Global Digital Fitness Market Insights and Forecast to 2028

Digital Fitness Market Insights - 2028

Due to the COVID-19 pandemic, the global Digital Fitness market size is estimated to be worth US$ 9597.7 million in 2022 and is forecast to a readjusted size of US$ 26550 million by 2028 with a CAGR of 18.5% during the review period. 

It is projected to reach US$ 26550 million by 2028 with a CAGR of 18.5% during the forecast period. Key drivers of the digital fitness market include growing awareness of the need for maintaining a healthy lifestyle and increasing penetration of smart self-monitoring devices.

The growing popularity of on-demand fitness content due to convenience and ease of use will bolster the digital fitness market growth during the forecast period. The booming wearables industry will fuel the growth of the market in the coming years.

Digital Fitness Market Trends

Rise of the health-conscious consumer

Due to an increase in sedentary lifestyles and busy work schedules the severity of chronic diseases has increased manifold. This has led to the shift towards a wellness mindset. People are focusing more on their daily food choices, identifying stress patterns, and incorporating movement into their daily life. The increasing penetration of smartphones and fitness devices has led to the creation of convenient ways to incorporate health and fitness goals through digital applications like Fitness App. For instance, a fitness tracker enables one to monitor their personal data on the go. Digital fitness has accelerated with the proliferation of online communities. Furthermore after the effects of the pandemic with gyms, clubs, and sports facilities all closed people chose the self-supervision way to track their overall fitness. Customized workouts via home fitness apps provide universal access, ease of use, flexibility, and fit right into the hectic lifestyle of consumers. These factors will surge the growth of the digital fitness market during the forecast period. 

Benefits of on-demand fitness content

The advent of artificial intelligence and online streaming platforms has boosted the demand for virtual workout programs. Handwear, legwear, or headwear devices provide connectivity options via a web-based interface or an app. They are used for calculating movement patterns and provide detailed insights into the fitness level of an individual. Advances in mobile computing have enabled real-time body tracking to provide information regarding any incorrect body posture during a yoga asana or a dance session. Gamified content and detailed personal metrics have attracted the attention of fitness enthusiasts. Many brands have introduced badges, leaderboards, competition, and levels to pique the interest of the masses. Virtual workout sessions provide the much-needed motivation and the freedom to exercise anywhere, anytime in the world. People can easily monitor their health statistics on the go and personalize their workout sessions based on their own choice and difficulty levels. A broad range of offerings and customized schedules are provided to suit the personal preferences of consumers. A user can test out several programs from the comfort of their living rooms before taking the practice out into the real world. Hence these cost-effective solutions will boost the growth of the digital fitness market in the upcoming years. 

Widescale penetration of wearables

The surging use of smart electronic devices and dependence on the internet have spurred the use of wearable devices in the last few years. These intelligent electronic devices have revolutionized the fitness industry as they help in improving health and boosting performance during workouts. Wearables allow us to view real-time accurate results from our activities by tracking our daily progress through an application. They provide insights on metrics like heart rate, calories burned or total time spent working out. Smart tech helps users to remain accountable by sending out automated reminders and alerts. They are a highly effective way to set goals and keep track of one’s daily progress. These devices monitor vital signs like heart rate to ensure that the workout sessions are being done safely. Most fitness devices send out notifications to keep going and provide visually encouraging insights on the fitness journey. Smartwatches and fitness trackers are designed carefully to provide high-quality data on respiratory rate, muscle activity, brain activity, body movement, etc. Such factors will boost the demand for the digital fitness market in the forthcoming years. 

Lack of physical interaction and chances of injury

The rise of digital fitness has been remarkable. However, they come with certain issues. Digital or virtual fitness classes are challenging as there is no real interaction between the instructor and other people taking the class. A poor internet connection could disturb one’s workout session or provide incorrect results. As there is no physical presence an incorrect form or technique may lead to serious injuries. This is expected to hamper the growth prospects of the digital fitness market during the forecast period. 

Digital Fitness Market Analysis

Based on type, the segmentations are handwear, legwear, and headwear. The handwear segment involves the use of smartwatches and other fitness trackers worn on wrists for tracking health. Legwear includes smart clothing equipment connected to smartphones for detecting the movement patterns of an individual’s body and physical shape. And headwear is activity trackers with smart connected features to monitor the fitness levels of individuals 

Based on application, the segmentations include commercial and household. 

Based on region, North America is expected to dominate the digital fitness market share owing to an increase in awareness of physical fitness and the massive availability of digital devices.  

Digital Fitness Market Scope and Segment

Digital Fitness market is segmented by Type and by Application. Players, stakeholders, and other participants in the global Digital Fitness market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on production capacity, revenue and forecast by Type and by Application for the period 2017-2028.

Digital Fitness Market Segment By Type

• Hand Wear
• Leg Wear
• Head Wear
• Others

Digital Fitness Market Segment By Application

• Commercial
• Household

By Company

• Fitbit
• Garmin
• Apple
• Samsung Electronics
• Adidas

Production By Region

• North America
• Europe
• China
• Japan

Consumption By Region

• North America
• U.S.
• Canada
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Asia-Pacific
• China
• Japan
• South Korea
• India
• Australia
• Taiwan
• Indonesia
• Thailand
• Malaysia
• Philippines
• Vietnam
• Latin America
• Mexico
• Brazil
• Argentina
• Middle East & Africa
• Turkey
• Saudi Arabia
• UAE