Global Social and Emotional Learning (SEL) Market Insights, Forecast to 2028

SEL Market

The global Social and Emotional Learning (SEL) Market size is projected to reach USD 5919.5 Million by 2028, from USD 1735.3 Million in 2021, at a CAGR of 18.8% during 2022-2028. Key drivers of the SEL market include rising feelings of isolation, and stress during covid 19 necessitating the importance of social and emotional learning. 

The need for the overall development of students emphasizes the requirement for emotional and social learning skills to be taught in educational institutions which will drive the market trends during the forecast period. The favorable government support and initiatives will lead to massive adoption of SEL learning models thereby fueling the growth of the SEL market in the coming years. Technological advancements will further propel market growth in the forthcoming years.

Trends Influencing the Growth of SEL Market

Covid 19 impact On SEL Market

The pandemic has severely impacted the mental health of people across the globe. Feelings of social isolation, stress, anxiety, and depression skyrocketed during the initial days of lockdown. This has refocused the needs on students’ development as schools and colleges closed down. Evidence suggests that distance learning was not able to completely address students’ learning requirements. Supporting self-efficacy, especially for disadvantaged groups like girls, students with disabilities, and belonging to low-income families is important as it will increase their confidence and boost their ability to reengage with society better. SEL is useful and crucial for students’ mental health and well-being for it regulates their emotions to cope better in unexpected or bitter circumstances. The role of SEL is about to expand prominently in the context of the pandemic which in turn will drive the expansion of the SEL market during the forecast period.

Adoption in educational institutions

Social and emotional learning is key to establishing a student’s success in life. In fact, it touches upon all the aspects of life such as academic success, employability, relationships, self-esteem, community, civic management, etc. There are after-school programs and respective frameworks for implementing SEL-based learning in schools, universities, colleges, etc. Teachers are the foundation for setting up a student’s after-school success. Department of Education has set up guidance standards, new accountability systems, and school support for measuring the learning outcomes in homes, kindergarten, primary school, junior high school, and high school level. There has been positive research that implies attending these programs helps in self-perception improvement, positive social behavioral skills, and a decrease in disciplinary actions against students and the youth. Such factors will significantly boost the growth of the SEL market in the subsequent years. 

Government support

Several government legislations have come into force for the mandatory adoption of SEL learning. State-based task forces and commissions have been set up for recommendations and carrying out pilot programs. Professional training and improving mental health are some of the necessary criteria that have been implemented. Rules such as ENACTED mandate curriculum development, assessment guidelines, teacher training, and creating a conducive model policy for integrating into the classroom climate for the overall development of students. In addition, there are separate state standards and regulatory commissions for providing grants to schools. These proliferating regulations will assist in the growth of the SEL market in the upcoming years. 

Booming Edtech Industry

Technology has taken rapid strides in the last few years. With the current onslaught of covid 19 Edtech tools are gaining prominence. One of the biggest benefits that will arise out of these modern tools is personalized learning. Students will be able to engage in their own comfort zone and achieve better results. Teachers will be able to predict the outcome through continuous monitoring. Through a tracking platform, access to student performance data will become easier. Individualized learning will foster a child’s leadership skills through more ownership leading to enhanced decision-making capability. Furthermore, AR and VR content tools can provide a wholesome experience to students and reduce their stress levels by bringing them down to their comfort levels. Ultimately these tools will ensure a student is performing highly at a social and emotional level. This will surge the growth of the SEL market in the coming years. Technology will also help them connect with peers in s meaningful way within their own comforting environment. 

Overreliance on academic learning

The global education system focuses more on hard skills rather than soft skill development. Excelling in subjects like Mathematics, English, Science, and Social Studies is considered more important. Furthermore, there are several myths associated with SEL such as students learn it on their own and it requires no additional investments. That it is limited only to students who have behavioral issues. All such stigmas will hamper the growth of the SEL market in the subsequent years. 

SEL Market Share Analysis

Based on application, the primary school segment is expected to maintain the lead in the SEL market share as principles, teachers, and parents are keen on implementing SEL based curriculum in elementary schools to develop a student’s academic, social and emotional skills. 

Based on region, North America will witness significant growth in the SEL market share owing to favorable government support, several legislations mandating implementation, and a conducive environment. There are several pilot projects being carried out across the state and district level schools.  

By Type

• On-premise
• Cloud-based

By Application

• kindergarten
• Primary School
• Junior High School
• High School
• Others

By Company

• Everyday Speech
• Peekapak
• Nearpod
• EVERFI
• Purpose Prep
• Social Express
• Aperture Education
• Rethink ED
• Committee for Children
• Emotional ABCs
• Taproot Learning
• SEL Adventures
• BASE Education
• Panorama Education
• Evolutions Labs
• Hoonuit
• The Conover Company
• ScholarCentric
• ONEder Academy
• Hero K12
• 7 Mindsets
• EQKidz
• 3DBear
• JHasHeart

By Region

• North America
• United States
• Canada
• Europe
• Germany
• France
• UK
• Italy
• Russia
• Nordic Countries
• Rest of Europe
• Asia-Pacific
• China
• Japan
• South Korea
• Southeast Asia
• India
• Australia
• Rest of Asia
• Latin America
• Mexico
• Brazil
• Rest of Latin America
• Middle East & Africa
• Turkey
• Saudi Arabia
• UAE
• Rest of MEA

Scope of SEL Market Report