Premium Messaging Market by Tool (Cloud API messaging platform and Traditional and managed messaging services), End User (Banking and financial institutions, Transport and travelling, Healthcare, Retail, Media and entertainment) - Opportunity and Forecast, 2017-2023

Code: ALLI-Auto-4L152

Report

November 2019

Pages:151

Allied Market Research

Description

Table of Content

Tables & Figures

FEATURED COMPANIES

Segment

Premium Messaging Market was valued at USD 54,579 Million in 2016, and is projected to reach at USD 78,349 Million by 2023, with a CAGR of 5.4%.

Premium messaging is a ubiquitous and discreet technique of reaching everyone using a basic feature phone without any additional access to data services. Application-to-person (A2P) premium message is a type of SMS service sent from an application, particularly a web application, to a mobile subscriber. SMS can also be sent from mobile subscribers to web applications, which are known as person-to-application (P2A) messaging.

The general uses of premium messaging are marketing messages, alerts, notifications, voting, subscriptions, and flight alerts. SMS can reach any network globally and it is centrally invoiced; thus, it is mostly preferred over other content delivery mediums. Premium messaging services are widely used in financial and banking services institutions, e-commerce, tourism, healthcare, and entertainment, among others.

Growth in mobile marketing activities by marketers and application developers are contributing to the growth of the premium messaging Market. Marketers, application developers, and brands, together utilize SMS services to retain and expand their customer base, by updating their customers with campaign perks, location-based opportunities, first-hand/breaking news, and other important information.

The premium messaging market is segmented on the basis of tools, end user, and geography. Based on the tools, the premium messaging market is segmented into cloud API messaging platform and traditional & managed messaging services. By end user, the premium messaging market is segmented into banking and financial institutions, transport and travelling, healthcare, media and entertainment, retail, and others. Among the end users, the banking and financial institutions segment dominated the market in 2016 due to rapid shift of financial institutions towards premium messaging services. This was due to rapid proliferation of mobile banking and mobile payment services across the globe. Geographically, the premium messaging market is studied across North America, Europe, Asia-Pacific, and LAMEA. Among regions, the market in LAMEA is projected to grow at the highest CAGR during the forecast period owing increase in the number of mobile device subscribers and rise in adoption of premium messaging services, especially for sales, marketing, and promotions in the region.

The prominent companies—operating in the premium messaging industry—adopted expansion, partnership, and acquisition as their major strategies for business growth and expansion. Key players identified in the premium messaging market include Verizon, Mblox, Twilio, Inc., AT&T, Beepsend, CLX Communications, Dialogue Communications Ltd., Infobip Ltd., Mahindra Comviva, and Tata Communications Ltd.

KEY BENEFITS

The study provides an in-depth analysis of the premium messaging industry along with current and future trends to elucidate the imminent investment pockets.
Information regarding key drivers, restraints, and opportunities along with their impact analysis on the premium messaging market is provided in the report.
Porter’s Five Forces analysis illustrates the potency of buyers and suppliers operating in the premium messaging industry.
The quantitative analysis of the global market from 2017 to 2023 is provided in the report to determine the premium messaging market size and potential.

KEY MARKET SEGMENTS

The premium messaging market is segmented based on tools, end user, and geography.

BY TOOLS

Cloud API messaging platform
Traditional and managed messaging services

BY END USER

Banking and financial institutions
Transport and travelling
Healthcare
Media and entertainment
Retail
Others (government, educational institutions, manufacturing, energy & utilities sectors)

BY REGION

North America

United States
Canada
Mexico

Europe

France
UK
Germany
Rest of Europe

Asia-Pacific

China
India
Japan
Rest of Asia-Pacific

LAMEA

Latin America
Middle East
Africa

KEY MARKET PLAYERS PROFILED IN THE REPORT

Verizon
Mblox
Twilio, Inc.
AT&T
Beepsend
CLX Communications
Dialogue Communications Ltd.
Infobip Ltd.
Mahindra Comviva
Tata Communications Ltd.

FEATURED COMPANIES

Segment

CHAPTER 1 INTRODUCTION

1.1. Report description

1.2. Key benefits

1.3. Key market segments

1.4. Research methodology

1.4.1. Primary research

1.4.2. Secondary research

1.4.3. Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

2.1. CXO perspective

CHAPTER 3 MARKET OVERVIEW

3.1. Market definition and scope

3.2. Key findings

3.2.1. Top investment pockets

3.3. Porters five forces Analysis

3.3.1. Moderate bargaining power of suppliers

3.3.2. Moderate threat of new entrants

3.3.3. Moderate threat of substitutes

3.3.4. High competitive rivalry

3.3.5. Moderate bargaining power among buyers

3.4. Market dynamics

3.4.1. Drivers

3.4.1.1. Rise in mobile subscriber base

3.4.1.2. Focus on enhancing customer interaction

3.4.1.3. Surging adoption of 2FA (Two-Factor Authentication)

3.4.2. Restraints

3.4.2.1. Grey routes denting revenue

3.4.2.2. Increasing mobile messaging spam

3.4.3. Opportunities

3.4.3.1. Social communication

3.4.3.2. Enterprise partnership

CHAPTER 4 PREMIUM MESSAGING MARKET, BY TOOLS

4.1. Overview

4.2. Cloud API messaging platform

4.2.1. Key market trends, growth factors, and opportunities

4.2.2. Market size and forecast

4.3. Traditional and Managed Messaging Services

4.3.1. Key market trends, growth factors, and opportunities

4.3.2. Market size and forecast

CHAPTER 5 PREMIUM MESSAGING MARKET, BY END USER

5.1. Overview

5.2. Banking and financial institutions

5.2.1. Key market trends, growth factors, and opportunities

5.2.2. Market size and forecast

5.3. Transport and travelling

5.3.1. Key market trends, growth factors, and opportunities

5.3.2. Market size and forecast

5.4. Healthcare

5.4.1. Key market trends, growth factors, and opportunities

5.4.2. Market size and forecast

5.5. Media and Entertainment

5.5.1. Key market trends, growth factors, and opportunities

5.5.2. Market size and forecast

5.6. Retail

5.6.1. Key market trends, growth factors, and opportunities

5.6.2. Market size and forecast

5.7. Others

5.7.1. Key market trends, growth factors, and opportunities

5.7.2. Market size and forecast

CHAPTER 6 PREMIUM MESSAGING MARKET, BY REGION

6.1. Overview

6.2. North America

6.2.1. Key market trends, growth factors, and opportunities

6.2.2. Market size and forecast

6.2.2.1. U.S.

6.2.2.1.1. MARKET SIZE AND FORECAST

6.2.2.2. Canada

6.2.2.2.1. MARKET SIZE AND FORECAST

6.2.2.3. Mexico

6.2.2.3.1. MARKET SIZE AND FORECAST

6.3. Europe

6.3.1. Key market trends, growth factors, and opportunities

6.3.2. Market size and forecast

6.3.2.1. Germany

6.3.2.1.1. MARKET SIZE AND FORECAST

6.3.2.2. UK

6.3.2.2.1. MARKET SIZE AND FORECAST

6.3.2.3. France

6.3.2.3.1. MARKET SIZE AND FORECAST

6.3.2.4. Italy

6.3.2.4.1. MARKET SIZE AND FORECAST

6.3.2.5. Rest of Europe

6.3.2.5.1. MARKET SIZE AND FORECAST

6.4. Asia-Pacific

6.4.1. Key market trends, growth factors, and opportunities

6.4.2. Market size and forecast

6.4.2.1. China

6.4.2.1.1. MARKET SIZE AND FORECAST

6.4.2.2. India

6.4.2.2.1. MARKET SIZE AND FORECAST

6.4.2.3. Japan

6.4.2.3.1. MARKET SIZE AND FORECAST

6.4.2.4. Rest of Asia-Pacific

6.4.2.4.1. MARKET SIZE AND FORECAST

6.5. LAMEA

6.5.1. Key market trends, growth factors, and opportunities

6.5.2. Market size and forecast

6.5.2.1. Latin America

6.5.2.1.1. MARKET SIZE AND FORECAST

6.5.2.2. Middle East

6.5.2.2.1. MARKET SIZE AND FORECAST

6.5.2.3. Africa

6.5.2.3.1. MARKET SIZE AND FORECAST

CHAPTER 7 COMPANY PROFILES

7.1. Verizon

7.1.1. Company overview

7.1.2. Company snapshot

7.1.3. Operating business segments

7.1.4. Product portfolio

7.1.5. Business performance

7.1.6. Key strategic moves & developments, 2014-2016

7.2. Mblox

7.2.1. Company overview

7.2.2. Company snapshot

7.2.3. Operating business segments

7.2.4. Product portfolio

7.2.5. Business performance

7.2.6. Key strategic moves & developments, 2014-2016

7.3. Twilio, Inc.

7.3.1. Company overview

7.3.2. Company snapshot

7.3.3. Operating business segments

7.3.4. Product portfolio

7.3.5. Business performance

7.3.6. Key strategic moves & developments, 2014-2016

7.4. AT&T

7.4.1. Company overview

7.4.2. Company snapshot

7.4.3. Operating business segments

7.4.4. Product portfolio

7.5. Beepsend

7.5.1. Company overview

7.5.2. Company snapshot

7.5.3. Operating business segments

7.5.4. Product portfolio

7.5.5. Key strategic moves & developments, 2014-2016

7.6. CLX Communications

7.6.1. Company overview

7.6.2. Company snapshot

7.6.3. Operating business segments

7.6.4. Product portfolio

7.6.5. Business performance

7.6.6. Key strategic moves & developments, 2014-2016

7.7. Dialogue Communications Ltd.

7.7.1. Company overview

7.7.2. Company snapshot

7.7.3. Operating business segments

7.7.4. Product portfolio

7.7.5. Business performance

7.7.6. Key strategic moves and developments

7.8. Infobip Ltd.

7.8.1. Company overview

7.8.2. Company snapshot

7.8.3. Operating business segments

7.8.4. Product portfolio

7.8.5. Business performance

7.8.6. Key strategic moves & developments, 2014-2016

7.9. Mahindra Comviva

7.9.1. Company overview

7.9.2. Company snapshot

7.9.3. Operating business segments

7.9.4. Product portfolio

7.9.5. Business performance

7.9.6. Key strategic moves & developments, 2014-2016

7.10. Tata Communications Ltd.

7.10.1. Company overview

7.10.2. Company snapshot

7.10.3. Operating business segments

7.10.4. Product portfolio

7.10.5. Business performance

7.10.6. Key strategic moves & developments, 2014-201

FEATURED COMPANIES

Segment

TABLE 1. PREMIUM MESSAGING MARKET, BY TOOLS, 2016-2023 ($MILLION)

TABLE 2. PREMIUM MESSAGING MARKET: CLOUD API MESSAGING PLATFORM SEGMENT BY REGION, 2016-2023 ($MILLION)

TABLE 3. PREMIUM MESSAGING MARKET: TRADITIONAL AND MANAGED MESSAGING SERVICES SEGMENT BY REGION, 2016-2023 ($MILLION)

TABLE 4. PREMIUM MESSAGING MARKET, BY END USER, 2016-2023 ($MILLION)

TABLE 5. PREMIUM MESSAGING MARKET: BANKING AND FINANCIAL INSTITUTIONS SEGMENT BY REGION, 2016-2023 ($MILLION)

TABLE 6. PREMIUM MESSAGING MARKET: TRANSPORT AND TRAVELLING SEGMENT BY REGION, 2016-2023 ($MILLION)

TABLE 7. PREMIUM MESSAGING MARKET: HEALTHCARE SEGMENT BY REGION, 2016-2023 ($MILLION)

TABLE 8. PREMIUM MESSAGING MARKET: MEDIA AND ENTERTAINMENT SEGMENT BY REGION, 2016-2023 ($MILLION)

TABLE 9. PREMIUM MESSAGING MARKET: RETAIL SEGMENT BY REGION, 2016-2023 ($MILLION)

TABLE 10. PREMIUM MESSAGING MARKET: OTHERS SEGMENT BY REGION, 2016-2023 ($MILLION)

TABLE 11. PREMIUM MESSAGING MARKET, BY REGION, 2016-2023 ($MILLION)

TABLE 12. NORTH AMERICA: PREMIUM MESSAGING MARKET, BY TOOLS, 2016-2023 ($MILLION)

TABLE 13. NORTH AMERICA: PREMIUM MESSAGING MARKET, BY END USER, 2016-2023 ($MILLION)

TABLE 14. NORTH AMERICA: PREMIUM MESSAGING MARKET, BY COUNTRY, 2016-2023 ($MILLION)

TABLE 15. EUROPE: PREMIUM MESSAGING MARKET, BY TOOLS, 2016-2023 ($MILLION)

TABLE 16. EUROPE: PREMIUM MESSAGING MARKET, BY END USER, 2016-2023 ($MILLION)

TABLE 17. EUROPE: PREMIUM MESSAGING MARKET, BY COUNTRY, 2016-2023 ($MILLION)

TABLE 18. ASIA-PACIFIC: PREMIUM MESSAGING MARKET, BY TOOLS, 2016-2023 ($MILLION)

TABLE 19. ASIA-PACIFIC PREMIUM MESSAGING MARKET, BY END USER, 2016-2023 ($MILLION)

TABLE 20. ASIA-PACIFIC PREMIUM MESSAGING MARKET, BY COUNTRY, 2016-2023 ($MILLION)

TABLE 21. LAMEA: PREMIUM MESSAGING MARKET, BY TOOLS, 2016-2023 ($MILLION)

TABLE 22. LAMEA: PREMIUM MESSAGING MARKET, BY END USER, 2016-2023 ($MILLION)

TABLE 23. LAMEA: PREMIUM MESSAGING MARKET, BY COUNTRY, 2016-2023 ($MILLION)

TABLE 24. VERIZON: COMPANY SNAPSHOT

TABLE 25. VERIZON: OPERATING SEGMENTS

TABLE 26. VERIZON: PRODUCT PORTFOLIO

TABLE 27. MBLOX: COMPANY SNAPSHOT

TABLE 28. MBLOX: OPERATING SEGMENTS

TABLE 29. MBLOX: PRODUCT PORTFOLIO

TABLE 30. TWILIO, INC.: COMPANY SNAPSHOT

TABLE 31. TWILIO, INC.: OPERATING SEGMENTS

TABLE 32. TWILIO, INC.: PRODUCT PORTFOLIO

TABLE 33. AT&T : COMPANY SNAPSHOT

TABLE 34. AT&T : OPERATING SEGMENTS

TABLE 35. AT&T : PRODUCT PORTFOLIO

TABLE 36. BEEPSEND : COMPANY SNAPSHOT

TABLE 37. BEEPSEND : OPERATING SEGMENTS

TABLE 38. BEEPSEND : PRODUCT PORTFOLIO

TABLE 39. CLX COMMUNICATIONS: COMPANY SNAPSHOT

TABLE 40. CLX COMMUNICATIONS: OPERATING SEGMENTS

TABLE 41. CLX COMMUNICATIONS: PRODUCT PORTFOLIO

TABLE 42. DIALOGUE COMMUNICATIONS LTD.: COMPANY SNAPSHOT

TABLE 43. DIALOGUE COMMUNICATIONS LTD.: OPERATING SEGMENTS

TABLE 44. DIALOGUE COMMUNICATIONS LTD.: PRODUCT PORTFOLIO

TABLE 45. INFOBIP LTD.: COMPANY SNAPSHOT

TABLE 46. INFOBIP LTD.: OPERATING SEGMENTS

TABLE 47. INFOBIP LTD.: PRODUCT PORTFOLIO

TABLE 48. MAHINDRA COMVIVA: COMPANY SNAPSHOT

TABLE 49. MAHINDRA COMVIVA: OPERATING SEGMENTS

TABLE 50. MAHINDRA COMVIVA: PRODUCT PORTFOLIO

TABLE 51. TATA COMMUNICATIONS LTD.: COMPANY SNAPSHOT

TABLE 52. TATA COMMUNICATIONS LTD.: OPERATING SEGMENTS

TABLE 53. TATA COMMUNICATIONS LTD.: PRODUCT PORTFOLIO FIGURE 1. PREMIUM MESSAGING MARKET SEGMENTATION

FIGURE 2. KEY INVESTMENT POCKETS

FIGURE 3. PREMIUM MESSAGING MARKET, BY TOOLS

FIGURE 5. PREMIUM MESSAGING MARKET BY CLOUD API MESSAGING PLATFORM SEGMENT, 2016-2023 ($MILLION)

FIGURE 6. PREMIUM MESSAGING MARKET BY TRADITIONAL AND MANAGED MESSAGING SERVICES SEGMENT, 2016-2023 ($MILLION)

FIGURE 7. PREMIUM MESSAGING MARKET, BY END USER

FIGURE 8. PREMIUM MESSAGING MARKET BY BANKING AND FINANCIAL INSTITUTIONS SEGMENT, 2016-2023 ($MILLION)

FIGURE 9. PREMIUM MESSAGING MARKET BY TRANSPORT AND TRAVELLING SEGMENT, 2016-2023 ($MILLION)

FIGURE 10. PREMIUM MESSAGING MARKET BY HEALTHCARE SEGMENT, 2016-2023 ($MILLION)

FIGURE 11. PREMIUM MESSAGING MARKET BY MEDIA AND ENTERTAINMENT SEGMENT, 2016-2023 ($MILLION)

FIGURE 12. PREMIUM MESSAGING MARKET BY RETAIL SEGMENT, 2016-2023 ($MILLION)

FIGURE 13. PREMIUM MESSAGING MARKET BY OTHERS SEGMENT, 2016-2023 ($MILLION)

FIGURE 14. PREMIUM MESSAGING MARKET, BY REGION, 2016 (%)

FIGURE 15. NORTH AMERICA: PREMIUM MESSAGING MARKET

FIGURE 16. U.S.: PREMIUM MESSAGING MARKET, 2016-2023 ($MILLION)

FIGURE 17. CANADA: PREMIUM MESSAGING MARKET, 2016-2023 ($MILLION)

FIGURE 18. MEXICO: PREMIUM MESSAGING MARKET, 2016-2023 ($MILLION)

FIGURE 19. EUROPE: PREMIUM MESSAGING MARKET

FIGURE 20. GERMANY: PREMIUM MESSAGING MARKET, 2016-2023

FIGURE 21. UK: PREMIUM MESSAGING MARKET, 2016-2023

FIGURE 22. FRANCE: PREMIUM MESSAGING MARKET, 2016-2023

FIGURE 23. ITALY: PREMIUM MESSAGING MARKET, 2016-2023

FIGURE 24. REST OF EUROPE: PREMIUM MESSAGING MARKET, 2016-2023

FIGURE 25. ASIA-PACIFIC: PREMIUM MESSAGING MARKET

FIGURE 26. CHINA: PREMIUM MESSAGING MARKET, 2016-2023

FIGURE 27. INDIA: PREMIUM MESSAGING MARKET, 2016-2023

FIGURE 28. JAPAN: PREMIUM MESSAGING MARKET, 2016-2023

FIGURE 29. REST OF ASIA-PACIFIC: PREMIUM MESSAGING MARKET, 2016-2023

FIGURE 30. LAMEA: PREMIUM MESSAGING MARKET

FIGURE 31. LATIN AMERICA: PREMIUM MESSAGING MARKET, 2016-2023

FIGURE 32. MIDDLE EAST: PREMIUM MESSAGING MARKET, 2016-2023

FIGURE 33. AFRICA: PREMIUM MESSAGING MARKET, 2016-2023

FIGURE 34. VERIZON: REVENUE, 2014-2016 ($MILLION)

FIGURE 35. VERIZON: REVENUE SHARE BY SEGMENT, 2016 (%)

FIGURE 36. VERIZON: REVENUE SHARE BY GEOGRAPHY, 2016 (%)

FIGURE 37. VERIZON: STRATEGY SHARE, 2014-2017 (%)

FIGURE 38. MBLOX: REVENUE, 2014-2016 ($MILLION)

FIGURE 39. MBLOX: REVENUE SHARE BY SEGMENT, 2016 (%)

FIGURE 40. MBLOX: REVENUE SHARE BY GEOGRAPHY, 2016 (%)

FIGURE 41. MBLOX: STRATEGY SHARE, 2014-2016 (%)

FIGURE 42. TWILIO, INC.: REVENUE, 2013-2015 ($MILLION)

FIGURE 43. TWILIO, INC.: REVENUE SHARE BY SEGMENT, 2015 (%)

FIGURE 44. TWILIO, INC.: REVENUE SHARE BY GEOGRAPHY, 2015 (%)

FIGURE 45. TWILIO, INC.: STRATEGY SHARE, 2014-2016 (%)

FIGURE 46. BEEPSEND : STRATEGY SHARE, 2014-2016 (%)

FIGURE 47. CLX COMMUNICATIONS: REVENUE, 2014-2016 ($MILLION)

FIGURE 48. CLX COMMUNICATIONS: REVENUE SHARE BY SEGMENT, 2016 (%)

FIGURE 49. CLX COMMUNICATIONS: REVENUE SHARE BY GEOGRAPHY, 2016 (%)

FIGURE 50. CLX COMMUNICATIONS: STRATEGY SHARE, 2014-2016 (%)

FIGURE 51. DIALOGUE COMMUNICATIONS LTD.: REVENUE, 2014-2016 ($MILLION)

FIGURE 52. DIALOGUE COMMUNICATIONS LTD.: REVENUE SHARE BY SEGMENT, 2016 (%)

FIGURE 53. DIALOGUE COMMUNICATIONS LTD.: REVENUE SHARE BY GEOGRAPHY, 2016 (%)

FIGURE 54. DIALOGUE COMMUNICATIONS LTD.: STRATEGY SHARE, 2014-2016 (%)

FIGURE 55. INFOBIP LTD.: REVENUE, 2014-2016 ($MILLION)

FIGURE 56. INFOBIP LTD.: REVENUE SHARE BY SEGMENT, 2016 (%)

FIGURE 57. INFOBIP LTD.: REVENUE SHARE BY GEOGRAPHY, 2016 (%)

FIGURE 58. INFOBIP LTD.: STRATEGY SHARE, 2014-2016 (%)

FIGURE 59. MAHINDRA COMVIVA ABC: REVENUE, 2013-2015 ($MILLION)

FIGURE 60. MAHINDRA COMVIVA: REVENUE SHARE BY SEGMENT, 2015 (%)

FIGURE 61. MAHINDRA COMVIVA: REVENUE SHARE BY GEOGRAPHY, 2015 (%)

FIGURE 62. MAHINDRA COMVIVA: STRATEGY SHARE, 2014-2016 (%)

FIGURE 63. TATA COMMUNICATIONS LTD.: REVENUE, 2013-2015 ($MILLION)

FIGURE 64. TATA COMMUNICATIONS LTD.: REVENUE SHARE BY SEGMENT, 2015 (%)

FIGURE 65. TATA COMMUNICATIONS LTD.: STRATEGY SHARE, 2014-2016 (%

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Premium Messaging Market by Tool (Cloud API messaging platform and Traditional and managed messaging services), End User (Banking and financial institutions, Transport and travelling, Healthcare, Retail, Media and entertainment) - Opportunity and Forecast, 2017-2023

Published Date: November 2019

Report Code: ALLI-Auto-4L152

Premium Messaging Market by Tool (Cloud API messaging platform and Traditional and managed messaging services), End User (Banking and financial institutions, Transport and travelling, Healthcare, Retail, Media and entertainment) - Opportunity and Forecast, 2017-2023

FEATURED COMPANIES

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