Global Marketing Automation Market Insights, Forecast to 2028

Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.

Market Analysis and Insights: Global Marketing Automation Market

The global Marketing Automation market size is projected to reach US$ 4697.1 million by 2028, from US$ 2745.6 million in 2021, at a CAGR of 7.9% during 2022-2028.

Marketing Automation Software is primarily split into: Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics and Social Media Marketing. And Email Marketing is the most widely used type which takes up about 32.39% % of the global market in 2017.

USA is the largest sales region of Marketing Automation Software in the world in the past few years. USA market took up about 53.95% the global market in 2017, while Europe was 23.84%.

The rise of cloud computing and social platforms enabled the growth of Marketing Automation Software from the earlier software product, and both cloud and social platforms now support much of the Marketing Automation Software capabilities.

With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Marketing Automation market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Marketing Automation market in terms of revenue.

Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Marketing Automation market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Marketing Automation market.

Global Marketing Automation Scope and Market Size

Marketing Automation market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Marketing Automation market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.

Campaign Management

Email Marketing

Mobile Application

Inbound Marketing

Lead Nurturing and Lead Scoring

Reporting and Analytics

Social Media Marketing

Others

Large Enterprises

Small and Mid-sized Enterprises (SMEs)

HubSpot

Marketo

Act-On Software

Salesforce

Adobe Systems

Oracle

Infusionsoft

IBM

Cognizant

ETrigue

GreenRope

Hatchbuck

IContact

LeadSquared

MarcomCentral

Salesfusion

SALESmanago

SAP

SAS Institute

SharpSpring

Aprimo

North America

United States

Canada

Europe

Germany

France

UK

Italy

Russia

Nordic Countries

Rest of Europe

Asia-Pacific

China

Japan

South Korea

Southeast Asia

India

Australia

Rest of Asia

Latin America

Mexico

Brazil

Rest of Latin America

Middle East & Africa

Turkey

Saudi Arabia

UAE

Rest of MEA

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Marketing Automation Market Size Growth Rate by Type, 2017 VS 2021 VS 2028

1.2.2 Campaign Management

1.2.3 Email Marketing

1.2.4 Mobile Application

1.2.5 Inbound Marketing

1.2.6 Lead Nurturing and Lead Scoring

1.2.7 Reporting and Analytics

1.2.8 Social Media Marketing

1.2.9 Others

1.3 Market by Application

1.3.1 Global Marketing Automation Market Size Growth Rate by Application, 2017 VS 2021 VS 2028

1.3.2 Large Enterprises

1.3.3 Small and Mid-sized Enterprises (SMEs)

1.4 Study Objectives

1.5 Years Considered

2.1 Global Marketing Automation Market Perspective (2017-2028)

2.2 Marketing Automation Growth Trends by Region

2.2.1 Marketing Automation Market Size by Region: 2017 VS 2021 VS 2028

2.2.2 Marketing Automation Historic Market Size by Region (2017-2022)

2.2.3 Marketing Automation Forecasted Market Size by Region (2023-2028)

2.3 Marketing Automation Market Dynamics

2.3.1 Marketing Automation Industry Trends

2.3.2 Marketing Automation Market Drivers

2.3.3 Marketing Automation Market Challenges

2.3.4 Marketing Automation Market Restraints

3.1 Global Top Marketing Automation Players by Revenue

3.1.1 Global Top Marketing Automation Players by Revenue (2017-2022)

3.1.2 Global Marketing Automation Revenue Market Share by Players (2017-2022)

3.2 Global Marketing Automation Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Marketing Automation Revenue

3.4 Global Marketing Automation Market Concentration Ratio

3.4.1 Global Marketing Automation Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Marketing Automation Revenue in 2021

3.5 Marketing Automation Key Players Head office and Area Served

3.6 Key Players Marketing Automation Product Solution and Service

3.7 Date of Enter into Marketing Automation Market

3.8 Mergers & Acquisitions, Expansion Plans

4.1 Global Marketing Automation Historic Market Size by Type (2017-2022)

4.2 Global Marketing Automation Forecasted Market Size by Type (2023-2028)

5.1 Global Marketing Automation Historic Market Size by Application (2017-2022)

5.2 Global Marketing Automation Forecasted Market Size by Application (2023-2028)

6.1 North America Marketing Automation Market Size (2017-2028)

6.2 North America Marketing Automation Market Size by Type

6.2.1 North America Marketing Automation Market Size by Type (2017-2022)

6.2.2 North America Marketing Automation Market Size by Type (2023-2028)

6.2.3 North America Marketing Automation Market Share by Type (2017-2028)

6.3 North America Marketing Automation Market Size by Application

6.3.1 North America Marketing Automation Market Size by Application (2017-2022)

6.3.2 North America Marketing Automation Market Size by Application (2023-2028)

6.3.3 North America Marketing Automation Market Share by Application (2017-2028)

6.4 North America Marketing Automation Market Size by Country

6.4.1 North America Marketing Automation Market Size by Country (2017-2022)

6.4.2 North America Marketing Automation Market Size by Country (2023-2028)

6.4.3 U.S.

6.4.4 Canada

7.1 Europe Marketing Automation Market Size (2017-2028)

7.2 Europe Marketing Automation Market Size by Type

7.2.1 Europe Marketing Automation Market Size by Type (2017-2022)

7.2.2 Europe Marketing Automation Market Size by Type (2023-2028)

7.2.3 Europe Marketing Automation Market Share by Type (2017-2028)

7.3 Europe Marketing Automation Market Size by Application

7.3.1 Europe Marketing Automation Market Size by Application (2017-2022)

7.3.2 Europe Marketing Automation Market Size by Application (2023-2028)

7.3.3 Europe Marketing Automation Market Share by Application (2017-2028)

7.4 Europe Marketing Automation Market Size by Country

7.4.1 Europe Marketing Automation Market Size by Country (2017-2022)

7.4.2 Europe Marketing Automation Market Size by Country (2023-2028)

7.4.3 Germany

7.4.4 France

7.4.5 U.K.

7.4.6 Italy

7.4.7 Russia

7.4.8 Nordic Countries

8.1 Asia-Pacific Marketing Automation Market Size (2017-2028)

8.2 Asia-Pacific Marketing Automation Market Size by Type

8.2.1 Asia-Pacific Marketing Automation Market Size by Type (2017-2022)

8.2.2 Asia-Pacific Marketing Automation Market Size by Type (2023-2028)

8.2.3 Asia-Pacific Marketing Automation Market Share by Type (2017-2028)

8.3 Asia-Pacific Marketing Automation Market Size by Application

8.3.1 Asia-Pacific Marketing Automation Market Size by Application (2017-2022)

8.3.2 Asia-Pacific Marketing Automation Market Size by Application (2023-2028)

8.3.3 Asia-Pacific Marketing Automation Market Share by Application (2017-2028)

8.4 Asia-Pacific Marketing Automation Market Size by Region

8.4.1 Asia-Pacific Marketing Automation Market Size by Region (2017-2022)

8.4.2 Asia-Pacific Marketing Automation Market Size by Region (2023-2028)

8.4.3 China

8.4.4 Japan

8.4.5 South Korea

8.4.6 Southeast Asia

8.4.7 India

8.4.8 Australia

9.1 Latin America Marketing Automation Market Size (2017-2028)

9.2 Latin America Marketing Automation Market Size by Type

9.2.1 Latin America Marketing Automation Market Size by Type (2017-2022)

9.2.2 Latin America Marketing Automation Market Size by Type (2023-2028)

9.2.3 Latin America Marketing Automation Market Share by Type (2017-2028)

9.3 Latin America Marketing Automation Market Size by Application

9.3.1 Latin America Marketing Automation Market Size by Application (2017-2022)

9.3.2 Latin America Marketing Automation Market Size by Application (2023-2028)

9.3.3 Latin America Marketing Automation Market Share by Application (2017-2028)

9.4 Latin America Marketing Automation Market Size by Country

9.4.1 Latin America Marketing Automation Market Size by Country (2017-2022)

9.4.2 Latin America Marketing Automation Market Size by Country (2023-2028)

9.4.3 Mexico

9.4.4 Brazil

10.1 Middle East & Africa Marketing Automation Market Size (2017-2028)

10.2 Middle East & Africa Marketing Automation Market Size by Type

10.2.1 Middle East & Africa Marketing Automation Market Size by Type (2017-2022)

10.2.2 Middle East & Africa Marketing Automation Market Size by Type (2023-2028)

10.2.3 Middle East & Africa Marketing Automation Market Share by Type (2017-2028)

10.3 Middle East & Africa Marketing Automation Market Size by Application

10.3.1 Middle East & Africa Marketing Automation Market Size by Application (2017-2022)

10.3.2 Middle East & Africa Marketing Automation Market Size by Application (2023-2028)

10.3.3 Middle East & Africa Marketing Automation Market Share by Application (2017-2028)

10.4 Middle East & Africa Marketing Automation Market Size by Country

10.4.1 Middle East & Africa Marketing Automation Market Size by Country (2017-2022)

10.4.2 Middle East & Africa Marketing Automation Market Size by Country (2023-2028)

10.4.3 Turkey

10.4.4 Saudi Arabia

10.4.5 UAE

11.1 HubSpot

11.1.1 HubSpot Company Details

11.1.2 HubSpot Business Overview

11.1.3 HubSpot Marketing Automation Introduction

11.1.4 HubSpot Revenue in Marketing Automation Business (2017-2022)

11.1.5 HubSpot Recent Developments

11.2 Marketo

11.2.1 Marketo Company Details

11.2.2 Marketo Business Overview

11.2.3 Marketo Marketing Automation Introduction

11.2.4 Marketo Revenue in Marketing Automation Business (2017-2022)

11.2.5 Marketo Recent Developments

11.3 Act-On Software

11.3.1 Act-On Software Company Details

11.3.2 Act-On Software Business Overview

11.3.3 Act-On Software Marketing Automation Introduction

11.3.4 Act-On Software Revenue in Marketing Automation Business (2017-2022)

11.3.5 Act-On Software Recent Developments

11.4 Salesforce

11.4.1 Salesforce Company Details

11.4.2 Salesforce Business Overview

11.4.3 Salesforce Marketing Automation Introduction

11.4.4 Salesforce Revenue in Marketing Automation Business (2017-2022)

11.4.5 Salesforce Recent Developments

11.5 Adobe Systems

11.5.1 Adobe Systems Company Details

11.5.2 Adobe Systems Business Overview

11.5.3 Adobe Systems Marketing Automation Introduction

11.5.4 Adobe Systems Revenue in Marketing Automation Business (2017-2022)

11.5.5 Adobe Systems Recent Developments

11.6 Oracle

11.6.1 Oracle Company Details

11.6.2 Oracle Business Overview

11.6.3 Oracle Marketing Automation Introduction

11.6.4 Oracle Revenue in Marketing Automation Business (2017-2022)

11.6.5 Oracle Recent Developments

11.7 Infusionsoft

11.7.1 Infusionsoft Company Details

11.7.2 Infusionsoft Business Overview

11.7.3 Infusionsoft Marketing Automation Introduction

11.7.4 Infusionsoft Revenue in Marketing Automation Business (2017-2022)

11.7.5 Infusionsoft Recent Developments

11.8 IBM

11.8.1 IBM Company Details

11.8.2 IBM Business Overview

11.8.3 IBM Marketing Automation Introduction

11.8.4 IBM Revenue in Marketing Automation Business (2017-2022)

11.8.5 IBM Recent Developments

11.9 Cognizant

11.9.1 Cognizant Company Details

11.9.2 Cognizant Business Overview

11.9.3 Cognizant Marketing Automation Introduction

11.9.4 Cognizant Revenue in Marketing Automation Business (2017-2022)

11.9.5 Cognizant Recent Developments

11.10 ETrigue

11.10.1 ETrigue Company Details

11.10.2 ETrigue Business Overview

11.10.3 ETrigue Marketing Automation Introduction

11.10.4 ETrigue Revenue in Marketing Automation Business (2017-2022)

11.10.5 ETrigue Recent Developments

11.11 GreenRope

11.11.1 GreenRope Company Details

11.11.2 GreenRope Business Overview

11.11.3 GreenRope Marketing Automation Introduction

11.11.4 GreenRope Revenue in Marketing Automation Business (2017-2022)

11.11.5 GreenRope Recent Developments

11.12 Hatchbuck

11.12.1 Hatchbuck Company Details

11.12.2 Hatchbuck Business Overview

11.12.3 Hatchbuck Marketing Automation Introduction

11.12.4 Hatchbuck Revenue in Marketing Automation Business (2017-2022)

11.12.5 Hatchbuck Recent Developments

11.13 IContact

11.13.1 IContact Company Details

11.13.2 IContact Business Overview

11.13.3 IContact Marketing Automation Introduction

11.13.4 IContact Revenue in Marketing Automation Business (2017-2022)

11.13.5 IContact Recent Developments

11.14 LeadSquared

11.14.1 LeadSquared Company Details

11.14.2 LeadSquared Business Overview

11.14.3 LeadSquared Marketing Automation Introduction

11.14.4 LeadSquared Revenue in Marketing Automation Business (2017-2022)

11.14.5 LeadSquared Recent Developments

11.15 MarcomCentral

11.15.1 MarcomCentral Company Details

11.15.2 MarcomCentral Business Overview

11.15.3 MarcomCentral Marketing Automation Introduction

11.15.4 MarcomCentral Revenue in Marketing Automation Business (2017-2022)

11.15.5 MarcomCentral Recent Developments

11.16 Salesfusion

11.16.1 Salesfusion Company Details

11.16.2 Salesfusion Business Overview

11.16.3 Salesfusion Marketing Automation Introduction

11.16.4 Salesfusion Revenue in Marketing Automation Business (2017-2022)

11.16.5 Salesfusion Recent Developments

11.17 SALESmanago

11.17.1 SALESmanago Company Details

11.17.2 SALESmanago Business Overview

11.17.3 SALESmanago Marketing Automation Introduction

11.17.4 SALESmanago Revenue in Marketing Automation Business (2017-2022)

11.17.5 SALESmanago Recent Developments

11.18 SAP

11.18.1 SAP Company Details

11.18.2 SAP Business Overview

11.18.3 SAP Marketing Automation Introduction

11.18.4 SAP Revenue in Marketing Automation Business (2017-2022)

11.18.5 SAP Recent Developments

11.19 SAS Institute

11.19.1 SAS Institute Company Details

11.19.2 SAS Institute Business Overview

11.19.3 SAS Institute Marketing Automation Introduction

11.19.4 SAS Institute Revenue in Marketing Automation Business (2017-2022)

11.19.5 SAS Institute Recent Developments

11.20 SharpSpring

11.20.1 SharpSpring Company Details

11.20.2 SharpSpring Business Overview

11.20.3 SharpSpring Marketing Automation Introduction

11.20.4 SharpSpring Revenue in Marketing Automation Business (2017-2022)

11.20.5 SharpSpring Recent Developments

11.21 Aprimo

11.21.1 Aprimo Company Details

11.21.2 Aprimo Business Overview

11.21.3 Aprimo Marketing Automation Introduction

11.21.4 Aprimo Revenue in Marketing Automation Business (2017-2022)

11.21.5 Aprimo Recent Developments

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Author Details

13.3 Disclaimer

List of Tables

    Table 1. Global Marketing Automation Market Size Growth Rate by Type (US$ Million), 2017 VS 2021 VS 2028

    Table 2. Key Players of Campaign Management

    Table 3. Key Players of Email Marketing

    Table 4. Key Players of Mobile Application

    Table 5. Key Players of Inbound Marketing

    Table 6. Key Players of Lead Nurturing and Lead Scoring

    Table 7. Key Players of Reporting and Analytics

    Table 8. Key Players of Social Media Marketing

    Table 9. Key Players of Others

    Table 10. Global Marketing Automation Market Size Growth Rate by Application (US$ Million), 2017 VS 2021 VS 2028

    Table 11. Global Marketing Automation Market Size by Region (US$ Million): 2017 VS 2021 VS 2028

    Table 12. Global Marketing Automation Market Size by Region (2017-2022) & (US$ Million)

    Table 13. Global Marketing Automation Market Share by Region (2017-2022)

    Table 14. Global Marketing Automation Forecasted Market Size by Region (2023-2028) & (US$ Million)

    Table 15. Global Marketing Automation Market Share by Region (2023-2028)

    Table 16. Marketing Automation Market Trends

    Table 17. Marketing Automation Market Drivers

    Table 18. Marketing Automation Market Challenges

    Table 19. Marketing Automation Market Restraints

    Table 20. Global Marketing Automation Revenue by Players (2017-2022) & (US$ Million)

    Table 21. Global Marketing Automation Revenue Share by Players (2017-2022)

    Table 22. Global Top Marketing Automation by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation as of 2021)

    Table 23. Ranking of Global Top Marketing Automation Companies by Revenue (US$ Million) in 2021

    Table 24. Global 5 Largest Players Market Share by Marketing Automation Revenue (CR5 and HHI) & (2017-2022)

    Table 25. Key Players Headquarters and Area Served

    Table 26. Key Players Marketing Automation Product Solution and Service

    Table 27. Date of Enter into Marketing Automation Market

    Table 28. Mergers & Acquisitions, Expansion Plans

    Table 29. Global Marketing Automation Market Size by Type (2017-2022) & (US$ Million)

    Table 30. Global Marketing Automation Revenue Market Share by Type (2017-2022)

    Table 31. Global Marketing Automation Forecasted Market Size by Type (2023-2028) & (US$ Million)

    Table 32. Global Marketing Automation Revenue Market Share by Type (2023-2028)

    Table 33. Global Marketing Automation Market Size by Application (2017-2022) & (US$ Million)

    Table 34. Global Marketing Automation Revenue Share by Application (2017-2022)

    Table 35. Global Marketing Automation Forecasted Market Size by Application (2023-2028) & (US$ Million)

    Table 36. Global Marketing Automation Revenue Share by Application (2023-2028)

    Table 37. North America Marketing Automation Market Size by Type (2017-2022) & (US$ Million)

    Table 38. North America Marketing Automation Market Size by Type (2023-2028) & (US$ Million)

    Table 39. North America Marketing Automation Market Size by Application (2017-2022) & (US$ Million)

    Table 40. North America Marketing Automation Market Size by Application (2023-2028) & (US$ Million)

    Table 41. North America Marketing Automation Market Size by Country (2017-2022) & (US$ Million)

    Table 42. North America Marketing Automation Market Size by Country (2023-2028) & (US$ Million)

    Table 43. Europe Marketing Automation Market Size by Type (2017-2022) & (US$ Million)

    Table 44. Europe Marketing Automation Market Size by Type (2023-2028) & (US$ Million)

    Table 45. Europe Marketing Automation Market Size by Application (2017-2022) & (US$ Million)

    Table 46. Europe Marketing Automation Market Size by Application (2023-2028) & (US$ Million)

    Table 47. Europe Marketing Automation Market Size by Country (2017-2022) & (US$ Million)

    Table 48. Europe Marketing Automation Market Size by Country (2023-2028) & (US$ Million)

    Table 49. Asia Pacific Marketing Automation Market Size by Type (2017-2022) & (US$ Million)

    Table 50. Asia Pacific Marketing Automation Market Size by Type (2023-2028) & (US$ Million)

    Table 51. Asia Pacific Marketing Automation Market Size by Application (2017-2022) & (US$ Million)

    Table 52. Asia Pacific Marketing Automation Market Size by Application (2023-2028) & (US$ Million)

    Table 53. Asia Pacific Marketing Automation Market Size by Region (2017-2022) & (US$ Million)

    Table 54. Asia Pacific Marketing Automation Market Size by Region (2023-2028) & (US$ Million)

    Table 55. Latin America Marketing Automation Market Size by Type (2017-2022) & (US$ Million)

    Table 56. Latin America Marketing Automation Market Size by Type (2023-2028) & (US$ Million)

    Table 57. Latin America Marketing Automation Market Size by Application (2017-2022) & (US$ Million)

    Table 58. Latin America Marketing Automation Market Size by Application (2023-2028) & (US$ Million)

    Table 59. Latin America Marketing Automation Market Size by Country (2017-2022) & (US$ Million)

    Table 60. Latin America Marketing Automation Market Size by Country (2023-2028) & (US$ Million)

    Table 61. Middle East and Africa Marketing Automation Market Size by Type (2017-2022) & (US$ Million)

    Table 62. Middle East and Africa Marketing Automation Market Size by Type (2023-2028) & (US$ Million)

    Table 63. Middle East and Africa Marketing Automation Market Size by Application (2017-2022) & (US$ Million)

    Table 64. Middle East and Africa Marketing Automation Market Size by Application (2023-2028) & (US$ Million)

    Table 65. Middle East and Africa Marketing Automation Market Size by Country (2017-2022) & (US$ Million)

    Table 66. Middle East and Africa Marketing Automation Market Size by Country (2023-2028) & (US$ Million)

    Table 67. HubSpot Company Details

    Table 68. HubSpot Business Overview

    Table 69. HubSpot Marketing Automation Product

    Table 70. HubSpot Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 71. HubSpot Recent Developments

    Table 72. Marketo Company Details

    Table 73. Marketo Business Overview

    Table 74. Marketo Marketing Automation Product

    Table 75. Marketo Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 76. Marketo Recent Developments

    Table 77. Act-On Software Company Details

    Table 78. Act-On Software Business Overview

    Table 79. Act-On Software Marketing Automation Product

    Table 80. Act-On Software Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 81. Act-On Software Recent Developments

    Table 82. Salesforce Company Details

    Table 83. Salesforce Business Overview

    Table 84. Salesforce Marketing Automation Product

    Table 85. Salesforce Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 86. Salesforce Recent Developments

    Table 87. Adobe Systems Company Details

    Table 88. Adobe Systems Business Overview

    Table 89. Adobe Systems Marketing Automation Product

    Table 90. Adobe Systems Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 91. Adobe Systems Recent Developments

    Table 92. Oracle Company Details

    Table 93. Oracle Business Overview

    Table 94. Oracle Marketing Automation Product

    Table 95. Oracle Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 96. Oracle Recent Developments

    Table 97. Infusionsoft Company Details

    Table 98. Infusionsoft Business Overview

    Table 99. Infusionsoft Marketing Automation Product

    Table 100. Infusionsoft Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 101. Infusionsoft Recent Developments

    Table 102. IBM Company Details

    Table 103. IBM Business Overview

    Table 104. IBM Marketing Automation Product

    Table 105. IBM Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 106. IBM Recent Developments

    Table 107. Cognizant Company Details

    Table 108. Cognizant Business Overview

    Table 109. Cognizant Marketing Automation Product

    Table 110. Cognizant Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 111. Cognizant Recent Developments

    Table 112. ETrigue Company Details

    Table 113. ETrigue Business Overview

    Table 114. ETrigue Marketing Automation Product

    Table 115. ETrigue Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 116. ETrigue Recent Developments

    Table 117. GreenRope Company Details

    Table 118. GreenRope Business Overview

    Table 119. GreenRope Marketing Automation Product

    Table 120. GreenRope Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 121. GreenRope Recent Developments

    Table 122. Hatchbuck Company Details

    Table 123. Hatchbuck Business Overview

    Table 124. Hatchbuck Marketing Automation Product

    Table 125. Hatchbuck Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 126. Hatchbuck Recent Developments

    Table 127. IContact Company Details

    Table 128. IContact Business Overview

    Table 129. IContact Marketing Automation Product

    Table 130. IContact Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 131. IContact Recent Developments

    Table 132. LeadSquared Company Details

    Table 133. LeadSquared Business Overview

    Table 134. LeadSquared Marketing Automation Product

    Table 135. LeadSquared Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 136. LeadSquared Recent Developments

    Table 137. MarcomCentral Company Details

    Table 138. MarcomCentral Business Overview

    Table 139. MarcomCentral Marketing Automation Product

    Table 140. MarcomCentral Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 141. MarcomCentral Recent Developments

    Table 142. Salesfusion Company Details

    Table 143. Salesfusion Business Overview

    Table 144. Salesfusion Marketing Automation Product

    Table 145. Salesfusion Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 146. Salesfusion Recent Developments

    Table 147. SALESmanago Company Details

    Table 148. SALESmanago Business Overview

    Table 149. SALESmanago Marketing Automation Product

    Table 150. SALESmanago Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 151. SALESmanago Recent Developments

    Table 152. SAP Company Details

    Table 153. SAP Business Overview

    Table 154. SAP Marketing Automation Product

    Table 155. SAP Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 156. SAP Recent Developments

    Table 157. SAS Institute Company Details

    Table 158. SAS Institute Business Overview

    Table 159. SAS Institute Marketing Automation Product

    Table 160. SAS Institute Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 161. SAS Institute Recent Developments

    Table 162. SharpSpring Company Details

    Table 163. SharpSpring Business Overview

    Table 164. SharpSpring Marketing Automation Product

    Table 165. SharpSpring Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 166. SharpSpring Recent Developments

    Table 167. Aprimo Company Details

    Table 168. Aprimo Business Overview

    Table 169. Aprimo Marketing Automation Product

    Table 170. Aprimo Revenue in Marketing Automation Business (2017-2022) & (US$ Million)

    Table 171. Aprimo Recent Developments

    Table 172. Research Programs/Design for This Report

    Table 173. Key Data Information from Secondary Sources

    Table 174. Key Data Information from Primary Sources

List of Figures

    Figure 1. Global Marketing Automation Market Share by Type: 2021 VS 2028

    Figure 2. Campaign Management Features

    Figure 3. Email Marketing Features

    Figure 4. Mobile Application Features

    Figure 5. Inbound Marketing Features

    Figure 6. Lead Nurturing and Lead Scoring Features

    Figure 7. Reporting and Analytics Features

    Figure 8. Social Media Marketing Features

    Figure 9. Others Features

    Figure 10. Global Marketing Automation Market Share by Application: 2021 VS 2028

    Figure 11. Large Enterprises Case Studies

    Figure 12. Small and Mid-sized Enterprises (SMEs) Case Studies

    Figure 13. Marketing Automation Report Years Considered

    Figure 14. Global Marketing Automation Market Size (US$ Million), Year-over-Year: 2017-2028

    Figure 15. Global Marketing Automation Market Size, (US$ Million), 2017 VS 2021 VS 2028

    Figure 16. Global Marketing Automation Market Share by Region: 2021 VS 2028

    Figure 17. Global Marketing Automation Market Share by Players in 2021

    Figure 18. Global Top Marketing Automation Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation as of 2021)

    Figure 19. The Top 10 and 5 Players Market Share by Marketing Automation Revenue in 2021

    Figure 20. North America Marketing Automation Market Size YoY (2017-2028) & (US$ Million)

    Figure 21. North America Marketing Automation Market Size Market Share by Type (2017-2028)

    Figure 22. North America Marketing Automation Market Size Market Share by Application (2017-2028)

    Figure 23. North America Marketing Automation Market Size Share by Country (2017-2028)

    Figure 24. United States Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 25. Canada Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 26. Europe Marketing Automation Market Size YoY (2017-2028) & (US$ Million)

    Figure 27. Europe Marketing Automation Market Size Market Share by Type (2017-2028)

    Figure 28. Europe Marketing Automation Market Size Market Share by Application (2017-2028)

    Figure 29. Europe Marketing Automation Market Size Share by Country (2017-2028)

    Figure 30. Germany Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 31. France Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 32. U.K. Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 33. Italy Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 34. Russia Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 35. Nordic Countries Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 36. Asia-Pacific Marketing Automation Market Size YoY (2017-2028) & (US$ Million)

    Figure 37. Asia Pacific Marketing Automation Market Size Market Share by Type (2017-2028)

    Figure 38. Asia Pacific Marketing Automation Market Size Market Share by Application (2017-2028)

    Figure 39. Asia Pacific Marketing Automation Market Size Share by Region (2017-2028)

    Figure 40. China Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 41. Japan Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 42. South Korea Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 43. Southeast Asia Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 44. India Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 45. Australia Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

List of Figures

    Figure 46. Latin America Marketing Automation Market Size YoY (2017-2028) & (US$ Million)

    Figure 47. Latin America Marketing Automation Market Size Market Share by Type (2017-2028)

    Figure 48. Latin America Marketing Automation Market Size Market Share by Application (2017-2028)

    Figure 49. Latin America Marketing Automation Market Size Share by Country (2017-2028)

    Figure 50. Mexico Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 51. Brazil Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 52. Middle East & Africa Marketing Automation Market Size YoY (2017-2028) & (US$ Million)

    Figure 53. Middle East and Africa Marketing Automation Market Size Market Share by Type (2017-2028)

    Figure 54. Middle East and Africa Marketing Automation Market Size Market Share by Application (2017-2028)

    Figure 55. Middle East and Africa Marketing Automation Market Size Share by Country (2017-2028)

    Figure 56. Turkey Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 57. Saudi Arabia Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 58. UAE Marketing Automation Market Size YoY Growth (2017-2028) & (US$ Million)

    Figure 59. HubSpot Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 60. Marketo Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 61. Act-On Software Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 62. Salesforce Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 63. Adobe Systems Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 64. Oracle Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 65. Infusionsoft Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 66. IBM Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 67. Cognizant Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 68. ETrigue Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 69. GreenRope Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 70. Hatchbuck Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 71. IContact Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 72. LeadSquared Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 73. MarcomCentral Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 74. Salesfusion Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 75. SALESmanago Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 76. SAP Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 77. SAS Institute Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 78. SharpSpring Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 79. Aprimo Revenue Growth Rate in Marketing Automation Business (2017-2022)

    Figure 80. Bottom-up and Top-down Approaches for This Report

    Figure 81. Data Triangulation

    Figure 82. Key Executives Interviewed