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Global Highway Driving Assist Market Research Report 2025
Published Date: August 2025
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Report Code: QYRE-Auto-17R1231
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Global Highway Driving Assist Market Insights Forecast to 2028
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Global Highway Driving Assist Market Research Report 2025

Code: QYRE-Auto-17R1231
Report
August 2025
Pages:61
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES

Highway Driving Assist Market Size

The global market for Highway Driving Assist was valued at US$ 3964 million in the year 2024 and is projected to reach a revised size of US$ 12520 million by 2031, growing at a CAGR of 18.1% during the forecast period.

Highway Driving Assist Market

Highway Driving Assist Market

North American market for Highway Driving Assist is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
Asia-Pacific market for Highway Driving Assist is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The global market for Highway Driving Assist in BEV is estimated to increase from $ million in 2024 to $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The major global companies of Highway Driving Assist include Robert Bosch, Magna, ZF Friedrichshafen, Continental, Valeo, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Highway Driving Assist, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Highway Driving Assist.
The Highway Driving Assist market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Highway Driving Assist market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Highway Driving Assist companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Highway Driving Assist Market Report

Report Metric Details
Report Name Highway Driving Assist Market
Accounted market size in year US$ 3964 million
Forecasted market size in 2031 US$ 12520 million
CAGR 18.1%
Base Year year
Forecasted years 2025 - 2031
Segment by Type
Segment by Application
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Robert Bosch, Magna, ZF Friedrichshafen, Continental, Valeo
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Highway Driving Assist company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

How fast is Highway Driving Assist Market growing?

Ans: The Highway Driving Assist Market witnessing a CAGR of 18.1% during the forecast period 2025-2031.

What is the Highway Driving Assist Market size in 2031?

Ans: The Highway Driving Assist Market size in 2031 will be US$ 12520 million.

Who are the main players in the Highway Driving Assist Market report?

Ans: The main players in the Highway Driving Assist Market are Robert Bosch, Magna, ZF Friedrichshafen, Continental, Valeo

What are the Application segmentation covered in the Highway Driving Assist Market report?

Ans: The Applications covered in the Highway Driving Assist Market report are BEV, HEV, PHEV, FCEV

What are the Type segmentation covered in the Highway Driving Assist Market report?

Ans: The Types covered in the Highway Driving Assist Market report are Radar, Camera, Ultrasonic Sensor, Software Module

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1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Highway Driving Assist Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Radar
1.2.3 Camera
1.2.4 Ultrasonic Sensor
1.2.5 Software Module
1.3 Market by Application
1.3.1 Global Highway Driving Assist Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 BEV
1.3.3 HEV
1.3.4 PHEV
1.3.5 FCEV
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Highway Driving Assist Market Perspective (2020-2031)
2.2 Global Highway Driving Assist Growth Trends by Region
2.2.1 Global Highway Driving Assist Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Highway Driving Assist Historic Market Size by Region (2020-2025)
2.2.3 Highway Driving Assist Forecasted Market Size by Region (2026-2031)
2.3 Highway Driving Assist Market Dynamics
2.3.1 Highway Driving Assist Industry Trends
2.3.2 Highway Driving Assist Market Drivers
2.3.3 Highway Driving Assist Market Challenges
2.3.4 Highway Driving Assist Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Highway Driving Assist Players by Revenue
3.1.1 Global Top Highway Driving Assist Players by Revenue (2020-2025)
3.1.2 Global Highway Driving Assist Revenue Market Share by Players (2020-2025)
3.2 Global Highway Driving Assist Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Highway Driving Assist Revenue
3.4 Global Highway Driving Assist Market Concentration Ratio
3.4.1 Global Highway Driving Assist Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Highway Driving Assist Revenue in 2024
3.5 Global Key Players of Highway Driving Assist Head office and Area Served
3.6 Global Key Players of Highway Driving Assist, Product and Application
3.7 Global Key Players of Highway Driving Assist, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Highway Driving Assist Breakdown Data by Type
4.1 Global Highway Driving Assist Historic Market Size by Type (2020-2025)
4.2 Global Highway Driving Assist Forecasted Market Size by Type (2026-2031)
5 Highway Driving Assist Breakdown Data by Application
5.1 Global Highway Driving Assist Historic Market Size by Application (2020-2025)
5.2 Global Highway Driving Assist Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Highway Driving Assist Market Size (2020-2031)
6.2 North America Highway Driving Assist Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Highway Driving Assist Market Size by Country (2020-2025)
6.4 North America Highway Driving Assist Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Highway Driving Assist Market Size (2020-2031)
7.2 Europe Highway Driving Assist Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Highway Driving Assist Market Size by Country (2020-2025)
7.4 Europe Highway Driving Assist Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Highway Driving Assist Market Size (2020-2031)
8.2 Asia-Pacific Highway Driving Assist Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Highway Driving Assist Market Size by Region (2020-2025)
8.4 Asia-Pacific Highway Driving Assist Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Highway Driving Assist Market Size (2020-2031)
9.2 Latin America Highway Driving Assist Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Highway Driving Assist Market Size by Country (2020-2025)
9.4 Latin America Highway Driving Assist Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Highway Driving Assist Market Size (2020-2031)
10.2 Middle East & Africa Highway Driving Assist Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Highway Driving Assist Market Size by Country (2020-2025)
10.4 Middle East & Africa Highway Driving Assist Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Robert Bosch
11.1.1 Robert Bosch Company Details
11.1.2 Robert Bosch Business Overview
11.1.3 Robert Bosch Highway Driving Assist Introduction
11.1.4 Robert Bosch Revenue in Highway Driving Assist Business (2020-2025)
11.1.5 Robert Bosch Recent Development
11.2 Magna
11.2.1 Magna Company Details
11.2.2 Magna Business Overview
11.2.3 Magna Highway Driving Assist Introduction
11.2.4 Magna Revenue in Highway Driving Assist Business (2020-2025)
11.2.5 Magna Recent Development
11.3 ZF Friedrichshafen
11.3.1 ZF Friedrichshafen Company Details
11.3.2 ZF Friedrichshafen Business Overview
11.3.3 ZF Friedrichshafen Highway Driving Assist Introduction
11.3.4 ZF Friedrichshafen Revenue in Highway Driving Assist Business (2020-2025)
11.3.5 ZF Friedrichshafen Recent Development
11.4 Continental
11.4.1 Continental Company Details
11.4.2 Continental Business Overview
11.4.3 Continental Highway Driving Assist Introduction
11.4.4 Continental Revenue in Highway Driving Assist Business (2020-2025)
11.4.5 Continental Recent Development
11.5 Valeo
11.5.1 Valeo Company Details
11.5.2 Valeo Business Overview
11.5.3 Valeo Highway Driving Assist Introduction
11.5.4 Valeo Revenue in Highway Driving Assist Business (2020-2025)
11.5.5 Valeo Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
List of Tables
 Table 1. Global Highway Driving Assist Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
 Table 2. Key Players of Radar
 Table 3. Key Players of Camera
 Table 4. Key Players of Ultrasonic Sensor
 Table 5. Key Players of Software Module
 Table 6. Global Highway Driving Assist Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
 Table 7. Global Highway Driving Assist Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 8. Global Highway Driving Assist Market Size by Region (2020-2025) & (US$ Million)
 Table 9. Global Highway Driving Assist Market Share by Region (2020-2025)
 Table 10. Global Highway Driving Assist Forecasted Market Size by Region (2026-2031) & (US$ Million)
 Table 11. Global Highway Driving Assist Market Share by Region (2026-2031)
 Table 12. Highway Driving Assist Market Trends
 Table 13. Highway Driving Assist Market Drivers
 Table 14. Highway Driving Assist Market Challenges
 Table 15. Highway Driving Assist Market Restraints
 Table 16. Global Highway Driving Assist Revenue by Players (2020-2025) & (US$ Million)
 Table 17. Global Highway Driving Assist Market Share by Players (2020-2025)
 Table 18. Global Top Highway Driving Assist Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Highway Driving Assist as of 2024)
 Table 19. Ranking of Global Top Highway Driving Assist Companies by Revenue (US$ Million) in 2024
 Table 20. Global 5 Largest Players Market Share by Highway Driving Assist Revenue (CR5 and HHI) & (2020-2025)
 Table 21. Global Key Players of Highway Driving Assist, Headquarters and Area Served
 Table 22. Global Key Players of Highway Driving Assist, Product and Application
 Table 23. Global Key Players of Highway Driving Assist, Date of Enter into This Industry
 Table 24. Mergers & Acquisitions, Expansion Plans
 Table 25. Global Highway Driving Assist Market Size by Type (2020-2025) & (US$ Million)
 Table 26. Global Highway Driving Assist Revenue Market Share by Type (2020-2025)
 Table 27. Global Highway Driving Assist Forecasted Market Size by Type (2026-2031) & (US$ Million)
 Table 28. Global Highway Driving Assist Revenue Market Share by Type (2026-2031)
 Table 29. Global Highway Driving Assist Market Size by Application (2020-2025) & (US$ Million)
 Table 30. Global Highway Driving Assist Revenue Market Share by Application (2020-2025)
 Table 31. Global Highway Driving Assist Forecasted Market Size by Application (2026-2031) & (US$ Million)
 Table 32. Global Highway Driving Assist Revenue Market Share by Application (2026-2031)
 Table 33. North America Highway Driving Assist Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 34. North America Highway Driving Assist Market Size by Country (2020-2025) & (US$ Million)
 Table 35. North America Highway Driving Assist Market Size by Country (2026-2031) & (US$ Million)
 Table 36. Europe Highway Driving Assist Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 37. Europe Highway Driving Assist Market Size by Country (2020-2025) & (US$ Million)
 Table 38. Europe Highway Driving Assist Market Size by Country (2026-2031) & (US$ Million)
 Table 39. Asia-Pacific Highway Driving Assist Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 40. Asia-Pacific Highway Driving Assist Market Size by Region (2020-2025) & (US$ Million)
 Table 41. Asia-Pacific Highway Driving Assist Market Size by Region (2026-2031) & (US$ Million)
 Table 42. Latin America Highway Driving Assist Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 43. Latin America Highway Driving Assist Market Size by Country (2020-2025) & (US$ Million)
 Table 44. Latin America Highway Driving Assist Market Size by Country (2026-2031) & (US$ Million)
 Table 45. Middle East & Africa Highway Driving Assist Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 46. Middle East & Africa Highway Driving Assist Market Size by Country (2020-2025) & (US$ Million)
 Table 47. Middle East & Africa Highway Driving Assist Market Size by Country (2026-2031) & (US$ Million)
 Table 48. Robert Bosch Company Details
 Table 49. Robert Bosch Business Overview
 Table 50. Robert Bosch Highway Driving Assist Product
 Table 51. Robert Bosch Revenue in Highway Driving Assist Business (2020-2025) & (US$ Million)
 Table 52. Robert Bosch Recent Development
 Table 53. Magna Company Details
 Table 54. Magna Business Overview
 Table 55. Magna Highway Driving Assist Product
 Table 56. Magna Revenue in Highway Driving Assist Business (2020-2025) & (US$ Million)
 Table 57. Magna Recent Development
 Table 58. ZF Friedrichshafen Company Details
 Table 59. ZF Friedrichshafen Business Overview
 Table 60. ZF Friedrichshafen Highway Driving Assist Product
 Table 61. ZF Friedrichshafen Revenue in Highway Driving Assist Business (2020-2025) & (US$ Million)
 Table 62. ZF Friedrichshafen Recent Development
 Table 63. Continental Company Details
 Table 64. Continental Business Overview
 Table 65. Continental Highway Driving Assist Product
 Table 66. Continental Revenue in Highway Driving Assist Business (2020-2025) & (US$ Million)
 Table 67. Continental Recent Development
 Table 68. Valeo Company Details
 Table 69. Valeo Business Overview
 Table 70. Valeo Highway Driving Assist Product
 Table 71. Valeo Revenue in Highway Driving Assist Business (2020-2025) & (US$ Million)
 Table 72. Valeo Recent Development
 Table 73. Research Programs/Design for This Report
 Table 74. Key Data Information from Secondary Sources
 Table 75. Key Data Information from Primary Sources
 Table 76. Authors List of This Report


List of Figures
 Figure 1. Highway Driving Assist Picture
 Figure 2. Global Highway Driving Assist Market Size Comparison by Type (2020-2031) & (US$ Million)
 Figure 3. Global Highway Driving Assist Market Share by Type: 2024 VS 2031
 Figure 4. Radar Features
 Figure 5. Camera Features
 Figure 6. Ultrasonic Sensor Features
 Figure 7. Software Module Features
 Figure 8. Global Highway Driving Assist Market Size by Application (2020-2031) & (US$ Million)
 Figure 9. Global Highway Driving Assist Market Share by Application: 2024 VS 2031
 Figure 10. BEV Case Studies
 Figure 11. HEV Case Studies
 Figure 12. PHEV Case Studies
 Figure 13. FCEV Case Studies
 Figure 14. Highway Driving Assist Report Years Considered
 Figure 15. Global Highway Driving Assist Market Size (US$ Million), Year-over-Year: 2020-2031
 Figure 16. Global Highway Driving Assist Market Size, (US$ Million), 2020 VS 2024 VS 2031
 Figure 17. Global Highway Driving Assist Market Share by Region: 2024 VS 2031
 Figure 18. Global Highway Driving Assist Market Share by Players in 2024
 Figure 19. Global Top Highway Driving Assist Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Highway Driving Assist as of 2024)
 Figure 20. The Top 10 and 5 Players Market Share by Highway Driving Assist Revenue in 2024
 Figure 21. North America Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 22. North America Highway Driving Assist Market Share by Country (2020-2031)
 Figure 23. United States Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 24. Canada Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 25. Europe Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 26. Europe Highway Driving Assist Market Share by Country (2020-2031)
 Figure 27. Germany Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 28. France Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 29. U.K. Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 30. Italy Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 31. Russia Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 32. Nordic Countries Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 33. Asia-Pacific Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 34. Asia-Pacific Highway Driving Assist Market Share by Region (2020-2031)
 Figure 35. China Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 36. Japan Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 37. South Korea Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 38. Southeast Asia Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 39. India Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 40. Australia Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 41. Latin America Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 42. Latin America Highway Driving Assist Market Share by Country (2020-2031)
 Figure 43. Mexico Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 44. Brazil Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 45. Middle East & Africa Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 46. Middle East & Africa Highway Driving Assist Market Share by Country (2020-2031)
 Figure 47. Turkey Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 48. Saudi Arabia Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 49. UAE Highway Driving Assist Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 50. Robert Bosch Revenue Growth Rate in Highway Driving Assist Business (2020-2025)
 Figure 51. Magna Revenue Growth Rate in Highway Driving Assist Business (2020-2025)
 Figure 52. ZF Friedrichshafen Revenue Growth Rate in Highway Driving Assist Business (2020-2025)
 Figure 53. Continental Revenue Growth Rate in Highway Driving Assist Business (2020-2025)
 Figure 54. Valeo Revenue Growth Rate in Highway Driving Assist Business (2020-2025)
 Figure 55. Bottom-up and Top-down Approaches for This Report
 Figure 56. Data Triangulation
 Figure 57. Key Executives Interviewed
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