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Global Marketing Automation Market Research Report 2025

Published Date: September 2025

Report Code: QYRE-Auto-13C19908

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Global Marketing Automation Market Research Report 2025

Code: QYRE-Auto-13C19908

Report

September 2025

Pages:110

QYResearch

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DESCRIPTION

TABLE OF CONTENT

TABLES & FIGURES

Market Size

The global market for Marketing Automation was valued at US$ 3191 million in the year 2024 and is projected to reach a revised size of US$ 5387 million by 2031, growing at a CAGR of 7.9% during the forecast period.

Market

Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.

Marketing Automation Software is primarily split into: Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics and Social Media Marketing. And Email Marketing is the most widely used type which takes up about 32.39% % of the global market in 2017.

USA is the largest sales region of Marketing Automation Software in the world in the past few years. USA market took up about 53.95% the global market in 2017, while Europe was 23.84%.

The rise of cloud computing and social platforms enabled the growth of Marketing Automation Software from the earlier software product, and both cloud and social platforms now support much of the Marketing Automation Software capabilities.

This report aims to provide a comprehensive presentation of the global market for Marketing Automation, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Automation.

The Marketing Automation market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Marketing Automation market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Marketing Automation companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

Scope of Market Report

Report Metric	Details
Report Name	Market
Accounted market size in year	US$ 3191 million
Forecasted market size in 2031	US$ 5387 million
CAGR	7.9%
Base Year	year
Forecasted years	2025 - 2031
Segment by Type	Campaign Management Email Marketing Mobile Application Inbound Marketing Lead Nurturing and Lead Scoring Reporting and Analytics Social Media Marketing Others
Segment by Application	Large Enterprises Small and Mid-sized Enterprises (SMEs)
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, GreenRope, Hatchbuck, IContact, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Automation company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

FAQ for this report

How fast is Market growing?

Ans: The Market witnessing a CAGR of 7.9% during the forecast period 2025-2031.

What is the Market size in 2031?

Ans: The Market size in 2031 will be US$ 5387 million.

What is the Market share by type?

Ans: And Email Marketing is the most widely used type which takes up about 32.39% % of the global market in 2017.

Who are the main players in the Market report?

Ans: The main players in the Market are HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, GreenRope, Hatchbuck, IContact, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo

What are the Application segmentation covered in the Market report?

Ans: The Applications covered in the Market report are Large Enterprises, Small and Mid-sized Enterprises (SMEs)

What are the Type segmentation covered in the Market report?

Ans: The Types covered in the Market report are Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, Others

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Marketing Automation Market Size Growth Rate by Type: 2020 VS 2024 VS 2031

1.2.2 Campaign Management

1.2.3 Email Marketing

1.2.4 Mobile Application

1.2.5 Inbound Marketing

1.2.6 Lead Nurturing and Lead Scoring

1.2.7 Reporting and Analytics

1.2.8 Social Media Marketing

1.2.9 Others

1.3 Market by Application

1.3.1 Global Marketing Automation Market Growth by Application: 2020 VS 2024 VS 2031

1.3.2 Large Enterprises

1.3.3 Small and Mid-sized Enterprises (SMEs)

1.4 Assumptions and Limitations

1.5 Study Objectives

1.6 Years Considered

2 Global Growth Trends

2.1 Global Marketing Automation Market Perspective (2020-2031)

2.2 Global Marketing Automation Growth Trends by Region

2.2.1 Global Marketing Automation Market Size by Region: 2020 VS 2024 VS 2031

2.2.2 Marketing Automation Historic Market Size by Region (2020-2025)

2.2.3 Marketing Automation Forecasted Market Size by Region (2026-2031)

2.3 Marketing Automation Market Dynamics

2.3.1 Marketing Automation Industry Trends

2.3.2 Marketing Automation Market Drivers

2.3.3 Marketing Automation Market Challenges

2.3.4 Marketing Automation Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Marketing Automation Players by Revenue

3.1.1 Global Top Marketing Automation Players by Revenue (2020-2025)

3.1.2 Global Marketing Automation Revenue Market Share by Players (2020-2025)

3.2 Global Marketing Automation Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Global Key Players Ranking by Marketing Automation Revenue

3.4 Global Marketing Automation Market Concentration Ratio

3.4.1 Global Marketing Automation Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Marketing Automation Revenue in 2024

3.5 Global Key Players of Marketing Automation Head office and Area Served

3.6 Global Key Players of Marketing Automation, Product and Application

3.7 Global Key Players of Marketing Automation, Date of Enter into This Industry

3.8 Mergers & Acquisitions, Expansion Plans

4 Marketing Automation Breakdown Data by Type

4.1 Global Marketing Automation Historic Market Size by Type (2020-2025)

4.2 Global Marketing Automation Forecasted Market Size by Type (2026-2031)

5 Marketing Automation Breakdown Data by Application

5.1 Global Marketing Automation Historic Market Size by Application (2020-2025)

5.2 Global Marketing Automation Forecasted Market Size by Application (2026-2031)

6 North America

6.1 North America Marketing Automation Market Size (2020-2031)

6.2 North America Marketing Automation Market Growth Rate by Country: 2020 VS 2024 VS 2031

6.3 North America Marketing Automation Market Size by Country (2020-2025)

6.4 North America Marketing Automation Market Size by Country (2026-2031)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Marketing Automation Market Size (2020-2031)

7.2 Europe Marketing Automation Market Growth Rate by Country: 2020 VS 2024 VS 2031

7.3 Europe Marketing Automation Market Size by Country (2020-2025)

7.4 Europe Marketing Automation Market Size by Country (2026-2031)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Marketing Automation Market Size (2020-2031)

8.2 Asia-Pacific Marketing Automation Market Growth Rate by Region: 2020 VS 2024 VS 2031

8.3 Asia-Pacific Marketing Automation Market Size by Region (2020-2025)

8.4 Asia-Pacific Marketing Automation Market Size by Region (2026-2031)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America Marketing Automation Market Size (2020-2031)

9.2 Latin America Marketing Automation Market Growth Rate by Country: 2020 VS 2024 VS 2031

9.3 Latin America Marketing Automation Market Size by Country (2020-2025)

9.4 Latin America Marketing Automation Market Size by Country (2026-2031)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Marketing Automation Market Size (2020-2031)

10.2 Middle East & Africa Marketing Automation Market Growth Rate by Country: 2020 VS 2024 VS 2031

10.3 Middle East & Africa Marketing Automation Market Size by Country (2020-2025)

10.4 Middle East & Africa Marketing Automation Market Size by Country (2026-2031)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 HubSpot

11.1.1 HubSpot Company Details

11.1.2 HubSpot Business Overview

11.1.3 HubSpot Marketing Automation Introduction

11.1.4 HubSpot Revenue in Marketing Automation Business (2020-2025)

11.1.5 HubSpot Recent Development

11.2 Marketo

11.2.1 Marketo Company Details

11.2.2 Marketo Business Overview

11.2.3 Marketo Marketing Automation Introduction

11.2.4 Marketo Revenue in Marketing Automation Business (2020-2025)

11.2.5 Marketo Recent Development

11.3 Act-On Software

11.3.1 Act-On Software Company Details

11.3.2 Act-On Software Business Overview

11.3.3 Act-On Software Marketing Automation Introduction

11.3.4 Act-On Software Revenue in Marketing Automation Business (2020-2025)

11.3.5 Act-On Software Recent Development

11.4 Salesforce

11.4.1 Salesforce Company Details

11.4.2 Salesforce Business Overview

11.4.3 Salesforce Marketing Automation Introduction

11.4.4 Salesforce Revenue in Marketing Automation Business (2020-2025)

11.4.5 Salesforce Recent Development

11.5 Adobe Systems

11.5.1 Adobe Systems Company Details

11.5.2 Adobe Systems Business Overview

11.5.3 Adobe Systems Marketing Automation Introduction

11.5.4 Adobe Systems Revenue in Marketing Automation Business (2020-2025)

11.5.5 Adobe Systems Recent Development

11.6 Oracle

11.6.1 Oracle Company Details

11.6.2 Oracle Business Overview

11.6.3 Oracle Marketing Automation Introduction

11.6.4 Oracle Revenue in Marketing Automation Business (2020-2025)

11.6.5 Oracle Recent Development

11.7 Infusionsoft

11.7.1 Infusionsoft Company Details

11.7.2 Infusionsoft Business Overview

11.7.3 Infusionsoft Marketing Automation Introduction

11.7.4 Infusionsoft Revenue in Marketing Automation Business (2020-2025)

11.7.5 Infusionsoft Recent Development

11.8 IBM

11.8.1 IBM Company Details

11.8.2 IBM Business Overview

11.8.3 IBM Marketing Automation Introduction

11.8.4 IBM Revenue in Marketing Automation Business (2020-2025)

11.8.5 IBM Recent Development

11.9 Cognizant

11.9.1 Cognizant Company Details

11.9.2 Cognizant Business Overview

11.9.3 Cognizant Marketing Automation Introduction

11.9.4 Cognizant Revenue in Marketing Automation Business (2020-2025)

11.9.5 Cognizant Recent Development

11.10 ETrigue

11.10.1 ETrigue Company Details

11.10.2 ETrigue Business Overview

11.10.3 ETrigue Marketing Automation Introduction

11.10.4 ETrigue Revenue in Marketing Automation Business (2020-2025)

11.10.5 ETrigue Recent Development

11.11 GreenRope

11.11.1 GreenRope Company Details

11.11.2 GreenRope Business Overview

11.11.3 GreenRope Marketing Automation Introduction

11.11.4 GreenRope Revenue in Marketing Automation Business (2020-2025)

11.11.5 GreenRope Recent Development

11.12 Hatchbuck

11.12.1 Hatchbuck Company Details

11.12.2 Hatchbuck Business Overview

11.12.3 Hatchbuck Marketing Automation Introduction

11.12.4 Hatchbuck Revenue in Marketing Automation Business (2020-2025)

11.12.5 Hatchbuck Recent Development

11.13 IContact

11.13.1 IContact Company Details

11.13.2 IContact Business Overview

11.13.3 IContact Marketing Automation Introduction

11.13.4 IContact Revenue in Marketing Automation Business (2020-2025)

11.13.5 IContact Recent Development

11.14 LeadSquared

11.14.1 LeadSquared Company Details

11.14.2 LeadSquared Business Overview

11.14.3 LeadSquared Marketing Automation Introduction

11.14.4 LeadSquared Revenue in Marketing Automation Business (2020-2025)

11.14.5 LeadSquared Recent Development

11.15 MarcomCentral

11.15.1 MarcomCentral Company Details

11.15.2 MarcomCentral Business Overview

11.15.3 MarcomCentral Marketing Automation Introduction

11.15.4 MarcomCentral Revenue in Marketing Automation Business (2020-2025)

11.15.5 MarcomCentral Recent Development

11.16 Salesfusion

11.16.1 Salesfusion Company Details

11.16.2 Salesfusion Business Overview

11.16.3 Salesfusion Marketing Automation Introduction

11.16.4 Salesfusion Revenue in Marketing Automation Business (2020-2025)

11.16.5 Salesfusion Recent Development

11.17 SALESmanago

11.17.1 SALESmanago Company Details

11.17.2 SALESmanago Business Overview

11.17.3 SALESmanago Marketing Automation Introduction

11.17.4 SALESmanago Revenue in Marketing Automation Business (2020-2025)

11.17.5 SALESmanago Recent Development

11.18 SAP

11.18.1 SAP Company Details

11.18.2 SAP Business Overview

11.18.3 SAP Marketing Automation Introduction

11.18.4 SAP Revenue in Marketing Automation Business (2020-2025)

11.18.5 SAP Recent Development

11.19 SAS Institute

11.19.1 SAS Institute Company Details

11.19.2 SAS Institute Business Overview

11.19.3 SAS Institute Marketing Automation Introduction

11.19.4 SAS Institute Revenue in Marketing Automation Business (2020-2025)

11.19.5 SAS Institute Recent Development

11.20 SharpSpring

11.20.1 SharpSpring Company Details

11.20.2 SharpSpring Business Overview

11.20.3 SharpSpring Marketing Automation Introduction

11.20.4 SharpSpring Revenue in Marketing Automation Business (2020-2025)

11.20.5 SharpSpring Recent Development

11.21 Aprimo

11.21.1 Aprimo Company Details

11.21.2 Aprimo Business Overview

11.21.3 Aprimo Marketing Automation Introduction

11.21.4 Aprimo Revenue in Marketing Automation Business (2020-2025)

11.21.5 Aprimo Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.1.1 Research Programs/Design

13.1.1.2 Market Size Estimation

13.1.1.3 Market Breakdown and Data Triangulation

13.1.2 Data Source

13.1.2.1 Secondary Sources

13.1.2.2 Primary Sources

13.2 Author Details

13.3 Disclaimer

List of Tables

Table 1. Global Marketing Automation Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031

Table 2. Key Players of Campaign Management

Table 3. Key Players of Email Marketing

Table 4. Key Players of Mobile Application

Table 5. Key Players of Inbound Marketing

Table 6. Key Players of Lead Nurturing and Lead Scoring

Table 7. Key Players of Reporting and Analytics

Table 8. Key Players of Social Media Marketing

Table 9. Global Marketing Automation Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031

Table 10. Global Marketing Automation Market Size by Region (US$ Million): 2020 VS 2024 VS 2031

Table 11. Global Marketing Automation Market Size by Region (2020-2025) & (US$ Million)

Table 12. Global Marketing Automation Market Share by Region (2020-2025)

Table 13. Global Marketing Automation Forecasted Market Size by Region (2026-2031) & (US$ Million)

Table 14. Global Marketing Automation Market Share by Region (2026-2031)

Table 15. Marketing Automation Market Trends

Table 16. Marketing Automation Market Drivers

Table 17. Marketing Automation Market Challenges

Table 18. Marketing Automation Market Restraints

Table 19. Global Marketing Automation Revenue by Players (2020-2025) & (US$ Million)

Table 20. Global Marketing Automation Market Share by Players (2020-2025)

Table 21. Global Top Marketing Automation Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation as of 2024)

Table 22. Ranking of Global Top Marketing Automation Companies by Revenue (US$ Million) in 2024

Table 23. Global 5 Largest Players Market Share by Marketing Automation Revenue (CR5 and HHI) & (2020-2025)

Table 24. Global Key Players of Marketing Automation, Headquarters and Area Served

Table 25. Global Key Players of Marketing Automation, Product and Application

Table 26. Global Key Players of Marketing Automation, Date of Enter into This Industry

Table 27. Mergers & Acquisitions, Expansion Plans

Table 28. Global Marketing Automation Market Size by Type (2020-2025) & (US$ Million)

Table 29. Global Marketing Automation Revenue Market Share by Type (2020-2025)

Table 30. Global Marketing Automation Forecasted Market Size by Type (2026-2031) & (US$ Million)

Table 31. Global Marketing Automation Revenue Market Share by Type (2026-2031)

Table 32. Global Marketing Automation Market Size by Application (2020-2025) & (US$ Million)

Table 33. Global Marketing Automation Revenue Market Share by Application (2020-2025)

Table 34. Global Marketing Automation Forecasted Market Size by Application (2026-2031) & (US$ Million)

Table 35. Global Marketing Automation Revenue Market Share by Application (2026-2031)

Table 36. North America Marketing Automation Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 37. North America Marketing Automation Market Size by Country (2020-2025) & (US$ Million)

Table 38. North America Marketing Automation Market Size by Country (2026-2031) & (US$ Million)

Table 39. Europe Marketing Automation Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 40. Europe Marketing Automation Market Size by Country (2020-2025) & (US$ Million)

Table 41. Europe Marketing Automation Market Size by Country (2026-2031) & (US$ Million)

Table 42. Asia-Pacific Marketing Automation Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031

Table 43. Asia-Pacific Marketing Automation Market Size by Region (2020-2025) & (US$ Million)

Table 44. Asia-Pacific Marketing Automation Market Size by Region (2026-2031) & (US$ Million)

Table 45. Latin America Marketing Automation Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 46. Latin America Marketing Automation Market Size by Country (2020-2025) & (US$ Million)

Table 47. Latin America Marketing Automation Market Size by Country (2026-2031) & (US$ Million)

Table 48. Middle East & Africa Marketing Automation Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 49. Middle East & Africa Marketing Automation Market Size by Country (2020-2025) & (US$ Million)

Table 50. Middle East & Africa Marketing Automation Market Size by Country (2026-2031) & (US$ Million)

Table 51. HubSpot Company Details

Table 52. HubSpot Business Overview

Table 53. HubSpot Marketing Automation Product

Table 54. HubSpot Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 55. HubSpot Recent Development

Table 56. Marketo Company Details

Table 57. Marketo Business Overview

Table 58. Marketo Marketing Automation Product

Table 59. Marketo Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 60. Marketo Recent Development

Table 61. Act-On Software Company Details

Table 62. Act-On Software Business Overview

Table 63. Act-On Software Marketing Automation Product

Table 64. Act-On Software Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 65. Act-On Software Recent Development

Table 66. Salesforce Company Details

Table 67. Salesforce Business Overview

Table 68. Salesforce Marketing Automation Product

Table 69. Salesforce Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 70. Salesforce Recent Development

Table 71. Adobe Systems Company Details

Table 72. Adobe Systems Business Overview

Table 73. Adobe Systems Marketing Automation Product

Table 74. Adobe Systems Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 75. Adobe Systems Recent Development

Table 76. Oracle Company Details

Table 77. Oracle Business Overview

Table 78. Oracle Marketing Automation Product

Table 79. Oracle Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 80. Oracle Recent Development

Table 81. Infusionsoft Company Details

Table 82. Infusionsoft Business Overview

Table 83. Infusionsoft Marketing Automation Product

Table 84. Infusionsoft Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 85. Infusionsoft Recent Development

Table 86. IBM Company Details

Table 87. IBM Business Overview

Table 88. IBM Marketing Automation Product

Table 89. IBM Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 90. IBM Recent Development

Table 91. Cognizant Company Details

Table 92. Cognizant Business Overview

Table 93. Cognizant Marketing Automation Product

Table 94. Cognizant Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 95. Cognizant Recent Development

Table 96. ETrigue Company Details

Table 97. ETrigue Business Overview

Table 98. ETrigue Marketing Automation Product

Table 99. ETrigue Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 100. ETrigue Recent Development

Table 101. GreenRope Company Details

Table 102. GreenRope Business Overview

Table 103. GreenRope Marketing Automation Product

Table 104. GreenRope Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 105. GreenRope Recent Development

Table 106. Hatchbuck Company Details

Table 107. Hatchbuck Business Overview

Table 108. Hatchbuck Marketing Automation Product

Table 109. Hatchbuck Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 110. Hatchbuck Recent Development

Table 111. IContact Company Details

Table 112. IContact Business Overview

Table 113. IContact Marketing Automation Product

Table 114. IContact Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 115. IContact Recent Development

Table 116. LeadSquared Company Details

Table 117. LeadSquared Business Overview

Table 118. LeadSquared Marketing Automation Product

Table 119. LeadSquared Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 120. LeadSquared Recent Development

Table 121. MarcomCentral Company Details

Table 122. MarcomCentral Business Overview

Table 123. MarcomCentral Marketing Automation Product

Table 124. MarcomCentral Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 125. MarcomCentral Recent Development

Table 126. Salesfusion Company Details

Table 127. Salesfusion Business Overview

Table 128. Salesfusion Marketing Automation Product

Table 129. Salesfusion Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 130. Salesfusion Recent Development

Table 131. SALESmanago Company Details

Table 132. SALESmanago Business Overview

Table 133. SALESmanago Marketing Automation Product

Table 134. SALESmanago Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 135. SALESmanago Recent Development

Table 136. SAP Company Details

Table 137. SAP Business Overview

Table 138. SAP Marketing Automation Product

Table 139. SAP Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 140. SAP Recent Development

Table 141. SAS Institute Company Details

Table 142. SAS Institute Business Overview

Table 143. SAS Institute Marketing Automation Product

Table 144. SAS Institute Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 145. SAS Institute Recent Development

Table 146. SharpSpring Company Details

Table 147. SharpSpring Business Overview

Table 148. SharpSpring Marketing Automation Product

Table 149. SharpSpring Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 150. SharpSpring Recent Development

Table 151. Aprimo Company Details

Table 152. Aprimo Business Overview

Table 153. Aprimo Marketing Automation Product

Table 154. Aprimo Revenue in Marketing Automation Business (2020-2025) & (US$ Million)

Table 155. Aprimo Recent Development

Table 156. Research Programs/Design for This Report

Table 157. Key Data Information from Secondary Sources

Table 158. Key Data Information from Primary Sources

Table 159. Authors List of This Report

List of Figures

Figure 1. Marketing Automation Picture

Figure 2. Global Marketing Automation Market Size Comparison by Type (2020-2031) & (US$ Million)

Figure 3. Global Marketing Automation Market Share by Type: 2024 VS 2031

Figure 4. Campaign Management Features

Figure 5. Email Marketing Features

Figure 6. Mobile Application Features

Figure 7. Inbound Marketing Features

Figure 8. Lead Nurturing and Lead Scoring Features

Figure 9. Reporting and Analytics Features

Figure 10. Social Media Marketing Features

Figure 11. Others Features

Figure 12. Global Marketing Automation Market Size by Application (2020-2031) & (US$ Million)

Figure 13. Global Marketing Automation Market Share by Application: 2024 VS 2031

Figure 14. Large Enterprises Case Studies

Figure 15. Small and Mid-sized Enterprises (SMEs) Case Studies

Figure 16. Marketing Automation Report Years Considered

Figure 17. Global Marketing Automation Market Size (US$ Million), Year-over-Year: 2020-2031

Figure 18. Global Marketing Automation Market Size, (US$ Million), 2020 VS 2024 VS 2031

Figure 19. Global Marketing Automation Market Share by Region: 2024 VS 2031

Figure 20. Global Marketing Automation Market Share by Players in 2024

Figure 21. Global Top Marketing Automation Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation as of 2024)

Figure 22. The Top 10 and 5 Players Market Share by Marketing Automation Revenue in 2024

Figure 23. North America Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 24. North America Marketing Automation Market Share by Country (2020-2031)

Figure 25. United States Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 26. Canada Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 27. Europe Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 28. Europe Marketing Automation Market Share by Country (2020-2031)

Figure 29. Germany Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 30. France Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 31. U.K. Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 32. Italy Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 33. Russia Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 34. Nordic Countries Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 35. Asia-Pacific Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 36. Asia-Pacific Marketing Automation Market Share by Region (2020-2031)

Figure 37. China Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 38. Japan Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 39. South Korea Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 40. Southeast Asia Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 41. India Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 42. Australia Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 43. Latin America Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 44. Latin America Marketing Automation Market Share by Country (2020-2031)

Figure 45. Mexico Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 46. Brazil Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 47. Middle East & Africa Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 48. Middle East & Africa Marketing Automation Market Share by Country (2020-2031)

Figure 49. Turkey Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 50. Saudi Arabia Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 51. UAE Marketing Automation Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 52. HubSpot Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 53. Marketo Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 54. Act-On Software Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 55. Salesforce Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 56. Adobe Systems Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 57. Oracle Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 58. Infusionsoft Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 59. IBM Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 60. Cognizant Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 61. ETrigue Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 62. GreenRope Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 63. Hatchbuck Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 64. IContact Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 65. LeadSquared Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 66. MarcomCentral Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 67. Salesfusion Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 68. SALESmanago Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 69. SAP Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 70. SAS Institute Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 71. SharpSpring Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 72. Aprimo Revenue Growth Rate in Marketing Automation Business (2020-2025)

Figure 73. Bottom-up and Top-down Approaches for This Report

Figure 74. Data Triangulation

Figure 75. Key Executives Interviewed

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Global Marketing Automation Market Research Report 2025

Published Date: September 2025

Report Code: QYRE-Auto-13C19908

Global Marketing Automation Market Research Report 2025

FEATURED COMPANIES

Market Size

Market

Scope of Market Report

Chapter Outline

FAQ for this report

How fast is Market growing?

What is the Market size in 2031?

What is the Market share by type?

Who are the main players in the Market report?

What are the Application segmentation covered in the Market report?

What are the Type segmentation covered in the Market report?

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