Asia Pacific A2P SMS Market -Forecasts, 2016-2022

Application to Person (A2P) is an emerging messaging type in the mobile world. A2P SMS provides updates related to transactions, authorized info (secure info), notifications, reminders, alerts, promotional, enquiry, search, offers, etc. without any deduction. The A2P SMS is widely used across all the verticals including BFSI, retail, healthcare, education, utilities & logistics, transport, government, etc.
Further, A2P SMS is a cost-effective communication tool for end-users to increase their customer base, reach billions of customers, reduce operation costs, lower implementation costs, and improve the brand visibility in customer landscape. Increasing demand, changing customer lifestyle, growing business models, and mobile first strategy have made the branders to increase their spending on mobile applications. The mobile value chain players are aggressively innovating new products/services to reach the customer demands in the growing mobile market.
The Asia Pacific A2P SMS market is analyzed based on three segments, namely service, verticals and countries. In the next 5 years, A2P SMS is set to be the golden era for players to enhance the business or to capture the revenue in this market. There is a huge demand for A2P messaging services and services segment covers transactional and promotional services. The transactional service is expected to contribute the major market share for Asia Pacific A2P SMS market. Currently, the A2P SMS market is growing rapidly as SMEs & larger enterprises are aggressively adopting this technology to reach their customer in an effective and easy way.
Countries segment covers developed countries – Japan, ANZ, South Korea, Singapore and others, and developing countries – China, India, Indonesia, Philippines, Vietnam, Thailand, Malaysia and others. The developing countries hold the major market share compared to developed countries due to positive growth in the mobile market and internet subscriber base. Further, increasing demand for mobile application in enterprises and consumer landscape, rising spending on mobile applications, government initiatives and adoption of mobile phones are few of the factors expected to drive the A2P SMS market growth in the upcoming years.
The key players covered in the report are Vodafone Group Plc., Bharti Airtel Limited, SK Telecom Co. Ltd., China Unicom Ltd., Singapore Telecommunications Limited, Tanla Solutions Limited, SAP SE, Orange Business Services and TATA Communications Limited.
The study covers and analyzes the “Asia Pacific A2P SMS” market. Bringing out the complete key insights of this industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.

Table of Contents
1 Industry Outlook 14
1.1 Industry Overview 14
1.2 Industry Trends 14
1.3 Pest Analysis 15
2 Report Outline 16
2.1 Report Scope 16
2.2 Report Summary 16
2.3 Research Methodology 17
2.4 Report Assumptions 17
3 Market Snapshot 18
3.1 Total Addressable Market (TAM) 18
3.2 Segmented Addressable Market (SAM) 18
3.3 Related Markets 19
3.3.1 Over-The-Top (OTT) Messaging 19
3.3.2 Person to Person (P2P) 19
4 Market Outlook 20
4.1 Overview 20
4.2 Market Definition – Infoholic Research 20
4.3 Market Trends 20
4.4 Market Segmentation 21
4.5 Mobile Devices Wireless Technology Evolution 22
4.6 Porter 5 (Five) Forces 22
5 Market Characteristics 23
5.1 Overview and Evolution – SMS and Types 23
5.1.1 Person to Person (P2P) 23
5.1.2 Application to Person (A2P) 23
5.1.3 Person to Application (P2A) 23
5.2 Ecosystem 24
5.3 Value Chain Analysis 25
5.4 Market Dynamics 25
5.4.1 Drivers 25
5.4.1.1 Increase in the mobile subscriber base 25
5.4.1.2 Rising demand for A2P SMS platform in the enterprise sector 25
5.4.2 No need of the internet 26
5.4.3 Restraints 26
5.4.3.1 Government regulatory 26
5.4.3.2 Lack of infrastructure 26
5.4.4 Opportunities 26
5.4.4.1 A2P SMS platform is the enterprise business strategy 26
5.4.4.2 Rising adoption of smart technologies 26
5.4.4.3 Business opportunities in South-east Asian countries 27
5.4.5 DRO – Impact Analysis 27
5.5 Key Stakeholders 28
6 Services: Market Size and Analysis 29
6.1 Overview 29
6.2 Transactional Service 30
6.2.1 CRM 31
6.2.2 Interactive Service 32
6.2.2.1 Unstructured Supplementary Service Data (USSD) 33
6.2.2.2 One Time Password (OTP) Interactive Services 33
6.2.2.3 Two Factor Authentication (2FA) 33
6.3 Promotional Service 34
6.3.1 Promotional Campaigns 35
6.3.2 Pushed Content Services 36
6.3.3 Inquiry and Search Services 37
7 Verticals: Market Size and Analysis 40
7.1 Overview 40
7.2 BFSI 41
7.2.1 Overview 41
7.2.2 Drivers, Challenges, Emerging Trends, Key Opportunities in BFSI 43
7.2.3 Investment and Market Trend in BFSI 44
7.3 Retail 45
7.3.1 Overview 45
7.3.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Retail 48
7.3.3 Investment and Market Trend in Retail 50
7.4 IT & Telecom 51
7.4.1 Overview 51
7.4.2 Drivers, Challenges, Emerging Trends, Key Opportunities in IT & Telecom 52
7.4.3 Investment and Market Trend in IT & Telecom 53
7.5 Transport 54
7.5.1 Overview 54
7.5.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Transport 56
7.5.3 Investment and Market Trend in Transport 57
7.6 Media & Entertainment 58
7.6.1 Overview 58
7.6.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Media & Entertainment 60
7.6.3 Investment and Market Trend in Media & Entertainment 60
7.7 Healthcare 61
7.7.1 Overview 61
7.7.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Healthcare 63
7.7.3 Investment and Market Trend in Healthcare 65
7.8 Government 65
7.8.1 Overview 65
7.8.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Government 67
7.8.3 Investment and Market Trend in Government 67
7.9 Utilities & Logistics 68
7.9.1 Overview 68
7.9.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Utilities & Logistics 70
7.9.3 Investment and Market Trend in Utilities & Logistics 71
7.10 Education 71
7.10.1 Overview 71
7.10.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Education 74
7.10.3 Investment and Market Trend in Education 74
8 Countries: Market Size and Analysis 75
8.1 Overview 75
8.2 Developed Countries/Advanced Countries 75
8.2.1 Overview 75
8.2.2 Japan 76
8.2.2.1 Key Facts 78
8.2.2.2 Market Trends 79
8.2.3 Australia & New Zealand (ANZ) 79
8.2.3.1 Key Facts 82
8.2.3.2 Market Trends 82
8.2.4 South Korea 83
8.2.4.1 Mobile Market Snapshot 85
8.2.4.2 Key Facts 85
8.2.4.3 Market Trends 86
8.2.5 Singapore 86
8.2.5.1 Mobile Market Snapshot 88
8.2.5.2 Key Facts 89
8.2.5.3 Market Trends 89
8.3 Developing Countries 90
8.3.1 Overview 90
8.3.2 China 91
8.3.2.1 Key Facts 94
8.3.2.2 PEST Analysis 94
8.3.2.3 Market Trends 94
8.3.2.4 Key Opportunities 95
8.3.3 India 95
8.3.3.1 Key Facts 98
8.3.3.2 PEST Analysis 99
8.3.4 Market Trends 99
8.3.4.1 Key Opportunities 100
8.3.5 Thailand 100
8.3.5.1 Key Facts 102
8.3.5.2 Market Trends 102
8.3.6 Malaysia 103
8.3.6.1 Mobile Market Snapshot 105
8.3.6.1 Key Facts 105
8.3.6.2 Market Trends 106
8.3.7 Indonesia 106
8.3.7.1 Key Facts 108
8.3.7.2 Market Trends 108
8.3.8 Philippines 109
8.3.8.1 Mobile Market Snapshot 111
8.3.8.2 Key Facts 111
8.3.8.3 Market Trends 112
8.3.9 Vietnam 112
8.3.9.1 Key Facts 114
8.3.9.2 PEST Analysis 115
8.3.9.3 Market Trends 115
9 Vendor Profiles 116
9.1 Vodafone Group Plc 116
9.1.1 Overview 116
9.1.2 Business Units 117
9.1.3 Geographic Revenue 117
9.1.4 Business Focus 117
9.1.5 SWOT Analysis 118
9.1.6 Business Strategies 119
9.2 Bharti Airtel Limited 120
9.2.1 Overview 120
9.2.2 Business Units 121
9.2.3 Geographic Revenue 121
9.2.4 Business Focus 122
9.2.5 SWOT Analysis 122
9.2.6 Business Strategies 122
9.3 SK Telecom Co Ltd. 124
9.3.1 Overview 124
9.3.2 Business Units 125
9.3.3 Geographic Revenue 125
9.3.4 Business Focus 125
9.3.5 SWOT Analysis 126
9.3.6 Business Strategies 127
9.4 China Unicom Ltd. 128
9.4.1 Overview 128
9.4.2 Business Units 129
9.4.3 Geographic Revenue 129
9.4.4 Business Focus 130
9.4.5 SWOT Analysis 130
9.4.6 Business Strategies 130
9.5 Singapore Telecommunications Limited 132
9.5.1 Overview 132
9.5.2 Business Units 133
9.5.3 Geographic Revenue 133
9.5.4 Business Focus 134
9.5.5 SWOT Analysis 134
9.5.6 Business Strategies 134
9.6 mGage 136
9.6.1 Overview 136
9.6.2 Business Units 136
9.6.3 Geographic Revenue 137
9.6.4 Business Focus 137
9.6.5 SWOT Analysis 138
9.6.6 Business Strategies 138
9.7 Syniverse Technologies, LLC 139
9.7.1 Overview 139
9.7.2 Business Units 140
9.7.3 Geographic Revenue 140
9.7.4 Business Focus 140
9.7.5 SWOT Analysis 141
9.7.6 Business Strategies 141
9.8 Tanla Solutions Limited 143
9.8.1 Overview 143
9.8.2 Business Units 143
9.8.3 Geographic Revenue 144
9.8.4 Business Focus 144
9.8.5 SWOT Analysis 145
9.8.6 Business Strategies 145
10 Global Generalist 146
10.1 SAP SE 146
10.1.1 Overview 146
10.1.2 Offerings 147
10.1.3 SAP in A2P SMS Offerings 147
10.2 Orange Business Services 147
10.2.1 Overview 147
10.2.2 Offerings 148
10.2.2.1 Orange in A2P SMS Offerings 148
10.3 TATA Communications Limited 149
10.3.1 Overview 149
10.3.2 Offerings 149
10.3.3 Tata Communication in A2P SMS Offerings 150
11 Company To Watch For 151
11.1 Wavecell 151
11.1.1 Overview 151
11.1.2 Wavecell Market 151
11.1.3 A2P SMS Offerings 151
11.2 RouteSMS Solutions Limited 152
11.2.1 Overview 152
11.2.1.1 RouteSMS Solutions Market 152
11.2.2 A2P SMS offerings 152
11.3 Wegus Infotech Private Ltd 153
11.3.1 Overview 153
11.3.2 Wegus Infotech Market 153
11.3.3 A2P SMS Offerings 153
12 Competitive Landscape 154
12.1 Competitor Comparison Analysis 154
12.2 Market Landscape 154
12.2.1 Mergers & Acquisitions (M&A) 154
12.2.2 Joint Venture and Collaborations 155
13 Expert’s Views 157
Annexure 158
 Abbreviations 158

List of Tables

TABLE 1 ASIA PACIFIC A2P SMS MARKET REVENUE BY SERVICES, 2016–2022 ($BILLION) 29
TABLE 2 ASIA PACIFIC A2P SMS MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 29
TABLE 3 TRANSACTIONAL SERVICE MARKET REVENUE BY TYPES, 2016–2022 ($BILLION) 30
TABLE 4 TRANSACTIONAL SERVICE MARKET GROWTH BY TYPES, 2016–2022, Y-O-Y (%) 30
TABLE 5 PROMOTIONAL SERVICE MARKET REVENUE BY TYPES, 2016–2022 ($BILLION) 35
TABLE 6 PROMOTIONAL SERVICE MARKET GROWTH BY TYPES, 2016–2022, Y-O-Y (%) 35
TABLE 7 A2P SMS MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 40
TABLE 8 A2P SMS MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 41
TABLE 9 A2P SMS ADOPTION FACTORS AND PERFORMANCE BY INDUSTRY VERTICAL 41
TABLE 10 BFSI MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 42
TABLE 11 BFSI MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 42
TABLE 12 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN BFSI 43
TABLE 13 RETAIL MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 46
TABLE 14 RETAIL MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 46
TABLE 15 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN RETAIL 48
TABLE 16 IT & TELECOM MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 51
TABLE 17 IT & TELECOM MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 52
TABLE 18 DRIVERS, CHALLENGES, EMERGING TRENDS IN IT & TELECOM 52
TABLE 19 TRANSPORT MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 55
TABLE 20 TRANSPORT MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 55
TABLE 21 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN TRANSPORT 56
TABLE 22 MEDIA & ENTERTAINMENT MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 59
TABLE 23 MEDIA & ENTERTAINMENT MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 59
TABLE 24 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN MEDIA & ENTERTAINMENT 60
TABLE 25 HEALTHCARE MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 62
TABLE 26 HEALTHCARE MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 63
TABLE 27 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN HEALTHCARE 63
TABLE 28 GOVERNMENT MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 66
TABLE 29 GOVERNMENT MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 66
TABLE 30 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN GOVERNMENT 67
TABLE 31 UTILITIES & LOGISTICS MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 69
TABLE 32 UTILITIES & LOGISTICS MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 69
TABLE 33 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN UTILITIES & LOGISTICS 70
TABLE 34 EDUCATION REVENUE BY SERVICES, 2016–2022 ($MILLION) 73
TABLE 35 EDUCATION MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 73
TABLE 36 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN EDUCATION 74
TABLE 37 A2P SMS MARKET REVENUE BY COUNTRIES, 2016–2022 ($MILLION) 75
TABLE 38 A2P SMS MARKET GROWTH BY COUNTRIES, 2016–2022, Y-O-Y (%) 75
TABLE 39 A2P SMS MARKET REVENUE BY DEVELOPED COUNTRIES, 2016–2022 ($BILLION) 76
TABLE 40 A2P SMS MARKET GROWTH BY DEVELOPED COUNTRIES, 2016–2022, Y-O-Y (%) 76
TABLE 41 JAPAN MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 77
TABLE 42 JAPAN MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 77
TABLE 43 JAPAN MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 77
TABLE 44 JAPAN MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 78
TABLE 45 AUSTRALIA AND NEW ZEALAND MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 79
TABLE 46 AUSTRALIA AND NEW ZEALAND MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 80
TABLE 47 AUSTRALIA AND NEW ZEALAND MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 80
TABLE 48 AUSTRALIA AND NEW ZEALAND MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 81
TABLE 49 SOUTH KOREA MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 83
TABLE 50 SOUTH KOREA MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 83
TABLE 51 SOUTH KOREA MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 84
TABLE 52 SOUTH KOREA MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 84
TABLE 53 SINGAPORE MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 87
TABLE 54 SINGAPORE MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 87
TABLE 55 SINGAPORE MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 87
TABLE 56 SINGAPORE MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 88
TABLE 57 A2P SMS MARKET REVENUE BY DEVELOPING COUNTRIES, 2016–2022 ($MILLION) 90
TABLE 58 A2P SMS MARKET GROWTH BY DEVELOPING COUNTRIES, 2016–2022, Y-O-Y (%) 90
TABLE 59 CHINA MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 91
TABLE 60 CHINA MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 91
TABLE 61 CHINA MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 92
TABLE 62 CHINA MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 92
TABLE 63 INDIA MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 96
TABLE 64 INDIA MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 96
TABLE 65 INDIA MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 96
TABLE 66 INDIA MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 97
TABLE 67 THAILAND MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 100
TABLE 68 THAILAND MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 101
TABLE 69 THAILAND MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 101
TABLE 70 THAILAND MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 101
TABLE 71 MALAYSIA MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 103
TABLE 72 MALAYSIA MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 103
TABLE 73 MALAYSIA MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 104
TABLE 74 MALAYSIA MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 104
TABLE 75 INDONESIA MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 106
TABLE 76 INDONESIA MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 107
TABLE 77 INDONESIA MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 107
TABLE 78 INDONESIA MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 107
TABLE 79 PHILIPPINES MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 109
TABLE 80 PHILIPPINES MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 109
TABLE 81 PHILIPPINES MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 110
TABLE 82 PHILIPPINES MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 110
TABLE 83 VIETNAM MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 113
TABLE 84 VIETNAM MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 113
TABLE 85 VIETNAM MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 113
TABLE 86 VIETNAM MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 114
TABLE 87 MERGER & ACQUISITION, 2014–2016 154
TABLE 88 JOINT VENTURE AND COLLABORATIONS, 2014–2016 155

List of Charts

CHART 1 PEST ANALYSIS OF ASIA PACIFIC A2P SMS MARKET 15
CHART 2 RESEARCH METHODOLOGY OF ASIA PACIFIC A2P SMS MARKET 17
CHART 3 WORLDWIDE A2P SMS MARKET REVENUE, 2016–2022 ($BILLION) 18
CHART 4 ASIA PACIFIC A2P SMS MARKET REVENUE, 2016–2022 ($BILLION) 19
CHART 5 SEGMENTATION OF ASIA-PACIFIC A2P SMS MARKET 21
CHART 6 MOBILE DEVICE WIRELESS TECHNOLOGY EVOLUTION 22
CHART 7 PORTERS 5 FORCES ON ASIA PACIFIC A2P SMS MARKET 22
CHART 8 BLOCK DIAGRAM FOR P2P SMS 23
CHART 9 BLOCK DIAGRAM FOR A2P SMS 23
CHART 10 BLOCK DIAGRAM FOR P2A SMS 23
CHART 11 SMS CHARACTERISTICS 24
CHART 12 ECOSYSTEM OF A2P SMS 24
CHART 13 VALUE CHAIN OF A2P SMS 25
CHART 14 MARKET DYNAMICS – DRIVERS, RESTRAINTS & OPPORTUNITIES 25
CHART 15 DRO - IMPACT ANALYSIS OF ASIA PACIFIC A2P SMS MARKET 27
CHART 16 KEY STAKEHOLDERS OF ASIA PACIFIC A2P SMS MARKET 28
CHART 17 CRM SERVICE MARKET GROWTH, 2016-2022, Y-O-Y (%) 31
CHART 18 ADVANTAGES OF CRM SERVICE 32
CHART 19 INTERACTIVE SERVICE MARKET GROWTH, 2016-2022, Y-O-Y (%) 32
CHART 20 ADVANTAGES OF 2FA SERVICE 34
CHART 21 PROMOTIONAL CAMPAIGNS SERVICE MARKET GROWTH, 2016-2022, Y-O-Y (%) 36
CHART 22 PUSHED CONTENT SERVICE MARKET GROWTH, 2016-2022, Y-O-Y (%) 36
CHART 23 BLOCK DIAGRAM FOR PUSH CONTENT SERVICE – A2P SMS FLOW 37
CHART 24 PUSH CONTENT SERVICE IN BFSI SECTOR 37
CHART 25 INQUIRY & SEARCH SERVICE MARKET GROWTH, 2016-2022, Y-O-Y (%) 38
CHART 26 INQUIRY AND SEARCH SERVICES – LOCATION BASED SERVICE ARCHITECTURE 38
CHART 27 BENEFITS OF INQUIRY AND SEARCH SERVICES – LOCATION BASED SERVICE 39
CHART 28 A2P SMS USE CASE IN BFSI 42
CHART 29 A2P SMS SERVICE IN RETAIL INDUSTRY 46
CHART 30 REASON FOR ADOPTING A2P SMS TECHNOLOGY IN RETAIL INDUSTRY 47
CHART 31 A2P SMS USE CASE IN RETAIL 47
CHART 32 A2P SMS USE CASE IN IT & TELECOM INDUSTRY 52
CHART 33 A2P SMS SERVICE FOR TRANSPORT INDUSTRY 54
CHART 34 A2P SMS PLATFORM BLOCK DIAGRAM IN TRANSPORT INDUSTRY 55
CHART 35 A2P SMS USE CASE IN TRANSPORT 56
CHART 36 A2P SMS PLATFORM BLOCK DIAGRAM IN MEDIA & ENTERTAINMENT 58
CHART 37 A2P SMS USE CASE IN MEDIA & ENTERTAINMENT 59
CHART 38 A2P SMS PLATFORM IMPLEMENTATION FACTS IN HEALTHCARE INDUSTRY 61
CHART 39 ENTERPRISE MESSAGING BLOCK DIAGRAM FOR HEALTHCARE 62
CHART 40 A2P SMS PLATFORM BLOCK DIAGRAM IN HEALTHCARE 62
CHART 41 A2P SMS USE CASE IN HEALTHCARE 63
CHART 42 A2P SMS USE CASE IN GOVERNMENT 66
CHART 43 A2P SMS SERVICE IN UTILITIES & LOGISTICS 69
CHART 44 A2P SMS USE CASE IN UTILITIES & LOGISTICS 70
CHART 45 A2P SMS PLATFORM IMPLEMENTATION FACTS IN EDUCATION 72
CHART 46 A2P SMS PLATFORM BLOCK DIAGRAM IN EDUCATION 72
CHART 47 A2P SMS USE CASE IN EDUCATION 73
CHART 48 JAPAN MOBILE PHONE USERS, 2016F-2022F (MILLION) 78
CHART 49 AUSTRALIA MOBILE PHONE USERS, 2016F-2022F (MILLION) 81
CHART 50 SOUTH KOREA MOBILE PHONE USERS, 2016F-2022F (MILLION) 85
CHART 51 SINGAPORE MOBILE PHONE USERS, 2016F-2022F (MILLION) 88
CHART 52 CHINA POPULATION, 2016F-2022F (MILLION) 93
CHART 53 CHINA MOBILE PHONE USERS, 2016F-2022F (MILLION) 93
CHART 54 PEST ANALYSIS OF CHINA A2P SMS MARKET 94
CHART 55 INDIA POPULATION, 2016F-2022F (MILLION) 97
CHART 56 INDIA MOBILE PHONE USERS, 2016F-2022F (MILLION) 98
CHART 57 PEST ANALYSIS OF INDIA A2P SMS MARKET 99
CHART 58 THAILAND MOBILE PHONE USERS, 2016F-2022F (MILLION) 102
CHART 59 MALAYSIA MOBILE PHONE USERS, 2016F-2022F (MILLION) 105
CHART 60 INDONESIA MOBILE PHONE USERS, 2016F-2022F (MILLION) 108
CHART 61 PHILIPPINES MOBILE PHONE USERS, 2016F-2022F (MILLION) 111
CHART 62 VIETNAM MOBILE PHONE USERS, 2016F-2022F (MILLION) 114
CHART 63 VODAFONE: OVERVIEW SNAPSHOT 116
CHART 64 VODAFONE: BUSINESS UNITS 117
CHART 65 VODAFONE: GEOGRAPHIC REVENUE 117
CHART 66 VODAFONE: SWOT ANALYSIS 118
CHART 67 AIRTEL: OVERVIEW SNAPSHOT 120
CHART 68 AIRTEL: BUSINESS UNITS 121
CHART 69 AIRTEL: GEOGRAPHIC REVENUE 121
CHART 70 AIRTEL: SWOT ANALYSIS 122
CHART 71 SK TELECOM: OVERVIEW SNAPSHOT 124
CHART 72 SK TELECOM: BUSINESS UNITS 125
CHART 73 SK TELECOM: GEOGRAPHIC REVENUE 125
CHART 74 SK TELECOM: SWOT ANALYSIS 126
CHART 75 CHINA UNICOM: OVERVIEW SNAPSHOT 128
CHART 76 CHINA UNICOM: BUSINESS UNITS 129
CHART 77 CHINA UNICOM: GEOGRAPHIC REVENUE 129
CHART 78 CHINA UNICOM: SWOT ANALYSIS 130
CHART 79 SINGTEL: OVERVIEW SNAPSHOT 132
CHART 80 SINGTEL: BUSINESS UNITS 133
CHART 81 SINGTEL: GEOGRAPHIC REVENUE 133
CHART 82 SINGTEL: SWOT ANALYSIS 134
CHART 83 MGAGE: OVERVIEW SNAPSHOT 136
CHART 84 MGAGE: BUSINESS UNITS 136
CHART 85 MGAGE: GEOGRAPHIC REVENUE 137
CHART 86 MGAGE: SWOT ANALYSIS 138
CHART 87 SYNIVERSE TECHNOLOGIES: OVERVIEW SNAPSHOT 139
CHART 88 SYNIVERSE TECHNOLOGIES: BUSINESS UNITS 140
CHART 89 SYNIVERSE TECHNOLOGIES: GEOGRAPHIC REVENUE 140
CHART 90 SYNIVERSE TECHNOLOGIES: SWOT ANALYSIS 141
CHART 91 TANLA SOLUTIONS LTD: OVERVIEW SNAPSHOT 143
CHART 92 TANLA SOLUTIONS LTD: BUSINESS UNITS 143
CHART 93 TANLA SOLUTIONS LTD: GEOGRAPHIC REVENUE 144
CHART 94 TANLA SOLUTIONS LTD: SWOT ANALYSIS 145
CHART 95 SAP: OVERVIEW SNAPSHOT 146
CHART 96 ORANGE: OVERVIEW SNAPSHOT 148
CHART 97 TATA COMMUNICATIONS LTD: OVERVIEW SNAPSHOT 149
CHART 98 A2P SMS SERVICE IMPACT ANALYSIS 154