With the increase of digital transformation, companies have begun switching to digital marketing platforms rather than conventional strategies, as these provide greater flexibility and customer interaction. Like advertising and television, traditional marketing methods are more costly and less effective than digital marketing instruments. Geomarketing helps organizations reach the right audience based on their location. This feature is expected to increase the marketing market size.
Furthermore, the rise in the adoption of advanced technologies has led to increased computer accessibility, resulting in data expansion, such as customer behavior in retail outlets, real-time marketing analysis, and sensor-driven decision analytics. This rapid growth in IoT is, in turn, expected to drive the geomarketing market size.
Report Metric |
Details |
Report Name |
Geomarketing Market |
The market size in 2020 |
USD 62870 Million |
The revenue forecast in 2027 |
USD 162840 Million |
Growth Rate |
CAGR of 14.1% from 2021-2027 |
Market size available for years |
2021-2027 |
Forecast units |
Value (USD) |
Segments covered |
Type, End-User, Offerings, and Region |
Report coverage |
Revenue & volume forecast, company share, competitive landscape, growth factors, and trends |
Geographic regions covered |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
Ans. The global geomarketing market size is projected to reach US$ 162840 million by 2027, from US$ 62870 million in 2020, at a CAGR of 14.1% during 2021-2027.
Ans. Major factors driving the Geomarketing Market size include increasing demand for cloud services, growing demand for location-based intelligence to enhance the business outcome, and communicating with customers, visitors, and using location analytics and big data.
Ans. North America is expected to hold the largest Geomarketing Market share during the forecast period. This dominance of North America is attributed to the startup culture and advanced technology infrastructure and solutions.
Ans. The forecast period for the geomarketing market is 2021 to 2027.
Ans. The major vendors operating in the geomarketing market include Google, Microsoft, IBM, Cisco, Oracle, Adobe, Salesforce, ESRI, Ericsson, Qualcomm.
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