LIST OF TABLES
TABLE 01. GLOBAL HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 02. HEALTHCARE BIOMETRICS MARKET FOR FINGERPRINT RECOGNITION, BY REGION, 2021-2031 (REVENUE, $MILLION)
TABLE 03. HEALTHCARE BIOMETRICS MARKET FOR FACE RECOGNITION, BY REGION, 2021-2031 (REVENUE, $MILLION)
TABLE 04. HEALTHCARE BIOMETRICS MARKET FOR VOICE RECOGNITION, BY REGION, 2021-2031 (REVENUE, $MILLION)
TABLE 05. HEALTHCARE BIOMETRICS MARKET FOR VEIN RECOGNITION, BY REGION, 2021-2031 (REVENUE, $MILLION)
TABLE 06. HEALTHCARE BIOMETRICS MARKET FOR IRIS RECOGNITION, BY REGION, 2021-2031 (REVENUE, $MILLION)
TABLE 07. HEALTHCARE BIOMETRICS MARKET FOR HAND RECOGNITION, BY REGION, 2021-2031 (REVENUE, $MILLION)
TABLE 08. HEALTHCARE BIOMETRICS MARKET FOR OTHERS, BY REGION, 2021-2031 (REVENUE, $MILLION)
TABLE 09. GLOBAL HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 10. HEALTHCARE BIOMETRICS MARKET FOR MEDICAL RECORD AND DATA CENTER SECURITY, BY REGION, 2021-2031 (REVENUE, $MILLION)
TABLE 11. HEALTHCARE BIOMETRICS MARKET FOR PATIENT IDENTIFICATION AND TRACKING, BY REGION, 2021-2031 (REVENUE, $MILLION)
TABLE 12. HEALTHCARE BIOMETRICS MARKET FOR CARE PROVIDER AUTHENTICATION, BY REGION, 2021-2031 (REVENUE, $MILLION)
TABLE 13. HEALTHCARE BIOMETRICS MARKET FOR HOME/REMOTE PATIENT MONITORING, BY REGION, 2021-2031 (REVENUE, $MILLION)
TABLE 14. HEALTHCARE BIOMETRICS MARKET FOR OTHERS, BY REGION, 2021-2031 (REVENUE, $MILLION)
TABLE 15. GLOBAL HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 16. HEALTHCARE BIOMETRICS MARKET FOR HOSPITALS, BY REGION, 2021-2031 (REVENUE, $MILLION)
TABLE 17. HEALTHCARE BIOMETRICS MARKET FOR CLINICS, BY REGION, 2021-2031 (REVENUE, $MILLION)
TABLE 18. HEALTHCARE BIOMETRICS MARKET FOR CLINICAL LABORATORIES, BY REGION, 2021-2031 (REVENUE, $MILLION)
TABLE 19. HEALTHCARE BIOMETRICS MARKET FOR HEALTHCARE INSTITUTIONS, BY REGION, 2021-2031 (REVENUE, $MILLION)
TABLE 20. HEALTHCARE BIOMETRICS MARKET, BY REGION, 2021-2031 (REVENUE, $MILLION)
TABLE 21. NORTH AMERICA HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 22. NORTH AMERICA HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 23. NORTH AMERICA HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 24. NORTH AMERICA HEALTHCARE BIOMETRICS MARKET, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
TABLE 25. U.S. HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 26. U.S. HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 27. U.S. HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 28. CANADA HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 29. CANADA HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 30. CANADA HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 31. MEXICO HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 32. MEXICO HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 33. MEXICO HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 34. EUROPE HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 35. EUROPE HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 36. EUROPE HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 37. EUROPE HEALTHCARE BIOMETRICS MARKET, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
TABLE 38. GERMANY HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 39. GERMANY HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 40. GERMANY HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 41. UK HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 42. UK HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 43. UK HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 44. FRANCE HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 45. FRANCE HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 46. FRANCE HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 47. SPAIN HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 48. SPAIN HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 49. SPAIN HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 50. ITALY HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 51. ITALY HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 52. ITALY HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 53. REST OF EUROPE HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 54. REST OF EUROPE HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 55. REST OF EUROPE HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 56. ASIA-PACIFIC HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 57. ASIA-PACIFIC HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 58. ASIA-PACIFIC HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 59. ASIA-PACIFIC HEALTHCARE BIOMETRICS MARKET, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
TABLE 60. CHINA HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 61. CHINA HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 62. CHINA HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 63. JAPAN HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 64. JAPAN HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 65. JAPAN HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 66. INDIA HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 67. INDIA HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 68. INDIA HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 69. SOUTH KOREA HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 70. SOUTH KOREA HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 71. SOUTH KOREA HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 72. AUSTRALIA HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 73. AUSTRALIA HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 74. AUSTRALIA HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 75. REST OF ASIA-PACIFIC HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 76. REST OF ASIA-PACIFIC HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 77. REST OF ASIA-PACIFIC HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 78. LAMEA HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 79. LAMEA HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 80. LAMEA HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 81. LAMEA HEALTHCARE BIOMETRICS MARKET, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
TABLE 82. BRAZIL HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 83. BRAZIL HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 84. BRAZIL HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 85. SOUTH ARABIA HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 86. SOUTH ARABIA HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 87. SOUTH ARABIA HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 88. UAE HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 89. UAE HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 90. UAE HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 91. SOUTH AFRICA HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 92. SOUTH AFRICA HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 93. SOUTH AFRICA HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 94. REST OF LAMEA HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021-2031 (REVENUE, $MILLION)
TABLE 95. REST OF LAMEA HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021-2031 (REVENUE, $MILLION)
TABLE 96. REST OF LAMEA HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021-2031 (REVENUE, $MILLION)
TABLE 97. ZOTERO: KEY EXECUTIVES
TABLE 98. ZOTERO: COMPANY SNAPSHOT
TABLE 99. NEC CORPORATION: KEY EXECUTIVES
TABLE 100. NEC CORPORATION: COMPANY SNAPSHOT
TABLE 101. CROSSMATCH TECHNOLOGIES: KEY EXECUTIVES
TABLE 102. CROSSMATCH TECHNOLOGIES: COMPANY SNAPSHOT
TABLE 103. FUJITSU LIMITED : KEY EXECUTIVES
TABLE 104. FUJITSU LIMITED : COMPANY SNAPSHOT
TABLE 105. BIO-KEY INTERNATIONAL: KEY EXECUTIVES
TABLE 106. BIO-KEY INTERNATIONAL: COMPANY SNAPSHOT
TABLE 107. 3M COGENT, INC: KEY EXECUTIVES
TABLE 108. 3M COGENT, INC: COMPANY SNAPSHOT
TABLE 109. SUPREMA INC: KEY EXECUTIVES
TABLE 110. SUPREMA INC: COMPANY SNAPSHOT
TABLE 111. IDEMIA (MORPHO): KEY EXECUTIVES
TABLE 112. IDEMIA (MORPHO): COMPANY SNAPSHOT
TABLE 113. IMPRIVATA, INC.: KEY EXECUTIVES
TABLE 114. IMPRIVATA, INC.: COMPANY SNAPSHOT
TABLE 115. INTEGRATED BIOMETRICS: KEY EXECUTIVES
TABLE 116. INTEGRATED BIOMETRICS: COMPANY SNAPSHOT LIST OF FIGURES
FIGURE 01. HEALTHCARE BIOMETRICS MARKET, 2021-2031
FIGURE 02. SEGMENTATION OF HEALTHCARE BIOMETRICS MARKET, 2021-2031
FIGURE 03. TOP INVESTMENT POCKETS IN HEALTHCARE BIOMETRICS MARKET (2022-2031)
FIGURE 04. PORTER FIVE-1
FIGURE 05. PORTER FIVE-2
FIGURE 06. PORTER FIVE-3
FIGURE 07. PORTER FIVE-4
FIGURE 08. PORTER FIVE-5
FIGURE 09. DRIVERS, RESTRAINTS AND OPPORTUNITIES: GLOBALHEALTHCARE BIOMETRICS MARKET
FIGURE 10. IMPACT OF KEY REGULATION: HEALTHCARE BIOMETRICS MARKET
FIGURE 11. MARKET SHARE ANALYSIS: HEALTHCARE BIOMETRICS MARKET
FIGURE 12. PATENT ANALYSIS BY COMPANY
FIGURE 13. PATENT ANALYSIS BY COUNTRY
FIGURE 14. REGULATORY GUIDELINES: HEALTHCARE BIOMETRICS MARKET
FIGURE 15. VALUE CHAIN ANALYSIS: HEALTHCARE BIOMETRICS MARKET
FIGURE 16. HEALTHCARE BIOMETRICS MARKET, BY TECHNOLOGY, 2021(%)
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF HEALTHCARE BIOMETRICS MARKET FOR FINGERPRINT RECOGNITION, BY COUNTRY 2021-2031(%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF HEALTHCARE BIOMETRICS MARKET FOR FACE RECOGNITION, BY COUNTRY 2021-2031(%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF HEALTHCARE BIOMETRICS MARKET FOR VOICE RECOGNITION, BY COUNTRY 2021-2031(%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF HEALTHCARE BIOMETRICS MARKET FOR VEIN RECOGNITION, BY COUNTRY 2021-2031(%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF HEALTHCARE BIOMETRICS MARKET FOR IRIS RECOGNITION, BY COUNTRY 2021-2031(%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF HEALTHCARE BIOMETRICS MARKET FOR HAND RECOGNITION, BY COUNTRY 2021-2031(%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF HEALTHCARE BIOMETRICS MARKET FOR OTHERS, BY COUNTRY 2021-2031(%)
FIGURE 24. HEALTHCARE BIOMETRICS MARKET, BY APPLICATION, 2021(%)
FIGURE 25. COMPARATIVE SHARE ANALYSIS OF HEALTHCARE BIOMETRICS MARKET FOR MEDICAL RECORD AND DATA CENTER SECURITY, BY COUNTRY 2021-2031(%)
FIGURE 26. COMPARATIVE SHARE ANALYSIS OF HEALTHCARE BIOMETRICS MARKET FOR PATIENT IDENTIFICATION AND TRACKING, BY COUNTRY 2021-2031(%)
FIGURE 27. COMPARATIVE SHARE ANALYSIS OF HEALTHCARE BIOMETRICS MARKET FOR CARE PROVIDER AUTHENTICATION, BY COUNTRY 2021-2031(%)
FIGURE 28. COMPARATIVE SHARE ANALYSIS OF HEALTHCARE BIOMETRICS MARKET FOR HOME/REMOTE PATIENT MONITORING, BY COUNTRY 2021-2031(%)
FIGURE 29. COMPARATIVE SHARE ANALYSIS OF HEALTHCARE BIOMETRICS MARKET FOR OTHERS, BY COUNTRY 2021-2031(%)
FIGURE 30. HEALTHCARE BIOMETRICS MARKET, BY END-USER, 2021(%)
FIGURE 31. COMPARATIVE SHARE ANALYSIS OF HEALTHCARE BIOMETRICS MARKET FOR HOSPITALS, BY COUNTRY 2021-2031(%)
FIGURE 32. COMPARATIVE SHARE ANALYSIS OF HEALTHCARE BIOMETRICS MARKET FOR CLINICS, BY COUNTRY 2021-2031(%)
FIGURE 33. COMPARATIVE SHARE ANALYSIS OF HEALTHCARE BIOMETRICS MARKET FOR CLINICAL LABORATORIES, BY COUNTRY 2021-2031(%)
FIGURE 34. COMPARATIVE SHARE ANALYSIS OF HEALTHCARE BIOMETRICS MARKET FOR HEALTHCARE INSTITUTIONS, BY COUNTRY 2021-2031(%)
FIGURE 35. HEALTHCARE BIOMETRICS MARKET BY REGION, 2021
FIGURE 36. U.S. HEALTHCARE BIOMETRICS MARKET, 2021-2031 ($MILLION)
FIGURE 37. CANADA HEALTHCARE BIOMETRICS MARKET, 2021-2031 ($MILLION)
FIGURE 38. MEXICO HEALTHCARE BIOMETRICS MARKET, 2021-2031 ($MILLION)
FIGURE 39. GERMANY HEALTHCARE BIOMETRICS MARKET, 2021-2031 ($MILLION)
FIGURE 40. UK HEALTHCARE BIOMETRICS MARKET, 2021-2031 ($MILLION)
FIGURE 41. FRANCE HEALTHCARE BIOMETRICS MARKET, 2021-2031 ($MILLION)
FIGURE 42. SPAIN HEALTHCARE BIOMETRICS MARKET, 2021-2031 ($MILLION)
FIGURE 43. ITALY HEALTHCARE BIOMETRICS MARKET, 2021-2031 ($MILLION)
FIGURE 44. REST OF EUROPE HEALTHCARE BIOMETRICS MARKET, 2021-2031 ($MILLION)
FIGURE 45. CHINA HEALTHCARE BIOMETRICS MARKET, 2021-2031 ($MILLION)
FIGURE 46. JAPAN HEALTHCARE BIOMETRICS MARKET, 2021-2031 ($MILLION)
FIGURE 47. INDIA HEALTHCARE BIOMETRICS MARKET, 2021-2031 ($MILLION)
FIGURE 48. SOUTH KOREA HEALTHCARE BIOMETRICS MARKET, 2021-2031 ($MILLION)
FIGURE 49. AUSTRALIA HEALTHCARE BIOMETRICS MARKET, 2021-2031 ($MILLION)
FIGURE 50. REST OF ASIA-PACIFIC HEALTHCARE BIOMETRICS MARKET, 2021-2031 ($MILLION)
FIGURE 51. BRAZIL HEALTHCARE BIOMETRICS MARKET, 2021-2031 ($MILLION)
FIGURE 52. SOUTH ARABIA HEALTHCARE BIOMETRICS MARKET, 2021-2031 ($MILLION)
FIGURE 53. UAE HEALTHCARE BIOMETRICS MARKET, 2021-2031 ($MILLION)
FIGURE 54. SOUTH AFRICA HEALTHCARE BIOMETRICS MARKET, 2021-2031 ($MILLION)
FIGURE 55. REST OF LAMEA HEALTHCARE BIOMETRICS MARKET, 2021-2031 ($MILLION)
FIGURE 56. TOP WINNING STRATEGIES, BY YEAR
FIGURE 57. TOP WINNING STRATEGIES, BY DEVELOPMENT
FIGURE 58. TOP WINNING STRATEGIES, BY COMPANY
FIGURE 59. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 60. COMPETITIVE DASHBOARD
FIGURE 61. COMPETITIVE HEATMAP: HEALTHCARE BIOMETRICS MARKET
FIGURE 62. TOP PLAYER POSITIONING, 202