Global Social Networking Market Research Report 2023

Social networking involves groups of people with common interests coming together on a social platform and building relationships with the help of technology. The term social media is defined as a platform, such as websites and applications, that enable users to participate in social networking activities by creating, sharing or exchanging information, ideas, and pictures/videos.

The global Social Networking market was valued at US$ million in 2022 and is anticipated to reach US$ million by 2029, witnessing a CAGR of % during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

North American market for Social Networking is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

Asia-Pacific market for Social Networking is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

The global market for Social Networking in Public Sector is estimated to increase from $ million in 2023 to $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

The key global companies of Social Networking include Facebook, Instagram, Google, LinkedIn, Twitter, Tencent, Pinterest and Tumblr, etc. In 2022, the world's top three vendors accounted for approximately % of the revenue.

This report aims to provide a comprehensive presentation of the global market for Social Networking, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Social Networking.

The Social Networking market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Social Networking market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Social Networking companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Social Networking Market Size Growth Rate by Type: 2018 VS 2022 VS 2029

1.2.2 Mobile Applications

1.2.3 Digital Platforms

1.3 Market by Application

1.3.1 Global Social Networking Market Growth by Application: 2018 VS 2022 VS 2029

1.3.2 Public Sector

1.3.3 BFSI

1.3.4 Telecom and Media

1.3.5 Retail/Wholesale

1.3.6 Others

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2.1 Global Social Networking Market Perspective (2018-2029)

2.2 Social Networking Growth Trends by Region

2.2.1 Global Social Networking Market Size by Region: 2018 VS 2022 VS 2029

2.2.2 Social Networking Historic Market Size by Region (2018-2023)

2.2.3 Social Networking Forecasted Market Size by Region (2024-2029)

2.3 Social Networking Market Dynamics

2.3.1 Social Networking Industry Trends

2.3.2 Social Networking Market Drivers

2.3.3 Social Networking Market Challenges

2.3.4 Social Networking Market Restraints

3.1 Global Top Social Networking Players by Revenue

3.1.1 Global Top Social Networking Players by Revenue (2018-2023)

3.1.2 Global Social Networking Revenue Market Share by Players (2018-2023)

3.2 Global Social Networking Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Social Networking Revenue

3.4 Global Social Networking Market Concentration Ratio

3.4.1 Global Social Networking Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Social Networking Revenue in 2022

3.5 Social Networking Key Players Head office and Area Served

3.6 Key Players Social Networking Product Solution and Service

3.7 Date of Enter into Social Networking Market

3.8 Mergers & Acquisitions, Expansion Plans

4.1 Global Social Networking Historic Market Size by Type (2018-2023)

4.2 Global Social Networking Forecasted Market Size by Type (2024-2029)

5.1 Global Social Networking Historic Market Size by Application (2018-2023)

5.2 Global Social Networking Forecasted Market Size by Application (2024-2029)

6.1 North America Social Networking Market Size (2018-2029)

6.2 North America Social Networking Market Growth Rate by Country: 2018 VS 2022 VS 2029

6.3 North America Social Networking Market Size by Country (2018-2023)

6.4 North America Social Networking Market Size by Country (2024-2029)

6.5 United States

6.6 Canada

7.1 Europe Social Networking Market Size (2018-2029)

7.2 Europe Social Networking Market Growth Rate by Country: 2018 VS 2022 VS 2029

7.3 Europe Social Networking Market Size by Country (2018-2023)

7.4 Europe Social Networking Market Size by Country (2024-2029)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8.1 Asia-Pacific Social Networking Market Size (2018-2029)

8.2 Asia-Pacific Social Networking Market Growth Rate by Region: 2018 VS 2022 VS 2029

8.3 Asia-Pacific Social Networking Market Size by Region (2018-2023)

8.4 Asia-Pacific Social Networking Market Size by Region (2024-2029)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9.1 Latin America Social Networking Market Size (2018-2029)

9.2 Latin America Social Networking Market Growth Rate by Country: 2018 VS 2022 VS 2029

9.3 Latin America Social Networking Market Size by Country (2018-2023)

9.4 Latin America Social Networking Market Size by Country (2024-2029)

9.5 Mexico

9.6 Brazil

10.1 Middle East & Africa Social Networking Market Size (2018-2029)

10.2 Middle East & Africa Social Networking Market Growth Rate by Country: 2018 VS 2022 VS 2029

10.3 Middle East & Africa Social Networking Market Size by Country (2018-2023)

10.4 Middle East & Africa Social Networking Market Size by Country (2024-2029)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11.1 Facebook

11.1.1 Facebook Company Detail

11.1.2 Facebook Business Overview

11.1.3 Facebook Social Networking Introduction

11.1.4 Facebook Revenue in Social Networking Business (2018-2023)

11.1.5 Facebook Recent Development

11.2 Instagram

11.2.1 Instagram Company Detail

11.2.2 Instagram Business Overview

11.2.3 Instagram Social Networking Introduction

11.2.4 Instagram Revenue in Social Networking Business (2018-2023)

11.2.5 Instagram Recent Development

11.3 Google

11.3.1 Google Company Detail

11.3.2 Google Business Overview

11.3.3 Google Social Networking Introduction

11.3.4 Google Revenue in Social Networking Business (2018-2023)

11.3.5 Google Recent Development

11.4 LinkedIn

11.4.1 LinkedIn Company Detail

11.4.2 LinkedIn Business Overview

11.4.3 LinkedIn Social Networking Introduction

11.4.4 LinkedIn Revenue in Social Networking Business (2018-2023)

11.4.5 LinkedIn Recent Development

11.5 Twitter

11.5.1 Twitter Company Detail

11.5.2 Twitter Business Overview

11.5.3 Twitter Social Networking Introduction

11.5.4 Twitter Revenue in Social Networking Business (2018-2023)

11.5.5 Twitter Recent Development

11.6 Tencent

11.6.1 Tencent Company Detail

11.6.2 Tencent Business Overview

11.6.3 Tencent Social Networking Introduction

11.6.4 Tencent Revenue in Social Networking Business (2018-2023)

11.6.5 Tencent Recent Development

11.7 Pinterest

11.7.1 Pinterest Company Detail

11.7.2 Pinterest Business Overview

11.7.3 Pinterest Social Networking Introduction

11.7.4 Pinterest Revenue in Social Networking Business (2018-2023)

11.7.5 Pinterest Recent Development

11.8 Tumblr

11.8.1 Tumblr Company Detail

11.8.2 Tumblr Business Overview

11.8.3 Tumblr Social Networking Introduction

11.8.4 Tumblr Revenue in Social Networking Business (2018-2023)

11.8.5 Tumblr Recent Development

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

List of Tables

    Table 1. Global Social Networking Market Size Growth Rate by Type (US$ Million): 2018 VS 2022 VS 2029

    Table 2. Key Players of Mobile Applications

    Table 3. Key Players of Digital Platforms

    Table 4. Global Social Networking Market Size Growth by Application (US$ Million): 2018 VS 2022 VS 2029

    Table 5. Global Social Networking Market Size by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 6. Global Social Networking Market Size by Region (2018-2023) & (US$ Million)

    Table 7. Global Social Networking Market Share by Region (2018-2023)

    Table 8. Global Social Networking Forecasted Market Size by Region (2024-2029) & (US$ Million)

    Table 9. Global Social Networking Market Share by Region (2024-2029)

    Table 10. Social Networking Market Trends

    Table 11. Social Networking Market Drivers

    Table 12. Social Networking Market Challenges

    Table 13. Social Networking Market Restraints

    Table 14. Global Social Networking Revenue by Players (2018-2023) & (US$ Million)

    Table 15. Global Social Networking Market Share by Players (2018-2023)

    Table 16. Global Top Social Networking Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Social Networking as of 2022)

    Table 17. Ranking of Global Top Social Networking Companies by Revenue (US$ Million) in 2022

    Table 18. Global 5 Largest Players Market Share by Social Networking Revenue (CR5 and HHI) & (2018-2023)

    Table 19. Key Players Headquarters and Area Served

    Table 20. Key Players Social Networking Product Solution and Service

    Table 21. Date of Enter into Social Networking Market

    Table 22. Mergers & Acquisitions, Expansion Plans

    Table 23. Global Social Networking Market Size by Type (2018-2023) & (US$ Million)

    Table 24. Global Social Networking Revenue Market Share by Type (2018-2023)

    Table 25. Global Social Networking Forecasted Market Size by Type (2024-2029) & (US$ Million)

    Table 26. Global Social Networking Revenue Market Share by Type (2024-2029)

    Table 27. Global Social Networking Market Size by Application (2018-2023) & (US$ Million)

    Table 28. Global Social Networking Revenue Market Share by Application (2018-2023)

    Table 29. Global Social Networking Forecasted Market Size by Application (2024-2029) & (US$ Million)

    Table 30. Global Social Networking Revenue Market Share by Application (2024-2029)

    Table 31. North America Social Networking Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 32. North America Social Networking Market Size by Country (2018-2023) & (US$ Million)

    Table 33. North America Social Networking Market Size by Country (2024-2029) & (US$ Million)

    Table 34. Europe Social Networking Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 35. Europe Social Networking Market Size by Country (2018-2023) & (US$ Million)

    Table 36. Europe Social Networking Market Size by Country (2024-2029) & (US$ Million)

    Table 37. Asia-Pacific Social Networking Market Size Growth Rate by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 38. Asia-Pacific Social Networking Market Size by Region (2018-2023) & (US$ Million)

    Table 39. Asia-Pacific Social Networking Market Size by Region (2024-2029) & (US$ Million)

    Table 40. Latin America Social Networking Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 41. Latin America Social Networking Market Size by Country (2018-2023) & (US$ Million)

    Table 42. Latin America Social Networking Market Size by Country (2024-2029) & (US$ Million)

    Table 43. Middle East & Africa Social Networking Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 44. Middle East & Africa Social Networking Market Size by Country (2018-2023) & (US$ Million)

    Table 45. Middle East & Africa Social Networking Market Size by Country (2024-2029) & (US$ Million)

    Table 46. Facebook Company Detail

    Table 47. Facebook Business Overview

    Table 48. Facebook Social Networking Product

    Table 49. Facebook Revenue in Social Networking Business (2018-2023) & (US$ Million)

    Table 50. Facebook Recent Development

    Table 51. Instagram Company Detail

    Table 52. Instagram Business Overview

    Table 53. Instagram Social Networking Product

    Table 54. Instagram Revenue in Social Networking Business (2018-2023) & (US$ Million)

    Table 55. Instagram Recent Development

    Table 56. Google Company Detail

    Table 57. Google Business Overview

    Table 58. Google Social Networking Product

    Table 59. Google Revenue in Social Networking Business (2018-2023) & (US$ Million)

    Table 60. Google Recent Development

    Table 61. LinkedIn Company Detail

    Table 62. LinkedIn Business Overview

    Table 63. LinkedIn Social Networking Product

    Table 64. LinkedIn Revenue in Social Networking Business (2018-2023) & (US$ Million)

    Table 65. LinkedIn Recent Development

    Table 66. Twitter Company Detail

    Table 67. Twitter Business Overview

    Table 68. Twitter Social Networking Product

    Table 69. Twitter Revenue in Social Networking Business (2018-2023) & (US$ Million)

    Table 70. Twitter Recent Development

    Table 71. Tencent Company Detail

    Table 72. Tencent Business Overview

    Table 73. Tencent Social Networking Product

    Table 74. Tencent Revenue in Social Networking Business (2018-2023) & (US$ Million)

    Table 75. Tencent Recent Development

    Table 76. Pinterest Company Detail

    Table 77. Pinterest Business Overview

    Table 78. Pinterest Social Networking Product

    Table 79. Pinterest Revenue in Social Networking Business (2018-2023) & (US$ Million)

    Table 80. Pinterest Recent Development

    Table 81. Tumblr Company Detail

    Table 82. Tumblr Business Overview

    Table 83. Tumblr Social Networking Product

    Table 84. Tumblr Revenue in Social Networking Business (2018-2023) & (US$ Million)

    Table 85. Tumblr Recent Development

    Table 86. Research Programs/Design for This Report

    Table 87. Key Data Information from Secondary Sources

    Table 88. Key Data Information from Primary Sources

List of Figures

    Figure 1. Global Social Networking Market Size Comparison by Type (2023-2029) & (US$ Million)

    Figure 2. Global Social Networking Market Share by Type: 2022 VS 2029

    Figure 3. Mobile Applications Features

    Figure 4. Digital Platforms Features

    Figure 5. Global Social Networking Market Size Comparison by Application (2023-2029) & (US$ Million)

    Figure 6. Global Social Networking Market Share by Application: 2022 VS 2029

    Figure 7. Public Sector Case Studies

    Figure 8. BFSI Case Studies

    Figure 9. Telecom and Media Case Studies

    Figure 10. Retail/Wholesale Case Studies

    Figure 11. Others Case Studies

    Figure 12. Social Networking Report Years Considered

    Figure 13. Global Social Networking Market Size (US$ Million), Year-over-Year: 2018-2029

    Figure 14. Global Social Networking Market Size, (US$ Million), 2018 VS 2022 VS 2029

    Figure 15. Global Social Networking Market Share by Region: 2022 VS 2029

    Figure 16. Global Social Networking Market Share by Players in 2022

    Figure 17. Global Top Social Networking Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Social Networking as of 2022)

    Figure 18. The Top 10 and 5 Players Market Share by Social Networking Revenue in 2022

    Figure 19. North America Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 20. North America Social Networking Market Share by Country (2018-2029)

    Figure 21. United States Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 22. Canada Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 23. Europe Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 24. Europe Social Networking Market Share by Country (2018-2029)

    Figure 25. Germany Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 26. France Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 27. U.K. Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 28. Italy Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 29. Russia Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 30. Nordic Countries Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 31. Asia-Pacific Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 32. Asia-Pacific Social Networking Market Share by Region (2018-2029)

    Figure 33. China Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 34. Japan Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 35. South Korea Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 36. Southeast Asia Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 37. India Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 38. Australia Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 39. Latin America Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 40. Latin America Social Networking Market Share by Country (2018-2029)

    Figure 41. Mexico Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 42. Brazil Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 43. Middle East & Africa Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 44. Middle East & Africa Social Networking Market Share by Country (2018-2029)

    Figure 45. Turkey Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 46. Saudi Arabia Social Networking Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 47. Facebook Revenue Growth Rate in Social Networking Business (2018-2023)

    Figure 48. Instagram Revenue Growth Rate in Social Networking Business (2018-2023)

    Figure 49. Google Revenue Growth Rate in Social Networking Business (2018-2023)

    Figure 50. LinkedIn Revenue Growth Rate in Social Networking Business (2018-2023)

    Figure 51. Twitter Revenue Growth Rate in Social Networking Business (2018-2023)

    Figure 52. Tencent Revenue Growth Rate in Social Networking Business (2018-2023)

    Figure 53. Pinterest Revenue Growth Rate in Social Networking Business (2018-2023)

    Figure 54. Tumblr Revenue Growth Rate in Social Networking Business (2018-2023)

    Figure 55. Bottom-up and Top-down Approaches for This Report

    Figure 56. Data Triangulation

    Figure 57. Key Executives Interviewed