Global Retargeting Software Market Size, Status and Forecast 2021-2027

Global Retargeting Software Market 

The global Retargeting Software market size is projected to reach US$ 3474.5 million by 2027, from US$ 1431.9 million in 2020, at a CAGR of 13.5% during 2021-2027.

Retargeting is a form of online advertising. Retargeting is a cookie-based technology in that Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance.

Retargeting software is designed to help companies serve display ads across the internet to users who have previously visited their websites.

Criteo, SteelHouse, AdRoll, Outbrain, Mailchimp, etc. are the key suppliers in the global Retargeting Software market. Top 5 took up more than 76% of the global market in 2018.

Americas is the largest region of Retargeting Software in the world in the past few years and it will keep increasing in the next few years. Americas market took up about 53% of the global market in 2018, while Europe and APAC were about 31%, 13%.

USA, France, etc. are now the key developers of Retargeting Software. The market concentration of these players is very unbalanced, though there are close to 100 providers to do these businesses, many of them are small and new ones.

With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Retargeting Software market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Retargeting Software market in terms of revenue.

On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Retargeting Software market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Retargeting Software market.

Global Retargeting Software Scope and Market Size

The retargeting Software market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Retargeting Software market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and Forecast by Type and by Application in terms of revenue and forecast for the period 2016-2027.

Retargeting Software Market Segmentation

By Type

• Cloud Based
• On Premises

Retargeting Software is mainly classified into the following types: Cloud-Based and On-Premises. Cloud Based is the most widely used type which takes up about 92% of the total sales in 2018.

By Application

• Large Enterprises
• SMEs

Retargeting Software has a wide range of applications, such for Large Enterprises and SMEs. SMEs were the most widely used area taking up about 51% of the global total in 2018, and at the same time, SMEs mark a higher growth rate than that of for large enterprises.

 By Region

• North America
• US.
• Canada
• Europe
• Germany
• France
• UK.
• Italy
• Russia
• Nordic
• Rest of Europe
• Asia-Pacific
• China
• Japan
• South Korea
• Southeast Asia
• India
• Australia
• Rest of Asia
• Latin America
• Mexico
• Brazil
• Rest of Latin America
• Middle East & Africa
• Turkey
• Saudi Arabia
• UAE
• Rest of MEA

By Companies

• AdRoll
• Jabmo
• Outbrain
• SteelHouse
• Justuno
• Criteo
• Mailchimp
• ReTargeter
• OptiMonk
• Marin Software
• Retargeting
• Match2One