Global Hospital Microbiology Testing Market Research Report 2023

Hospital microbiology testing is a part of clinical laboratory testing involved in conducting multiple tests and blood collections in hospitals. It enables adequate management of threats of infectious diseases.

The global Hospital Microbiology Testing market was valued at US$ million in 2022 and is anticipated to reach US$ million by 2029, witnessing a CAGR of % during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

Global hospital microbiology testing market is expected to witness lucrative growth over the forecast period owing to increase in awareness levels of people related to onset of respiratory infections along with other chronic problems such as inflammatory disorders.

This report aims to provide a comprehensive presentation of the global market for Hospital Microbiology Testing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Hospital Microbiology Testing.

The Hospital Microbiology Testing market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Hospital Microbiology Testing market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Hospital Microbiology Testing companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Hospital Microbiology Testing Market Size Growth Rate by Type: 2018 VS 2022 VS 2029

1.2.2 Microbiology Analyzers

1.2.3 Atomic Microbiology Instruments

1.2.4 Reagents

1.2.5 Kits

1.3 Market by Application

1.3.1 Global Hospital Microbiology Testing Market Growth by Application: 2018 VS 2022 VS 2029

1.3.2 Respiratory Diseases

1.3.3 Periodontal Diseases

1.3.4 Sexually Transmitted Infections

1.3.5 Urinary Tract Infections

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2.1 Global Hospital Microbiology Testing Market Perspective (2018-2029)

2.2 Hospital Microbiology Testing Growth Trends by Region

2.2.1 Global Hospital Microbiology Testing Market Size by Region: 2018 VS 2022 VS 2029

2.2.2 Hospital Microbiology Testing Historic Market Size by Region (2018-2023)

2.2.3 Hospital Microbiology Testing Forecasted Market Size by Region (2024-2029)

2.3 Hospital Microbiology Testing Market Dynamics

2.3.1 Hospital Microbiology Testing Industry Trends

2.3.2 Hospital Microbiology Testing Market Drivers

2.3.3 Hospital Microbiology Testing Market Challenges

2.3.4 Hospital Microbiology Testing Market Restraints

3.1 Global Top Hospital Microbiology Testing Players by Revenue

3.1.1 Global Top Hospital Microbiology Testing Players by Revenue (2018-2023)

3.1.2 Global Hospital Microbiology Testing Revenue Market Share by Players (2018-2023)

3.2 Global Hospital Microbiology Testing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Hospital Microbiology Testing Revenue

3.4 Global Hospital Microbiology Testing Market Concentration Ratio

3.4.1 Global Hospital Microbiology Testing Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Hospital Microbiology Testing Revenue in 2022

3.5 Hospital Microbiology Testing Key Players Head office and Area Served

3.6 Key Players Hospital Microbiology Testing Product Solution and Service

3.7 Date of Enter into Hospital Microbiology Testing Market

3.8 Mergers & Acquisitions, Expansion Plans

4.1 Global Hospital Microbiology Testing Historic Market Size by Type (2018-2023)

4.2 Global Hospital Microbiology Testing Forecasted Market Size by Type (2024-2029)

5.1 Global Hospital Microbiology Testing Historic Market Size by Application (2018-2023)

5.2 Global Hospital Microbiology Testing Forecasted Market Size by Application (2024-2029)

6.1 North America Hospital Microbiology Testing Market Size (2018-2029)

6.2 North America Hospital Microbiology Testing Market Growth Rate by Country: 2018 VS 2022 VS 2029

6.3 North America Hospital Microbiology Testing Market Size by Country (2018-2023)

6.4 North America Hospital Microbiology Testing Market Size by Country (2024-2029)

6.5 United States

6.6 Canada

7.1 Europe Hospital Microbiology Testing Market Size (2018-2029)

7.2 Europe Hospital Microbiology Testing Market Growth Rate by Country: 2018 VS 2022 VS 2029

7.3 Europe Hospital Microbiology Testing Market Size by Country (2018-2023)

7.4 Europe Hospital Microbiology Testing Market Size by Country (2024-2029)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8.1 Asia-Pacific Hospital Microbiology Testing Market Size (2018-2029)

8.2 Asia-Pacific Hospital Microbiology Testing Market Growth Rate by Region: 2018 VS 2022 VS 2029

8.3 Asia-Pacific Hospital Microbiology Testing Market Size by Region (2018-2023)

8.4 Asia-Pacific Hospital Microbiology Testing Market Size by Region (2024-2029)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9.1 Latin America Hospital Microbiology Testing Market Size (2018-2029)

9.2 Latin America Hospital Microbiology Testing Market Growth Rate by Country: 2018 VS 2022 VS 2029

9.3 Latin America Hospital Microbiology Testing Market Size by Country (2018-2023)

9.4 Latin America Hospital Microbiology Testing Market Size by Country (2024-2029)

9.5 Mexico

9.6 Brazil

10.1 Middle East & Africa Hospital Microbiology Testing Market Size (2018-2029)

10.2 Middle East & Africa Hospital Microbiology Testing Market Growth Rate by Country: 2018 VS 2022 VS 2029

10.3 Middle East & Africa Hospital Microbiology Testing Market Size by Country (2018-2023)

10.4 Middle East & Africa Hospital Microbiology Testing Market Size by Country (2024-2029)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11.1 Quidel Corporation

11.1.1 Quidel Corporation Company Detail

11.1.2 Quidel Corporation Business Overview

11.1.3 Quidel Corporation Hospital Microbiology Testing Introduction

11.1.4 Quidel Corporation Revenue in Hospital Microbiology Testing Business (2018-2023)

11.1.5 Quidel Corporation Recent Development

11.2 Dickinson and company

11.2.1 Dickinson and company Company Detail

11.2.2 Dickinson and company Business Overview

11.2.3 Dickinson and company Hospital Microbiology Testing Introduction

11.2.4 Dickinson and company Revenue in Hospital Microbiology Testing Business (2018-2023)

11.2.5 Dickinson and company Recent Development

11.3 Roche

11.3.1 Roche Company Detail

11.3.2 Roche Business Overview

11.3.3 Roche Hospital Microbiology Testing Introduction

11.3.4 Roche Revenue in Hospital Microbiology Testing Business (2018-2023)

11.3.5 Roche Recent Development

11.4 Thermo-Fischer Scientific, Inc.

11.4.1 Thermo-Fischer Scientific, Inc. Company Detail

11.4.2 Thermo-Fischer Scientific, Inc. Business Overview

11.4.3 Thermo-Fischer Scientific, Inc. Hospital Microbiology Testing Introduction

11.4.4 Thermo-Fischer Scientific, Inc. Revenue in Hospital Microbiology Testing Business (2018-2023)

11.4.5 Thermo-Fischer Scientific, Inc. Recent Development

11.5 Gen-Probe, Inc.

11.5.1 Gen-Probe, Inc. Company Detail

11.5.2 Gen-Probe, Inc. Business Overview

11.5.3 Gen-Probe, Inc. Hospital Microbiology Testing Introduction

11.5.4 Gen-Probe, Inc. Revenue in Hospital Microbiology Testing Business (2018-2023)

11.5.5 Gen-Probe, Inc. Recent Development

11.6 Bio-Rad Laboratories, Inc.

11.6.1 Bio-Rad Laboratories, Inc. Company Detail

11.6.2 Bio-Rad Laboratories, Inc. Business Overview

11.6.3 Bio-Rad Laboratories, Inc. Hospital Microbiology Testing Introduction

11.6.4 Bio-Rad Laboratories, Inc. Revenue in Hospital Microbiology Testing Business (2018-2023)

11.6.5 Bio-Rad Laboratories, Inc. Recent Development

11.7 Abbott Laboratories, Inc.

11.7.1 Abbott Laboratories, Inc. Company Detail

11.7.2 Abbott Laboratories, Inc. Business Overview

11.7.3 Abbott Laboratories, Inc. Hospital Microbiology Testing Introduction

11.7.4 Abbott Laboratories, Inc. Revenue in Hospital Microbiology Testing Business (2018-2023)

11.7.5 Abbott Laboratories, Inc. Recent Development

11.8 Siemens Healthcare Diagnostics, Inc.

11.8.1 Siemens Healthcare Diagnostics, Inc. Company Detail

11.8.2 Siemens Healthcare Diagnostics, Inc. Business Overview

11.8.3 Siemens Healthcare Diagnostics, Inc. Hospital Microbiology Testing Introduction

11.8.4 Siemens Healthcare Diagnostics, Inc. Revenue in Hospital Microbiology Testing Business (2018-2023)

11.8.5 Siemens Healthcare Diagnostics, Inc. Recent Development

11.9 Sysmex Corporation.

11.9.1 Sysmex Corporation. Company Detail

11.9.2 Sysmex Corporation. Business Overview

11.9.3 Sysmex Corporation. Hospital Microbiology Testing Introduction

11.9.4 Sysmex Corporation. Revenue in Hospital Microbiology Testing Business (2018-2023)

11.9.5 Sysmex Corporation. Recent Development

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

List of Tables

    Table 1. Global Hospital Microbiology Testing Market Size Growth Rate by Type (US$ Million): 2018 VS 2022 VS 2029

    Table 2. Key Players of Microbiology Analyzers

    Table 3. Key Players of Atomic Microbiology Instruments

    Table 4. Key Players of Reagents

    Table 5. Key Players of Kits

    Table 6. Global Hospital Microbiology Testing Market Size Growth by Application (US$ Million): 2018 VS 2022 VS 2029

    Table 7. Global Hospital Microbiology Testing Market Size by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 8. Global Hospital Microbiology Testing Market Size by Region (2018-2023) & (US$ Million)

    Table 9. Global Hospital Microbiology Testing Market Share by Region (2018-2023)

    Table 10. Global Hospital Microbiology Testing Forecasted Market Size by Region (2024-2029) & (US$ Million)

    Table 11. Global Hospital Microbiology Testing Market Share by Region (2024-2029)

    Table 12. Hospital Microbiology Testing Market Trends

    Table 13. Hospital Microbiology Testing Market Drivers

    Table 14. Hospital Microbiology Testing Market Challenges

    Table 15. Hospital Microbiology Testing Market Restraints

    Table 16. Global Hospital Microbiology Testing Revenue by Players (2018-2023) & (US$ Million)

    Table 17. Global Hospital Microbiology Testing Market Share by Players (2018-2023)

    Table 18. Global Top Hospital Microbiology Testing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Hospital Microbiology Testing as of 2022)

    Table 19. Ranking of Global Top Hospital Microbiology Testing Companies by Revenue (US$ Million) in 2022

    Table 20. Global 5 Largest Players Market Share by Hospital Microbiology Testing Revenue (CR5 and HHI) & (2018-2023)

    Table 21. Key Players Headquarters and Area Served

    Table 22. Key Players Hospital Microbiology Testing Product Solution and Service

    Table 23. Date of Enter into Hospital Microbiology Testing Market

    Table 24. Mergers & Acquisitions, Expansion Plans

    Table 25. Global Hospital Microbiology Testing Market Size by Type (2018-2023) & (US$ Million)

    Table 26. Global Hospital Microbiology Testing Revenue Market Share by Type (2018-2023)

    Table 27. Global Hospital Microbiology Testing Forecasted Market Size by Type (2024-2029) & (US$ Million)

    Table 28. Global Hospital Microbiology Testing Revenue Market Share by Type (2024-2029)

    Table 29. Global Hospital Microbiology Testing Market Size by Application (2018-2023) & (US$ Million)

    Table 30. Global Hospital Microbiology Testing Revenue Market Share by Application (2018-2023)

    Table 31. Global Hospital Microbiology Testing Forecasted Market Size by Application (2024-2029) & (US$ Million)

    Table 32. Global Hospital Microbiology Testing Revenue Market Share by Application (2024-2029)

    Table 33. North America Hospital Microbiology Testing Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 34. North America Hospital Microbiology Testing Market Size by Country (2018-2023) & (US$ Million)

    Table 35. North America Hospital Microbiology Testing Market Size by Country (2024-2029) & (US$ Million)

    Table 36. Europe Hospital Microbiology Testing Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 37. Europe Hospital Microbiology Testing Market Size by Country (2018-2023) & (US$ Million)

    Table 38. Europe Hospital Microbiology Testing Market Size by Country (2024-2029) & (US$ Million)

    Table 39. Asia-Pacific Hospital Microbiology Testing Market Size Growth Rate by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 40. Asia-Pacific Hospital Microbiology Testing Market Size by Region (2018-2023) & (US$ Million)

    Table 41. Asia-Pacific Hospital Microbiology Testing Market Size by Region (2024-2029) & (US$ Million)

    Table 42. Latin America Hospital Microbiology Testing Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 43. Latin America Hospital Microbiology Testing Market Size by Country (2018-2023) & (US$ Million)

    Table 44. Latin America Hospital Microbiology Testing Market Size by Country (2024-2029) & (US$ Million)

    Table 45. Middle East & Africa Hospital Microbiology Testing Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 46. Middle East & Africa Hospital Microbiology Testing Market Size by Country (2018-2023) & (US$ Million)

    Table 47. Middle East & Africa Hospital Microbiology Testing Market Size by Country (2024-2029) & (US$ Million)

    Table 48. Quidel Corporation Company Detail

    Table 49. Quidel Corporation Business Overview

    Table 50. Quidel Corporation Hospital Microbiology Testing Product

    Table 51. Quidel Corporation Revenue in Hospital Microbiology Testing Business (2018-2023) & (US$ Million)

    Table 52. Quidel Corporation Recent Development

    Table 53. Dickinson and company Company Detail

    Table 54. Dickinson and company Business Overview

    Table 55. Dickinson and company Hospital Microbiology Testing Product

    Table 56. Dickinson and company Revenue in Hospital Microbiology Testing Business (2018-2023) & (US$ Million)

    Table 57. Dickinson and company Recent Development

    Table 58. Roche Company Detail

    Table 59. Roche Business Overview

    Table 60. Roche Hospital Microbiology Testing Product

    Table 61. Roche Revenue in Hospital Microbiology Testing Business (2018-2023) & (US$ Million)

    Table 62. Roche Recent Development

    Table 63. Thermo-Fischer Scientific, Inc. Company Detail

    Table 64. Thermo-Fischer Scientific, Inc. Business Overview

    Table 65. Thermo-Fischer Scientific, Inc. Hospital Microbiology Testing Product

    Table 66. Thermo-Fischer Scientific, Inc. Revenue in Hospital Microbiology Testing Business (2018-2023) & (US$ Million)

    Table 67. Thermo-Fischer Scientific, Inc. Recent Development

    Table 68. Gen-Probe, Inc. Company Detail

    Table 69. Gen-Probe, Inc. Business Overview

    Table 70. Gen-Probe, Inc. Hospital Microbiology Testing Product

    Table 71. Gen-Probe, Inc. Revenue in Hospital Microbiology Testing Business (2018-2023) & (US$ Million)

    Table 72. Gen-Probe, Inc. Recent Development

    Table 73. Bio-Rad Laboratories, Inc. Company Detail

    Table 74. Bio-Rad Laboratories, Inc. Business Overview

    Table 75. Bio-Rad Laboratories, Inc. Hospital Microbiology Testing Product

    Table 76. Bio-Rad Laboratories, Inc. Revenue in Hospital Microbiology Testing Business (2018-2023) & (US$ Million)

    Table 77. Bio-Rad Laboratories, Inc. Recent Development

    Table 78. Abbott Laboratories, Inc. Company Detail

    Table 79. Abbott Laboratories, Inc. Business Overview

    Table 80. Abbott Laboratories, Inc. Hospital Microbiology Testing Product

    Table 81. Abbott Laboratories, Inc. Revenue in Hospital Microbiology Testing Business (2018-2023) & (US$ Million)

    Table 82. Abbott Laboratories, Inc. Recent Development

    Table 83. Siemens Healthcare Diagnostics, Inc. Company Detail

    Table 84. Siemens Healthcare Diagnostics, Inc. Business Overview

    Table 85. Siemens Healthcare Diagnostics, Inc. Hospital Microbiology Testing Product

    Table 86. Siemens Healthcare Diagnostics, Inc. Revenue in Hospital Microbiology Testing Business (2018-2023) & (US$ Million)

    Table 87. Siemens Healthcare Diagnostics, Inc. Recent Development

    Table 88. Sysmex Corporation. Company Detail

    Table 89. Sysmex Corporation. Business Overview

    Table 90. Sysmex Corporation. Hospital Microbiology Testing Product

    Table 91. Sysmex Corporation. Revenue in Hospital Microbiology Testing Business (2018-2023) & (US$ Million)

    Table 92. Sysmex Corporation. Recent Development

    Table 93. Research Programs/Design for This Report

    Table 94. Key Data Information from Secondary Sources

    Table 95. Key Data Information from Primary Sources

List of Figures

    Figure 1. Global Hospital Microbiology Testing Market Size Comparison by Type (2023-2029) & (US$ Million)

    Figure 2. Global Hospital Microbiology Testing Market Share by Type: 2022 VS 2029

    Figure 3. Microbiology Analyzers Features

    Figure 4. Atomic Microbiology Instruments Features

    Figure 5. Reagents Features

    Figure 6. Kits Features

    Figure 7. Global Hospital Microbiology Testing Market Size Comparison by Application (2023-2029) & (US$ Million)

    Figure 8. Global Hospital Microbiology Testing Market Share by Application: 2022 VS 2029

    Figure 9. Respiratory Diseases Case Studies

    Figure 10. Periodontal Diseases Case Studies

    Figure 11. Sexually Transmitted Infections Case Studies

    Figure 12. Urinary Tract Infections Case Studies

    Figure 13. Hospital Microbiology Testing Report Years Considered

    Figure 14. Global Hospital Microbiology Testing Market Size (US$ Million), Year-over-Year: 2018-2029

    Figure 15. Global Hospital Microbiology Testing Market Size, (US$ Million), 2018 VS 2022 VS 2029

    Figure 16. Global Hospital Microbiology Testing Market Share by Region: 2022 VS 2029

    Figure 17. Global Hospital Microbiology Testing Market Share by Players in 2022

    Figure 18. Global Top Hospital Microbiology Testing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Hospital Microbiology Testing as of 2022)

    Figure 19. The Top 10 and 5 Players Market Share by Hospital Microbiology Testing Revenue in 2022

    Figure 20. North America Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 21. North America Hospital Microbiology Testing Market Share by Country (2018-2029)

    Figure 22. United States Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 23. Canada Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 24. Europe Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 25. Europe Hospital Microbiology Testing Market Share by Country (2018-2029)

    Figure 26. Germany Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 27. France Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 28. U.K. Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 29. Italy Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 30. Russia Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 31. Nordic Countries Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 32. Asia-Pacific Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 33. Asia-Pacific Hospital Microbiology Testing Market Share by Region (2018-2029)

    Figure 34. China Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 35. Japan Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 36. South Korea Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 37. Southeast Asia Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 38. India Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 39. Australia Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 40. Latin America Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 41. Latin America Hospital Microbiology Testing Market Share by Country (2018-2029)

    Figure 42. Mexico Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 43. Brazil Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 44. Middle East & Africa Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 45. Middle East & Africa Hospital Microbiology Testing Market Share by Country (2018-2029)

    Figure 46. Turkey Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 47. Saudi Arabia Hospital Microbiology Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 48. Quidel Corporation Revenue Growth Rate in Hospital Microbiology Testing Business (2018-2023)

    Figure 49. Dickinson and company Revenue Growth Rate in Hospital Microbiology Testing Business (2018-2023)

    Figure 50. Roche Revenue Growth Rate in Hospital Microbiology Testing Business (2018-2023)

    Figure 51. Thermo-Fischer Scientific, Inc. Revenue Growth Rate in Hospital Microbiology Testing Business (2018-2023)

    Figure 52. Gen-Probe, Inc. Revenue Growth Rate in Hospital Microbiology Testing Business (2018-2023)

    Figure 53. Bio-Rad Laboratories, Inc. Revenue Growth Rate in Hospital Microbiology Testing Business (2018-2023)

    Figure 54. Abbott Laboratories, Inc. Revenue Growth Rate in Hospital Microbiology Testing Business (2018-2023)

    Figure 55. Siemens Healthcare Diagnostics, Inc. Revenue Growth Rate in Hospital Microbiology Testing Business (2018-2023)

    Figure 56. Sysmex Corporation. Revenue Growth Rate in Hospital Microbiology Testing Business (2018-2023)

    Figure 57. Bottom-up and Top-down Approaches for This Report

    Figure 58. Data Triangulation

    Figure 59. Key Executives Interviewed