While there is a boom in the global e-commerce market over the years, the competition in the Taiwanese e-commerce industry has become more intense as more newcomers enter. The market however is going to grow further in Taiwan as more and safer payment methods and various logistics services are available these days. This report provides Taiwanese e-commerce status overview and some findings on the shopping habits and behavior of online shoppers in Taiwan after an online questionnaire-based survey was conducted; examines four trends and their influence, and interprets what they mean for the future Taiwanese e-commerce market and industry.
Table of Contents
Taiwanese eCommerce Industry Status
Key Trends and Online Shopping Behavior
List of topics:
Taiwanese e-commerce industry status categorized based on business and payment types with a list of major players. Online shoppers' shopping habits and behavior survey conducted by MIC in the first quarter of 2017; also included are the survey results and the analysis of the four major trends of the industry with supporting findings