Global Over The Top Content Market Research Report 2023

Over the top (OTT) is a term used to refer to content providers that distribute streaming media as a standalone product directly to consumers over the Internet, bypassing telecommunications, multichannel television, and broadcast television platforms that traditionally act as a controller or distributor of such content. Over the top Services are typically accessed via websites on personal computers, as well as via apps on mobile devices (such as smartphones and tablets), digital media players (including video game consoles), or televisions with integrated smart TV platforms.

The global Over The Top Content market was valued at US$ million in 2022 and is anticipated to reach US$ million by 2029, witnessing a CAGR of % during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

In broadcasting, over-the-top content (OTT) is the audio, video, and other media content delivered over the Internet without the involvement of a multiple-system operator (MSO) in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol (IP) packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. This model contrasts with the purchasing or rental of video or audio content from an Internet service provider (ISP), such as pay television,[citation needed] video on demand,[citation needed] and from internet protocol television (IPTV).

This report aims to provide a comprehensive presentation of the global market for Over The Top Content, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Over The Top Content.

The Over The Top Content market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Over The Top Content market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Over The Top Content companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Over The Top Content Market Size Growth Rate by Type: 2018 VS 2022 VS 2029

1.2.2 Cloud-based

1.2.3 Web-based

1.2.4 On-premise

1.3 Market by Application

1.3.1 Global Over The Top Content Market Growth by Application: 2018 VS 2022 VS 2029

1.3.2 Gaming

1.3.3 Advertising

1.3.4 Entertaiment

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2.1 Global Over The Top Content Market Perspective (2018-2029)

2.2 Over The Top Content Growth Trends by Region

2.2.1 Global Over The Top Content Market Size by Region: 2018 VS 2022 VS 2029

2.2.2 Over The Top Content Historic Market Size by Region (2018-2023)

2.2.3 Over The Top Content Forecasted Market Size by Region (2024-2029)

2.3 Over The Top Content Market Dynamics

2.3.1 Over The Top Content Industry Trends

2.3.2 Over The Top Content Market Drivers

2.3.3 Over The Top Content Market Challenges

2.3.4 Over The Top Content Market Restraints

3.1 Global Top Over The Top Content Players by Revenue

3.1.1 Global Top Over The Top Content Players by Revenue (2018-2023)

3.1.2 Global Over The Top Content Revenue Market Share by Players (2018-2023)

3.2 Global Over The Top Content Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Over The Top Content Revenue

3.4 Global Over The Top Content Market Concentration Ratio

3.4.1 Global Over The Top Content Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Over The Top Content Revenue in 2022

3.5 Over The Top Content Key Players Head office and Area Served

3.6 Key Players Over The Top Content Product Solution and Service

3.7 Date of Enter into Over The Top Content Market

3.8 Mergers & Acquisitions, Expansion Plans

4.1 Global Over The Top Content Historic Market Size by Type (2018-2023)

4.2 Global Over The Top Content Forecasted Market Size by Type (2024-2029)

5.1 Global Over The Top Content Historic Market Size by Application (2018-2023)

5.2 Global Over The Top Content Forecasted Market Size by Application (2024-2029)

6.1 North America Over The Top Content Market Size (2018-2029)

6.2 North America Over The Top Content Market Growth Rate by Country: 2018 VS 2022 VS 2029

6.3 North America Over The Top Content Market Size by Country (2018-2023)

6.4 North America Over The Top Content Market Size by Country (2024-2029)

6.5 United States

6.6 Canada

7.1 Europe Over The Top Content Market Size (2018-2029)

7.2 Europe Over The Top Content Market Growth Rate by Country: 2018 VS 2022 VS 2029

7.3 Europe Over The Top Content Market Size by Country (2018-2023)

7.4 Europe Over The Top Content Market Size by Country (2024-2029)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8.1 Asia-Pacific Over The Top Content Market Size (2018-2029)

8.2 Asia-Pacific Over The Top Content Market Growth Rate by Region: 2018 VS 2022 VS 2029

8.3 Asia-Pacific Over The Top Content Market Size by Region (2018-2023)

8.4 Asia-Pacific Over The Top Content Market Size by Region (2024-2029)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9.1 Latin America Over The Top Content Market Size (2018-2029)

9.2 Latin America Over The Top Content Market Growth Rate by Country: 2018 VS 2022 VS 2029

9.3 Latin America Over The Top Content Market Size by Country (2018-2023)

9.4 Latin America Over The Top Content Market Size by Country (2024-2029)

9.5 Mexico

9.6 Brazil

10.1 Middle East & Africa Over The Top Content Market Size (2018-2029)

10.2 Middle East & Africa Over The Top Content Market Growth Rate by Country: 2018 VS 2022 VS 2029

10.3 Middle East & Africa Over The Top Content Market Size by Country (2018-2023)

10.4 Middle East & Africa Over The Top Content Market Size by Country (2024-2029)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11.1 Apple

11.1.1 Apple Company Detail

11.1.2 Apple Business Overview

11.1.3 Apple Over The Top Content Introduction

11.1.4 Apple Revenue in Over The Top Content Business (2018-2023)

11.1.5 Apple Recent Development

11.2 Facebook

11.2.1 Facebook Company Detail

11.2.2 Facebook Business Overview

11.2.3 Facebook Over The Top Content Introduction

11.2.4 Facebook Revenue in Over The Top Content Business (2018-2023)

11.2.5 Facebook Recent Development

11.3 Google

11.3.1 Google Company Detail

11.3.2 Google Business Overview

11.3.3 Google Over The Top Content Introduction

11.3.4 Google Revenue in Over The Top Content Business (2018-2023)

11.3.5 Google Recent Development

11.4 Netflix

11.4.1 Netflix Company Detail

11.4.2 Netflix Business Overview

11.4.3 Netflix Over The Top Content Introduction

11.4.4 Netflix Revenue in Over The Top Content Business (2018-2023)

11.4.5 Netflix Recent Development

11.5 Nimbuzz

11.5.1 Nimbuzz Company Detail

11.5.2 Nimbuzz Business Overview

11.5.3 Nimbuzz Over The Top Content Introduction

11.5.4 Nimbuzz Revenue in Over The Top Content Business (2018-2023)

11.5.5 Nimbuzz Recent Development

11.6 Tencent

11.6.1 Tencent Company Detail

11.6.2 Tencent Business Overview

11.6.3 Tencent Over The Top Content Introduction

11.6.4 Tencent Revenue in Over The Top Content Business (2018-2023)

11.6.5 Tencent Recent Development

11.7 Limelight Networks

11.7.1 Limelight Networks Company Detail

11.7.2 Limelight Networks Business Overview

11.7.3 Limelight Networks Over The Top Content Introduction

11.7.4 Limelight Networks Revenue in Over The Top Content Business (2018-2023)

11.7.5 Limelight Networks Recent Development

11.8 Brightcove

11.8.1 Brightcove Company Detail

11.8.2 Brightcove Business Overview

11.8.3 Brightcove Over The Top Content Introduction

11.8.4 Brightcove Revenue in Over The Top Content Business (2018-2023)

11.8.5 Brightcove Recent Development

11.9 Microsoft Corporation

11.9.1 Microsoft Corporation Company Detail

11.9.2 Microsoft Corporation Business Overview

11.9.3 Microsoft Corporation Over The Top Content Introduction

11.9.4 Microsoft Corporation Revenue in Over The Top Content Business (2018-2023)

11.9.5 Microsoft Corporation Recent Development

11.10 Roku

11.10.1 Roku Company Detail

11.10.2 Roku Business Overview

11.10.3 Roku Over The Top Content Introduction

11.10.4 Roku Revenue in Over The Top Content Business (2018-2023)

11.10.5 Roku Recent Development

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

List of Tables

    Table 1. Global Over The Top Content Market Size Growth Rate by Type (US$ Million): 2018 VS 2022 VS 2029

    Table 2. Key Players of Cloud-based

    Table 3. Key Players of Web-based

    Table 4. Key Players of On-premise

    Table 5. Global Over The Top Content Market Size Growth by Application (US$ Million): 2018 VS 2022 VS 2029

    Table 6. Global Over The Top Content Market Size by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 7. Global Over The Top Content Market Size by Region (2018-2023) & (US$ Million)

    Table 8. Global Over The Top Content Market Share by Region (2018-2023)

    Table 9. Global Over The Top Content Forecasted Market Size by Region (2024-2029) & (US$ Million)

    Table 10. Global Over The Top Content Market Share by Region (2024-2029)

    Table 11. Over The Top Content Market Trends

    Table 12. Over The Top Content Market Drivers

    Table 13. Over The Top Content Market Challenges

    Table 14. Over The Top Content Market Restraints

    Table 15. Global Over The Top Content Revenue by Players (2018-2023) & (US$ Million)

    Table 16. Global Over The Top Content Market Share by Players (2018-2023)

    Table 17. Global Top Over The Top Content Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Over The Top Content as of 2022)

    Table 18. Ranking of Global Top Over The Top Content Companies by Revenue (US$ Million) in 2022

    Table 19. Global 5 Largest Players Market Share by Over The Top Content Revenue (CR5 and HHI) & (2018-2023)

    Table 20. Key Players Headquarters and Area Served

    Table 21. Key Players Over The Top Content Product Solution and Service

    Table 22. Date of Enter into Over The Top Content Market

    Table 23. Mergers & Acquisitions, Expansion Plans

    Table 24. Global Over The Top Content Market Size by Type (2018-2023) & (US$ Million)

    Table 25. Global Over The Top Content Revenue Market Share by Type (2018-2023)

    Table 26. Global Over The Top Content Forecasted Market Size by Type (2024-2029) & (US$ Million)

    Table 27. Global Over The Top Content Revenue Market Share by Type (2024-2029)

    Table 28. Global Over The Top Content Market Size by Application (2018-2023) & (US$ Million)

    Table 29. Global Over The Top Content Revenue Market Share by Application (2018-2023)

    Table 30. Global Over The Top Content Forecasted Market Size by Application (2024-2029) & (US$ Million)

    Table 31. Global Over The Top Content Revenue Market Share by Application (2024-2029)

    Table 32. North America Over The Top Content Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 33. North America Over The Top Content Market Size by Country (2018-2023) & (US$ Million)

    Table 34. North America Over The Top Content Market Size by Country (2024-2029) & (US$ Million)

    Table 35. Europe Over The Top Content Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 36. Europe Over The Top Content Market Size by Country (2018-2023) & (US$ Million)

    Table 37. Europe Over The Top Content Market Size by Country (2024-2029) & (US$ Million)

    Table 38. Asia-Pacific Over The Top Content Market Size Growth Rate by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 39. Asia-Pacific Over The Top Content Market Size by Region (2018-2023) & (US$ Million)

    Table 40. Asia-Pacific Over The Top Content Market Size by Region (2024-2029) & (US$ Million)

    Table 41. Latin America Over The Top Content Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 42. Latin America Over The Top Content Market Size by Country (2018-2023) & (US$ Million)

    Table 43. Latin America Over The Top Content Market Size by Country (2024-2029) & (US$ Million)

    Table 44. Middle East & Africa Over The Top Content Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 45. Middle East & Africa Over The Top Content Market Size by Country (2018-2023) & (US$ Million)

    Table 46. Middle East & Africa Over The Top Content Market Size by Country (2024-2029) & (US$ Million)

    Table 47. Apple Company Detail

    Table 48. Apple Business Overview

    Table 49. Apple Over The Top Content Product

    Table 50. Apple Revenue in Over The Top Content Business (2018-2023) & (US$ Million)

    Table 51. Apple Recent Development

    Table 52. Facebook Company Detail

    Table 53. Facebook Business Overview

    Table 54. Facebook Over The Top Content Product

    Table 55. Facebook Revenue in Over The Top Content Business (2018-2023) & (US$ Million)

    Table 56. Facebook Recent Development

    Table 57. Google Company Detail

    Table 58. Google Business Overview

    Table 59. Google Over The Top Content Product

    Table 60. Google Revenue in Over The Top Content Business (2018-2023) & (US$ Million)

    Table 61. Google Recent Development

    Table 62. Netflix Company Detail

    Table 63. Netflix Business Overview

    Table 64. Netflix Over The Top Content Product

    Table 65. Netflix Revenue in Over The Top Content Business (2018-2023) & (US$ Million)

    Table 66. Netflix Recent Development

    Table 67. Nimbuzz Company Detail

    Table 68. Nimbuzz Business Overview

    Table 69. Nimbuzz Over The Top Content Product

    Table 70. Nimbuzz Revenue in Over The Top Content Business (2018-2023) & (US$ Million)

    Table 71. Nimbuzz Recent Development

    Table 72. Tencent Company Detail

    Table 73. Tencent Business Overview

    Table 74. Tencent Over The Top Content Product

    Table 75. Tencent Revenue in Over The Top Content Business (2018-2023) & (US$ Million)

    Table 76. Tencent Recent Development

    Table 77. Limelight Networks Company Detail

    Table 78. Limelight Networks Business Overview

    Table 79. Limelight Networks Over The Top Content Product

    Table 80. Limelight Networks Revenue in Over The Top Content Business (2018-2023) & (US$ Million)

    Table 81. Limelight Networks Recent Development

    Table 82. Brightcove Company Detail

    Table 83. Brightcove Business Overview

    Table 84. Brightcove Over The Top Content Product

    Table 85. Brightcove Revenue in Over The Top Content Business (2018-2023) & (US$ Million)

    Table 86. Brightcove Recent Development

    Table 87. Microsoft Corporation Company Detail

    Table 88. Microsoft Corporation Business Overview

    Table 89. Microsoft Corporation Over The Top Content Product

    Table 90. Microsoft Corporation Revenue in Over The Top Content Business (2018-2023) & (US$ Million)

    Table 91. Microsoft Corporation Recent Development

    Table 92. Roku Company Detail

    Table 93. Roku Business Overview

    Table 94. Roku Over The Top Content Product

    Table 95. Roku Revenue in Over The Top Content Business (2018-2023) & (US$ Million)

    Table 96. Roku Recent Development

    Table 97. Research Programs/Design for This Report

    Table 98. Key Data Information from Secondary Sources

    Table 99. Key Data Information from Primary Sources

List of Figures

    Figure 1. Global Over The Top Content Market Size Comparison by Type (2023-2029) & (US$ Million)

    Figure 2. Global Over The Top Content Market Share by Type: 2022 VS 2029

    Figure 3. Cloud-based Features

    Figure 4. Web-based Features

    Figure 5. On-premise Features

    Figure 6. Global Over The Top Content Market Size Comparison by Application (2023-2029) & (US$ Million)

    Figure 7. Global Over The Top Content Market Share by Application: 2022 VS 2029

    Figure 8. Gaming Case Studies

    Figure 9. Advertising Case Studies

    Figure 10. Entertaiment Case Studies

    Figure 11. Over The Top Content Report Years Considered

    Figure 12. Global Over The Top Content Market Size (US$ Million), Year-over-Year: 2018-2029

    Figure 13. Global Over The Top Content Market Size, (US$ Million), 2018 VS 2022 VS 2029

    Figure 14. Global Over The Top Content Market Share by Region: 2022 VS 2029

    Figure 15. Global Over The Top Content Market Share by Players in 2022

    Figure 16. Global Top Over The Top Content Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Over The Top Content as of 2022)

    Figure 17. The Top 10 and 5 Players Market Share by Over The Top Content Revenue in 2022

    Figure 18. North America Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 19. North America Over The Top Content Market Share by Country (2018-2029)

    Figure 20. United States Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 21. Canada Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 22. Europe Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 23. Europe Over The Top Content Market Share by Country (2018-2029)

    Figure 24. Germany Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 25. France Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 26. U.K. Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 27. Italy Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 28. Russia Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 29. Nordic Countries Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 30. Asia-Pacific Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 31. Asia-Pacific Over The Top Content Market Share by Region (2018-2029)

    Figure 32. China Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 33. Japan Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 34. South Korea Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 35. Southeast Asia Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 36. India Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 37. Australia Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 38. Latin America Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 39. Latin America Over The Top Content Market Share by Country (2018-2029)

    Figure 40. Mexico Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 41. Brazil Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 42. Middle East & Africa Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 43. Middle East & Africa Over The Top Content Market Share by Country (2018-2029)

    Figure 44. Turkey Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 45. Saudi Arabia Over The Top Content Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 46. Apple Revenue Growth Rate in Over The Top Content Business (2018-2023)

    Figure 47. Facebook Revenue Growth Rate in Over The Top Content Business (2018-2023)

    Figure 48. Google Revenue Growth Rate in Over The Top Content Business (2018-2023)

    Figure 49. Netflix Revenue Growth Rate in Over The Top Content Business (2018-2023)

    Figure 50. Nimbuzz Revenue Growth Rate in Over The Top Content Business (2018-2023)

    Figure 51. Tencent Revenue Growth Rate in Over The Top Content Business (2018-2023)

    Figure 52. Limelight Networks Revenue Growth Rate in Over The Top Content Business (2018-2023)

    Figure 53. Brightcove Revenue Growth Rate in Over The Top Content Business (2018-2023)

    Figure 54. Microsoft Corporation Revenue Growth Rate in Over The Top Content Business (2018-2023)

    Figure 55. Roku Revenue Growth Rate in Over The Top Content Business (2018-2023)

    Figure 56. Bottom-up and Top-down Approaches for This Report

    Figure 57. Data Triangulation

    Figure 58. Key Executives Interviewed