Global Marketing Automation Software Market Size, Manufacturers, Supply Chain, Sales Channel and Clients, 2022-2028

Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.

Highlights

Considering the economic change due to COVID-19 and Russia-Ukraine War Influence, the global Marketing Automation Software market is projected to reach US$ 9358.6 million by 2028 from an estimated US$ 3861.1 million in 2022, at a CAGR of 15.9% during 2023 and 2028.

United States is the largest market, with a share over 50%, followed by UK and Norway, both have a share about 15 percent.

In terms of product, Email Marketing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).

Report Scope

This report aims to provide a comprehensive presentation of the global market for Marketing Automation Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyse their position in the current marketplace, and make informed business decisions regarding Marketing Automation Software.

The Marketing Automation Software market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2021 as the base year, with history and forecast data for the period from 2017 to 2028. This report segments the global Marketing Automation Software market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Marketing Automation Software companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, product type, application, and regions.

Key Companies & Market Share Insights

In this section, the readers will gain an understanding of the key players competing. This report has studied the key growth strategies, such as innovative trends and developments, intensification of product portfolio, mergers and acquisitions, collaborations, new product innovation, and geographical expansion, undertaken by these participants to maintain their presence. Apart from business strategies, the study includes current developments and key financials. The readers will also get access to the data related to global revenue by companies for the period 2017-2022. This all-inclusive report will certainly serve the clients to stay updated and make effective decisions in their businesses. Some of the prominent players reviewed in the research report include:

HubSpot

Marketo

Act-On Software

Salesforce

Adobe Systems

Oracle

Infusionsoft

IBM

Cognizant

ETrigue

GreenRope

Hatchbuck

IContact

LeadSquared

MarcomCentral

Salesfusion

SALESmanago

SAP

SAS Institute

SharpSpring

Aprimo

Product Type Insights

Global markets are presented by Marketing Automation Software type, along with growth forecasts through 2028. Estimates on revenue are based on the price in the supply chain at which the Marketing Automation Software are procured by the companies.

This report has studied every segment and provided the market size using historical data. They have also talked about the growth opportunities that the segment may pose in the future. This study bestows revenue data by type, and during the historical period (2017-2022) and forecast period (2023-2028).

Campaign Management

Email Marketing

Mobile Application

Inbound Marketing

Lead Nurturing and Lead Scoring

Reporting and Analytics

Social Media Marketing

Others

Application Insights

This report has provided the market size (revenue data) by application, during the historical period (2017-2022) and forecast period (2023-2028).

This report also outlines the market trends of each segment and consumer behaviors impacting the Marketing Automation Software market and what implications these may have on the industry's future. This report can help to understand the relevant market and consumer trends that are driving the Marketing Automation Software market.

Large Enterprises

Small and Mid-sized Enterprises (SMEs)

Regional Outlook

This section of the report provides key insights regarding various regions and the key players operating in each region. Economic, social, environmental, technological, and political factors have been taken into consideration while assessing the growth of the particular region/country. The readers will also get their hands on the revenue of each region and country for the period 2017-2028.

The market has been segmented into various major geographies, including North America, Europe, Asia-Pacific, South America, Middle East & Africa. Detailed analysis of major countries such as the USA, Germany, the U.K., Italy, France, China, Japan, South Korea, Southeast Asia, and India will be covered within the regional segment. For market estimates, data are going to be provided for 2021 because of the base year, with estimates for 2022 and forecast revenue for 2028.

North America

United States

Canada

Europe

Germany

France

U.K.

Italy

Russia

Nordic Countries

Benelux

Rest of Europe

Asia-Pacific

China

Japan

South Korea

India

Southeast Asia

Australia

Rest of Asia-Pacific

Latin America

Mexico

Brazil

Argentina

Rest of Latin America

Middle East & Africa

Turkey

Saudi Arabia

UAE

Rest of Middle East & Africa

Key Drivers & Barriers

High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.

COVID-19 and Russia-Ukraine War Influence Analysis

The readers in the section will understand how the Marketing Automation Software market scenario changed across the globe during the pandemic, post-pandemic and Russia-Ukraine War. The study is done keeping in view the changes in aspects such as demand, consumption, transportation, consumer behavior, supply chain management. The industry experts have also highlighted the key factors that will help create opportunities for players and stabilize the overall industry in the years to come.

Reasons to Buy This Report

This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Marketing Automation Software market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.

This report will help stakeholders to understand the global industry status and trends of Marketing Automation Software and provides them with information on key market drivers, restraints, challenges, and opportunities.

This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in value), competitor ecosystem, new product development, expansion, and acquisition.

This report stays updated with novel technology integration, features, and the latest developments in the market

This report helps stakeholders to understand the COVID-19 and Russia-Ukraine War Influence on the Marketing Automation Software industry.

This report helps stakeholders to gain insights into which regions to target globally.

This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Marketing Automation Software.

1.1 Marketing Automation Software Product Introduction

1.2 Market by Type

1.2.1 Global Marketing Automation Software Market Size Growth Rate by Type (2017 VS 2021 VS 2028)

1.2.2 Campaign Management

1.2.3 Email Marketing

1.2.4 Mobile Application

1.2.5 Inbound Marketing

1.2.6 Lead Nurturing and Lead Scoring

1.2.7 Reporting and Analytics

1.2.8 Social Media Marketing

1.2.9 Others

1.3 Market by Application

1.3.1 Global Marketing Automation Software Market Size Growth Rate by Application (2017 VS 2021 VS 2028)

1.3.2 Large Enterprises

1.3.3 Small and Mid-sized Enterprises (SMEs)

1.4 Study Objectives

1.5 Years Considered

2.1 Global Marketing Automation Software Market Size Estimates and Forecasts

2.2 Marketing Automation Software Market Size by Region: 2022 Versus 2028

2.2.1 Global Marketing Automation Software Revenue by Region: 2017-2022

2.2.2 Global Marketing Automation Software Revenue Forecast by Region (2023-2028)

2.2.3 Global Marketing Automation Software Revenue Market Share by Region (2017-2028)

3.1 Global Marketing Automation Software Revenue by Company (2017-2022)

3.2 Global Marketing Automation Software Revenue Share by Company (2017-2022)

3.3 Competitive Landscape

3.3.1 Key Marketing Automation Software Companies around the World: Ranking by Revenue

3.3.2 Global Marketing Automation Software Market Concentration Ratio (CR5 and HHI) & (2017-2022)

3.3.3 Global Marketing Automation Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3)

3.4 Global Marketing Automation Software Companies Headquarters & Product Type

3.4.1 Marketing Automation Software Companies Headquarters

3.4.2 Global Marketing Automation Software Companies Product & Service

3.4.3 Date of International Companies Enter into Marketing Automation Software Market

3.5 Global Marketing Automation Software Mergers & Acquisitions, Expansion Plans

4.1 HubSpot

4.1.1 HubSpot Corporation Information

4.1.2 HubSpot Description, Business Overview

4.1.3 HubSpot Marketing Automation Software Products Offered

4.1.4 HubSpot Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.1.5 HubSpot Marketing Automation Software Revenue by Product in 2021

4.1.6 HubSpot Marketing Automation Software Revenue by Application in 2021

4.1.7 HubSpot Marketing Automation Software Revenue by Geographic Area in 2021

4.1.8 HubSpot Recent Developments

4.2 Marketo

4.2.1 Marketo Corporation Information

4.2.2 Marketo Description, Business Overview

4.2.3 Marketo Marketing Automation Software Products Offered

4.2.4 Marketo Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.2.5 Marketo Marketing Automation Software Revenue by Product in 2021

4.2.6 Marketo Marketing Automation Software Revenue by Application in 2021

4.2.7 Marketo Marketing Automation Software Revenue by Geographic Area in 2021

4.2.8 Marketo Recent Developments

4.3 Act-On Software

4.3.1 Act-On Software Corporation Information

4.3.2 Act-On Software Description, Business Overview

4.3.3 Act-On Software Marketing Automation Software Products Offered

4.3.4 Act-On Software Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.3.5 Act-On Software Marketing Automation Software Revenue by Product in 2021

4.3.6 Act-On Software Marketing Automation Software Revenue by Application in 2021

4.3.7 Act-On Software Marketing Automation Software Revenue by Geographic Area in 2021

4.3.8 Act-On Software Recent Developments

4.4 Salesforce

4.4.1 Salesforce Corporation Information

4.4.2 Salesforce Description, Business Overview

4.4.3 Salesforce Marketing Automation Software Products Offered

4.4.4 Salesforce Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.4.5 Salesforce Marketing Automation Software Revenue by Product in 2021

4.4.6 Salesforce Marketing Automation Software Revenue by Application in 2021

4.4.7 Salesforce Marketing Automation Software Revenue by Geographic Area in 2021

4.4.8 Salesforce Recent Developments

4.5 Adobe Systems

4.5.1 Adobe Systems Corporation Information

4.5.2 Adobe Systems Description, Business Overview

4.5.3 Adobe Systems Marketing Automation Software Products Offered

4.5.4 Adobe Systems Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.5.5 Adobe Systems Marketing Automation Software Revenue by Product in 2021

4.5.6 Adobe Systems Marketing Automation Software Revenue by Application in 2021

4.5.7 Adobe Systems Marketing Automation Software Revenue by Geographic Area in 2021

4.5.8 Adobe Systems Recent Developments

4.6 Oracle

4.6.1 Oracle Corporation Information

4.6.2 Oracle Description, Business Overview

4.6.3 Oracle Marketing Automation Software Products Offered

4.6.4 Oracle Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.6.5 Oracle Marketing Automation Software Revenue by Product in 2021

4.6.6 Oracle Marketing Automation Software Revenue by Application in 2021

4.6.7 Oracle Marketing Automation Software Revenue by Geographic Area in 2021

4.6.8 Oracle Recent Development

4.7 Infusionsoft

4.7.1 Infusionsoft Corporation Information

4.7.2 Infusionsoft Description, Business Overview

4.7.3 Infusionsoft Marketing Automation Software Products Offered

4.7.4 Infusionsoft Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.7.5 Infusionsoft Marketing Automation Software Revenue by Product in 2021

4.7.6 Infusionsoft Marketing Automation Software Revenue by Application in 2021

4.7.7 Infusionsoft Marketing Automation Software Revenue by Geographic Area in 2021

4.7.8 Infusionsoft Recent Development

4.8 IBM

4.8.1 IBM Corporation Information

4.8.2 IBM Description, Business Overview

4.8.3 IBM Marketing Automation Software Products Offered

4.8.4 IBM Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.8.5 IBM Marketing Automation Software Revenue by Product in 2021

4.8.6 IBM Marketing Automation Software Revenue by Application in 2021

4.8.7 IBM Marketing Automation Software Revenue by Geographic Area in 2021

4.8.8 IBM Recent Development

4.9 Cognizant

4.9.1 Cognizant Corporation Information

4.9.2 Cognizant Description, Business Overview

4.9.3 Cognizant Marketing Automation Software Products Offered

4.9.4 Cognizant Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.9.5 Cognizant Marketing Automation Software Revenue by Product in 2021

4.9.6 Cognizant Marketing Automation Software Revenue by Application in 2021

4.9.7 Cognizant Marketing Automation Software Revenue by Geographic Area in 2021

4.9.8 Cognizant Recent Development

4.10 ETrigue

4.10.1 ETrigue Corporation Information

4.10.2 ETrigue Description, Business Overview

4.10.3 ETrigue Marketing Automation Software Products Offered

4.10.4 ETrigue Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.10.5 ETrigue Marketing Automation Software Revenue by Product in 2021

4.10.6 ETrigue Marketing Automation Software Revenue by Application in 2021

4.10.7 ETrigue Marketing Automation Software Revenue by Geographic Area in 2021

4.10.8 ETrigue Recent Development

4.11 GreenRope

4.11.1 GreenRope Corporation Information

4.11.2 GreenRope Description, Business Overview

4.11.3 GreenRope Marketing Automation Software Products Offered

4.11.4 GreenRope Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.11.5 GreenRope Marketing Automation Software Revenue by Product in 2021

4.11.6 GreenRope Marketing Automation Software Revenue by Application in 2021

4.11.7 GreenRope Marketing Automation Software Revenue by Geographic Area in 2021

4.11.8 GreenRope Recent Development

4.12 Hatchbuck

4.12.1 Hatchbuck Corporation Information

4.12.2 Hatchbuck Description, Business Overview

4.12.3 Hatchbuck Marketing Automation Software Products Offered

4.12.4 Hatchbuck Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.12.5 Hatchbuck Marketing Automation Software Revenue by Product in 2021

4.12.6 Hatchbuck Marketing Automation Software Revenue by Application in 2021

4.12.7 Hatchbuck Marketing Automation Software Revenue by Geographic Area in 2021

4.12.8 Hatchbuck Recent Development

4.13 IContact

4.13.1 IContact Corporation Information

4.13.2 IContact Description, Business Overview

4.13.3 IContact Marketing Automation Software Products Offered

4.13.4 IContact Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.13.5 IContact Marketing Automation Software Revenue by Product in 2021

4.13.6 IContact Marketing Automation Software Revenue by Application in 2021

4.13.7 IContact Marketing Automation Software Revenue by Geographic Area in 2021

4.13.8 IContact Recent Development

4.14 LeadSquared

4.14.1 LeadSquared Corporation Information

4.14.2 LeadSquared Description, Business Overview

4.14.3 LeadSquared Marketing Automation Software Products Offered

4.14.4 LeadSquared Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.14.5 LeadSquared Marketing Automation Software Revenue by Product in 2021

4.14.6 LeadSquared Marketing Automation Software Revenue by Application in 2021

4.14.7 LeadSquared Marketing Automation Software Revenue by Geographic Area in 2021

4.14.8 LeadSquared Recent Development

4.15 MarcomCentral

4.15.1 MarcomCentral Corporation Information

4.15.2 MarcomCentral Description, Business Overview

4.15.3 MarcomCentral Marketing Automation Software Products Offered

4.15.4 MarcomCentral Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.15.5 MarcomCentral Marketing Automation Software Revenue by Product in 2021

4.15.6 MarcomCentral Marketing Automation Software Revenue by Application in 2021

4.15.7 MarcomCentral Marketing Automation Software Revenue by Geographic Area in 2021

4.15.8 MarcomCentral Recent Development

4.16 Salesfusion

4.16.1 Salesfusion Corporation Information

4.16.2 Salesfusion Description, Business Overview

4.16.3 Salesfusion Marketing Automation Software Products Offered

4.16.4 Salesfusion Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.16.5 Salesfusion Marketing Automation Software Revenue by Product in 2021

4.16.6 Salesfusion Marketing Automation Software Revenue by Application in 2021

4.16.7 Salesfusion Marketing Automation Software Revenue by Geographic Area in 2021

4.16.8 Salesfusion Recent Development

4.17 SALESmanago

4.17.1 SALESmanago Corporation Information

4.17.2 SALESmanago Description, Business Overview

4.17.3 SALESmanago Marketing Automation Software Products Offered

4.17.4 SALESmanago Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.17.5 SALESmanago Marketing Automation Software Revenue by Product in 2021

4.17.6 SALESmanago Marketing Automation Software Revenue by Application in 2021

4.17.7 SALESmanago Marketing Automation Software Revenue by Geographic Area in 2021

4.17.8 SALESmanago Recent Development

4.18 SAP

4.18.1 SAP Corporation Information

4.18.2 SAP Description, Business Overview

4.18.3 SAP Marketing Automation Software Products Offered

4.18.4 SAP Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.18.5 SAP Marketing Automation Software Revenue by Product in 2021

4.18.6 SAP Marketing Automation Software Revenue by Application in 2021

4.18.7 SAP Marketing Automation Software Revenue by Geographic Area in 2021

4.18.8 SAP Recent Development

4.19 SAS Institute

4.19.1 SAS Institute Corporation Information

4.19.2 SAS Institute Description, Business Overview

4.19.3 SAS Institute Marketing Automation Software Products Offered

4.19.4 SAS Institute Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.19.5 SAS Institute Marketing Automation Software Revenue by Product in 2021

4.19.6 SAS Institute Marketing Automation Software Revenue by Application in 2021

4.19.7 SAS Institute Marketing Automation Software Revenue by Geographic Area in 2021

4.19.8 SAS Institute Recent Development

4.20 SharpSpring

4.20.1 SharpSpring Corporation Information

4.20.2 SharpSpring Description, Business Overview

4.20.3 SharpSpring Marketing Automation Software Products Offered

4.20.4 SharpSpring Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.20.5 SharpSpring Marketing Automation Software Revenue by Product in 2021

4.20.6 SharpSpring Marketing Automation Software Revenue by Application in 2021

4.20.7 SharpSpring Marketing Automation Software Revenue by Geographic Area in 2021

4.20.8 SharpSpring Recent Development

4.21 Aprimo

4.21.1 Aprimo Corporation Information

4.21.2 Aprimo Description, Business Overview

4.21.3 Aprimo Marketing Automation Software Products Offered

4.21.4 Aprimo Marketing Automation Software Revenue and Gross Margin (2017-2022)

4.21.5 Aprimo Marketing Automation Software Revenue by Product in 2021

4.21.6 Aprimo Marketing Automation Software Revenue by Application in 2021

4.21.7 Aprimo Marketing Automation Software Revenue by Geographic Area in 2021

4.21.8 Aprimo Recent Development

5.1 Global Marketing Automation Software Revenue by Type (2017-2022)

5.2 Global Marketing Automation Software Revenue Forecast by Type (2023-2028)

5.3 Marketing Automation Software Revenue Marke Share by Type (2017-2028)

6.1 Global Marketing Automation Software Revenue by Application (2017-2022)

6.2 Global Marketing Automation Software Revenue Forecast by Application (2023-2028)

6.3 Marketing Automation Software Revenue Market Share by Application (2017-2028)

7.1 North America Marketing Automation Software Market Size YoY Growth 2017-2028

7.2 North America Marketing Automation Software Market Facts & Figures by Country (2017-2028)

7.3 North America Marketing Automation Software Revenue by Type (2017-2022)

7.4 North America Marketing Automation Software Revenue by Application (2017-2022)

8.1 Asia-Pacific Marketing Automation Software Market Size YoY Growth 2017-2028

8.2 Asia-Pacific Marketing Automation Software Market Facts & Figures by Region (2017-2028)

8.3 Asia-Pacific Marketing Automation Software Revenue by Type (2017-2022)

8.4 Asia-Pacific Marketing Automation Software Revenue by Application (2017-2022)

9.1 Europe Marketing Automation Software Market Size YoY Growth 2017-2028

9.2 Europe Marketing Automation Software Market Facts & Figures by Country (2017-2028)

9.3 Europe Marketing Automation Software Revenue by Type (2017-2022)

9.4 Europe Marketing Automation Software Revenue by Application (2017-2022)

10.1 Latin America Marketing Automation Software Market Size YoY Growth 2017-2028

10.2 Latin America Marketing Automation Software Market Facts & Figures by Country (2017-2028)

10.3 Latin America Marketing Automation Software Revenue by Type (2017-2022)

10.4 Latin America Marketing Automation Software Revenue by Application (2017-2022)

11.1 Middle East and Africa Marketing Automation Software Market Size YoY Growth 2017-2028

11.2 Middle East and Africa Marketing Automation Software Market Facts & Figures by Country (2017-2028)

11.3 Middle East and Africa Marketing Automation Software Revenue by Type (2017-2022)

11.4 Middle East and Africa Marketing Automation Software Revenue by Application (2017-2022)

12.1 Marketing Automation Software Supply Chain Analysis

12.2 Marketing Automation Software Key Raw Materials and Upstream Suppliers

12.3 Marketing Automation Software Clients Analysis

12.4 Marketing Automation Software Sales Channel and Sales Model Analysis

12.4.1 Marketing Automation Software Distribution Channel Analysis: Indirect Sales VS Direct Sales

12.4.2 Marketing Automation Software Distribution Channel Analysis: Online Sales VS Offline Sales

12.4.3 Marketing Automation Software Distributors

13.1 Marketing Automation Software Industry Trends

13.2 Marketing Automation Software Market Drivers

13.3 Marketing Automation Software Market Challenges

13.4 Marketing Automation Software Market Restraints

15.1 Research Methodology

15.1.1 Methodology/Research Approach

15.1.2 Data Source

15.2 Author Details

15.3 Disclaimer

List of Tables

    Table 1. Global Marketing Automation Software Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028

    Table 2. Major Companies of Campaign Management

    Table 3. Major Companies of Email Marketing

    Table 4. Major Companies of Mobile Application

    Table 5. Major Companies of Inbound Marketing

    Table 6. Major Companies of Lead Nurturing and Lead Scoring

    Table 7. Major Companies of Reporting and Analytics

    Table 8. Major Companies of Social Media Marketing

    Table 9. Major Companies of Others

    Table 10. Global Marketing Automation Software Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028

    Table 11. Global Marketing Automation Software Market Size by Region (US$ Million): 2022 VS 2028

    Table 12. Global Marketing Automation Software Revenue by Region (2017-2022) & (US$ Million)

    Table 13. Global Marketing Automation Software Revenue Forecast by Region (2023-2028) & (US$ Million)

    Table 14. Marketing Automation Software Revenue by Company (2017-2022) & (US$ Million)

    Table 15. Marketing Automation Software Revenue Share by Company (2017-2022)

    Table 16. Ranking of Global Top Marketing Automation Software Players by Revenue (US$ Million) in 2021

    Table 17. Global Marketing Automation Software Companies Market Concentration Ratio (CR5 and HHI) & (2017-2022)

    Table 18. Global Marketing Automation Software by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Marketing Automation Software as of 2021)

    Table 19. Global Marketing Automation Software Companies Headquarters

    Table 20. Global Marketing Automation Software Companies Product & Service

    Table 21. Date of International Companies Enter into Marketing Automation Software Market

    Table 22. Global Marketing Automation Software Mergers & Acquisitions, Expansion Plans

    Table 23. HubSpot Corporation Information

    Table 24. HubSpot Description and Business Overview

    Table 25. HubSpot Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 26. HubSpot Marketing Automation Software Product

    Table 27. HubSpot Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 28. HubSpot Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 29. HubSpot Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 30. HubSpot Recent Development

    Table 31. Marketo Corporation Information

    Table 32. Marketo Description and Business Overview

    Table 33. Marketo Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 34. Marketo Marketing Automation Software Product

    Table 35. Marketo Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 36. Marketo Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 37. Marketo Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 38. Marketo Recent Development

    Table 39. Act-On Software Corporation Information

    Table 40. Act-On Software Description and Business Overview

    Table 41. Act-On Software Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 42. Act-On Software Marketing Automation Software Product

    Table 43. Act-On Software Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 44. Act-On Software Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 45. Act-On Software Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 46. Act-On Software Recent Development

    Table 47. Salesforce Corporation Information

    Table 48. Salesforce Description and Business Overview

    Table 49. Salesforce Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 50. Salesforce Marketing Automation Software Product

    Table 51. Salesforce Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 52. Salesforce Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 53. Salesforce Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 54. Salesforce Recent Development

    Table 55. Adobe Systems Corporation Information

    Table 56. Adobe Systems Description and Business Overview

    Table 57. Adobe Systems Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 58. Adobe Systems Marketing Automation Software Product

    Table 59. Adobe Systems Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 60. Adobe Systems Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 61. Adobe Systems Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 62. Adobe Systems Recent Development

    Table 63. Oracle Corporation Information

    Table 64. Oracle Description and Business Overview

    Table 65. Oracle Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 66. Oracle Marketing Automation Software Product

    Table 67. Oracle Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 68. Oracle Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 69. Oracle Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 70. Infusionsoft Corporation Information

    Table 71. Infusionsoft Description and Business Overview

    Table 72. Infusionsoft Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 73. Infusionsoft Marketing Automation Software Product

    Table 74. Infusionsoft Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 75. Infusionsoft Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 76. Infusionsoft Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 77. IBM Corporation Information

    Table 78. IBM Description and Business Overview

    Table 79. IBM Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 80. IBM Marketing Automation Software Product

    Table 81. IBM Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 82. IBM Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 83. IBM Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 84. Cognizant Corporation Information

    Table 85. Cognizant Description and Business Overview

    Table 86. Cognizant Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 87. Cognizant Marketing Automation Software Product

    Table 88. Cognizant Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 89. Cognizant Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 90. Cognizant Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 91. ETrigue Corporation Information

    Table 92. ETrigue Description and Business Overview

    Table 93. ETrigue Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 94. ETrigue Marketing Automation Software Product

    Table 95. ETrigue Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 96. ETrigue Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 97. ETrigue Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 98. GreenRope Corporation Information

    Table 99. GreenRope Description and Business Overview

    Table 100. GreenRope Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 101. GreenRope Marketing Automation Software Product

    Table 102. GreenRope Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 103. GreenRope Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 104. GreenRope Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 105. Hatchbuck Corporation Information

    Table 106. Hatchbuck Description and Business Overview

    Table 107. Hatchbuck Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 108. Hatchbuck Marketing Automation Software Product

    Table 109. Hatchbuck Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 110. Hatchbuck Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 111. Hatchbuck Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 112. IContact Corporation Information

    Table 113. IContact Description and Business Overview

    Table 114. IContact Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 115. IContact Marketing Automation Software Product

    Table 116. IContact Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 117. IContact Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 118. IContact Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 119. LeadSquared Corporation Information

    Table 120. LeadSquared Description and Business Overview

    Table 121. LeadSquared Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 122. LeadSquared Marketing Automation Software Product

    Table 123. LeadSquared Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 124. LeadSquared Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 125. LeadSquared Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 126. MarcomCentral Corporation Information

    Table 127. MarcomCentral Description and Business Overview

    Table 128. MarcomCentral Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 129. MarcomCentral Marketing Automation Software Product

    Table 130. MarcomCentral Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 131. MarcomCentral Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 132. MarcomCentral Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 133. Salesfusion Corporation Information

    Table 134. Salesfusion Description and Business Overview

    Table 135. Salesfusion Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 136. Salesfusion Marketing Automation Software Product

    Table 137. Salesfusion Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 138. Salesfusion Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 139. Salesfusion Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 140. SALESmanago Corporation Information

    Table 141. SALESmanago Description and Business Overview

    Table 142. SALESmanago Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 143. SALESmanago Marketing Automation Software Product

    Table 144. SALESmanago Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 145. SALESmanago Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 146. SALESmanago Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 147. SAP Corporation Information

    Table 148. SAP Description and Business Overview

    Table 149. SAP Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 150. SAP Marketing Automation Software Product

    Table 151. SAP Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 152. SAP Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 153. SAP Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 154. SAS Institute Corporation Information

    Table 155. SAS Institute Description and Business Overview

    Table 156. SAS Institute Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 157. SAS Institute Marketing Automation Software Product

    Table 158. SAS Institute Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 159. SAS Institute Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 160. SAS Institute Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 161. SharpSpring Corporation Information

    Table 162. SharpSpring Description and Business Overview

    Table 163. SharpSpring Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 164. SharpSpring Marketing Automation Software Product

    Table 165. SharpSpring Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 166. SharpSpring Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 167. SharpSpring Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 168. Aprimo Corporation Information

    Table 169. Aprimo Description and Business Overview

    Table 170. Aprimo Marketing Automation Software Revenue (US$ Million) and Gross Margin (2017-2022)

    Table 171. Aprimo Marketing Automation Software Product

    Table 172. Aprimo Marketing Automation Software Revenue Proportion of Marketing Automation Software by Product in 2021

    Table 173. Aprimo Marketing Automation Software Revenue Proportion of Marketing Automation Software by Application in 2021

    Table 174. Aprimo Marketing Automation Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2021

    Table 175. Global Marketing Automation Software Revenue by Type (2017-2022) & (US$ Million)

    Table 176. Global Marketing Automation Software Revenue by Application (2017-2022) & (US$ Million)

    Table 177. Global Marketing Automation Software Revenue Forecast by Application (2023-2028) & (US$ Million)

    Table 178. North America Marketing Automation Software Revenue by Country (2017-2022) & (US$ Million)

    Table 179. North America Marketing Automation Software Revenue by Country (2023-2028) & (US$ Million)

    Table 180. North America Marketing Automation Software Revenue by Type (2017-2022) & (US$ Million)

    Table 181. North America Marketing Automation Software Revenue by Application (2017-2022) & (US$ Million)

    Table 182. Asia-Pacific Marketing Automation Software Revenue by Region (2017-2028) & (US$ Million)

    Table 183. Asia-Pacific Marketing Automation Software Revenue by Region (2023-2028) & (US$ Million)

    Table 184. Asia-Pacific Marketing Automation Software Revenue by Type (2017-2022) & (US$ Million)

    Table 185. Asia-Pacific Marketing Automation Software Revenue by Application (2017-2022) & (US$ Million)

    Table 186. Europe Marketing Automation Software Revenue by Country (2017-2022) & (US$ Million)

    Table 187. Europe Marketing Automation Software Revenue by Country (2023-2028) & (US$ Million)

    Table 188. Europe Marketing Automation Software Revenue by Type (2017-2022) & (US$ Million)

    Table 189. Europe Marketing Automation Software Revenue by Application (2017-2022) & (US$ Million)

    Table 190. Latin America Marketing Automation Software Revenue by Country (2017-2022) & (US$ Million)

    Table 191. Latin America Marketing Automation Software Revenue by Country (2023-2028) & (US$ Million)

    Table 192. Latin America Marketing Automation Software Revenue by Type (2017-2022) & (US$ Million)

    Table 193. Latin America Marketing Automation Software Revenue by Application (2017-2022) & (US$ Million)

    Table 194. Middle East and Africa Marketing Automation Software Revenue by Country (2017-2022) & (US$ Million)

    Table 195. Middle East and Africa Marketing Automation Software Revenue by Country (2023-2028) & (US$ Million)

    Table 196. Middle East and Africa Marketing Automation Software Revenue by Type (2017-2022) & (US$ Million)

    Table 197. Middle East and Africa Marketing Automation Software Revenue by Application (2017-2022) & (US$ Million)

    Table 198. Marketing Automation Software Key Raw Materials, Industry Status and Trend

    Table 199. Marketing Automation Software Key Raw Materials and Upstream Suppliers

    Table 200. Marketing Automation Software Clients Status and Trend

    Table 201. Marketing Automation Software Typical Clients

    Table 202. Marketing Automation Software Distributors

    Table 203. Marketing Automation Software Market Trends

    Table 204. Marketing Automation Software Market Drivers

    Table 205. Marketing Automation Software Market Challenges

    Table 206. Marketing Automation Software Market Restraints

    Table 207. Research Programs/Design for This Report

    Table 208. Key Data Information from Secondary Sources

    Table 209. Key Data Information from Primary Sources

List of Figures

    Figure 1. Marketing Automation Software Product Picture

    Figure 2. Global Marketing Automation Software Revenue Market Share by Type in 2021 & 2028

    Figure 3. Campaign Management Product Picture

    Figure 4. Email Marketing Product Picture

    Figure 5. Mobile Application Product Picture

    Figure 6. Inbound Marketing Product Picture

    Figure 7. Lead Nurturing and Lead Scoring Product Picture

    Figure 8. Reporting and Analytics Product Picture

    Figure 9. Social Media Marketing Product Picture

    Figure 10. Others Product Picture

    Figure 11. Global Marketing Automation Software Revenue Market Share by Application in 2021 & 2028

    Figure 12. Large Enterprises

    Figure 13. Small and Mid-sized Enterprises (SMEs)

    Figure 14. Marketing Automation Software Report Years Considered

    Figure 15. Global Marketing Automation Software Revenue, (US$ Million), 2017 VS 2021 VS 2028

    Figure 16. Global Marketing Automation Software Market Size 2017-2028 (US$ Million)

    Figure 17. Global Marketing Automation Software Market Size Market Share by Region: 2022 Versus 2028

    Figure 18. Global Marketing Automation Software Revenue Market Share by Region (2017-2028)

    Figure 19. Marketing Automation Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2017 VS 2021

    Figure 20. Global Marketing Automation Software Revenue Market Share Forecast by Type (2017-2028)

    Figure 21. Global Marketing Automation Software Revenue Market Share Forecast by Application (2017-2028)

    Figure 22. North America Marketing Automation Software Revenue 2017-2028 (US$ Million)

    Figure 23. North America Marketing Automation Software Revenue Market Share by Type (2017-2022)

    Figure 24. North America Marketing Automation Software Revenue Market Share by Application (2017-2022)

    Figure 25. Asia-Pacific Marketing Automation Software Revenue 2017-2028 (US$ Million)

    Figure 26. Asia-Pacific Marketing Automation Software Revenue Market Share by Region (2017-2028)

    Figure 27. Asia-Pacific Marketing Automation Software Revenue Market Share by Type (2017-2022)

    Figure 28. Asia-Pacific Marketing Automation Software Revenue Market Share by Application (2017-2022)

    Figure 29. Europe Marketing Automation Software Revenue Growth Rate 2017-2028 (US$ Million)

    Figure 30. Europe Marketing Automation Software Revenue Market Share by Country (2017-2028)

    Figure 31. Europe Marketing Automation Software Revenue Market Share by Type (2017-2022)

    Figure 32. Europe Marketing Automation Software Revenue Market Share by Application (2017-2022)

    Figure 33. Latin America Marketing Automation Software Revenue Growth Rate 2017-2028 (US$ Million)

    Figure 34. Latin America Marketing Automation Software Revenue Market Share by Country (2017-2022)

    Figure 35. Latin America Marketing Automation Software Revenue Market Share by Type (2017-2022)

    Figure 36. Latin America Marketing Automation Software Revenue Market Share by Application (2017-2022)

    Figure 37. Middle East and Africa Marketing Automation Software Revenue Growth Rate 2017-2028 (US$ Million)

    Figure 38. Middle East and Africa Marketing Automation Software Revenue Market Share by Country (2017-2028)

    Figure 39. Middle East and Africa Marketing Automation Software Revenue Market Share by Type (2017-2022)

    Figure 40. Middle East and Africa Marketing Automation Software Revenue Market Share by Application (2017-2022)

    Figure 41. Marketing Automation Software Supply Chain (Upstream and Downstream Market)

    Figure 42. Global Production Market Share of Marketing Automation Software Raw Materials by Region in 2021

    Figure 43. Marketing Automation Software Distribution Channels

    Figure 44. Global Marketing Automation Software Percentage 2017-2028: Indirect Sales VS Direct Sales

    Figure 45. Global Marketing Automation Software Percentage 2017-2028: Online Sales VS Offline Sales

    Figure 46. Bottom-up and Top-down Approaches for This Report

    Figure 47. Data Triangulation

    Figure 48. Key Executives Interviewed