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Global MICE and Brand Activation Market Size, Manufacturers, Supply Chain, Sales Channel and Clients, 2025-2031
Published Date: July 2025
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Report Code: QYRE-Auto-11X9272
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Global MICE and Brand Activation Market Size Status and Forecast 2022
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Global MICE and Brand Activation Market Size, Manufacturers, Supply Chain, Sales Channel and Clients, 2025-2031

Code: QYRE-Auto-11X9272
Report
July 2025
Pages:141
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES

MICE and Brand Activation Market

In 2024, the global market size of MICE and Brand Activation was estimated to be worth US$ million and is forecast to reach approximately US$ million by 2031 with a CAGR of %during the forecast period 2025-2031.
This report studies the MICE & brand activation, MICE, short for meetings, incentives, conventions and exhibitions, is a type of tourism service in which large groups, usually planned well in advance, are brought together. Brand activation, as an application scenario for MICE services, is any campaign, event, or experience that enables your brand to engage directly with consumers and build a loyal brand community around your product or service..
China MICE and Brand Activation market size was US$ million in 2024, while the US and Europe MICE and Brand Activation were US$ million and US$ million, severally. The proportion of the US was % in 2024, while China and Europe were % and % respectively, and it is predicted that China proportion will reach % in 2031, trailing a CAGR of % through the analysis period. Japan, South Korea, and Southeast Asia are noteworthy markets in Asia, with CAGR %, %, and % respectively for the next 6-year period. As for the Europe MICE and Brand Activation landscape, Germany is projected to reach US$ million by 2031 trailing a CAGR of % over the forecast period.
The global key companies of MICE and Brand Activation include Questex, Carlson Wagonlit Travel, BCD Group, Capita Travel and Events, Cievents, IPG, ATPI, Pico, Uniplan, Freeman, etc. In 2024, the global five largest players hold a share approximately % in terms of revenue.
In 2024, Meetings segment accounted for a share of % in the global MICE and Brand Activation market. And this product segment is poised to reach US$ million by 2031 from US$ million in 2024.
In MICE and Brand Activation market, the SME segment holds an important share in terms of application, and it is expected to reach a revenue of US$ million by 2031, at a CAGR of % during 2025 and 2031.

Report Scope

This report aims to provide a comprehensive presentation of the global market for MICE and Brand Activation, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding MICE and Brand Activation.
The MICE and Brand Activation market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global MICE and Brand Activation market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the MICE and Brand Activation companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, product type, application, and regions.
Market Segmentation

Scope of MICE and Brand Activation Market Report

Report Metric Details
Report Name MICE and Brand Activation Market
Segment by Type
  • Meetings
  • Conventions
  • Exhibitions
  • Incentives
Segment by Application
  • SME
  • Large Enterprise
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Questex, Carlson Wagonlit Travel, BCD Group, Capita Travel and Events, Cievents, IPG, ATPI, Pico, Uniplan, Freeman, Conference Care, MCI
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on.
  • Chapter 2: Revenue of MICE and Brand Activation in global and regional level.
  • Chapter 3: Detailed analysis of MICE and Brand Activation company competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, MICE and Brand Activation revenue, gross margin, and recent development, etc.
  • Chapter 5: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 6: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 7: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
  • Chapter 8: Europe by Type, by Application and by country, revenue for each segment.
  • Chapter 9: Asia Pacific by Type, by Application and by region, revenue for each segment.
  • Chapter 10: Latin America by Type, by Application and by country, revenue for each segment.
  • Chapter 11: Middle East and Africa, by Type, by Application and by country, revenue for each segment.
  • Chapter 12: Analysis of industrial chain, sales channel, key raw materials, distributors, and customers.
  • Chapter 13: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
  • Chapter 14: Research Findings and Conclusion

FAQ for this report

Who are the main players in the MICE and Brand Activation Market report?

Ans: The main players in the MICE and Brand Activation Market are Questex, Carlson Wagonlit Travel, BCD Group, Capita Travel and Events, Cievents, IPG, ATPI, Pico, Uniplan, Freeman, Conference Care, MCI

What are the Application segmentation covered in the MICE and Brand Activation Market report?

Ans: The Applications covered in the MICE and Brand Activation Market report are SME, Large Enterprise

What are the Type segmentation covered in the MICE and Brand Activation Market report?

Ans: The Types covered in the MICE and Brand Activation Market report are Meetings, Conventions, Exhibitions, Incentives

1 Study Coverage
1.1 MICE and Brand Activation Product Introduction
1.2 Market by Type
1.2.1 Global MICE and Brand Activation Market Size Growth Rate by Type (2020 VS 2024 VS 2031)
1.2.2 Meetings
1.2.3 Conventions
1.2.4 Exhibitions
1.2.5 Incentives
1.3 Market by Application
1.3.1 Global MICE and Brand Activation Market Size Growth Rate by Application (2020 VS 2024 VS 2031)
1.3.2 SME
1.3.3 Large Enterprise
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Executive Summary
2.1 Global MICE and Brand Activation Market Size Estimates and Forecasts
2.2 MICE and Brand Activation Market Size by Region: 2024 Versus 2031
2.2.1 Global MICE and Brand Activation Revenue by Region: 2020-2025
2.2.2 Global MICE and Brand Activation Revenue Forecast by Region (2026-2031)
2.2.3 Global MICE and Brand Activation Revenue Market Share by Region (2020-2031)
3 Market Segments
3.1 Breakdown Data by Type
3.1.1 Global MICE and Brand Activation Revenue by Type (2020-2031)
3.1.2 Global MICE and Brand Activation Revenue Market Share by Type (2020-2031)
3.2 Breakdown Data by Application
3.2.1 Global MICE and Brand Activation Revenue by Application (2020-2031)
3.2.2 Global MICE and Brand Activation Revenue Market Share by Application (2020-2031)
3.3 by Type and by Application Crossing Analysis
3.3.1 Meetings of MICE and Brand Activation Revenue Market Share by Application
3.3.2 Conventions of MICE and Brand Activation Revenue Market Share by Application
3.3.3 Exhibitions of MICE and Brand Activation Revenue Market Share by Application
3.3.4 Incentives of MICE and Brand Activation Revenue Market Share by Application
4 Global MICE and Brand Activation by Company
4.1 Global MICE and Brand Activation Revenue by Company (2020-2025)
4.2 Global MICE and Brand Activation Revenue Share by Company (2020-2025)
4.3 Competitive Landscape
4.3.1 Key MICE and Brand Activation Companies around the World: Ranking by Revenue
4.3.2 Global MICE and Brand Activation Market Concentration Ratio (CR5 and HHI) & (2020-2025)
4.3.3 Global MICE and Brand Activation Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
4.4 Global MICE and Brand Activation Companies Headquarters & Product Type
4.4.1 Global MICE and Brand Activation Companies Headquarters
4.4.2 Date of International Companies Enter into MICE and Brand Activation Market
4.4.3 Global MICE and Brand Activation Companies Product & Service
4.4.4 Meetings Revenue Market Share of MICE and Brand Activation by Company
4.4.5 Conventions Revenue Market Share of MICE and Brand Activation by Company
4.4.6 Exhibitions Revenue Market Share of MICE and Brand Activation by Company
4.4.7 Incentives Revenue Market Share of MICE and Brand Activation by Company
4.5 Global MICE and Brand Activation Mergers & Acquisitions, Expansion Plans
5 Company Profiles
5.1 Questex
5.1.1 Questex Corporation Information
5.1.2 Questex Description, Business Overview
5.1.3 Questex MICE and Brand Activation Products Offered
5.1.4 Questex MICE and Brand Activation Revenue and Gross Margin (2020-2025)
5.1.5 Questex MICE and Brand Activation Revenue by Product in 2024
5.1.6 Questex MICE and Brand Activation Revenue by Application in 2024
5.1.7 Questex MICE and Brand Activation Revenue by Geographic Area in 2024
5.1.8 Questex Recent Developments
5.2 Carlson Wagonlit Travel
5.2.1 Carlson Wagonlit Travel Corporation Information
5.2.2 Carlson Wagonlit Travel Description, Business Overview
5.2.3 Carlson Wagonlit Travel MICE and Brand Activation Products Offered
5.2.4 Carlson Wagonlit Travel MICE and Brand Activation Revenue and Gross Margin (2020-2025)
5.2.5 Carlson Wagonlit Travel MICE and Brand Activation Revenue by Product in 2024
5.2.6 Carlson Wagonlit Travel MICE and Brand Activation Revenue by Application in 2024
5.2.7 Carlson Wagonlit Travel MICE and Brand Activation Revenue by Geographic Area in 2024
5.2.8 Carlson Wagonlit Travel Recent Developments
5.3 BCD Group
5.3.1 BCD Group Corporation Information
5.3.2 BCD Group Description, Business Overview
5.3.3 BCD Group MICE and Brand Activation Products Offered
5.3.4 BCD Group MICE and Brand Activation Revenue and Gross Margin (2020-2025)
5.3.5 BCD Group MICE and Brand Activation Revenue by Product in 2024
5.3.6 BCD Group MICE and Brand Activation Revenue by Application in 2024
5.3.7 BCD Group MICE and Brand Activation Revenue by Geographic Area in 2024
5.3.8 BCD Group Recent Developments
5.4 Capita Travel and Events
5.4.1 Capita Travel and Events Corporation Information
5.4.2 Capita Travel and Events Description, Business Overview
5.4.3 Capita Travel and Events MICE and Brand Activation Products Offered
5.4.4 Capita Travel and Events MICE and Brand Activation Revenue and Gross Margin (2020-2025)
5.4.5 Capita Travel and Events MICE and Brand Activation Revenue by Product in 2024
5.4.6 Capita Travel and Events MICE and Brand Activation Revenue by Application in 2024
5.4.7 Capita Travel and Events MICE and Brand Activation Revenue by Geographic Area in 2024
5.4.8 Capita Travel and Events Recent Developments
5.5 Cievents
5.5.1 Cievents Corporation Information
5.5.2 Cievents Description, Business Overview
5.5.3 Cievents MICE and Brand Activation Products Offered
5.5.4 Cievents MICE and Brand Activation Revenue and Gross Margin (2020-2025)
5.5.5 Cievents MICE and Brand Activation Revenue by Product in 2024
5.5.6 Cievents MICE and Brand Activation Revenue by Application in 2024
5.5.7 Cievents MICE and Brand Activation Revenue by Geographic Area in 2024
5.5.8 Cievents Recent Developments
5.6 IPG
5.6.1 IPG Corporation Information
5.6.2 IPG Description, Business Overview
5.6.3 IPG MICE and Brand Activation Products Offered
5.6.4 IPG MICE and Brand Activation Revenue and Gross Margin (2020-2025)
5.6.5 IPG MICE and Brand Activation Revenue by Product in 2024
5.6.6 IPG MICE and Brand Activation Revenue by Application in 2024
5.6.7 IPG MICE and Brand Activation Revenue by Geographic Area in 2024
5.6.8 IPG Recent Developments
5.7 ATPI
5.7.1 ATPI Corporation Information
5.7.2 ATPI Description, Business Overview
5.7.3 ATPI MICE and Brand Activation Products Offered
5.7.4 ATPI MICE and Brand Activation Revenue and Gross Margin (2020-2025)
5.7.5 ATPI MICE and Brand Activation Revenue by Product in 2024
5.7.6 ATPI MICE and Brand Activation Revenue by Application in 2024
5.7.7 ATPI MICE and Brand Activation Revenue by Geographic Area in 2024
5.7.8 ATPI Recent Developments
5.8 Pico
5.8.1 Pico Corporation Information
5.8.2 Pico Description, Business Overview
5.8.3 Pico MICE and Brand Activation Products Offered
5.8.4 Pico MICE and Brand Activation Revenue and Gross Margin (2020-2025)
5.8.5 Pico MICE and Brand Activation Revenue by Product in 2024
5.8.6 Pico MICE and Brand Activation Revenue by Application in 2024
5.8.7 Pico MICE and Brand Activation Revenue by Geographic Area in 2024
5.8.8 Pico Recent Developments
5.9 Uniplan
5.9.1 Uniplan Corporation Information
5.9.2 Uniplan Description, Business Overview
5.9.3 Uniplan MICE and Brand Activation Products Offered
5.9.4 Uniplan MICE and Brand Activation Revenue and Gross Margin (2020-2025)
5.9.5 Uniplan MICE and Brand Activation Revenue by Product in 2024
5.9.6 Uniplan MICE and Brand Activation Revenue by Application in 2024
5.9.7 Uniplan MICE and Brand Activation Revenue by Geographic Area in 2024
5.9.8 Uniplan Recent Developments
5.10 Freeman
5.10.1 Freeman Corporation Information
5.10.2 Freeman Description, Business Overview
5.10.3 Freeman MICE and Brand Activation Products Offered
5.10.4 Freeman MICE and Brand Activation Revenue and Gross Margin (2020-2025)
5.10.5 Freeman MICE and Brand Activation Revenue by Product in 2024
5.10.6 Freeman MICE and Brand Activation Revenue by Application in 2024
5.10.7 Freeman MICE and Brand Activation Revenue by Geographic Area in 2024
5.10.8 Freeman Recent Developments
5.11 Conference Care
5.11.1 Conference Care Corporation Information
5.11.2 Conference Care Description, Business Overview
5.11.3 Conference Care MICE and Brand Activation Products Offered
5.11.4 Conference Care MICE and Brand Activation Revenue and Gross Margin (2020-2025)
5.11.5 Conference Care MICE and Brand Activation Revenue by Product in 2024
5.11.6 Conference Care MICE and Brand Activation Revenue by Application in 2024
5.11.7 Conference Care MICE and Brand Activation Revenue by Geographic Area in 2024
5.11.8 Conference Care Recent Developments
5.12 MCI
5.12.1 MCI Corporation Information
5.12.2 MCI Description, Business Overview
5.12.3 MCI MICE and Brand Activation Products Offered
5.12.4 MCI MICE and Brand Activation Revenue and Gross Margin (2020-2025)
5.12.5 MCI MICE and Brand Activation Revenue by Product in 2024
5.12.6 MCI MICE and Brand Activation Revenue by Application in 2024
5.12.7 MCI MICE and Brand Activation Revenue by Geographic Area in 2024
5.12.8 MCI Recent Developments
6 North America
6.1 North America MICE and Brand Activation Market Size YoY Growth 2020-2031
6.2 North America MICE and Brand Activation Market Facts & Figures by Country (2020-2031)
6.3 North America MICE and Brand Activation Revenue by Type (2020-2025)
6.4 North America MICE and Brand Activation Revenue by Application (2020-2025)
7 Asia-Pacific
7.1 Asia-Pacific MICE and Brand Activation Market Size YoY Growth 2020-2031
7.2 Asia-Pacific MICE and Brand Activation Market Facts & Figures by Region (2020-2031)
7.3 Asia-Pacific MICE and Brand Activation Revenue by Type (2020-2025)
7.4 Asia-Pacific MICE and Brand Activation Revenue by Application (2020-2025)
8 Europe
8.1 Europe MICE and Brand Activation Market Size YoY Growth 2020-2031
8.2 Europe MICE and Brand Activation Market Facts & Figures by Country (2020-2031)
8.3 Europe MICE and Brand Activation Revenue by Type (2020-2025)
8.4 Europe MICE and Brand Activation Revenue by Application (2020-2025)
9 Latin America
9.1 Latin America MICE and Brand Activation Market Size YoY Growth 2020-2031
9.2 Latin America MICE and Brand Activation Market Facts & Figures by Country (2020-2031)
9.3 Latin America MICE and Brand Activation Revenue by Type (2020-2025)
9.4 Latin America MICE and Brand Activation Revenue by Application (2020-2025)
10 Middle East and Africa
10.1 Latin America MICE and Brand Activation Market Size YoY Growth 2020-2031
10.2 Middle East and Africa MICE and Brand Activation Market Facts & Figures by Country (2020-2031)
10.3 Middle East and Africa MICE and Brand Activation Revenue by Type (2020-2025)
10.4 Middle East and Africa MICE and Brand Activation Revenue by Application (2020-2025)
11 Supply Chain and Sales Channel analysis
11.1 MICE and Brand Activation Supply Chain Analysis
11.2 MICE and Brand Activation Key Raw Materials and Upstream Suppliers
11.3 MICE and Brand Activation Clients Analysis
11.4 MICE and Brand Activation Sales Channel and Sales Model Analysis
11.4.1 MICE and Brand Activation Distribution Channel Analysis: Indirect Sales VS Direct Sales
11.4.2 MICE and Brand Activation Distribution Channel Analysis: Online Sales VS Offline Sales
11.4.3 MICE and Brand Activation Distributors
12 MICE and Brand Activation Market Dynamics
12.1 MICE and Brand Activation Industry Trends
12.2 MICE and Brand Activation Market Drivers
12.3 MICE and Brand Activation Market Challenges
12.4 MICE and Brand Activation Market Restraints
13 Research Findings and Conclusion
14 Appendix
14.1 Research Methodology
14.1.1 Methodology/Research Approach
14.1.1.1 Research Programs/Design
14.1.1.2 Market Size Estimation
14.1.1.3 Market Breakdown and Data Triangulation
14.1.2 Data Source
14.1.2.1 Secondary Sources
14.1.2.2 Primary Sources
14.2 Author Details
14.3 Disclaimer
List of Tables
 Table 1. Global MICE and Brand Activation Market Size Growth Rate (CAGR) by Type (US$ Million): 2020 VS 2024 VS 2031
 Table 2. Global MICE and Brand Activation Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
 Table 3. Global MICE and Brand Activation Market Size by Region (US$ Million): 2024 VS 2031
 Table 4. Global MICE and Brand Activation Revenue by Region (2020-2025) & (US$ Million)
 Table 5. Global MICE and Brand Activation Revenue Forecast by Region (2026-2031) & (US$ Million)
 Table 6. Global MICE and Brand Activation Revenue by Type (2020-2025) & (US$ Million)
 Table 7. Global MICE and Brand Activation Revenue Forecast by Type (2026-2031) & (US$ Million)
 Table 8. Global MICE and Brand Activation Revenue by Application (2020-2025) & (US$ Million)
 Table 9. Global MICE and Brand Activation Revenue Forecast by Application (2026-2031) & (US$ Million)
 Table 10. MICE and Brand Activation Revenue by Company (2020-2025) & (US$ Million)
 Table 11. MICE and Brand Activation Revenue Share by Company (2020-2025)
 Table 12. Ranking of Global Top MICE and Brand Activation Players by Revenue (US$ Million) in 2024
 Table 13. Global MICE and Brand Activation Companies Market Concentration Ratio (CR5 and HHI) & (2020-2025)
 Table 14. Global MICE and Brand Activation by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in MICE and Brand Activation as of 2024)
 Table 15. Global MICE and Brand Activation Companies Headquarters
 Table 16. Date of International Companies Enter into MICE and Brand Activation Market
 Table 17. Global MICE and Brand Activation Companies Product & Service
 Table 18. Global MICE and Brand Activation Mergers & Acquisitions, Expansion Plans
 Table 19. Questex Corporation Information
 Table 20. Questex Description and Business Overview
 Table 21. Questex MICE and Brand Activation Product
 Table 22. Questex MICE and Brand Activation Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 23. Questex Revenue Proportion of MICE and Brand Activation by Product in 2024
 Table 24. Questex Revenue Proportion of MICE and Brand Activation by Application in 2024
 Table 25. Questex Revenue Proportion of MICE and Brand Activation by Geographic Area in 2024
 Table 26. Questex Recent Developments
 Table 27. Carlson Wagonlit Travel Corporation Information
 Table 28. Carlson Wagonlit Travel Description and Business Overview
 Table 29. Carlson Wagonlit Travel MICE and Brand Activation Product
 Table 30. Carlson Wagonlit Travel MICE and Brand Activation Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 31. Carlson Wagonlit Travel Revenue Proportion of MICE and Brand Activation by Product in 2024
 Table 32. Carlson Wagonlit Travel Revenue Proportion of MICE and Brand Activation by Application in 2024
 Table 33. Carlson Wagonlit Travel Revenue Proportion of MICE and Brand Activation by Geographic Area in 2024
 Table 34. Carlson Wagonlit Travel Recent Developments
 Table 35. BCD Group Corporation Information
 Table 36. BCD Group Description and Business Overview
 Table 37. BCD Group MICE and Brand Activation Product
 Table 38. BCD Group MICE and Brand Activation Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 39. BCD Group Revenue Proportion of MICE and Brand Activation by Product in 2024
 Table 40. BCD Group Revenue Proportion of MICE and Brand Activation by Application in 2024
 Table 41. BCD Group Revenue Proportion of MICE and Brand Activation by Geographic Area in 2024
 Table 42. BCD Group Recent Developments
 Table 43. Capita Travel and Events Corporation Information
 Table 44. Capita Travel and Events Description and Business Overview
 Table 45. Capita Travel and Events MICE and Brand Activation Product
 Table 46. Capita Travel and Events MICE and Brand Activation Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 47. Capita Travel and Events Revenue Proportion of MICE and Brand Activation by Product in 2024
 Table 48. Capita Travel and Events Revenue Proportion of MICE and Brand Activation by Application in 2024
 Table 49. Capita Travel and Events Revenue Proportion of MICE and Brand Activation by Geographic Area in 2024
 Table 50. Capita Travel and Events Recent Developments
 Table 51. Cievents Corporation Information
 Table 52. Cievents Description and Business Overview
 Table 53. Cievents MICE and Brand Activation Product
 Table 54. Cievents MICE and Brand Activation Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 55. Cievents Revenue Proportion of MICE and Brand Activation by Product in 2024
 Table 56. Cievents Revenue Proportion of MICE and Brand Activation by Application in 2024
 Table 57. Cievents Revenue Proportion of MICE and Brand Activation by Geographic Area in 2024
 Table 58. Cievents Recent Developments
 Table 59. IPG Corporation Information
 Table 60. IPG Description and Business Overview
 Table 61. IPG MICE and Brand Activation Product
 Table 62. IPG MICE and Brand Activation Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 63. IPG Revenue Proportion of MICE and Brand Activation by Product in 2024
 Table 64. IPG Revenue Proportion of MICE and Brand Activation by Application in 2024
 Table 65. IPG Revenue Proportion of MICE and Brand Activation by Geographic Area in 2024
 Table 66. IPG Recent Developments
 Table 67. ATPI Corporation Information
 Table 68. ATPI Description and Business Overview
 Table 69. ATPI MICE and Brand Activation Product
 Table 70. ATPI MICE and Brand Activation Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 71. ATPI Revenue Proportion of MICE and Brand Activation by Product in 2024
 Table 72. ATPI Revenue Proportion of MICE and Brand Activation by Application in 2024
 Table 73. ATPI Revenue Proportion of MICE and Brand Activation by Geographic Area in 2024
 Table 74. ATPI Recent Developments
 Table 75. Pico Corporation Information
 Table 76. Pico Description and Business Overview
 Table 77. Pico MICE and Brand Activation Product
 Table 78. Pico MICE and Brand Activation Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 79. Pico Revenue Proportion of MICE and Brand Activation by Product in 2024
 Table 80. Pico Revenue Proportion of MICE and Brand Activation by Application in 2024
 Table 81. Pico Revenue Proportion of MICE and Brand Activation by Geographic Area in 2024
 Table 82. Pico Recent Developments
 Table 83. Uniplan Corporation Information
 Table 84. Uniplan Description and Business Overview
 Table 85. Uniplan MICE and Brand Activation Product
 Table 86. Uniplan MICE and Brand Activation Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 87. Uniplan Revenue Proportion of MICE and Brand Activation by Product in 2024
 Table 88. Uniplan Revenue Proportion of MICE and Brand Activation by Application in 2024
 Table 89. Uniplan Revenue Proportion of MICE and Brand Activation by Geographic Area in 2024
 Table 90. Uniplan Recent Developments
 Table 91. Freeman Corporation Information
 Table 92. Freeman Description and Business Overview
 Table 93. Freeman MICE and Brand Activation Product
 Table 94. Freeman MICE and Brand Activation Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 95. Freeman Revenue Proportion of MICE and Brand Activation by Product in 2024
 Table 96. Freeman Revenue Proportion of MICE and Brand Activation by Application in 2024
 Table 97. Freeman Revenue Proportion of MICE and Brand Activation by Geographic Area in 2024
 Table 98. Freeman Recent Developments
 Table 99. Conference Care Corporation Information
 Table 100. Conference Care Description and Business Overview
 Table 101. Conference Care MICE and Brand Activation Product
 Table 102. Conference Care MICE and Brand Activation Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 103. Conference Care Revenue Proportion of MICE and Brand Activation by Product in 2024
 Table 104. Conference Care Revenue Proportion of MICE and Brand Activation by Application in 2024
 Table 105. Conference Care Revenue Proportion of MICE and Brand Activation by Geographic Area in 2024
 Table 106. Conference Care Recent Developments
 Table 107. MCI Corporation Information
 Table 108. MCI Description and Business Overview
 Table 109. MCI MICE and Brand Activation Product
 Table 110. MCI MICE and Brand Activation Revenue (US$ Million) and Gross Margin (2020-2025)
 Table 111. MCI Revenue Proportion of MICE and Brand Activation by Product in 2024
 Table 112. MCI Revenue Proportion of MICE and Brand Activation by Application in 2024
 Table 113. MCI Revenue Proportion of MICE and Brand Activation by Geographic Area in 2024
 Table 114. MCI Recent Developments
 Table 115. North America MICE and Brand Activation Revenue by Country (2020-2025) & (US$ Million)
 Table 116. North America MICE and Brand Activation Revenue by Country (2026-2031) & (US$ Million)
 Table 117. North America MICE and Brand Activation Revenue by Type (2020-2025) & (US$ Million)
 Table 118. North America MICE and Brand Activation Revenue by Application (2020-2025) & (US$ Million)
 Table 119. Asia-Pacific MICE and Brand Activation Revenue by Region (2020-2025) & (US$ Million)
 Table 120. Asia-Pacific MICE and Brand Activation Revenue by Region (2026-2031) & (US$ Million)
 Table 121. Asia-Pacific MICE and Brand Activation Revenue by Type (2020-2025) & (US$ Million)
 Table 122. Asia-Pacific MICE and Brand Activation Revenue by Application (2020-2025) & (US$ Million)
 Table 123. Europe MICE and Brand Activation Revenue by Country (2020-2025) & (US$ Million)
 Table 124. Europe MICE and Brand Activation Revenue by Country (2026-2031) & (US$ Million)
 Table 125. Europe MICE and Brand Activation Revenue by Type (2020-2025) & (US$ Million)
 Table 126. Europe MICE and Brand Activation Revenue by Application (2020-2025) & (US$ Million)
 Table 127. Latin America MICE and Brand Activation Revenue by Country (2020-2025) & (US$ Million)
 Table 128. Latin America MICE and Brand Activation Revenue by Country (2026-2031) & (US$ Million)
 Table 129. Latin America MICE and Brand Activation Revenue by Type (2020-2025) & (US$ Million)
 Table 130. Latin America MICE and Brand Activation Revenue by Application (2020-2025) & (US$ Million)
 Table 131. Middle East and Africa MICE and Brand Activation Revenue by Country (2020-2025) & (US$ Million)
 Table 132. Middle East and Africa MICE and Brand Activation Revenue by Country (2026-2031) & (US$ Million)
 Table 133. Middle East and Africa MICE and Brand Activation Revenue by Type (2020-2025) & (US$ Million)
 Table 134. Middle East and Africa MICE and Brand Activation Revenue by Application (2020-2025) & (US$ Million)
 Table 135. MICE and Brand Activation Key Raw Materials, Industry Status and Trend
 Table 136. MICE and Brand Activation Key Raw Materials and Upstream Suppliers
 Table 137. MICE and Brand Activation Clients Status and Trend
 Table 138. MICE and Brand Activation Typical Clients
 Table 139. MICE and Brand Activation Distributors
 Table 140. MICE and Brand Activation Market Trends
 Table 141. MICE and Brand Activation Market Drivers
 Table 142. MICE and Brand Activation Market Challenges
 Table 143. MICE and Brand Activation Market Restraints
 Table 144. Research Programs/Design for This Report
 Table 145. Key Data Information from Secondary Sources
 Table 146. Key Data Information from Primary Sources


List of Figures
 Figure 1. MICE and Brand Activation Product Picture
 Figure 2. Global MICE and Brand Activation Market Size by Type (US$ Million): 2020 VS 2024 VS 2031
 Figure 3. Global MICE and Brand Activation Revenue Market Share by Type in 2024 & 2031
 Figure 4. Meetings Product Picture
 Figure 5. Conventions Product Picture
 Figure 6. Exhibitions Product Picture
 Figure 7. Incentives Product Picture
 Figure 8. Global MICE and Brand Activation Market Size by Application (US$ Million): 2020 VS 2024 VS 2031
 Figure 9. Global MICE and Brand Activation Revenue Market Share by Application in 2024 & 2031
 Figure 10. SME
 Figure 11. Large Enterprise
 Figure 12. MICE and Brand Activation Report Years Considered
 Figure 13. Global MICE and Brand Activation Revenue, (US$ Million), 2020 VS 2024 VS 2031
 Figure 14. Global MICE and Brand Activation Market Size (2020-2031) & (US$ Million)
 Figure 15. Global MICE and Brand Activation Market Size Market Share by Region: 2024 Versus 2031
 Figure 16. Global MICE and Brand Activation Revenue Market Share by Region (2020-2031)
 Figure 17. Global MICE and Brand Activation Revenue Market Share Forecast by Type (2020-2031)
 Figure 18. Global MICE and Brand Activation Revenue Market Share Forecast by Application (2020-2031)
 Figure 19. Meetings of MICE and Brand Activation Revenue Market Share by Application, 2024 VS 2031
 Figure 20. Conventions of MICE and Brand Activation Revenue Market Share by Application, 2024 VS 2031
 Figure 21. Exhibitions of MICE and Brand Activation Revenue Market Share by Application, 2024 VS 2031
 Figure 22. Incentives of MICE and Brand Activation Revenue Market Share by Application, 2024 VS 2031
 Figure 23. MICE and Brand Activation Revenue Share by Company (2024)
 Figure 24. MICE and Brand Activation Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2020 VS 2024
 Figure 25. Meetings Revenue Proportion by Company in 2024
 Figure 26. Conventions Revenue Proportion by Company in 2024
 Figure 27. Exhibitions Revenue Proportion by Company in 2024
 Figure 28. Incentives Revenue Proportion by Company in 2024
 Figure 29. North America MICE and Brand Activation Revenue 2020-2031 (US$ Million)
 Figure 30. North America MICE and Brand Activation Revenue Market Share by Type (2020-2025)
 Figure 31. North America MICE and Brand Activation Revenue Market Share by Application (2020-2025)
 Figure 32. Asia-Pacific MICE and Brand Activation Revenue 2020-2031 (US$ Million)
 Figure 33. Asia-Pacific MICE and Brand Activation Revenue Market Share by Region (2020-2031)
 Figure 34. Asia-Pacific MICE and Brand Activation Revenue Market Share by Type (2020-2025)
 Figure 35. Asia-Pacific MICE and Brand Activation Revenue Market Share by Application (2020-2025)
 Figure 36. Europe MICE and Brand Activation Revenue Growth Rate 2020-2031 (US$ Million)
 Figure 37. Europe MICE and Brand Activation Revenue Market Share by Country (2020-2031)
 Figure 38. Europe MICE and Brand Activation Revenue Market Share by Type (2020-2025)
 Figure 39. Europe MICE and Brand Activation Revenue Market Share by Application (2020-2025)
 Figure 40. Latin America MICE and Brand Activation Revenue Growth Rate 2020-2031 (US$ Million)
 Figure 41. Latin America MICE and Brand Activation Revenue Market Share by Country (2020-2031)
 Figure 42. Latin America MICE and Brand Activation Revenue Market Share by Type (2020-2025)
 Figure 43. Latin America MICE and Brand Activation Revenue Market Share by Application (2020-2025)
 Figure 44. Middle East and Africa MICE and Brand Activation Revenue Growth Rate 2020-2031 (US$ Million)
 Figure 45. Middle East and Africa MICE and Brand Activation Revenue Market Share by Country (2020-2031)
 Figure 46. Middle East and Africa MICE and Brand Activation Revenue Market Share by Type (2020-2025)
 Figure 47. Middle East and Africa MICE and Brand Activation Revenue Market Share by Application (2020-2025)
 Figure 48. MICE and Brand Activation Supply Chain (Upstream and Downstream Market)
 Figure 49. Global Production Market Share of MICE and Brand Activation Raw Materials by Region in 2024
 Figure 50. MICE and Brand Activation Distribution Channels
 Figure 51. Global MICE and Brand Activation Percentage 2020-2031: Indirect Sales VS Direct Sales
 Figure 52. Global MICE and Brand Activation Percentage 2020-2031: Online Sales VS Offline Sales
 Figure 53. Bottom-up and Top-down Approaches for This Report
 Figure 54. Data Triangulation
 Figure 55. Key Executives Interviewed
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