Digital Out of Home Market Size, Share, Growth and Trends Analysis Report By Type, By Application, and Segment Forecasts, 2021-2027

The global Digital Out of Home Market size is projected to reach US$ 13180 million by 2027 from US$ 7317.7 million in 2020 at a Compound Annual Growth Rate (CAGR) of 8.3% during the forecast period 2021-2027. Key drivers of the Digital Out of Home Market are the fall in the prices of LED and LCD display technology and increased investments in programmatic advertising. Further growing Digitization and emergence of smart IoT technology is also boosting the DOOH Market growth.

Other factors contributing to the rise in growth of the Digital Out of Home Market are rapid digitization and a decrease in usage of traditional billboards. Additionally, growing public infrastructure including shopping complexes, malls are leading people to spend more time outdoors causing advertising companies to cater to consumers by advertising their products or services directly anytime anywhere. 

With increasing urbanization and growing investments in public infrastructure such as shopping complexes, malls, and retail stores, people are spending more time outdoors now. Further frequent flyers, more dwell time, and growing business class travelers are surging the growth of airport connectivity. Thus in order to target growing groups of people in public places brands are using digital out-of-home advertising campaigns to increase their overall consumer base. Moreover, the growing usage of technologies such as AI, IoT, cloud computing, Virtual reality, motion graphics, and VR in outdoor advertising is enabling companies to interact and attract more customers to their products. Hence increasing public infrastructure and wide-scale adoption of advanced technologies will propel the growth of the Digital Out of Home Market during the forecast period.

Increasing digitization and cost-efficiency

There has been a significant increase in digitization due to the growing penetration of digital tools. This has removed the hurdle of reaching a limited number of consumers as now multiple brands can showcase their digital campaigns on a single screen. Further with the reduction in prices of LED and LCD technology DOOH Market has seen rapid expansion in growth owing to demand from the healthcare, retail, and hospitality sectors. Moreover, with minimal cost investments towards digital campaigns, the adoption rate has been wide scale with acceptance across organizations of all sizes. Hence cost efficiency and growing digitization will spur the growth of the Digital Out of Home Market during the forecast period.

Emergence of smart cities and public transit will expand the growth of the market

Due to the high influx of people at public transit systems such as airports, railways, bus stops there has been a growing focus on developing an extensive network of public transit systems in cities across the globe. There is a need for the emergence of smart cities for supporting the ever-increasing global population, reducing congestion and pollution. Thus an extensive network of public infrastructure and smart cities provide lucrative opportunities for the growth of the Digital Out of Home Market as brands can target this ever-growing consumer base by providing more interactive campaigns and gain useful insights based on real-time data of targeted demographics.

Digital Out of Home Market Share Analysis

Based on region, North America is expected to be one of the most lucrative segments for growth in the Digital Out of Home market share during the forecast period due to growing advancements of cutting edge technology, early adoption of the latest display technology, and increasing awareness regarding commercial aspects of advertising.

Based on type, the billboard is expected to be one of the most lucrative segments for growth in the Digital Out of Home market share due to the increasing need for interactive campaigns and regular promotions, growing investments, and the big budgets of advertising companies. 

Digital OOH (DOOH) market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Digital OOH (DOOH) market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2016-2027. 

• Transit Advertising
• Billboard
• Street Furniture Advertising
• Others

Digital Out of Home Market by Application

• BFSI
• IT and Telecom
• Automotive and Transportation
• Education
• Entertainment
• Healthcare
• Consumer Goods and Retail
• Government and Utilities
• Real Estate

Digital Out of Home Market by Region

• North America
• U.S.
• Canada
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic
• Rest of Europe
• Asia-Pacific
• China
• Japan
• South Korea
• Southeast Asia
• India
• Australia
• Rest of Asia
• Latin America
• Mexico
• Brazil
• Rest of Latin America
• Middle East & Africa
• Turkey
• Saudi Arabia
• UAE
• Rest of MEA

Major Players in the Digital Out of Home Market

• JCDecaux
• Clear Channel Outdoor
• Focus Media
• Stroer
• Lamar Advertising
• Outfront Media
• Global (Exterion Media)
• Oh!media
• APG SGA
• Publicis Groupe (Metrobus)
• Intersection
• Ocean Outdoor
• Adams Outdoor Advertising
• Capitol Outdoor
• Blue Outdoor
• Primedia Outdoor
• Lightbox OOH Video Network
• Captivate Network
• Burkhart Advertising
• Euromedia Group
• Stott Outdoor Advertising
• AirMedia
• TOM Group
• White Horse Group
• Phoenix Metropolis Media
• Balintimes Hong Kong Media