Global Mobile AB Testing Market Research Report 2023

The global Mobile AB Testing market was valued at US$ million in 2022 and is anticipated to reach US$ million by 2029, witnessing a CAGR of % during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

North American market for Mobile AB Testing is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

Asia-Pacific market for Mobile AB Testing is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

The global market for Mobile AB Testing in APP is estimated to increase from $ million in 2023 to $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

The key global companies of Mobile AB Testing include Adobe, App Samurai, Apptentive, Apptimize, Google, Leanplum, Mixpanel, Optimizely and Oracle, etc. In 2022, the world's top three vendors accounted for approximately % of the revenue.

This report aims to provide a comprehensive presentation of the global market for Mobile AB Testing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile AB Testing.

The Mobile AB Testing market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Mobile AB Testing market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Mobile AB Testing companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Mobile AB Testing Market Size Growth Rate by Type: 2018 VS 2022 VS 2029

1.2.2 Single Variable Testing

1.2.3 Multivariate Testing

1.3 Market by Application

1.3.1 Global Mobile AB Testing Market Growth by Application: 2018 VS 2022 VS 2029

1.3.2 APP

1.3.3 Web

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2.1 Global Mobile AB Testing Market Perspective (2018-2029)

2.2 Mobile AB Testing Growth Trends by Region

2.2.1 Global Mobile AB Testing Market Size by Region: 2018 VS 2022 VS 2029

2.2.2 Mobile AB Testing Historic Market Size by Region (2018-2023)

2.2.3 Mobile AB Testing Forecasted Market Size by Region (2024-2029)

2.3 Mobile AB Testing Market Dynamics

2.3.1 Mobile AB Testing Industry Trends

2.3.2 Mobile AB Testing Market Drivers

2.3.3 Mobile AB Testing Market Challenges

2.3.4 Mobile AB Testing Market Restraints

3.1 Global Top Mobile AB Testing Players by Revenue

3.1.1 Global Top Mobile AB Testing Players by Revenue (2018-2023)

3.1.2 Global Mobile AB Testing Revenue Market Share by Players (2018-2023)

3.2 Global Mobile AB Testing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Mobile AB Testing Revenue

3.4 Global Mobile AB Testing Market Concentration Ratio

3.4.1 Global Mobile AB Testing Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Mobile AB Testing Revenue in 2022

3.5 Mobile AB Testing Key Players Head office and Area Served

3.6 Key Players Mobile AB Testing Product Solution and Service

3.7 Date of Enter into Mobile AB Testing Market

3.8 Mergers & Acquisitions, Expansion Plans

4.1 Global Mobile AB Testing Historic Market Size by Type (2018-2023)

4.2 Global Mobile AB Testing Forecasted Market Size by Type (2024-2029)

5.1 Global Mobile AB Testing Historic Market Size by Application (2018-2023)

5.2 Global Mobile AB Testing Forecasted Market Size by Application (2024-2029)

6.1 North America Mobile AB Testing Market Size (2018-2029)

6.2 North America Mobile AB Testing Market Growth Rate by Country: 2018 VS 2022 VS 2029

6.3 North America Mobile AB Testing Market Size by Country (2018-2023)

6.4 North America Mobile AB Testing Market Size by Country (2024-2029)

6.5 United States

6.6 Canada

7.1 Europe Mobile AB Testing Market Size (2018-2029)

7.2 Europe Mobile AB Testing Market Growth Rate by Country: 2018 VS 2022 VS 2029

7.3 Europe Mobile AB Testing Market Size by Country (2018-2023)

7.4 Europe Mobile AB Testing Market Size by Country (2024-2029)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8.1 Asia-Pacific Mobile AB Testing Market Size (2018-2029)

8.2 Asia-Pacific Mobile AB Testing Market Growth Rate by Region: 2018 VS 2022 VS 2029

8.3 Asia-Pacific Mobile AB Testing Market Size by Region (2018-2023)

8.4 Asia-Pacific Mobile AB Testing Market Size by Region (2024-2029)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9.1 Latin America Mobile AB Testing Market Size (2018-2029)

9.2 Latin America Mobile AB Testing Market Growth Rate by Country: 2018 VS 2022 VS 2029

9.3 Latin America Mobile AB Testing Market Size by Country (2018-2023)

9.4 Latin America Mobile AB Testing Market Size by Country (2024-2029)

9.5 Mexico

9.6 Brazil

10.1 Middle East & Africa Mobile AB Testing Market Size (2018-2029)

10.2 Middle East & Africa Mobile AB Testing Market Growth Rate by Country: 2018 VS 2022 VS 2029

10.3 Middle East & Africa Mobile AB Testing Market Size by Country (2018-2023)

10.4 Middle East & Africa Mobile AB Testing Market Size by Country (2024-2029)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11.1 Adobe

11.1.1 Adobe Company Detail

11.1.2 Adobe Business Overview

11.1.3 Adobe Mobile AB Testing Introduction

11.1.4 Adobe Revenue in Mobile AB Testing Business (2018-2023)

11.1.5 Adobe Recent Development

11.2 App Samurai

11.2.1 App Samurai Company Detail

11.2.2 App Samurai Business Overview

11.2.3 App Samurai Mobile AB Testing Introduction

11.2.4 App Samurai Revenue in Mobile AB Testing Business (2018-2023)

11.2.5 App Samurai Recent Development

11.3 Apptentive

11.3.1 Apptentive Company Detail

11.3.2 Apptentive Business Overview

11.3.3 Apptentive Mobile AB Testing Introduction

11.3.4 Apptentive Revenue in Mobile AB Testing Business (2018-2023)

11.3.5 Apptentive Recent Development

11.4 Apptimize

11.4.1 Apptimize Company Detail

11.4.2 Apptimize Business Overview

11.4.3 Apptimize Mobile AB Testing Introduction

11.4.4 Apptimize Revenue in Mobile AB Testing Business (2018-2023)

11.4.5 Apptimize Recent Development

11.5 Google

11.5.1 Google Company Detail

11.5.2 Google Business Overview

11.5.3 Google Mobile AB Testing Introduction

11.5.4 Google Revenue in Mobile AB Testing Business (2018-2023)

11.5.5 Google Recent Development

11.6 Leanplum

11.6.1 Leanplum Company Detail

11.6.2 Leanplum Business Overview

11.6.3 Leanplum Mobile AB Testing Introduction

11.6.4 Leanplum Revenue in Mobile AB Testing Business (2018-2023)

11.6.5 Leanplum Recent Development

11.7 Mixpanel

11.7.1 Mixpanel Company Detail

11.7.2 Mixpanel Business Overview

11.7.3 Mixpanel Mobile AB Testing Introduction

11.7.4 Mixpanel Revenue in Mobile AB Testing Business (2018-2023)

11.7.5 Mixpanel Recent Development

11.8 Optimizely

11.8.1 Optimizely Company Detail

11.8.2 Optimizely Business Overview

11.8.3 Optimizely Mobile AB Testing Introduction

11.8.4 Optimizely Revenue in Mobile AB Testing Business (2018-2023)

11.8.5 Optimizely Recent Development

11.9 Oracle

11.9.1 Oracle Company Detail

11.9.2 Oracle Business Overview

11.9.3 Oracle Mobile AB Testing Introduction

11.9.4 Oracle Revenue in Mobile AB Testing Business (2018-2023)

11.9.5 Oracle Recent Development

11.10 ShepHertz Technologies

11.10.1 ShepHertz Technologies Company Detail

11.10.2 ShepHertz Technologies Business Overview

11.10.3 ShepHertz Technologies Mobile AB Testing Introduction

11.10.4 ShepHertz Technologies Revenue in Mobile AB Testing Business (2018-2023)

11.10.5 ShepHertz Technologies Recent Development

11.11 Taplytics

11.11.1 Taplytics Company Detail

11.11.2 Taplytics Business Overview

11.11.3 Taplytics Mobile AB Testing Introduction

11.11.4 Taplytics Revenue in Mobile AB Testing Business (2018-2023)

11.11.5 Taplytics Recent Development

11.12 Unbounce

11.12.1 Unbounce Company Detail

11.12.2 Unbounce Business Overview

11.12.3 Unbounce Mobile AB Testing Introduction

11.12.4 Unbounce Revenue in Mobile AB Testing Business (2018-2023)

11.12.5 Unbounce Recent Development

11.13 Wingify

11.13.1 Wingify Company Detail

11.13.2 Wingify Business Overview

11.13.3 Wingify Mobile AB Testing Introduction

11.13.4 Wingify Revenue in Mobile AB Testing Business (2018-2023)

11.13.5 Wingify Recent Development

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

List of Tables

    Table 1. Global Mobile AB Testing Market Size Growth Rate by Type (US$ Million): 2018 VS 2022 VS 2029

    Table 2. Key Players of Single Variable Testing

    Table 3. Key Players of Multivariate Testing

    Table 4. Global Mobile AB Testing Market Size Growth by Application (US$ Million): 2018 VS 2022 VS 2029

    Table 5. Global Mobile AB Testing Market Size by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 6. Global Mobile AB Testing Market Size by Region (2018-2023) & (US$ Million)

    Table 7. Global Mobile AB Testing Market Share by Region (2018-2023)

    Table 8. Global Mobile AB Testing Forecasted Market Size by Region (2024-2029) & (US$ Million)

    Table 9. Global Mobile AB Testing Market Share by Region (2024-2029)

    Table 10. Mobile AB Testing Market Trends

    Table 11. Mobile AB Testing Market Drivers

    Table 12. Mobile AB Testing Market Challenges

    Table 13. Mobile AB Testing Market Restraints

    Table 14. Global Mobile AB Testing Revenue by Players (2018-2023) & (US$ Million)

    Table 15. Global Mobile AB Testing Market Share by Players (2018-2023)

    Table 16. Global Top Mobile AB Testing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile AB Testing as of 2022)

    Table 17. Ranking of Global Top Mobile AB Testing Companies by Revenue (US$ Million) in 2022

    Table 18. Global 5 Largest Players Market Share by Mobile AB Testing Revenue (CR5 and HHI) & (2018-2023)

    Table 19. Key Players Headquarters and Area Served

    Table 20. Key Players Mobile AB Testing Product Solution and Service

    Table 21. Date of Enter into Mobile AB Testing Market

    Table 22. Mergers & Acquisitions, Expansion Plans

    Table 23. Global Mobile AB Testing Market Size by Type (2018-2023) & (US$ Million)

    Table 24. Global Mobile AB Testing Revenue Market Share by Type (2018-2023)

    Table 25. Global Mobile AB Testing Forecasted Market Size by Type (2024-2029) & (US$ Million)

    Table 26. Global Mobile AB Testing Revenue Market Share by Type (2024-2029)

    Table 27. Global Mobile AB Testing Market Size by Application (2018-2023) & (US$ Million)

    Table 28. Global Mobile AB Testing Revenue Market Share by Application (2018-2023)

    Table 29. Global Mobile AB Testing Forecasted Market Size by Application (2024-2029) & (US$ Million)

    Table 30. Global Mobile AB Testing Revenue Market Share by Application (2024-2029)

    Table 31. North America Mobile AB Testing Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 32. North America Mobile AB Testing Market Size by Country (2018-2023) & (US$ Million)

    Table 33. North America Mobile AB Testing Market Size by Country (2024-2029) & (US$ Million)

    Table 34. Europe Mobile AB Testing Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 35. Europe Mobile AB Testing Market Size by Country (2018-2023) & (US$ Million)

    Table 36. Europe Mobile AB Testing Market Size by Country (2024-2029) & (US$ Million)

    Table 37. Asia-Pacific Mobile AB Testing Market Size Growth Rate by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 38. Asia-Pacific Mobile AB Testing Market Size by Region (2018-2023) & (US$ Million)

    Table 39. Asia-Pacific Mobile AB Testing Market Size by Region (2024-2029) & (US$ Million)

    Table 40. Latin America Mobile AB Testing Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 41. Latin America Mobile AB Testing Market Size by Country (2018-2023) & (US$ Million)

    Table 42. Latin America Mobile AB Testing Market Size by Country (2024-2029) & (US$ Million)

    Table 43. Middle East & Africa Mobile AB Testing Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 44. Middle East & Africa Mobile AB Testing Market Size by Country (2018-2023) & (US$ Million)

    Table 45. Middle East & Africa Mobile AB Testing Market Size by Country (2024-2029) & (US$ Million)

    Table 46. Adobe Company Detail

    Table 47. Adobe Business Overview

    Table 48. Adobe Mobile AB Testing Product

    Table 49. Adobe Revenue in Mobile AB Testing Business (2018-2023) & (US$ Million)

    Table 50. Adobe Recent Development

    Table 51. App Samurai Company Detail

    Table 52. App Samurai Business Overview

    Table 53. App Samurai Mobile AB Testing Product

    Table 54. App Samurai Revenue in Mobile AB Testing Business (2018-2023) & (US$ Million)

    Table 55. App Samurai Recent Development

    Table 56. Apptentive Company Detail

    Table 57. Apptentive Business Overview

    Table 58. Apptentive Mobile AB Testing Product

    Table 59. Apptentive Revenue in Mobile AB Testing Business (2018-2023) & (US$ Million)

    Table 60. Apptentive Recent Development

    Table 61. Apptimize Company Detail

    Table 62. Apptimize Business Overview

    Table 63. Apptimize Mobile AB Testing Product

    Table 64. Apptimize Revenue in Mobile AB Testing Business (2018-2023) & (US$ Million)

    Table 65. Apptimize Recent Development

    Table 66. Google Company Detail

    Table 67. Google Business Overview

    Table 68. Google Mobile AB Testing Product

    Table 69. Google Revenue in Mobile AB Testing Business (2018-2023) & (US$ Million)

    Table 70. Google Recent Development

    Table 71. Leanplum Company Detail

    Table 72. Leanplum Business Overview

    Table 73. Leanplum Mobile AB Testing Product

    Table 74. Leanplum Revenue in Mobile AB Testing Business (2018-2023) & (US$ Million)

    Table 75. Leanplum Recent Development

    Table 76. Mixpanel Company Detail

    Table 77. Mixpanel Business Overview

    Table 78. Mixpanel Mobile AB Testing Product

    Table 79. Mixpanel Revenue in Mobile AB Testing Business (2018-2023) & (US$ Million)

    Table 80. Mixpanel Recent Development

    Table 81. Optimizely Company Detail

    Table 82. Optimizely Business Overview

    Table 83. Optimizely Mobile AB Testing Product

    Table 84. Optimizely Revenue in Mobile AB Testing Business (2018-2023) & (US$ Million)

    Table 85. Optimizely Recent Development

    Table 86. Oracle Company Detail

    Table 87. Oracle Business Overview

    Table 88. Oracle Mobile AB Testing Product

    Table 89. Oracle Revenue in Mobile AB Testing Business (2018-2023) & (US$ Million)

    Table 90. Oracle Recent Development

    Table 91. ShepHertz Technologies Company Detail

    Table 92. ShepHertz Technologies Business Overview

    Table 93. ShepHertz Technologies Mobile AB Testing Product

    Table 94. ShepHertz Technologies Revenue in Mobile AB Testing Business (2018-2023) & (US$ Million)

    Table 95. ShepHertz Technologies Recent Development

    Table 96. Taplytics Company Detail

    Table 97. Taplytics Business Overview

    Table 98. Taplytics Mobile AB Testing Product

    Table 99. Taplytics Revenue in Mobile AB Testing Business (2018-2023) & (US$ Million)

    Table 100. Taplytics Recent Development

    Table 101. Unbounce Company Detail

    Table 102. Unbounce Business Overview

    Table 103. Unbounce Mobile AB Testing Product

    Table 104. Unbounce Revenue in Mobile AB Testing Business (2018-2023) & (US$ Million)

    Table 105. Unbounce Recent Development

    Table 106. Wingify Company Detail

    Table 107. Wingify Business Overview

    Table 108. Wingify Mobile AB Testing Product

    Table 109. Wingify Revenue in Mobile AB Testing Business (2018-2023) & (US$ Million)

    Table 110. Wingify Recent Development

    Table 111. Research Programs/Design for This Report

    Table 112. Key Data Information from Secondary Sources

    Table 113. Key Data Information from Primary Sources

List of Figures

    Figure 1. Global Mobile AB Testing Market Size Comparison by Type (2023-2029) & (US$ Million)

    Figure 2. Global Mobile AB Testing Market Share by Type: 2022 VS 2029

    Figure 3. Single Variable Testing Features

    Figure 4. Multivariate Testing Features

    Figure 5. Global Mobile AB Testing Market Size Comparison by Application (2023-2029) & (US$ Million)

    Figure 6. Global Mobile AB Testing Market Share by Application: 2022 VS 2029

    Figure 7. APP Case Studies

    Figure 8. Web Case Studies

    Figure 9. Mobile AB Testing Report Years Considered

    Figure 10. Global Mobile AB Testing Market Size (US$ Million), Year-over-Year: 2018-2029

    Figure 11. Global Mobile AB Testing Market Size, (US$ Million), 2018 VS 2022 VS 2029

    Figure 12. Global Mobile AB Testing Market Share by Region: 2022 VS 2029

    Figure 13. Global Mobile AB Testing Market Share by Players in 2022

    Figure 14. Global Top Mobile AB Testing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile AB Testing as of 2022)

    Figure 15. The Top 10 and 5 Players Market Share by Mobile AB Testing Revenue in 2022

    Figure 16. North America Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 17. North America Mobile AB Testing Market Share by Country (2018-2029)

    Figure 18. United States Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 19. Canada Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 20. Europe Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 21. Europe Mobile AB Testing Market Share by Country (2018-2029)

    Figure 22. Germany Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 23. France Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 24. U.K. Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 25. Italy Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 26. Russia Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 27. Nordic Countries Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 28. Asia-Pacific Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 29. Asia-Pacific Mobile AB Testing Market Share by Region (2018-2029)

    Figure 30. China Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 31. Japan Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 32. South Korea Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 33. Southeast Asia Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 34. India Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 35. Australia Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 36. Latin America Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 37. Latin America Mobile AB Testing Market Share by Country (2018-2029)

    Figure 38. Mexico Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 39. Brazil Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 40. Middle East & Africa Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 41. Middle East & Africa Mobile AB Testing Market Share by Country (2018-2029)

    Figure 42. Turkey Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 43. Saudi Arabia Mobile AB Testing Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 44. Adobe Revenue Growth Rate in Mobile AB Testing Business (2018-2023)

    Figure 45. App Samurai Revenue Growth Rate in Mobile AB Testing Business (2018-2023)

    Figure 46. Apptentive Revenue Growth Rate in Mobile AB Testing Business (2018-2023)

    Figure 47. Apptimize Revenue Growth Rate in Mobile AB Testing Business (2018-2023)

    Figure 48. Google Revenue Growth Rate in Mobile AB Testing Business (2018-2023)

    Figure 49. Leanplum Revenue Growth Rate in Mobile AB Testing Business (2018-2023)

    Figure 50. Mixpanel Revenue Growth Rate in Mobile AB Testing Business (2018-2023)

    Figure 51. Optimizely Revenue Growth Rate in Mobile AB Testing Business (2018-2023)

    Figure 52. Oracle Revenue Growth Rate in Mobile AB Testing Business (2018-2023)

    Figure 53. ShepHertz Technologies Revenue Growth Rate in Mobile AB Testing Business (2018-2023)

    Figure 54. Taplytics Revenue Growth Rate in Mobile AB Testing Business (2018-2023)

    Figure 55. Unbounce Revenue Growth Rate in Mobile AB Testing Business (2018-2023)

    Figure 56. Wingify Revenue Growth Rate in Mobile AB Testing Business (2018-2023)

    Figure 57. Bottom-up and Top-down Approaches for This Report

    Figure 58. Data Triangulation

    Figure 59. Key Executives Interviewed