Global Live Streaming Market Research Report 2025

Live Streaming Market

The global market for Live Streaming was valued at US$ 56700 million in the year 2024 and is projected to reach a revised size of US$ 115890 million by 2031, growing at a CAGR of 10.9% during the forecast period

Live Streaming Market Trends

Technology enables people to see the action as it happens, so it is anticipated that the global live-streaming gaming audience will continue to expand over the course of the projection period. Social live streaming has developed into one of the most exciting communities because it enables the production of live content and in-the-moment communication. The technical advancement of the hypermodern age served as its driving force. The advent of real-time content distribution and consumption online platforms like Twitch.TV, YouTube Gaming, Facebook Gaming, etc. makes it likely that video game live streaming will generate a fresh and unprecedented increase in the digital environment.

Additionally, social isolation and increased time spent at home during the epidemic increased interest in streaming on a global scale. The ability of live-streaming websites to serve as social gathering places where people may spend time with one another in an era of growing isolation has had a huge impact on this viewing. The mere fact that a video is shorter won't persuade users of social media to watch it. They want entertaining and intriguing live videos. The live streaming market is anticipated to be driven by this aspect. 

Live video marketing and live streaming are redefining how businesses interact with their customers. Since a live video is more immediate and authentic, it draws and piques the interest of the viewers right away. The real shopping experience has a significant impact on the consumer. Influencers may work with brands to help their loyal audiences discover, assess, and purchase products all in one live session. The live streaming market is anticipated to develop even more as a result of this reason.

Live-streamed DJ sets and musical performances are quickly displacing conventional radio stations. The pandemic pushed internet concerts, which sparked a boom in live music streaming. 2022 will see a rise in the popularity of live streaming performances as more people take advantage of the close-up, high-quality experience they offer. 

Live Streaming Market Analysis

The most profitable region is anticipated to be North America. An surge in live video streaming and large spending on gaming and entertainment would both help the region's live streaming industry grow over the course of the projection year. 

Live Streaming Market Segments

Live Streaming market is segmented by players, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Live Streaming market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2025-2031.

Report Metric	Details
Report Name	Global  Live Streaming Market
Base Year	2024
Forecasted years	2025-2031
By Company	Kuaishou YY Twitch Tencent Music Entertainment (TME) Momo Douyu ByteDance YouTube Inke Huajiao Yizhibo (Weibo) Twitter (Periscope) Brightcove (Ooyala) Uplive Mixer Facebook Instagram Snapchat Bilibili IBM Cloud Video
Segment by Type	Music, Dancing and Talk Shows Game Dating Shows Outdoor Activities and Sports Others
Segment by Application	Music, Dancing and Talk Shows Game Dating Shows Outdoor Activities and Sports Others
Production by Region	North America Europe China Japan
Consumption by Region	North America United States Canada Europe Germany France U.K. Italy Russia Asia-Pacific China Japan South Korea China Taiwan Southeast Asia India Latin America Mexico Brazil
Forecast units	USD
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends
Geographic regions covered	North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Competitive Landscape

This segment focuses on the key players operating in the industry. It underlines all the current and future activities by the prominent manufacturers. By understanding various initiatives being taken up by different players, readers will gain the ability to settle on correct business choices. The authors of the report have provided accurate revenue figures of the companies for the period 2025-2031. The clients are sure to gain the upper hand once they get hold of this report. 

Live Streaming Market By Company

• Kuaishou
• YY
• Twitch
• Tencent Music Entertainment (TME)
• Momo
• Douyu
• ByteDance
• YouTube
• Inke
• Huajiao
• Yizhibo (Weibo)
• Twitter (Periscope)
• Brightcove (Ooyala)
• Uplive
• Mixer
• Facebook
• Instagram
• Snapchat
• Bilibili
• IBM Cloud Video