Global Marketing Cloud Solution Market Research Report 2023

Market

A marketing cloud solution is a comprehensive software platform that offers various tools and capabilities for managing and optimizing marketing efforts. It typically includes features for email marketing, customer relationship management (CRM), data analytics, campaign management, and automation to enhance marketing campaigns and customer engagement.

According to new survey, global Marketing Cloud Solution market is projected to reach US$ million in 2029, increasing from US$ million in 2022, with the CAGR of % during the period of 2023 to 2029.

Marketing cloud solutions are witnessing significant adoption as businesses increasingly rely on data-driven marketing strategies. These solutions offer comprehensive tools for customer relationship management (CRM), automation, analytics, and multi-channel marketing. The market is characterized by a growing demand for personalized customer experiences, real-time data analysis, and the integration of artificial intelligence and machine learning for improved targeting and campaign optimization

Report Scope

This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Marketing Cloud Solution market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.

Scope of Market Report

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Marketing Cloud Solution Market Size Growth Rate by Type: 2018 VS 2022 VS 2029

1.2.2 Public

1.2.3 Private

1.2.4 Hybrid

1.3 Market by Application

1.3.1 Global Marketing Cloud Solution Market Growth by Application: 2018 VS 2022 VS 2029

1.3.2 Campaign Management

1.3.3 Customer Management

1.3.4 Experience Management

1.3.5 Analytic and Insights

1.3.6 Real-Time Engagement

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2.1 Global Marketing Cloud Solution Market Perspective (2018-2029)

2.2 Marketing Cloud Solution Growth Trends by Region

2.2.1 Global Marketing Cloud Solution Market Size by Region: 2018 VS 2022 VS 2029

2.2.2 Marketing Cloud Solution Historic Market Size by Region (2018-2023)

2.2.3 Marketing Cloud Solution Forecasted Market Size by Region (2024-2029)

2.3 Marketing Cloud Solution Market Dynamics

2.3.1 Marketing Cloud Solution Industry Trends

2.3.2 Marketing Cloud Solution Market Drivers

2.3.3 Marketing Cloud Solution Market Challenges

2.3.4 Marketing Cloud Solution Market Restraints

3.1 Global Top Marketing Cloud Solution Players by Revenue

3.1.1 Global Top Marketing Cloud Solution Players by Revenue (2018-2023)

3.1.2 Global Marketing Cloud Solution Revenue Market Share by Players (2018-2023)

3.2 Global Marketing Cloud Solution Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Marketing Cloud Solution Revenue

3.4 Global Marketing Cloud Solution Market Concentration Ratio

3.4.1 Global Marketing Cloud Solution Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Marketing Cloud Solution Revenue in 2022

3.5 Marketing Cloud Solution Key Players Head office and Area Served

3.6 Key Players Marketing Cloud Solution Product Solution and Service

3.7 Date of Enter into Marketing Cloud Solution Market

3.8 Mergers & Acquisitions, Expansion Plans

4.1 Global Marketing Cloud Solution Historic Market Size by Type (2018-2023)

4.2 Global Marketing Cloud Solution Forecasted Market Size by Type (2024-2029)

5.1 Global Marketing Cloud Solution Historic Market Size by Application (2018-2023)

5.2 Global Marketing Cloud Solution Forecasted Market Size by Application (2024-2029)

6.1 North America Marketing Cloud Solution Market Size (2018-2029)

6.2 North America Marketing Cloud Solution Market Growth Rate by Country: 2018 VS 2022 VS 2029

6.3 North America Marketing Cloud Solution Market Size by Country (2018-2023)

6.4 North America Marketing Cloud Solution Market Size by Country (2024-2029)

6.5 United States

6.6 Canada

7.1 Europe Marketing Cloud Solution Market Size (2018-2029)

7.2 Europe Marketing Cloud Solution Market Growth Rate by Country: 2018 VS 2022 VS 2029

7.3 Europe Marketing Cloud Solution Market Size by Country (2018-2023)

7.4 Europe Marketing Cloud Solution Market Size by Country (2024-2029)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8.1 Asia-Pacific Marketing Cloud Solution Market Size (2018-2029)

8.2 Asia-Pacific Marketing Cloud Solution Market Growth Rate by Region: 2018 VS 2022 VS 2029

8.3 Asia-Pacific Marketing Cloud Solution Market Size by Region (2018-2023)

8.4 Asia-Pacific Marketing Cloud Solution Market Size by Region (2024-2029)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9.1 Latin America Marketing Cloud Solution Market Size (2018-2029)

9.2 Latin America Marketing Cloud Solution Market Growth Rate by Country: 2018 VS 2022 VS 2029

9.3 Latin America Marketing Cloud Solution Market Size by Country (2018-2023)

9.4 Latin America Marketing Cloud Solution Market Size by Country (2024-2029)

9.5 Mexico

9.6 Brazil

10.1 Middle East & Africa Marketing Cloud Solution Market Size (2018-2029)

10.2 Middle East & Africa Marketing Cloud Solution Market Growth Rate by Country: 2018 VS 2022 VS 2029

10.3 Middle East & Africa Marketing Cloud Solution Market Size by Country (2018-2023)

10.4 Middle East & Africa Marketing Cloud Solution Market Size by Country (2024-2029)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11.1 Oracle

11.1.1 Oracle Company Detail

11.1.2 Oracle Business Overview

11.1.3 Oracle Marketing Cloud Solution Introduction

11.1.4 Oracle Revenue in Marketing Cloud Solution Business (2018-2023)

11.1.5 Oracle Recent Development

11.2 IBM Corporation

11.2.1 IBM Corporation Company Detail

11.2.2 IBM Corporation Business Overview

11.2.3 IBM Corporation Marketing Cloud Solution Introduction

11.2.4 IBM Corporation Revenue in Marketing Cloud Solution Business (2018-2023)

11.2.5 IBM Corporation Recent Development

11.3 Amazon Web Services, Inc.

11.3.1 Amazon Web Services, Inc. Company Detail

11.3.2 Amazon Web Services, Inc. Business Overview

11.3.3 Amazon Web Services, Inc. Marketing Cloud Solution Introduction

11.3.4 Amazon Web Services, Inc. Revenue in Marketing Cloud Solution Business (2018-2023)

11.3.5 Amazon Web Services, Inc. Recent Development

11.4 Cavai

11.4.1 Cavai Company Detail

11.4.2 Cavai Business Overview

11.4.3 Cavai Marketing Cloud Solution Introduction

11.4.4 Cavai Revenue in Marketing Cloud Solution Business (2018-2023)

11.4.5 Cavai Recent Development

11.5 Wipro

11.5.1 Wipro Company Detail

11.5.2 Wipro Business Overview

11.5.3 Wipro Marketing Cloud Solution Introduction

11.5.4 Wipro Revenue in Marketing Cloud Solution Business (2018-2023)

11.5.5 Wipro Recent Development

11.6 Adobe

11.6.1 Adobe Company Detail

11.6.2 Adobe Business Overview

11.6.3 Adobe Marketing Cloud Solution Introduction

11.6.4 Adobe Revenue in Marketing Cloud Solution Business (2018-2023)

11.6.5 Adobe Recent Development

11.7 Salesforce, Inc.

11.7.1 Salesforce, Inc. Company Detail

11.7.2 Salesforce, Inc. Business Overview

11.7.3 Salesforce, Inc. Marketing Cloud Solution Introduction

11.7.4 Salesforce, Inc. Revenue in Marketing Cloud Solution Business (2018-2023)

11.7.5 Salesforce, Inc. Recent Development

11.8 Google LLC

11.8.1 Google LLC Company Detail

11.8.2 Google LLC Business Overview

11.8.3 Google LLC Marketing Cloud Solution Introduction

11.8.4 Google LLC Revenue in Marketing Cloud Solution Business (2018-2023)

11.8.5 Google LLC Recent Development

11.9 Imagine Communications

11.9.1 Imagine Communications Company Detail

11.9.2 Imagine Communications Business Overview

11.9.3 Imagine Communications Marketing Cloud Solution Introduction

11.9.4 Imagine Communications Revenue in Marketing Cloud Solution Business (2018-2023)

11.9.5 Imagine Communications Recent Development

11.10 The Nielsen Company (US), LLC.

11.10.1 The Nielsen Company (US), LLC. Company Detail

11.10.2 The Nielsen Company (US), LLC. Business Overview

11.10.3 The Nielsen Company (US), LLC. Marketing Cloud Solution Introduction

11.10.4 The Nielsen Company (US), LLC. Revenue in Marketing Cloud Solution Business (2018-2023)

11.10.5 The Nielsen Company (US), LLC. Recent Development

11.11 Viant Technology LLC

11.11.1 Viant Technology LLC Company Detail

11.11.2 Viant Technology LLC Business Overview

11.11.3 Viant Technology LLC Marketing Cloud Solution Introduction

11.11.4 Viant Technology LLC Revenue in Marketing Cloud Solution Business (2018-2023)

11.11.5 Viant Technology LLC Recent Development

11.12 Kubient

11.12.1 Kubient Company Detail

11.12.2 Kubient Business Overview

11.12.3 Kubient Marketing Cloud Solution Introduction

11.12.4 Kubient Revenue in Marketing Cloud Solution Business (2018-2023)

11.12.5 Kubient Recent Development

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

List of Tables

    Table 1. Global Marketing Cloud Solution Market Size Growth Rate by Type (US$ Million): 2018 VS 2022 VS 2029

    Table 2. Key Players of Public

    Table 3. Key Players of Private

    Table 4. Key Players of Hybrid

    Table 5. Global Marketing Cloud Solution Market Size Growth by Application (US$ Million): 2018 VS 2022 VS 2029

    Table 6. Global Marketing Cloud Solution Market Size by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 7. Global Marketing Cloud Solution Market Size by Region (2018-2023) & (US$ Million)

    Table 8. Global Marketing Cloud Solution Market Share by Region (2018-2023)

    Table 9. Global Marketing Cloud Solution Forecasted Market Size by Region (2024-2029) & (US$ Million)

    Table 10. Global Marketing Cloud Solution Market Share by Region (2024-2029)

    Table 11. Marketing Cloud Solution Market Trends

    Table 12. Marketing Cloud Solution Market Drivers

    Table 13. Marketing Cloud Solution Market Challenges

    Table 14. Marketing Cloud Solution Market Restraints

    Table 15. Global Marketing Cloud Solution Revenue by Players (2018-2023) & (US$ Million)

    Table 16. Global Marketing Cloud Solution Market Share by Players (2018-2023)

    Table 17. Global Top Marketing Cloud Solution Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Cloud Solution as of 2022)

    Table 18. Ranking of Global Top Marketing Cloud Solution Companies by Revenue (US$ Million) in 2022

    Table 19. Global 5 Largest Players Market Share by Marketing Cloud Solution Revenue (CR5 and HHI) & (2018-2023)

    Table 20. Key Players Headquarters and Area Served

    Table 21. Key Players Marketing Cloud Solution Product Solution and Service

    Table 22. Date of Enter into Marketing Cloud Solution Market

    Table 23. Mergers & Acquisitions, Expansion Plans

    Table 24. Global Marketing Cloud Solution Market Size by Type (2018-2023) & (US$ Million)

    Table 25. Global Marketing Cloud Solution Revenue Market Share by Type (2018-2023)

    Table 26. Global Marketing Cloud Solution Forecasted Market Size by Type (2024-2029) & (US$ Million)

    Table 27. Global Marketing Cloud Solution Revenue Market Share by Type (2024-2029)

    Table 28. Global Marketing Cloud Solution Market Size by Application (2018-2023) & (US$ Million)

    Table 29. Global Marketing Cloud Solution Revenue Market Share by Application (2018-2023)

    Table 30. Global Marketing Cloud Solution Forecasted Market Size by Application (2024-2029) & (US$ Million)

    Table 31. Global Marketing Cloud Solution Revenue Market Share by Application (2024-2029)

    Table 32. North America Marketing Cloud Solution Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 33. North America Marketing Cloud Solution Market Size by Country (2018-2023) & (US$ Million)

    Table 34. North America Marketing Cloud Solution Market Size by Country (2024-2029) & (US$ Million)

    Table 35. Europe Marketing Cloud Solution Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 36. Europe Marketing Cloud Solution Market Size by Country (2018-2023) & (US$ Million)

    Table 37. Europe Marketing Cloud Solution Market Size by Country (2024-2029) & (US$ Million)

    Table 38. Asia-Pacific Marketing Cloud Solution Market Size Growth Rate by Region (US$ Million): 2018 VS 2022 VS 2029

    Table 39. Asia-Pacific Marketing Cloud Solution Market Size by Region (2018-2023) & (US$ Million)

    Table 40. Asia-Pacific Marketing Cloud Solution Market Size by Region (2024-2029) & (US$ Million)

    Table 41. Latin America Marketing Cloud Solution Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 42. Latin America Marketing Cloud Solution Market Size by Country (2018-2023) & (US$ Million)

    Table 43. Latin America Marketing Cloud Solution Market Size by Country (2024-2029) & (US$ Million)

    Table 44. Middle East & Africa Marketing Cloud Solution Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029

    Table 45. Middle East & Africa Marketing Cloud Solution Market Size by Country (2018-2023) & (US$ Million)

    Table 46. Middle East & Africa Marketing Cloud Solution Market Size by Country (2024-2029) & (US$ Million)

    Table 47. Oracle Company Detail

    Table 48. Oracle Business Overview

    Table 49. Oracle Marketing Cloud Solution Product

    Table 50. Oracle Revenue in Marketing Cloud Solution Business (2018-2023) & (US$ Million)

    Table 51. Oracle Recent Development

    Table 52. IBM Corporation Company Detail

    Table 53. IBM Corporation Business Overview

    Table 54. IBM Corporation Marketing Cloud Solution Product

    Table 55. IBM Corporation Revenue in Marketing Cloud Solution Business (2018-2023) & (US$ Million)

    Table 56. IBM Corporation Recent Development

    Table 57. Amazon Web Services, Inc. Company Detail

    Table 58. Amazon Web Services, Inc. Business Overview

    Table 59. Amazon Web Services, Inc. Marketing Cloud Solution Product

    Table 60. Amazon Web Services, Inc. Revenue in Marketing Cloud Solution Business (2018-2023) & (US$ Million)

    Table 61. Amazon Web Services, Inc. Recent Development

    Table 62. Cavai Company Detail

    Table 63. Cavai Business Overview

    Table 64. Cavai Marketing Cloud Solution Product

    Table 65. Cavai Revenue in Marketing Cloud Solution Business (2018-2023) & (US$ Million)

    Table 66. Cavai Recent Development

    Table 67. Wipro Company Detail

    Table 68. Wipro Business Overview

    Table 69. Wipro Marketing Cloud Solution Product

    Table 70. Wipro Revenue in Marketing Cloud Solution Business (2018-2023) & (US$ Million)

    Table 71. Wipro Recent Development

    Table 72. Adobe Company Detail

    Table 73. Adobe Business Overview

    Table 74. Adobe Marketing Cloud Solution Product

    Table 75. Adobe Revenue in Marketing Cloud Solution Business (2018-2023) & (US$ Million)

    Table 76. Adobe Recent Development

    Table 77. Salesforce, Inc. Company Detail

    Table 78. Salesforce, Inc. Business Overview

    Table 79. Salesforce, Inc. Marketing Cloud Solution Product

    Table 80. Salesforce, Inc. Revenue in Marketing Cloud Solution Business (2018-2023) & (US$ Million)

    Table 81. Salesforce, Inc. Recent Development

    Table 82. Google LLC Company Detail

    Table 83. Google LLC Business Overview

    Table 84. Google LLC Marketing Cloud Solution Product

    Table 85. Google LLC Revenue in Marketing Cloud Solution Business (2018-2023) & (US$ Million)

    Table 86. Google LLC Recent Development

    Table 87. Imagine Communications Company Detail

    Table 88. Imagine Communications Business Overview

    Table 89. Imagine Communications Marketing Cloud Solution Product

    Table 90. Imagine Communications Revenue in Marketing Cloud Solution Business (2018-2023) & (US$ Million)

    Table 91. Imagine Communications Recent Development

    Table 92. The Nielsen Company (US), LLC. Company Detail

    Table 93. The Nielsen Company (US), LLC. Business Overview

    Table 94. The Nielsen Company (US), LLC. Marketing Cloud Solution Product

    Table 95. The Nielsen Company (US), LLC. Revenue in Marketing Cloud Solution Business (2018-2023) & (US$ Million)

    Table 96. The Nielsen Company (US), LLC. Recent Development

    Table 97. Viant Technology LLC Company Detail

    Table 98. Viant Technology LLC Business Overview

    Table 99. Viant Technology LLC Marketing Cloud Solution Product

    Table 100. Viant Technology LLC Revenue in Marketing Cloud Solution Business (2018-2023) & (US$ Million)

    Table 101. Viant Technology LLC Recent Development

    Table 102. Kubient Company Detail

    Table 103. Kubient Business Overview

    Table 104. Kubient Marketing Cloud Solution Product

    Table 105. Kubient Revenue in Marketing Cloud Solution Business (2018-2023) & (US$ Million)

    Table 106. Kubient Recent Development

    Table 107. Research Programs/Design for This Report

    Table 108. Key Data Information from Secondary Sources

    Table 109. Key Data Information from Primary Sources

List of Figures

    Figure 1. Global Marketing Cloud Solution Market Size Comparison by Type (2023-2029) & (US$ Million)

    Figure 2. Global Marketing Cloud Solution Market Share by Type: 2022 VS 2029

    Figure 3. Public Features

    Figure 4. Private Features

    Figure 5. Hybrid Features

    Figure 6. Global Marketing Cloud Solution Market Size Comparison by Application (2023-2029) & (US$ Million)

    Figure 7. Global Marketing Cloud Solution Market Share by Application: 2022 VS 2029

    Figure 8. Campaign Management Case Studies

    Figure 9. Customer Management Case Studies

    Figure 10. Experience Management Case Studies

    Figure 11. Analytic and Insights Case Studies

    Figure 12. Real-Time Engagement Case Studies

    Figure 13. Marketing Cloud Solution Report Years Considered

    Figure 14. Global Marketing Cloud Solution Market Size (US$ Million), Year-over-Year: 2018-2029

    Figure 15. Global Marketing Cloud Solution Market Size, (US$ Million), 2018 VS 2022 VS 2029

    Figure 16. Global Marketing Cloud Solution Market Share by Region: 2022 VS 2029

    Figure 17. Global Marketing Cloud Solution Market Share by Players in 2022

    Figure 18. Global Top Marketing Cloud Solution Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Cloud Solution as of 2022)

    Figure 19. The Top 10 and 5 Players Market Share by Marketing Cloud Solution Revenue in 2022

    Figure 20. North America Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 21. North America Marketing Cloud Solution Market Share by Country (2018-2029)

    Figure 22. United States Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 23. Canada Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 24. Europe Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 25. Europe Marketing Cloud Solution Market Share by Country (2018-2029)

    Figure 26. Germany Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 27. France Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 28. U.K. Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 29. Italy Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 30. Russia Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 31. Nordic Countries Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 32. Asia-Pacific Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 33. Asia-Pacific Marketing Cloud Solution Market Share by Region (2018-2029)

    Figure 34. China Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 35. Japan Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 36. South Korea Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 37. Southeast Asia Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 38. India Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 39. Australia Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 40. Latin America Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 41. Latin America Marketing Cloud Solution Market Share by Country (2018-2029)

    Figure 42. Mexico Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 43. Brazil Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 44. Middle East & Africa Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 45. Middle East & Africa Marketing Cloud Solution Market Share by Country (2018-2029)

    Figure 46. Turkey Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 47. Saudi Arabia Marketing Cloud Solution Market Size YoY Growth (2018-2029) & (US$ Million)

    Figure 48. Oracle Revenue Growth Rate in Marketing Cloud Solution Business (2018-2023)

    Figure 49. IBM Corporation Revenue Growth Rate in Marketing Cloud Solution Business (2018-2023)

    Figure 50. Amazon Web Services, Inc. Revenue Growth Rate in Marketing Cloud Solution Business (2018-2023)

    Figure 51. Cavai Revenue Growth Rate in Marketing Cloud Solution Business (2018-2023)

    Figure 52. Wipro Revenue Growth Rate in Marketing Cloud Solution Business (2018-2023)

    Figure 53. Adobe Revenue Growth Rate in Marketing Cloud Solution Business (2018-2023)

    Figure 54. Salesforce, Inc. Revenue Growth Rate in Marketing Cloud Solution Business (2018-2023)

    Figure 55. Google LLC Revenue Growth Rate in Marketing Cloud Solution Business (2018-2023)

    Figure 56. Imagine Communications Revenue Growth Rate in Marketing Cloud Solution Business (2018-2023)

    Figure 57. The Nielsen Company (US), LLC. Revenue Growth Rate in Marketing Cloud Solution Business (2018-2023)

    Figure 58. Viant Technology LLC Revenue Growth Rate in Marketing Cloud Solution Business (2018-2023)

    Figure 59. Kubient Revenue Growth Rate in Marketing Cloud Solution Business (2018-2023)

    Figure 60. Bottom-up and Top-down Approaches for This Report

    Figure 61. Data Triangulation

    Figure 62. Key Executives Interviewed