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Global QR Code Recognition Market Research Report 2025
Published Date: July 2025
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Report Code: QYRE-Auto-25E2648
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Global QR Code Recognition Market Insights and Forecast to 2028
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Global QR Code Recognition Market Research Report 2025

Code: QYRE-Auto-25E2648
Report
July 2025
Pages:72
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES

QR Code Recognition Market

The global market for QR Code Recognition was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.
QR code is a kind of special geometric figure according to a certain law in the plane (two-dimensional direction) in the black and white graphics to record data symbol information;
In the coding, the concept of "0" and "1" bitstream, which constitute the logic basis of the computer, is used to express the numerical information of text by using several geometric forms corresponding to binary, and the information can be automatically read by the image input device or the photoelectric scanning device to realize the automatic processing of information.
North American market for QR Code Recognition is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
Asia-Pacific market for QR Code Recognition is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The global market for QR Code Recognition in Payment is estimated to increase from $ million in 2024 to $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The major global companies of QR Code Recognition include Newland, Sinodata, THUNISOFT, MINDEO, SZZT, Visualead, DENSO, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for QR Code Recognition, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding QR Code Recognition.
The QR Code Recognition market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global QR Code Recognition market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the QR Code Recognition companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of QR Code Recognition Market Report

Report Metric Details
Report Name QR Code Recognition Market
Segment by Type
  • Coded Data Structure
  • National Unified Url Data Structure
  • Vendor Custom Url Data Structure
  • Other
Segment by Application
  • Payment
  • Electronic Invoice
  • Scan Code for Travel
  • Scan Code Withdrawals
  • Scan Code for Login
  • Other
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Newland, Sinodata, THUNISOFT, MINDEO, SZZT, Visualead, DENSO
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of QR Code Recognition company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the QR Code Recognition Market report?

Ans: The main players in the QR Code Recognition Market are Newland, Sinodata, THUNISOFT, MINDEO, SZZT, Visualead, DENSO

What are the Application segmentation covered in the QR Code Recognition Market report?

Ans: The Applications covered in the QR Code Recognition Market report are Payment, Electronic Invoice, Scan Code for Travel, Scan Code Withdrawals, Scan Code for Login, Other

What are the Type segmentation covered in the QR Code Recognition Market report?

Ans: The Types covered in the QR Code Recognition Market report are Coded Data Structure, National Unified Url Data Structure, Vendor Custom Url Data Structure, Other

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global QR Code Recognition Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Coded Data Structure
1.2.3 National Unified Url Data Structure
1.2.4 Vendor Custom Url Data Structure
1.2.5 Other
1.3 Market by Application
1.3.1 Global QR Code Recognition Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Payment
1.3.3 Electronic Invoice
1.3.4 Scan Code for Travel
1.3.5 Scan Code Withdrawals
1.3.6 Scan Code for Login
1.3.7 Other
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global QR Code Recognition Market Perspective (2020-2031)
2.2 Global QR Code Recognition Growth Trends by Region
2.2.1 Global QR Code Recognition Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 QR Code Recognition Historic Market Size by Region (2020-2025)
2.2.3 QR Code Recognition Forecasted Market Size by Region (2026-2031)
2.3 QR Code Recognition Market Dynamics
2.3.1 QR Code Recognition Industry Trends
2.3.2 QR Code Recognition Market Drivers
2.3.3 QR Code Recognition Market Challenges
2.3.4 QR Code Recognition Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top QR Code Recognition Players by Revenue
3.1.1 Global Top QR Code Recognition Players by Revenue (2020-2025)
3.1.2 Global QR Code Recognition Revenue Market Share by Players (2020-2025)
3.2 Global QR Code Recognition Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by QR Code Recognition Revenue
3.4 Global QR Code Recognition Market Concentration Ratio
3.4.1 Global QR Code Recognition Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by QR Code Recognition Revenue in 2024
3.5 Global Key Players of QR Code Recognition Head office and Area Served
3.6 Global Key Players of QR Code Recognition, Product and Application
3.7 Global Key Players of QR Code Recognition, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 QR Code Recognition Breakdown Data by Type
4.1 Global QR Code Recognition Historic Market Size by Type (2020-2025)
4.2 Global QR Code Recognition Forecasted Market Size by Type (2026-2031)
5 QR Code Recognition Breakdown Data by Application
5.1 Global QR Code Recognition Historic Market Size by Application (2020-2025)
5.2 Global QR Code Recognition Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America QR Code Recognition Market Size (2020-2031)
6.2 North America QR Code Recognition Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America QR Code Recognition Market Size by Country (2020-2025)
6.4 North America QR Code Recognition Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe QR Code Recognition Market Size (2020-2031)
7.2 Europe QR Code Recognition Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe QR Code Recognition Market Size by Country (2020-2025)
7.4 Europe QR Code Recognition Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific QR Code Recognition Market Size (2020-2031)
8.2 Asia-Pacific QR Code Recognition Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific QR Code Recognition Market Size by Region (2020-2025)
8.4 Asia-Pacific QR Code Recognition Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America QR Code Recognition Market Size (2020-2031)
9.2 Latin America QR Code Recognition Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America QR Code Recognition Market Size by Country (2020-2025)
9.4 Latin America QR Code Recognition Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa QR Code Recognition Market Size (2020-2031)
10.2 Middle East & Africa QR Code Recognition Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa QR Code Recognition Market Size by Country (2020-2025)
10.4 Middle East & Africa QR Code Recognition Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Newland
11.1.1 Newland Company Details
11.1.2 Newland Business Overview
11.1.3 Newland QR Code Recognition Introduction
11.1.4 Newland Revenue in QR Code Recognition Business (2020-2025)
11.1.5 Newland Recent Development
11.2 Sinodata
11.2.1 Sinodata Company Details
11.2.2 Sinodata Business Overview
11.2.3 Sinodata QR Code Recognition Introduction
11.2.4 Sinodata Revenue in QR Code Recognition Business (2020-2025)
11.2.5 Sinodata Recent Development
11.3 THUNISOFT
11.3.1 THUNISOFT Company Details
11.3.2 THUNISOFT Business Overview
11.3.3 THUNISOFT QR Code Recognition Introduction
11.3.4 THUNISOFT Revenue in QR Code Recognition Business (2020-2025)
11.3.5 THUNISOFT Recent Development
11.4 MINDEO
11.4.1 MINDEO Company Details
11.4.2 MINDEO Business Overview
11.4.3 MINDEO QR Code Recognition Introduction
11.4.4 MINDEO Revenue in QR Code Recognition Business (2020-2025)
11.4.5 MINDEO Recent Development
11.5 SZZT
11.5.1 SZZT Company Details
11.5.2 SZZT Business Overview
11.5.3 SZZT QR Code Recognition Introduction
11.5.4 SZZT Revenue in QR Code Recognition Business (2020-2025)
11.5.5 SZZT Recent Development
11.6 Visualead
11.6.1 Visualead Company Details
11.6.2 Visualead Business Overview
11.6.3 Visualead QR Code Recognition Introduction
11.6.4 Visualead Revenue in QR Code Recognition Business (2020-2025)
11.6.5 Visualead Recent Development
11.7 DENSO
11.7.1 DENSO Company Details
11.7.2 DENSO Business Overview
11.7.3 DENSO QR Code Recognition Introduction
11.7.4 DENSO Revenue in QR Code Recognition Business (2020-2025)
11.7.5 DENSO Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
List of Tables
 Table 1. Global QR Code Recognition Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
 Table 2. Key Players of Coded Data Structure
 Table 3. Key Players of National Unified Url Data Structure
 Table 4. Key Players of Vendor Custom Url Data Structure
 Table 5. Key Players of Other
 Table 6. Global QR Code Recognition Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
 Table 7. Global QR Code Recognition Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 8. Global QR Code Recognition Market Size by Region (2020-2025) & (US$ Million)
 Table 9. Global QR Code Recognition Market Share by Region (2020-2025)
 Table 10. Global QR Code Recognition Forecasted Market Size by Region (2026-2031) & (US$ Million)
 Table 11. Global QR Code Recognition Market Share by Region (2026-2031)
 Table 12. QR Code Recognition Market Trends
 Table 13. QR Code Recognition Market Drivers
 Table 14. QR Code Recognition Market Challenges
 Table 15. QR Code Recognition Market Restraints
 Table 16. Global QR Code Recognition Revenue by Players (2020-2025) & (US$ Million)
 Table 17. Global QR Code Recognition Market Share by Players (2020-2025)
 Table 18. Global Top QR Code Recognition Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in QR Code Recognition as of 2024)
 Table 19. Ranking of Global Top QR Code Recognition Companies by Revenue (US$ Million) in 2024
 Table 20. Global 5 Largest Players Market Share by QR Code Recognition Revenue (CR5 and HHI) & (2020-2025)
 Table 21. Global Key Players of QR Code Recognition, Headquarters and Area Served
 Table 22. Global Key Players of QR Code Recognition, Product and Application
 Table 23. Global Key Players of QR Code Recognition, Date of Enter into This Industry
 Table 24. Mergers & Acquisitions, Expansion Plans
 Table 25. Global QR Code Recognition Market Size by Type (2020-2025) & (US$ Million)
 Table 26. Global QR Code Recognition Revenue Market Share by Type (2020-2025)
 Table 27. Global QR Code Recognition Forecasted Market Size by Type (2026-2031) & (US$ Million)
 Table 28. Global QR Code Recognition Revenue Market Share by Type (2026-2031)
 Table 29. Global QR Code Recognition Market Size by Application (2020-2025) & (US$ Million)
 Table 30. Global QR Code Recognition Revenue Market Share by Application (2020-2025)
 Table 31. Global QR Code Recognition Forecasted Market Size by Application (2026-2031) & (US$ Million)
 Table 32. Global QR Code Recognition Revenue Market Share by Application (2026-2031)
 Table 33. North America QR Code Recognition Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 34. North America QR Code Recognition Market Size by Country (2020-2025) & (US$ Million)
 Table 35. North America QR Code Recognition Market Size by Country (2026-2031) & (US$ Million)
 Table 36. Europe QR Code Recognition Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 37. Europe QR Code Recognition Market Size by Country (2020-2025) & (US$ Million)
 Table 38. Europe QR Code Recognition Market Size by Country (2026-2031) & (US$ Million)
 Table 39. Asia-Pacific QR Code Recognition Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 40. Asia-Pacific QR Code Recognition Market Size by Region (2020-2025) & (US$ Million)
 Table 41. Asia-Pacific QR Code Recognition Market Size by Region (2026-2031) & (US$ Million)
 Table 42. Latin America QR Code Recognition Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 43. Latin America QR Code Recognition Market Size by Country (2020-2025) & (US$ Million)
 Table 44. Latin America QR Code Recognition Market Size by Country (2026-2031) & (US$ Million)
 Table 45. Middle East & Africa QR Code Recognition Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 46. Middle East & Africa QR Code Recognition Market Size by Country (2020-2025) & (US$ Million)
 Table 47. Middle East & Africa QR Code Recognition Market Size by Country (2026-2031) & (US$ Million)
 Table 48. Newland Company Details
 Table 49. Newland Business Overview
 Table 50. Newland QR Code Recognition Product
 Table 51. Newland Revenue in QR Code Recognition Business (2020-2025) & (US$ Million)
 Table 52. Newland Recent Development
 Table 53. Sinodata Company Details
 Table 54. Sinodata Business Overview
 Table 55. Sinodata QR Code Recognition Product
 Table 56. Sinodata Revenue in QR Code Recognition Business (2020-2025) & (US$ Million)
 Table 57. Sinodata Recent Development
 Table 58. THUNISOFT Company Details
 Table 59. THUNISOFT Business Overview
 Table 60. THUNISOFT QR Code Recognition Product
 Table 61. THUNISOFT Revenue in QR Code Recognition Business (2020-2025) & (US$ Million)
 Table 62. THUNISOFT Recent Development
 Table 63. MINDEO Company Details
 Table 64. MINDEO Business Overview
 Table 65. MINDEO QR Code Recognition Product
 Table 66. MINDEO Revenue in QR Code Recognition Business (2020-2025) & (US$ Million)
 Table 67. MINDEO Recent Development
 Table 68. SZZT Company Details
 Table 69. SZZT Business Overview
 Table 70. SZZT QR Code Recognition Product
 Table 71. SZZT Revenue in QR Code Recognition Business (2020-2025) & (US$ Million)
 Table 72. SZZT Recent Development
 Table 73. Visualead Company Details
 Table 74. Visualead Business Overview
 Table 75. Visualead QR Code Recognition Product
 Table 76. Visualead Revenue in QR Code Recognition Business (2020-2025) & (US$ Million)
 Table 77. Visualead Recent Development
 Table 78. DENSO Company Details
 Table 79. DENSO Business Overview
 Table 80. DENSO QR Code Recognition Product
 Table 81. DENSO Revenue in QR Code Recognition Business (2020-2025) & (US$ Million)
 Table 82. DENSO Recent Development
 Table 83. Research Programs/Design for This Report
 Table 84. Key Data Information from Secondary Sources
 Table 85. Key Data Information from Primary Sources
 Table 86. Authors List of This Report


List of Figures
 Figure 1. QR Code Recognition Picture
 Figure 2. Global QR Code Recognition Market Size Comparison by Type (2020-2031) & (US$ Million)
 Figure 3. Global QR Code Recognition Market Share by Type: 2024 VS 2031
 Figure 4. Coded Data Structure Features
 Figure 5. National Unified Url Data Structure Features
 Figure 6. Vendor Custom Url Data Structure Features
 Figure 7. Other Features
 Figure 8. Global QR Code Recognition Market Size by Application (2020-2031) & (US$ Million)
 Figure 9. Global QR Code Recognition Market Share by Application: 2024 VS 2031
 Figure 10. Payment Case Studies
 Figure 11. Electronic Invoice Case Studies
 Figure 12. Scan Code for Travel Case Studies
 Figure 13. Scan Code Withdrawals Case Studies
 Figure 14. Scan Code for Login Case Studies
 Figure 15. Other Case Studies
 Figure 16. QR Code Recognition Report Years Considered
 Figure 17. Global QR Code Recognition Market Size (US$ Million), Year-over-Year: 2020-2031
 Figure 18. Global QR Code Recognition Market Size, (US$ Million), 2020 VS 2024 VS 2031
 Figure 19. Global QR Code Recognition Market Share by Region: 2024 VS 2031
 Figure 20. Global QR Code Recognition Market Share by Players in 2024
 Figure 21. Global Top QR Code Recognition Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in QR Code Recognition as of 2024)
 Figure 22. The Top 10 and 5 Players Market Share by QR Code Recognition Revenue in 2024
 Figure 23. North America QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 24. North America QR Code Recognition Market Share by Country (2020-2031)
 Figure 25. United States QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 26. Canada QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 27. Europe QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 28. Europe QR Code Recognition Market Share by Country (2020-2031)
 Figure 29. Germany QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 30. France QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 31. U.K. QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 32. Italy QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 33. Russia QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 34. Nordic Countries QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 35. Asia-Pacific QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 36. Asia-Pacific QR Code Recognition Market Share by Region (2020-2031)
 Figure 37. China QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 38. Japan QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 39. South Korea QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 40. Southeast Asia QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 41. India QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 42. Australia QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 43. Latin America QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 44. Latin America QR Code Recognition Market Share by Country (2020-2031)
 Figure 45. Mexico QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 46. Brazil QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 47. Middle East & Africa QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 48. Middle East & Africa QR Code Recognition Market Share by Country (2020-2031)
 Figure 49. Turkey QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 50. Saudi Arabia QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 51. UAE QR Code Recognition Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 52. Newland Revenue Growth Rate in QR Code Recognition Business (2020-2025)
 Figure 53. Sinodata Revenue Growth Rate in QR Code Recognition Business (2020-2025)
 Figure 54. THUNISOFT Revenue Growth Rate in QR Code Recognition Business (2020-2025)
 Figure 55. MINDEO Revenue Growth Rate in QR Code Recognition Business (2020-2025)
 Figure 56. SZZT Revenue Growth Rate in QR Code Recognition Business (2020-2025)
 Figure 57. Visualead Revenue Growth Rate in QR Code Recognition Business (2020-2025)
 Figure 58. DENSO Revenue Growth Rate in QR Code Recognition Business (2020-2025)
 Figure 59. Bottom-up and Top-down Approaches for This Report
 Figure 60. Data Triangulation
 Figure 61. Key Executives Interviewed
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