Global Marketing Analytics Service Market Research Report 2023

Marketing analytics services provide businesses with a variety of data and data analysis to aid them in making marketing decisions.

The global Marketing Analytics Service market was valued at US$ million in 2022 and is anticipated to reach US$ million by 2029, witnessing a CAGR of % during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

North American market for Marketing Analytics Service is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

Asia-Pacific market for Marketing Analytics Service is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

The global market for Marketing Analytics Service in Large Enterprises is estimated to increase from $ million in 2023 to $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

The key global companies of Marketing Analytics Service include Direct Online Marketing, Dun & Bradstreet, ClearPivot, Competiscan, Fathom, The Nielsen Company, 6C Marketing, Deloitte and Discovery Data, etc. In 2022, the world's top three vendors accounted for approximately % of the revenue.

This report aims to provide a comprehensive presentation of the global market for Marketing Analytics Service, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics Service.

The Marketing Analytics Service market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Marketing Analytics Service market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Marketing Analytics Service companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Marketing Analytics Service Market Size Growth Rate by Type: 2018 VS 2022 VS 2029

1.2.2 Cloud-Based

1.2.3 On-Premise

1.3 Market by Application

1.3.1 Global Marketing Analytics Service Market Growth by Application: 2018 VS 2022 VS 2029

1.3.2 Large Enterprises

1.3.3 SMEs

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2.1 Global Marketing Analytics Service Market Perspective (2018-2029)

2.2 Marketing Analytics Service Growth Trends by Region

2.2.1 Global Marketing Analytics Service Market Size by Region: 2018 VS 2022 VS 2029

2.2.2 Marketing Analytics Service Historic Market Size by Region (2018-2023)

2.2.3 Marketing Analytics Service Forecasted Market Size by Region (2024-2029)

2.3 Marketing Analytics Service Market Dynamics

2.3.1 Marketing Analytics Service Industry Trends

2.3.2 Marketing Analytics Service Market Drivers

2.3.3 Marketing Analytics Service Market Challenges

2.3.4 Marketing Analytics Service Market Restraints

3.1 Global Top Marketing Analytics Service Players by Revenue

3.1.1 Global Top Marketing Analytics Service Players by Revenue (2018-2023)

3.1.2 Global Marketing Analytics Service Revenue Market Share by Players (2018-2023)

3.2 Global Marketing Analytics Service Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Marketing Analytics Service Revenue

3.4 Global Marketing Analytics Service Market Concentration Ratio

3.4.1 Global Marketing Analytics Service Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Service Revenue in 2022

3.5 Marketing Analytics Service Key Players Head office and Area Served

3.6 Key Players Marketing Analytics Service Product Solution and Service

3.7 Date of Enter into Marketing Analytics Service Market

3.8 Mergers & Acquisitions, Expansion Plans

4.1 Global Marketing Analytics Service Historic Market Size by Type (2018-2023)

4.2 Global Marketing Analytics Service Forecasted Market Size by Type (2024-2029)

5.1 Global Marketing Analytics Service Historic Market Size by Application (2018-2023)

5.2 Global Marketing Analytics Service Forecasted Market Size by Application (2024-2029)

6.1 North America Marketing Analytics Service Market Size (2018-2029)

6.2 North America Marketing Analytics Service Market Growth Rate by Country: 2018 VS 2022 VS 2029

6.3 North America Marketing Analytics Service Market Size by Country (2018-2023)

6.4 North America Marketing Analytics Service Market Size by Country (2024-2029)

6.5 United States

6.6 Canada

7.1 Europe Marketing Analytics Service Market Size (2018-2029)

7.2 Europe Marketing Analytics Service Market Growth Rate by Country: 2018 VS 2022 VS 2029

7.3 Europe Marketing Analytics Service Market Size by Country (2018-2023)

7.4 Europe Marketing Analytics Service Market Size by Country (2024-2029)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8.1 Asia-Pacific Marketing Analytics Service Market Size (2018-2029)

8.2 Asia-Pacific Marketing Analytics Service Market Growth Rate by Region: 2018 VS 2022 VS 2029

8.3 Asia-Pacific Marketing Analytics Service Market Size by Region (2018-2023)

8.4 Asia-Pacific Marketing Analytics Service Market Size by Region (2024-2029)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9.1 Latin America Marketing Analytics Service Market Size (2018-2029)

9.2 Latin America Marketing Analytics Service Market Growth Rate by Country: 2018 VS 2022 VS 2029

9.3 Latin America Marketing Analytics Service Market Size by Country (2018-2023)

9.4 Latin America Marketing Analytics Service Market Size by Country (2024-2029)

9.5 Mexico

9.6 Brazil

10.1 Middle East & Africa Marketing Analytics Service Market Size (2018-2029)

10.2 Middle East & Africa Marketing Analytics Service Market Growth Rate by Country: 2018 VS 2022 VS 2029

10.3 Middle East & Africa Marketing Analytics Service Market Size by Country (2018-2023)

10.4 Middle East & Africa Marketing Analytics Service Market Size by Country (2024-2029)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11.1 Direct Online Marketing

11.1.1 Direct Online Marketing Company Detail

11.1.2 Direct Online Marketing Business Overview

11.1.3 Direct Online Marketing Marketing Analytics Service Introduction

11.1.4 Direct Online Marketing Revenue in Marketing Analytics Service Business (2018-2023)

11.1.5 Direct Online Marketing Recent Development

11.2 Dun & Bradstreet

11.2.1 Dun & Bradstreet Company Detail

11.2.2 Dun & Bradstreet Business Overview

11.2.3 Dun & Bradstreet Marketing Analytics Service Introduction

11.2.4 Dun & Bradstreet Revenue in Marketing Analytics Service Business (2018-2023)

11.2.5 Dun & Bradstreet Recent Development

11.3 ClearPivot

11.3.1 ClearPivot Company Detail

11.3.2 ClearPivot Business Overview

11.3.3 ClearPivot Marketing Analytics Service Introduction

11.3.4 ClearPivot Revenue in Marketing Analytics Service Business (2018-2023)

11.3.5 ClearPivot Recent Development

11.4 Competiscan

11.4.1 Competiscan Company Detail

11.4.2 Competiscan Business Overview

11.4.3 Competiscan Marketing Analytics Service Introduction

11.4.4 Competiscan Revenue in Marketing Analytics Service Business (2018-2023)

11.4.5 Competiscan Recent Development

11.5 Fathom

11.5.1 Fathom Company Detail

11.5.2 Fathom Business Overview

11.5.3 Fathom Marketing Analytics Service Introduction

11.5.4 Fathom Revenue in Marketing Analytics Service Business (2018-2023)

11.5.5 Fathom Recent Development

11.6 The Nielsen Company

11.6.1 The Nielsen Company Company Detail

11.6.2 The Nielsen Company Business Overview

11.6.3 The Nielsen Company Marketing Analytics Service Introduction

11.6.4 The Nielsen Company Revenue in Marketing Analytics Service Business (2018-2023)

11.6.5 The Nielsen Company Recent Development

11.7 6C Marketing

11.7.1 6C Marketing Company Detail

11.7.2 6C Marketing Business Overview

11.7.3 6C Marketing Marketing Analytics Service Introduction

11.7.4 6C Marketing Revenue in Marketing Analytics Service Business (2018-2023)

11.7.5 6C Marketing Recent Development

11.8 Deloitte

11.8.1 Deloitte Company Detail

11.8.2 Deloitte Business Overview

11.8.3 Deloitte Marketing Analytics Service Introduction

11.8.4 Deloitte Revenue in Marketing Analytics Service Business (2018-2023)

11.8.5 Deloitte Recent Development

11.9 Discovery Data

11.9.1 Discovery Data Company Detail

11.9.2 Discovery Data Business Overview

11.9.3 Discovery Data Marketing Analytics Service Introduction

11.9.4 Discovery Data Revenue in Marketing Analytics Service Business (2018-2023)

11.9.5 Discovery Data Recent Development

11.10 Kai Analytics

11.10.1 Kai Analytics Company Detail

11.10.2 Kai Analytics Business Overview

11.10.3 Kai Analytics Marketing Analytics Service Introduction

11.10.4 Kai Analytics Revenue in Marketing Analytics Service Business (2018-2023)

11.10.5 Kai Analytics Recent Development

11.11 Metrixa

11.11.1 Metrixa Company Detail

11.11.2 Metrixa Business Overview

11.11.3 Metrixa Marketing Analytics Service Introduction

11.11.4 Metrixa Revenue in Marketing Analytics Service Business (2018-2023)

11.11.5 Metrixa Recent Development

11.12 Packed Data Services

11.12.1 Packed Data Services Company Detail

11.12.2 Packed Data Services Business Overview

11.12.3 Packed Data Services Marketing Analytics Service Introduction

11.12.4 Packed Data Services Revenue in Marketing Analytics Service Business (2018-2023)

11.12.5 Packed Data Services Recent Development

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

List of Tables

    Table 1. Global Marketing Analytics Service Market Size Growth Rate by Type (US$ Million): 2018 VS 2022 VS 2029

    Table 2. Key Players of Cloud-Based

    Table 3. Key Players of On-Premise

    Table 4. Global Marketing Analytics Service Market Size Growth by Application (US$ Million): 2018 VS 2022 VS 2029

    Table 5. Global Marketing Analytics Service Market Size by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 6. Global Marketing Analytics Service Market Size by Region (2018-2023) & (US$ Million)

    Table 7. Global Marketing Analytics Service Market Share by Region (2018-2023)

    Table 8. Global Marketing Analytics Service Forecasted Market Size by Region (2024-2029) & (US$ Million)

    Table 9. Global Marketing Analytics Service Market Share by Region (2024-2029)

    Table 10. Marketing Analytics Service Market Trends

    Table 11. Marketing Analytics Service Market Drivers

    Table 12. Marketing Analytics Service Market Challenges

    Table 13. Marketing Analytics Service Market Restraints

    Table 14. Global Marketing Analytics Service Revenue by Players (2018-2023) & (US$ Million)

    Table 15. Global Marketing Analytics Service Market Share by Players (2018-2023)

    Table 16. Global Top Marketing Analytics Service Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Service as of 2022)

    Table 17. Ranking of Global Top Marketing Analytics Service Companies by Revenue (US$ Million) in 2022

    Table 18. Global 5 Largest Players Market Share by Marketing Analytics Service Revenue (CR5 and HHI) & (2018-2023)

    Table 19. Key Players Headquarters and Area Served

    Table 20. Key Players Marketing Analytics Service Product Solution and Service

    Table 21. Date of Enter into Marketing Analytics Service Market

    Table 22. Mergers & Acquisitions, Expansion Plans

    Table 23. Global Marketing Analytics Service Market Size by Type (2018-2023) & (US$ Million)

    Table 24. Global Marketing Analytics Service Revenue Market Share by Type (2018-2023)

    Table 25. Global Marketing Analytics Service Forecasted Market Size by Type (2024-2029) & (US$ Million)

    Table 26. Global Marketing Analytics Service Revenue Market Share by Type (2024-2029)

    Table 27. Global Marketing Analytics Service Market Size by Application (2018-2023) & (US$ Million)

    Table 28. Global Marketing Analytics Service Revenue Market Share by Application (2018-2023)

    Table 29. Global Marketing Analytics Service Forecasted Market Size by Application (2024-2029) & (US$ Million)

    Table 30. Global Marketing Analytics Service Revenue Market Share by Application (2024-2029)

    Table 31. North America Marketing Analytics Service Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 32. North America Marketing Analytics Service Market Size by Country (2018-2023) & (US$ Million)

    Table 33. North America Marketing Analytics Service Market Size by Country (2024-2029) & (US$ Million)

    Table 34. Europe Marketing Analytics Service Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 35. Europe Marketing Analytics Service Market Size by Country (2018-2023) & (US$ Million)

    Table 36. Europe Marketing Analytics Service Market Size by Country (2024-2029) & (US$ Million)

    Table 37. Asia-Pacific Marketing Analytics Service Market Size Growth Rate by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 38. Asia-Pacific Marketing Analytics Service Market Size by Region (2018-2023) & (US$ Million)

    Table 39. Asia-Pacific Marketing Analytics Service Market Size by Region (2024-2029) & (US$ Million)

    Table 40. Latin America Marketing Analytics Service Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 41. Latin America Marketing Analytics Service Market Size by Country (2018-2023) & (US$ Million)

    Table 42. Latin America Marketing Analytics Service Market Size by Country (2024-2029) & (US$ Million)

    Table 43. Middle East & Africa Marketing Analytics Service Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 44. Middle East & Africa Marketing Analytics Service Market Size by Country (2018-2023) & (US$ Million)

    Table 45. Middle East & Africa Marketing Analytics Service Market Size by Country (2024-2029) & (US$ Million)

    Table 46. Direct Online Marketing Company Detail

    Table 47. Direct Online Marketing Business Overview

    Table 48. Direct Online Marketing Marketing Analytics Service Product

    Table 49. Direct Online Marketing Revenue in Marketing Analytics Service Business (2018-2023) & (US$ Million)

    Table 50. Direct Online Marketing Recent Development

    Table 51. Dun & Bradstreet Company Detail

    Table 52. Dun & Bradstreet Business Overview

    Table 53. Dun & Bradstreet Marketing Analytics Service Product

    Table 54. Dun & Bradstreet Revenue in Marketing Analytics Service Business (2018-2023) & (US$ Million)

    Table 55. Dun & Bradstreet Recent Development

    Table 56. ClearPivot Company Detail

    Table 57. ClearPivot Business Overview

    Table 58. ClearPivot Marketing Analytics Service Product

    Table 59. ClearPivot Revenue in Marketing Analytics Service Business (2018-2023) & (US$ Million)

    Table 60. ClearPivot Recent Development

    Table 61. Competiscan Company Detail

    Table 62. Competiscan Business Overview

    Table 63. Competiscan Marketing Analytics Service Product

    Table 64. Competiscan Revenue in Marketing Analytics Service Business (2018-2023) & (US$ Million)

    Table 65. Competiscan Recent Development

    Table 66. Fathom Company Detail

    Table 67. Fathom Business Overview

    Table 68. Fathom Marketing Analytics Service Product

    Table 69. Fathom Revenue in Marketing Analytics Service Business (2018-2023) & (US$ Million)

    Table 70. Fathom Recent Development

    Table 71. The Nielsen Company Company Detail

    Table 72. The Nielsen Company Business Overview

    Table 73. The Nielsen Company Marketing Analytics Service Product

    Table 74. The Nielsen Company Revenue in Marketing Analytics Service Business (2018-2023) & (US$ Million)

    Table 75. The Nielsen Company Recent Development

    Table 76. 6C Marketing Company Detail

    Table 77. 6C Marketing Business Overview

    Table 78. 6C Marketing Marketing Analytics Service Product

    Table 79. 6C Marketing Revenue in Marketing Analytics Service Business (2018-2023) & (US$ Million)

    Table 80. 6C Marketing Recent Development

    Table 81. Deloitte Company Detail

    Table 82. Deloitte Business Overview

    Table 83. Deloitte Marketing Analytics Service Product

    Table 84. Deloitte Revenue in Marketing Analytics Service Business (2018-2023) & (US$ Million)

    Table 85. Deloitte Recent Development

    Table 86. Discovery Data Company Detail

    Table 87. Discovery Data Business Overview

    Table 88. Discovery Data Marketing Analytics Service Product

    Table 89. Discovery Data Revenue in Marketing Analytics Service Business (2018-2023) & (US$ Million)

    Table 90. Discovery Data Recent Development

    Table 91. Kai Analytics Company Detail

    Table 92. Kai Analytics Business Overview

    Table 93. Kai Analytics Marketing Analytics Service Product

    Table 94. Kai Analytics Revenue in Marketing Analytics Service Business (2018-2023) & (US$ Million)

    Table 95. Kai Analytics Recent Development

    Table 96. Metrixa Company Detail

    Table 97. Metrixa Business Overview

    Table 98. Metrixa Marketing Analytics Service Product

    Table 99. Metrixa Revenue in Marketing Analytics Service Business (2018-2023) & (US$ Million)

    Table 100. Metrixa Recent Development

    Table 101. Packed Data Services Company Detail

    Table 102. Packed Data Services Business Overview

    Table 103. Packed Data Services Marketing Analytics Service Product

    Table 104. Packed Data Services Revenue in Marketing Analytics Service Business (2018-2023) & (US$ Million)

    Table 105. Packed Data Services Recent Development

    Table 106. Research Programs/Design for This Report

    Table 107. Key Data Information from Secondary Sources

    Table 108. Key Data Information from Primary Sources

List of Figures

    Figure 1. Global Marketing Analytics Service Market Size Comparison by Type (2023-2029) & (US$ Million)

    Figure 2. Global Marketing Analytics Service Market Share by Type: 2022 VS 2029

    Figure 3. Cloud-Based Features

    Figure 4. On-Premise Features

    Figure 5. Global Marketing Analytics Service Market Size Comparison by Application (2023-2029) & (US$ Million)

    Figure 6. Global Marketing Analytics Service Market Share by Application: 2022 VS 2029

    Figure 7. Large Enterprises Case Studies

    Figure 8. SMEs Case Studies

    Figure 9. Marketing Analytics Service Report Years Considered

    Figure 10. Global Marketing Analytics Service Market Size (US$ Million), Year-over-Year: 2018-2029

    Figure 11. Global Marketing Analytics Service Market Size, (US$ Million), 2018 VS 2022 VS 2029

    Figure 12. Global Marketing Analytics Service Market Share by Region: 2022 VS 2029

    Figure 13. Global Marketing Analytics Service Market Share by Players in 2022

    Figure 14. Global Top Marketing Analytics Service Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Service as of 2022)

    Figure 15. The Top 10 and 5 Players Market Share by Marketing Analytics Service Revenue in 2022

    Figure 16. North America Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 17. North America Marketing Analytics Service Market Share by Country (2018-2029)

    Figure 18. United States Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 19. Canada Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 20. Europe Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 21. Europe Marketing Analytics Service Market Share by Country (2018-2029)

    Figure 22. Germany Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 23. France Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 24. U.K. Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 25. Italy Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 26. Russia Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 27. Nordic Countries Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 28. Asia-Pacific Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 29. Asia-Pacific Marketing Analytics Service Market Share by Region (2018-2029)

    Figure 30. China Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 31. Japan Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 32. South Korea Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 33. Southeast Asia Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 34. India Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 35. Australia Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 36. Latin America Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 37. Latin America Marketing Analytics Service Market Share by Country (2018-2029)

    Figure 38. Mexico Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 39. Brazil Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 40. Middle East & Africa Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 41. Middle East & Africa Marketing Analytics Service Market Share by Country (2018-2029)

    Figure 42. Turkey Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 43. Saudi Arabia Marketing Analytics Service Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 44. Direct Online Marketing Revenue Growth Rate in Marketing Analytics Service Business (2018-2023)

    Figure 45. Dun & Bradstreet Revenue Growth Rate in Marketing Analytics Service Business (2018-2023)

    Figure 46. ClearPivot Revenue Growth Rate in Marketing Analytics Service Business (2018-2023)

    Figure 47. Competiscan Revenue Growth Rate in Marketing Analytics Service Business (2018-2023)

    Figure 48. Fathom Revenue Growth Rate in Marketing Analytics Service Business (2018-2023)

    Figure 49. The Nielsen Company Revenue Growth Rate in Marketing Analytics Service Business (2018-2023)

    Figure 50. 6C Marketing Revenue Growth Rate in Marketing Analytics Service Business (2018-2023)

    Figure 51. Deloitte Revenue Growth Rate in Marketing Analytics Service Business (2018-2023)

    Figure 52. Discovery Data Revenue Growth Rate in Marketing Analytics Service Business (2018-2023)

    Figure 53. Kai Analytics Revenue Growth Rate in Marketing Analytics Service Business (2018-2023)

    Figure 54. Metrixa Revenue Growth Rate in Marketing Analytics Service Business (2018-2023)

    Figure 55. Packed Data Services Revenue Growth Rate in Marketing Analytics Service Business (2018-2023)

    Figure 56. Bottom-up and Top-down Approaches for This Report

    Figure 57. Data Triangulation

    Figure 58. Key Executives Interviewed