1.1.Market size and forecast
7.2.Lower middle income
7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast
7.3.Upper middle income
7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast
7.4.Higher income
7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by region
CHAPTER 8:HOME DÉCOR MARKET, BY CATEGORY
8.1.Overview
8.1.1.Key market trends, growth factors, and opportunities
8.1.2.Market size and forecast
8.2.Eco-friendly
8.2.1.Key market trends, growth factors, and opportunities
8.2.2.Market size and forecast
8.3.Conventional
8.3.1.Key market trends, growth factors, and opportunities
8.3.2.Market size and forecas
LIST OF TABLES

TABLE 01.PRICE POINT (FOR MILLENNIAL) OF THE HOME DÉCOR PRODUCTS, BY PRODUCT TYPE
TABLE 02.U.S. HOME DÉCOR MARKET REVENUE, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 03.U.S. HOME DÉCOR MARKET REVENUE FOR HOME TEXTILE, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 04.U.S. HOME DÉCOR MARKET REVENUE FOR FLOOR COVERING, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 05.U.S. HOME DÉCOR MARKET REVENUE FOR FURNITURE, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 06.U.S. HOME DÉCOR MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 07.U.S. HOME DÉCOR MARKET REVENUE, BY PRICE, 2019–2027 ($MILLION)
TABLE 08.U.S. HOME DÉCOR MARKET REVENUE, BY INCOME GROUP, 2019–2027 ($MILLION)
TABLE 09.U.S. HOME DÉCOR MARKET REVENUE, BY CATEGORY, 2019–2027 ($MILLION) LIST OF FIGURES

FIGURE 01.KEY SEGMENTS: U.S. HOME DÉCOR MARKET
FIGURE 02.EXECUTIVE SUMMARY
FIGURE 03.TOP INVESTMENT POCKETS
FIGURE 04.U.S. HOME DECORE MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 05.IMPACT OF COVID-19 ON HOME DÉCOR MARKET FORECAST
FIGURE 06.U.S. HOME DÉCOR MARKET, BY PRODUCT TYPE, 2019 (%)
FIGURE 07.U.S. HOME DÉCOR MARKET REVENUE FOR RUG TEXTILES, 2019-2027 ($MILLION)
FIGURE 08.U.S. HOME DÉCOR MARKET REVENUE FOR BATH TEXTILES, 2019-2027 ($MILLION)
FIGURE 09.U.S. HOME DÉCOR MARKET REVENUE FOR BED TEXTILES, 2019-2027 ($MILLION)
FIGURE 10.U.S. HOME DÉCOR MARKET REVENUE FOR KITCHEN & DINING TEXTILES, 2019-2027 ($MILLION)
FIGURE 11.U.S. HOME DÉCOR MARKET REVENUE FOR RUG TEXTILES, 2019-2027 ($MILLION)
FIGURE 12.U.S. HOME DÉCOR MARKET REVENUE FOR TILES, 2019-2027 ($MILLION)
FIGURE 13.U.S. HOME DÉCOR MARKET REVENUE FOR WOOD & LAMINATE TEXTILES, 2019-2027 ($MILLION)
FIGURE 14.U.S. HOME DÉCOR MARKET REVENUE FOR VINYL & RUBER, 2019-2027 ($MILLION)
FIGURE 15.U.S. HOME DÉCOR MARKET REVENUE FOR CARPET & RUG TEXTILES, 2019-2027 ($MILLION)
FIGURE 16.U.S. HOME DÉCOR MARKET REVENUE FOR OTHERS, 2019-2027 ($MILLION)
FIGURE 17.U.S. HOME DÉCOR MARKET REVENUE FOR KITCHEN, 2019-2027 ($MILLION)
FIGURE 18.U.S. HOME DÉCOR MARKET REVENUE FOR OTHERS, 2019-2027 ($MILLION)
FIGURE 19.U.S. HOME DÉCOR MARKET REVENUE FOR BATHROOM, 2019-2027 ($MILLION)
FIGURE 20.U.S. HOME DÉCOR MARKET REVENUE FOR OUTDOOR, 2019-2027 ($MILLION)
FIGURE 21.U.S. HOME DÉCOR MARKET REVENUE FOR LIGHTING, 2019-2027 ($MILLION)
FIGURE 22.U.S. HOME DECORMARKET, BY DISTRIBUTION CHANNEL, 2019 (%)
FIGURE 23.U.S. HOME DÉCOR MARKET REVENUE FOR SUPERMARKET & HYPERMARKET, 2019-2027 ($MILLION)
FIGURE 24.U.S. HOME DÉCOR MARKET REVENUE FOR SPECIALTY STORES, 2019-2027 ($MILLION)
FIGURE 25.U.S. HOME DÉCOR MARKET REVENUE FOR E-COMMERCE, 2019-2027 ($MILLION)
FIGURE 26.U.S. HOME DÉCOR MARKET REVENUE FOR OTHERS, 2019-2027 ($MILLION)
FIGURE 27.U.S. HOME DECORMARKET, BY PRICE, 2019 (%)
FIGURE 28.U.S. HOME DÉCOR MARKET REVENUE FOR PREMIUM, 2019-2027 ($MILLION)
FIGURE 29.U.S. HOME DÉCOR MARKET REVENUE FOR MASS, 2019-2027 ($MILLION)
FIGURE 30.U.S. HOME DECORMARKET, BY INCOME GROUP, 2019 (%)
FIGURE 31.U.S. HOME DÉCOR MARKET REVENUE FOR LOWER MIDDLE INCOME, 2019-2027 ($MILLION)
FIGURE 32.U.S. HOME DÉCOR MARKET REVENUE FOR UPPER MIDDLE INCOME, 2019-2027 ($MILLION)
FIGURE 33.U.S. HOME DÉCOR MARKET REVENUE FOR HIGHER INCOME, 2019-2027 ($MILLION)
FIGURE 34.U.S. HOME DECORMARKET, BY CATEGORY, 2019 (%)
FIGURE 35.U.S. ECO-FRIENDLY HOME DÉCOR MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 36.U.S. HOME DÉCOR MARKET REVENUE FOR CONVENTIONAL, 2019-2027 ($MILLION
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