Global Lottery Market Size, Status and Forecast 2022

Global Lottery Market

The global Lottery market size is projected to reach USD 450460 Million by 2027, from USD 341000 Million in 2020, at a CAGR of 4.1% during 2021-2027. Key drivers of the lottery market include the growing penetration of the internet and the rise in online lottery games. The advent of social media marketing and the surging popularity of the lottery as a whole due to the opportunity to win big will fuel the growth of the lottery market in the upcoming years.

The advent of blockchain and other technological advancements will drive market expansion during the review period. 

Trends Influencing the Growth of Lottery Market

Ease of access due to internet and mobile penetration

The emergence of mobile applications and online platforms has increased the interest of people in gambling and online lottery. These websites provide universal access to lottery platforms within the comfort of your home. Digital tickets are stored in the registered account eliminating the risk of stealing or losing physical tickets. Moreover, players can play anytime, anywhere and chances of winning are maximized as a variety of games is always available online. The claiming process is simple as the winning amount gets automatically transferred to your account wallet. In addition to it meeting like-minded people and forming online syndicates is quick making participation easier. Such factors will drive the growth of the lottery market in the coming years.

Social media marketing driving revenues for the lottery industry

Online marketing campaigns and social media tools are being leveraged to increase the reach of lotteries. The highlighting of jackpot alerts on news feeds and using social media platforms like Facebook for connecting to existing and potential customers is a huge win-win for companies. Furthermore, charity lotteries are a big thing where people can play and win money for donating to noble causes. These are going to drive the growth of the lottery market during the forecast period. 

Rapid technical advancements

Blockchain has the capability to revolutionize the entire lottery market. The data is stored publicly reducing the chances of manipulation or falsified offers. Ticket sales are recorded and transactions can be verified by tracking each individual vendor. The level of transparency provided will thereby push the lottery market forward in the upcoming years. 

Lottery Market Share

Based on the application, the online lottery is expected to dominate the lottery market share due to the growing use of smartphones and web-based lottery applications.

Based on type, it is segmented into draw-based games, instant, and sports games. Draw-based are traditional lottery games where draws are carried out for determining the winning prize. Instant games are actually the opposite of draw-based games. It offers prizes on spot without any scheduled draw. And sports games are lotteries based on parlay wagering on the outcome of any National Football League Games. 

Based on region, North America will grow the highest at 26% in the lottery market share due to high penetration of mobile phones, global client base, presence of key players, and growing source of entertainment options for people.  

By Type

• Draw-Based Games
• Instant Games
• Sport Games 

By Application

• Online Lottery
• Lottery Store

By Region

• North America
• US.
• Canada
• Europe
• Germany
• France
• UK.
• Italy
• Russia
• Nordic
• Rest of Europe
• Asia-Pacific
• China
• Japan
• South Korea
• Southeast Asia
• India
• Australia
• Rest of Asia
• Latin America
• Mexico
• Brazil
• Rest of Latin America
• Middle East & Africa
• Turkey
• Saudi Arabia
• UAE
• Rest of MEA 

By Company

• China Sports Lottery
• Hong Kong Jockey Club
• China Welfare Lottery
• Francaise des Jeux
• Loterías y Apuestas del Estado
• New York State Lottery
• Camelot Group
• Singapore Pools
• California Lottery
• Mizuho Bank Ltd.
• Florida Lottery
• Ontario Lottery
• The Government Lottery Office
• Nanum Lotto
• Caixa Economica Federal
• Lottomatica S.P.A (IGT)
• INTRALOT
• BCLC
• Loto-Quebec
• Connecticut Lottery Corporation
• MDJS
• Lotterywest
• INTRALOT
• Lotería Nacional para la Asistencia Pública
• Magnum
• Minnesota State Lottery
• Ithuba Holdings Proprietary Limited (RF)
• Sugal & Damani.

Scope of Lottery Market Report