The global B2C Marketing Automation Platforms market was valued at US$ million in 2025 and is anticipated to reach US$ million by 2032, at a CAGR of %from 2026 to 2032.

B2C marketing automation platforms are tools designed for businesses to optimize and automate marketing campaigns with consumers. These platforms integrate email marketing, social media management, customer relationship management (CRM), content management and data analytics to enable businesses to effectively attract, engage and retain customers. Through personalized marketing strategies and real-time data analytics, B2C marketing automation platforms help companies adapt to rapidly changing market conditions by increasing conversion rates, enhancing customer experience and driving sales growth.

The North American market for B2C Marketing Automation Platforms is projected to increase from US$ million in 2025 to US$ million by 2032, at a CAGR of % over 2026–2032.

The Asia-Pacific market for B2C Marketing Automation Platforms is projected to rise from US$ million in 2025 to US$ million by 2032, at a CAGR of % over 2026–2032.

The global market for B2C Marketing Automation Platforms in Retail is estimated to increase from US$ million in 2025 to US$ million by 2032, at a CAGR of % from 2026 to 2032.

Major global companies of B2C Marketing Automation Platforms include Dotdigital, Klaviyo, Voyado, SAP, Brevo, Salesforce, Inc, Intuit, Vero Holdings Australia Pty Ltd, HubSpot, ActiveCampaign, etc. In 2025, the world's top three vendors accounted for approximately % of revenue.

This report delivers a comprehensive overview of the global B2C Marketing Automation Platforms market, with both quantitative and qualitative analyses, to help readers develop growth strategies, assess the competitive landscape, evaluate their position in the current market, and make informed business decisions regarding B2C Marketing Automation Platforms. The B2C Marketing Automation Platforms market size, estimates, and forecasts are provided in terms of revenue (US$ millions), with 2025 as the base year and historical and forecast data for 2021–2032.

The report segments the global B2C Marketing Automation Platforms market comprehensively. Regional market sizes by Type, by Application, , and by player are also provided. For deeper insight, the report profiles the competitive landscape, key competitors, and their respective market rankings, and discusses technological trends and new product developments.

This report will assist B2C Marketing Automation Platforms manufacturers, new entrants, and companies across the industry value chain with information on revenues, sales volume, and average prices for the overall market and its sub-segments, by company, by Type, by Application, and by region.

Market Segmentation

Scope of B2C Market Report

Report Metric	Details
Report Name	B2C Market
Segment by Type	Email Marketing Platforms Social Media Marketing Tools Others
Segment by Application	Retail E-Commerce Travel & Hospitality Others
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	Dotdigital, Klaviyo, Voyado, SAP, Brevo, Salesforce, Inc, Intuit, Vero Holdings Australia Pty Ltd, HubSpot, ActiveCampaign, Adobe Systems, Constant Contact, Inc., Keap, Insider
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Defines the scope of the report and presents an executive summary of market segments (by Type, by Application, , etc.), including the size of each segment and its future growth potential. It offers a high-level view of the current market and its likely evolution in the short, medium, and long term.
Chapter 2: Summarizes global and regional market size and outlines market dynamics and recent developments, including key drivers, restraints, challenges and risks for industry participants, and relevant policy analysis.
Chapter 3: Provides a detailed view of the competitive landscape for B2C Marketing Automation Platforms companies, covering revenue share, development plans, and mergers and acquisitions.
Chapter 4: Analyzes segments by Type, detailing the size and growth potential of each segment to help readers identify blue-ocean opportunities.
Chapter 5: Analyzes segments by Application, detailing the size and growth potential of each downstream segment to help readers identify blue-ocean opportunities.
Chapter 6–10: Regional deep dives (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) broken down by country. Each chapter quantifies market size and growth potential by region and key countries, and outlines market development, outlook, addressable space, and capacity.
Chapter 11: Profiles key players, presenting essential information on leading companies, including product/ service offerings, revenue, gross margin, product introductions/portfolios, recent developments, etc.
Chapter 12: Key findings and conclusions of the report.

FAQ for this report

Who are the main players in the B2C Market report?

Ans: The main players in the B2C Market are Dotdigital, Klaviyo, Voyado, SAP, Brevo, Salesforce, Inc, Intuit, Vero Holdings Australia Pty Ltd, HubSpot, ActiveCampaign, Adobe Systems, Constant Contact, Inc., Keap, Insider

What are the Application segmentation covered in the B2C Market report?

Ans: The Applications covered in the B2C Market report are Retail, E-Commerce, Travel & Hospitality, Others

What are the Type segmentation covered in the B2C Market report?

Ans: The Types covered in the B2C Market report are Email Marketing Platforms, Social Media Marketing Tools, Others

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global B2C Marketing Automation Platforms Market Size Growth Rate by Type: 2021 vs 2025 vs 2032

1.2.2 Email Marketing Platforms

1.2.3 Social Media Marketing Tools

1.2.4 Others

1.3 Market by Application

1.3.1 Global B2C Marketing Automation Platforms Market Growth by Application: 2021 vs 2025 vs 2032

1.3.2 Retail

1.3.3 E-Commerce

1.3.4 Travel & Hospitality

1.3.5 Others

1.4 Assumptions and Limitations

1.5 Study Objectives

1.6 Years Considered

2 Global Growth Trends

2.1 Global B2C Marketing Automation Platforms Market Perspective (2021–2032)

2.2 Global B2C Marketing Automation Platforms Growth Trends by Region

2.2.1 Global B2C Marketing Automation Platforms Market Size by Region: 2021 vs 2025 vs 2032

2.2.2 B2C Marketing Automation Platforms Historic Market Size by Region (2021–2026)

2.2.3 B2C Marketing Automation Platforms Forecasted Market Size by Region (2027–2032)

2.3 B2C Marketing Automation Platforms Market Dynamics

2.3.1 B2C Marketing Automation Platforms Industry Trends

2.3.2 B2C Marketing Automation Platforms Market Drivers

2.3.3 B2C Marketing Automation Platforms Market Challenges

2.3.4 B2C Marketing Automation Platforms Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top B2C Marketing Automation Platforms Players by Revenue

3.1.1 Global Top B2C Marketing Automation Platforms Players by Revenue (2021–2026)

3.1.2 Global B2C Marketing Automation Platforms Revenue Market Share by Players (2021–2026)

3.2 Global Top B2C Marketing Automation Platforms Players Market Share by Company Tier (Tier 1, Tier 2, Tier 3)

3.3 Global Key Players Ranking by B2C Marketing Automation Platforms Revenue

3.4 Global B2C Marketing Automation Platforms Market Concentration Ratio

3.4.1 Global B2C Marketing Automation Platforms Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by B2C Marketing Automation Platforms Revenue in 2025

3.5 Global Key Players of B2C Marketing Automation Platforms Head Offices and Areas Served

3.6 Global Key Players of B2C Marketing Automation Platforms, Products and Applications

3.7 Global Key Players of B2C Marketing Automation Platforms, Date of General Availability (GA)

3.8 Mergers and Acquisitions, Expansion Plans

4 B2C Marketing Automation Platforms Breakdown Data by Type

4.1 Global B2C Marketing Automation Platforms Historic Market Size by Type (2021–2026)

4.2 Global B2C Marketing Automation Platforms Forecasted Market Size by Type (2027–2032)

5 B2C Marketing Automation Platforms Breakdown Data by Application

5.1 Global B2C Marketing Automation Platforms Historic Market Size by Application (2021–2026)

5.2 Global B2C Marketing Automation Platforms Forecasted Market Size by Application (2027–2032)

6 North America

6.1 North America B2C Marketing Automation Platforms Market Size (2021–2032)

6.2 North America B2C Marketing Automation Platforms Market Growth Rate by Country: 2021 vs 2025 vs 2032

6.3 North America B2C Marketing Automation Platforms Market Size by Country (2021–2026)

6.4 North America B2C Marketing Automation Platforms Market Size by Country (2027–2032)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe B2C Marketing Automation Platforms Market Size (2021–2032)

7.2 Europe B2C Marketing Automation Platforms Market Growth Rate by Country: 2021 vs 2025 vs 2032

7.3 Europe B2C Marketing Automation Platforms Market Size by Country (2021–2026)

7.4 Europe B2C Marketing Automation Platforms Market Size by Country (2027–2032)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Ireland

8 Asia-Pacific

8.1 Asia-Pacific B2C Marketing Automation Platforms Market Size (2021–2032)

8.2 Asia-Pacific B2C Marketing Automation Platforms Market Growth Rate by Region: 2021 vs 2025 vs 2032

8.3 Asia-Pacific B2C Marketing Automation Platforms Market Size by Region (2021–2026)

8.4 Asia-Pacific B2C Marketing Automation Platforms Market Size by Region (2027–2032)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia & New Zealand

9 Latin America

9.1 Latin America B2C Marketing Automation Platforms Market Size (2021–2032)

9.2 Latin America B2C Marketing Automation Platforms Market Growth Rate by Country: 2021 vs 2025 vs 2032

9.3 Latin America B2C Marketing Automation Platforms Market Size by Country (2021–2026)

9.4 Latin America B2C Marketing Automation Platforms Market Size by Country (2027–2032)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa B2C Marketing Automation Platforms Market Size (2021–2032)

10.2 Middle East & Africa B2C Marketing Automation Platforms Market Growth Rate by Country: 2021 vs 2025 vs 2032

10.3 Middle East & Africa B2C Marketing Automation Platforms Market Size by Country (2021–2026)

10.4 Middle East & Africa B2C Marketing Automation Platforms Market Size by Country (2027–2032)

10.5 Israel

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 Dotdigital

11.1.1 Dotdigital Company Details

11.1.2 Dotdigital Business Overview

11.1.3 Dotdigital B2C Marketing Automation Platforms Introduction

11.1.4 Dotdigital Revenue in B2C Marketing Automation Platforms Business (2021–2026)

11.1.5 Dotdigital Recent Development

11.2 Klaviyo

11.2.1 Klaviyo Company Details

11.2.2 Klaviyo Business Overview

11.2.3 Klaviyo B2C Marketing Automation Platforms Introduction

11.2.4 Klaviyo Revenue in B2C Marketing Automation Platforms Business (2021–2026)

11.2.5 Klaviyo Recent Development

11.3 Voyado

11.3.1 Voyado Company Details

11.3.2 Voyado Business Overview

11.3.3 Voyado B2C Marketing Automation Platforms Introduction

11.3.4 Voyado Revenue in B2C Marketing Automation Platforms Business (2021–2026)

11.3.5 Voyado Recent Development

11.4 SAP

11.4.1 SAP Company Details

11.4.2 SAP Business Overview

11.4.3 SAP B2C Marketing Automation Platforms Introduction

11.4.4 SAP Revenue in B2C Marketing Automation Platforms Business (2021–2026)

11.4.5 SAP Recent Development

11.5 Brevo

11.5.1 Brevo Company Details

11.5.2 Brevo Business Overview

11.5.3 Brevo B2C Marketing Automation Platforms Introduction

11.5.4 Brevo Revenue in B2C Marketing Automation Platforms Business (2021–2026)

11.5.5 Brevo Recent Development

11.6 Salesforce, Inc

11.6.1 Salesforce, Inc Company Details

11.6.2 Salesforce, Inc Business Overview

11.6.3 Salesforce, Inc B2C Marketing Automation Platforms Introduction

11.6.4 Salesforce, Inc Revenue in B2C Marketing Automation Platforms Business (2021–2026)

11.6.5 Salesforce, Inc Recent Development

11.7 Intuit

11.7.1 Intuit Company Details

11.7.2 Intuit Business Overview

11.7.3 Intuit B2C Marketing Automation Platforms Introduction

11.7.4 Intuit Revenue in B2C Marketing Automation Platforms Business (2021–2026)

11.7.5 Intuit Recent Development

11.8 Vero Holdings Australia Pty Ltd

11.8.1 Vero Holdings Australia Pty Ltd Company Details

11.8.2 Vero Holdings Australia Pty Ltd Business Overview

11.8.3 Vero Holdings Australia Pty Ltd B2C Marketing Automation Platforms Introduction

11.8.4 Vero Holdings Australia Pty Ltd Revenue in B2C Marketing Automation Platforms Business (2021–2026)

11.8.5 Vero Holdings Australia Pty Ltd Recent Development

11.9 HubSpot

11.9.1 HubSpot Company Details

11.9.2 HubSpot Business Overview

11.9.3 HubSpot B2C Marketing Automation Platforms Introduction

11.9.4 HubSpot Revenue in B2C Marketing Automation Platforms Business (2021–2026)

11.9.5 HubSpot Recent Development

11.10 ActiveCampaign

11.10.1 ActiveCampaign Company Details

11.10.2 ActiveCampaign Business Overview

11.10.3 ActiveCampaign B2C Marketing Automation Platforms Introduction

11.10.4 ActiveCampaign Revenue in B2C Marketing Automation Platforms Business (2021–2026)

11.10.5 ActiveCampaign Recent Development

11.11 Adobe Systems

11.11.1 Adobe Systems Company Details

11.11.2 Adobe Systems Business Overview

11.11.3 Adobe Systems B2C Marketing Automation Platforms Introduction

11.11.4 Adobe Systems Revenue in B2C Marketing Automation Platforms Business (2021–2026)

11.11.5 Adobe Systems Recent Development

11.12 Constant Contact, Inc.

11.12.1 Constant Contact, Inc. Company Details

11.12.2 Constant Contact, Inc. Business Overview

11.12.3 Constant Contact, Inc. B2C Marketing Automation Platforms Introduction

11.12.4 Constant Contact, Inc. Revenue in B2C Marketing Automation Platforms Business (2021–2026)

11.12.5 Constant Contact, Inc. Recent Development

11.13 Keap

11.13.1 Keap Company Details

11.13.2 Keap Business Overview

11.13.3 Keap B2C Marketing Automation Platforms Introduction

11.13.4 Keap Revenue in B2C Marketing Automation Platforms Business (2021–2026)

11.13.5 Keap Recent Development

11.14 Insider

11.14.1 Insider Company Details

11.14.2 Insider Business Overview

11.14.3 Insider B2C Marketing Automation Platforms Introduction

11.14.4 Insider Revenue in B2C Marketing Automation Platforms Business (2021–2026)

11.14.5 Insider Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.1.1 Research Programs/Design

13.1.1.2 Market Size Estimation

13.1.1.3 Market Breakdown and Data Triangulation

13.1.2 Data Source

13.1.2.1 Secondary Sources

13.1.2.2 Primary Sources

13.2 Author Details

13.3 Disclaimer

FEATURED COMPANIES

Constant Contact, Inc.

Keap

Insider

Voyado

Vero Holdings Australia Pty Ltd

List of Tables

Table 1. Global B2C Marketing Automation Platforms Market Size Growth Rate by Type (US$ Million): 2021 vs 2025 vs 2032

Table 2. Key Players of Email Marketing Platforms

Table 3. Key Players of Social Media Marketing Tools

Table 4. Key Players of Others

Table 5. Global B2C Marketing Automation Platforms Market Size Growth by Application (US$ Million): 2021 vs 2025 vs 2032

Table 6. Global B2C Marketing Automation Platforms Market Size by Region (US$ Million): 2021 vs 2025 vs 2032

Table 7. Global B2C Marketing Automation Platforms Market Size by Region (US$ Million), 2021–2026

Table 8. Global B2C Marketing Automation Platforms Market Share by Region (2021–2026)

Table 9. Global B2C Marketing Automation Platforms Forecasted Market Size by Region (US$ Million), 2027–2032

Table 10. Global B2C Marketing Automation Platforms Market Share by Region (2027–2032)

Table 11. B2C Marketing Automation Platforms Market Trends

Table 12. B2C Marketing Automation Platforms Market Drivers

Table 13. B2C Marketing Automation Platforms Market Challenges

Table 14. B2C Marketing Automation Platforms Market Restraints

Table 15. Global B2C Marketing Automation Platforms Revenue by Players (US$ Million), 2021–2026

Table 16. Global B2C Marketing Automation Platforms Market Share by Players (2021–2026)

Table 17. Global Top B2C Marketing Automation Platforms Players by Tier (Tier 1, Tier 2, and Tier 3), based on B2C Marketing Automation Platforms Revenue, 2025

Table 18. Ranking of Global Top B2C Marketing Automation Platforms Companies by Revenue (US$ Million) in 2025

Table 19. Global 5 Largest Players Market Share by B2C Marketing Automation Platforms Revenue (CR5 and HHI), 2021–2026

Table 20. Global Key Players of B2C Marketing Automation Platforms, Headquarters and Area Served

Table 21. Global Key Players of B2C Marketing Automation Platforms, Products and Applications

Table 22. Global Key Players of B2C Marketing Automation Platforms, Date of General Availability (GA)

Table 23. Mergers and Acquisitions, Expansion Plans

Table 24. Global B2C Marketing Automation Platforms Market Size by Type (US$ Million), 2021–2026

Table 25. Global B2C Marketing Automation Platforms Revenue Market Share by Type (2021–2026)

Table 26. Global B2C Marketing Automation Platforms Forecasted Market Size by Type (US$ Million), 2027–2032

Table 27. Global B2C Marketing Automation Platforms Revenue Market Share by Type (2027–2032)

Table 28. Global B2C Marketing Automation Platforms Market Size by Application (US$ Million), 2021–2026

Table 29. Global B2C Marketing Automation Platforms Revenue Market Share by Application (2021–2026)

Table 30. Global B2C Marketing Automation Platforms Forecasted Market Size by Application (US$ Million), 2027–2032

Table 31. Global B2C Marketing Automation Platforms Revenue Market Share by Application (2027–2032)

Table 32. North America B2C Marketing Automation Platforms Market Size Growth Rate by Country (US$ Million): 2021 vs 2025 vs 2032

Table 33. North America B2C Marketing Automation Platforms Market Size by Country (US$ Million), 2021–2026

Table 34. North America B2C Marketing Automation Platforms Market Size by Country (US$ Million), 2027–2032

Table 35. Europe B2C Marketing Automation Platforms Market Size Growth Rate by Country (US$ Million): 2021 vs 2025 vs 2032

Table 36. Europe B2C Marketing Automation Platforms Market Size by Country (US$ Million), 2021–2026

Table 37. Europe B2C Marketing Automation Platforms Market Size by Country (US$ Million), 2027–2032

Table 38. Asia-Pacific B2C Marketing Automation Platforms Market Size Growth Rate by Region (US$ Million): 2021 vs 2025 vs 2032

Table 39. Asia-Pacific B2C Marketing Automation Platforms Market Size by Region (US$ Million), 2021–2026

Table 40. Asia-Pacific B2C Marketing Automation Platforms Market Size by Region (US$ Million), 2027–2032

Table 41. Latin America B2C Marketing Automation Platforms Market Size Growth Rate by Country (US$ Million): 2021 vs 2025 vs 2032

Table 42. Latin America B2C Marketing Automation Platforms Market Size by Country (US$ Million), 2021–2026

Table 43. Latin America B2C Marketing Automation Platforms Market Size by Country (US$ Million), 2027–2032

Table 44. Middle East & Africa B2C Marketing Automation Platforms Market Size Growth Rate by Country (US$ Million): 2021 vs 2025 vs 2032

Table 45. Middle East & Africa B2C Marketing Automation Platforms Market Size by Country (US$ Million), 2021–2026

Table 46. Middle East & Africa B2C Marketing Automation Platforms Market Size by Country (US$ Million), 2027–2032

Table 47. Dotdigital Company Details

Table 48. Dotdigital Business Overview

Table 49. Dotdigital B2C Marketing Automation Platforms Product

Table 50. Dotdigital Revenue in B2C Marketing Automation Platforms Business (US$ Million), 2021–2026

Table 51. Dotdigital Recent Development

Table 52. Klaviyo Company Details

Table 53. Klaviyo Business Overview

Table 54. Klaviyo B2C Marketing Automation Platforms Product

Table 55. Klaviyo Revenue in B2C Marketing Automation Platforms Business (US$ Million), 2021–2026

Table 56. Klaviyo Recent Development

Table 57. Voyado Company Details

Table 58. Voyado Business Overview

Table 59. Voyado B2C Marketing Automation Platforms Product

Table 60. Voyado Revenue in B2C Marketing Automation Platforms Business (US$ Million), 2021–2026

Table 61. Voyado Recent Development

Table 62. SAP Company Details

Table 63. SAP Business Overview

Table 64. SAP B2C Marketing Automation Platforms Product

Table 65. SAP Revenue in B2C Marketing Automation Platforms Business (US$ Million), 2021–2026

Table 66. SAP Recent Development

Table 67. Brevo Company Details

Table 68. Brevo Business Overview

Table 69. Brevo B2C Marketing Automation Platforms Product

Table 70. Brevo Revenue in B2C Marketing Automation Platforms Business (US$ Million), 2021–2026

Table 71. Brevo Recent Development

Table 72. Salesforce, Inc Company Details

Table 73. Salesforce, Inc Business Overview

Table 74. Salesforce, Inc B2C Marketing Automation Platforms Product

Table 75. Salesforce, Inc Revenue in B2C Marketing Automation Platforms Business (US$ Million), 2021–2026

Table 76. Salesforce, Inc Recent Development

Table 77. Intuit Company Details

Table 78. Intuit Business Overview

Table 79. Intuit B2C Marketing Automation Platforms Product

Table 80. Intuit Revenue in B2C Marketing Automation Platforms Business (US$ Million), 2021–2026

Table 81. Intuit Recent Development

Table 82. Vero Holdings Australia Pty Ltd Company Details

Table 83. Vero Holdings Australia Pty Ltd Business Overview

Table 84. Vero Holdings Australia Pty Ltd B2C Marketing Automation Platforms Product

Table 85. Vero Holdings Australia Pty Ltd Revenue in B2C Marketing Automation Platforms Business (US$ Million), 2021–2026

Table 86. Vero Holdings Australia Pty Ltd Recent Development

Table 87. HubSpot Company Details

Table 88. HubSpot Business Overview

Table 89. HubSpot B2C Marketing Automation Platforms Product

Table 90. HubSpot Revenue in B2C Marketing Automation Platforms Business (US$ Million), 2021–2026

Table 91. HubSpot Recent Development

Table 92. ActiveCampaign Company Details

Table 93. ActiveCampaign Business Overview

Table 94. ActiveCampaign B2C Marketing Automation Platforms Product

Table 95. ActiveCampaign Revenue in B2C Marketing Automation Platforms Business (US$ Million), 2021–2026

Table 96. ActiveCampaign Recent Development

Table 97. Adobe Systems Company Details

Table 98. Adobe Systems Business Overview

Table 99. Adobe Systems B2C Marketing Automation Platforms Product

Table 100. Adobe Systems Revenue in B2C Marketing Automation Platforms Business (US$ Million), 2021–2026

Table 101. Adobe Systems Recent Development

Table 102. Constant Contact, Inc. Company Details

Table 103. Constant Contact, Inc. Business Overview

Table 104. Constant Contact, Inc. B2C Marketing Automation Platforms Product

Table 105. Constant Contact, Inc. Revenue in B2C Marketing Automation Platforms Business (US$ Million), 2021–2026

Table 106. Constant Contact, Inc. Recent Development

Table 107. Keap Company Details

Table 108. Keap Business Overview

Table 109. Keap B2C Marketing Automation Platforms Product

Table 110. Keap Revenue in B2C Marketing Automation Platforms Business (US$ Million), 2021–2026

Table 111. Keap Recent Development

Table 112. Insider Company Details

Table 113. Insider Business Overview

Table 114. Insider B2C Marketing Automation Platforms Product

Table 115. Insider Revenue in B2C Marketing Automation Platforms Business (US$ Million), 2021–2026

Table 116. Insider Recent Development

Table 117. Research Programs/Design for This Report

Table 118. Key Data Information from Secondary Sources

Table 119. Key Data Information from Primary Sources

Table 120. Authors List of This Report

List of Figures

Figure 1. B2C Marketing Automation Platforms Picture

Figure 2. Global B2C Marketing Automation Platforms Market Size Comparison by Type (US$ Million), 2021–2032

Figure 3. Global B2C Marketing Automation Platforms Market Share by Type: 2025 vs 2032

Figure 4. Email Marketing Platforms Features

Figure 5. Social Media Marketing Tools Features

Figure 6. Others Features

Figure 7. Global B2C Marketing Automation Platforms Market Size by Application (US$ Million), 2021–2032

Figure 8. Global B2C Marketing Automation Platforms Market Share by Application: 2025 vs 2032

Figure 9. Retail Case Studies

Figure 10. E-Commerce Case Studies

Figure 11. Travel & Hospitality Case Studies

Figure 12. Others Case Studies

Figure 13. B2C Marketing Automation Platforms Report Years Considered

Figure 14. Global B2C Marketing Automation Platforms Market Size (US$ Million), Year-over-Year: 2021–2032

Figure 15. Global B2C Marketing Automation Platforms Market Size, (US$ Million), 2021 vs 2025 vs 2032

Figure 16. Global B2C Marketing Automation Platforms Market Share by Region: 2025 vs 2032

Figure 17. Global B2C Marketing Automation Platforms Market Share by Players in 2025

Figure 18. Global B2C Marketing Automation Platforms Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

Figure 19. The Top 10 and 5 Players Market Share by B2C Marketing Automation Platforms Revenue in 2025

Figure 20. North America B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 21. North America B2C Marketing Automation Platforms Market Share by Country (2021–2032)

Figure 22. United States B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 23. Canada B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 24. Europe B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 25. Europe B2C Marketing Automation Platforms Market Share by Country (2021–2032)

Figure 26. Germany B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 27. France B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 28. U.K. B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 29. Italy B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 30. Russia B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 31. Ireland B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 32. Asia-Pacific B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 33. Asia-Pacific B2C Marketing Automation Platforms Market Share by Region (2021–2032)

Figure 34. China B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 35. Japan B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 36. South Korea B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 37. Southeast Asia B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 38. India B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 39. Australia & New Zealand B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 40. Latin America B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 41. Latin America B2C Marketing Automation Platforms Market Share by Country (2021–2032)

Figure 42. Mexico B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 43. Brazil B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 44. Middle East & Africa B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 45. Middle East & Africa B2C Marketing Automation Platforms Market Share by Country (2021–2032)

Figure 46. Israel B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 47. Saudi Arabia B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 48. UAE B2C Marketing Automation Platforms Market Size YoY Growth (US$ Million), 2021–2032

Figure 49. Dotdigital Revenue Growth Rate in B2C Marketing Automation Platforms Business (2021–2026)

Figure 50. Klaviyo Revenue Growth Rate in B2C Marketing Automation Platforms Business (2021–2026)

Figure 51. Voyado Revenue Growth Rate in B2C Marketing Automation Platforms Business (2021–2026)

Figure 52. SAP Revenue Growth Rate in B2C Marketing Automation Platforms Business (2021–2026)

Figure 53. Brevo Revenue Growth Rate in B2C Marketing Automation Platforms Business (2021–2026)

Figure 54. Salesforce, Inc Revenue Growth Rate in B2C Marketing Automation Platforms Business (2021–2026)

Figure 55. Intuit Revenue Growth Rate in B2C Marketing Automation Platforms Business (2021–2026)

Figure 56. Vero Holdings Australia Pty Ltd Revenue Growth Rate in B2C Marketing Automation Platforms Business (2021–2026)

Figure 57. HubSpot Revenue Growth Rate in B2C Marketing Automation Platforms Business (2021–2026)

Figure 58. ActiveCampaign Revenue Growth Rate in B2C Marketing Automation Platforms Business (2021–2026)

Figure 59. Adobe Systems Revenue Growth Rate in B2C Marketing Automation Platforms Business (2021–2026)

Figure 60. Constant Contact, Inc. Revenue Growth Rate in B2C Marketing Automation Platforms Business (2021–2026)

Figure 61. Keap Revenue Growth Rate in B2C Marketing Automation Platforms Business (2021–2026)

Figure 62. Insider Revenue Growth Rate in B2C Marketing Automation Platforms Business (2021–2026)

Figure 63. Bottom-up and Top-down Approaches for This Report

Figure 64. Data Triangulation

Figure 65. Key Executives Interviewed

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