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Global A/B Testing Software Market Research Report 2025

Published Date: July 2025

Report Code: QYRE-Auto-2W2731

Global A B Testing Software Market Size Status and Forecast 2021 2027

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Global A/B Testing Software Market Research Report 2025

Code: QYRE-Auto-2W2731

Report

July 2025

Pages:104

QYResearch

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DESCRIPTION

TABLE OF CONTENT

TABLES & FIGURES

A/B Testing Software Market Size

The global market for A/B Testing Software was valued at US$ 919 million in the year 2024 and is projected to reach a revised size of US$ 1798 million by 2031, growing at a CAGR of 9.8% during the forecast period.

A/B Testing Software Market

A/B testing, also called split testing or bucket testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B Testing can take the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know."

Global A/B Testing Software key players include Adobe, Optimizely, AB Tasty, Oracle, Freshworks, etc. Global top five manufacturers hold a share over 50%. North America is the largest market, with a share about 45%, followed by Europe and China, both have a share about 40 percent. In terms of product, Web Based is the largest segment, with a share about 55%. And in terms of application, the largest application is Large Enterprises, followed by SMEs.

Market Drivers

Rising Demand for Data-Driven Decision Making

Businesses increasingly rely on data analytics to optimize user experience (UX), conversion rates, and marketing strategies. A/B testing provides statistically validated insights, reducing guesswork in decision-making.

Growth of E-Commerce & Digital Marketing

Online retailers and marketers use A/B testing to improve landing pages, CTAs, pricing strategies, and ad performance. Platforms like Shopify, WordPress, and SaaS tools integrate A/B testing for better conversions.

Increased Focus on Personalization & Customer Experience

Companies leverage A/B testing to deliver personalized content, product recommendations, and dynamic web experiences. AI-driven A/B testing tools enhance segmentation and targeting.

This report aims to provide a comprehensive presentation of the global market for A/B Testing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding A/B Testing Software.

The A/B Testing Software market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global A/B Testing Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the A/B Testing Software companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

Scope of A/B Testing Software Market Report

Report Metric	Details
Report Name	A/B Testing Software Market
Accounted market size in year	US$ 919 million
Forecasted market size in 2031	US$ 1798 million
CAGR	9.8%
Base Year	year
Forecasted years	2025 - 2031
Segment by Type	Web Based Mobile Based Full Stack
Segment by Application	Large Enterprises SMEs
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	Optimizely, Adobe, AB Tasty, Oracle, Dynamic Yield, Unbounce, Convert, Instapage, VWO, Coveo, Salesforce, Firebase, Kameleoon, SiteSpect, Evolv Ascend, Omniconvert, Webtrends Optimize, Fibr, NotifyVisitors, Crazy Egg, CleverTap (Leanplum)
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of A/B Testing Software company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

FAQ for this report

How fast is A/B Testing Software Market growing?

Ans: The A/B Testing Software Market witnessing a CAGR of 9.8% during the forecast period 2025-2031.

What is the A/B Testing Software Market size in 2031?

Ans: The A/B Testing Software Market size in 2031 will be US$ 1798 million.

What is the market share of major companies in A/B Testing Software Market?

Ans: Global top five manufacturers hold a share over 50%.

What is the A/B Testing Software Market share by type?

Ans: In terms of product, Web Based is the largest segment, with a share about 55%.

Who are the main players in the A/B Testing Software Market report?

Ans: The main players in the A/B Testing Software Market are Optimizely, Adobe, AB Tasty, Oracle, Dynamic Yield, Unbounce, Convert, Instapage, VWO, Coveo, Salesforce, Firebase, Kameleoon, SiteSpect, Evolv Ascend, Omniconvert, Webtrends Optimize, Fibr, NotifyVisitors, Crazy Egg, CleverTap (Leanplum)

What are the Application segmentation covered in the A/B Testing Software Market report?

Ans: The Applications covered in the A/B Testing Software Market report are Large Enterprises, SMEs

What are the Type segmentation covered in the A/B Testing Software Market report?

Ans: The Types covered in the A/B Testing Software Market report are Web Based, Mobile Based, Full Stack

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global A/B Testing Software Market Size Growth Rate by Type: 2020 VS 2024 VS 2031

1.2.2 Web Based

1.2.3 Mobile Based

1.2.4 Full Stack

1.3 Market by Application

1.3.1 Global A/B Testing Software Market Growth by Application: 2020 VS 2024 VS 2031

1.3.2 Large Enterprises

1.3.3 SMEs

1.4 Assumptions and Limitations

1.5 Study Objectives

1.6 Years Considered

2 Global Growth Trends

2.1 Global A/B Testing Software Market Perspective (2020-2031)

2.2 Global A/B Testing Software Growth Trends by Region

2.2.1 Global A/B Testing Software Market Size by Region: 2020 VS 2024 VS 2031

2.2.2 A/B Testing Software Historic Market Size by Region (2020-2025)

2.2.3 A/B Testing Software Forecasted Market Size by Region (2026-2031)

2.3 A/B Testing Software Market Dynamics

2.3.1 A/B Testing Software Industry Trends

2.3.2 A/B Testing Software Market Drivers

2.3.3 A/B Testing Software Market Challenges

2.3.4 A/B Testing Software Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top A/B Testing Software Players by Revenue

3.1.1 Global Top A/B Testing Software Players by Revenue (2020-2025)

3.1.2 Global A/B Testing Software Revenue Market Share by Players (2020-2025)

3.2 Global Top A/B Testing Software Players by Company Type and Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Global Key Players Ranking by A/B Testing Software Revenue

3.4 Global A/B Testing Software Market Concentration Ratio

3.4.1 Global A/B Testing Software Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by A/B Testing Software Revenue in 2024

3.5 Global Key Players of A/B Testing Software Head office and Area Served

3.6 Global Key Players of A/B Testing Software, Product and Application

3.7 Global Key Players of A/B Testing Software, Date of Enter into This Industry

3.8 Mergers & Acquisitions, Expansion Plans

4 A/B Testing Software Breakdown Data by Type

4.1 Global A/B Testing Software Historic Market Size by Type (2020-2025)

4.2 Global A/B Testing Software Forecasted Market Size by Type (2026-2031)

5 A/B Testing Software Breakdown Data by Application

5.1 Global A/B Testing Software Historic Market Size by Application (2020-2025)

5.2 Global A/B Testing Software Forecasted Market Size by Application (2026-2031)

6 North America

6.1 North America A/B Testing Software Market Size (2020-2031)

6.2 North America A/B Testing Software Market Growth Rate by Country: 2020 VS 2024 VS 2031

6.3 North America A/B Testing Software Market Size by Country (2020-2025)

6.4 North America A/B Testing Software Market Size by Country (2026-2031)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe A/B Testing Software Market Size (2020-2031)

7.2 Europe A/B Testing Software Market Growth Rate by Country: 2020 VS 2024 VS 2031

7.3 Europe A/B Testing Software Market Size by Country (2020-2025)

7.4 Europe A/B Testing Software Market Size by Country (2026-2031)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Ireland

8 Asia-Pacific

8.1 Asia-Pacific A/B Testing Software Market Size (2020-2031)

8.2 Asia-Pacific A/B Testing Software Market Growth Rate by Region: 2020 VS 2024 VS 2031

8.3 Asia-Pacific A/B Testing Software Market Size by Region (2020-2025)

8.4 Asia-Pacific A/B Testing Software Market Size by Region (2026-2031)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia & New Zealand

9 Latin America

9.1 Latin America A/B Testing Software Market Size (2020-2031)

9.2 Latin America A/B Testing Software Market Growth Rate by Country: 2020 VS 2024 VS 2031

9.3 Latin America A/B Testing Software Market Size by Country (2020-2025)

9.4 Latin America A/B Testing Software Market Size by Country (2026-2031)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa A/B Testing Software Market Size (2020-2031)

10.2 Middle East & Africa A/B Testing Software Market Growth Rate by Country: 2020 VS 2024 VS 2031

10.3 Middle East & Africa A/B Testing Software Market Size by Country (2020-2025)

10.4 Middle East & Africa A/B Testing Software Market Size by Country (2026-2031)

10.5 Israel

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 Optimizely

11.1.1 Optimizely Company Details

11.1.2 Optimizely Business Overview

11.1.3 Optimizely A/B Testing Software Introduction

11.1.4 Optimizely Revenue in A/B Testing Software Business (2020-2025)

11.1.5 Optimizely Recent Development

11.2 Adobe

11.2.1 Adobe Company Details

11.2.2 Adobe Business Overview

11.2.3 Adobe A/B Testing Software Introduction

11.2.4 Adobe Revenue in A/B Testing Software Business (2020-2025)

11.2.5 Adobe Recent Development

11.3 AB Tasty

11.3.1 AB Tasty Company Details

11.3.2 AB Tasty Business Overview

11.3.3 AB Tasty A/B Testing Software Introduction

11.3.4 AB Tasty Revenue in A/B Testing Software Business (2020-2025)

11.3.5 AB Tasty Recent Development

11.4 Oracle

11.4.1 Oracle Company Details

11.4.2 Oracle Business Overview

11.4.3 Oracle A/B Testing Software Introduction

11.4.4 Oracle Revenue in A/B Testing Software Business (2020-2025)

11.4.5 Oracle Recent Development

11.5 Dynamic Yield

11.5.1 Dynamic Yield Company Details

11.5.2 Dynamic Yield Business Overview

11.5.3 Dynamic Yield A/B Testing Software Introduction

11.5.4 Dynamic Yield Revenue in A/B Testing Software Business (2020-2025)

11.5.5 Dynamic Yield Recent Development

11.6 Unbounce

11.6.1 Unbounce Company Details

11.6.2 Unbounce Business Overview

11.6.3 Unbounce A/B Testing Software Introduction

11.6.4 Unbounce Revenue in A/B Testing Software Business (2020-2025)

11.6.5 Unbounce Recent Development

11.7 Convert

11.7.1 Convert Company Details

11.7.2 Convert Business Overview

11.7.3 Convert A/B Testing Software Introduction

11.7.4 Convert Revenue in A/B Testing Software Business (2020-2025)

11.7.5 Convert Recent Development

11.8 Instapage

11.8.1 Instapage Company Details

11.8.2 Instapage Business Overview

11.8.3 Instapage A/B Testing Software Introduction

11.8.4 Instapage Revenue in A/B Testing Software Business (2020-2025)

11.8.5 Instapage Recent Development

11.9 VWO

11.9.1 VWO Company Details

11.9.2 VWO Business Overview

11.9.3 VWO A/B Testing Software Introduction

11.9.4 VWO Revenue in A/B Testing Software Business (2020-2025)

11.9.5 VWO Recent Development

11.10 Coveo

11.10.1 Coveo Company Details

11.10.2 Coveo Business Overview

11.10.3 Coveo A/B Testing Software Introduction

11.10.4 Coveo Revenue in A/B Testing Software Business (2020-2025)

11.10.5 Coveo Recent Development

11.11 Salesforce

11.11.1 Salesforce Company Details

11.11.2 Salesforce Business Overview

11.11.3 Salesforce A/B Testing Software Introduction

11.11.4 Salesforce Revenue in A/B Testing Software Business (2020-2025)

11.11.5 Salesforce Recent Development

11.12 Firebase

11.12.1 Firebase Company Details

11.12.2 Firebase Business Overview

11.12.3 Firebase A/B Testing Software Introduction

11.12.4 Firebase Revenue in A/B Testing Software Business (2020-2025)

11.12.5 Firebase Recent Development

11.13 Kameleoon

11.13.1 Kameleoon Company Details

11.13.2 Kameleoon Business Overview

11.13.3 Kameleoon A/B Testing Software Introduction

11.13.4 Kameleoon Revenue in A/B Testing Software Business (2020-2025)

11.13.5 Kameleoon Recent Development

11.14 SiteSpect

11.14.1 SiteSpect Company Details

11.14.2 SiteSpect Business Overview

11.14.3 SiteSpect A/B Testing Software Introduction

11.14.4 SiteSpect Revenue in A/B Testing Software Business (2020-2025)

11.14.5 SiteSpect Recent Development

11.15 Evolv Ascend

11.15.1 Evolv Ascend Company Details

11.15.2 Evolv Ascend Business Overview

11.15.3 Evolv Ascend A/B Testing Software Introduction

11.15.4 Evolv Ascend Revenue in A/B Testing Software Business (2020-2025)

11.15.5 Evolv Ascend Recent Development

11.16 Omniconvert

11.16.1 Omniconvert Company Details

11.16.2 Omniconvert Business Overview

11.16.3 Omniconvert A/B Testing Software Introduction

11.16.4 Omniconvert Revenue in A/B Testing Software Business (2020-2025)

11.16.5 Omniconvert Recent Development

11.17 Webtrends Optimize

11.17.1 Webtrends Optimize Company Details

11.17.2 Webtrends Optimize Business Overview

11.17.3 Webtrends Optimize A/B Testing Software Introduction

11.17.4 Webtrends Optimize Revenue in A/B Testing Software Business (2020-2025)

11.17.5 Webtrends Optimize Recent Development

11.18 Fibr

11.18.1 Fibr Company Details

11.18.2 Fibr Business Overview

11.18.3 Fibr A/B Testing Software Introduction

11.18.4 Fibr Revenue in A/B Testing Software Business (2020-2025)

11.18.5 Fibr Recent Development

11.19 NotifyVisitors

11.19.1 NotifyVisitors Company Details

11.19.2 NotifyVisitors Business Overview

11.19.3 NotifyVisitors A/B Testing Software Introduction

11.19.4 NotifyVisitors Revenue in A/B Testing Software Business (2020-2025)

11.19.5 NotifyVisitors Recent Development

11.20 Crazy Egg

11.20.1 Crazy Egg Company Details

11.20.2 Crazy Egg Business Overview

11.20.3 Crazy Egg A/B Testing Software Introduction

11.20.4 Crazy Egg Revenue in A/B Testing Software Business (2020-2025)

11.20.5 Crazy Egg Recent Development

11.21 CleverTap (Leanplum)

11.21.1 CleverTap (Leanplum) Company Details

11.21.2 CleverTap (Leanplum) Business Overview

11.21.3 CleverTap (Leanplum) A/B Testing Software Introduction

11.21.4 CleverTap (Leanplum) Revenue in A/B Testing Software Business (2020-2025)

11.21.5 CleverTap (Leanplum) Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.1.1 Research Programs/Design

13.1.1.2 Market Size Estimation

13.1.1.3 Market Breakdown and Data Triangulation

13.1.2 Data Source

13.1.2.1 Secondary Sources

13.1.2.2 Primary Sources

13.2 Author Details

13.3 Disclaimer

List of Tables

Table 1. Global A/B Testing Software Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031

Table 2. Key Players of Web Based

Table 3. Key Players of Mobile Based

Table 4. Key Players of Full Stack

Table 5. Global A/B Testing Software Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031

Table 6. Global A/B Testing Software Market Size by Region (US$ Million): 2020 VS 2024 VS 2031

Table 7. Global A/B Testing Software Market Size by Region (2020-2025) & (US$ Million)

Table 8. Global A/B Testing Software Market Share by Region (2020-2025)

Table 9. Global A/B Testing Software Forecasted Market Size by Region (2026-2031) & (US$ Million)

Table 10. Global A/B Testing Software Market Share by Region (2026-2031)

Table 11. A/B Testing Software Market Trends

Table 12. A/B Testing Software Market Drivers

Table 13. A/B Testing Software Market Challenges

Table 14. A/B Testing Software Market Restraints

Table 15. Global A/B Testing Software Revenue by Players (2020-2025) & (US$ Million)

Table 16. Global A/B Testing Software Market Share by Players (2020-2025)

Table 17. Global Top A/B Testing Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in A/B Testing Software as of 2024)

Table 18. Ranking of Global Top A/B Testing Software Companies by Revenue (US$ Million) in 2024

Table 19. Global 5 Largest Players Market Share by A/B Testing Software Revenue (CR5 and HHI) & (2020-2025)

Table 20. Global Key Players of A/B Testing Software, Headquarters and Area Served

Table 21. Global Key Players of A/B Testing Software, Product and Application

Table 22. Global Key Players of A/B Testing Software, Date of Enter into This Industry

Table 23. Mergers & Acquisitions, Expansion Plans

Table 24. Global A/B Testing Software Market Size by Type (2020-2025) & (US$ Million)

Table 25. Global A/B Testing Software Revenue Market Share by Type (2020-2025)

Table 26. Global A/B Testing Software Forecasted Market Size by Type (2026-2031) & (US$ Million)

Table 27. Global A/B Testing Software Revenue Market Share by Type (2026-2031)

Table 28. Global A/B Testing Software Market Size by Application (2020-2025) & (US$ Million)

Table 29. Global A/B Testing Software Revenue Market Share by Application (2020-2025)

Table 30. Global A/B Testing Software Forecasted Market Size by Application (2026-2031) & (US$ Million)

Table 31. Global A/B Testing Software Revenue Market Share by Application (2026-2031)

Table 32. North America A/B Testing Software Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 33. North America A/B Testing Software Market Size by Country (2020-2025) & (US$ Million)

Table 34. North America A/B Testing Software Market Size by Country (2026-2031) & (US$ Million)

Table 35. Europe A/B Testing Software Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 36. Europe A/B Testing Software Market Size by Country (2020-2025) & (US$ Million)

Table 37. Europe A/B Testing Software Market Size by Country (2026-2031) & (US$ Million)

Table 38. Asia-Pacific A/B Testing Software Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031

Table 39. Asia-Pacific A/B Testing Software Market Size by Region (2020-2025) & (US$ Million)

Table 40. Asia-Pacific A/B Testing Software Market Size by Region (2026-2031) & (US$ Million)

Table 41. Latin America A/B Testing Software Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 42. Latin America A/B Testing Software Market Size by Country (2020-2025) & (US$ Million)

Table 43. Latin America A/B Testing Software Market Size by Country (2026-2031) & (US$ Million)

Table 44. Middle East & Africa A/B Testing Software Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 45. Middle East & Africa A/B Testing Software Market Size by Country (2020-2025) & (US$ Million)

Table 46. Middle East & Africa A/B Testing Software Market Size by Country (2026-2031) & (US$ Million)

Table 47. Optimizely Company Details

Table 48. Optimizely Business Overview

Table 49. Optimizely A/B Testing Software Product

Table 50. Optimizely Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 51. Optimizely Recent Development

Table 52. Adobe Company Details

Table 53. Adobe Business Overview

Table 54. Adobe A/B Testing Software Product

Table 55. Adobe Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 56. Adobe Recent Development

Table 57. AB Tasty Company Details

Table 58. AB Tasty Business Overview

Table 59. AB Tasty A/B Testing Software Product

Table 60. AB Tasty Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 61. AB Tasty Recent Development

Table 62. Oracle Company Details

Table 63. Oracle Business Overview

Table 64. Oracle A/B Testing Software Product

Table 65. Oracle Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 66. Oracle Recent Development

Table 67. Dynamic Yield Company Details

Table 68. Dynamic Yield Business Overview

Table 69. Dynamic Yield A/B Testing Software Product

Table 70. Dynamic Yield Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 71. Dynamic Yield Recent Development

Table 72. Unbounce Company Details

Table 73. Unbounce Business Overview

Table 74. Unbounce A/B Testing Software Product

Table 75. Unbounce Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 76. Unbounce Recent Development

Table 77. Convert Company Details

Table 78. Convert Business Overview

Table 79. Convert A/B Testing Software Product

Table 80. Convert Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 81. Convert Recent Development

Table 82. Instapage Company Details

Table 83. Instapage Business Overview

Table 84. Instapage A/B Testing Software Product

Table 85. Instapage Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 86. Instapage Recent Development

Table 87. VWO Company Details

Table 88. VWO Business Overview

Table 89. VWO A/B Testing Software Product

Table 90. VWO Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 91. VWO Recent Development

Table 92. Coveo Company Details

Table 93. Coveo Business Overview

Table 94. Coveo A/B Testing Software Product

Table 95. Coveo Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 96. Coveo Recent Development

Table 97. Salesforce Company Details

Table 98. Salesforce Business Overview

Table 99. Salesforce A/B Testing Software Product

Table 100. Salesforce Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 101. Salesforce Recent Development

Table 102. Firebase Company Details

Table 103. Firebase Business Overview

Table 104. Firebase A/B Testing Software Product

Table 105. Firebase Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 106. Firebase Recent Development

Table 107. Kameleoon Company Details

Table 108. Kameleoon Business Overview

Table 109. Kameleoon A/B Testing Software Product

Table 110. Kameleoon Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 111. Kameleoon Recent Development

Table 112. SiteSpect Company Details

Table 113. SiteSpect Business Overview

Table 114. SiteSpect A/B Testing Software Product

Table 115. SiteSpect Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 116. SiteSpect Recent Development

Table 117. Evolv Ascend Company Details

Table 118. Evolv Ascend Business Overview

Table 119. Evolv Ascend A/B Testing Software Product

Table 120. Evolv Ascend Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 121. Evolv Ascend Recent Development

Table 122. Omniconvert Company Details

Table 123. Omniconvert Business Overview

Table 124. Omniconvert A/B Testing Software Product

Table 125. Omniconvert Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 126. Omniconvert Recent Development

Table 127. Webtrends Optimize Company Details

Table 128. Webtrends Optimize Business Overview

Table 129. Webtrends Optimize A/B Testing Software Product

Table 130. Webtrends Optimize Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 131. Webtrends Optimize Recent Development

Table 132. Fibr Company Details

Table 133. Fibr Business Overview

Table 134. Fibr A/B Testing Software Product

Table 135. Fibr Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 136. Fibr Recent Development

Table 137. NotifyVisitors Company Details

Table 138. NotifyVisitors Business Overview

Table 139. NotifyVisitors A/B Testing Software Product

Table 140. NotifyVisitors Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 141. NotifyVisitors Recent Development

Table 142. Crazy Egg Company Details

Table 143. Crazy Egg Business Overview

Table 144. Crazy Egg A/B Testing Software Product

Table 145. Crazy Egg Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 146. Crazy Egg Recent Development

Table 147. CleverTap (Leanplum) Company Details

Table 148. CleverTap (Leanplum) Business Overview

Table 149. CleverTap (Leanplum) A/B Testing Software Product

Table 150. CleverTap (Leanplum) Revenue in A/B Testing Software Business (2020-2025) & (US$ Million)

Table 151. CleverTap (Leanplum) Recent Development

Table 152. Research Programs/Design for This Report

Table 153. Key Data Information from Secondary Sources

Table 154. Key Data Information from Primary Sources

Table 155. Authors List of This Report

List of Figures

Figure 1. A/B Testing Software Picture

Figure 2. Global A/B Testing Software Market Size Comparison by Type (2020-2031) & (US$ Million)

Figure 3. Global A/B Testing Software Market Share by Type: 2024 VS 2031

Figure 4. Web Based Features

Figure 5. Mobile Based Features

Figure 6. Full Stack Features

Figure 7. Global A/B Testing Software Market Size by Application (2020-2031) & (US$ Million)

Figure 8. Global A/B Testing Software Market Share by Application: 2024 VS 2031

Figure 9. Large Enterprises Case Studies

Figure 10. SMEs Case Studies

Figure 11. A/B Testing Software Report Years Considered

Figure 12. Global A/B Testing Software Market Size (US$ Million), Year-over-Year: 2020-2031

Figure 13. Global A/B Testing Software Market Size, (US$ Million), 2020 VS 2024 VS 2031

Figure 14. Global A/B Testing Software Market Share by Region: 2024 VS 2031

Figure 15. Global A/B Testing Software Market Share by Players in 2024

Figure 16. Global A/B Testing Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

Figure 17. The Top 10 and 5 Players Market Share by A/B Testing Software Revenue in 2024

Figure 18. North America A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 19. North America A/B Testing Software Market Share by Country (2020-2031)

Figure 20. United States A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 21. Canada A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 22. Europe A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 23. Europe A/B Testing Software Market Share by Country (2020-2031)

Figure 24. Germany A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 25. France A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 26. U.K. A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 27. Italy A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 28. Russia A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 29. Ireland A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 30. Asia-Pacific A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 31. Asia-Pacific A/B Testing Software Market Share by Region (2020-2031)

Figure 32. China A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 33. Japan A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 34. South Korea A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 35. Southeast Asia A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 36. India A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 37. Australia & New Zealand A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 38. Latin America A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 39. Latin America A/B Testing Software Market Share by Country (2020-2031)

Figure 40. Mexico A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 41. Brazil A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 42. Middle East & Africa A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 43. Middle East & Africa A/B Testing Software Market Share by Country (2020-2031)

Figure 44. Israel A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 45. Saudi Arabia A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 46. UAE A/B Testing Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 47. Optimizely Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 48. Adobe Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 49. AB Tasty Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 50. Oracle Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 51. Dynamic Yield Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 52. Unbounce Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 53. Convert Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 54. Instapage Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 55. VWO Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 56. Coveo Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 57. Salesforce Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 58. Firebase Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 59. Kameleoon Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 60. SiteSpect Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 61. Evolv Ascend Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 62. Omniconvert Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 63. Webtrends Optimize Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 64. Fibr Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 65. NotifyVisitors Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 66. Crazy Egg Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 67. CleverTap (Leanplum) Revenue Growth Rate in A/B Testing Software Business (2020-2025)

Figure 68. Bottom-up and Top-down Approaches for This Report

Figure 69. Data Triangulation

Figure 70. Key Executives Interviewed

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Global A/B Testing Software Market Research Report 2025

Published Date: July 2025

Report Code: QYRE-Auto-2W2731

Global A/B Testing Software Market Research Report 2025

FEATURED COMPANIES

A/B Testing Software Market Size

A/B Testing Software Market

Scope of A/B Testing Software Market Report

Chapter Outline

FAQ for this report

How fast is A/B Testing Software Market growing?

What is the A/B Testing Software Market size in 2031?

What is the market share of major companies in A/B Testing Software Market?

What is the A/B Testing Software Market share by type?

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What are the Application segmentation covered in the A/B Testing Software Market report?

What are the Type segmentation covered in the A/B Testing Software Market report?

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