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Global Digital Fragrance Market Research Report 2024
Published Date: April 2024
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Report Code: QYRE-Auto-11E11528
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Global Digital Fragrance Market Research Report 2024

Code: QYRE-Auto-11E11528
Report
April 2024
Pages:76
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES

Digital Fragrance Market

Digital fragrance is the main application of digital fragrance technology. Digital fragrance technology is simply a device that stores and allows users to smell scents in a digital space. It’s a part of the Human-Computer Interaction (HCI). Creating a digital scent may be quite a lucrative endeavor, as a recent MIT report stated that the global perfume industry is worth $71 billion. Being able to create digital fragrances around certain virtual foods, activities, or locations would not only enhance the user experience but could also be a part of metaverse advertising. Many companies are looking to enter the metaverse to further their reach. These companies include restaurants, consumer goods, and event individual food companies, like Starbucks or Kraft Heinz. Having digital scents to go with these companies’ virtual products can make them more realistic and sellable, an attractive prospect for any potential advertiser.
The global Digital Fragrance market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
The total size of the global beauty industry in 2022 was about US$ 427 billion, with the sales of skin care products was about US$ 190 billion, perfumes US$ 70 billion, color cosmetics US$ 80 billion, hair care products US$ 90 billion. Head beauty and personal care companies are concentrated in Europe and the United States. More than one-third of the top 100 companies are headquartered in the United States, and 22.9% of the companies are located in France.
This report aims to provide a comprehensive presentation of the global market for Digital Fragrance, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Digital Fragrance.

Report Scope

The Digital Fragrance market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Digital Fragrance market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Digital Fragrance companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Digital Fragrance Market Report

Report Metric Details
Report Name Digital Fragrance Market
Segment by Type
  • Smart Fragrance Bottle
  • Human-Computer Interaction Equipment
  • NFT
Segment by Application
  • Online Sales
  • Offline Sales
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Look Labs, Aromajoin, NINUPERFUME, Firmenich, Natura, Olorama Technology, Trisenx, Viktor&Rolf
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Digital Fragrance companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Digital Fragrance Market report?

Ans: The main players in the Digital Fragrance Market are Look Labs, Aromajoin, NINUPERFUME, Firmenich, Natura, Olorama Technology, Trisenx, Viktor&Rolf

What are the Application segmentation covered in the Digital Fragrance Market report?

Ans: The Applications covered in the Digital Fragrance Market report are Online Sales, Offline Sales

What are the Type segmentation covered in the Digital Fragrance Market report?

Ans: The Types covered in the Digital Fragrance Market report are Smart Fragrance Bottle, Human-Computer Interaction Equipment, NFT

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Digital Fragrance Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Smart Fragrance Bottle
1.2.3 Human-Computer Interaction Equipment
1.2.4 NFT
1.3 Market by Application
1.3.1 Global Digital Fragrance Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Online Sales
1.3.3 Offline Sales
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Digital Fragrance Market Perspective (2019-2030)
2.2 Digital Fragrance Growth Trends by Region
2.2.1 Global Digital Fragrance Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Digital Fragrance Historic Market Size by Region (2019-2024)
2.2.3 Digital Fragrance Forecasted Market Size by Region (2025-2030)
2.3 Digital Fragrance Market Dynamics
2.3.1 Digital Fragrance Industry Trends
2.3.2 Digital Fragrance Market Drivers
2.3.3 Digital Fragrance Market Challenges
2.3.4 Digital Fragrance Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Digital Fragrance Players by Revenue
3.1.1 Global Top Digital Fragrance Players by Revenue (2019-2024)
3.1.2 Global Digital Fragrance Revenue Market Share by Players (2019-2024)
3.2 Global Digital Fragrance Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Digital Fragrance Revenue
3.4 Global Digital Fragrance Market Concentration Ratio
3.4.1 Global Digital Fragrance Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Digital Fragrance Revenue in 2023
3.5 Digital Fragrance Key Players Head office and Area Served
3.6 Key Players Digital Fragrance Product Solution and Service
3.7 Date of Enter into Digital Fragrance Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Digital Fragrance Breakdown Data by Type
4.1 Global Digital Fragrance Historic Market Size by Type (2019-2024)
4.2 Global Digital Fragrance Forecasted Market Size by Type (2025-2030)
5 Digital Fragrance Breakdown Data by Application
5.1 Global Digital Fragrance Historic Market Size by Application (2019-2024)
5.2 Global Digital Fragrance Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Digital Fragrance Market Size (2019-2030)
6.2 North America Digital Fragrance Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Digital Fragrance Market Size by Country (2019-2024)
6.4 North America Digital Fragrance Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Digital Fragrance Market Size (2019-2030)
7.2 Europe Digital Fragrance Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Digital Fragrance Market Size by Country (2019-2024)
7.4 Europe Digital Fragrance Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Digital Fragrance Market Size (2019-2030)
8.2 Asia-Pacific Digital Fragrance Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Digital Fragrance Market Size by Region (2019-2024)
8.4 Asia-Pacific Digital Fragrance Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Digital Fragrance Market Size (2019-2030)
9.2 Latin America Digital Fragrance Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Digital Fragrance Market Size by Country (2019-2024)
9.4 Latin America Digital Fragrance Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Digital Fragrance Market Size (2019-2030)
10.2 Middle East & Africa Digital Fragrance Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Digital Fragrance Market Size by Country (2019-2024)
10.4 Middle East & Africa Digital Fragrance Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Look Labs
11.1.1 Look Labs Company Detail
11.1.2 Look Labs Business Overview
11.1.3 Look Labs Digital Fragrance Introduction
11.1.4 Look Labs Revenue in Digital Fragrance Business (2019-2024)
11.1.5 Look Labs Recent Development
11.2 Aromajoin
11.2.1 Aromajoin Company Detail
11.2.2 Aromajoin Business Overview
11.2.3 Aromajoin Digital Fragrance Introduction
11.2.4 Aromajoin Revenue in Digital Fragrance Business (2019-2024)
11.2.5 Aromajoin Recent Development
11.3 NINUPERFUME
11.3.1 NINUPERFUME Company Detail
11.3.2 NINUPERFUME Business Overview
11.3.3 NINUPERFUME Digital Fragrance Introduction
11.3.4 NINUPERFUME Revenue in Digital Fragrance Business (2019-2024)
11.3.5 NINUPERFUME Recent Development
11.4 Firmenich
11.4.1 Firmenich Company Detail
11.4.2 Firmenich Business Overview
11.4.3 Firmenich Digital Fragrance Introduction
11.4.4 Firmenich Revenue in Digital Fragrance Business (2019-2024)
11.4.5 Firmenich Recent Development
11.5 Natura
11.5.1 Natura Company Detail
11.5.2 Natura Business Overview
11.5.3 Natura Digital Fragrance Introduction
11.5.4 Natura Revenue in Digital Fragrance Business (2019-2024)
11.5.5 Natura Recent Development
11.6 Olorama Technology
11.6.1 Olorama Technology Company Detail
11.6.2 Olorama Technology Business Overview
11.6.3 Olorama Technology Digital Fragrance Introduction
11.6.4 Olorama Technology Revenue in Digital Fragrance Business (2019-2024)
11.6.5 Olorama Technology Recent Development
11.7 Trisenx
11.7.1 Trisenx Company Detail
11.7.2 Trisenx Business Overview
11.7.3 Trisenx Digital Fragrance Introduction
11.7.4 Trisenx Revenue in Digital Fragrance Business (2019-2024)
11.7.5 Trisenx Recent Development
11.8 Viktor&Rolf
11.8.1 Viktor&Rolf Company Detail
11.8.2 Viktor&Rolf Business Overview
11.8.3 Viktor&Rolf Digital Fragrance Introduction
11.8.4 Viktor&Rolf Revenue in Digital Fragrance Business (2019-2024)
11.8.5 Viktor&Rolf Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of Tables
    Table 1. Global Digital Fragrance Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030
    Table 2. Key Players of Smart Fragrance Bottle
    Table 3. Key Players of Human-Computer Interaction Equipment
    Table 4. Key Players of NFT
    Table 5. Global Digital Fragrance Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030
    Table 6. Global Digital Fragrance Market Size by Region (US$ Million): 2019 VS 2023 VS 2030
    Table 7. Global Digital Fragrance Market Size by Region (2019-2024) & (US$ Million)
    Table 8. Global Digital Fragrance Market Share by Region (2019-2024)
    Table 9. Global Digital Fragrance Forecasted Market Size by Region (2025-2030) & (US$ Million)
    Table 10. Global Digital Fragrance Market Share by Region (2025-2030)
    Table 11. Digital Fragrance Market Trends
    Table 12. Digital Fragrance Market Drivers
    Table 13. Digital Fragrance Market Challenges
    Table 14. Digital Fragrance Market Restraints
    Table 15. Global Digital Fragrance Revenue by Players (2019-2024) & (US$ Million)
    Table 16. Global Digital Fragrance Market Share by Players (2019-2024)
    Table 17. Global Top Digital Fragrance Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Digital Fragrance as of 2023)
    Table 18. Ranking of Global Top Digital Fragrance Companies by Revenue (US$ Million) in 2023
    Table 19. Global 5 Largest Players Market Share by Digital Fragrance Revenue (CR5 and HHI) & (2019-2024)
    Table 20. Key Players Headquarters and Area Served
    Table 21. Key Players Digital Fragrance Product Solution and Service
    Table 22. Date of Enter into Digital Fragrance Market
    Table 23. Mergers & Acquisitions, Expansion Plans
    Table 24. Global Digital Fragrance Market Size by Type (2019-2024) & (US$ Million)
    Table 25. Global Digital Fragrance Revenue Market Share by Type (2019-2024)
    Table 26. Global Digital Fragrance Forecasted Market Size by Type (2025-2030) & (US$ Million)
    Table 27. Global Digital Fragrance Revenue Market Share by Type (2025-2030)
    Table 28. Global Digital Fragrance Market Size by Application (2019-2024) & (US$ Million)
    Table 29. Global Digital Fragrance Revenue Market Share by Application (2019-2024)
    Table 30. Global Digital Fragrance Forecasted Market Size by Application (2025-2030) & (US$ Million)
    Table 31. Global Digital Fragrance Revenue Market Share by Application (2025-2030)
    Table 32. North America Digital Fragrance Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 33. North America Digital Fragrance Market Size by Country (2019-2024) & (US$ Million)
    Table 34. North America Digital Fragrance Market Size by Country (2025-2030) & (US$ Million)
    Table 35. Europe Digital Fragrance Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 36. Europe Digital Fragrance Market Size by Country (2019-2024) & (US$ Million)
    Table 37. Europe Digital Fragrance Market Size by Country (2025-2030) & (US$ Million)
    Table 38. Asia-Pacific Digital Fragrance Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030
    Table 39. Asia-Pacific Digital Fragrance Market Size by Region (2019-2024) & (US$ Million)
    Table 40. Asia-Pacific Digital Fragrance Market Size by Region (2025-2030) & (US$ Million)
    Table 41. Latin America Digital Fragrance Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 42. Latin America Digital Fragrance Market Size by Country (2019-2024) & (US$ Million)
    Table 43. Latin America Digital Fragrance Market Size by Country (2025-2030) & (US$ Million)
    Table 44. Middle East & Africa Digital Fragrance Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 45. Middle East & Africa Digital Fragrance Market Size by Country (2019-2024) & (US$ Million)
    Table 46. Middle East & Africa Digital Fragrance Market Size by Country (2025-2030) & (US$ Million)
    Table 47. Look Labs Company Detail
    Table 48. Look Labs Business Overview
    Table 49. Look Labs Digital Fragrance Product
    Table 50. Look Labs Revenue in Digital Fragrance Business (2019-2024) & (US$ Million)
    Table 51. Look Labs Recent Development
    Table 52. Aromajoin Company Detail
    Table 53. Aromajoin Business Overview
    Table 54. Aromajoin Digital Fragrance Product
    Table 55. Aromajoin Revenue in Digital Fragrance Business (2019-2024) & (US$ Million)
    Table 56. Aromajoin Recent Development
    Table 57. NINUPERFUME Company Detail
    Table 58. NINUPERFUME Business Overview
    Table 59. NINUPERFUME Digital Fragrance Product
    Table 60. NINUPERFUME Revenue in Digital Fragrance Business (2019-2024) & (US$ Million)
    Table 61. NINUPERFUME Recent Development
    Table 62. Firmenich Company Detail
    Table 63. Firmenich Business Overview
    Table 64. Firmenich Digital Fragrance Product
    Table 65. Firmenich Revenue in Digital Fragrance Business (2019-2024) & (US$ Million)
    Table 66. Firmenich Recent Development
    Table 67. Natura Company Detail
    Table 68. Natura Business Overview
    Table 69. Natura Digital Fragrance Product
    Table 70. Natura Revenue in Digital Fragrance Business (2019-2024) & (US$ Million)
    Table 71. Natura Recent Development
    Table 72. Olorama Technology Company Detail
    Table 73. Olorama Technology Business Overview
    Table 74. Olorama Technology Digital Fragrance Product
    Table 75. Olorama Technology Revenue in Digital Fragrance Business (2019-2024) & (US$ Million)
    Table 76. Olorama Technology Recent Development
    Table 77. Trisenx Company Detail
    Table 78. Trisenx Business Overview
    Table 79. Trisenx Digital Fragrance Product
    Table 80. Trisenx Revenue in Digital Fragrance Business (2019-2024) & (US$ Million)
    Table 81. Trisenx Recent Development
    Table 82. Viktor&Rolf Company Detail
    Table 83. Viktor&Rolf Business Overview
    Table 84. Viktor&Rolf Digital Fragrance Product
    Table 85. Viktor&Rolf Revenue in Digital Fragrance Business (2019-2024) & (US$ Million)
    Table 86. Viktor&Rolf Recent Development
    Table 87. Research Programs/Design for This Report
    Table 88. Key Data Information from Secondary Sources
    Table 89. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Digital Fragrance Market Size Comparison by Type (2024-2030) & (US$ Million)
    Figure 2. Global Digital Fragrance Market Share by Type: 2023 VS 2030
    Figure 3. Smart Fragrance Bottle Features
    Figure 4. Human-Computer Interaction Equipment Features
    Figure 5. NFT Features
    Figure 6. Global Digital Fragrance Market Size Comparison by Application (2024-2030) & (US$ Million)
    Figure 7. Global Digital Fragrance Market Share by Application: 2023 VS 2030
    Figure 8. Online Sales Case Studies
    Figure 9. Offline Sales Case Studies
    Figure 10. Digital Fragrance Report Years Considered
    Figure 11. Global Digital Fragrance Market Size (US$ Million), Year-over-Year: 2019-2030
    Figure 12. Global Digital Fragrance Market Size, (US$ Million), 2019 VS 2023 VS 2030
    Figure 13. Global Digital Fragrance Market Share by Region: 2023 VS 2030
    Figure 14. Global Digital Fragrance Market Share by Players in 2023
    Figure 15. Global Top Digital Fragrance Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Digital Fragrance as of 2023)
    Figure 16. The Top 10 and 5 Players Market Share by Digital Fragrance Revenue in 2023
    Figure 17. North America Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 18. North America Digital Fragrance Market Share by Country (2019-2030)
    Figure 19. United States Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 20. Canada Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 21. Europe Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 22. Europe Digital Fragrance Market Share by Country (2019-2030)
    Figure 23. Germany Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 24. France Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 25. U.K. Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 26. Italy Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 27. Russia Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 28. Nordic Countries Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 29. Asia-Pacific Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 30. Asia-Pacific Digital Fragrance Market Share by Region (2019-2030)
    Figure 31. China Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 32. Japan Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 33. South Korea Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 34. Southeast Asia Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 35. India Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 36. Australia Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 37. Latin America Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 38. Latin America Digital Fragrance Market Share by Country (2019-2030)
    Figure 39. Mexico Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 40. Brazil Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 41. Middle East & Africa Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 42. Middle East & Africa Digital Fragrance Market Share by Country (2019-2030)
    Figure 43. Turkey Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 44. Saudi Arabia Digital Fragrance Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 45. Look Labs Revenue Growth Rate in Digital Fragrance Business (2019-2024)
    Figure 46. Aromajoin Revenue Growth Rate in Digital Fragrance Business (2019-2024)
    Figure 47. NINUPERFUME Revenue Growth Rate in Digital Fragrance Business (2019-2024)
    Figure 48. Firmenich Revenue Growth Rate in Digital Fragrance Business (2019-2024)
    Figure 49. Natura Revenue Growth Rate in Digital Fragrance Business (2019-2024)
    Figure 50. Olorama Technology Revenue Growth Rate in Digital Fragrance Business (2019-2024)
    Figure 51. Trisenx Revenue Growth Rate in Digital Fragrance Business (2019-2024)
    Figure 52. Viktor&Rolf Revenue Growth Rate in Digital Fragrance Business (2019-2024)
    Figure 53. Bottom-up and Top-down Approaches for This Report
    Figure 54. Data Triangulation
    Figure 55. Key Executives Interviewed
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