List of Tables
Table 1. Global Adult Sex Toy Market Value by Type (US$ Million), 2025 vs 2032
Table 2. Global Adult Sex Toy Market Value by Sale Channel (US$ Million), 2025 vs 2032
Table 3. Global Adult Sex Toy Market Competitive Situation by Manufacturers in 2025
Table 4. Global Adult Sex Toy Sales (K Units) of Key Manufacturers (2021–2026)
Table 5. Global Adult Sex Toy Sales Market Share by Manufacturers (2021–2026)
Table 6. Global Adult Sex Toy Revenue (US$ Million) by Manufacturers (2021–2026)
Table 7. Global Adult Sex Toy Revenue Share by Manufacturers (2021–2026)
Table 8. Global Market Adult Sex Toy Average Price (US$/Unit) of Key Manufacturers (2021–2026)
Table 9. Global Key Players of Adult Sex Toy, Industry Ranking, 2023 vs 2024 vs 2025
Table 10. Global Key Manufacturers of Adult Sex Toy, Manufacturing Sites and Headquarters
Table 11. Global Key Manufacturers of Adult Sex Toy, Product Types and Applications
Table 12. Global Key Manufacturers of Adult Sex Toy, Date of Entry into the Industry
Table 13. Global Manufacturers Market Concentration Ratio (CR5 and HHI)
Table 14. Global Adult Sex Toy Companies by Tier (Tier 1, Tier 2, Tier 3), based on Adult Sex Toy Revenue, 2025
Table 15. Manufacturers Mergers & Acquisitions, Expansion Plans
Table 16. Global Adult Sex Toy Market Size by Region (US$ Million): 2021 vs 2025 vs 2032
Table 17. Global Adult Sex Toy Sales by Region (K Units), 2021–2026
Table 18. Global Adult Sex Toy Sales Market Share by Region (2021–2026)
Table 19. Global Adult Sex Toy Sales by Region (K Units), 2027–2032
Table 20. Global Adult Sex Toy Sales Market Share by Region (2027–2032)
Table 21. Global Adult Sex Toy Revenue by Region (US$ Million), 2021–2026
Table 22. Global Adult Sex Toy Revenue Market Share by Region (2021–2026)
Table 23. Global Adult Sex Toy Revenue by Region (US$ Million), 2027–2032
Table 24. Global Adult Sex Toy Revenue Market Share by Region (2027–2032)
Table 25. North America Adult Sex Toy Revenue by Country: 2021 vs 2025 vs 2032 (US$ Million)
Table 26. North America Adult Sex Toy Sales by Country (K Units), 2021–2026
Table 27. North America Adult Sex Toy Sales by Country (K Units), 2027–2032
Table 28. North America Adult Sex Toy Revenue by Country (US$ Million), 2021–2026
Table 29. North America Adult Sex Toy Revenue by Country (US$ Million), 2027–2032
Table 30. Europe Adult Sex Toy Revenue by Country: 2021 vs 2025 vs 2032 (US$ Million)
Table 31. Europe Adult Sex Toy Sales by Country (K Units), 2021–2026
Table 32. Europe Adult Sex Toy Sales by Country (K Units), 2027–2032
Table 33. Europe Adult Sex Toy Revenue by Country (US$ Million), 2021–2026
Table 34. Europe Adult Sex Toy Revenue by Country (US$ Million), 2027–2032
Table 35. Asia Pacific Adult Sex Toy Revenue by Region: 2021 vs 2025 vs 2032 (US$ Million)
Table 36. Asia Pacific Adult Sex Toy Sales by Region (K Units), 2021–2026
Table 37. Asia Pacific Adult Sex Toy Sales by Region (K Units), 2027–2032
Table 38. Asia Pacific Adult Sex Toy Revenue by Region (US$ Million), 2021–2026
Table 39. Asia Pacific Adult Sex Toy Revenue by Region (US$ Million), 2027–2032
Table 40. Latin America Adult Sex Toy Revenue by Country: 2021 vs 2025 vs 2032 (US$ Million)
Table 41. Latin America Adult Sex Toy Sales by Country (K Units), 2021–2026
Table 42. Latin America Adult Sex Toy Sales by Country (K Units), 2027–2032
Table 43. Latin America Adult Sex Toy Revenue by Country (US$ Million), 2021–2026
Table 44. Latin America Adult Sex Toy Revenue by Country (US$ Million), 2027–2032
Table 45. Middle East and Africa Adult Sex Toy Revenue by Country: 2021 vs 2025 vs 2032 (US$ Million)
Table 46. Middle East and Africa Adult Sex Toy Sales by Country (K Units), 2021–2026
Table 47. Middle East and Africa Adult Sex Toy Sales by Country (K Units), 2027–2032
Table 48. Middle East and Africa Adult Sex Toy Revenue by Country (US$ Million), 2021–2026
Table 49. Middle East and Africa Adult Sex Toy Revenue by Country (US$ Million), 2027–2032
Table 50. Global Adult Sex Toy Sales (K Units) by Type (2021–2026)
Table 51. Global Adult Sex Toy Sales (K Units) by Type (2027–2032)
Table 52. Global Adult Sex Toy Sales Market Share by Type (2021–2026)
Table 53. Global Adult Sex Toy Sales Market Share by Type (2027–2032)
Table 54. Global Adult Sex Toy Revenue (US$ Million) by Type (2021–2026)
Table 55. Global Adult Sex Toy Revenue (US$ Million) by Type (2027–2032)
Table 56. Global Adult Sex Toy Revenue Market Share by Type (2021–2026)
Table 57. Global Adult Sex Toy Revenue Market Share by Type (2027–2032)
Table 58. Global Adult Sex Toy Price (US$/Unit) by Type (2021–2026)
Table 59. Global Adult Sex Toy Price (US$/Unit) by Type (2027–2032)
Table 60. Global Adult Sex Toy Sales (K Units) by Sale Channel (2021–2026)
Table 61. Global Adult Sex Toy Sales (K Units) by Sale Channel (2027–2032)
Table 62. Global Adult Sex Toy Sales Market Share by Sale Channel (2021–2026)
Table 63. Global Adult Sex Toy Sales Market Share by Sale Channel (2027–2032)
Table 64. Global Adult Sex Toy Revenue (US$ Million) by Sale Channel (2021–2026)
Table 65. Global Adult Sex Toy Revenue (US$ Million) by Sale Channel (2027–2032)
Table 66. Global Adult Sex Toy Revenue Market Share by Sale Channel (2021–2026)
Table 67. Global Adult Sex Toy Revenue Market Share by Sale Channel (2027–2032)
Table 68. Global Adult Sex Toy Price (US$/Unit) by Sale Channel (2021–2026)
Table 69. Global Adult Sex Toy Price (US$/Unit) by Sale Channel (2027–2032)
Table 70. Lovehoney Group Company Information
Table 71. Lovehoney Group Description and Business Overview
Table 72. Lovehoney Group Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 73. Lovehoney Group Adult Sex Toy Product
Table 74. Lovehoney Group Recent Developments/Updates
Table 75. LELO Company Information
Table 76. LELO Description and Business Overview
Table 77. LELO Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 78. LELO Adult Sex Toy Product
Table 79. LELO Recent Developments/Updates
Table 80. Reckitt Benckiser (Durex) Company Information
Table 81. Reckitt Benckiser (Durex) Description and Business Overview
Table 82. Reckitt Benckiser (Durex) Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 83. Reckitt Benckiser (Durex) Adult Sex Toy Product
Table 84. Reckitt Benckiser (Durex) Recent Developments/Updates
Table 85. Doc Johnson Company Information
Table 86. Doc Johnson Description and Business Overview
Table 87. Doc Johnson Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 88. Doc Johnson Adult Sex Toy Product
Table 89. Doc Johnson Recent Developments/Updates
Table 90. Church & Dwight (Trojan) Company Information
Table 91. Church & Dwight (Trojan) Description and Business Overview
Table 92. Church & Dwight (Trojan) Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 93. Church & Dwight (Trojan) Adult Sex Toy Product
Table 94. Church & Dwight (Trojan) Recent Developments/Updates
Table 95. LifeStyles Healthcare Company Information
Table 96. LifeStyles Healthcare Description and Business Overview
Table 97. LifeStyles Healthcare Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 98. LifeStyles Healthcare Adult Sex Toy Product
Table 99. LifeStyles Healthcare Recent Developments/Updates
Table 100. Tenga Co., Ltd Company Information
Table 101. Tenga Co., Ltd Description and Business Overview
Table 102. Tenga Co., Ltd Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 103. Tenga Co., Ltd Adult Sex Toy Product
Table 104. Tenga Co., Ltd Recent Developments/Updates
Table 105. Lovense Company Information
Table 106. Lovense Description and Business Overview
Table 107. Lovense Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 108. Lovense Adult Sex Toy Product
Table 109. Lovense Recent Developments/Updates
Table 110. Leten Company Information
Table 111. Leten Description and Business Overview
Table 112. Leten Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 113. Leten Adult Sex Toy Product
Table 114. Leten Recent Developments/Updates
Table 115. Shenzhen Jizhimei Healthcare Company Information
Table 116. Shenzhen Jizhimei Healthcare Description and Business Overview
Table 117. Shenzhen Jizhimei Healthcare Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 118. Shenzhen Jizhimei Healthcare Adult Sex Toy Product
Table 119. Shenzhen Jizhimei Healthcare Recent Developments/Updates
Table 120. Nanma Manufacturing Company Company Information
Table 121. Nanma Manufacturing Company Description and Business Overview
Table 122. Nanma Manufacturing Company Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 123. Nanma Manufacturing Company Adult Sex Toy Product
Table 124. Nanma Manufacturing Company Recent Developments/Updates
Table 125. Tantus Company Information
Table 126. Tantus Description and Business Overview
Table 127. Tantus Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 128. Tantus Adult Sex Toy Product
Table 129. Tantus Recent Developments/Updates
Table 130. Nalone Company Information
Table 131. Nalone Description and Business Overview
Table 132. Nalone Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 133. Nalone Adult Sex Toy Product
Table 134. Nalone Recent Developments/Updates
Table 135. Fun Factory Company Information
Table 136. Fun Factory Description and Business Overview
Table 137. Fun Factory Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 138. Fun Factory Adult Sex Toy Product
Table 139. Fun Factory Recent Developments/Updates
Table 140. BMS Factory Company Information
Table 141. BMS Factory Description and Business Overview
Table 142. BMS Factory Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 143. BMS Factory Adult Sex Toy Product
Table 144. BMS Factory Recent Developments/Updates
Table 145. Adam & Eve Company Information
Table 146. Adam & Eve Description and Business Overview
Table 147. Adam & Eve Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 148. Adam & Eve Adult Sex Toy Product
Table 149. Adam & Eve Recent Developments/Updates
Table 150. Beate Uhse Company Information
Table 151. Beate Uhse Description and Business Overview
Table 152. Beate Uhse Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 153. Beate Uhse Adult Sex Toy Product
Table 154. Beate Uhse Recent Developments/Updates
Table 155. Jimmyjane Company Information
Table 156. Jimmyjane Description and Business Overview
Table 157. Jimmyjane Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 158. Jimmyjane Adult Sex Toy Product
Table 159. Jimmyjane Recent Developments/Updates
Table 160. Aneros Company Company Information
Table 161. Aneros Company Description and Business Overview
Table 162. Aneros Company Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 163. Aneros Company Adult Sex Toy Product
Table 164. Aneros Company Recent Developments/Updates
Table 165. Pipedream Product Company Information
Table 166. Pipedream Product Description and Business Overview
Table 167. Pipedream Product Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 168. Pipedream Product Adult Sex Toy Product
Table 169. Pipedream Product Recent Developments/Updates
Table 170. California Exotic Novelties Company Information
Table 171. California Exotic Novelties Description and Business Overview
Table 172. California Exotic Novelties Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 173. California Exotic Novelties Adult Sex Toy Product
Table 174. California Exotic Novelties Recent Developments/Updates
Table 175. SVAKOM Company Information
Table 176. SVAKOM Description and Business Overview
Table 177. SVAKOM Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 178. SVAKOM Adult Sex Toy Product
Table 179. SVAKOM Recent Developments/Updates
Table 180. Luvu Brands (Liberator) Company Information
Table 181. Luvu Brands (Liberator) Description and Business Overview
Table 182. Luvu Brands (Liberator) Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 183. Luvu Brands (Liberator) Adult Sex Toy Product
Table 184. Luvu Brands (Liberator) Recent Developments/Updates
Table 185. Bad Dragon Company Information
Table 186. Bad Dragon Description and Business Overview
Table 187. Bad Dragon Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 188. Bad Dragon Adult Sex Toy Product
Table 189. Bad Dragon Recent Developments/Updates
Table 190. Crystal Delights Company Information
Table 191. Crystal Delights Description and Business Overview
Table 192. Crystal Delights Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 193. Crystal Delights Adult Sex Toy Product
Table 194. Crystal Delights Recent Developments/Updates
Table 195. Happy Valley Company Information
Table 196. Happy Valley Description and Business Overview
Table 197. Happy Valley Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 198. Happy Valley Adult Sex Toy Product
Table 199. Happy Valley Recent Developments/Updates
Table 200. Lover Health Company Information
Table 201. Lover Health Description and Business Overview
Table 202. Lover Health Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 203. Lover Health Adult Sex Toy Product
Table 204. Lover Health Recent Developments/Updates
Table 205. Liaoyang Baile Health Care Product Company Information
Table 206. Liaoyang Baile Health Care Product Description and Business Overview
Table 207. Liaoyang Baile Health Care Product Adult Sex Toy Sales (K Units), Revenue (US$ Million), Price (US$/Unit), and Gross Margin (2021–2026)
Table 208. Liaoyang Baile Health Care Product Adult Sex Toy Product
Table 209. Liaoyang Baile Health Care Product Recent Developments/Updates
Table 210. Key Raw Materials Lists
Table 211. Raw Materials Key Suppliers Lists
Table 212. Adult Sex Toy Distributors List
Table 213. Adult Sex Toy Customers List
Table 214. Adult Sex Toy Market Trends
Table 215. Adult Sex Toy Market Drivers
Table 216. Adult Sex Toy Market Challenges
Table 217. Adult Sex Toy Market Restraints
Table 218. Research Programs/Design for This Report
Table 219. Key Data Information from Secondary Sources
Table 220. Key Data Information from Primary Sources
Table 221. Authors List of This Report
List of Figures
Figure 1. Product Picture of Adult Sex Toy
Figure 2. Global Adult Sex Toy Market Value by Type (US$ Million), 2021–2032
Figure 3. Global Adult Sex Toy Market Share by Type: 2025 & 2032
Figure 4. Adult Vibrators Product Picture
Figure 5. Dildos Product Picture
Figure 6. Butt Plugs Product Picture
Figure 7. Male Masturbators Product Picture
Figure 8. Massagers Product Picture
Figure 9. Erection Rings Product Picture
Figure 10. Others Product Picture
Figure 11. Global Adult Sex Toy Market Value by Sale Channel (US$ Million), 2021–2032
Figure 12. Global Adult Sex Toy Market Share by Sale Channel: 2025 & 2032
Figure 13. Online Stores
Figure 14. Retail Outlets
Figure 15. Specialty Stores
Figure 16. Global Adult Sex Toy Revenue, (US$ Million), 2021 vs 2025 vs 2032
Figure 17. Global Adult Sex Toy Market Size (US$ Million), 2021–2032
Figure 18. Global Adult Sex Toy Sales (K Units), 2021–2032
Figure 19. Global Adult Sex Toy Average Price (US$/Unit), 2021–2032
Figure 20. Adult Sex Toy Report Years Considered
Figure 21. Adult Sex Toy Sales Share by Manufacturers in 2025
Figure 22. Global Adult Sex Toy Revenue Share by Manufacturers in 2025
Figure 23. Top 5 and Top 10 Global Adult Sex Toy Players: Market Share by Revenue in Adult Sex Toy in 2025
Figure 24. Adult Sex Toy Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2021 vs 2025
Figure 25. Global Adult Sex Toy Market Size by Region (US$ Million): 2021 vs 2025 vs 2032
Figure 26. North America Adult Sex Toy Sales Market Share by Country (2021–2032)
Figure 27. North America Adult Sex Toy Revenue Market Share by Country (2021–2032)
Figure 28. United States Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 29. Canada Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 30. Europe Adult Sex Toy Sales Market Share by Country (2021–2032)
Figure 31. Europe Adult Sex Toy Revenue Market Share by Country (2021–2032)
Figure 32. Germany Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 33. France Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 34. U.K. Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 35. Italy Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 36. Russia Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 37. Asia Pacific Adult Sex Toy Sales Market Share by Region (2021–2032)
Figure 38. Asia Pacific Adult Sex Toy Revenue Market Share by Region (2021–2032)
Figure 39. China Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 40. Japan Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 41. South Korea Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 42. India Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 43. Australia Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 44. Taiwan Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 45. Indonesia Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 46. Thailand Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 47. Malaysia Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 48. Philippines Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 49. Latin America Adult Sex Toy Sales Market Share by Country (2021–2032)
Figure 50. Latin America Adult Sex Toy Revenue Market Share by Country (2021–2032)
Figure 51. Mexico Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 52. Brazil Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 53. Argentina Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 54. Middle East and Africa Adult Sex Toy Sales Market Share by Country (2021–2032)
Figure 55. Middle East and Africa Adult Sex Toy Revenue Market Share by Country (2021–2032)
Figure 56. Turkey Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 57. Saudi Arabia Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 58. UAE Adult Sex Toy Revenue Growth Rate (US$ Million), 2021–2032
Figure 59. Global Sales Market Share of Adult Sex Toy by Type (2021–2032)
Figure 60. Global Revenue Market Share of Adult Sex Toy by Type (2021–2032)
Figure 61. Global Adult Sex Toy Price (US$/Unit) by Type (2021–2032)
Figure 62. Global Sales Market Share of Adult Sex Toy by Sale Channel (2021–2032)
Figure 63. Global Revenue Market Share of Adult Sex Toy by Sale Channel (2021–2032)
Figure 64. Global Adult Sex Toy Price (US$/Unit) by Sale Channel (2021–2032)
Figure 65. Adult Sex Toy Value Chain
Figure 66. Channels of Distribution (Direct Vs Distribution)
Figure 67. Bottom-up and Top-down Approaches for This Report
Figure 68. Data Triangulation
Figure 69. Key Executives Interviewed