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Global Marketing Analytics Software Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031

Published Date: October 2025

Report Code: QYRE-Auto-26C19604

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Global Marketing Analytics Software Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031

Code: QYRE-Auto-26C19604

Report

October 2025

Pages:106

QYResearch

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DESCRIPTION

TABLE OF CONTENT

TABLES & FIGURES

Market Size

The global Marketing Analytics Software market size was US$ 3652 million in 2024 and is forecast to a readjusted size of US$ 7542 million by 2031 with a CAGR of 11.1% during the forecast period 2025-2031.

Market

Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business' marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time.

In Europe, Marketing Analytics Software key players include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel, etc. France is the largest market, with a share about 22%, followed by U.K., and Germany, both have a share about 39 percent. In terms of product, Large Enterprises is the largest segment, with a share over 56%. And in terms of application, the largest application is Retail & eCommerce.

The global Marketing Analytics Software market is strategically segmented by company, region (country), by End User, and by Vertical Industry. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on revenue and forecasts across regions, by End User, and by Vertical Industry for 2020-2031.

Market Segmentation

Scope of Market Report

Report Metric	Details
Report Name	Market
Forecasted market size in 2031	US$ 7542 million
CAGR	11.1%
Forecasted years	2025 - 2031
By Type: (Dominant Segment vs High-Margin Innovation)	SMEs Large Enterprises
By Application: (Core Demand Driver vs Emerging Opportunity)	Retail and eCommerce BFSI Media and Entertainment Travel and Hospitality Education Others
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company:	HubSpot, Semrush, Google Analytics, Tableau, ClickUp, AgencyAnalytics, OWOX BI, Whatagraph, Sensor Tower, MoEngage, SAP Emarsys, SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel, Mailchimp
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of Marketing Analytics Software market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., Large Enterprises in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., BFSI in India).
Chapter 6: Regional revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Market dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
Why This Report?
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Marketing Analytics Software value chain, addressing:

FAQ for this report

What is the Market size in 2031?

Ans: The Market size in 2031 will be US$ 7542 million.

What is the Market share by type?

Ans: In terms of product, Large Enterprises is the largest segment, with a share over 56%.

Who are the main players in the Market report?

Ans: The main players in the Market are HubSpot, Semrush, Google Analytics, Tableau, ClickUp, AgencyAnalytics, OWOX BI, Whatagraph, Sensor Tower, MoEngage, SAP Emarsys, SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel, Mailchimp

What are the Application segmentation covered in the Market report?

Ans: The Applications covered in the Market report are Retail and eCommerce, BFSI, Media and Entertainment, Travel and Hospitality, Education, Others

What are the Type segmentation covered in the Market report?

Ans: The Types covered in the Market report are SMEs, Large Enterprises

1 Report Overview

1.1 Study Scope

1.2 Market by End User

1.2.1 Global Market Size Growth by End User: 2020 VS 2024 VS 2031

1.2.2 SMEs

1.2.3 Large Enterprises

1.3 Market by Vertical Industry

1.3.1 Global Market Share by Vertical Industry: 2020 VS 2024 VS 2031

1.3.2 Retail and eCommerce

1.3.3 BFSI

1.3.4 Media and Entertainment

1.3.5 Travel and Hospitality

1.3.6 Education

1.3.7 Others

1.4 Assumptions and Limitations

1.5 Study Objectives

1.6 Years Considered

2 Global Growth Trends

2.1 Global Marketing Analytics Software Market Perspective (2020-2031)

2.2 Global Market Size by Region: 2020 VS 2024 VS 2031

2.3 Global Marketing Analytics Software Revenue Market Share by Region (2020-2025)

2.4 Global Marketing Analytics Software Revenue Forecast by Region (2026-2031)

2.5 Major Region and Emerging Market Analysis

2.5.1 North America Marketing Analytics Software Market Size and Prospective (2020-2031)

2.5.2 Europe Marketing Analytics Software Market Size and Prospective (2020-2031)

2.5.3 Asia-Pacific Marketing Analytics Software Market Size and Prospective (2020-2031)

2.5.4 Latin America Marketing Analytics Software Market Size and Prospective (2020-2031)

2.5.5 Middle East & Africa Marketing Analytics Software Market Size and Prospective (2020-2031)

3 Breakdown Data by End User

3.1 Global Marketing Analytics Software Historic Market Size by End User (2020-2025)

3.2 Global Marketing Analytics Software Forecasted Market Size by End User (2026-2031)

3.3 Different Types Marketing Analytics Software Representative Players

4 Breakdown Data by Vertical Industry

4.1 Global Marketing Analytics Software Historic Market Size by Vertical Industry (2020-2025)

4.2 Global Marketing Analytics Software Forecasted Market Size by Vertical Industry (2026-2031)

4.3 New Sources of Growth in Marketing Analytics Software Application

5 Competition Landscape by Players

5.1 Global Top Players by Revenue

5.1.1 Global Top Marketing Analytics Software Players by Revenue (2020-2025)

5.1.2 Global Marketing Analytics Software Revenue Market Share by Players (2020-2025)

5.2 Global Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

5.3 Players Covered: Ranking by Marketing Analytics Software Revenue

5.4 Global Marketing Analytics Software Market Concentration Analysis

5.4.1 Global Marketing Analytics Software Market Concentration Ratio (CR5 and HHI)

5.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Software Revenue in 2024

5.5 Global Key Players of Marketing Analytics Software Head office and Area Served

5.6 Global Key Players of Marketing Analytics Software, Product and Application

5.7 Global Key Players of Marketing Analytics Software, Date of Enter into This Industry

5.8 Mergers & Acquisitions, Expansion Plans

6 Region Analysis

6.1 North America Market: Players, Segments and Downstream

6.1.1 North America Marketing Analytics Software Revenue by Company (2020-2025)

6.1.2 North America Market Size by End User

6.1.2.1 North America Marketing Analytics Software Market Size by End User (2020-2025)

6.1.2.2 North America Marketing Analytics Software Market Share by End User (2020-2025)

6.1.3 North America Market Size by Vertical Industry

6.1.3.1 North America Marketing Analytics Software Market Size by Vertical Industry (2020-2025)

6.1.3.2 North America Marketing Analytics Software Market Share by Vertical Industry (2020-2025)

6.1.4 North America Market Trend and Opportunities

6.2 Europe Market: Players, Segments and Downstream

6.2.1 Europe Marketing Analytics Software Revenue by Company (2020-2025)

6.2.2 Europe Market Size by End User

6.2.2.1 Europe Marketing Analytics Software Market Size by End User (2020-2025)

6.2.2.2 Europe Marketing Analytics Software Market Share by End User (2020-2025)

6.2.3 Europe Market Size by Vertical Industry

6.2.3.1 Europe Marketing Analytics Software Market Size by Vertical Industry (2020-2025)

6.2.3.2 Europe Marketing Analytics Software Market Share by Vertical Industry (2020-2025)

6.2.4 Europe Market Trend and Opportunities

6.3 Asia-Pacific Market: Players, Segments and Downstream

6.3.1 Asia-Pacific Marketing Analytics Software Revenue by Company (2020-2025)

6.3.2 Asia-Pacific Market Size by End User

6.3.2.1 Asia-Pacific Marketing Analytics Software Market Size by End User (2020-2025)

6.3.2.2 Asia-Pacific Marketing Analytics Software Market Share by End User (2020-2025)

6.3.3 Asia-Pacific Market Size by Vertical Industry

6.3.3.1 Asia-Pacific Marketing Analytics Software Market Size by Vertical Industry (2020-2025)

6.3.3.2 Asia-Pacific Marketing Analytics Software Market Share by Vertical Industry (2020-2025)

6.3.4 Asia-Pacific Market Trend and Opportunities

6.4 Latin America Market: Players, Segments and Downstream

6.4.1 Latin America Marketing Analytics Software Revenue by Company (2020-2025)

6.4.2 Latin America Market Size by End User

6.4.2.1 Latin America Marketing Analytics Software Market Size by End User (2020-2025)

6.4.2.2 Latin America Marketing Analytics Software Market Share by End User (2020-2025)

6.4.3 Latin America Market Size by Vertical Industry

6.4.3.1 Latin America Marketing Analytics Software Market Size by Vertical Industry (2020-2025)

6.4.3.2 Latin America Marketing Analytics Software Market Share by Vertical Industry (2020-2025)

6.4.4 Latin America Market Trend and Opportunities

6.5 Middle East & Africa Market: Players, Segments and Downstream

6.5.1 Middle East & Africa Marketing Analytics Software Revenue by Company (2020-2025)

6.5.2 Middle East & Africa Market Size by End User

6.5.2.1 Middle East & Africa Marketing Analytics Software Market Size by End User (2020-2025)

6.5.2.2 Middle East & Africa Marketing Analytics Software Market Share by End User (2020-2025)

6.5.3 Middle East & Africa Market Size by Vertical Industry

6.5.3.1 Middle East & Africa Marketing Analytics Software Market Size by Vertical Industry (2020-2025)

6.5.3.2 Middle East & Africa Marketing Analytics Software Market Share by Vertical Industry (2020-2025)

6.5.4 Middle East & Africa Market Trend and Opportunities

7 Key Players Profiles

7.1 HubSpot

7.1.1 HubSpot Company Details

7.1.2 HubSpot Business Overview

7.1.3 HubSpot Marketing Analytics Software Introduction

7.1.4 HubSpot Revenue in Marketing Analytics Software Business (2020-2025)

7.1.5 HubSpot Recent Development

7.2 Semrush

7.2.1 Semrush Company Details

7.2.2 Semrush Business Overview

7.2.3 Semrush Marketing Analytics Software Introduction

7.2.4 Semrush Revenue in Marketing Analytics Software Business (2020-2025)

7.2.5 Semrush Recent Development

7.3 Google Analytics

7.3.1 Google Analytics Company Details

7.3.2 Google Analytics Business Overview

7.3.3 Google Analytics Marketing Analytics Software Introduction

7.3.4 Google Analytics Revenue in Marketing Analytics Software Business (2020-2025)

7.3.5 Google Analytics Recent Development

7.4 Tableau

7.4.1 Tableau Company Details

7.4.2 Tableau Business Overview

7.4.3 Tableau Marketing Analytics Software Introduction

7.4.4 Tableau Revenue in Marketing Analytics Software Business (2020-2025)

7.4.5 Tableau Recent Development

7.5 ClickUp

7.5.1 ClickUp Company Details

7.5.2 ClickUp Business Overview

7.5.3 ClickUp Marketing Analytics Software Introduction

7.5.4 ClickUp Revenue in Marketing Analytics Software Business (2020-2025)

7.5.5 ClickUp Recent Development

7.6 AgencyAnalytics

7.6.1 AgencyAnalytics Company Details

7.6.2 AgencyAnalytics Business Overview

7.6.3 AgencyAnalytics Marketing Analytics Software Introduction

7.6.4 AgencyAnalytics Revenue in Marketing Analytics Software Business (2020-2025)

7.6.5 AgencyAnalytics Recent Development

7.7 OWOX BI

7.7.1 OWOX BI Company Details

7.7.2 OWOX BI Business Overview

7.7.3 OWOX BI Marketing Analytics Software Introduction

7.7.4 OWOX BI Revenue in Marketing Analytics Software Business (2020-2025)

7.7.5 OWOX BI Recent Development

7.8 Whatagraph

7.8.1 Whatagraph Company Details

7.8.2 Whatagraph Business Overview

7.8.3 Whatagraph Marketing Analytics Software Introduction

7.8.4 Whatagraph Revenue in Marketing Analytics Software Business (2020-2025)

7.8.5 Whatagraph Recent Development

7.9 Sensor Tower

7.9.1 Sensor Tower Company Details

7.9.2 Sensor Tower Business Overview

7.9.3 Sensor Tower Marketing Analytics Software Introduction

7.9.4 Sensor Tower Revenue in Marketing Analytics Software Business (2020-2025)

7.9.5 Sensor Tower Recent Development

7.10 MoEngage

7.10.1 MoEngage Company Details

7.10.2 MoEngage Business Overview

7.10.3 MoEngage Marketing Analytics Software Introduction

7.10.4 MoEngage Revenue in Marketing Analytics Software Business (2020-2025)

7.10.5 MoEngage Recent Development

7.11 SAP Emarsys

7.11.1 SAP Emarsys Company Details

7.11.2 SAP Emarsys Business Overview

7.11.3 SAP Emarsys Marketing Analytics Software Introduction

7.11.4 SAP Emarsys Revenue in Marketing Analytics Software Business (2020-2025)

7.11.5 SAP Emarsys Recent Development

7.12 SALESmanago

7.12.1 SALESmanago Company Details

7.12.2 SALESmanago Business Overview

7.12.3 SALESmanago Marketing Analytics Software Introduction

7.12.4 SALESmanago Revenue in Marketing Analytics Software Business (2020-2025)

7.12.5 SALESmanago Recent Development

7.13 CleverTap

7.13.1 CleverTap Company Details

7.13.2 CleverTap Business Overview

7.13.3 CleverTap Marketing Analytics Software Introduction

7.13.4 CleverTap Revenue in Marketing Analytics Software Business (2020-2025)

7.13.5 CleverTap Recent Development

7.14 Act-On Software

7.14.1 Act-On Software Company Details

7.14.2 Act-On Software Business Overview

7.14.3 Act-On Software Marketing Analytics Software Introduction

7.14.4 Act-On Software Revenue in Marketing Analytics Software Business (2020-2025)

7.14.5 Act-On Software Recent Development

7.15 TapClicks

7.15.1 TapClicks Company Details

7.15.2 TapClicks Business Overview

7.15.3 TapClicks Marketing Analytics Software Introduction

7.15.4 TapClicks Revenue in Marketing Analytics Software Business (2020-2025)

7.15.5 TapClicks Recent Development

7.16 Ometria

7.16.1 Ometria Company Details

7.16.2 Ometria Business Overview

7.16.3 Ometria Marketing Analytics Software Introduction

7.16.4 Ometria Revenue in Marketing Analytics Software Business (2020-2025)

7.16.5 Ometria Recent Development

7.17 Adverity

7.17.1 Adverity Company Details

7.17.2 Adverity Business Overview

7.17.3 Adverity Marketing Analytics Software Introduction

7.17.4 Adverity Revenue in Marketing Analytics Software Business (2020-2025)

7.17.5 Adverity Recent Development

7.18 Optimove

7.18.1 Optimove Company Details

7.18.2 Optimove Business Overview

7.18.3 Optimove Marketing Analytics Software Introduction

7.18.4 Optimove Revenue in Marketing Analytics Software Business (2020-2025)

7.18.5 Optimove Recent Development

7.19 Funnel

7.19.1 Funnel Company Details

7.19.2 Funnel Business Overview

7.19.3 Funnel Marketing Analytics Software Introduction

7.19.4 Funnel Revenue in Marketing Analytics Software Business (2020-2025)

7.19.5 Funnel Recent Development

7.20 Mailchimp

7.20.1 Mailchimp Company Details

7.20.2 Mailchimp Business Overview

7.20.3 Mailchimp Marketing Analytics Software Introduction

7.20.4 Mailchimp Revenue in Marketing Analytics Software Business (2020-2025)

7.20.5 Mailchimp Recent Development

8 Marketing Analytics Software Market Dynamics

8.1 Marketing Analytics Software Industry Trends

8.2 Marketing Analytics Software Market Drivers

8.3 Marketing Analytics Software Market Challenges

8.4 Marketing Analytics Software Market Restraints

9 Research Findings and Conclusion

10 Appendix

10.1 Research Methodology

10.1.1 Methodology/Research Approach

10.1.1.1 Research Programs/Design

10.1.1.2 Market Size Estimation

10.1.1.3 Market Breakdown and Data Triangulation

10.1.2 Data Source

10.1.2.1 Secondary Sources

10.1.2.2 Primary Sources

10.2 Author Details

10.3 Disclaimer

List of Tables

Table 1. Global Marketing Analytics Software Market Size Growth Rate by End User (US$ Million): 2020 VS 2024 VS 2031

Table 2. Global Marketing Analytics Software Market Size Growth by Vertical Industry (US$ Million): 2020 VS 2024 VS 2031

Table 3. Global Market Marketing Analytics Software Market Size (US$ Million) by Region:2020 VS 2024 VS 2031

Table 4. Global Marketing Analytics Software Revenue (US$ Million) Market Share by Region (2020-2025)

Table 5. Global Marketing Analytics Software Revenue Share by Region (2020-2025)

Table 6. Global Marketing Analytics Software Revenue (US$ Million) Forecast by Region (2026-2031)

Table 7. Global Marketing Analytics Software Revenue Share Forecast by Region (2026-2031)

Table 8. Global Marketing Analytics Software Market Size by End User (2020-2025) & (US$ Million)

Table 9. Global Marketing Analytics Software Revenue Market Share by End User (2020-2025)

Table 10. Global Marketing Analytics Software Forecasted Market Size by End User (2026-2031) & (US$ Million)

Table 11. Global Marketing Analytics Software Revenue Market Share by End User (2026-2031)

Table 12. Representative Players of Each Type

Table 13. Global Marketing Analytics Software Market Size by Vertical Industry (2020-2025) & (US$ Million)

Table 14. Global Marketing Analytics Software Revenue Market Share by Vertical Industry (2020-2025)

Table 15. Global Marketing Analytics Software Forecasted Market Size by Vertical Industry (2026-2031) & (US$ Million)

Table 16. Global Marketing Analytics Software Revenue Market Share by Vertical Industry (2026-2031)

Table 17. New Sources of Growth in Marketing Analytics Software Application

Table 18. Global Marketing Analytics Software Revenue by Players (2020-2025) & (US$ Million)

Table 19. Global Marketing Analytics Software Market Share by Players (2020-2025)

Table 20. Global Top Marketing Analytics Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Software as of 2024)

Table 21. Ranking of Global Top Marketing Analytics Software Companies by Revenue (US$ Million) in 2024

Table 22. Global 5 Largest Players Market Share by Marketing Analytics Software Revenue (CR5 and HHI) & (2020-2025)

Table 23. Global Key Players of Marketing Analytics Software, Headquarters and Area Served

Table 24. Global Key Players of Marketing Analytics Software, Product and Application

Table 25. Global Key Players of Marketing Analytics Software, Date of Enter into This Industry

Table 26. Mergers & Acquisitions, Expansion Plans

Table 27. North America Marketing Analytics Software Revenue by Company (2020-2025) & (US$ Million)

Table 28. North America Marketing Analytics Software Revenue Market Share by Company (2020-2025)

Table 29. North America Marketing Analytics Software Market Size by End User (2020-2025) & (US$ Million)

Table 30. North America Marketing Analytics Software Market Size by Vertical Industry (2020-2025) & (US$ Million)

Table 31. Europe Marketing Analytics Software Revenue by Company (2020-2025) & (US$ Million)

Table 32. Europe Marketing Analytics Software Revenue Market Share by Company (2020-2025)

Table 33. Europe Marketing Analytics Software Market Size by End User (2020-2025) & (US$ Million)

Table 34. Europe Marketing Analytics Software Market Size by Vertical Industry (2020-2025) & (US$ Million)

Table 35. Asia-Pacific Marketing Analytics Software Revenue by Company (2020-2025) & (US$ Million)

Table 36. Asia-Pacific Marketing Analytics Software Revenue Market Share by Company (2020-2025)

Table 37. Asia-Pacific Marketing Analytics Software Market Size by End User (2020-2025) & (US$ Million)

Table 38. Asia-Pacific Marketing Analytics Software Market Size by Vertical Industry (2020-2025) & (US$ Million)

Table 39. Latin America Marketing Analytics Software Revenue by Company (2020-2025) & (US$ Million)

Table 40. Latin America Marketing Analytics Software Revenue Market Share by Company (2020-2025)

Table 41. Latin America Marketing Analytics Software Market Size by End User (2020-2025) & (US$ Million)

Table 42. Latin America Marketing Analytics Software Market Size by Vertical Industry (2020-2025) & (US$ Million)

Table 43. Middle East & Africa Marketing Analytics Software Revenue by Company (2020-2025) & (US$ Million)

Table 44. Middle East & Africa Marketing Analytics Software Revenue Market Share by Company (2020-2025)

Table 45. Middle East & Africa Marketing Analytics Software Market Size by End User (2020-2025) & (US$ Million)

Table 46. Middle East & Africa Marketing Analytics Software Market Size by Vertical Industry (2020-2025) & (US$ Million)

Table 47. HubSpot Company Details

Table 48. HubSpot Business Overview

Table 49. HubSpot Marketing Analytics Software Product

Table 50. HubSpot Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)

Table 51. HubSpot Recent Development

Table 52. Semrush Company Details

Table 53. Semrush Business Overview

Table 54. Semrush Marketing Analytics Software Product

Table 55. Semrush Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)

Table 56. Semrush Recent Development

Table 57. Google Analytics Company Details

Table 58. Google Analytics Business Overview

Table 59. Google Analytics Marketing Analytics Software Product

Table 60. Google Analytics Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)

Table 61. Google Analytics Recent Development

Table 62. Tableau Company Details

Table 63. Tableau Business Overview

Table 64. Tableau Marketing Analytics Software Product

Table 65. Tableau Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)

Table 66. Tableau Recent Development

Table 67. ClickUp Company Details

Table 68. ClickUp Business Overview

Table 69. ClickUp Marketing Analytics Software Product

Table 70. ClickUp Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)

Table 71. ClickUp Recent Development

Table 72. AgencyAnalytics Company Details

Table 73. AgencyAnalytics Business Overview

Table 74. AgencyAnalytics Marketing Analytics Software Product

Table 75. AgencyAnalytics Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)

Table 76. AgencyAnalytics Recent Development

Table 77. OWOX BI Company Details

Table 78. OWOX BI Business Overview

Table 79. OWOX BI Marketing Analytics Software Product

Table 80. OWOX BI Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)

Table 81. OWOX BI Recent Development

Table 82. Whatagraph Company Details

Table 83. Whatagraph Business Overview

Table 84. Whatagraph Marketing Analytics Software Product

Table 85. Whatagraph Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)

Table 86. Whatagraph Recent Development

Table 87. Sensor Tower Company Details

Table 88. Sensor Tower Business Overview

Table 89. Sensor Tower Marketing Analytics Software Product

Table 90. Sensor Tower Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)

Table 91. Sensor Tower Recent Development

Table 92. MoEngage Company Details

Table 93. MoEngage Business Overview

Table 94. MoEngage Marketing Analytics Software Product

Table 95. MoEngage Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)

Table 96. MoEngage Recent Development

Table 97. SAP Emarsys Company Details

Table 98. SAP Emarsys Business Overview

Table 99. SAP Emarsys Marketing Analytics Software Product

Table 100. SAP Emarsys Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)

Table 101. SAP Emarsys Recent Development

Table 102. SALESmanago Company Details

Table 103. SALESmanago Business Overview

Table 104. SALESmanago Marketing Analytics Software Product

Table 105. SALESmanago Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)

Table 106. SALESmanago Recent Development

Table 107. CleverTap Company Details

Table 108. CleverTap Business Overview

Table 109. CleverTap Marketing Analytics Software Product

Table 110. CleverTap Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)

Table 111. CleverTap Recent Development

Table 112. Act-On Software Company Details

Table 113. Act-On Software Business Overview

Table 114. Act-On Software Marketing Analytics Software Product

Table 115. Act-On Software Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)

Table 116. Act-On Software Recent Development

Table 117. TapClicks Company Details

Table 118. TapClicks Business Overview

Table 119. TapClicks Marketing Analytics Software Product

Table 120. TapClicks Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)

Table 121. TapClicks Recent Development

Table 122. Ometria Company Details

Table 123. Ometria Business Overview

Table 124. Ometria Marketing Analytics Software Product

Table 125. Ometria Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)

Table 126. Ometria Recent Development

Table 127. Adverity Company Details

Table 128. Adverity Business Overview

Table 129. Adverity Marketing Analytics Software Product

Table 130. Adverity Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)

Table 131. Adverity Recent Development

Table 132. Optimove Company Details

Table 133. Optimove Business Overview

Table 134. Optimove Marketing Analytics Software Product

Table 135. Optimove Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)

Table 136. Optimove Recent Development

Table 137. Funnel Company Details

Table 138. Funnel Business Overview

Table 139. Funnel Marketing Analytics Software Product

Table 140. Funnel Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)

Table 141. Funnel Recent Development

Table 142. Mailchimp Company Details

Table 143. Mailchimp Business Overview

Table 144. Mailchimp Marketing Analytics Software Product

Table 145. Mailchimp Revenue in Marketing Analytics Software Business (2020-2025) & (US$ Million)

Table 146. Mailchimp Recent Development

Table 147. Marketing Analytics Software Market Trends

Table 148. Marketing Analytics Software Market Drivers

Table 149. Marketing Analytics Software Market Challenges

Table 150. Marketing Analytics Software Market Restraints

Table 151. Research Programs/Design for This Report

Table 152. Key Data Information from Secondary Sources

Table 153. Key Data Information from Primary Sources

List of Figures

Figure 1. Marketing Analytics Software Product Picture

Figure 2. Global Marketing Analytics Software Market Share by End User: 2024 VS 2031

Figure 3. SMEs Features

Figure 4. Large Enterprises Features

Figure 5. Global Marketing Analytics Software Market Share by Vertical Industry: 2024 VS 2031

Figure 6. Retail and eCommerce

Figure 7. BFSI

Figure 8. Media and Entertainment

Figure 9. Travel and Hospitality

Figure 10. Education

Figure 11. Others

Figure 12. Marketing Analytics Software Report Years Considered

Figure 13. Global Marketing Analytics Software Market Size (US$ Million), Year-over-Year: 2020-2031

Figure 14. Global Marketing Analytics Software Market Size, (US$ Million), 2020 VS 2024 VS 2031

Figure 15. Global Marketing Analytics Software Revenue Market Share by Region: 2020 VS 2024

Figure 16. North America Marketing Analytics Software Revenue (US$ Million) Growth Rate (2020-2031)

Figure 17. Europe Marketing Analytics Software Revenue (US$ Million) Growth Rate (2020-2031)

Figure 18. Asia-Pacific Marketing Analytics Software Revenue (US$ Million) Growth Rate (2020-2031)

Figure 19. Latin America Marketing Analytics Software Revenue (US$ Million) Growth Rate (2020-2031)

Figure 20. Middle East & Africa Marketing Analytics Software Revenue (US$ Million) Growth Rate (2020-2031)

Figure 21. Global Marketing Analytics Software Market Share by Players in 2024

Figure 22. Global Top Marketing Analytics Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Software as of 2024)

Figure 23. The Top 10 and 5 Players Market Share by Marketing Analytics Software Revenue in 2024

Figure 24. North America Marketing Analytics Software Market Share by End User (2020-2025)

Figure 25. North America Marketing Analytics Software Market Share by Vertical Industry (2020-2025)

Figure 26. Europe Marketing Analytics Software Market Share by End User (2020-2025)

Figure 27. Europe Marketing Analytics Software Market Share by Vertical Industry (2020-2025)

Figure 28. Asia-Pacific Marketing Analytics Software Market Share by End User (2020-2025)

Figure 29. Asia-Pacific Marketing Analytics Software Market Share by Vertical Industry (2020-2025)

Figure 30. Latin America Marketing Analytics Software Market Share by End User (2020-2025)

Figure 31. Latin America Marketing Analytics Software Market Share by Vertical Industry (2020-2025)

Figure 32. Middle East & Africa Marketing Analytics Software Market Share by End User (2020-2025)

Figure 33. Middle East & Africa Marketing Analytics Software Market Share by Vertical Industry (2020-2025)

Figure 34. HubSpot Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)

Figure 35. Semrush Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)

Figure 36. Google Analytics Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)

Figure 37. Tableau Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)

Figure 38. ClickUp Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)

Figure 39. AgencyAnalytics Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)

Figure 40. OWOX BI Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)

Figure 41. Whatagraph Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)

Figure 42. Sensor Tower Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)

Figure 43. MoEngage Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)

Figure 44. SAP Emarsys Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)

Figure 45. SALESmanago Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)

Figure 46. CleverTap Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)

Figure 47. Act-On Software Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)

Figure 48. TapClicks Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)

Figure 49. Ometria Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)

Figure 50. Adverity Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)

Figure 51. Optimove Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)

Figure 52. Funnel Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)

Figure 53. Mailchimp Revenue Growth Rate in Marketing Analytics Software Business (2020-2025)

Figure 54. Bottom-up and Top-down Approaches for This Report

Figure 55. Data Triangulation

Figure 56. Key Executives Interviewed

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Global Marketing Analytics Software Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031

Published Date: October 2025

Report Code: QYRE-Auto-26C19604

Global Marketing Analytics Software Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031

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