Global Digital OOH (DOOH) Market Insights and Forecast to 2028

Digital OOH (DOOH) Market Outlook - 2029

The global Digital OOH (DOOH) market size is projected to reach US$ 13180 million by 2028, from US$ 7317.7 million in 2021, at a CAGR of 8.3% during 2022-2028.

Digital out-of-home advertising is a cutting-edge method of promotion that makes use of digital media outside the home. The conventional and conventional modes of marketing and advertising have been effectively displaced by digital out of house, often known as digital signage. With the help of this procedure, local businesses and advertisers may interact with their clients and audiences in real-time to get the most out of their DOOH marketing messaging. It enables advertisers to connect with target audiences in authentic settings. The digital out of home market size includes digital billboards, elevator screens, and jukeboxes. This factor is expected to drive the growth of the Digital OOH (DOOH) market

Digital OOH (DOOH) Market Trends

Additionally, digital out-of-home media gives users the option to reach potential customers by fusing traditional advertising techniques with contemporary ones. Additionally, it is projected that the growing need for digital signage solutions across the automotive, retail, telecom, and healthcare sectors would present sizable potential prospects for the development of the digital out of home market.

Digital out-of-home advertisers are extending location-based adverts to engage customers from anywhere thanks to the development of mobile-based digital networks. Digital out-of-home is replacing traditional outdoor advertising thanks to developments in the field. Digital screens are being used more frequently at airports all around the world because they grab the attention of the intended audience. Attracting passengers' attention at airports are these digital screens that show brand commercials as well as current news, weather, and entertainment. This factor is expected to drive the growth of the Digital OOH (DOOH) market.

Additionally, since passengers are required to spend hours waiting for their flights, factors like long dwell times, frequent flyers, business class travelers, etc. present opportunities for advertisers to present recurrent exposure to their products. The market for digital out-of-home media is expanding as a result of several causes. Due to the proliferation of various user interaction devices and applications, it is essential to adopt effective solutions for in-transit advertising in the present business environment. Digital out-of-home advertising (DOOH) is a cost-effective method of marketing and branding any good or service, which is what fuels the global market for DOOH. DOOH uses live data streams and real-time screens to appeal to the general people. This factor is expected to drive the growth of the Digital OOH (DOOH) market.

Regional variances in DOOH advertising regulations, such as those controlling size and content, fluctuating advertising pricing, and a dearth of precise, real-time usage information are the key challenges facing this market. Because the internet is becoming more and more popular, DOOH makes it easier to spread awareness and produce notable outcomes. This factor is expected to drive the growth of the Digital OOH (DOOH) market.

Digital OOH (DOOH) Market Scope and Market Share

During the projected period, North America is anticipated to hold the greatest share and dominate the digital out-of-home market. Due to its technological superiority, North America is a market leader in delivering cutting-edge technology, which is applied in the advertising industry. The advantages of commercial displays are continuously recognized in North America, which was an early adopter of the newest display technology.

Digital OOH (DOOH) Market Scope and Market Size

Digital OOH (DOOH) market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Digital OOH (DOOH) market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.

Digital OOH (DOOH) Market Segment By Type

• Transit Advertising
• Billboard
• Street Furniture Advertising
• Others

Digital OOH (DOOH) Market Segment By Application

• BFSI
• IT and Telecom
• Automotive and Transportation
• Education
• Entertainment
• Healthcare
• Consumer Goods and Retail
• Government and Utilities
• Real Estate

Key Companies

• JCDecaux
• Clear Channel Outdoor
• Focus Media
• Stroer
• Lamar Advertising
• Outfront Media
• Global (Exterion Media)
• Oh!media
• APG SGA
• Publicis Groupe (Metrobus)
• Intersection
• Ocean Outdoor
• Adams Outdoor Advertising
• Capitol Outdoor
• Blue Outdoor
• Primedia Outdoor
• Lightbox OOH Video Network
• Captivate Network
• Burkhart Advertising
• Euromedia Group
• Stott Outdoor Advertising
• AirMedia
• TOM Group
• White Horse Group
• Phoenix Metropolis Media
• Balintimes Hong Kong Media

By Region

• North America
• United States
• Canada
• Europe
• Germany
• France
• UK
• Italy
• Russia
• Nordic Countries
• Rest of Europe
• Asia-Pacific
• China
• Japan
• South Korea
• Southeast Asia
• India
• Australia
• Rest of Asia
• Latin America
• Mexico
• Brazil
• Rest of Latin America
• Middle East & Africa
• Turkey
• Saudi Arabia
• UAE
• Rest of MEA

Scope of Digital OOH (DOOH) Market Report