The global device as a service market has witnessed stable growth during the COVID-19 pandemic, owing to the dramatically increased digital penetration and rise in remote work and work from home policies.
The device as a service market has been witnessing significant growth, mainly owing to the rising demand for subscription-based models that help customers to convert the high cost of acquiring new technology from a capital expenditure (CapEx) to an operating expense (OpEx) and the ability to use the latest technologies and access customized services, including device configuration, installation, data migration, on-site support, and technology recycling, increasing demand. Furthermore, the COVID-19 outbreak has further resulted in an increase in the demand for device-as-a-service solutions, especially in 2020 and 2021, and has resulted in the increasing growth rate of the device-as-a-service market. Moreover, the pandemic has forced companies to rapidly adopt remote working practices. The DaaS model is gaining popularity among organizations as it provides pre-configured hardware such as desktops, laptops, tablets, and smartphones, and customized software.
Furthermore, major market players are undertaking various strategies to increase the competition and offer enhanced services to their customers. For instance, in April 2021, Lenovo Infrastructure Solutions Group (ISG) with Nutanix announces an As-a-Service solution for Hosted Desktops to help IT decision-makers thrive in the new remote hybrid workforce model. Lenovo TruScale, Lenovo’s first solution for Hosted Desktops with Nutanix, provides companies with a complete and more secure remote work solution. A choice of Lenovo client devices is offered, such as thin clients and PCs, a choice of Citrix and other virtual desktop environments, and ThinkAgile HX Series (powered by Nutanix), all licensed to the end user and managed as-a-service. The complete Hosted Desktops solution provides cloud-like simplicity and on-premises performance, with the convenience of a single monthly payment and a single point of contact for support.
The rapid adoption of the subscription-based services model driving the device as a service market growth. In addition, increasing adoption of DaaS due to its adaptability, cost savings, and data security drive the growth of the device as a service market share. However, lack of awareness regarding the benefits offered by the device-as-a-service model, and security & data protection risks associated with device as a service industry hampering the growth of the device-as-a-service market size. On the contrary, the emergence of the wearable-as-a-service (WaaS) model will provide major lucrative opportunities for growth of the device as a service industry.
The device as a service market is segmented into Enterprise Size, Component, Industry Vertical and Device Type.
The device-as-a-service market is segmented on the basis of component, device type, enterprise size, and industry vertical. By component, it is divided into hardware, software, and services. By device type, it is classified into desktop; laptop, notebook and tablet; and smartphone and peripheral. By enterprise size, it is bifurcated into larger enterprises and small & medium enterprises. By industry vertical, it is categorized into BFSI, IT & telecom, healthcare, retail, education, manufacturing, and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
On the basis of component, the hardware segment is the highest revenue contributor in device as a service market analysis in 2021. This is attributed to the increasing need of businesses to reduce capital expenditure (CAPEX) and operational expenditure (OPEX). However, the software segment is highest growing segment during the forecast period due to high rate of adoption of managed and professional services for device management.
Based on region, North America attained the highest growth in 2021. This is attributed to the rise in adoption of the latest technologies such as cloud computing, the IoT, and new service models such as device-as-a-service. However, Asia-Pacific is the highest growing region due to rise in digital infrastructure and presence of number of SMEs.
DaaS offers a spectrum of benefits to startup firms as well as giant organizations. This includes scaling up & improving the device ability, reducing the workload of IT employees of device configuration, and automating patch management activities. All these aforementioned aspects will steer device-as-a-service industry trends. In addition, the necessity of availing of customized solutions, data migration services, and on-site support will proliferate the size of the device as a service market over the forecast timeline. Furthermore, acceptance of subscription-based service models, the need for enhancing the productivity of the firms, and the need for security compliance will proliferate the expansion of the device-as-a-service industry size in the upcoming years.
Moreover, an escalating requirement of cost-efficient services and the need of highly secured equipment with exceptional stability will generate lucrative growth opportunities for the device as a service market during 2020-2026. Apart from this, technological breakthroughs, the surge in acceptance of connected things, and the huge penetration of high-speed web networks across the globe will help the market expand leaps & bounds over the assessment period. Nonetheless, data loss during disasters and huge monthly charges can prove detrimental to the growth of the device-as-a-service industry. Therefore, these are the trends attributed to increasing the growth of the device-as-a-service market.
Rising adoption of cloud services & subscription-based devices
Typically, small and medium-sized businesses do not have a substantial capital for updating their devices. DaaS enables businesses to convert their IT budgets into more manageable cash flows by utilizing subscription-based hardware devices. It reduces repair and ownership costs, allowing customers to make more strategic business decisions. Since DaaS is a subscription-based model that provides services at a low cost, organizations can quickly scale up or down based on their current business requirements. As a result, consumers worldwide are increasingly opting for DaaS due to its adaptability, cost savings, and data security. The rapid adoption of the subscription-based services model is one of the key factors driving the market for device-as-a-service. Subscription-based device-as-a-service models enable clients to convert the high cost of acquiring new technology from a capital expenditure (CapEx) to an operating expense (OpEx) (OpEx). This allows small, medium, and large businesses to free up capital for investment in revenue-driving strategic initiatives. In addition, additional benefits, such as policy compliance and the ability to use the latest technologies and access customized services, such as device configuration, installation, data migration, on-site support, and technology recycling, are gained. As a subscription service, the device-as-a-service model enables a company to quickly scale up or down based on its current operating environment and business requirements. Whether expanding or contracting, organizations can pay for precisely what they require when they need it. Therefore, these benefits of device-as-a-service propel the growth of the device as a service market.
The emergence of BYOD & CYOD technologies
BYOD and CYOD can slow down the growth of the global DaaS market because it prevents manufacturers from entering into contracts and maintaining long-term relationships. It is also possible to harm DaaS providers due to customers selecting their collaboration models and software to use with their teams and clients. Bring-Your-Own-Device, also known as BYOD, is a concept that is gaining popularity worldwide due to its many benefits, including lower hardware and services costs, increased user satisfaction, and the convenience of not requiring organizations to use a specific wireless carrier. On the other hand, the Choose-Your-Own-Device (CYOD) model allows companies to give their employees access to a pre-approved selection of mobile devices from which they can make their selection. These devices are owned by the company or the employees who have paid for them. In addition to that, the mobile plan's expenses are taken care of by the model. As a result, the swift adoption of these models is a barrier to expanding the DaaS market.
The emergence of the Wearable-as-a-Service (WaaS) model
Wearable devices like smartwatches, virtual reality headsets, augmented reality glasses, and medical patches are convenient and are gaining popularity among end-users, including business enterprises. These businesses are primarily trying to benefit from the mobility and interoperability of wearable devices and the vast amount of data they generate. Wearable devices include smartwatches, VR headsets, AR glasses, and medical patches. In recent years, many businesses have initiated the production of wearable technology to market solutions known as wearables as a service (WaaS). For instance, Omate is a Chinese company that provides a solution for wearables offered as a service. Similarly, the French banking and insurance company Arkéa recently introduced its WaaS model, enabling end-users or institutions to rent wearable devices. Because of this, there is no longer a requirement for an initial purchase of wearable devices, which removes a potential additional barrier during the sales process. As a result, some device manufacturers have begun developing smartwatches with the end-user demographics of recreational athletes, children, and the elderly in mind.
| Report Metric | Details |
| Report Name | Device as a Service Market |
| Base Year | 2021 |
| Forecasted years | 2022-2031 |
| By Company | Dell Inc., Intel Corporation, CompuCom Systems, Inc. , Cognizant, Hewlett Packard Enterprise Development LP, Microsoft, Lenovo, Accenture, Cisco Systems Inc., Apple Inc. |
| Segment by Component |
|
| Segment by Enterprise Size |
|
| Segment by Industry Vertical |
|
| Segment by Device Type |
|
| Consumption by Region |
|
| Forecast units | USD million in value |
| Report coverage | Revenue and volume forecast, company share, competitive landscape, growth factors and trends |
CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. High to moderate bargaining power of suppliers
3.3.2. High to low bargaining power of buyers
3.3.3. Moderate to high threat of substitutes
3.3.4. High to moderate threat of new entrants
3.3.5. Moderate to low intensity of rivalry
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. The rapid adoption of the subscription-based services model
3.4.1.2. Increasing adoption of DaaS due to its adaptability, cost savings, and data security
3.4.2. Restraints
3.4.2.1. Lack of awareness regarding the benefits offered by the device-as-a-service model
3.4.2.2. Security and data protection risks associated with device-as-a-service
3.4.3. Opportunities
3.4.3.1. The emergence of the wearable-as-a-service (WaaS) model
3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: DEVICE AS A SERVICE MARKET, BY COMPONENT
4.1. Overview
4.1.1. Market size and forecast
4.2. Hardware
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Software
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
4.4. Services
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market share analysis by country
CHAPTER 5: DEVICE AS A SERVICE MARKET, BY DEVICE TYPE
5.1. Overview
5.1.1. Market size and forecast
5.2. Desktop
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Laptop, Notebook and Tablet
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. Smartphone and Peripheral
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
CHAPTER 6: DEVICE AS A SERVICE MARKET, BY ENTERPRISE SIZE
6.1. Overview
6.1.1. Market size and forecast
6.2. Large Enterprises
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. Small and Medium Enterprises
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
CHAPTER 7: DEVICE AS A SERVICE MARKET, BY INDUSTRY VERTICAL
7.1. Overview
7.1.1. Market size and forecast
7.2. BFSI
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market share analysis by country
7.3. IT and Telecom
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market share analysis by country
7.4. Healthcare
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by region
7.4.3. Market share analysis by country
7.5. Retail
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by region
7.5.3. Market share analysis by country
7.6. Education
7.6.1. Key market trends, growth factors and opportunities
7.6.2. Market size and forecast, by region
7.6.3. Market share analysis by country
7.7. Manufacturing
7.7.1. Key market trends, growth factors and opportunities
7.7.2. Market size and forecast, by region
7.7.3. Market share analysis by country
7.8. Others
7.8.1. Key market trends, growth factors and opportunities
7.8.2. Market size and forecast, by region
7.8.3. Market share analysis by country
CHAPTER 8: DEVICE AS A SERVICE MARKET, BY REGION
8.1. Overview
8.1.1. Market size and forecast By Region
8.2. North America
8.2.1. Key trends and opportunities
8.2.2. Market size and forecast, by Component
8.2.3. Market size and forecast, by Device Type
8.2.4. Market size and forecast, by Enterprise Size
8.2.5. Market size and forecast, by Industry Vertical
8.2.6. Market size and forecast, by country
8.2.6.1. U.S.
8.2.6.1.1. Key market trends, growth factors and opportunities
8.2.6.1.2. Market size and forecast, by Component
8.2.6.1.3. Market size and forecast, by Device Type
8.2.6.1.4. Market size and forecast, by Enterprise Size
8.2.6.1.5. Market size and forecast, by Industry Vertical
8.2.6.2. Canada
8.2.6.2.1. Key market trends, growth factors and opportunities
8.2.6.2.2. Market size and forecast, by Component
8.2.6.2.3. Market size and forecast, by Device Type
8.2.6.2.4. Market size and forecast, by Enterprise Size
8.2.6.2.5. Market size and forecast, by Industry Vertical
8.3. Europe
8.3.1. Key trends and opportunities
8.3.2. Market size and forecast, by Component
8.3.3. Market size and forecast, by Device Type
8.3.4. Market size and forecast, by Enterprise Size
8.3.5. Market size and forecast, by Industry Vertical
8.3.6. Market size and forecast, by country
8.3.6.1. UK
8.3.6.1.1. Key market trends, growth factors and opportunities
8.3.6.1.2. Market size and forecast, by Component
8.3.6.1.3. Market size and forecast, by Device Type
8.3.6.1.4. Market size and forecast, by Enterprise Size
8.3.6.1.5. Market size and forecast, by Industry Vertical
8.3.6.2. Germany
8.3.6.2.1. Key market trends, growth factors and opportunities
8.3.6.2.2. Market size and forecast, by Component
8.3.6.2.3. Market size and forecast, by Device Type
8.3.6.2.4. Market size and forecast, by Enterprise Size
8.3.6.2.5. Market size and forecast, by Industry Vertical
8.3.6.3. France
8.3.6.3.1. Key market trends, growth factors and opportunities
8.3.6.3.2. Market size and forecast, by Component
8.3.6.3.3. Market size and forecast, by Device Type
8.3.6.3.4. Market size and forecast, by Enterprise Size
8.3.6.3.5. Market size and forecast, by Industry Vertical
8.3.6.4. Italy
8.3.6.4.1. Key market trends, growth factors and opportunities
8.3.6.4.2. Market size and forecast, by Component
8.3.6.4.3. Market size and forecast, by Device Type
8.3.6.4.4. Market size and forecast, by Enterprise Size
8.3.6.4.5. Market size and forecast, by Industry Vertical
8.3.6.5. Spain
8.3.6.5.1. Key market trends, growth factors and opportunities
8.3.6.5.2. Market size and forecast, by Component
8.3.6.5.3. Market size and forecast, by Device Type
8.3.6.5.4. Market size and forecast, by Enterprise Size
8.3.6.5.5. Market size and forecast, by Industry Vertical
8.3.6.6. Rest of Europe
8.3.6.6.1. Key market trends, growth factors and opportunities
8.3.6.6.2. Market size and forecast, by Component
8.3.6.6.3. Market size and forecast, by Device Type
8.3.6.6.4. Market size and forecast, by Enterprise Size
8.3.6.6.5. Market size and forecast, by Industry Vertical
8.4. Asia-Pacific
8.4.1. Key trends and opportunities
8.4.2. Market size and forecast, by Component
8.4.3. Market size and forecast, by Device Type
8.4.4. Market size and forecast, by Enterprise Size
8.4.5. Market size and forecast, by Industry Vertical
8.4.6. Market size and forecast, by country
8.4.6.1. China
8.4.6.1.1. Key market trends, growth factors and opportunities
8.4.6.1.2. Market size and forecast, by Component
8.4.6.1.3. Market size and forecast, by Device Type
8.4.6.1.4. Market size and forecast, by Enterprise Size
8.4.6.1.5. Market size and forecast, by Industry Vertical
8.4.6.2. Japan
8.4.6.2.1. Key market trends, growth factors and opportunities
8.4.6.2.2. Market size and forecast, by Component
8.4.6.2.3. Market size and forecast, by Device Type
8.4.6.2.4. Market size and forecast, by Enterprise Size
8.4.6.2.5. Market size and forecast, by Industry Vertical
8.4.6.3. India
8.4.6.3.1. Key market trends, growth factors and opportunities
8.4.6.3.2. Market size and forecast, by Component
8.4.6.3.3. Market size and forecast, by Device Type
8.4.6.3.4. Market size and forecast, by Enterprise Size
8.4.6.3.5. Market size and forecast, by Industry Vertical
8.4.6.4. Australia
8.4.6.4.1. Key market trends, growth factors and opportunities
8.4.6.4.2. Market size and forecast, by Component
8.4.6.4.3. Market size and forecast, by Device Type
8.4.6.4.4. Market size and forecast, by Enterprise Size
8.4.6.4.5. Market size and forecast, by Industry Vertical
8.4.6.5. South Korea
8.4.6.5.1. Key market trends, growth factors and opportunities
8.4.6.5.2. Market size and forecast, by Component
8.4.6.5.3. Market size and forecast, by Device Type
8.4.6.5.4. Market size and forecast, by Enterprise Size
8.4.6.5.5. Market size and forecast, by Industry Vertical
8.4.6.6. Rest of Asia-Pacific
8.4.6.6.1. Key market trends, growth factors and opportunities
8.4.6.6.2. Market size and forecast, by Component
8.4.6.6.3. Market size and forecast, by Device Type
8.4.6.6.4. Market size and forecast, by Enterprise Size
8.4.6.6.5. Market size and forecast, by Industry Vertical
8.5. LAMEA
8.5.1. Key trends and opportunities
8.5.2. Market size and forecast, by Component
8.5.3. Market size and forecast, by Device Type
8.5.4. Market size and forecast, by Enterprise Size
8.5.5. Market size and forecast, by Industry Vertical
8.5.6. Market size and forecast, by country
8.5.6.1. Latin America
8.5.6.1.1. Key market trends, growth factors and opportunities
8.5.6.1.2. Market size and forecast, by Component
8.5.6.1.3. Market size and forecast, by Device Type
8.5.6.1.4. Market size and forecast, by Enterprise Size
8.5.6.1.5. Market size and forecast, by Industry Vertical
8.5.6.2. Middle East
8.5.6.2.1. Key market trends, growth factors and opportunities
8.5.6.2.2. Market size and forecast, by Component
8.5.6.2.3. Market size and forecast, by Device Type
8.5.6.2.4. Market size and forecast, by Enterprise Size
8.5.6.2.5. Market size and forecast, by Industry Vertical
8.5.6.3. Africa
8.5.6.3.1. Key market trends, growth factors and opportunities
8.5.6.3.2. Market size and forecast, by Component
8.5.6.3.3. Market size and forecast, by Device Type
8.5.6.3.4. Market size and forecast, by Enterprise Size
8.5.6.3.5. Market size and forecast, by Industry Vertical
CHAPTER 9: COMPETITIVE LANDSCAPE
9.1. Introduction
9.2. Top winning strategies
9.3. Product Mapping of Top 10 Player
9.4. Competitive Dashboard
9.5. Competitive Heatmap
9.6. Top player positioning, 2021
CHAPTER 10: COMPANY PROFILES
10.1. Accenture
10.1.1. Company overview
10.1.2. Key Executives
10.1.3. Company snapshot
10.1.4. Operating business segments
10.1.5. Product portfolio
10.1.6. Business performance
10.1.7. Key strategic moves and developments
10.2. Apple Inc.
10.2.1. Company overview
10.2.2. Key Executives
10.2.3. Company snapshot
10.2.4. Operating business segments
10.2.5. Product portfolio
10.2.6. Business performance
10.3. Cisco Systems Inc.
10.3.1. Company overview
10.3.2. Key Executives
10.3.3. Company snapshot
10.3.4. Operating business segments
10.3.5. Product portfolio
10.3.6. Business performance
10.3.7. Key strategic moves and developments
10.4. CompuCom Systems, Inc.
10.4.1. Company overview
10.4.2. Key Executives
10.4.3. Company snapshot
10.4.4. Operating business segments
10.4.5. Product portfolio
10.4.6. Key strategic moves and developments
10.5. Dell Inc.
10.5.1. Company overview
10.5.2. Key Executives
10.5.3. Company snapshot
10.5.4. Operating business segments
10.5.5. Product portfolio
10.5.6. Business performance
10.5.7. Key strategic moves and developments
10.6. Hewlett Packard Enterprise Development LP
10.6.1. Company overview
10.6.2. Key Executives
10.6.3. Company snapshot
10.6.4. Operating business segments
10.6.5. Product portfolio
10.6.6. Business performance
10.6.7. Key strategic moves and developments
10.7. Intel Corporation
10.7.1. Company overview
10.7.2. Key Executives
10.7.3. Company snapshot
10.7.4. Operating business segments
10.7.5. Product portfolio
10.7.6. Business performance
10.8. Lenovo
10.8.1. Company overview
10.8.2. Key Executives
10.8.3. Company snapshot
10.8.4. Operating business segments
10.8.5. Product portfolio
10.8.6. Business performance
10.8.7. Key strategic moves and developments
10.9. Microsoft
10.9.1. Company overview
10.9.2. Key Executives
10.9.3. Company snapshot
10.9.4. Operating business segments
10.9.5. Product portfolio
10.9.6. Business performance
10.9.7. Key strategic moves and developments
10.10. Cognizant
10.10.1. Company overview
10.10.2. Key Executives
10.10.3. Company snapshot
10.10.4. Operating business segments
10.10.5. Product portfolio
10.10.6. Business performance
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