Global Data Management Platforms Sales Market Report 2022

Data Management Platforms Market

A data management platforms (DMPs) is a software platform used for collecting and managing data. They allow businesses owners to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns. DMPs may use big data and artificial intelligence algorithms to process and analyze large data sets about users from various sources. Some advantages of using DMPs include data organization, increased insight on audiences and markets, and effective advertisement budgeting. On the other hand, DMPs often have to deal with privacy concerns due to the integration of third-party software with private data.

Due to the COVID-19 pandemic, the global Data Management Platforms market size is estimated to be worth US$ million in 2021 and is forecast to a readjusted size of US$ million by 2028 with a CAGR of % during the review period.

Fully considering the economic change by this health crisis, by End User accounting for % of the Data Management Platforms global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR in the post-COVID-19 period.

While by End User segment is altered to an % CAGR throughout this forecast period.

In Europe, Data Management Platforms key players include Oracle, Adobe, Neustar, Salesforce, Lotame, Verizon Media, Cloudera, SAS, OnAudience, Snowflake, Mapp, Nielsen, The ADEX, The Trade Desk, etc.

Germany is the largest market, with a share about 22%, followed by U.K., and France, both have a share about 30 percent.

In terms of product, Large Enterprises is the largest segment, with a share over 56%. And in terms of application, the largest application is Media and Entertainment.

Data Management Platforms Scope & Market Size

The global Data Management Platforms market is segmented by company, region (country), by End User and by Vertical Industry. Players, stakeholders, and other participants in the global Data Management Platforms market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on sales, revenue and forecast by region (country), by End User and by Vertical Industry for the period 2017-2028.

Segment by End User

• SMEs
• Large Enterprises

Segment by Vertical Industry

• BFSI
• Travel and Hospitality
• Retail and eCommerce
• Media and Entertainment
• Education
• Others

BY REGION

• United States
• Europe
• China
• Japan
• Southeast Asia
• India
• Other Regions

BY COMPANY

• Oracle
• Adobe
• Neustar
• Salesforce
• Lotame
• Verizon Media
• Cloudera
• SAS
• OnAudience
• Snowflake
• Mapp
• Nielsen
• The ADEX
• The Trade Desk