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Global Advertising Technology (Adtech) Platform Market Research Report 2025
Published Date: July 2025
|
Report Code: QYRE-Auto-14S5407
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Global Advertising Technology Adtech Platform Market Size Status and Forecast 2021 2027
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Global Advertising Technology (Adtech) Platform Market Research Report 2025

Code: QYRE-Auto-14S5407
Report
July 2025
Pages:98
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES
FEATURED COMPANIES
AdForm
Adobe
Adroll
Amazon AWS
AT&T (WarnerMedia)
CAKE
Choozle
Criteo
GOOGLE INC
LiveIntent
Marin Software
Mediamath
Quantcast
Singapore Telecommunications (Amobee)
Sovrn
The Search Monitor
The Trade Desk
Verizon (Verizon Media)
Verve

Advertising Technology (Adtech) Platform Market

The global market for Advertising Technology (Adtech) Platform was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.
North American market for Advertising Technology (Adtech) Platform is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
Asia-Pacific market for Advertising Technology (Adtech) Platform is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The global market for Advertising Technology (Adtech) Platform in Ads Setting is estimated to increase from $ million in 2024 to $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The major global companies of Advertising Technology (Adtech) Platform include Adform, Adobe, AdRoll, Amazon (AWS), AT&T (WarnerMedia), CAKE, Choozle, Criteo, Google, LiveIntent, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Advertising Technology (Adtech) Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Advertising Technology (Adtech) Platform.
The Advertising Technology (Adtech) Platform market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Advertising Technology (Adtech) Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Advertising Technology (Adtech) Platform companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Advertising Technology (Adtech) Platform Market Report

Report Metric Details
Report Name Advertising Technology (Adtech) Platform Market
Segment by Type
  • On-Premise
  • Cloud-Based
Segment by Application
  • Ads Setting
  • Data Analytics
  • Yield Management
  • Others
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Adform, Adobe, AdRoll, Amazon (AWS), AT&T (WarnerMedia), CAKE, Choozle, Criteo, Google, LiveIntent, Marin Software, MediaMath, Quantcast, Singapore Telecommunications (Amobee), Sovrn, The Search Monitor, The Trade Desk, Verizon (Verizon Media), Verve
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Advertising Technology (Adtech) Platform company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Advertising Technology (Adtech) Platform Market report?

Ans: The main players in the Advertising Technology (Adtech) Platform Market are Adform, Adobe, AdRoll, Amazon (AWS), AT&T (WarnerMedia), CAKE, Choozle, Criteo, Google, LiveIntent, Marin Software, MediaMath, Quantcast, Singapore Telecommunications (Amobee), Sovrn, The Search Monitor, The Trade Desk, Verizon (Verizon Media), Verve

What are the Application segmentation covered in the Advertising Technology (Adtech) Platform Market report?

Ans: The Applications covered in the Advertising Technology (Adtech) Platform Market report are Ads Setting, Data Analytics, Yield Management, Others

What are the Type segmentation covered in the Advertising Technology (Adtech) Platform Market report?

Ans: The Types covered in the Advertising Technology (Adtech) Platform Market report are On-Premise, Cloud-Based

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Advertising Technology (Adtech) Platform Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 On-Premise
1.2.3 Cloud-Based
1.3 Market by Application
1.3.1 Global Advertising Technology (Adtech) Platform Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Ads Setting
1.3.3 Data Analytics
1.3.4 Yield Management
1.3.5 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Advertising Technology (Adtech) Platform Market Perspective (2020-2031)
2.2 Global Advertising Technology (Adtech) Platform Growth Trends by Region
2.2.1 Global Advertising Technology (Adtech) Platform Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Advertising Technology (Adtech) Platform Historic Market Size by Region (2020-2025)
2.2.3 Advertising Technology (Adtech) Platform Forecasted Market Size by Region (2026-2031)
2.3 Advertising Technology (Adtech) Platform Market Dynamics
2.3.1 Advertising Technology (Adtech) Platform Industry Trends
2.3.2 Advertising Technology (Adtech) Platform Market Drivers
2.3.3 Advertising Technology (Adtech) Platform Market Challenges
2.3.4 Advertising Technology (Adtech) Platform Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Advertising Technology (Adtech) Platform Players by Revenue
3.1.1 Global Top Advertising Technology (Adtech) Platform Players by Revenue (2020-2025)
3.1.2 Global Advertising Technology (Adtech) Platform Revenue Market Share by Players (2020-2025)
3.2 Global Advertising Technology (Adtech) Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Advertising Technology (Adtech) Platform Revenue
3.4 Global Advertising Technology (Adtech) Platform Market Concentration Ratio
3.4.1 Global Advertising Technology (Adtech) Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Advertising Technology (Adtech) Platform Revenue in 2024
3.5 Global Key Players of Advertising Technology (Adtech) Platform Head office and Area Served
3.6 Global Key Players of Advertising Technology (Adtech) Platform, Product and Application
3.7 Global Key Players of Advertising Technology (Adtech) Platform, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Advertising Technology (Adtech) Platform Breakdown Data by Type
4.1 Global Advertising Technology (Adtech) Platform Historic Market Size by Type (2020-2025)
4.2 Global Advertising Technology (Adtech) Platform Forecasted Market Size by Type (2026-2031)
5 Advertising Technology (Adtech) Platform Breakdown Data by Application
5.1 Global Advertising Technology (Adtech) Platform Historic Market Size by Application (2020-2025)
5.2 Global Advertising Technology (Adtech) Platform Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Advertising Technology (Adtech) Platform Market Size (2020-2031)
6.2 North America Advertising Technology (Adtech) Platform Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Advertising Technology (Adtech) Platform Market Size by Country (2020-2025)
6.4 North America Advertising Technology (Adtech) Platform Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Advertising Technology (Adtech) Platform Market Size (2020-2031)
7.2 Europe Advertising Technology (Adtech) Platform Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Advertising Technology (Adtech) Platform Market Size by Country (2020-2025)
7.4 Europe Advertising Technology (Adtech) Platform Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Advertising Technology (Adtech) Platform Market Size (2020-2031)
8.2 Asia-Pacific Advertising Technology (Adtech) Platform Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Advertising Technology (Adtech) Platform Market Size by Region (2020-2025)
8.4 Asia-Pacific Advertising Technology (Adtech) Platform Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Advertising Technology (Adtech) Platform Market Size (2020-2031)
9.2 Latin America Advertising Technology (Adtech) Platform Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Advertising Technology (Adtech) Platform Market Size by Country (2020-2025)
9.4 Latin America Advertising Technology (Adtech) Platform Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Advertising Technology (Adtech) Platform Market Size (2020-2031)
10.2 Middle East & Africa Advertising Technology (Adtech) Platform Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Advertising Technology (Adtech) Platform Market Size by Country (2020-2025)
10.4 Middle East & Africa Advertising Technology (Adtech) Platform Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Adform
11.1.1 Adform Company Details
11.1.2 Adform Business Overview
11.1.3 Adform Advertising Technology (Adtech) Platform Introduction
11.1.4 Adform Revenue in Advertising Technology (Adtech) Platform Business (2020-2025)
11.1.5 Adform Recent Development
11.2 Adobe
11.2.1 Adobe Company Details
11.2.2 Adobe Business Overview
11.2.3 Adobe Advertising Technology (Adtech) Platform Introduction
11.2.4 Adobe Revenue in Advertising Technology (Adtech) Platform Business (2020-2025)
11.2.5 Adobe Recent Development
11.3 AdRoll
11.3.1 AdRoll Company Details
11.3.2 AdRoll Business Overview
11.3.3 AdRoll Advertising Technology (Adtech) Platform Introduction
11.3.4 AdRoll Revenue in Advertising Technology (Adtech) Platform Business (2020-2025)
11.3.5 AdRoll Recent Development
11.4 Amazon (AWS)
11.4.1 Amazon (AWS) Company Details
11.4.2 Amazon (AWS) Business Overview
11.4.3 Amazon (AWS) Advertising Technology (Adtech) Platform Introduction
11.4.4 Amazon (AWS) Revenue in Advertising Technology (Adtech) Platform Business (2020-2025)
11.4.5 Amazon (AWS) Recent Development
11.5 AT&T (WarnerMedia)
11.5.1 AT&T (WarnerMedia) Company Details
11.5.2 AT&T (WarnerMedia) Business Overview
11.5.3 AT&T (WarnerMedia) Advertising Technology (Adtech) Platform Introduction
11.5.4 AT&T (WarnerMedia) Revenue in Advertising Technology (Adtech) Platform Business (2020-2025)
11.5.5 AT&T (WarnerMedia) Recent Development
11.6 CAKE
11.6.1 CAKE Company Details
11.6.2 CAKE Business Overview
11.6.3 CAKE Advertising Technology (Adtech) Platform Introduction
11.6.4 CAKE Revenue in Advertising Technology (Adtech) Platform Business (2020-2025)
11.6.5 CAKE Recent Development
11.7 Choozle
11.7.1 Choozle Company Details
11.7.2 Choozle Business Overview
11.7.3 Choozle Advertising Technology (Adtech) Platform Introduction
11.7.4 Choozle Revenue in Advertising Technology (Adtech) Platform Business (2020-2025)
11.7.5 Choozle Recent Development
11.8 Criteo
11.8.1 Criteo Company Details
11.8.2 Criteo Business Overview
11.8.3 Criteo Advertising Technology (Adtech) Platform Introduction
11.8.4 Criteo Revenue in Advertising Technology (Adtech) Platform Business (2020-2025)
11.8.5 Criteo Recent Development
11.9 Google
11.9.1 Google Company Details
11.9.2 Google Business Overview
11.9.3 Google Advertising Technology (Adtech) Platform Introduction
11.9.4 Google Revenue in Advertising Technology (Adtech) Platform Business (2020-2025)
11.9.5 Google Recent Development
11.10 LiveIntent
11.10.1 LiveIntent Company Details
11.10.2 LiveIntent Business Overview
11.10.3 LiveIntent Advertising Technology (Adtech) Platform Introduction
11.10.4 LiveIntent Revenue in Advertising Technology (Adtech) Platform Business (2020-2025)
11.10.5 LiveIntent Recent Development
11.11 Marin Software
11.11.1 Marin Software Company Details
11.11.2 Marin Software Business Overview
11.11.3 Marin Software Advertising Technology (Adtech) Platform Introduction
11.11.4 Marin Software Revenue in Advertising Technology (Adtech) Platform Business (2020-2025)
11.11.5 Marin Software Recent Development
11.12 MediaMath
11.12.1 MediaMath Company Details
11.12.2 MediaMath Business Overview
11.12.3 MediaMath Advertising Technology (Adtech) Platform Introduction
11.12.4 MediaMath Revenue in Advertising Technology (Adtech) Platform Business (2020-2025)
11.12.5 MediaMath Recent Development
11.13 Quantcast
11.13.1 Quantcast Company Details
11.13.2 Quantcast Business Overview
11.13.3 Quantcast Advertising Technology (Adtech) Platform Introduction
11.13.4 Quantcast Revenue in Advertising Technology (Adtech) Platform Business (2020-2025)
11.13.5 Quantcast Recent Development
11.14 Singapore Telecommunications (Amobee)
11.14.1 Singapore Telecommunications (Amobee) Company Details
11.14.2 Singapore Telecommunications (Amobee) Business Overview
11.14.3 Singapore Telecommunications (Amobee) Advertising Technology (Adtech) Platform Introduction
11.14.4 Singapore Telecommunications (Amobee) Revenue in Advertising Technology (Adtech) Platform Business (2020-2025)
11.14.5 Singapore Telecommunications (Amobee) Recent Development
11.15 Sovrn
11.15.1 Sovrn Company Details
11.15.2 Sovrn Business Overview
11.15.3 Sovrn Advertising Technology (Adtech) Platform Introduction
11.15.4 Sovrn Revenue in Advertising Technology (Adtech) Platform Business (2020-2025)
11.15.5 Sovrn Recent Development
11.16 The Search Monitor
11.16.1 The Search Monitor Company Details
11.16.2 The Search Monitor Business Overview
11.16.3 The Search Monitor Advertising Technology (Adtech) Platform Introduction
11.16.4 The Search Monitor Revenue in Advertising Technology (Adtech) Platform Business (2020-2025)
11.16.5 The Search Monitor Recent Development
11.17 The Trade Desk
11.17.1 The Trade Desk Company Details
11.17.2 The Trade Desk Business Overview
11.17.3 The Trade Desk Advertising Technology (Adtech) Platform Introduction
11.17.4 The Trade Desk Revenue in Advertising Technology (Adtech) Platform Business (2020-2025)
11.17.5 The Trade Desk Recent Development
11.18 Verizon (Verizon Media)
11.18.1 Verizon (Verizon Media) Company Details
11.18.2 Verizon (Verizon Media) Business Overview
11.18.3 Verizon (Verizon Media) Advertising Technology (Adtech) Platform Introduction
11.18.4 Verizon (Verizon Media) Revenue in Advertising Technology (Adtech) Platform Business (2020-2025)
11.18.5 Verizon (Verizon Media) Recent Development
11.19 Verve
11.19.1 Verve Company Details
11.19.2 Verve Business Overview
11.19.3 Verve Advertising Technology (Adtech) Platform Introduction
11.19.4 Verve Revenue in Advertising Technology (Adtech) Platform Business (2020-2025)
11.19.5 Verve Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
FEATURED COMPANIES
AdForm
Adobe
Adroll
Amazon AWS
AT&T (WarnerMedia)
CAKE
Choozle
Criteo
GOOGLE INC
LiveIntent
Marin Software
Mediamath
Quantcast
Singapore Telecommunications (Amobee)
Sovrn
The Search Monitor
The Trade Desk
Verizon (Verizon Media)
Verve
List of Tables
 Table 1. Global Advertising Technology (Adtech) Platform Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
 Table 2. Key Players of On-Premise
 Table 3. Key Players of Cloud-Based
 Table 4. Global Advertising Technology (Adtech) Platform Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
 Table 5. Global Advertising Technology (Adtech) Platform Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 6. Global Advertising Technology (Adtech) Platform Market Size by Region (2020-2025) & (US$ Million)
 Table 7. Global Advertising Technology (Adtech) Platform Market Share by Region (2020-2025)
 Table 8. Global Advertising Technology (Adtech) Platform Forecasted Market Size by Region (2026-2031) & (US$ Million)
 Table 9. Global Advertising Technology (Adtech) Platform Market Share by Region (2026-2031)
 Table 10. Advertising Technology (Adtech) Platform Market Trends
 Table 11. Advertising Technology (Adtech) Platform Market Drivers
 Table 12. Advertising Technology (Adtech) Platform Market Challenges
 Table 13. Advertising Technology (Adtech) Platform Market Restraints
 Table 14. Global Advertising Technology (Adtech) Platform Revenue by Players (2020-2025) & (US$ Million)
 Table 15. Global Advertising Technology (Adtech) Platform Market Share by Players (2020-2025)
 Table 16. Global Top Advertising Technology (Adtech) Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Advertising Technology (Adtech) Platform as of 2024)
 Table 17. Ranking of Global Top Advertising Technology (Adtech) Platform Companies by Revenue (US$ Million) in 2024
 Table 18. Global 5 Largest Players Market Share by Advertising Technology (Adtech) Platform Revenue (CR5 and HHI) & (2020-2025)
 Table 19. Global Key Players of Advertising Technology (Adtech) Platform, Headquarters and Area Served
 Table 20. Global Key Players of Advertising Technology (Adtech) Platform, Product and Application
 Table 21. Global Key Players of Advertising Technology (Adtech) Platform, Date of Enter into This Industry
 Table 22. Mergers & Acquisitions, Expansion Plans
 Table 23. Global Advertising Technology (Adtech) Platform Market Size by Type (2020-2025) & (US$ Million)
 Table 24. Global Advertising Technology (Adtech) Platform Revenue Market Share by Type (2020-2025)
 Table 25. Global Advertising Technology (Adtech) Platform Forecasted Market Size by Type (2026-2031) & (US$ Million)
 Table 26. Global Advertising Technology (Adtech) Platform Revenue Market Share by Type (2026-2031)
 Table 27. Global Advertising Technology (Adtech) Platform Market Size by Application (2020-2025) & (US$ Million)
 Table 28. Global Advertising Technology (Adtech) Platform Revenue Market Share by Application (2020-2025)
 Table 29. Global Advertising Technology (Adtech) Platform Forecasted Market Size by Application (2026-2031) & (US$ Million)
 Table 30. Global Advertising Technology (Adtech) Platform Revenue Market Share by Application (2026-2031)
 Table 31. North America Advertising Technology (Adtech) Platform Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 32. North America Advertising Technology (Adtech) Platform Market Size by Country (2020-2025) & (US$ Million)
 Table 33. North America Advertising Technology (Adtech) Platform Market Size by Country (2026-2031) & (US$ Million)
 Table 34. Europe Advertising Technology (Adtech) Platform Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 35. Europe Advertising Technology (Adtech) Platform Market Size by Country (2020-2025) & (US$ Million)
 Table 36. Europe Advertising Technology (Adtech) Platform Market Size by Country (2026-2031) & (US$ Million)
 Table 37. Asia-Pacific Advertising Technology (Adtech) Platform Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 38. Asia-Pacific Advertising Technology (Adtech) Platform Market Size by Region (2020-2025) & (US$ Million)
 Table 39. Asia-Pacific Advertising Technology (Adtech) Platform Market Size by Region (2026-2031) & (US$ Million)
 Table 40. Latin America Advertising Technology (Adtech) Platform Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 41. Latin America Advertising Technology (Adtech) Platform Market Size by Country (2020-2025) & (US$ Million)
 Table 42. Latin America Advertising Technology (Adtech) Platform Market Size by Country (2026-2031) & (US$ Million)
 Table 43. Middle East & Africa Advertising Technology (Adtech) Platform Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 44. Middle East & Africa Advertising Technology (Adtech) Platform Market Size by Country (2020-2025) & (US$ Million)
 Table 45. Middle East & Africa Advertising Technology (Adtech) Platform Market Size by Country (2026-2031) & (US$ Million)
 Table 46. Adform Company Details
 Table 47. Adform Business Overview
 Table 48. Adform Advertising Technology (Adtech) Platform Product
 Table 49. Adform Revenue in Advertising Technology (Adtech) Platform Business (2020-2025) & (US$ Million)
 Table 50. Adform Recent Development
 Table 51. Adobe Company Details
 Table 52. Adobe Business Overview
 Table 53. Adobe Advertising Technology (Adtech) Platform Product
 Table 54. Adobe Revenue in Advertising Technology (Adtech) Platform Business (2020-2025) & (US$ Million)
 Table 55. Adobe Recent Development
 Table 56. AdRoll Company Details
 Table 57. AdRoll Business Overview
 Table 58. AdRoll Advertising Technology (Adtech) Platform Product
 Table 59. AdRoll Revenue in Advertising Technology (Adtech) Platform Business (2020-2025) & (US$ Million)
 Table 60. AdRoll Recent Development
 Table 61. Amazon (AWS) Company Details
 Table 62. Amazon (AWS) Business Overview
 Table 63. Amazon (AWS) Advertising Technology (Adtech) Platform Product
 Table 64. Amazon (AWS) Revenue in Advertising Technology (Adtech) Platform Business (2020-2025) & (US$ Million)
 Table 65. Amazon (AWS) Recent Development
 Table 66. AT&T (WarnerMedia) Company Details
 Table 67. AT&T (WarnerMedia) Business Overview
 Table 68. AT&T (WarnerMedia) Advertising Technology (Adtech) Platform Product
 Table 69. AT&T (WarnerMedia) Revenue in Advertising Technology (Adtech) Platform Business (2020-2025) & (US$ Million)
 Table 70. AT&T (WarnerMedia) Recent Development
 Table 71. CAKE Company Details
 Table 72. CAKE Business Overview
 Table 73. CAKE Advertising Technology (Adtech) Platform Product
 Table 74. CAKE Revenue in Advertising Technology (Adtech) Platform Business (2020-2025) & (US$ Million)
 Table 75. CAKE Recent Development
 Table 76. Choozle Company Details
 Table 77. Choozle Business Overview
 Table 78. Choozle Advertising Technology (Adtech) Platform Product
 Table 79. Choozle Revenue in Advertising Technology (Adtech) Platform Business (2020-2025) & (US$ Million)
 Table 80. Choozle Recent Development
 Table 81. Criteo Company Details
 Table 82. Criteo Business Overview
 Table 83. Criteo Advertising Technology (Adtech) Platform Product
 Table 84. Criteo Revenue in Advertising Technology (Adtech) Platform Business (2020-2025) & (US$ Million)
 Table 85. Criteo Recent Development
 Table 86. Google Company Details
 Table 87. Google Business Overview
 Table 88. Google Advertising Technology (Adtech) Platform Product
 Table 89. Google Revenue in Advertising Technology (Adtech) Platform Business (2020-2025) & (US$ Million)
 Table 90. Google Recent Development
 Table 91. LiveIntent Company Details
 Table 92. LiveIntent Business Overview
 Table 93. LiveIntent Advertising Technology (Adtech) Platform Product
 Table 94. LiveIntent Revenue in Advertising Technology (Adtech) Platform Business (2020-2025) & (US$ Million)
 Table 95. LiveIntent Recent Development
 Table 96. Marin Software Company Details
 Table 97. Marin Software Business Overview
 Table 98. Marin Software Advertising Technology (Adtech) Platform Product
 Table 99. Marin Software Revenue in Advertising Technology (Adtech) Platform Business (2020-2025) & (US$ Million)
 Table 100. Marin Software Recent Development
 Table 101. MediaMath Company Details
 Table 102. MediaMath Business Overview
 Table 103. MediaMath Advertising Technology (Adtech) Platform Product
 Table 104. MediaMath Revenue in Advertising Technology (Adtech) Platform Business (2020-2025) & (US$ Million)
 Table 105. MediaMath Recent Development
 Table 106. Quantcast Company Details
 Table 107. Quantcast Business Overview
 Table 108. Quantcast Advertising Technology (Adtech) Platform Product
 Table 109. Quantcast Revenue in Advertising Technology (Adtech) Platform Business (2020-2025) & (US$ Million)
 Table 110. Quantcast Recent Development
 Table 111. Singapore Telecommunications (Amobee) Company Details
 Table 112. Singapore Telecommunications (Amobee) Business Overview
 Table 113. Singapore Telecommunications (Amobee) Advertising Technology (Adtech) Platform Product
 Table 114. Singapore Telecommunications (Amobee) Revenue in Advertising Technology (Adtech) Platform Business (2020-2025) & (US$ Million)
 Table 115. Singapore Telecommunications (Amobee) Recent Development
 Table 116. Sovrn Company Details
 Table 117. Sovrn Business Overview
 Table 118. Sovrn Advertising Technology (Adtech) Platform Product
 Table 119. Sovrn Revenue in Advertising Technology (Adtech) Platform Business (2020-2025) & (US$ Million)
 Table 120. Sovrn Recent Development
 Table 121. The Search Monitor Company Details
 Table 122. The Search Monitor Business Overview
 Table 123. The Search Monitor Advertising Technology (Adtech) Platform Product
 Table 124. The Search Monitor Revenue in Advertising Technology (Adtech) Platform Business (2020-2025) & (US$ Million)
 Table 125. The Search Monitor Recent Development
 Table 126. The Trade Desk Company Details
 Table 127. The Trade Desk Business Overview
 Table 128. The Trade Desk Advertising Technology (Adtech) Platform Product
 Table 129. The Trade Desk Revenue in Advertising Technology (Adtech) Platform Business (2020-2025) & (US$ Million)
 Table 130. The Trade Desk Recent Development
 Table 131. Verizon (Verizon Media) Company Details
 Table 132. Verizon (Verizon Media) Business Overview
 Table 133. Verizon (Verizon Media) Advertising Technology (Adtech) Platform Product
 Table 134. Verizon (Verizon Media) Revenue in Advertising Technology (Adtech) Platform Business (2020-2025) & (US$ Million)
 Table 135. Verizon (Verizon Media) Recent Development
 Table 136. Verve Company Details
 Table 137. Verve Business Overview
 Table 138. Verve Advertising Technology (Adtech) Platform Product
 Table 139. Verve Revenue in Advertising Technology (Adtech) Platform Business (2020-2025) & (US$ Million)
 Table 140. Verve Recent Development
 Table 141. Research Programs/Design for This Report
 Table 142. Key Data Information from Secondary Sources
 Table 143. Key Data Information from Primary Sources
 Table 144. Authors List of This Report


List of Figures
 Figure 1. Advertising Technology (Adtech) Platform Picture
 Figure 2. Global Advertising Technology (Adtech) Platform Market Size Comparison by Type (2020-2031) & (US$ Million)
 Figure 3. Global Advertising Technology (Adtech) Platform Market Share by Type: 2024 VS 2031
 Figure 4. On-Premise Features
 Figure 5. Cloud-Based Features
 Figure 6. Global Advertising Technology (Adtech) Platform Market Size by Application (2020-2031) & (US$ Million)
 Figure 7. Global Advertising Technology (Adtech) Platform Market Share by Application: 2024 VS 2031
 Figure 8. Ads Setting Case Studies
 Figure 9. Data Analytics Case Studies
 Figure 10. Yield Management Case Studies
 Figure 11. Others Case Studies
 Figure 12. Advertising Technology (Adtech) Platform Report Years Considered
 Figure 13. Global Advertising Technology (Adtech) Platform Market Size (US$ Million), Year-over-Year: 2020-2031
 Figure 14. Global Advertising Technology (Adtech) Platform Market Size, (US$ Million), 2020 VS 2024 VS 2031
 Figure 15. Global Advertising Technology (Adtech) Platform Market Share by Region: 2024 VS 2031
 Figure 16. Global Advertising Technology (Adtech) Platform Market Share by Players in 2024
 Figure 17. Global Top Advertising Technology (Adtech) Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Advertising Technology (Adtech) Platform as of 2024)
 Figure 18. The Top 10 and 5 Players Market Share by Advertising Technology (Adtech) Platform Revenue in 2024
 Figure 19. North America Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 20. North America Advertising Technology (Adtech) Platform Market Share by Country (2020-2031)
 Figure 21. United States Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 22. Canada Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 23. Europe Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 24. Europe Advertising Technology (Adtech) Platform Market Share by Country (2020-2031)
 Figure 25. Germany Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 26. France Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 27. U.K. Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 28. Italy Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 29. Russia Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 30. Nordic Countries Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 31. Asia-Pacific Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 32. Asia-Pacific Advertising Technology (Adtech) Platform Market Share by Region (2020-2031)
 Figure 33. China Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 34. Japan Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 35. South Korea Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 36. Southeast Asia Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 37. India Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 38. Australia Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 39. Latin America Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 40. Latin America Advertising Technology (Adtech) Platform Market Share by Country (2020-2031)
 Figure 41. Mexico Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 42. Brazil Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 43. Middle East & Africa Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 44. Middle East & Africa Advertising Technology (Adtech) Platform Market Share by Country (2020-2031)
 Figure 45. Turkey Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 46. Saudi Arabia Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 47. UAE Advertising Technology (Adtech) Platform Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 48. Adform Revenue Growth Rate in Advertising Technology (Adtech) Platform Business (2020-2025)
 Figure 49. Adobe Revenue Growth Rate in Advertising Technology (Adtech) Platform Business (2020-2025)
 Figure 50. AdRoll Revenue Growth Rate in Advertising Technology (Adtech) Platform Business (2020-2025)
 Figure 51. Amazon (AWS) Revenue Growth Rate in Advertising Technology (Adtech) Platform Business (2020-2025)
 Figure 52. AT&T (WarnerMedia) Revenue Growth Rate in Advertising Technology (Adtech) Platform Business (2020-2025)
 Figure 53. CAKE Revenue Growth Rate in Advertising Technology (Adtech) Platform Business (2020-2025)
 Figure 54. Choozle Revenue Growth Rate in Advertising Technology (Adtech) Platform Business (2020-2025)
 Figure 55. Criteo Revenue Growth Rate in Advertising Technology (Adtech) Platform Business (2020-2025)
 Figure 56. Google Revenue Growth Rate in Advertising Technology (Adtech) Platform Business (2020-2025)
 Figure 57. LiveIntent Revenue Growth Rate in Advertising Technology (Adtech) Platform Business (2020-2025)
 Figure 58. Marin Software Revenue Growth Rate in Advertising Technology (Adtech) Platform Business (2020-2025)
 Figure 59. MediaMath Revenue Growth Rate in Advertising Technology (Adtech) Platform Business (2020-2025)
 Figure 60. Quantcast Revenue Growth Rate in Advertising Technology (Adtech) Platform Business (2020-2025)
 Figure 61. Singapore Telecommunications (Amobee) Revenue Growth Rate in Advertising Technology (Adtech) Platform Business (2020-2025)
 Figure 62. Sovrn Revenue Growth Rate in Advertising Technology (Adtech) Platform Business (2020-2025)
 Figure 63. The Search Monitor Revenue Growth Rate in Advertising Technology (Adtech) Platform Business (2020-2025)
 Figure 64. The Trade Desk Revenue Growth Rate in Advertising Technology (Adtech) Platform Business (2020-2025)
 Figure 65. Verizon (Verizon Media) Revenue Growth Rate in Advertising Technology (Adtech) Platform Business (2020-2025)
 Figure 66. Verve Revenue Growth Rate in Advertising Technology (Adtech) Platform Business (2020-2025)
 Figure 67. Bottom-up and Top-down Approaches for This Report
 Figure 68. Data Triangulation
 Figure 69. Key Executives Interviewed
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