Global Marketing Resource Management Market Research Report 2022

Market Analysis and Insights: Global Marketing Resource Management Market

With the rise in complexity of marketing activities, organizations are fortified to adopt Marketing Resource Management (MRM) solution for the realization of their marketing endeavors.

The global Marketing Resource Management market size is projected to reach US$ 15730 million by 2028, from US$ 6867 million in 2021, at a CAGR of 12.1% during 2022-2028.

The major driving force for the MRM software market is the increased consumption and emphasis on digital media.

With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Marketing Resource Management market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Marketing Resource Management market in terms of revenue.

Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Marketing Resource Management market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Marketing Resource Management market.

Global Marketing Resource Management Scope and Market Size

Marketing Resource Management market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Marketing Resource Management market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.

Cloud Deployment

Local Deployment

Large Enterprises

Medium-Sized and Small Enterprises

Financial Services

Media

Other

North America

United States

Canada

Europe

Germany

France

UK

Italy

Russia

Nordic Countries

Rest of Europe

Asia-Pacific

China

Japan

South Korea

Southeast Asia

India

Australia

Rest of Asia

Latin America

Mexico

Brazil

Rest of Latin America

Middle East & Africa

Turkey

Saudi Arabia

UAE

Rest of MEA

Teradata

SAP

SAS Institute

Infor

Brandmaker

IBM

Microsoft

Adobe Systems

North Plains Systems

Workfront

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Marketing Resource Management Market Size Growth Rate by Type: 2017 VS 2021 VS 2028

1.2.2 Cloud Deployment

1.2.3 Local Deployment

1.3 Market by Application

1.3.1 Global Marketing Resource Management Market Share by Application: 2017 VS 2021 VS 2028

1.3.2 Large Enterprises

1.3.3 Medium-Sized and Small Enterprises

1.3.4 Financial Services

1.3.5 Media

1.3.6 Other

1.4 Study Objectives

1.5 Years Considered

2.1 Global Marketing Resource Management Market Perspective (2017-2028)

2.2 Marketing Resource Management Growth Trends by Region

2.2.1 Marketing Resource Management Market Size by Region: 2017 VS 2021 VS 2028

2.2.2 Marketing Resource Management Historic Market Size by Region (2017-2022)

2.2.3 Marketing Resource Management Forecasted Market Size by Region (2023-2028)

2.3 Marketing Resource Management Market Dynamics

2.3.1 Marketing Resource Management Industry Trends

2.3.2 Marketing Resource Management Market Drivers

2.3.3 Marketing Resource Management Market Challenges

2.3.4 Marketing Resource Management Market Restraints

3.1 Global Top Marketing Resource Management Players by Revenue

3.1.1 Global Top Marketing Resource Management Players by Revenue (2017-2022)

3.1.2 Global Marketing Resource Management Revenue Market Share by Players (2017-2022)

3.2 Global Marketing Resource Management Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Marketing Resource Management Revenue

3.4 Global Marketing Resource Management Market Concentration Ratio

3.4.1 Global Marketing Resource Management Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Marketing Resource Management Revenue in 2021

3.5 Marketing Resource Management Key Players Head office and Area Served

3.6 Key Players Marketing Resource Management Product Solution and Service

3.7 Date of Enter into Marketing Resource Management Market

3.8 Mergers & Acquisitions, Expansion Plans

4.1 Global Marketing Resource Management Historic Market Size by Type (2017-2022)

4.2 Global Marketing Resource Management Forecasted Market Size by Type (2023-2028)

5.1 Global Marketing Resource Management Historic Market Size by Application (2017-2022)

5.2 Global Marketing Resource Management Forecasted Market Size by Application (2023-2028)

6.1 North America Marketing Resource Management Market Size (2017-2028)

6.2 North America Marketing Resource Management Market Size by Country (2017-2022)

6.3 North America Marketing Resource Management Market Size by Country (2023-2028)

6.4 United States

6.5 Canada

7.1 Europe Marketing Resource Management Market Size (2017-2028)

7.2 Europe Marketing Resource Management Market Size by Country (2017-2022)

7.3 Europe Marketing Resource Management Market Size by Country (2023-2028)

7.4 Germany

7.5 France

7.6 U.K.

7.7 Italy

7.8 Russia

7.9 Nordic Countries

8.1 Asia-Pacific Marketing Resource Management Market Size (2017-2028)

8.2 Asia-Pacific Marketing Resource Management Market Size by Country (2017-2022)

8.3 Asia-Pacific Marketing Resource Management Market Size by Country (2023-2028)

8.4 China

8.5 Japan

8.6 South Korea

8.7 Southeast Asia

8.8 India

8.9 Australia

9.1 Latin America Marketing Resource Management Market Size (2017-2028)

9.2 Latin America Marketing Resource Management Market Size by Country (2017-2022)

9.3 Latin America Marketing Resource Management Market Size by Country (2023-2028)

9.4 Mexico

9.5 Brazil

10.1 Middle East & Africa Marketing Resource Management Market Size (2017-2028)

10.2 Middle East & Africa Marketing Resource Management Market Size by Country (2017-2022)

10.3 Middle East & Africa Marketing Resource Management Market Size by Country (2023-2028)

10.4 Turkey

10.5 Saudi Arabia

10.6 UAE

11.1 Teradata

11.1.1 Teradata Company Detail

11.1.2 Teradata Business Overview

11.1.3 Teradata Marketing Resource Management Introduction

11.1.4 Teradata Revenue in Marketing Resource Management Business (2017-2022)

11.1.5 Teradata Recent Development

11.2 SAP

11.2.1 SAP Company Detail

11.2.2 SAP Business Overview

11.2.3 SAP Marketing Resource Management Introduction

11.2.4 SAP Revenue in Marketing Resource Management Business (2017-2022)

11.2.5 SAP Recent Development

11.3 SAS Institute

11.3.1 SAS Institute Company Detail

11.3.2 SAS Institute Business Overview

11.3.3 SAS Institute Marketing Resource Management Introduction

11.3.4 SAS Institute Revenue in Marketing Resource Management Business (2017-2022)

11.3.5 SAS Institute Recent Development

11.4 Infor

11.4.1 Infor Company Detail

11.4.2 Infor Business Overview

11.4.3 Infor Marketing Resource Management Introduction

11.4.4 Infor Revenue in Marketing Resource Management Business (2017-2022)

11.4.5 Infor Recent Development

11.5 Brandmaker

11.5.1 Brandmaker Company Detail

11.5.2 Brandmaker Business Overview

11.5.3 Brandmaker Marketing Resource Management Introduction

11.5.4 Brandmaker Revenue in Marketing Resource Management Business (2017-2022)

11.5.5 Brandmaker Recent Development

11.6 IBM

11.6.1 IBM Company Detail

11.6.2 IBM Business Overview

11.6.3 IBM Marketing Resource Management Introduction

11.6.4 IBM Revenue in Marketing Resource Management Business (2017-2022)

11.6.5 IBM Recent Development

11.7 Microsoft

11.7.1 Microsoft Company Detail

11.7.2 Microsoft Business Overview

11.7.3 Microsoft Marketing Resource Management Introduction

11.7.4 Microsoft Revenue in Marketing Resource Management Business (2017-2022)

11.7.5 Microsoft Recent Development

11.8 Adobe Systems

11.8.1 Adobe Systems Company Detail

11.8.2 Adobe Systems Business Overview

11.8.3 Adobe Systems Marketing Resource Management Introduction

11.8.4 Adobe Systems Revenue in Marketing Resource Management Business (2017-2022)

11.8.5 Adobe Systems Recent Development

11.9 North Plains Systems

11.9.1 North Plains Systems Company Detail

11.9.2 North Plains Systems Business Overview

11.9.3 North Plains Systems Marketing Resource Management Introduction

11.9.4 North Plains Systems Revenue in Marketing Resource Management Business (2017-2022)

11.9.5 North Plains Systems Recent Development

11.10 Workfront

11.10.1 Workfront Company Detail

11.10.2 Workfront Business Overview

11.10.3 Workfront Marketing Resource Management Introduction

11.10.4 Workfront Revenue in Marketing Resource Management Business (2017-2022)

11.10.5 Workfront Recent Development

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

List of Tables

    Table 1. Global Marketing Resource Management Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028

    Table 2. Key Players of Cloud Deployment

    Table 3. Key Players of Local Deployment

    Table 4. Global Marketing Resource Management Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028

    Table 5. Global Marketing Resource Management Market Size by Region (US$ Million): 2017 VS 2021 VS 2028

    Table 6. Global Marketing Resource Management Market Size by Region (2017-2022) & (US$ Million)

    Table 7. Global Marketing Resource Management Market Share by Region (2017-2022)

    Table 8. Global Marketing Resource Management Forecasted Market Size by Region (2023-2028) & (US$ Million)

    Table 9. Global Marketing Resource Management Market Share by Region (2023-2028)

    Table 10. Marketing Resource Management Market Trends

    Table 11. Marketing Resource Management Market Drivers

    Table 12. Marketing Resource Management Market Challenges

    Table 13. Marketing Resource Management Market Restraints

    Table 14. Global Marketing Resource Management Revenue by Players (2017-2022) & (US$ Million)

    Table 15. Global Marketing Resource Management Market Share by Players (2017-2022)

    Table 16. Global Top Marketing Resource Management Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Resource Management as of 2021)

    Table 17. Ranking of Global Top Marketing Resource Management Companies by Revenue (US$ Million) in 2021

    Table 18. Global 5 Largest Players Market Share by Marketing Resource Management Revenue (CR5 and HHI) & (2017-2022)

    Table 19. Key Players Headquarters and Area Served

    Table 20. Key Players Marketing Resource Management Product Solution and Service

    Table 21. Date of Enter into Marketing Resource Management Market

    Table 22. Mergers & Acquisitions, Expansion Plans

    Table 23. Global Marketing Resource Management Market Size by Type (2017-2022) & (US$ Million)

    Table 24. Global Marketing Resource Management Revenue Market Share by Type (2017-2022)

    Table 25. Global Marketing Resource Management Forecasted Market Size by Type (2023-2028) & (US$ Million)

    Table 26. Global Marketing Resource Management Revenue Market Share by Type (2023-2028)

    Table 27. Global Marketing Resource Management Market Size by Application (2017-2022) & (US$ Million)

    Table 28. Global Marketing Resource Management Revenue Market Share by Application (2017-2022)

    Table 29. Global Marketing Resource Management Forecasted Market Size by Application (2023-2028) & (US$ Million)

    Table 30. Global Marketing Resource Management Revenue Market Share by Application (2023-2028)

    Table 31. North America Marketing Resource Management Market Size by Country (2017-2022) & (US$ Million)

    Table 32. North America Marketing Resource Management Market Size by Country (2023-2028) & (US$ Million)

    Table 33. Europe Marketing Resource Management Market Size by Country (2017-2022) & (US$ Million)

    Table 34. Europe Marketing Resource Management Market Size by Country (2023-2028) & (US$ Million)

    Table 35. Asia-Pacific Marketing Resource Management Market Size by Region (2017-2022) & (US$ Million)

    Table 36. Asia-Pacific Marketing Resource Management Market Size by Region (2023-2028) & (US$ Million)

    Table 37. Latin America Marketing Resource Management Market Size by Country (2017-2022) & (US$ Million)

    Table 38. Latin America Marketing Resource Management Market Size by Country (2023-2028) & (US$ Million)

    Table 39. Middle East & Africa Marketing Resource Management Market Size by Country (2017-2022) & (US$ Million)

    Table 40. Middle East & Africa Marketing Resource Management Market Size by Country (2023-2028) & (US$ Million)

    Table 41. Teradata Company Detail

    Table 42. Teradata Business Overview

    Table 43. Teradata Marketing Resource Management Product

    Table 44. Teradata Revenue in Marketing Resource Management Business (2017-2022) & (US$ Million)

    Table 45. Teradata Recent Development

    Table 46. SAP Company Detail

    Table 47. SAP Business Overview

    Table 48. SAP Marketing Resource Management Product

    Table 49. SAP Revenue in Marketing Resource Management Business (2017-2022) & (US$ Million)

    Table 50. SAP Recent Development

    Table 51. SAS Institute Company Detail

    Table 52. SAS Institute Business Overview

    Table 53. SAS Institute Marketing Resource Management Product

    Table 54. SAS Institute Revenue in Marketing Resource Management Business (2017-2022) & (US$ Million)

    Table 55. SAS Institute Recent Development

    Table 56. Infor Company Detail

    Table 57. Infor Business Overview

    Table 58. Infor Marketing Resource Management Product

    Table 59. Infor Revenue in Marketing Resource Management Business (2017-2022) & (US$ Million)

    Table 60. Infor Recent Development

    Table 61. Brandmaker Company Detail

    Table 62. Brandmaker Business Overview

    Table 63. Brandmaker Marketing Resource Management Product

    Table 64. Brandmaker Revenue in Marketing Resource Management Business (2017-2022) & (US$ Million)

    Table 65. Brandmaker Recent Development

    Table 66. IBM Company Detail

    Table 67. IBM Business Overview

    Table 68. IBM Marketing Resource Management Product

    Table 69. IBM Revenue in Marketing Resource Management Business (2017-2022) & (US$ Million)

    Table 70. IBM Recent Development

    Table 71. Microsoft Company Detail

    Table 72. Microsoft Business Overview

    Table 73. Microsoft Marketing Resource Management Product

    Table 74. Microsoft Revenue in Marketing Resource Management Business (2017-2022) & (US$ Million)

    Table 75. Microsoft Recent Development

    Table 76. Adobe Systems Company Detail

    Table 77. Adobe Systems Business Overview

    Table 78. Adobe Systems Marketing Resource Management Product

    Table 79. Adobe Systems Revenue in Marketing Resource Management Business (2017-2022) & (US$ Million)

    Table 80. Adobe Systems Recent Development

    Table 81. North Plains Systems Company Detail

    Table 82. North Plains Systems Business Overview

    Table 83. North Plains Systems Marketing Resource Management Product

    Table 84. North Plains Systems Revenue in Marketing Resource Management Business (2017-2022) & (US$ Million)

    Table 85. North Plains Systems Recent Development

    Table 86. Workfront Company Detail

    Table 87. Workfront Business Overview

    Table 88. Workfront Marketing Resource Management Product

    Table 89. Workfront Revenue in Marketing Resource Management Business (2017-2022) & (US$ Million)

    Table 90. Workfront Recent Development

    Table 91. Research Programs/Design for This Report

    Table 92. Key Data Information from Secondary Sources

    Table 93. Key Data Information from Primary Sources

List of Figures

    Figure 1. Global Marketing Resource Management Market Share by Type: 2021 VS 2028

    Figure 2. Cloud Deployment Features

    Figure 3. Local Deployment Features

    Figure 4. Global Marketing Resource Management Market Share by Application in 2021 & 2028

    Figure 5. Large Enterprises Case Studies

    Figure 6. Medium-Sized and Small Enterprises Case Studies

    Figure 7. Financial Services Case Studies

    Figure 8. Media Case Studies

    Figure 9. Other Case Studies

    Figure 10. Marketing Resource Management Report Years Considered

    Figure 11. Global Marketing Resource Management Market Size (US$ Million), Year-over-Year: 2017-2028

    Figure 12. Global Marketing Resource Management Market Size, (US$ Million), 2017 VS 2021 VS 2028

    Figure 13. Global Marketing Resource Management Market Share by Region: 2021 VS 2028

    Figure 14. Global Marketing Resource Management Market Share by Players in 2021

    Figure 15. Global Top Marketing Resource Management Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Resource Management as of 2021)

    Figure 16. The Top 10 and 5 Players Market Share by Marketing Resource Management Revenue in 2021

    Figure 17. North America Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 18. North America Marketing Resource Management Market Share by Country (2017-2028)

    Figure 19. United States Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 20. Canada Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 21. Europe Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 22. Europe Marketing Resource Management Market Share by Country (2017-2028)

    Figure 23. Germany Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 24. France Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 25. U.K. Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 26. Italy Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 27. Russia Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 28. Nordic Countries Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 29. Asia-Pacific Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 30. Asia-Pacific Marketing Resource Management Market Share by Region (2017-2028)

    Figure 31. China Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 32. Japan Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 33. South Korea Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 34. Southeast Asia Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 35. India Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 36. Australia Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 37. Latin America Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 38. Latin America Marketing Resource Management Market Share by Country (2017-2028)

    Figure 39. Mexico Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 40. Brazil Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 41. Middle East & Africa Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 42. Middle East & Africa Marketing Resource Management Market Share by Country (2017-2028)

    Figure 43. Turkey Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 44. Saudi Arabia Marketing Resource Management Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 45. Teradata Revenue Growth Rate in Marketing Resource Management Business (2017-2022)

    Figure 46. SAP Revenue Growth Rate in Marketing Resource Management Business (2017-2022)

    Figure 47. SAS Institute Revenue Growth Rate in Marketing Resource Management Business (2017-2022)

    Figure 48. Infor Revenue Growth Rate in Marketing Resource Management Business (2017-2022)

    Figure 49. Brandmaker Revenue Growth Rate in Marketing Resource Management Business (2017-2022)

    Figure 50. IBM Revenue Growth Rate in Marketing Resource Management Business (2017-2022)

    Figure 51. Microsoft Revenue Growth Rate in Marketing Resource Management Business (2017-2022)

    Figure 52. Adobe Systems Revenue Growth Rate in Marketing Resource Management Business (2017-2022)

    Figure 53. North Plains Systems Revenue Growth Rate in Marketing Resource Management Business (2017-2022)

    Figure 54. Workfront Revenue Growth Rate in Marketing Resource Management Business (2017-2022)

    Figure 55. Bottom-up and Top-down Approaches for This Report

    Figure 56. Data Triangulation

    Figure 57. Key Executives Interviewed