Preference and Behavior Analysis of Taiwanese Digital Gamers

Taipei-based, government-backed research institute MIC (Market Intelligence & Consulting Institute) conducted an online questionnaire research in Taiwan and received 1,068 valid questionnaires. This report provides an overview of Taiwanese digital gamers' preferences and examines their behavior with socio-demographic characteristic factors such as gender and age. The findings suggest: 1. 63.2% of Taiwanese digital gamers play games on Android smartphones. 2. 63.3% of Taiwanese digital gamers aged 19 and under spend more than an hour playing games every day. 3. 57% of Taiwanese female digital gamers prefer games with cute graphical styles.

Table of Contents
1. Research Objective
2. Background
3.Taiwanese Digital Gamers Overview
3.1 Over 60% of Gamers Play Games on Android Phones
3.2 22.2% of Female Gamers Play Games on iPhone
3.3 30% of Gamers Aged 19 and Under Play Games on a PlayStation 4
3.4 53.9% of Gamers Play Less than An Hour Every Day
3.5 27.7% of Female Gamers Play Less Than 30 Minutes Every Day
3.6 63.3% of Gamers Aged 19 and Under Play at Least an Hour Every Day
4. Preference Analysis of Taiwanese Digital Gamers
4.1 75.5% of Gamers Play Phone/Tablet App Games Recently
4.2 3% of Male Gamers Play VR-supported Games
4.3 Gamers Aged 19 and Under are Major Players in the Digital Game Ecosystem
4.4 46.9% of Gamers Prefer Games with Cute Graphic Styles
4.5 57% of Females Prefer Games with Cute Graphic Styles
4.6 30.8% of Gamers Aged 25-29 Have No Particular Graphic Style Preference in Games
5. Conclusion
6. Demographic Segmentation
6.1 Gender
6.2 Age Groups
List of Tables
Table 1 Taiwanese Digital Gamers' Electronic Device Preference by Age Group
Table 2 Average Time Taiwanese Gamers Play Digital Games by Age Group (Auto-play Games Excluded)
Tablet 3 Taiwanese Gamers' Most Frequently Played Game Categories by Age Group
Table 4 Taiwanese Gamers' Graphic Style Preferences by Age Group
List of Figures
Figure 1: Demographics of Taiwanese Digital Gamers
Figure 2 Taiwanese Gamers' Electronic Device Preference for Playing Digital Games
Figure 3 Taiwanese Gamers' Electronic Device Preference for Playing Digital Games by Gender
Figure 4 Average Time Taiwanese Gamers Spend on Digital Games Every Day
Figure 5 Average Time Taiwanese Gamers Spend on Digital Games Every Day by Gender (Auto-play Games Excluded)
Figure 6 Taiwanese Gamers' Most Frequently Played Game Categories
Figure 7 Taiwanese Gamers' Most Frequently Played Game Categories by Gender
Figure 8 Taiwanese Gamers' Graphic Style Preferences in Games
Figure 9 Taiwanese Gamers' Graphic Style Preferences in Games by Gender

List of topics:-

The effect of socio-demographic characteristics such as gender and age on preferences and behavior of Taiwanese digital gamers Questionnaire assessment of gaming device, platform, time, and graphic style preferences of Taiwanese digital gamers, disaggregated by gender and by age group.