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Global Content-Based Recommendation System Market Research Report 2025
Published Date: March 2025
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Report Code: QYRE-Auto-29P9055
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Global Content Based Recommendation System Market Insights and Forecast to 2028
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Global Content-Based Recommendation System Market Research Report 2025

Code: QYRE-Auto-29P9055
Report
March 2025
Pages:71
QYResearch
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DESCRIPTION
TABLE OF CONTENT
TABLES & FIGURES

Content-Based Recommendation System Market

The global market for Content-Based Recommendation System was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.
In terms of type, there are two types of content-based recommendation system: local deployment and cloud deployment, of which cloud deployment recommendation system holds a share of about 74% in the global market. And in terms of application, the largest market is e-commerce, followed by media and advertising. The main players are Taboola, Outbrain, Alibaba Cloud, Tencent. Among them, Taboola, Alibaba Cloud, Tencent occupy a share over 67%.
This report aims to provide a comprehensive presentation of the global market for Content-Based Recommendation System, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Content-Based Recommendation System.
The Content-Based Recommendation System market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Content-Based Recommendation System market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Content-Based Recommendation System companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation

Scope of Content-Based Recommendation System Market Report

Report Metric Details
Report Name Content-Based Recommendation System Market
Segment by Type
  • Local Deployment
  • Cloud Deployment
Segment by Application
  • Media and Advertising
  • Entertainment and Games
  • E-commerce
  • Financial
  • Others
By Region
  • North America (United States, Canada)
  • Europe (Germany, France, UK, Italy, Russia) Rest of Europe
  • Nordic Countries
  • Asia-Pacific (China, Japan, South Korea)
  • Southeast Asia (India, Australia)
  • Rest of Asia
  • Latin America (Mexico, Brazil)
  • Rest of Latin America
  • Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company Taboola, Outbrain, Alibaba Cloud, Tencent, Baidu, ByteDance (Volcano Engine)
Forecast units USD million in value
Report coverage Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

  • Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
  • Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
  • Chapter 3: Detailed analysis of Content-Based Recommendation System company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
  • Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 12: The main points and conclusions of the report.

FAQ for this report

What is the Taboola, Alibaba Cloud, Tencent share in Content-Based Recommendation System Market?

Ans: Among them, Taboola, Alibaba Cloud, Tencent occupy a share over 67%.

Who are the main players in the Content-Based Recommendation System Market report?

Ans: The main players in the Content-Based Recommendation System Market are Taboola, Outbrain, Alibaba Cloud, Tencent, Baidu, ByteDance (Volcano Engine)

What are the Application segmentation covered in the Content-Based Recommendation System Market report?

Ans: The Applications covered in the Content-Based Recommendation System Market report are Media and Advertising, Entertainment and Games, E-commerce, Financial, Others

What are the Type segmentation covered in the Content-Based Recommendation System Market report?

Ans: The Types covered in the Content-Based Recommendation System Market report are Local Deployment, Cloud Deployment

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Content-Based Recommendation System Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Local Deployment
1.2.3 Cloud Deployment
1.3 Market by Application
1.3.1 Global Content-Based Recommendation System Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Media and Advertising
1.3.3 Entertainment and Games
1.3.4 E-commerce
1.3.5 Financial
1.3.6 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Content-Based Recommendation System Market Perspective (2020-2031)
2.2 Global Content-Based Recommendation System Growth Trends by Region
2.2.1 Global Content-Based Recommendation System Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Content-Based Recommendation System Historic Market Size by Region (2020-2025)
2.2.3 Content-Based Recommendation System Forecasted Market Size by Region (2026-2031)
2.3 Content-Based Recommendation System Market Dynamics
2.3.1 Content-Based Recommendation System Industry Trends
2.3.2 Content-Based Recommendation System Market Drivers
2.3.3 Content-Based Recommendation System Market Challenges
2.3.4 Content-Based Recommendation System Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Content-Based Recommendation System Players by Revenue
3.1.1 Global Top Content-Based Recommendation System Players by Revenue (2020-2025)
3.1.2 Global Content-Based Recommendation System Revenue Market Share by Players (2020-2025)
3.2 Global Content-Based Recommendation System Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Content-Based Recommendation System Revenue
3.4 Global Content-Based Recommendation System Market Concentration Ratio
3.4.1 Global Content-Based Recommendation System Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Content-Based Recommendation System Revenue in 2024
3.5 Global Key Players of Content-Based Recommendation System Head office and Area Served
3.6 Global Key Players of Content-Based Recommendation System, Product and Application
3.7 Global Key Players of Content-Based Recommendation System, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Content-Based Recommendation System Breakdown Data by Type
4.1 Global Content-Based Recommendation System Historic Market Size by Type (2020-2025)
4.2 Global Content-Based Recommendation System Forecasted Market Size by Type (2026-2031)
5 Content-Based Recommendation System Breakdown Data by Application
5.1 Global Content-Based Recommendation System Historic Market Size by Application (2020-2025)
5.2 Global Content-Based Recommendation System Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Content-Based Recommendation System Market Size (2020-2031)
6.2 North America Content-Based Recommendation System Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Content-Based Recommendation System Market Size by Country (2020-2025)
6.4 North America Content-Based Recommendation System Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Content-Based Recommendation System Market Size (2020-2031)
7.2 Europe Content-Based Recommendation System Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Content-Based Recommendation System Market Size by Country (2020-2025)
7.4 Europe Content-Based Recommendation System Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Content-Based Recommendation System Market Size (2020-2031)
8.2 Asia-Pacific Content-Based Recommendation System Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Content-Based Recommendation System Market Size by Region (2020-2025)
8.4 Asia-Pacific Content-Based Recommendation System Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Content-Based Recommendation System Market Size (2020-2031)
9.2 Latin America Content-Based Recommendation System Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Content-Based Recommendation System Market Size by Country (2020-2025)
9.4 Latin America Content-Based Recommendation System Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Content-Based Recommendation System Market Size (2020-2031)
10.2 Middle East & Africa Content-Based Recommendation System Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Content-Based Recommendation System Market Size by Country (2020-2025)
10.4 Middle East & Africa Content-Based Recommendation System Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Taboola
11.1.1 Taboola Company Details
11.1.2 Taboola Business Overview
11.1.3 Taboola Content-Based Recommendation System Introduction
11.1.4 Taboola Revenue in Content-Based Recommendation System Business (2020-2025)
11.1.5 Taboola Recent Development
11.2 Outbrain
11.2.1 Outbrain Company Details
11.2.2 Outbrain Business Overview
11.2.3 Outbrain Content-Based Recommendation System Introduction
11.2.4 Outbrain Revenue in Content-Based Recommendation System Business (2020-2025)
11.2.5 Outbrain Recent Development
11.3 Alibaba Cloud
11.3.1 Alibaba Cloud Company Details
11.3.2 Alibaba Cloud Business Overview
11.3.3 Alibaba Cloud Content-Based Recommendation System Introduction
11.3.4 Alibaba Cloud Revenue in Content-Based Recommendation System Business (2020-2025)
11.3.5 Alibaba Cloud Recent Development
11.4 Tencent
11.4.1 Tencent Company Details
11.4.2 Tencent Business Overview
11.4.3 Tencent Content-Based Recommendation System Introduction
11.4.4 Tencent Revenue in Content-Based Recommendation System Business (2020-2025)
11.4.5 Tencent Recent Development
11.5 Baidu
11.5.1 Baidu Company Details
11.5.2 Baidu Business Overview
11.5.3 Baidu Content-Based Recommendation System Introduction
11.5.4 Baidu Revenue in Content-Based Recommendation System Business (2020-2025)
11.5.5 Baidu Recent Development
11.6 ByteDance (Volcano Engine)
11.6.1 ByteDance (Volcano Engine) Company Details
11.6.2 ByteDance (Volcano Engine) Business Overview
11.6.3 ByteDance (Volcano Engine) Content-Based Recommendation System Introduction
11.6.4 ByteDance (Volcano Engine) Revenue in Content-Based Recommendation System Business (2020-2025)
11.6.5 ByteDance (Volcano Engine) Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
List of Tables
 Table 1. Global Content-Based Recommendation System Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
 Table 2. Key Players of Local Deployment
 Table 3. Key Players of Cloud Deployment
 Table 4. Global Content-Based Recommendation System Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
 Table 5. Global Content-Based Recommendation System Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 6. Global Content-Based Recommendation System Market Size by Region (2020-2025) & (US$ Million)
 Table 7. Global Content-Based Recommendation System Market Share by Region (2020-2025)
 Table 8. Global Content-Based Recommendation System Forecasted Market Size by Region (2026-2031) & (US$ Million)
 Table 9. Global Content-Based Recommendation System Market Share by Region (2026-2031)
 Table 10. Content-Based Recommendation System Market Trends
 Table 11. Content-Based Recommendation System Market Drivers
 Table 12. Content-Based Recommendation System Market Challenges
 Table 13. Content-Based Recommendation System Market Restraints
 Table 14. Global Content-Based Recommendation System Revenue by Players (2020-2025) & (US$ Million)
 Table 15. Global Content-Based Recommendation System Market Share by Players (2020-2025)
 Table 16. Global Top Content-Based Recommendation System Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Content-Based Recommendation System as of 2024)
 Table 17. Ranking of Global Top Content-Based Recommendation System Companies by Revenue (US$ Million) in 2024
 Table 18. Global 5 Largest Players Market Share by Content-Based Recommendation System Revenue (CR5 and HHI) & (2020-2025)
 Table 19. Global Key Players of Content-Based Recommendation System, Headquarters and Area Served
 Table 20. Global Key Players of Content-Based Recommendation System, Product and Application
 Table 21. Global Key Players of Content-Based Recommendation System, Date of Enter into This Industry
 Table 22. Mergers & Acquisitions, Expansion Plans
 Table 23. Global Content-Based Recommendation System Market Size by Type (2020-2025) & (US$ Million)
 Table 24. Global Content-Based Recommendation System Revenue Market Share by Type (2020-2025)
 Table 25. Global Content-Based Recommendation System Forecasted Market Size by Type (2026-2031) & (US$ Million)
 Table 26. Global Content-Based Recommendation System Revenue Market Share by Type (2026-2031)
 Table 27. Global Content-Based Recommendation System Market Size by Application (2020-2025) & (US$ Million)
 Table 28. Global Content-Based Recommendation System Revenue Market Share by Application (2020-2025)
 Table 29. Global Content-Based Recommendation System Forecasted Market Size by Application (2026-2031) & (US$ Million)
 Table 30. Global Content-Based Recommendation System Revenue Market Share by Application (2026-2031)
 Table 31. North America Content-Based Recommendation System Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 32. North America Content-Based Recommendation System Market Size by Country (2020-2025) & (US$ Million)
 Table 33. North America Content-Based Recommendation System Market Size by Country (2026-2031) & (US$ Million)
 Table 34. Europe Content-Based Recommendation System Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 35. Europe Content-Based Recommendation System Market Size by Country (2020-2025) & (US$ Million)
 Table 36. Europe Content-Based Recommendation System Market Size by Country (2026-2031) & (US$ Million)
 Table 37. Asia-Pacific Content-Based Recommendation System Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
 Table 38. Asia-Pacific Content-Based Recommendation System Market Size by Region (2020-2025) & (US$ Million)
 Table 39. Asia-Pacific Content-Based Recommendation System Market Size by Region (2026-2031) & (US$ Million)
 Table 40. Latin America Content-Based Recommendation System Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 41. Latin America Content-Based Recommendation System Market Size by Country (2020-2025) & (US$ Million)
 Table 42. Latin America Content-Based Recommendation System Market Size by Country (2026-2031) & (US$ Million)
 Table 43. Middle East & Africa Content-Based Recommendation System Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
 Table 44. Middle East & Africa Content-Based Recommendation System Market Size by Country (2020-2025) & (US$ Million)
 Table 45. Middle East & Africa Content-Based Recommendation System Market Size by Country (2026-2031) & (US$ Million)
 Table 46. Taboola Company Details
 Table 47. Taboola Business Overview
 Table 48. Taboola Content-Based Recommendation System Product
 Table 49. Taboola Revenue in Content-Based Recommendation System Business (2020-2025) & (US$ Million)
 Table 50. Taboola Recent Development
 Table 51. Outbrain Company Details
 Table 52. Outbrain Business Overview
 Table 53. Outbrain Content-Based Recommendation System Product
 Table 54. Outbrain Revenue in Content-Based Recommendation System Business (2020-2025) & (US$ Million)
 Table 55. Outbrain Recent Development
 Table 56. Alibaba Cloud Company Details
 Table 57. Alibaba Cloud Business Overview
 Table 58. Alibaba Cloud Content-Based Recommendation System Product
 Table 59. Alibaba Cloud Revenue in Content-Based Recommendation System Business (2020-2025) & (US$ Million)
 Table 60. Alibaba Cloud Recent Development
 Table 61. Tencent Company Details
 Table 62. Tencent Business Overview
 Table 63. Tencent Content-Based Recommendation System Product
 Table 64. Tencent Revenue in Content-Based Recommendation System Business (2020-2025) & (US$ Million)
 Table 65. Tencent Recent Development
 Table 66. Baidu Company Details
 Table 67. Baidu Business Overview
 Table 68. Baidu Content-Based Recommendation System Product
 Table 69. Baidu Revenue in Content-Based Recommendation System Business (2020-2025) & (US$ Million)
 Table 70. Baidu Recent Development
 Table 71. ByteDance (Volcano Engine) Company Details
 Table 72. ByteDance (Volcano Engine) Business Overview
 Table 73. ByteDance (Volcano Engine) Content-Based Recommendation System Product
 Table 74. ByteDance (Volcano Engine) Revenue in Content-Based Recommendation System Business (2020-2025) & (US$ Million)
 Table 75. ByteDance (Volcano Engine) Recent Development
 Table 76. Research Programs/Design for This Report
 Table 77. Key Data Information from Secondary Sources
 Table 78. Key Data Information from Primary Sources
 Table 79. Authors List of This Report


List of Figures
 Figure 1. Content-Based Recommendation System Picture
 Figure 2. Global Content-Based Recommendation System Market Size Comparison by Type (2020-2031) & (US$ Million)
 Figure 3. Global Content-Based Recommendation System Market Share by Type: 2024 VS 2031
 Figure 4. Local Deployment Features
 Figure 5. Cloud Deployment Features
 Figure 6. Global Content-Based Recommendation System Market Size by Application (2020-2031) & (US$ Million)
 Figure 7. Global Content-Based Recommendation System Market Share by Application: 2024 VS 2031
 Figure 8. Media and Advertising Case Studies
 Figure 9. Entertainment and Games Case Studies
 Figure 10. E-commerce Case Studies
 Figure 11. Financial Case Studies
 Figure 12. Others Case Studies
 Figure 13. Content-Based Recommendation System Report Years Considered
 Figure 14. Global Content-Based Recommendation System Market Size (US$ Million), Year-over-Year: 2020-2031
 Figure 15. Global Content-Based Recommendation System Market Size, (US$ Million), 2020 VS 2024 VS 2031
 Figure 16. Global Content-Based Recommendation System Market Share by Region: 2024 VS 2031
 Figure 17. Global Content-Based Recommendation System Market Share by Players in 2024
 Figure 18. Global Top Content-Based Recommendation System Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Content-Based Recommendation System as of 2024)
 Figure 19. The Top 10 and 5 Players Market Share by Content-Based Recommendation System Revenue in 2024
 Figure 20. North America Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 21. North America Content-Based Recommendation System Market Share by Country (2020-2031)
 Figure 22. United States Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 23. Canada Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 24. Europe Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 25. Europe Content-Based Recommendation System Market Share by Country (2020-2031)
 Figure 26. Germany Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 27. France Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 28. U.K. Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 29. Italy Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 30. Russia Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 31. Nordic Countries Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 32. Asia-Pacific Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 33. Asia-Pacific Content-Based Recommendation System Market Share by Region (2020-2031)
 Figure 34. China Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 35. Japan Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 36. South Korea Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 37. Southeast Asia Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 38. India Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 39. Australia Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 40. Latin America Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 41. Latin America Content-Based Recommendation System Market Share by Country (2020-2031)
 Figure 42. Mexico Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 43. Brazil Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 44. Middle East & Africa Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 45. Middle East & Africa Content-Based Recommendation System Market Share by Country (2020-2031)
 Figure 46. Turkey Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 47. Saudi Arabia Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 48. UAE Content-Based Recommendation System Market Size YoY Growth (2020-2031) & (US$ Million)
 Figure 49. Taboola Revenue Growth Rate in Content-Based Recommendation System Business (2020-2025)
 Figure 50. Outbrain Revenue Growth Rate in Content-Based Recommendation System Business (2020-2025)
 Figure 51. Alibaba Cloud Revenue Growth Rate in Content-Based Recommendation System Business (2020-2025)
 Figure 52. Tencent Revenue Growth Rate in Content-Based Recommendation System Business (2020-2025)
 Figure 53. Baidu Revenue Growth Rate in Content-Based Recommendation System Business (2020-2025)
 Figure 54. ByteDance (Volcano Engine) Revenue Growth Rate in Content-Based Recommendation System Business (2020-2025)
 Figure 55. Bottom-up and Top-down Approaches for This Report
 Figure 56. Data Triangulation
 Figure 57. Key Executives Interviewed
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