The global market for Direct to Consumer (DTC) DNA Test Kits was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.

North American market for Direct to Consumer (DTC) DNA Test Kits is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Asia-Pacific market for Direct to Consumer (DTC) DNA Test Kits is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The major global manufacturers of Direct to Consumer (DTC) DNA Test Kits include Ancestry, 23andMe, MyHeritage Ltd, Gene by Gene, Living DNA Ltd., National Geographic Partners, LLC., Helix OpCo LLC, Veritas, Futura Genetics, Illumina Inc., etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.

Report Scope

This report aims to provide a comprehensive presentation of the global market for Direct to Consumer (DTC) DNA Test Kits, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Direct to Consumer (DTC) DNA Test Kits.

The Direct to Consumer (DTC) DNA Test Kits market size, estimations, and forecasts are provided in terms of sales volume (K Units) and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Direct to Consumer (DTC) DNA Test Kits market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Direct to Consumer (DTC) DNA Test Kits manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Scope of Direct to Consumer (DTC) DNA Test Kits Market Report

Report Metric	Details
Report Name	Direct to Consumer (DTC) DNA Test Kits Market
Segment by Type	Saliva Cheek Swab
Segment by Application	Hospital Clinic Household Other
Consumption by Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Asia-Pacific (China, Japan, South Korea, Taiwan) Southeast Asia (India) Latin America (Mexico, Brazil)
By Company	Ancestry, 23andMe, MyHeritage Ltd, Gene by Gene, Living DNA Ltd., National Geographic Partners, LLC., Helix OpCo LLC, Veritas, Futura Genetics, Illumina Inc.
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Core Chapters

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Detailed analysis of Direct to Consumer (DTC) DNA Test Kits manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Sales, revenue of Direct to Consumer (DTC) DNA Test Kits in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 8: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 9: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Direct to Consumer (DTC) DNA Test Kits Market report?

Ans: The main players in the Direct to Consumer (DTC) DNA Test Kits Market are Ancestry, 23andMe, MyHeritage Ltd, Gene by Gene, Living DNA Ltd., National Geographic Partners, LLC., Helix OpCo LLC, Veritas, Futura Genetics, Illumina Inc.

What are the Application segmentation covered in the Direct to Consumer (DTC) DNA Test Kits Market report?

Ans: The Applications covered in the Direct to Consumer (DTC) DNA Test Kits Market report are Hospital, Clinic, Household, Other

What are the Type segmentation covered in the Direct to Consumer (DTC) DNA Test Kits Market report?

Ans: The Types covered in the Direct to Consumer (DTC) DNA Test Kits Market report are Saliva, Cheek Swab

1 Direct to Consumer (DTC) DNA Test Kits Market Overview

1.1 Product Definition

1.2 Direct to Consumer (DTC) DNA Test Kits by Type

1.2.1 Global Direct to Consumer (DTC) DNA Test Kits Market Value Comparison by Type (2024 VS 2031)

1.2.2 Saliva

1.2.3 Cheek Swab

1.3 Direct to Consumer (DTC) DNA Test Kits by Application

1.3.1 Global Direct to Consumer (DTC) DNA Test Kits Market Value by Application (2024 VS 2031)

1.3.2 Hospital

1.3.3 Clinic

1.3.4 Household

1.3.5 Other

1.4 Global Direct to Consumer (DTC) DNA Test Kits Market Size Estimates and Forecasts

1.4.1 Global Direct to Consumer (DTC) DNA Test Kits Revenue 2020-2031

1.4.2 Global Direct to Consumer (DTC) DNA Test Kits Sales 2020-2031

1.4.3 Global Direct to Consumer (DTC) DNA Test Kits Market Average Price (2020-2031)

1.5 Assumptions and Limitations

2 Direct to Consumer (DTC) DNA Test Kits Market Competition by Manufacturers

2.1 Global Direct to Consumer (DTC) DNA Test Kits Sales Market Share by Manufacturers (2020-2025)

2.2 Global Direct to Consumer (DTC) DNA Test Kits Revenue Market Share by Manufacturers (2020-2025)

2.3 Global Direct to Consumer (DTC) DNA Test Kits Average Price by Manufacturers (2020-2025)

2.4 Global Key Players of Direct to Consumer (DTC) DNA Test Kits, Industry Ranking, 2022 VS 2023 VS 2024

2.5 Global Key Manufacturers of Direct to Consumer (DTC) DNA Test Kits, Manufacturing Sites & Headquarters

2.6 Global Key Manufacturers of Direct to Consumer (DTC) DNA Test Kits, Product Type & Application

2.7 Global Key Manufacturers of Direct to Consumer (DTC) DNA Test Kits, Date of Enter into This Industry

2.8 Global Direct to Consumer (DTC) DNA Test Kits Market Competitive Situation and Trends

2.8.1 Global Direct to Consumer (DTC) DNA Test Kits Market Concentration Rate

2.8.2 The Global 5 and 10 Largest Direct to Consumer (DTC) DNA Test Kits Players Market Share by Revenue

2.8.3 Global Direct to Consumer (DTC) DNA Test Kits Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

2.9 Manufacturers Mergers & Acquisitions, Expansion Plans

3 Global Direct to Consumer (DTC) DNA Test Kits Market Scenario by Region

3.1 Global Direct to Consumer (DTC) DNA Test Kits Market Size by Region: 2020 Versus 2024 Versus 2031

3.2 Global Direct to Consumer (DTC) DNA Test Kits Sales by Region: 2020-2031

3.2.1 Global Direct to Consumer (DTC) DNA Test Kits Sales by Region: 2020-2025

3.2.2 Global Direct to Consumer (DTC) DNA Test Kits Sales by Region: 2026-2031

3.3 Global Direct to Consumer (DTC) DNA Test Kits Revenue by Region: 2020-2031

3.3.1 Global Direct to Consumer (DTC) DNA Test Kits Revenue by Region: 2020-2025

3.3.2 Global Direct to Consumer (DTC) DNA Test Kits Revenue by Region: 2026-2031

3.4 North America Direct to Consumer (DTC) DNA Test Kits Market Facts & Figures by Country

3.4.1 North America Direct to Consumer (DTC) DNA Test Kits Market Size by Country: 2020 VS 2024 VS 2031

3.4.2 North America Direct to Consumer (DTC) DNA Test Kits Sales by Country (2020-2031)

3.4.3 North America Direct to Consumer (DTC) DNA Test Kits Revenue by Country (2020-2031)

3.4.4 U.S.

3.4.5 Canada

3.5 Europe Direct to Consumer (DTC) DNA Test Kits Market Facts & Figures by Country

3.5.1 Europe Direct to Consumer (DTC) DNA Test Kits Market Size by Country: 2020 VS 2024 VS 2031

3.5.2 Europe Direct to Consumer (DTC) DNA Test Kits Sales by Country (2020-2031)

3.5.3 Europe Direct to Consumer (DTC) DNA Test Kits Revenue by Country (2020-2031)

3.5.4 Germany

3.5.5 France

3.5.6 U.K.

3.5.7 Italy

3.5.8 Russia

3.6 Asia Pacific Direct to Consumer (DTC) DNA Test Kits Market Facts & Figures by Region

3.6.1 Asia Pacific Direct to Consumer (DTC) DNA Test Kits Market Size by Region: 2020 VS 2024 VS 2031

3.6.2 Asia Pacific Direct to Consumer (DTC) DNA Test Kits Sales by Region (2020-2031)

3.6.3 Asia Pacific Direct to Consumer (DTC) DNA Test Kits Revenue by Region (2020-2031)

3.6.4 China

3.6.5 Japan

3.6.6 South Korea

3.6.7 India

3.6.8 Australia

3.6.9 Taiwan

3.6.10 Indonesia

3.6.11 Thailand

3.6.12 Malaysia

3.6.13 Philippines

3.7 Latin America Direct to Consumer (DTC) DNA Test Kits Market Facts & Figures by Country

3.7.1 Latin America Direct to Consumer (DTC) DNA Test Kits Market Size by Country: 2020 VS 2024 VS 2031

3.7.2 Latin America Direct to Consumer (DTC) DNA Test Kits Sales by Country (2020-2031)

3.7.3 Latin America Direct to Consumer (DTC) DNA Test Kits Revenue by Country (2020-2031)

3.7.4 Mexico

3.7.5 Brazil

3.7.6 Argentina

3.8 Middle East and Africa Direct to Consumer (DTC) DNA Test Kits Market Facts & Figures by Country

3.8.1 Middle East and Africa Direct to Consumer (DTC) DNA Test Kits Market Size by Country: 2020 VS 2024 VS 2031

3.8.2 Middle East and Africa Direct to Consumer (DTC) DNA Test Kits Sales by Country (2020-2031)

3.8.3 Middle East and Africa Direct to Consumer (DTC) DNA Test Kits Revenue by Country (2020-2031)

3.8.4 Turkey

3.8.5 Saudi Arabia

3.8.6 UAE

4 Segment by Type

4.1 Global Direct to Consumer (DTC) DNA Test Kits Sales by Type (2020-2031)

4.1.1 Global Direct to Consumer (DTC) DNA Test Kits Sales by Type (2020-2025)

4.1.2 Global Direct to Consumer (DTC) DNA Test Kits Sales by Type (2026-2031)

4.1.3 Global Direct to Consumer (DTC) DNA Test Kits Sales Market Share by Type (2020-2031)

4.2 Global Direct to Consumer (DTC) DNA Test Kits Revenue by Type (2020-2031)

4.2.1 Global Direct to Consumer (DTC) DNA Test Kits Revenue by Type (2020-2025)

4.2.2 Global Direct to Consumer (DTC) DNA Test Kits Revenue by Type (2026-2031)

4.2.3 Global Direct to Consumer (DTC) DNA Test Kits Revenue Market Share by Type (2020-2031)

4.3 Global Direct to Consumer (DTC) DNA Test Kits Price by Type (2020-2031)

5 Segment by Application

5.1 Global Direct to Consumer (DTC) DNA Test Kits Sales by Application (2020-2031)

5.1.1 Global Direct to Consumer (DTC) DNA Test Kits Sales by Application (2020-2025)

5.1.2 Global Direct to Consumer (DTC) DNA Test Kits Sales by Application (2026-2031)

5.1.3 Global Direct to Consumer (DTC) DNA Test Kits Sales Market Share by Application (2020-2031)

5.2 Global Direct to Consumer (DTC) DNA Test Kits Revenue by Application (2020-2031)

5.2.1 Global Direct to Consumer (DTC) DNA Test Kits Revenue by Application (2020-2025)

5.2.2 Global Direct to Consumer (DTC) DNA Test Kits Revenue by Application (2026-2031)

5.2.3 Global Direct to Consumer (DTC) DNA Test Kits Revenue Market Share by Application (2020-2031)

5.3 Global Direct to Consumer (DTC) DNA Test Kits Price by Application (2020-2031)

6 Key Companies Profiled

6.1 Ancestry

6.1.1 Ancestry Company Information

6.1.2 Ancestry Description and Business Overview

6.1.3 Ancestry Direct to Consumer (DTC) DNA Test Kits Sales, Revenue and Gross Margin (2020-2025)

6.1.4 Ancestry Direct to Consumer (DTC) DNA Test Kits Product Portfolio

6.1.5 Ancestry Recent Developments/Updates

6.2 23andMe

6.2.1 23andMe Company Information

6.2.2 23andMe Description and Business Overview

6.2.3 23andMe Direct to Consumer (DTC) DNA Test Kits Sales, Revenue and Gross Margin (2020-2025)

6.2.4 23andMe Direct to Consumer (DTC) DNA Test Kits Product Portfolio

6.2.5 23andMe Recent Developments/Updates

6.3 MyHeritage Ltd

6.3.1 MyHeritage Ltd Company Information

6.3.2 MyHeritage Ltd Description and Business Overview

6.3.3 MyHeritage Ltd Direct to Consumer (DTC) DNA Test Kits Sales, Revenue and Gross Margin (2020-2025)

6.3.4 MyHeritage Ltd Direct to Consumer (DTC) DNA Test Kits Product Portfolio

6.3.5 MyHeritage Ltd Recent Developments/Updates

6.4 Gene by Gene

6.4.1 Gene by Gene Company Information

6.4.2 Gene by Gene Description and Business Overview

6.4.3 Gene by Gene Direct to Consumer (DTC) DNA Test Kits Sales, Revenue and Gross Margin (2020-2025)

6.4.4 Gene by Gene Direct to Consumer (DTC) DNA Test Kits Product Portfolio

6.4.5 Gene by Gene Recent Developments/Updates

6.5 Living DNA Ltd.

6.5.1 Living DNA Ltd. Company Information

6.5.2 Living DNA Ltd. Description and Business Overview

6.5.3 Living DNA Ltd. Direct to Consumer (DTC) DNA Test Kits Sales, Revenue and Gross Margin (2020-2025)

6.5.4 Living DNA Ltd. Direct to Consumer (DTC) DNA Test Kits Product Portfolio

6.5.5 Living DNA Ltd. Recent Developments/Updates

6.6 National Geographic Partners, LLC.

6.6.1 National Geographic Partners, LLC. Company Information

6.6.2 National Geographic Partners, LLC. Description and Business Overview

6.6.3 National Geographic Partners, LLC. Direct to Consumer (DTC) DNA Test Kits Sales, Revenue and Gross Margin (2020-2025)

6.6.4 National Geographic Partners, LLC. Direct to Consumer (DTC) DNA Test Kits Product Portfolio

6.6.5 National Geographic Partners, LLC. Recent Developments/Updates

6.7 Helix OpCo LLC

6.7.1 Helix OpCo LLC Company Information

6.7.2 Helix OpCo LLC Description and Business Overview

6.7.3 Helix OpCo LLC Direct to Consumer (DTC) DNA Test Kits Sales, Revenue and Gross Margin (2020-2025)

6.7.4 Helix OpCo LLC Direct to Consumer (DTC) DNA Test Kits Product Portfolio

6.7.5 Helix OpCo LLC Recent Developments/Updates

6.8 Veritas

6.8.1 Veritas Company Information

6.8.2 Veritas Description and Business Overview

6.8.3 Veritas Direct to Consumer (DTC) DNA Test Kits Sales, Revenue and Gross Margin (2020-2025)

6.8.4 Veritas Direct to Consumer (DTC) DNA Test Kits Product Portfolio

6.8.5 Veritas Recent Developments/Updates

6.9 Futura Genetics

6.9.1 Futura Genetics Company Information

6.9.2 Futura Genetics Description and Business Overview

6.9.3 Futura Genetics Direct to Consumer (DTC) DNA Test Kits Sales, Revenue and Gross Margin (2020-2025)

6.9.4 Futura Genetics Direct to Consumer (DTC) DNA Test Kits Product Portfolio

6.9.5 Futura Genetics Recent Developments/Updates

6.10 Illumina Inc.

6.10.1 Illumina Inc. Company Information

6.10.2 Illumina Inc. Description and Business Overview

6.10.3 Illumina Inc. Direct to Consumer (DTC) DNA Test Kits Sales, Revenue and Gross Margin (2020-2025)

6.10.4 Illumina Inc. Direct to Consumer (DTC) DNA Test Kits Product Portfolio

6.10.5 Illumina Inc. Recent Developments/Updates

7 Industry Chain and Sales Channels Analysis

7.1 Direct to Consumer (DTC) DNA Test Kits Industry Chain Analysis

7.2 Direct to Consumer (DTC) DNA Test Kits Raw Material Supply Analysis

7.2.1 Key Raw Materials

7.2.2 Raw Materials Key Suppliers

7.3 Direct to Consumer (DTC) DNA Test Kits Production Mode & Process Analysis

7.4 Direct to Consumer (DTC) DNA Test Kits Sales and Marketing

7.4.1 Direct to Consumer (DTC) DNA Test Kits Sales Channels

7.4.2 Direct to Consumer (DTC) DNA Test Kits Distributors

7.5 Direct to Consumer (DTC) DNA Test Kits Customer Analysis

8 Direct to Consumer (DTC) DNA Test Kits Market Dynamics

8.1 Direct to Consumer (DTC) DNA Test Kits Industry Trends

8.2 Direct to Consumer (DTC) DNA Test Kits Market Drivers

8.3 Direct to Consumer (DTC) DNA Test Kits Market Challenges

8.4 Direct to Consumer (DTC) DNA Test Kits Market Restraints

9 Research Findings and Conclusion

10 Methodology and Data Source

10.1 Methodology/Research Approach

10.1.1 Research Programs/Design

10.1.2 Market Size Estimation

10.1.3 Market Breakdown and Data Triangulation

10.2 Data Source

10.2.1 Secondary Sources

10.2.2 Primary Sources

10.3 Author List

10.4 Disclaimer

FEATURED COMPANIES

National Geographic Partners, LLC.

List of Tables

Table 1. Global Direct to Consumer (DTC) DNA Test Kits Market Value Comparison by Type (2024 VS 2031) & (US$ Million)

Table 2. Global Direct to Consumer (DTC) DNA Test Kits Market Value by Application (2024 VS 2031) & (US$ Million)

Table 3. Global Direct to Consumer (DTC) DNA Test Kits Market Competitive Situation by Manufacturers in 2024

Table 4. Global Direct to Consumer (DTC) DNA Test Kits Sales (K Units) of Key Manufacturers (2020-2025)

Table 5. Global Direct to Consumer (DTC) DNA Test Kits Sales Market Share by Manufacturers (2020-2025)

Table 6. Global Direct to Consumer (DTC) DNA Test Kits Revenue (US$ Million) by Manufacturers (2020-2025)

Table 7. Global Direct to Consumer (DTC) DNA Test Kits Revenue Share by Manufacturers (2020-2025)

Table 8. Global Market Direct to Consumer (DTC) DNA Test Kits Average Price (US$/Unit) of Key Manufacturers (2020-2025)

Table 9. Global Key Players of Direct to Consumer (DTC) DNA Test Kits, Industry Ranking, 2022 VS 2023 VS 2024

Table 10. Global Key Manufacturers of Direct to Consumer (DTC) DNA Test Kits, Manufacturing Sites & Headquarters

Table 11. Global Key Manufacturers of Direct to Consumer (DTC) DNA Test Kits, Product Type & Application

Table 12. Global Key Manufacturers of Direct to Consumer (DTC) DNA Test Kits, Date of Enter into This Industry

Table 13. Global Manufacturers Market Concentration Ratio (CR5 and HHI)

Table 14. Global Direct to Consumer (DTC) DNA Test Kits by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Direct to Consumer (DTC) DNA Test Kits as of 2024)

Table 15. Manufacturers Mergers & Acquisitions, Expansion Plans

Table 16. Global Direct to Consumer (DTC) DNA Test Kits Market Size by Region (US$ Million): 2020 VS 2024 VS 2031

Table 17. Global Direct to Consumer (DTC) DNA Test Kits Sales by Region (2020-2025) & (K Units)

Table 18. Global Direct to Consumer (DTC) DNA Test Kits Sales Market Share by Region (2020-2025)

Table 19. Global Direct to Consumer (DTC) DNA Test Kits Sales by Region (2026-2031) & (K Units)

Table 20. Global Direct to Consumer (DTC) DNA Test Kits Sales Market Share by Region (2026-2031)

Table 21. Global Direct to Consumer (DTC) DNA Test Kits Revenue by Region (2020-2025) & (US$ Million)

Table 22. Global Direct to Consumer (DTC) DNA Test Kits Revenue Market Share by Region (2020-2025)

Table 23. Global Direct to Consumer (DTC) DNA Test Kits Revenue by Region (2026-2031) & (US$ Million)

Table 24. Global Direct to Consumer (DTC) DNA Test Kits Revenue Market Share by Region (2026-2031)

Table 25. North America Direct to Consumer (DTC) DNA Test Kits Revenue by Country: 2020 VS 2024 VS 2031 (US$ Million)

Table 26. North America Direct to Consumer (DTC) DNA Test Kits Sales by Country (2020-2025) & (K Units)

Table 27. North America Direct to Consumer (DTC) DNA Test Kits Sales by Country (2026-2031) & (K Units)

Table 28. North America Direct to Consumer (DTC) DNA Test Kits Revenue by Country (2020-2025) & (US$ Million)

Table 29. North America Direct to Consumer (DTC) DNA Test Kits Revenue by Country (2026-2031) & (US$ Million)

Table 30. Europe Direct to Consumer (DTC) DNA Test Kits Revenue by Country: 2020 VS 2024 VS 2031 (US$ Million)

Table 31. Europe Direct to Consumer (DTC) DNA Test Kits Sales by Country (2020-2025) & (K Units)

Table 32. Europe Direct to Consumer (DTC) DNA Test Kits Sales by Country (2026-2031) & (K Units)

Table 33. Europe Direct to Consumer (DTC) DNA Test Kits Revenue by Country (2020-2025) & (US$ Million)

Table 34. Europe Direct to Consumer (DTC) DNA Test Kits Revenue by Country (2026-2031) & (US$ Million)

Table 35. Asia Pacific Direct to Consumer (DTC) DNA Test Kits Revenue by Region: 2020 VS 2024 VS 2031 (US$ Million)

Table 36. Asia Pacific Direct to Consumer (DTC) DNA Test Kits Sales by Region (2020-2025) & (K Units)

Table 37. Asia Pacific Direct to Consumer (DTC) DNA Test Kits Sales by Region (2026-2031) & (K Units)

Table 38. Asia Pacific Direct to Consumer (DTC) DNA Test Kits Revenue by Region (2020-2025) & (US$ Million)

Table 39. Asia Pacific Direct to Consumer (DTC) DNA Test Kits Revenue by Region (2026-2031) & (US$ Million)

Table 40. Latin America Direct to Consumer (DTC) DNA Test Kits Revenue by Country: 2020 VS 2024 VS 2031 (US$ Million)

Table 41. Latin America Direct to Consumer (DTC) DNA Test Kits Sales by Country (2020-2025) & (K Units)

Table 42. Latin America Direct to Consumer (DTC) DNA Test Kits Sales by Country (2026-2031) & (K Units)

Table 43. Latin America Direct to Consumer (DTC) DNA Test Kits Revenue by Country (2020-2025) & (US$ Million)

Table 44. Latin America Direct to Consumer (DTC) DNA Test Kits Revenue by Country (2026-2031) & (US$ Million)

Table 45. Middle East and Africa Direct to Consumer (DTC) DNA Test Kits Revenue by Country: 2020 VS 2024 VS 2031 (US$ Million)

Table 46. Middle East and Africa Direct to Consumer (DTC) DNA Test Kits Sales by Country (2020-2025) & (K Units)

Table 47. Middle East and Africa Direct to Consumer (DTC) DNA Test Kits Sales by Country (2026-2031) & (K Units)

Table 48. Middle East and Africa Direct to Consumer (DTC) DNA Test Kits Revenue by Country (2020-2025) & (US$ Million)

Table 49. Middle East and Africa Direct to Consumer (DTC) DNA Test Kits Revenue by Country (2026-2031) & (US$ Million)

Table 50. Global Direct to Consumer (DTC) DNA Test Kits Sales (K Units) by Type (2020-2025)

Table 51. Global Direct to Consumer (DTC) DNA Test Kits Sales (K Units) by Type (2026-2031)

Table 52. Global Direct to Consumer (DTC) DNA Test Kits Sales Market Share by Type (2020-2025)

Table 53. Global Direct to Consumer (DTC) DNA Test Kits Sales Market Share by Type (2026-2031)

Table 54. Global Direct to Consumer (DTC) DNA Test Kits Revenue (US$ Million) by Type (2020-2025)

Table 55. Global Direct to Consumer (DTC) DNA Test Kits Revenue (US$ Million) by Type (2026-2031)

Table 56. Global Direct to Consumer (DTC) DNA Test Kits Revenue Market Share by Type (2020-2025)

Table 57. Global Direct to Consumer (DTC) DNA Test Kits Revenue Market Share by Type (2026-2031)

Table 58. Global Direct to Consumer (DTC) DNA Test Kits Price (US$/Unit) by Type (2020-2025)

Table 59. Global Direct to Consumer (DTC) DNA Test Kits Price (US$/Unit) by Type (2026-2031)

Table 60. Global Direct to Consumer (DTC) DNA Test Kits Sales (K Units) by Application (2020-2025)

Table 61. Global Direct to Consumer (DTC) DNA Test Kits Sales (K Units) by Application (2026-2031)

Table 62. Global Direct to Consumer (DTC) DNA Test Kits Sales Market Share by Application (2020-2025)

Table 63. Global Direct to Consumer (DTC) DNA Test Kits Sales Market Share by Application (2026-2031)

Table 64. Global Direct to Consumer (DTC) DNA Test Kits Revenue (US$ Million) by Application (2020-2025)

Table 65. Global Direct to Consumer (DTC) DNA Test Kits Revenue (US$ Million) by Application (2026-2031)

Table 66. Global Direct to Consumer (DTC) DNA Test Kits Revenue Market Share by Application (2020-2025)

Table 67. Global Direct to Consumer (DTC) DNA Test Kits Revenue Market Share by Application (2026-2031)

Table 68. Global Direct to Consumer (DTC) DNA Test Kits Price (US$/Unit) by Application (2020-2025)

Table 69. Global Direct to Consumer (DTC) DNA Test Kits Price (US$/Unit) by Application (2026-2031)

Table 70. Ancestry Company Information

Table 71. Ancestry Description and Business Overview

Table 72. Ancestry Direct to Consumer (DTC) DNA Test Kits Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 73. Ancestry Direct to Consumer (DTC) DNA Test Kits Product

Table 74. Ancestry Recent Developments/Updates

Table 75. 23andMe Company Information

Table 76. 23andMe Description and Business Overview

Table 77. 23andMe Direct to Consumer (DTC) DNA Test Kits Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 78. 23andMe Direct to Consumer (DTC) DNA Test Kits Product

Table 79. 23andMe Recent Developments/Updates

Table 80. MyHeritage Ltd Company Information

Table 81. MyHeritage Ltd Description and Business Overview

Table 82. MyHeritage Ltd Direct to Consumer (DTC) DNA Test Kits Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 83. MyHeritage Ltd Direct to Consumer (DTC) DNA Test Kits Product

Table 84. MyHeritage Ltd Recent Developments/Updates

Table 85. Gene by Gene Company Information

Table 86. Gene by Gene Description and Business Overview

Table 87. Gene by Gene Direct to Consumer (DTC) DNA Test Kits Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 88. Gene by Gene Direct to Consumer (DTC) DNA Test Kits Product

Table 89. Gene by Gene Recent Developments/Updates

Table 90. Living DNA Ltd. Company Information

Table 91. Living DNA Ltd. Description and Business Overview

Table 92. Living DNA Ltd. Direct to Consumer (DTC) DNA Test Kits Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 93. Living DNA Ltd. Direct to Consumer (DTC) DNA Test Kits Product

Table 94. Living DNA Ltd. Recent Developments/Updates

Table 95. National Geographic Partners, LLC. Company Information

Table 96. National Geographic Partners, LLC. Description and Business Overview

Table 97. National Geographic Partners, LLC. Direct to Consumer (DTC) DNA Test Kits Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 98. National Geographic Partners, LLC. Direct to Consumer (DTC) DNA Test Kits Product

Table 99. National Geographic Partners, LLC. Recent Developments/Updates

Table 100. Helix OpCo LLC Company Information

Table 101. Helix OpCo LLC Description and Business Overview

Table 102. Helix OpCo LLC Direct to Consumer (DTC) DNA Test Kits Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 103. Helix OpCo LLC Direct to Consumer (DTC) DNA Test Kits Product

Table 104. Helix OpCo LLC Recent Developments/Updates

Table 105. Veritas Company Information

Table 106. Veritas Description and Business Overview

Table 107. Veritas Direct to Consumer (DTC) DNA Test Kits Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 108. Veritas Direct to Consumer (DTC) DNA Test Kits Product

Table 109. Veritas Recent Developments/Updates

Table 110. Futura Genetics Company Information

Table 111. Futura Genetics Description and Business Overview

Table 112. Futura Genetics Direct to Consumer (DTC) DNA Test Kits Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 113. Futura Genetics Direct to Consumer (DTC) DNA Test Kits Product

Table 114. Futura Genetics Recent Developments/Updates

Table 115. Illumina Inc. Company Information

Table 116. Illumina Inc. Description and Business Overview

Table 117. Illumina Inc. Direct to Consumer (DTC) DNA Test Kits Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2020-2025)

Table 118. Illumina Inc. Direct to Consumer (DTC) DNA Test Kits Product

Table 119. Illumina Inc. Recent Developments/Updates

Table 120. Key Raw Materials Lists

Table 121. Raw Materials Key Suppliers Lists

Table 122. Direct to Consumer (DTC) DNA Test Kits Distributors List

Table 123. Direct to Consumer (DTC) DNA Test Kits Customers List

Table 124. Direct to Consumer (DTC) DNA Test Kits Market Trends

Table 125. Direct to Consumer (DTC) DNA Test Kits Market Drivers

Table 126. Direct to Consumer (DTC) DNA Test Kits Market Challenges

Table 127. Direct to Consumer (DTC) DNA Test Kits Market Restraints

Table 128. Research Programs/Design for This Report

Table 129. Key Data Information from Secondary Sources

Table 130. Key Data Information from Primary Sources

Table 131. Authors List of This Report

List of Figures

Figure 1. Product Picture of Direct to Consumer (DTC) DNA Test Kits

Figure 2. Global Direct to Consumer (DTC) DNA Test Kits Market Value Comparison by Type (2020-2031) & (US$ Million)

Figure 3. Global Direct to Consumer (DTC) DNA Test Kits Market Share by Type: 2024 & 2031

Figure 4. Saliva Product Picture

Figure 5. Cheek Swab Product Picture

Figure 6. Global Direct to Consumer (DTC) DNA Test Kits Market Value by Application (2020-2031) & (US$ Million)

Figure 7. Global Direct to Consumer (DTC) DNA Test Kits Market Share by Application: 2024 & 2031

Figure 8. Hospital

Figure 9. Clinic

Figure 10. Household

Figure 11. Other

Figure 12. Global Direct to Consumer (DTC) DNA Test Kits Revenue, (US$ Million), 2020 VS 2024 VS 2031

Figure 13. Global Direct to Consumer (DTC) DNA Test Kits Market Size (2020-2031) & (US$ Million)

Figure 14. Global Direct to Consumer (DTC) DNA Test Kits Sales (2020-2031) & (K Units)

Figure 15. Global Direct to Consumer (DTC) DNA Test Kits Average Price (US$/Unit) & (2020-2031)

Figure 16. Direct to Consumer (DTC) DNA Test Kits Report Years Considered

Figure 17. Direct to Consumer (DTC) DNA Test Kits Sales Share by Manufacturers in 2024

Figure 18. Global Direct to Consumer (DTC) DNA Test Kits Revenue Share by Manufacturers in 2024

Figure 19. Global 5 and 10 Largest Direct to Consumer (DTC) DNA Test Kits Players: Market Share by Revenue in Direct to Consumer (DTC) DNA Test Kits in 2024

Figure 20. Direct to Consumer (DTC) DNA Test Kits Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2020 VS 2024

Figure 21. Global Direct to Consumer (DTC) DNA Test Kits Market Size by Region (US$ Million): 2020 VS 2024 VS 2031

Figure 22. North America Direct to Consumer (DTC) DNA Test Kits Sales Market Share by Country (2020-2031)

Figure 23. North America Direct to Consumer (DTC) DNA Test Kits Revenue Market Share by Country (2020-2031)

Figure 24. U.S. Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 25. Canada Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 26. Europe Direct to Consumer (DTC) DNA Test Kits Sales Market Share by Country (2020-2031)

Figure 27. Europe Direct to Consumer (DTC) DNA Test Kits Revenue Market Share by Country (2020-2031)

Figure 28. Germany Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 29. France Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 30. U.K. Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 31. Italy Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 32. Russia Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 33. Asia Pacific Direct to Consumer (DTC) DNA Test Kits Sales Market Share by Region (2020-2031)

Figure 34. Asia Pacific Direct to Consumer (DTC) DNA Test Kits Revenue Market Share by Region (2020-2031)

Figure 35. China Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 36. Japan Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 37. South Korea Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 38. India Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 39. Australia Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 40. Taiwan Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 41. Indonesia Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 42. Thailand Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 43. Malaysia Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 44. Philippines Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 45. Latin America Direct to Consumer (DTC) DNA Test Kits Sales Market Share by Country (2020-2031)

Figure 46. Latin America Direct to Consumer (DTC) DNA Test Kits Revenue Market Share by Country (2020-2031)

Figure 47. Mexico Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 48. Brazil Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 49. Argentina Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 50. Middle East and Africa Direct to Consumer (DTC) DNA Test Kits Sales Market Share by Country (2020-2031)

Figure 51. Middle East and Africa Direct to Consumer (DTC) DNA Test Kits Revenue Market Share by Country (2020-2031)

Figure 52. Turkey Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 53. Saudi Arabia Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 54. UAE Direct to Consumer (DTC) DNA Test Kits Revenue Growth Rate (2020-2031) & (US$ Million)

Figure 55. Global Sales Market Share of Direct to Consumer (DTC) DNA Test Kits by Type (2020-2031)

Figure 56. Global Revenue Market Share of Direct to Consumer (DTC) DNA Test Kits by Type (2020-2031)

Figure 57. Global Direct to Consumer (DTC) DNA Test Kits Price (US$/Unit) by Type (2020-2031)

Figure 58. Global Sales Market Share of Direct to Consumer (DTC) DNA Test Kits by Application (2020-2031)

Figure 59. Global Revenue Market Share of Direct to Consumer (DTC) DNA Test Kits by Application (2020-2031)

Figure 60. Global Direct to Consumer (DTC) DNA Test Kits Price (US$/Unit) by Application (2020-2031)

Figure 61. Direct to Consumer (DTC) DNA Test Kits Value Chain

Figure 62. Channels of Distribution (Direct Vs Distribution)

Figure 63. Bottom-up and Top-down Approaches for This Report

Figure 64. Data Triangulation

Figure 65. Key Executives Interviewed

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