The global Connected TV (CTV) Advertising Platforms Software market was valued at US$ 117 million in 2025 and is anticipated to reach US$ 179 million by 2032, at a CAGR of 4.3% from 2026 to 2032.

Connected TV (CTV) Advertising Platforms Software Market

Connected TV (CTV) Advertising Platforms Software refers to technology solutions that enable advertisers to deliver targeted advertisements to viewers on connected television devices. These platforms leverage data and analytics to optimize ad placements and enhance the effectiveness of advertising campaigns.

Driven by the global advertising ecosystem's trend towards cross-screen and cross-device integration, CTV advertising platforms are rapidly evolving, focusing on end-to-end solutions for watch-to-buy, precise targeting, and performance measurement. Market characteristics include high-quality streaming of video ads, cross-device correlation of audience data, and enhanced privacy compliance and ad security. Meanwhile, programmatic trading, supply-side/demand-side platforms (SSP/DSP), data management platforms (DMP), and third-party measurement are continuously evolving as key components. Cloud-native, open interfaces, and localized delivery strategies are becoming key competitive advantages. Advertisers and agencies are increasingly valuing cross-channel visualization analytics, brand safety, interactive formats (such as interactive ads and clickable shopping tags), and precise optimization of metrics like GRP/CPM/ROI. With the widespread adoption of smart TVs and the enrichment of the content ecosystem, the reach, targeting accuracy, and measurability of CTV advertising continue to improve, but it also faces challenges such as ad blocking, privacy regulations, cross-regional compliance, and collaboration with traditional linear television.

This report delivers a comprehensive overview of the global Connected TV (CTV) Advertising Platforms Software market, with both quantitative and qualitative analyses, to help readers develop growth strategies, assess the competitive landscape, evaluate their position in the current market, and make informed business decisions regarding Connected TV (CTV) Advertising Platforms Software. The Connected TV (CTV) Advertising Platforms Software market size, estimates, and forecasts are provided in terms of revenue (US$ millions), with 2025 as the base year and historical and forecast data for 2021–2032.

The report segments the global Connected TV (CTV) Advertising Platforms Software market comprehensively. Regional market sizes by Type, by Application, by Technical Architecture, and by player are also provided. For deeper insight, the report profiles the competitive landscape, key competitors, and their respective market rankings, and discusses technological trends and new product developments.

This report will assist Connected TV (CTV) Advertising Platforms Software manufacturers, new entrants, and companies across the industry value chain with information on revenues, sales volume, and average prices for the overall market and its sub-segments, by company, by Type, by Application, and by region.

Market Segmentation

Scope of Connected TV (CTV) Advertising Platforms Software Market Report

Report Metric	Details
Report Name	Connected TV (CTV) Advertising Platforms Software Market
Accounted market size in 2025	US$ 117 million
Forecasted market size in 2032	US$ 179 million
CAGR	4.3%
Base Year	2025
Forecasted years	2026 - 2032
Segment by Type	Cloud-based On-premise
Segment by Technical Architecture	Programmatic Advertising Platform Non-Programmatic Advertising Platform
Segment by Service Models	AVOD Platform FAST Platform Hybrid Platform
Segment by Application	Large Enterprise SMEs
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	MNTN, OpenX, PubMatic, Simpli.fi, Target Video, Infillion, Viant Technology, Vplayed, The Trade Desk
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Defines the scope of the report and presents an executive summary of market segments (by Type, by Application, by Technical Architecture, etc.), including the size of each segment and its future growth potential. It offers a high-level view of the current market and its likely evolution in the short, medium, and long term.
Chapter 2: Summarizes global and regional market size and outlines market dynamics and recent developments, including key drivers, restraints, challenges and risks for industry participants, and relevant policy analysis.
Chapter 3: Provides a detailed view of the competitive landscape for Connected TV (CTV) Advertising Platforms Software companies, covering revenue share, development plans, and mergers and acquisitions.
Chapter 4: Analyzes segments by Type, detailing the size and growth potential of each segment to help readers identify blue-ocean opportunities.
Chapter 5: Analyzes segments by Application, detailing the size and growth potential of each downstream segment to help readers identify blue-ocean opportunities.
Chapter 6–10: Regional deep dives (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) broken down by country. Each chapter quantifies market size and growth potential by region and key countries, and outlines market development, outlook, addressable space, and capacity.
Chapter 11: Profiles key players, presenting essential information on leading companies, including product/ service offerings, revenue, gross margin, product introductions/portfolios, recent developments, etc.
Chapter 12: Key findings and conclusions of the report.

FAQ for this report

How fast is Connected TV (CTV) Advertising Platforms Software Market growing?

Ans: The Connected TV (CTV) Advertising Platforms Software Market witnessing a CAGR of 4.3% during the forecast period 2026-2032.

What is the Connected TV (CTV) Advertising Platforms Software Market size in 2032?

Ans: The Connected TV (CTV) Advertising Platforms Software Market size in 2032 will be US$ 179 million.

Who are the main players in the Connected TV (CTV) Advertising Platforms Software Market report?

Ans: The main players in the Connected TV (CTV) Advertising Platforms Software Market are MNTN, OpenX, PubMatic, Simpli.fi, Target Video, Infillion, Viant Technology, Vplayed, The Trade Desk

What are the Application segmentation covered in the Connected TV (CTV) Advertising Platforms Software Market report?

Ans: The Applications covered in the Connected TV (CTV) Advertising Platforms Software Market report are Large Enterprise, SMEs

What are the Type segmentation covered in the Connected TV (CTV) Advertising Platforms Software Market report?

Ans: The Types covered in the Connected TV (CTV) Advertising Platforms Software Market report are Cloud-based, On-premise

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Type: 2021 vs 2025 vs 2032

1.2.2 Cloud-based

1.2.3 On-premise

1.3 Market by Technical Architecture

1.3.1 Global Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Technical Architecture: 2021 vs 2025 vs 2032

1.3.2 Programmatic Advertising Platform

1.3.3 Non-Programmatic Advertising Platform

1.4 Market by Service Models

1.4.1 Global Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Service Models: 2021 vs 2025 vs 2032

1.4.2 AVOD Platform

1.4.3 FAST Platform

1.4.4 Hybrid Platform

1.5 Market by Application

1.5.1 Global Connected TV (CTV) Advertising Platforms Software Market Growth by Application: 2021 vs 2025 vs 2032

1.5.2 Large Enterprise

1.5.3 SMEs

1.6 Assumptions and Limitations

1.7 Study Objectives

1.8 Years Considered

2 Global Growth Trends

2.1 Global Connected TV (CTV) Advertising Platforms Software Market Perspective (2021–2032)

2.2 Global Connected TV (CTV) Advertising Platforms Software Growth Trends by Region

2.2.1 Global Connected TV (CTV) Advertising Platforms Software Market Size by Region: 2021 vs 2025 vs 2032

2.2.2 Connected TV (CTV) Advertising Platforms Software Historic Market Size by Region (2021–2026)

2.2.3 Connected TV (CTV) Advertising Platforms Software Forecasted Market Size by Region (2027–2032)

2.3 Connected TV (CTV) Advertising Platforms Software Market Dynamics

2.3.1 Connected TV (CTV) Advertising Platforms Software Industry Trends

2.3.2 Connected TV (CTV) Advertising Platforms Software Market Drivers

2.3.3 Connected TV (CTV) Advertising Platforms Software Market Challenges

2.3.4 Connected TV (CTV) Advertising Platforms Software Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Connected TV (CTV) Advertising Platforms Software Players by Revenue

3.1.1 Global Top Connected TV (CTV) Advertising Platforms Software Players by Revenue (2021–2026)

3.1.2 Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Players (2021–2026)

3.2 Global Top Connected TV (CTV) Advertising Platforms Software Players Market Share by Company Tier (Tier 1, Tier 2, Tier 3)

3.3 Global Key Players Ranking by Connected TV (CTV) Advertising Platforms Software Revenue

3.4 Global Connected TV (CTV) Advertising Platforms Software Market Concentration Ratio

3.4.1 Global Connected TV (CTV) Advertising Platforms Software Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Connected TV (CTV) Advertising Platforms Software Revenue in 2025

3.5 Global Key Players of Connected TV (CTV) Advertising Platforms Software Head Offices and Areas Served

3.6 Global Key Players of Connected TV (CTV) Advertising Platforms Software, Products and Applications

3.7 Global Key Players of Connected TV (CTV) Advertising Platforms Software, Date of General Availability (GA)

3.8 Mergers and Acquisitions, Expansion Plans

4 Connected TV (CTV) Advertising Platforms Software Breakdown Data by Type

4.1 Global Connected TV (CTV) Advertising Platforms Software Historic Market Size by Type (2021–2026)

4.2 Global Connected TV (CTV) Advertising Platforms Software Forecasted Market Size by Type (2027–2032)

5 Connected TV (CTV) Advertising Platforms Software Breakdown Data by Application

5.1 Global Connected TV (CTV) Advertising Platforms Software Historic Market Size by Application (2021–2026)

5.2 Global Connected TV (CTV) Advertising Platforms Software Forecasted Market Size by Application (2027–2032)

6 North America

6.1 North America Connected TV (CTV) Advertising Platforms Software Market Size (2021–2032)

6.2 North America Connected TV (CTV) Advertising Platforms Software Market Growth Rate by Country: 2021 vs 2025 vs 2032

6.3 North America Connected TV (CTV) Advertising Platforms Software Market Size by Country (2021–2026)

6.4 North America Connected TV (CTV) Advertising Platforms Software Market Size by Country (2027–2032)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Connected TV (CTV) Advertising Platforms Software Market Size (2021–2032)

7.2 Europe Connected TV (CTV) Advertising Platforms Software Market Growth Rate by Country: 2021 vs 2025 vs 2032

7.3 Europe Connected TV (CTV) Advertising Platforms Software Market Size by Country (2021–2026)

7.4 Europe Connected TV (CTV) Advertising Platforms Software Market Size by Country (2027–2032)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Ireland

8 Asia-Pacific

8.1 Asia-Pacific Connected TV (CTV) Advertising Platforms Software Market Size (2021–2032)

8.2 Asia-Pacific Connected TV (CTV) Advertising Platforms Software Market Growth Rate by Region: 2021 vs 2025 vs 2032

8.3 Asia-Pacific Connected TV (CTV) Advertising Platforms Software Market Size by Region (2021–2026)

8.4 Asia-Pacific Connected TV (CTV) Advertising Platforms Software Market Size by Region (2027–2032)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia & New Zealand

9 Latin America

9.1 Latin America Connected TV (CTV) Advertising Platforms Software Market Size (2021–2032)

9.2 Latin America Connected TV (CTV) Advertising Platforms Software Market Growth Rate by Country: 2021 vs 2025 vs 2032

9.3 Latin America Connected TV (CTV) Advertising Platforms Software Market Size by Country (2021–2026)

9.4 Latin America Connected TV (CTV) Advertising Platforms Software Market Size by Country (2027–2032)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size (2021–2032)

10.2 Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Growth Rate by Country: 2021 vs 2025 vs 2032

10.3 Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size by Country (2021–2026)

10.4 Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size by Country (2027–2032)

10.5 Israel

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 MNTN

11.1.1 MNTN Company Details

11.1.2 MNTN Business Overview

11.1.3 MNTN Connected TV (CTV) Advertising Platforms Software Introduction

11.1.4 MNTN Revenue in Connected TV (CTV) Advertising Platforms Software Business (2021–2026)

11.1.5 MNTN Recent Development

11.2 OpenX

11.2.1 OpenX Company Details

11.2.2 OpenX Business Overview

11.2.3 OpenX Connected TV (CTV) Advertising Platforms Software Introduction

11.2.4 OpenX Revenue in Connected TV (CTV) Advertising Platforms Software Business (2021–2026)

11.2.5 OpenX Recent Development

11.3 PubMatic

11.3.1 PubMatic Company Details

11.3.2 PubMatic Business Overview

11.3.3 PubMatic Connected TV (CTV) Advertising Platforms Software Introduction

11.3.4 PubMatic Revenue in Connected TV (CTV) Advertising Platforms Software Business (2021–2026)

11.3.5 PubMatic Recent Development

11.4 Simpli.fi

11.4.1 Simpli.fi Company Details

11.4.2 Simpli.fi Business Overview

11.4.3 Simpli.fi Connected TV (CTV) Advertising Platforms Software Introduction

11.4.4 Simpli.fi Revenue in Connected TV (CTV) Advertising Platforms Software Business (2021–2026)

11.4.5 Simpli.fi Recent Development

11.5 Target Video

11.5.1 Target Video Company Details

11.5.2 Target Video Business Overview

11.5.3 Target Video Connected TV (CTV) Advertising Platforms Software Introduction

11.5.4 Target Video Revenue in Connected TV (CTV) Advertising Platforms Software Business (2021–2026)

11.5.5 Target Video Recent Development

11.6 Infillion

11.6.1 Infillion Company Details

11.6.2 Infillion Business Overview

11.6.3 Infillion Connected TV (CTV) Advertising Platforms Software Introduction

11.6.4 Infillion Revenue in Connected TV (CTV) Advertising Platforms Software Business (2021–2026)

11.6.5 Infillion Recent Development

11.7 Viant Technology

11.7.1 Viant Technology Company Details

11.7.2 Viant Technology Business Overview

11.7.3 Viant Technology Connected TV (CTV) Advertising Platforms Software Introduction

11.7.4 Viant Technology Revenue in Connected TV (CTV) Advertising Platforms Software Business (2021–2026)

11.7.5 Viant Technology Recent Development

11.8 Vplayed

11.8.1 Vplayed Company Details

11.8.2 Vplayed Business Overview

11.8.3 Vplayed Connected TV (CTV) Advertising Platforms Software Introduction

11.8.4 Vplayed Revenue in Connected TV (CTV) Advertising Platforms Software Business (2021–2026)

11.8.5 Vplayed Recent Development

11.9 The Trade Desk

11.9.1 The Trade Desk Company Details

11.9.2 The Trade Desk Business Overview

11.9.3 The Trade Desk Connected TV (CTV) Advertising Platforms Software Introduction

11.9.4 The Trade Desk Revenue in Connected TV (CTV) Advertising Platforms Software Business (2021–2026)

11.9.5 The Trade Desk Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.1.1 Research Programs/Design

13.1.1.2 Market Size Estimation

13.1.1.3 Market Breakdown and Data Triangulation

13.1.2 Data Source

13.1.2.1 Secondary Sources

13.1.2.2 Primary Sources

13.2 Author Details

13.3 Disclaimer

FEATURED COMPANIES

List of Tables

Table 1. Global Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Type (US$ Million): 2021 vs 2025 vs 2032

Table 2. Key Players of Cloud-based

Table 3. Key Players of On-premise

Table 4. Global Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Technical Architecture (US$ Million): 2021 vs 2025 vs 2032

Table 5. Key Players of Programmatic Advertising Platform

Table 6. Key Players of Non-Programmatic Advertising Platform

Table 7. Global Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Service Models (US$ Million): 2021 vs 2025 vs 2032

Table 8. Key Players of AVOD Platform

Table 9. Key Players of FAST Platform

Table 10. Key Players of Hybrid Platform

Table 11. Global Connected TV (CTV) Advertising Platforms Software Market Size Growth by Application (US$ Million): 2021 vs 2025 vs 2032

Table 12. Global Connected TV (CTV) Advertising Platforms Software Market Size by Region (US$ Million): 2021 vs 2025 vs 2032

Table 13. Global Connected TV (CTV) Advertising Platforms Software Market Size by Region (US$ Million), 2021–2026

Table 14. Global Connected TV (CTV) Advertising Platforms Software Market Share by Region (2021–2026)

Table 15. Global Connected TV (CTV) Advertising Platforms Software Forecasted Market Size by Region (US$ Million), 2027–2032

Table 16. Global Connected TV (CTV) Advertising Platforms Software Market Share by Region (2027–2032)

Table 17. Connected TV (CTV) Advertising Platforms Software Market Trends

Table 18. Connected TV (CTV) Advertising Platforms Software Market Drivers

Table 19. Connected TV (CTV) Advertising Platforms Software Market Challenges

Table 20. Connected TV (CTV) Advertising Platforms Software Market Restraints

Table 21. Global Connected TV (CTV) Advertising Platforms Software Revenue by Players (US$ Million), 2021–2026

Table 22. Global Connected TV (CTV) Advertising Platforms Software Market Share by Players (2021–2026)

Table 23. Global Top Connected TV (CTV) Advertising Platforms Software Players by Tier (Tier 1, Tier 2, and Tier 3), based on Connected TV (CTV) Advertising Platforms Software Revenue, 2025

Table 24. Ranking of Global Top Connected TV (CTV) Advertising Platforms Software Companies by Revenue (US$ Million) in 2025

Table 25. Global 5 Largest Players Market Share by Connected TV (CTV) Advertising Platforms Software Revenue (CR5 and HHI), 2021–2026

Table 26. Global Key Players of Connected TV (CTV) Advertising Platforms Software, Headquarters and Area Served

Table 27. Global Key Players of Connected TV (CTV) Advertising Platforms Software, Products and Applications

Table 28. Global Key Players of Connected TV (CTV) Advertising Platforms Software, Date of General Availability (GA)

Table 29. Mergers and Acquisitions, Expansion Plans

Table 30. Global Connected TV (CTV) Advertising Platforms Software Market Size by Type (US$ Million), 2021–2026

Table 31. Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Type (2021–2026)

Table 32. Global Connected TV (CTV) Advertising Platforms Software Forecasted Market Size by Type (US$ Million), 2027–2032

Table 33. Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Type (2027–2032)

Table 34. Global Connected TV (CTV) Advertising Platforms Software Market Size by Application (US$ Million), 2021–2026

Table 35. Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Application (2021–2026)

Table 36. Global Connected TV (CTV) Advertising Platforms Software Forecasted Market Size by Application (US$ Million), 2027–2032

Table 37. Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Application (2027–2032)

Table 38. North America Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Country (US$ Million): 2021 vs 2025 vs 2032

Table 39. North America Connected TV (CTV) Advertising Platforms Software Market Size by Country (US$ Million), 2021–2026

Table 40. North America Connected TV (CTV) Advertising Platforms Software Market Size by Country (US$ Million), 2027–2032

Table 41. Europe Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Country (US$ Million): 2021 vs 2025 vs 2032

Table 42. Europe Connected TV (CTV) Advertising Platforms Software Market Size by Country (US$ Million), 2021–2026

Table 43. Europe Connected TV (CTV) Advertising Platforms Software Market Size by Country (US$ Million), 2027–2032

Table 44. Asia-Pacific Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Region (US$ Million): 2021 vs 2025 vs 2032

Table 45. Asia-Pacific Connected TV (CTV) Advertising Platforms Software Market Size by Region (US$ Million), 2021–2026

Table 46. Asia-Pacific Connected TV (CTV) Advertising Platforms Software Market Size by Region (US$ Million), 2027–2032

Table 47. Latin America Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Country (US$ Million): 2021 vs 2025 vs 2032

Table 48. Latin America Connected TV (CTV) Advertising Platforms Software Market Size by Country (US$ Million), 2021–2026

Table 49. Latin America Connected TV (CTV) Advertising Platforms Software Market Size by Country (US$ Million), 2027–2032

Table 50. Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Country (US$ Million): 2021 vs 2025 vs 2032

Table 51. Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size by Country (US$ Million), 2021–2026

Table 52. Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size by Country (US$ Million), 2027–2032

Table 53. MNTN Company Details

Table 54. MNTN Business Overview

Table 55. MNTN Connected TV (CTV) Advertising Platforms Software Product

Table 56. MNTN Revenue in Connected TV (CTV) Advertising Platforms Software Business (US$ Million), 2021–2026

Table 57. MNTN Recent Development

Table 58. OpenX Company Details

Table 59. OpenX Business Overview

Table 60. OpenX Connected TV (CTV) Advertising Platforms Software Product

Table 61. OpenX Revenue in Connected TV (CTV) Advertising Platforms Software Business (US$ Million), 2021–2026

Table 62. OpenX Recent Development

Table 63. PubMatic Company Details

Table 64. PubMatic Business Overview

Table 65. PubMatic Connected TV (CTV) Advertising Platforms Software Product

Table 66. PubMatic Revenue in Connected TV (CTV) Advertising Platforms Software Business (US$ Million), 2021–2026

Table 67. PubMatic Recent Development

Table 68. Simpli.fi Company Details

Table 69. Simpli.fi Business Overview

Table 70. Simpli.fi Connected TV (CTV) Advertising Platforms Software Product

Table 71. Simpli.fi Revenue in Connected TV (CTV) Advertising Platforms Software Business (US$ Million), 2021–2026

Table 72. Simpli.fi Recent Development

Table 73. Target Video Company Details

Table 74. Target Video Business Overview

Table 75. Target Video Connected TV (CTV) Advertising Platforms Software Product

Table 76. Target Video Revenue in Connected TV (CTV) Advertising Platforms Software Business (US$ Million), 2021–2026

Table 77. Target Video Recent Development

Table 78. Infillion Company Details

Table 79. Infillion Business Overview

Table 80. Infillion Connected TV (CTV) Advertising Platforms Software Product

Table 81. Infillion Revenue in Connected TV (CTV) Advertising Platforms Software Business (US$ Million), 2021–2026

Table 82. Infillion Recent Development

Table 83. Viant Technology Company Details

Table 84. Viant Technology Business Overview

Table 85. Viant Technology Connected TV (CTV) Advertising Platforms Software Product

Table 86. Viant Technology Revenue in Connected TV (CTV) Advertising Platforms Software Business (US$ Million), 2021–2026

Table 87. Viant Technology Recent Development

Table 88. Vplayed Company Details

Table 89. Vplayed Business Overview

Table 90. Vplayed Connected TV (CTV) Advertising Platforms Software Product

Table 91. Vplayed Revenue in Connected TV (CTV) Advertising Platforms Software Business (US$ Million), 2021–2026

Table 92. Vplayed Recent Development

Table 93. The Trade Desk Company Details

Table 94. The Trade Desk Business Overview

Table 95. The Trade Desk Connected TV (CTV) Advertising Platforms Software Product

Table 96. The Trade Desk Revenue in Connected TV (CTV) Advertising Platforms Software Business (US$ Million), 2021–2026

Table 97. The Trade Desk Recent Development

Table 98. Research Programs/Design for This Report

Table 99. Key Data Information from Secondary Sources

Table 100. Key Data Information from Primary Sources

Table 101. Authors List of This Report

List of Figures

Figure 1. Connected TV (CTV) Advertising Platforms Software Picture

Figure 2. Global Connected TV (CTV) Advertising Platforms Software Market Size Comparison by Type (US$ Million), 2021–2032

Figure 3. Global Connected TV (CTV) Advertising Platforms Software Market Share by Type: 2025 vs 2032

Figure 4. Cloud-based Features

Figure 5. On-premise Features

Figure 6. Global Connected TV (CTV) Advertising Platforms Software Market Size Comparison by Technical Architecture (US$ Million), 2021–2032

Figure 7. Programmatic Advertising Platform Features

Figure 8. Non-Programmatic Advertising Platform Features

Figure 9. Global Connected TV (CTV) Advertising Platforms Software Market Size Comparison by Service Models (US$ Million), 2021–2032

Figure 10. AVOD Platform Features

Figure 11. FAST Platform Features

Figure 12. Hybrid Platform Features

Figure 13. Global Connected TV (CTV) Advertising Platforms Software Market Size by Application (US$ Million), 2021–2032

Figure 14. Global Connected TV (CTV) Advertising Platforms Software Market Share by Application: 2025 vs 2032

Figure 15. Large Enterprise Case Studies

Figure 16. SMEs Case Studies

Figure 17. Connected TV (CTV) Advertising Platforms Software Report Years Considered

Figure 18. Global Connected TV (CTV) Advertising Platforms Software Market Size (US$ Million), Year-over-Year: 2021–2032

Figure 19. Global Connected TV (CTV) Advertising Platforms Software Market Size, (US$ Million), 2021 vs 2025 vs 2032

Figure 20. Global Connected TV (CTV) Advertising Platforms Software Market Share by Region: 2025 vs 2032

Figure 21. Global Connected TV (CTV) Advertising Platforms Software Market Share by Players in 2025

Figure 22. Global Connected TV (CTV) Advertising Platforms Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

Figure 23. The Top 10 and 5 Players Market Share by Connected TV (CTV) Advertising Platforms Software Revenue in 2025

Figure 24. North America Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 25. North America Connected TV (CTV) Advertising Platforms Software Market Share by Country (2021–2032)

Figure 26. United States Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 27. Canada Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 28. Europe Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 29. Europe Connected TV (CTV) Advertising Platforms Software Market Share by Country (2021–2032)

Figure 30. Germany Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 31. France Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 32. U.K. Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 33. Italy Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 34. Russia Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 35. Ireland Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 36. Asia-Pacific Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 37. Asia-Pacific Connected TV (CTV) Advertising Platforms Software Market Share by Region (2021–2032)

Figure 38. China Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 39. Japan Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 40. South Korea Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 41. Southeast Asia Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 42. India Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 43. Australia & New Zealand Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 44. Latin America Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 45. Latin America Connected TV (CTV) Advertising Platforms Software Market Share by Country (2021–2032)

Figure 46. Mexico Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 47. Brazil Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 48. Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 49. Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Share by Country (2021–2032)

Figure 50. Israel Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 51. Saudi Arabia Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 52. UAE Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (US$ Million), 2021–2032

Figure 53. MNTN Revenue Growth Rate in Connected TV (CTV) Advertising Platforms Software Business (2021–2026)

Figure 54. OpenX Revenue Growth Rate in Connected TV (CTV) Advertising Platforms Software Business (2021–2026)

Figure 55. PubMatic Revenue Growth Rate in Connected TV (CTV) Advertising Platforms Software Business (2021–2026)

Figure 56. Simpli.fi Revenue Growth Rate in Connected TV (CTV) Advertising Platforms Software Business (2021–2026)

Figure 57. Target Video Revenue Growth Rate in Connected TV (CTV) Advertising Platforms Software Business (2021–2026)

Figure 58. Infillion Revenue Growth Rate in Connected TV (CTV) Advertising Platforms Software Business (2021–2026)

Figure 59. Viant Technology Revenue Growth Rate in Connected TV (CTV) Advertising Platforms Software Business (2021–2026)

Figure 60. Vplayed Revenue Growth Rate in Connected TV (CTV) Advertising Platforms Software Business (2021–2026)

Figure 61. The Trade Desk Revenue Growth Rate in Connected TV (CTV) Advertising Platforms Software Business (2021–2026)

Figure 62. Bottom-up and Top-down Approaches for This Report

Figure 63. Data Triangulation

Figure 64. Key Executives Interviewed

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