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Global Electronic Cigarette Rod Market Research Report 2025
Published Date: June 2025
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Report Code: QYRE-Auto-11S15737
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Global Electronic Cigarette Rod Market Research Report 2025

Code: QYRE-Auto-11S15737
Report
June 2025
Pages:116
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES

Electronic Cigarette Rod Market

The global market for Electronic Cigarette Rod was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.
An electronic cigarette rod is a portable device for inhaling e-cigarette oil vapor, usually consisting of a battery part, an atomizer or heating element, a mouth suction part, a liquid storage part and a button or sensor. The battery provides power, the atomizer heats the e-liquid to produce inhaled vapor, and the user partially inhales the vapor through the mouth. The design and functionality of e-cigarette poles vary by manufacturer and model, and users can choose the appropriate model and brand based on their personal tastes and needs. However, the use of e-cigarette poles is subject to regulations and controls in different countries and regions, and users should follow local regulations and health guidelines, especially when there are strict restrictions on use by minors.
North American market for Electronic Cigarette Rod is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
Asia-Pacific market for Electronic Cigarette Rod is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The major global manufacturers of Electronic Cigarette Rod include Juul Labs, BAT, Logic, Beijing Yueke Technology Co., Ltd., Shenzhen IVPS Technology CO., Ltd., ShenZhen Thunderstone Technology Co., Ltd, Shenzhen Smoore Technology Limited, NJOY, ShenZhen Woody Vapes Technology Co., Ltd., JAC Vapour, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.

Report Scope

This report aims to provide a comprehensive presentation of the global market for Electronic Cigarette Rod, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Electronic Cigarette Rod.
The Electronic Cigarette Rod market size, estimations, and forecasts are provided in terms of sales volume (K Units) and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Electronic Cigarette Rod market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Electronic Cigarette Rod manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Scope of Electronic Cigarette Rod Market Report

Report Metric Details
Report Name Electronic Cigarette Rod Market
Segment by Type
Segment by Application
  • Online Sales
  • Offline Sales
Consumption by Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia)
  • Asia-Pacific (China, Japan, South Korea, Taiwan)
  • Southeast Asia (India)
  • Latin America (Mexico, Brazil)
By Company Juul Labs, BAT, Logic, Beijing Yueke Technology Co., Ltd., Shenzhen IVPS Technology CO., Ltd., ShenZhen Thunderstone Technology Co., Ltd, Shenzhen Smoore Technology Limited, NJOY, ShenZhen Woody Vapes Technology Co., Ltd., JAC Vapour, Beijing Yuyi Technology Co., Ltd., Hangzhou Whale Light Smoke Network Technology Co., Ltd., Shenzhen Qianhai Longxing Technology Co., Ltd., Asmodus, Lost Vape, Eleaf, Suorin, Shenzhen Foresight Innovations Technology Co., Ltd., Shenzhen Geekvape Technology Co.,limited, Shenzhen Innokin Technology Co., Ltd., Freemax, HorizonTech
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Core Chapters

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Detailed analysis of Electronic Cigarette Rod manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 3: Sales, revenue of Electronic Cigarette Rod in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 7: Analysis of industrial chain, including the upstream and downstream of the industry.
  • Chapter 8: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
  • Chapter 9: The main points and conclusions of the report. 

FAQ for this report

Who are the main players in the Electronic Cigarette Rod Market report?

Ans: The main players in the Electronic Cigarette Rod Market are Juul Labs, BAT, Logic, Beijing Yueke Technology Co., Ltd., Shenzhen IVPS Technology CO., Ltd., ShenZhen Thunderstone Technology Co., Ltd, Shenzhen Smoore Technology Limited, NJOY, ShenZhen Woody Vapes Technology Co., Ltd., JAC Vapour, Beijing Yuyi Technology Co., Ltd., Hangzhou Whale Light Smoke Network Technology Co., Ltd., Shenzhen Qianhai Longxing Technology Co., Ltd., Asmodus, Lost Vape, Eleaf, Suorin, Shenzhen Foresight Innovations Technology Co., Ltd., Shenzhen Geekvape Technology Co.,limited, Shenzhen Innokin Technology Co., Ltd., Freemax, HorizonTech

What are the Application segmentation covered in the Electronic Cigarette Rod Market report?

Ans: The Applications covered in the Electronic Cigarette Rod Market report are Online Sales, Offline Sales

What are the Type segmentation covered in the Electronic Cigarette Rod Market report?

Ans: The Types covered in the Electronic Cigarette Rod Market report are Nylon Rod, Polycarbonate Pole, Plastic Pole, Others

Recommended Reports

E-cigarettes & Vaping

E-cigarette Components

Batteries & Electronics

1 Electronic Cigarette Rod Market Overview
1.1 Product Definition
1.2 Electronic Cigarette Rod by Type
1.2.1 Global Electronic Cigarette Rod Market Value Comparison by Type (2024 VS 2031)
1.2.2 Nylon Rod
1.2.3 Polycarbonate Pole
1.2.4 Plastic Pole
1.2.5 Others
1.3 Electronic Cigarette Rod by Application
1.3.1 Global Electronic Cigarette Rod Market Value by Application (2024 VS 2031)
1.3.2 Online Sales
1.3.3 Offline Sales
1.4 Global Electronic Cigarette Rod Market Size Estimates and Forecasts
1.4.1 Global Electronic Cigarette Rod Revenue 2020-2031
1.4.2 Global Electronic Cigarette Rod Sales 2020-2031
1.4.3 Global Electronic Cigarette Rod Market Average Price (2020-2031)
1.5 Assumptions and Limitations
2 Electronic Cigarette Rod Market Competition by Manufacturers
2.1 Global Electronic Cigarette Rod Sales Market Share by Manufacturers (2020-2025)
2.2 Global Electronic Cigarette Rod Revenue Market Share by Manufacturers (2020-2025)
2.3 Global Electronic Cigarette Rod Average Price by Manufacturers (2020-2025)
2.4 Global Key Players of Electronic Cigarette Rod, Industry Ranking, 2022 VS 2023 VS 2024
2.5 Global Key Manufacturers of Electronic Cigarette Rod, Manufacturing Sites & Headquarters
2.6 Global Key Manufacturers of Electronic Cigarette Rod, Product Type & Application
2.7 Global Key Manufacturers of Electronic Cigarette Rod, Date of Enter into This Industry
2.8 Global Electronic Cigarette Rod Market Competitive Situation and Trends
2.8.1 Global Electronic Cigarette Rod Market Concentration Rate
2.8.2 The Global 5 and 10 Largest Electronic Cigarette Rod Players Market Share by Revenue
2.8.3 Global Electronic Cigarette Rod Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
2.9 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Global Electronic Cigarette Rod Market Scenario by Region
3.1 Global Electronic Cigarette Rod Market Size by Region: 2020 Versus 2024 Versus 2031
3.2 Global Electronic Cigarette Rod Sales by Region: 2020-2031
3.2.1 Global Electronic Cigarette Rod Sales by Region: 2020-2025
3.2.2 Global Electronic Cigarette Rod Sales by Region: 2026-2031
3.3 Global Electronic Cigarette Rod Revenue by Region: 2020-2031
3.3.1 Global Electronic Cigarette Rod Revenue by Region: 2020-2025
3.3.2 Global Electronic Cigarette Rod Revenue by Region: 2026-2031
3.4 North America Electronic Cigarette Rod Market Facts & Figures by Country
3.4.1 North America Electronic Cigarette Rod Market Size by Country: 2020 VS 2024 VS 2031
3.4.2 North America Electronic Cigarette Rod Sales by Country (2020-2031)
3.4.3 North America Electronic Cigarette Rod Revenue by Country (2020-2031)
3.4.4 United States
3.4.5 Canada
3.5 Europe Electronic Cigarette Rod Market Facts & Figures by Country
3.5.1 Europe Electronic Cigarette Rod Market Size by Country: 2020 VS 2024 VS 2031
3.5.2 Europe Electronic Cigarette Rod Sales by Country (2020-2031)
3.5.3 Europe Electronic Cigarette Rod Revenue by Country (2020-2031)
3.5.4 Germany
3.5.5 France
3.5.6 U.K.
3.5.7 Italy
3.5.8 Russia
3.6 Asia Pacific Electronic Cigarette Rod Market Facts & Figures by Region
3.6.1 Asia Pacific Electronic Cigarette Rod Market Size by Region: 2020 VS 2024 VS 2031
3.6.2 Asia Pacific Electronic Cigarette Rod Sales by Region (2020-2031)
3.6.3 Asia Pacific Electronic Cigarette Rod Revenue by Region (2020-2031)
3.6.4 China
3.6.5 Japan
3.6.6 South Korea
3.6.7 India
3.6.8 Australia
3.6.9 China Taiwan
3.6.10 Southeast Asia
3.7 Latin America Electronic Cigarette Rod Market Facts & Figures by Country
3.7.1 Latin America Electronic Cigarette Rod Market Size by Country: 2020 VS 2024 VS 2031
3.7.2 Latin America Electronic Cigarette Rod Sales by Country (2020-2031)
3.7.3 Latin America Electronic Cigarette Rod Revenue by Country (2020-2031)
3.7.4 Mexico
3.7.5 Brazil
3.7.6 Argentina
3.8 Middle East and Africa Electronic Cigarette Rod Market Facts & Figures by Country
3.8.1 Middle East and Africa Electronic Cigarette Rod Market Size by Country: 2020 VS 2024 VS 2031
3.8.2 Middle East and Africa Electronic Cigarette Rod Sales by Country (2020-2031)
3.8.3 Middle East and Africa Electronic Cigarette Rod Revenue by Country (2020-2031)
3.8.4 Turkey
3.8.5 Saudi Arabia
3.8.6 UAE
4 Segment by Type
4.1 Global Electronic Cigarette Rod Sales by Type (2020-2031)
4.1.1 Global Electronic Cigarette Rod Sales by Type (2020-2025)
4.1.2 Global Electronic Cigarette Rod Sales by Type (2026-2031)
4.1.3 Global Electronic Cigarette Rod Sales Market Share by Type (2020-2031)
4.2 Global Electronic Cigarette Rod Revenue by Type (2020-2031)
4.2.1 Global Electronic Cigarette Rod Revenue by Type (2020-2025)
4.2.2 Global Electronic Cigarette Rod Revenue by Type (2026-2031)
4.2.3 Global Electronic Cigarette Rod Revenue Market Share by Type (2020-2031)
4.3 Global Electronic Cigarette Rod Price by Type (2020-2031)
5 Segment by Application
5.1 Global Electronic Cigarette Rod Sales by Application (2020-2031)
5.1.1 Global Electronic Cigarette Rod Sales by Application (2020-2025)
5.1.2 Global Electronic Cigarette Rod Sales by Application (2026-2031)
5.1.3 Global Electronic Cigarette Rod Sales Market Share by Application (2020-2031)
5.2 Global Electronic Cigarette Rod Revenue by Application (2020-2031)
5.2.1 Global Electronic Cigarette Rod Revenue by Application (2020-2025)
5.2.2 Global Electronic Cigarette Rod Revenue by Application (2026-2031)
5.2.3 Global Electronic Cigarette Rod Revenue Market Share by Application (2020-2031)
5.3 Global Electronic Cigarette Rod Price by Application (2020-2031)
6 Key Companies Profiled
6.1 Juul Labs
6.1.1 Juul Labs Company Information
6.1.2 Juul Labs Description and Business Overview
6.1.3 Juul Labs Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.1.4 Juul Labs Electronic Cigarette Rod Product Portfolio
6.1.5 Juul Labs Recent Developments/Updates
6.2 BAT
6.2.1 BAT Company Information
6.2.2 BAT Description and Business Overview
6.2.3 BAT Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.2.4 BAT Electronic Cigarette Rod Product Portfolio
6.2.5 BAT Recent Developments/Updates
6.3 Logic
6.3.1 Logic Company Information
6.3.2 Logic Description and Business Overview
6.3.3 Logic Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.3.4 Logic Electronic Cigarette Rod Product Portfolio
6.3.5 Logic Recent Developments/Updates
6.4 Beijing Yueke Technology Co., Ltd.
6.4.1 Beijing Yueke Technology Co., Ltd. Company Information
6.4.2 Beijing Yueke Technology Co., Ltd. Description and Business Overview
6.4.3 Beijing Yueke Technology Co., Ltd. Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.4.4 Beijing Yueke Technology Co., Ltd. Electronic Cigarette Rod Product Portfolio
6.4.5 Beijing Yueke Technology Co., Ltd. Recent Developments/Updates
6.5 Shenzhen IVPS Technology CO., Ltd.
6.5.1 Shenzhen IVPS Technology CO., Ltd. Company Information
6.5.2 Shenzhen IVPS Technology CO., Ltd. Description and Business Overview
6.5.3 Shenzhen IVPS Technology CO., Ltd. Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.5.4 Shenzhen IVPS Technology CO., Ltd. Electronic Cigarette Rod Product Portfolio
6.5.5 Shenzhen IVPS Technology CO., Ltd. Recent Developments/Updates
6.6 ShenZhen Thunderstone Technology Co., Ltd
6.6.1 ShenZhen Thunderstone Technology Co., Ltd Company Information
6.6.2 ShenZhen Thunderstone Technology Co., Ltd Description and Business Overview
6.6.3 ShenZhen Thunderstone Technology Co., Ltd Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.6.4 ShenZhen Thunderstone Technology Co., Ltd Electronic Cigarette Rod Product Portfolio
6.6.5 ShenZhen Thunderstone Technology Co., Ltd Recent Developments/Updates
6.7 Shenzhen Smoore Technology Limited
6.7.1 Shenzhen Smoore Technology Limited Company Information
6.7.2 Shenzhen Smoore Technology Limited Description and Business Overview
6.7.3 Shenzhen Smoore Technology Limited Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.7.4 Shenzhen Smoore Technology Limited Electronic Cigarette Rod Product Portfolio
6.7.5 Shenzhen Smoore Technology Limited Recent Developments/Updates
6.8 NJOY
6.8.1 NJOY Company Information
6.8.2 NJOY Description and Business Overview
6.8.3 NJOY Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.8.4 NJOY Electronic Cigarette Rod Product Portfolio
6.8.5 NJOY Recent Developments/Updates
6.9 ShenZhen Woody Vapes Technology Co., Ltd.
6.9.1 ShenZhen Woody Vapes Technology Co., Ltd. Company Information
6.9.2 ShenZhen Woody Vapes Technology Co., Ltd. Description and Business Overview
6.9.3 ShenZhen Woody Vapes Technology Co., Ltd. Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.9.4 ShenZhen Woody Vapes Technology Co., Ltd. Electronic Cigarette Rod Product Portfolio
6.9.5 ShenZhen Woody Vapes Technology Co., Ltd. Recent Developments/Updates
6.10 JAC Vapour
6.10.1 JAC Vapour Company Information
6.10.2 JAC Vapour Description and Business Overview
6.10.3 JAC Vapour Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.10.4 JAC Vapour Electronic Cigarette Rod Product Portfolio
6.10.5 JAC Vapour Recent Developments/Updates
6.11 Beijing Yuyi Technology Co., Ltd.
6.11.1 Beijing Yuyi Technology Co., Ltd. Company Information
6.11.2 Beijing Yuyi Technology Co., Ltd. Description and Business Overview
6.11.3 Beijing Yuyi Technology Co., Ltd. Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.11.4 Beijing Yuyi Technology Co., Ltd. Electronic Cigarette Rod Product Portfolio
6.11.5 Beijing Yuyi Technology Co., Ltd. Recent Developments/Updates
6.12 Hangzhou Whale Light Smoke Network Technology Co., Ltd.
6.12.1 Hangzhou Whale Light Smoke Network Technology Co., Ltd. Company Information
6.12.2 Hangzhou Whale Light Smoke Network Technology Co., Ltd. Description and Business Overview
6.12.3 Hangzhou Whale Light Smoke Network Technology Co., Ltd. Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.12.4 Hangzhou Whale Light Smoke Network Technology Co., Ltd. Electronic Cigarette Rod Product Portfolio
6.12.5 Hangzhou Whale Light Smoke Network Technology Co., Ltd. Recent Developments/Updates
6.13 Shenzhen Qianhai Longxing Technology Co., Ltd.
6.13.1 Shenzhen Qianhai Longxing Technology Co., Ltd. Company Information
6.13.2 Shenzhen Qianhai Longxing Technology Co., Ltd. Description and Business Overview
6.13.3 Shenzhen Qianhai Longxing Technology Co., Ltd. Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.13.4 Shenzhen Qianhai Longxing Technology Co., Ltd. Electronic Cigarette Rod Product Portfolio
6.13.5 Shenzhen Qianhai Longxing Technology Co., Ltd. Recent Developments/Updates
6.14 Asmodus
6.14.1 Asmodus Company Information
6.14.2 Asmodus Description and Business Overview
6.14.3 Asmodus Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.14.4 Asmodus Electronic Cigarette Rod Product Portfolio
6.14.5 Asmodus Recent Developments/Updates
6.15 Lost Vape
6.15.1 Lost Vape Company Information
6.15.2 Lost Vape Description and Business Overview
6.15.3 Lost Vape Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.15.4 Lost Vape Electronic Cigarette Rod Product Portfolio
6.15.5 Lost Vape Recent Developments/Updates
6.16 Eleaf
6.16.1 Eleaf Company Information
6.16.2 Eleaf Description and Business Overview
6.16.3 Eleaf Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.16.4 Eleaf Electronic Cigarette Rod Product Portfolio
6.16.5 Eleaf Recent Developments/Updates
6.17 Suorin
6.17.1 Suorin Company Information
6.17.2 Suorin Description and Business Overview
6.17.3 Suorin Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.17.4 Suorin Electronic Cigarette Rod Product Portfolio
6.17.5 Suorin Recent Developments/Updates
6.18 Shenzhen Foresight Innovations Technology Co., Ltd.
6.18.1 Shenzhen Foresight Innovations Technology Co., Ltd. Company Information
6.18.2 Shenzhen Foresight Innovations Technology Co., Ltd. Description and Business Overview
6.18.3 Shenzhen Foresight Innovations Technology Co., Ltd. Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.18.4 Shenzhen Foresight Innovations Technology Co., Ltd. Electronic Cigarette Rod Product Portfolio
6.18.5 Shenzhen Foresight Innovations Technology Co., Ltd. Recent Developments/Updates
6.19 Shenzhen Geekvape Technology Co.,limited
6.19.1 Shenzhen Geekvape Technology Co.,limited Company Information
6.19.2 Shenzhen Geekvape Technology Co.,limited Description and Business Overview
6.19.3 Shenzhen Geekvape Technology Co.,limited Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.19.4 Shenzhen Geekvape Technology Co.,limited Electronic Cigarette Rod Product Portfolio
6.19.5 Shenzhen Geekvape Technology Co.,limited Recent Developments/Updates
6.20 Shenzhen Innokin Technology Co., Ltd.
6.20.1 Shenzhen Innokin Technology Co., Ltd. Company Information
6.20.2 Shenzhen Innokin Technology Co., Ltd. Description and Business Overview
6.20.3 Shenzhen Innokin Technology Co., Ltd. Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.20.4 Shenzhen Innokin Technology Co., Ltd. Electronic Cigarette Rod Product Portfolio
6.20.5 Shenzhen Innokin Technology Co., Ltd. Recent Developments/Updates
6.21 Freemax
6.21.1 Freemax Company Information
6.21.2 Freemax Description and Business Overview
6.21.3 Freemax Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.21.4 Freemax Electronic Cigarette Rod Product Portfolio
6.21.5 Freemax Recent Developments/Updates
6.22 HorizonTech
6.22.1 HorizonTech Company Information
6.22.2 HorizonTech Description and Business Overview
6.22.3 HorizonTech Electronic Cigarette Rod Sales, Revenue and Gross Margin (2020-2025)
6.22.4 HorizonTech Electronic Cigarette Rod Product Portfolio
6.22.5 HorizonTech Recent Developments/Updates
7 Industry Chain and Sales Channels Analysis
7.1 Electronic Cigarette Rod Industry Chain Analysis
7.2 Electronic Cigarette Rod Raw Material Supply Analysis
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 Electronic Cigarette Rod Production Mode & Process Analysis
7.4 Electronic Cigarette Rod Sales and Marketing
7.4.1 Electronic Cigarette Rod Sales Channels
7.4.2 Electronic Cigarette Rod Distributors
7.5 Electronic Cigarette Rod Customer Analysis
8 Electronic Cigarette Rod Market Dynamics
8.1 Electronic Cigarette Rod Industry Trends
8.2 Electronic Cigarette Rod Market Drivers
8.3 Electronic Cigarette Rod Market Challenges
8.4 Electronic Cigarette Rod Market Restraints
9 Research Findings and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.1.1 Research Programs/Design
10.1.2 Market Size Estimation
10.1.3 Market Breakdown and Data Triangulation
10.2 Data Source
10.2.1 Secondary Sources
10.2.2 Primary Sources
10.3 Author List
10.4 Disclaimer
List of Tables
 Table 1. Global Electronic Cigarette Rod Market Value Comparison by Type (2024 VS 2031) & (US$ Million)
 Table 2. Global Electronic Cigarette Rod Market Value by Application (2024 VS 2031) & (US$ Million)
 Table 3. Global Electronic Cigarette Rod Market Competitive Situation by Manufacturers in 2024
 Table 4. Global Electronic Cigarette Rod Sales (K Units) of Key Manufacturers (2020-2025)
 Table 5. Global Electronic Cigarette Rod Sales Market Share by Manufacturers (2020-2025)
 Table 6. Global Electronic Cigarette Rod Revenue (US$ Million) by Manufacturers (2020-2025)
 Table 7. Global Electronic Cigarette Rod Revenue Share by Manufacturers (2020-2025)
 Table 8. Global Market Electronic Cigarette Rod Average Price (US$/Unit) of Key Manufacturers (2020-2025)
 Table 9. Global Key Players of Electronic Cigarette Rod, Industry Ranking, 2022 VS 2023 VS 2024
 Table 10. Global Key Manufacturers of Electronic Cigarette Rod, Manufacturing Sites & Headquarters
 Table 11. Global Key Manufacturers of Electronic Cigarette Rod, Product Type & Application
 Table 12. Global Key Manufacturers of Electronic Cigarette Rod, Date of Enter into This Industry
 Table 13. Global Manufacturers Market Concentration Ratio (CR5 and HHI)
 Table 14. Global Electronic Cigarette Rod by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Electronic Cigarette Rod as of 2024)
 Table 15. Manufacturers Mergers & Acquisitions, Expansion Plans
 Table 16. Global Electronic Cigarette Rod Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 17. Global Electronic Cigarette Rod Sales by Region (2020-2025) & (K Units)
 Table 18. Global Electronic Cigarette Rod Sales Market Share by Region (2020-2025)
 Table 19. Global Electronic Cigarette Rod Sales by Region (2026-2031) & (K Units)
 Table 20. Global Electronic Cigarette Rod Sales Market Share by Region (2026-2031)
 Table 21. Global Electronic Cigarette Rod Revenue by Region (2020-2025) & (US$ Million)
 Table 22. Global Electronic Cigarette Rod Revenue Market Share by Region (2020-2025)
 Table 23. Global Electronic Cigarette Rod Revenue by Region (2026-2031) & (US$ Million)
 Table 24. Global Electronic Cigarette Rod Revenue Market Share by Region (2026-2031)
 Table 25. North America Electronic Cigarette Rod Revenue by Country: 2020 VS 2024 VS 2031 (US$ Million)
 Table 26. North America Electronic Cigarette Rod Sales by Country (2020-2025) & (K Units)
 Table 27. North America Electronic Cigarette Rod Sales by Country (2026-2031) & (K Units)
 Table 28. North America Electronic Cigarette Rod Revenue by Country (2020-2025) & (US$ Million)
 Table 29. North America Electronic Cigarette Rod Revenue by Country (2026-2031) & (US$ Million)
 Table 30. Europe Electronic Cigarette Rod Revenue by Country: 2020 VS 2024 VS 2031 (US$ Million)
 Table 31. Europe Electronic Cigarette Rod Sales by Country (2020-2025) & (K Units)
 Table 32. Europe Electronic Cigarette Rod Sales by Country (2026-2031) & (K Units)
 Table 33. Europe Electronic Cigarette Rod Revenue by Country (2020-2025) & (US$ Million)
 Table 34. Europe Electronic Cigarette Rod Revenue by Country (2026-2031) & (US$ Million)
 Table 35. Asia Pacific Electronic Cigarette Rod Revenue by Region: 2020 VS 2024 VS 2031 (US$ Million)
 Table 36. Asia Pacific Electronic Cigarette Rod Sales by Region (2020-2025) & (K Units)
 Table 37. Asia Pacific Electronic Cigarette Rod Sales by Region (2026-2031) & (K Units)
 Table 38. Asia Pacific Electronic Cigarette Rod Revenue by Region (2020-2025) & (US$ Million)
 Table 39. Asia Pacific Electronic Cigarette Rod Revenue by Region (2026-2031) & (US$ Million)
 Table 40. Latin America Electronic Cigarette Rod Revenue by Country: 2020 VS 2024 VS 2031 (US$ Million)
 Table 41. Latin America Electronic Cigarette Rod Sales by Country (2020-2025) & (K Units)
 Table 42. Latin America Electronic Cigarette Rod Sales by Country (2026-2031) & (K Units)
 Table 43. Latin America Electronic Cigarette Rod Revenue by Country (2020-2025) & (US$ Million)
 Table 44. Latin America Electronic Cigarette Rod Revenue by Country (2026-2031) & (US$ Million)
 Table 45. Middle East and Africa Electronic Cigarette Rod Revenue by Country: 2020 VS 2024 VS 2031 (US$ Million)
 Table 46. Middle East and Africa Electronic Cigarette Rod Sales by Country (2020-2025) & (K Units)
 Table 47. Middle East and Africa Electronic Cigarette Rod Sales by Country (2026-2031) & (K Units)
 Table 48. Middle East and Africa Electronic Cigarette Rod Revenue by Country (2020-2025) & (US$ Million)
 Table 49. Middle East and Africa Electronic Cigarette Rod Revenue by Country (2026-2031) & (US$ Million)
 Table 50. Global Electronic Cigarette Rod Sales (K Units) by Type (2020-2025)
 Table 51. Global Electronic Cigarette Rod Sales (K Units) by Type (2026-2031)
 Table 52. Global Electronic Cigarette Rod Sales Market Share by Type (2020-2025)
 Table 53. Global Electronic Cigarette Rod Sales Market Share by Type (2026-2031)
 Table 54. Global Electronic Cigarette Rod Revenue (US$ Million) by Type (2020-2025)
 Table 55. Global Electronic Cigarette Rod Revenue (US$ Million) by Type (2026-2031)
 Table 56. Global Electronic Cigarette Rod Revenue Market Share by Type (2020-2025)
 Table 57. Global Electronic Cigarette Rod Revenue Market Share by Type (2026-2031)
 Table 58. Global Electronic Cigarette Rod Price (US$/Unit) by Type (2020-2025)
 Table 59. Global Electronic Cigarette Rod Price (US$/Unit) by Type (2026-2031)
 Table 60. Global Electronic Cigarette Rod Sales (K Units) by Application (2020-2025)
 Table 61. Global Electronic Cigarette Rod Sales (K Units) by Application (2026-2031)
 Table 62. Global Electronic Cigarette Rod Sales Market Share by Application (2020-2025)
 Table 63. Global Electronic Cigarette Rod Sales Market Share by Application (2026-2031)
 Table 64. Global Electronic Cigarette Rod Revenue (US$ Million) by Application (2020-2025)
 Table 65. Global Electronic Cigarette Rod Revenue (US$ Million) by Application (2026-2031)
 Table 66. Global Electronic Cigarette Rod Revenue Market Share by Application (2020-2025)
 Table 67. Global Electronic Cigarette Rod Revenue Market Share by Application (2026-2031)
 Table 68. Global Electronic Cigarette Rod Price (US$/Unit) by Application (2020-2025)
 Table 69. Global Electronic Cigarette Rod Price (US$/Unit) by Application (2026-2031)
 Table 70. Juul Labs Company Information
 Table 71. Juul Labs Description and Business Overview
 Table 72. Juul Labs Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 73. Juul Labs Electronic Cigarette Rod Product
 Table 74. Juul Labs Recent Developments/Updates
 Table 75. BAT Company Information
 Table 76. BAT Description and Business Overview
 Table 77. BAT Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 78. BAT Electronic Cigarette Rod Product
 Table 79. BAT Recent Developments/Updates
 Table 80. Logic Company Information
 Table 81. Logic Description and Business Overview
 Table 82. Logic Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 83. Logic Electronic Cigarette Rod Product
 Table 84. Logic Recent Developments/Updates
 Table 85. Beijing Yueke Technology Co., Ltd. Company Information
 Table 86. Beijing Yueke Technology Co., Ltd. Description and Business Overview
 Table 87. Beijing Yueke Technology Co., Ltd. Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 88. Beijing Yueke Technology Co., Ltd. Electronic Cigarette Rod Product
 Table 89. Beijing Yueke Technology Co., Ltd. Recent Developments/Updates
 Table 90. Shenzhen IVPS Technology CO., Ltd. Company Information
 Table 91. Shenzhen IVPS Technology CO., Ltd. Description and Business Overview
 Table 92. Shenzhen IVPS Technology CO., Ltd. Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 93. Shenzhen IVPS Technology CO., Ltd. Electronic Cigarette Rod Product
 Table 94. Shenzhen IVPS Technology CO., Ltd. Recent Developments/Updates
 Table 95. ShenZhen Thunderstone Technology Co., Ltd Company Information
 Table 96. ShenZhen Thunderstone Technology Co., Ltd Description and Business Overview
 Table 97. ShenZhen Thunderstone Technology Co., Ltd Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 98. ShenZhen Thunderstone Technology Co., Ltd Electronic Cigarette Rod Product
 Table 99. ShenZhen Thunderstone Technology Co., Ltd Recent Developments/Updates
 Table 100. Shenzhen Smoore Technology Limited Company Information
 Table 101. Shenzhen Smoore Technology Limited Description and Business Overview
 Table 102. Shenzhen Smoore Technology Limited Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 103. Shenzhen Smoore Technology Limited Electronic Cigarette Rod Product
 Table 104. Shenzhen Smoore Technology Limited Recent Developments/Updates
 Table 105. NJOY Company Information
 Table 106. NJOY Description and Business Overview
 Table 107. NJOY Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 108. NJOY Electronic Cigarette Rod Product
 Table 109. NJOY Recent Developments/Updates
 Table 110. ShenZhen Woody Vapes Technology Co., Ltd. Company Information
 Table 111. ShenZhen Woody Vapes Technology Co., Ltd. Description and Business Overview
 Table 112. ShenZhen Woody Vapes Technology Co., Ltd. Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 113. ShenZhen Woody Vapes Technology Co., Ltd. Electronic Cigarette Rod Product
 Table 114. ShenZhen Woody Vapes Technology Co., Ltd. Recent Developments/Updates
 Table 115. JAC Vapour Company Information
 Table 116. JAC Vapour Description and Business Overview
 Table 117. JAC Vapour Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 118. JAC Vapour Electronic Cigarette Rod Product
 Table 119. JAC Vapour Recent Developments/Updates
 Table 120. Beijing Yuyi Technology Co., Ltd. Company Information
 Table 121. Beijing Yuyi Technology Co., Ltd. Description and Business Overview
 Table 122. Beijing Yuyi Technology Co., Ltd. Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 123. Beijing Yuyi Technology Co., Ltd. Electronic Cigarette Rod Product
 Table 124. Beijing Yuyi Technology Co., Ltd. Recent Developments/Updates
 Table 125. Hangzhou Whale Light Smoke Network Technology Co., Ltd. Company Information
 Table 126. Hangzhou Whale Light Smoke Network Technology Co., Ltd. Description and Business Overview
 Table 127. Hangzhou Whale Light Smoke Network Technology Co., Ltd. Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 128. Hangzhou Whale Light Smoke Network Technology Co., Ltd. Electronic Cigarette Rod Product
 Table 129. Hangzhou Whale Light Smoke Network Technology Co., Ltd. Recent Developments/Updates
 Table 130. Shenzhen Qianhai Longxing Technology Co., Ltd. Company Information
 Table 131. Shenzhen Qianhai Longxing Technology Co., Ltd. Description and Business Overview
 Table 132. Shenzhen Qianhai Longxing Technology Co., Ltd. Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 133. Shenzhen Qianhai Longxing Technology Co., Ltd. Electronic Cigarette Rod Product
 Table 134. Shenzhen Qianhai Longxing Technology Co., Ltd. Recent Developments/Updates
 Table 135. Asmodus Company Information
 Table 136. Asmodus Description and Business Overview
 Table 137. Asmodus Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 138. Asmodus Electronic Cigarette Rod Product
 Table 139. Asmodus Recent Developments/Updates
 Table 140. Lost Vape Company Information
 Table 141. Lost Vape Description and Business Overview
 Table 142. Lost Vape Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 143. Lost Vape Electronic Cigarette Rod Product
 Table 144. Lost Vape Recent Developments/Updates
 Table 145. Eleaf Company Information
 Table 146. Eleaf Description and Business Overview
 Table 147. Eleaf Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 148. Eleaf Electronic Cigarette Rod Product
 Table 149. Eleaf Recent Developments/Updates
 Table 150. Suorin Company Information
 Table 151. Suorin Description and Business Overview
 Table 152. Suorin Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 153. Suorin Electronic Cigarette Rod Product
 Table 154. Suorin Recent Developments/Updates
 Table 155. Shenzhen Foresight Innovations Technology Co., Ltd. Company Information
 Table 156. Shenzhen Foresight Innovations Technology Co., Ltd. Description and Business Overview
 Table 157. Shenzhen Foresight Innovations Technology Co., Ltd. Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 158. Shenzhen Foresight Innovations Technology Co., Ltd. Electronic Cigarette Rod Product
 Table 159. Shenzhen Foresight Innovations Technology Co., Ltd. Recent Developments/Updates
 Table 160. Shenzhen Geekvape Technology Co.,limited Company Information
 Table 161. Shenzhen Geekvape Technology Co.,limited Description and Business Overview
 Table 162. Shenzhen Geekvape Technology Co.,limited Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 163. Shenzhen Geekvape Technology Co.,limited Electronic Cigarette Rod Product
 Table 164. Shenzhen Geekvape Technology Co.,limited Recent Developments/Updates
 Table 165. Shenzhen Innokin Technology Co., Ltd. Company Information
 Table 166. Shenzhen Innokin Technology Co., Ltd. Description and Business Overview
 Table 167. Shenzhen Innokin Technology Co., Ltd. Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 168. Shenzhen Innokin Technology Co., Ltd. Electronic Cigarette Rod Product
 Table 169. Shenzhen Innokin Technology Co., Ltd. Recent Developments/Updates
 Table 170. Freemax Company Information
 Table 171. Freemax Description and Business Overview
 Table 172. Freemax Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 173. Freemax Electronic Cigarette Rod Product
 Table 174. Freemax Recent Developments/Updates
 Table 175. HorizonTech Company Information
 Table 176. HorizonTech Description and Business Overview
 Table 177. HorizonTech Electronic Cigarette Rod Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)
 Table 178. HorizonTech Electronic Cigarette Rod Product
 Table 179. HorizonTech Recent Developments/Updates
 Table 180. Key Raw Materials Lists
 Table 181. Raw Materials Key Suppliers Lists
 Table 182. Electronic Cigarette Rod Distributors List
 Table 183. Electronic Cigarette Rod Customers List
 Table 184. Electronic Cigarette Rod Market Trends
 Table 185. Electronic Cigarette Rod Market Drivers
 Table 186. Electronic Cigarette Rod Market Challenges
 Table 187. Electronic Cigarette Rod Market Restraints
 Table 188. Research Programs/Design for This Report
 Table 189. Key Data Information from Secondary Sources
 Table 190. Key Data Information from Primary Sources
 Table 191. Authors List of This Report


List of Figures
 Figure 1. Product Picture of Electronic Cigarette Rod
 Figure 2. Global Electronic Cigarette Rod Market Value Comparison by Type (2020-2031) & (US$ Million)
 Figure 3. Global Electronic Cigarette Rod Market Share by Type: 2024 & 2031
 Figure 4. Nylon Rod Product Picture
 Figure 5. Polycarbonate Pole Product Picture
 Figure 6. Plastic Pole Product Picture
 Figure 7. Others Product Picture
 Figure 8. Global Electronic Cigarette Rod Market Value by Application (2020-2031) & (US$ Million)
 Figure 9. Global Electronic Cigarette Rod Market Share by Application: 2024 & 2031
 Figure 10. Online Sales
 Figure 11. Offline Sales
 Figure 12. Global Electronic Cigarette Rod Revenue, (US$ Million), 2020 VS 2024 VS 2031
 Figure 13. Global Electronic Cigarette Rod Market Size (2020-2031) & (US$ Million)
 Figure 14. Global Electronic Cigarette Rod Sales (2020-2031) & (K Units)
 Figure 15. Global Electronic Cigarette Rod Average Price (US$/Unit) & (2020-2031)
 Figure 16. Electronic Cigarette Rod Report Years Considered
 Figure 17. Electronic Cigarette Rod Sales Share by Manufacturers in 2024
 Figure 18. Global Electronic Cigarette Rod Revenue Share by Manufacturers in 2024
 Figure 19. Global 5 and 10 Largest Electronic Cigarette Rod Players: Market Share by Revenue in Electronic Cigarette Rod in 2024
 Figure 20. Electronic Cigarette Rod Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2020 VS 2024
 Figure 21. Global Electronic Cigarette Rod Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
 Figure 22. North America Electronic Cigarette Rod Sales Market Share by Country (2020-2031)
 Figure 23. North America Electronic Cigarette Rod Revenue Market Share by Country (2020-2031)
 Figure 24. United States Electronic Cigarette Rod Revenue Growth Rate (2020-2031) & (US$ Million)
 Figure 25. Canada Electronic Cigarette Rod Revenue Growth Rate (2020-2031) & (US$ Million)
 Figure 26. Europe Electronic Cigarette Rod Sales Market Share by Country (2020-2031)
 Figure 27. Europe Electronic Cigarette Rod Revenue Market Share by Country (2020-2031)
 Figure 28. Germany Electronic Cigarette Rod Revenue Growth Rate (2020-2031) & (US$ Million)
 Figure 29. France Electronic Cigarette Rod Revenue Growth Rate (2020-2031) & (US$ Million)
 Figure 30. U.K. Electronic Cigarette Rod Revenue Growth Rate (2020-2031) & (US$ Million)
 Figure 31. Italy Electronic Cigarette Rod Revenue Growth Rate (2020-2031) & (US$ Million)
 Figure 32. Russia Electronic Cigarette Rod Revenue Growth Rate (2020-2031) & (US$ Million)
 Figure 33. Asia Pacific Electronic Cigarette Rod Sales Market Share by Region (2020-2031)
 Figure 34. Asia Pacific Electronic Cigarette Rod Revenue Market Share by Region (2020-2031)
 Figure 35. China Electronic Cigarette Rod Revenue Growth Rate (2020-2031) & (US$ Million)
 Figure 36. Japan Electronic Cigarette Rod Revenue Growth Rate (2020-2031) & (US$ Million)
 Figure 37. South Korea Electronic Cigarette Rod Revenue Growth Rate (2020-2031) & (US$ Million)
 Figure 38. India Electronic Cigarette Rod Revenue Growth Rate (2020-2031) & (US$ Million)
 Figure 39. Australia Electronic Cigarette Rod Revenue Growth Rate (2020-2031) & (US$ Million)
 Figure 40. China Taiwan Electronic Cigarette Rod Revenue Growth Rate (2020-2031) & (US$ Million)
 Figure 41. Southeast Asia Electronic Cigarette Rod Revenue Growth Rate (2020-2031) & (US$ Million)
 Figure 42. Latin America Electronic Cigarette Rod Sales Market Share by Country (2020-2031)
 Figure 43. Latin America Electronic Cigarette Rod Revenue Market Share by Country (2020-2031)
 Figure 44. Mexico Electronic Cigarette Rod Revenue Growth Rate (2020-2031) & (US$ Million)
 Figure 45. Brazil Electronic Cigarette Rod Revenue Growth Rate (2020-2031) & (US$ Million)
 Figure 46. Argentina Electronic Cigarette Rod Revenue Growth Rate (2020-2031) & (US$ Million)
 Figure 47. Middle East and Africa Electronic Cigarette Rod Sales Market Share by Country (2020-2031)
 Figure 48. Middle East and Africa Electronic Cigarette Rod Revenue Market Share by Country (2020-2031)
 Figure 49. Turkey Electronic Cigarette Rod Revenue Growth Rate (2020-2031) & (US$ Million)
 Figure 50. Saudi Arabia Electronic Cigarette Rod Revenue Growth Rate (2020-2031) & (US$ Million)
 Figure 51. UAE Electronic Cigarette Rod Revenue Growth Rate (2020-2031) & (US$ Million)
 Figure 52. Global Sales Market Share of Electronic Cigarette Rod by Type (2020-2031)
 Figure 53. Global Revenue Market Share of Electronic Cigarette Rod by Type (2020-2031)
 Figure 54. Global Electronic Cigarette Rod Price (US$/Unit) by Type (2020-2031)
 Figure 55. Global Sales Market Share of Electronic Cigarette Rod by Application (2020-2031)
 Figure 56. Global Revenue Market Share of Electronic Cigarette Rod by Application (2020-2031)
 Figure 57. Global Electronic Cigarette Rod Price (US$/Unit) by Application (2020-2031)
 Figure 58. Electronic Cigarette Rod Value Chain
 Figure 59. Channels of Distribution (Direct Vs Distribution)
 Figure 60. Bottom-up and Top-down Approaches for This Report
 Figure 61. Data Triangulation
 Figure 62. Key Executives Interviewed
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