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Global Behavioral Targeting Market Research Report 2025
Published Date: May 2025
|
Report Code: QYRE-Auto-22J13830
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Global Behavioral Targeting Market Research Report 2025

Code: QYRE-Auto-22J13830
Report
May 2025
Pages:71
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES
FEATURED COMPANIES
Marketo
GOOGLE INC
Yahoo
Groundtruth
Ionos
MSN Corporation
Revenue Science
Semcasting, Inc.
TACODA Inc.
24/7 Media

Behavioral Targeting Market

The global market for Behavioral Targeting was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.
Behavioural targeting or behavioural advertising is a marketing technique that employs web user information to strengthen advertising campaigns. The method involves gathering data from various sources about the potential customer’s online browsing and shopping behaviours. This data assists create ads that are relevant to that targeted user’s habits and interests. The primary purpose is to deliver advertising messages to the people that have shown the most interest in them. The techniques involve gathering information such as web searches, purchase histories, frequently visited websites, and other information. 
The global behavioral targeting market refers to the market for technologies and techniques used to collect and analyze user behavior data in order to deliver targeted advertisements and personalized content. Behavioral targeting allows advertisers and marketers to tailor their marketing efforts based on user preferences, interests, and online behaviors.
Here are key aspects and components within the global behavioral targeting market:
Data Collection and Analysis: Behavioral targeting relies on the collection and analysis of user data from various sources. This includes tracking user behavior on websites, social media platforms, mobile apps, and other digital touchpoints. Data collection methods may involve cookies, pixels, and other tracking technologies. Advanced analytics tools and algorithms are used to process and interpret the collected data, identifying user preferences, patterns, and trends.
Targeting Parameters: Behavioral targeting uses different parameters to segment and target specific user groups. These parameters may include browsing history, search queries, content consumption, purchase behavior, demographic information, and geographic location. By analyzing these parameters, advertisers can deliver personalized and relevant advertisements to specific user segments.
Advertising Platforms: The market encompasses various advertising platforms and networks that utilize behavioral targeting techniques. This includes display advertising networks, social media advertising platforms, search engine advertising, programmatic advertising, and email marketing tools. These platforms leverage behavioral data to optimize ad placements and target specific user segments.
Benefits for Advertisers and Marketers: Behavioral targeting offers several benefits to advertisers and marketers. It allows for more precise targeting, enabling them to reach the right audience with the right message at the right time. This can lead to higher engagement rates, increased conversion rates, and improved return on investment (ROI) for advertising campaigns. Behavioral targeting also helps in optimizing ad spend by reducing ad wastage and improving campaign performance.
Privacy and Data Protection: With the increasing emphasis on data privacy, the global behavioral targeting market is subject to various regulations and guidelines. Advertisers and marketers need to comply with data protection laws, obtain user consent, and provide transparency regarding data collection and usage. Privacy concerns and regulations may impact the way behavioral targeting is conducted and may require adopting privacy-centric solutions, such as anonymized data and aggregated insights.
Market Growth Factors: The growth of the global behavioral targeting market is influenced by several factors. These include the increasing adoption of digital advertising, the growing need for personalized marketing strategies, advancements in data analytics and machine learning technologies, and the rising demand for efficient ad targeting and optimization solutions. Additionally, the proliferation of smartphones and internet-connected devices further fuels the demand for behavioral targeting techniques.
Competitive Landscape: The global behavioral targeting market is characterized by the presence of various technology providers, advertising platforms, and data analytics companies. These players offer solutions and services ranging from data collection and analysis to ad targeting and campaign optimization. Key players often form partnerships and collaborations to enhance their capabilities and expand their market reach.The global behavioral targeting market refers to the market for technologies and techniques used to collect and analyze user behavior data in order to deliver targeted advertisements and personalized content. Behavioral targeting allows advertisers and marketers to tailor their marketing efforts based on user preferences, interests, and online behaviors.
Here are key aspects and components within the global behavioral targeting market:
Data Collection and Analysis: Behavioral targeting relies on the collection and analysis of user data from various sources. This includes tracking user behavior on websites, social media platforms, mobile apps, and other digital touchpoints. Data collection methods may involve cookies, pixels, and other tracking technologies. Advanced analytics tools and algorithms are used to process and interpret the collected data, identifying user preferences, patterns, and trends.
Targeting Parameters: Behavioral targeting uses different parameters to segment and target specific user groups. These parameters may include browsing history, search queries, content consumption, purchase behavior, demographic information, and geographic location. By analyzing these parameters, advertisers can deliver personalized and relevant advertisements to specific user segments.
Advertising Platforms: The market encompasses various advertising platforms and networks that utilize behavioral targeting techniques. This includes display advertising networks, social media advertising platforms, search engine advertising, programmatic advertising, and email marketing tools. These platforms leverage behavioral data to optimize ad placements and target specific user segments.
Benefits for Advertisers and Marketers: Behavioral targeting offers several benefits to advertisers and marketers. It allows for more precise targeting, enabling them to reach the right audience with the right message at the right time. This can lead to higher engagement rates, increased conversion rates, and improved return on investment (ROI) for advertising campaigns. Behavioral targeting also helps in optimizing ad spend by reducing ad wastage and improving campaign performance.
Privacy and Data Protection: With the increasing emphasis on data privacy, the global behavioral targeting market is subject to various regulations and guidelines. Advertisers and marketers need to comply with data protection laws, obtain user consent, and provide transparency regarding data collection and usage. Privacy concerns and regulations may impact the way behavioral targeting is conducted and may require adopting privacy-centric solutions, such as anonymized data and aggregated insights.
Market Growth Factors: The growth of the global behavioral targeting market is influenced by several factors. These include the increasing adoption of digital advertising, the growing need for personalized marketing strategies, advancements in data analytics and machine learning technologies, and the rising demand for efficient ad targeting and optimization solutions. Additionally, the proliferation of smartphones and internet-connected devices further fuels the demand for behavioral targeting techniques.
Competitive Landscape: The global behavioral targeting market is characterized by the presence of various technology providers, advertising platforms, and data analytics companies. These players offer solutions and services ranging from data collection and analysis to ad targeting and campaign optimization. Key players often form partnerships and collaborations to enhance their capabilities and expand their market reach.
This report aims to provide a comprehensive presentation of the global market for Behavioral Targeting, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Behavioral Targeting.
The Behavioral Targeting market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Behavioral Targeting market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Behavioral Targeting companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Behavioral Targeting Market Report

Report Metric Details
Report Name Behavioral Targeting Market
Segment by Type
  • Onsite Behavioral Targeting
  • Network Behavioral Targeting
Segment by Application
  • BFSI
  • Automotive
  • Retail & E-Commerce
  • Energy & Utilities
  • IT & Telecom
  • Health & Wellness
  • Arts & Entertainment
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Marketo, Inc., Google, Inc., Yahoo, Inc., MSN Corporation, Revenue Science, Semcasting, Inc., TACODA Inc., 24/7 Media, GroundTruth, IONOS
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Behavioral Targeting company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Behavioral Targeting Market report?

Ans: The main players in the Behavioral Targeting Market are Marketo, Inc., Google, Inc., Yahoo, Inc., MSN Corporation, Revenue Science, Semcasting, Inc., TACODA Inc., 24/7 Media, GroundTruth, IONOS

What are the Application segmentation covered in the Behavioral Targeting Market report?

Ans: The Applications covered in the Behavioral Targeting Market report are BFSI, Automotive, Retail & E-Commerce, Energy & Utilities, IT & Telecom, Health & Wellness, Arts & Entertainment

What are the Type segmentation covered in the Behavioral Targeting Market report?

Ans: The Types covered in the Behavioral Targeting Market report are Onsite Behavioral Targeting, Network Behavioral Targeting

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Behavioral Targeting Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Onsite Behavioral Targeting
1.2.3 Network Behavioral Targeting
1.3 Market by Application
1.3.1 Global Behavioral Targeting Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 BFSI
1.3.3 Automotive
1.3.4 Retail & E-Commerce
1.3.5 Energy & Utilities
1.3.6 IT & Telecom
1.3.7 Health & Wellness
1.3.8 Arts & Entertainment
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Behavioral Targeting Market Perspective (2020-2031)
2.2 Global Behavioral Targeting Growth Trends by Region
2.2.1 Global Behavioral Targeting Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Behavioral Targeting Historic Market Size by Region (2020-2025)
2.2.3 Behavioral Targeting Forecasted Market Size by Region (2026-2031)
2.3 Behavioral Targeting Market Dynamics
2.3.1 Behavioral Targeting Industry Trends
2.3.2 Behavioral Targeting Market Drivers
2.3.3 Behavioral Targeting Market Challenges
2.3.4 Behavioral Targeting Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Behavioral Targeting Players by Revenue
3.1.1 Global Top Behavioral Targeting Players by Revenue (2020-2025)
3.1.2 Global Behavioral Targeting Revenue Market Share by Players (2020-2025)
3.2 Global Behavioral Targeting Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Behavioral Targeting Revenue
3.4 Global Behavioral Targeting Market Concentration Ratio
3.4.1 Global Behavioral Targeting Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Behavioral Targeting Revenue in 2024
3.5 Global Key Players of Behavioral Targeting Head office and Area Served
3.6 Global Key Players of Behavioral Targeting, Product and Application
3.7 Global Key Players of Behavioral Targeting, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Behavioral Targeting Breakdown Data by Type
4.1 Global Behavioral Targeting Historic Market Size by Type (2020-2025)
4.2 Global Behavioral Targeting Forecasted Market Size by Type (2026-2031)
5 Behavioral Targeting Breakdown Data by Application
5.1 Global Behavioral Targeting Historic Market Size by Application (2020-2025)
5.2 Global Behavioral Targeting Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Behavioral Targeting Market Size (2020-2031)
6.2 North America Behavioral Targeting Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Behavioral Targeting Market Size by Country (2020-2025)
6.4 North America Behavioral Targeting Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Behavioral Targeting Market Size (2020-2031)
7.2 Europe Behavioral Targeting Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Behavioral Targeting Market Size by Country (2020-2025)
7.4 Europe Behavioral Targeting Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Behavioral Targeting Market Size (2020-2031)
8.2 Asia-Pacific Behavioral Targeting Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Behavioral Targeting Market Size by Region (2020-2025)
8.4 Asia-Pacific Behavioral Targeting Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Behavioral Targeting Market Size (2020-2031)
9.2 Latin America Behavioral Targeting Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Behavioral Targeting Market Size by Country (2020-2025)
9.4 Latin America Behavioral Targeting Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Behavioral Targeting Market Size (2020-2031)
10.2 Middle East & Africa Behavioral Targeting Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Behavioral Targeting Market Size by Country (2020-2025)
10.4 Middle East & Africa Behavioral Targeting Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Marketo, Inc.
11.1.1 Marketo, Inc. Company Details
11.1.2 Marketo, Inc. Business Overview
11.1.3 Marketo, Inc. Behavioral Targeting Introduction
11.1.4 Marketo, Inc. Revenue in Behavioral Targeting Business (2020-2025)
11.1.5 Marketo, Inc. Recent Development
11.2 Google, Inc.
11.2.1 Google, Inc. Company Details
11.2.2 Google, Inc. Business Overview
11.2.3 Google, Inc. Behavioral Targeting Introduction
11.2.4 Google, Inc. Revenue in Behavioral Targeting Business (2020-2025)
11.2.5 Google, Inc. Recent Development
11.3 Yahoo, Inc.
11.3.1 Yahoo, Inc. Company Details
11.3.2 Yahoo, Inc. Business Overview
11.3.3 Yahoo, Inc. Behavioral Targeting Introduction
11.3.4 Yahoo, Inc. Revenue in Behavioral Targeting Business (2020-2025)
11.3.5 Yahoo, Inc. Recent Development
11.4 MSN Corporation
11.4.1 MSN Corporation Company Details
11.4.2 MSN Corporation Business Overview
11.4.3 MSN Corporation Behavioral Targeting Introduction
11.4.4 MSN Corporation Revenue in Behavioral Targeting Business (2020-2025)
11.4.5 MSN Corporation Recent Development
11.5 Revenue Science
11.5.1 Revenue Science Company Details
11.5.2 Revenue Science Business Overview
11.5.3 Revenue Science Behavioral Targeting Introduction
11.5.4 Revenue Science Revenue in Behavioral Targeting Business (2020-2025)
11.5.5 Revenue Science Recent Development
11.6 Semcasting, Inc.
11.6.1 Semcasting, Inc. Company Details
11.6.2 Semcasting, Inc. Business Overview
11.6.3 Semcasting, Inc. Behavioral Targeting Introduction
11.6.4 Semcasting, Inc. Revenue in Behavioral Targeting Business (2020-2025)
11.6.5 Semcasting, Inc. Recent Development
11.7 TACODA Inc.
11.7.1 TACODA Inc. Company Details
11.7.2 TACODA Inc. Business Overview
11.7.3 TACODA Inc. Behavioral Targeting Introduction
11.7.4 TACODA Inc. Revenue in Behavioral Targeting Business (2020-2025)
11.7.5 TACODA Inc. Recent Development
11.8 24/7 Media
11.8.1 24/7 Media Company Details
11.8.2 24/7 Media Business Overview
11.8.3 24/7 Media Behavioral Targeting Introduction
11.8.4 24/7 Media Revenue in Behavioral Targeting Business (2020-2025)
11.8.5 24/7 Media Recent Development
11.9 GroundTruth
11.9.1 GroundTruth Company Details
11.9.2 GroundTruth Business Overview
11.9.3 GroundTruth Behavioral Targeting Introduction
11.9.4 GroundTruth Revenue in Behavioral Targeting Business (2020-2025)
11.9.5 GroundTruth Recent Development
11.10 IONOS
11.10.1 IONOS Company Details
11.10.2 IONOS Business Overview
11.10.3 IONOS Behavioral Targeting Introduction
11.10.4 IONOS Revenue in Behavioral Targeting Business (2020-2025)
11.10.5 IONOS Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
FEATURED COMPANIES
Marketo
GOOGLE INC
Yahoo
Groundtruth
Ionos
MSN Corporation
Revenue Science
Semcasting, Inc.
TACODA Inc.
24/7 Media
List of Tables
 Table 1. Global Behavioral Targeting Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
 Table 2. Key Players of Onsite Behavioral Targeting
 Table 3. Key Players of Network Behavioral Targeting
 Table 4. Global Behavioral Targeting Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
 Table 5. Global Behavioral Targeting Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 6. Global Behavioral Targeting Market Size by Region (2020-2025) & (US$ Million)
 Table 7. Global Behavioral Targeting Market Share by Region (2020-2025)
 Table 8. Global Behavioral Targeting Forecasted Market Size by Region (2026-2031) & (US$ Million)
 Table 9. Global Behavioral Targeting Market Share by Region (2026-2031)
 Table 10. Behavioral Targeting Market Trends
 Table 11. Behavioral Targeting Market Drivers
 Table 12. Behavioral Targeting Market Challenges
 Table 13. Behavioral Targeting Market Restraints
 Table 14. Global Behavioral Targeting Revenue by Players (2020-2025) & (US$ Million)
 Table 15. Global Behavioral Targeting Market Share by Players (2020-2025)
 Table 16. Global Top Behavioral Targeting Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Behavioral Targeting as of 2024)
 Table 17. Ranking of Global Top Behavioral Targeting Companies by Revenue (US$ Million) in 2024
 Table 18. Global 5 Largest Players Market Share by Behavioral Targeting Revenue (CR5 and HHI) & (2020-2025)
 Table 19. Global Key Players of Behavioral Targeting, Headquarters and Area Served
 Table 20. Global Key Players of Behavioral Targeting, Product and Application
 Table 21. Global Key Players of Behavioral Targeting, Date of Enter into This Industry
 Table 22. Mergers & Acquisitions, Expansion Plans
 Table 23. Global Behavioral Targeting Market Size by Type (2020-2025) & (US$ Million)
 Table 24. Global Behavioral Targeting Revenue Market Share by Type (2020-2025)
 Table 25. Global Behavioral Targeting Forecasted Market Size by Type (2026-2031) & (US$ Million)
 Table 26. Global Behavioral Targeting Revenue Market Share by Type (2026-2031)
 Table 27. Global Behavioral Targeting Market Size by Application (2020-2025) & (US$ Million)
 Table 28. Global Behavioral Targeting Revenue Market Share by Application (2020-2025)
 Table 29. Global Behavioral Targeting Forecasted Market Size by Application (2026-2031) & (US$ Million)
 Table 30. Global Behavioral Targeting Revenue Market Share by Application (2026-2031)
 Table 31. North America Behavioral Targeting Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 32. North America Behavioral Targeting Market Size by Country (2020-2025) & (US$ Million)
 Table 33. North America Behavioral Targeting Market Size by Country (2026-2031) & (US$ Million)
 Table 34. Europe Behavioral Targeting Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 35. Europe Behavioral Targeting Market Size by Country (2020-2025) & (US$ Million)
 Table 36. Europe Behavioral Targeting Market Size by Country (2026-2031) & (US$ Million)
 Table 37. Asia-Pacific Behavioral Targeting Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 38. Asia-Pacific Behavioral Targeting Market Size by Region (2020-2025) & (US$ Million)
 Table 39. Asia-Pacific Behavioral Targeting Market Size by Region (2026-2031) & (US$ Million)
 Table 40. Latin America Behavioral Targeting Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 41. Latin America Behavioral Targeting Market Size by Country (2020-2025) & (US$ Million)
 Table 42. Latin America Behavioral Targeting Market Size by Country (2026-2031) & (US$ Million)
 Table 43. Middle East & Africa Behavioral Targeting Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 44. Middle East & Africa Behavioral Targeting Market Size by Country (2020-2025) & (US$ Million)
 Table 45. Middle East & Africa Behavioral Targeting Market Size by Country (2026-2031) & (US$ Million)
 Table 46. Marketo, Inc. Company Details
 Table 47. Marketo, Inc. Business Overview
 Table 48. Marketo, Inc. Behavioral Targeting Product
 Table 49. Marketo, Inc. Revenue in Behavioral Targeting Business (2020-2025) & (US$ Million)
 Table 50. Marketo, Inc. Recent Development
 Table 51. Google, Inc. Company Details
 Table 52. Google, Inc. Business Overview
 Table 53. Google, Inc. Behavioral Targeting Product
 Table 54. Google, Inc. Revenue in Behavioral Targeting Business (2020-2025) & (US$ Million)
 Table 55. Google, Inc. Recent Development
 Table 56. Yahoo, Inc. Company Details
 Table 57. Yahoo, Inc. Business Overview
 Table 58. Yahoo, Inc. Behavioral Targeting Product
 Table 59. Yahoo, Inc. Revenue in Behavioral Targeting Business (2020-2025) & (US$ Million)
 Table 60. Yahoo, Inc. Recent Development
 Table 61. MSN Corporation Company Details
 Table 62. MSN Corporation Business Overview
 Table 63. MSN Corporation Behavioral Targeting Product
 Table 64. MSN Corporation Revenue in Behavioral Targeting Business (2020-2025) & (US$ Million)
 Table 65. MSN Corporation Recent Development
 Table 66. Revenue Science Company Details
 Table 67. Revenue Science Business Overview
 Table 68. Revenue Science Behavioral Targeting Product
 Table 69. Revenue Science Revenue in Behavioral Targeting Business (2020-2025) & (US$ Million)
 Table 70. Revenue Science Recent Development
 Table 71. Semcasting, Inc. Company Details
 Table 72. Semcasting, Inc. Business Overview
 Table 73. Semcasting, Inc. Behavioral Targeting Product
 Table 74. Semcasting, Inc. Revenue in Behavioral Targeting Business (2020-2025) & (US$ Million)
 Table 75. Semcasting, Inc. Recent Development
 Table 76. TACODA Inc. Company Details
 Table 77. TACODA Inc. Business Overview
 Table 78. TACODA Inc. Behavioral Targeting Product
 Table 79. TACODA Inc. Revenue in Behavioral Targeting Business (2020-2025) & (US$ Million)
 Table 80. TACODA Inc. Recent Development
 Table 81. 24/7 Media Company Details
 Table 82. 24/7 Media Business Overview
 Table 83. 24/7 Media Behavioral Targeting Product
 Table 84. 24/7 Media Revenue in Behavioral Targeting Business (2020-2025) & (US$ Million)
 Table 85. 24/7 Media Recent Development
 Table 86. GroundTruth Company Details
 Table 87. GroundTruth Business Overview
 Table 88. GroundTruth Behavioral Targeting Product
 Table 89. GroundTruth Revenue in Behavioral Targeting Business (2020-2025) & (US$ Million)
 Table 90. GroundTruth Recent Development
 Table 91. IONOS Company Details
 Table 92. IONOS Business Overview
 Table 93. IONOS Behavioral Targeting Product
 Table 94. IONOS Revenue in Behavioral Targeting Business (2020-2025) & (US$ Million)
 Table 95. IONOS Recent Development
 Table 96. Research Programs/Design for This Report
 Table 97. Key Data Information from Secondary Sources
 Table 98. Key Data Information from Primary Sources
 Table 99. Authors List of This Report


List of Figures
 Figure 1. Behavioral Targeting Picture
 Figure 2. Global Behavioral Targeting Market Size Comparison by Type (2020-2031) & (US$ Million)
 Figure 3. Global Behavioral Targeting Market Share by Type: 2024 VS 2031
 Figure 4. Onsite Behavioral Targeting Features
 Figure 5. Network Behavioral Targeting Features
 Figure 6. Global Behavioral Targeting Market Size by Application (2020-2031) & (US$ Million)
 Figure 7. Global Behavioral Targeting Market Share by Application: 2024 VS 2031
 Figure 8. BFSI Case Studies
 Figure 9. Automotive Case Studies
 Figure 10. Retail & E-Commerce Case Studies
 Figure 11. Energy & Utilities Case Studies
 Figure 12. IT & Telecom Case Studies
 Figure 13. Health & Wellness Case Studies
 Figure 14. Arts & Entertainment Case Studies
 Figure 15. Behavioral Targeting Report Years Considered
 Figure 16. Global Behavioral Targeting Market Size (US$ Million), Year-over-Year: 2020-2031
 Figure 17. Global Behavioral Targeting Market Size, (US$ Million), 2020 VS 2024 VS 2031
 Figure 18. Global Behavioral Targeting Market Share by Region: 2024 VS 2031
 Figure 19. Global Behavioral Targeting Market Share by Players in 2024
 Figure 20. Global Top Behavioral Targeting Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Behavioral Targeting as of 2024)
 Figure 21. The Top 10 and 5 Players Market Share by Behavioral Targeting Revenue in 2024
 Figure 22. North America Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 23. North America Behavioral Targeting Market Share by Country (2020-2031)
 Figure 24. United States Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 25. Canada Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 26. Europe Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 27. Europe Behavioral Targeting Market Share by Country (2020-2031)
 Figure 28. Germany Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 29. France Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 30. U.K. Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 31. Italy Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 32. Russia Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 33. Nordic Countries Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 34. Asia-Pacific Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 35. Asia-Pacific Behavioral Targeting Market Share by Region (2020-2031)
 Figure 36. China Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 37. Japan Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 38. South Korea Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 39. Southeast Asia Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 40. India Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 41. Australia Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 42. Latin America Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 43. Latin America Behavioral Targeting Market Share by Country (2020-2031)
 Figure 44. Mexico Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 45. Brazil Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 46. Middle East & Africa Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 47. Middle East & Africa Behavioral Targeting Market Share by Country (2020-2031)
 Figure 48. Turkey Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 49. Saudi Arabia Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 50. UAE Behavioral Targeting Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 51. Marketo, Inc. Revenue Growth Rate in Behavioral Targeting Business (2020-2025)
 Figure 52. Google, Inc. Revenue Growth Rate in Behavioral Targeting Business (2020-2025)
 Figure 53. Yahoo, Inc. Revenue Growth Rate in Behavioral Targeting Business (2020-2025)
 Figure 54. MSN Corporation Revenue Growth Rate in Behavioral Targeting Business (2020-2025)
 Figure 55. Revenue Science Revenue Growth Rate in Behavioral Targeting Business (2020-2025)
 Figure 56. Semcasting, Inc. Revenue Growth Rate in Behavioral Targeting Business (2020-2025)
 Figure 57. TACODA Inc. Revenue Growth Rate in Behavioral Targeting Business (2020-2025)
 Figure 58. 24/7 Media Revenue Growth Rate in Behavioral Targeting Business (2020-2025)
 Figure 59. GroundTruth Revenue Growth Rate in Behavioral Targeting Business (2020-2025)
 Figure 60. IONOS Revenue Growth Rate in Behavioral Targeting Business (2020-2025)
 Figure 61. Bottom-up and Top-down Approaches for This Report
 Figure 62. Data Triangulation
 Figure 63. Key Executives Interviewed
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