The global market for Connected TV (CTV) Advertising Platforms Software was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.

Connected TV (CTV) Advertising Platforms Software refers to technology solutions that enable advertisers to deliver targeted advertisements to viewers on connected television devices. These platforms leverage data and analytics to optimize ad placements and enhance the effectiveness of advertising campaigns.

North American market for Connected TV (CTV) Advertising Platforms Software is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Asia-Pacific market for Connected TV (CTV) Advertising Platforms Software is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The global market for Connected TV (CTV) Advertising Platforms Software in Large Enterprise is estimated to increase from $ million in 2024 to $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The major global companies of Connected TV (CTV) Advertising Platforms Software include MNTN, OpenX, PubMatic, Simpli.fi, Target Video, Infillion, Viant Technology, Vplayed, The Trade Desk, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.

This report aims to provide a comprehensive presentation of the global market for Connected TV (CTV) Advertising Platforms Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Connected TV (CTV) Advertising Platforms Software.

The Connected TV (CTV) Advertising Platforms Software market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Connected TV (CTV) Advertising Platforms Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Connected TV (CTV) Advertising Platforms Software companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

Scope of Connected TV (CTV) Advertising Platforms Software Market Report

Report Metric	Details
Report Name	Connected TV (CTV) Advertising Platforms Software Market
Segment by Type	Cloud-based On-premise
Segment by Application	Large Enterprise SMEs
By Region	North America (United States, Canada) Europe (Germany, France, UK, Italy, Russia) Rest of Europe Nordic Countries Asia-Pacific (China, Japan, South Korea) Southeast Asia (India, Australia) Rest of Asia Latin America (Mexico, Brazil) Rest of Latin America Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)
By Company	MNTN, OpenX, PubMatic, Simpli.fi, Target Video, Infillion, Viant Technology, Vplayed, The Trade Desk
Forecast units	USD million in value
Report coverage	Revenue and volume forecast, company share, competitive landscape, growth factors and trends

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Connected TV (CTV) Advertising Platforms Software company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

FAQ for this report

Who are the main players in the Connected TV (CTV) Advertising Platforms Software Market report?

Ans: The main players in the Connected TV (CTV) Advertising Platforms Software Market are MNTN, OpenX, PubMatic, Simpli.fi, Target Video, Infillion, Viant Technology, Vplayed, The Trade Desk

What are the Application segmentation covered in the Connected TV (CTV) Advertising Platforms Software Market report?

Ans: The Applications covered in the Connected TV (CTV) Advertising Platforms Software Market report are Large Enterprise, SMEs

What are the Type segmentation covered in the Connected TV (CTV) Advertising Platforms Software Market report?

Ans: The Types covered in the Connected TV (CTV) Advertising Platforms Software Market report are Cloud-based, On-premise

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Type: 2020 VS 2024 VS 2031

1.2.2 Cloud-based

1.2.3 On-premise

1.3 Market by Application

1.3.1 Global Connected TV (CTV) Advertising Platforms Software Market Growth by Application: 2020 VS 2024 VS 2031

1.3.2 Large Enterprise

1.3.3 SMEs

1.4 Assumptions and Limitations

1.5 Study Objectives

1.6 Years Considered

2 Global Growth Trends

2.1 Global Connected TV (CTV) Advertising Platforms Software Market Perspective (2020-2031)

2.2 Global Connected TV (CTV) Advertising Platforms Software Growth Trends by Region

2.2.1 Global Connected TV (CTV) Advertising Platforms Software Market Size by Region: 2020 VS 2024 VS 2031

2.2.2 Connected TV (CTV) Advertising Platforms Software Historic Market Size by Region (2020-2025)

2.2.3 Connected TV (CTV) Advertising Platforms Software Forecasted Market Size by Region (2026-2031)

2.3 Connected TV (CTV) Advertising Platforms Software Market Dynamics

2.3.1 Connected TV (CTV) Advertising Platforms Software Industry Trends

2.3.2 Connected TV (CTV) Advertising Platforms Software Market Drivers

2.3.3 Connected TV (CTV) Advertising Platforms Software Market Challenges

2.3.4 Connected TV (CTV) Advertising Platforms Software Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Connected TV (CTV) Advertising Platforms Software Players by Revenue

3.1.1 Global Top Connected TV (CTV) Advertising Platforms Software Players by Revenue (2020-2025)

3.1.2 Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Players (2020-2025)

3.2 Global Connected TV (CTV) Advertising Platforms Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Global Key Players Ranking by Connected TV (CTV) Advertising Platforms Software Revenue

3.4 Global Connected TV (CTV) Advertising Platforms Software Market Concentration Ratio

3.4.1 Global Connected TV (CTV) Advertising Platforms Software Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Connected TV (CTV) Advertising Platforms Software Revenue in 2024

3.5 Global Key Players of Connected TV (CTV) Advertising Platforms Software Head office and Area Served

3.6 Global Key Players of Connected TV (CTV) Advertising Platforms Software, Product and Application

3.7 Global Key Players of Connected TV (CTV) Advertising Platforms Software, Date of Enter into This Industry

3.8 Mergers & Acquisitions, Expansion Plans

4 Connected TV (CTV) Advertising Platforms Software Breakdown Data by Type

4.1 Global Connected TV (CTV) Advertising Platforms Software Historic Market Size by Type (2020-2025)

4.2 Global Connected TV (CTV) Advertising Platforms Software Forecasted Market Size by Type (2026-2031)

5 Connected TV (CTV) Advertising Platforms Software Breakdown Data by Application

5.1 Global Connected TV (CTV) Advertising Platforms Software Historic Market Size by Application (2020-2025)

5.2 Global Connected TV (CTV) Advertising Platforms Software Forecasted Market Size by Application (2026-2031)

6 North America

6.1 North America Connected TV (CTV) Advertising Platforms Software Market Size (2020-2031)

6.2 North America Connected TV (CTV) Advertising Platforms Software Market Growth Rate by Country: 2020 VS 2024 VS 2031

6.3 North America Connected TV (CTV) Advertising Platforms Software Market Size by Country (2020-2025)

6.4 North America Connected TV (CTV) Advertising Platforms Software Market Size by Country (2026-2031)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Connected TV (CTV) Advertising Platforms Software Market Size (2020-2031)

7.2 Europe Connected TV (CTV) Advertising Platforms Software Market Growth Rate by Country: 2020 VS 2024 VS 2031

7.3 Europe Connected TV (CTV) Advertising Platforms Software Market Size by Country (2020-2025)

7.4 Europe Connected TV (CTV) Advertising Platforms Software Market Size by Country (2026-2031)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Connected TV (CTV) Advertising Platforms Software Market Size (2020-2031)

8.2 Asia-Pacific Connected TV (CTV) Advertising Platforms Software Market Growth Rate by Region: 2020 VS 2024 VS 2031

8.3 Asia-Pacific Connected TV (CTV) Advertising Platforms Software Market Size by Region (2020-2025)

8.4 Asia-Pacific Connected TV (CTV) Advertising Platforms Software Market Size by Region (2026-2031)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America Connected TV (CTV) Advertising Platforms Software Market Size (2020-2031)

9.2 Latin America Connected TV (CTV) Advertising Platforms Software Market Growth Rate by Country: 2020 VS 2024 VS 2031

9.3 Latin America Connected TV (CTV) Advertising Platforms Software Market Size by Country (2020-2025)

9.4 Latin America Connected TV (CTV) Advertising Platforms Software Market Size by Country (2026-2031)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size (2020-2031)

10.2 Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Growth Rate by Country: 2020 VS 2024 VS 2031

10.3 Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size by Country (2020-2025)

10.4 Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size by Country (2026-2031)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 MNTN

11.1.1 MNTN Company Details

11.1.2 MNTN Business Overview

11.1.3 MNTN Connected TV (CTV) Advertising Platforms Software Introduction

11.1.4 MNTN Revenue in Connected TV (CTV) Advertising Platforms Software Business (2020-2025)

11.1.5 MNTN Recent Development

11.2 OpenX

11.2.1 OpenX Company Details

11.2.2 OpenX Business Overview

11.2.3 OpenX Connected TV (CTV) Advertising Platforms Software Introduction

11.2.4 OpenX Revenue in Connected TV (CTV) Advertising Platforms Software Business (2020-2025)

11.2.5 OpenX Recent Development

11.3 PubMatic

11.3.1 PubMatic Company Details

11.3.2 PubMatic Business Overview

11.3.3 PubMatic Connected TV (CTV) Advertising Platforms Software Introduction

11.3.4 PubMatic Revenue in Connected TV (CTV) Advertising Platforms Software Business (2020-2025)

11.3.5 PubMatic Recent Development

11.4 Simpli.fi

11.4.1 Simpli.fi Company Details

11.4.2 Simpli.fi Business Overview

11.4.3 Simpli.fi Connected TV (CTV) Advertising Platforms Software Introduction

11.4.4 Simpli.fi Revenue in Connected TV (CTV) Advertising Platforms Software Business (2020-2025)

11.4.5 Simpli.fi Recent Development

11.5 Target Video

11.5.1 Target Video Company Details

11.5.2 Target Video Business Overview

11.5.3 Target Video Connected TV (CTV) Advertising Platforms Software Introduction

11.5.4 Target Video Revenue in Connected TV (CTV) Advertising Platforms Software Business (2020-2025)

11.5.5 Target Video Recent Development

11.6 Infillion

11.6.1 Infillion Company Details

11.6.2 Infillion Business Overview

11.6.3 Infillion Connected TV (CTV) Advertising Platforms Software Introduction

11.6.4 Infillion Revenue in Connected TV (CTV) Advertising Platforms Software Business (2020-2025)

11.6.5 Infillion Recent Development

11.7 Viant Technology

11.7.1 Viant Technology Company Details

11.7.2 Viant Technology Business Overview

11.7.3 Viant Technology Connected TV (CTV) Advertising Platforms Software Introduction

11.7.4 Viant Technology Revenue in Connected TV (CTV) Advertising Platforms Software Business (2020-2025)

11.7.5 Viant Technology Recent Development

11.8 Vplayed

11.8.1 Vplayed Company Details

11.8.2 Vplayed Business Overview

11.8.3 Vplayed Connected TV (CTV) Advertising Platforms Software Introduction

11.8.4 Vplayed Revenue in Connected TV (CTV) Advertising Platforms Software Business (2020-2025)

11.8.5 Vplayed Recent Development

11.9 The Trade Desk

11.9.1 The Trade Desk Company Details

11.9.2 The Trade Desk Business Overview

11.9.3 The Trade Desk Connected TV (CTV) Advertising Platforms Software Introduction

11.9.4 The Trade Desk Revenue in Connected TV (CTV) Advertising Platforms Software Business (2020-2025)

11.9.5 The Trade Desk Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.1.1 Research Programs/Design

13.1.1.2 Market Size Estimation

13.1.1.3 Market Breakdown and Data Triangulation

13.1.2 Data Source

13.1.2.1 Secondary Sources

13.1.2.2 Primary Sources

13.2 Author Details

13.3 Disclaimer

FEATURED COMPANIES

List of Tables

Table 1. Global Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031

Table 2. Key Players of Cloud-based

Table 3. Key Players of On-premise

Table 4. Global Connected TV (CTV) Advertising Platforms Software Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031

Table 5. Global Connected TV (CTV) Advertising Platforms Software Market Size by Region (US$ Million): 2020 VS 2024 VS 2031

Table 6. Global Connected TV (CTV) Advertising Platforms Software Market Size by Region (2020-2025) & (US$ Million)

Table 7. Global Connected TV (CTV) Advertising Platforms Software Market Share by Region (2020-2025)

Table 8. Global Connected TV (CTV) Advertising Platforms Software Forecasted Market Size by Region (2026-2031) & (US$ Million)

Table 9. Global Connected TV (CTV) Advertising Platforms Software Market Share by Region (2026-2031)

Table 10. Connected TV (CTV) Advertising Platforms Software Market Trends

Table 11. Connected TV (CTV) Advertising Platforms Software Market Drivers

Table 12. Connected TV (CTV) Advertising Platforms Software Market Challenges

Table 13. Connected TV (CTV) Advertising Platforms Software Market Restraints

Table 14. Global Connected TV (CTV) Advertising Platforms Software Revenue by Players (2020-2025) & (US$ Million)

Table 15. Global Connected TV (CTV) Advertising Platforms Software Market Share by Players (2020-2025)

Table 16. Global Top Connected TV (CTV) Advertising Platforms Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Connected TV (CTV) Advertising Platforms Software as of 2024)

Table 17. Ranking of Global Top Connected TV (CTV) Advertising Platforms Software Companies by Revenue (US$ Million) in 2024

Table 18. Global 5 Largest Players Market Share by Connected TV (CTV) Advertising Platforms Software Revenue (CR5 and HHI) & (2020-2025)

Table 19. Global Key Players of Connected TV (CTV) Advertising Platforms Software, Headquarters and Area Served

Table 20. Global Key Players of Connected TV (CTV) Advertising Platforms Software, Product and Application

Table 21. Global Key Players of Connected TV (CTV) Advertising Platforms Software, Date of Enter into This Industry

Table 22. Mergers & Acquisitions, Expansion Plans

Table 23. Global Connected TV (CTV) Advertising Platforms Software Market Size by Type (2020-2025) & (US$ Million)

Table 24. Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Type (2020-2025)

Table 25. Global Connected TV (CTV) Advertising Platforms Software Forecasted Market Size by Type (2026-2031) & (US$ Million)

Table 26. Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Type (2026-2031)

Table 27. Global Connected TV (CTV) Advertising Platforms Software Market Size by Application (2020-2025) & (US$ Million)

Table 28. Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Application (2020-2025)

Table 29. Global Connected TV (CTV) Advertising Platforms Software Forecasted Market Size by Application (2026-2031) & (US$ Million)

Table 30. Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Application (2026-2031)

Table 31. North America Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 32. North America Connected TV (CTV) Advertising Platforms Software Market Size by Country (2020-2025) & (US$ Million)

Table 33. North America Connected TV (CTV) Advertising Platforms Software Market Size by Country (2026-2031) & (US$ Million)

Table 34. Europe Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 35. Europe Connected TV (CTV) Advertising Platforms Software Market Size by Country (2020-2025) & (US$ Million)

Table 36. Europe Connected TV (CTV) Advertising Platforms Software Market Size by Country (2026-2031) & (US$ Million)

Table 37. Asia-Pacific Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031

Table 38. Asia-Pacific Connected TV (CTV) Advertising Platforms Software Market Size by Region (2020-2025) & (US$ Million)

Table 39. Asia-Pacific Connected TV (CTV) Advertising Platforms Software Market Size by Region (2026-2031) & (US$ Million)

Table 40. Latin America Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 41. Latin America Connected TV (CTV) Advertising Platforms Software Market Size by Country (2020-2025) & (US$ Million)

Table 42. Latin America Connected TV (CTV) Advertising Platforms Software Market Size by Country (2026-2031) & (US$ Million)

Table 43. Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 44. Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size by Country (2020-2025) & (US$ Million)

Table 45. Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size by Country (2026-2031) & (US$ Million)

Table 46. MNTN Company Details

Table 47. MNTN Business Overview

Table 48. MNTN Connected TV (CTV) Advertising Platforms Software Product

Table 49. MNTN Revenue in Connected TV (CTV) Advertising Platforms Software Business (2020-2025) & (US$ Million)

Table 50. MNTN Recent Development

Table 51. OpenX Company Details

Table 52. OpenX Business Overview

Table 53. OpenX Connected TV (CTV) Advertising Platforms Software Product

Table 54. OpenX Revenue in Connected TV (CTV) Advertising Platforms Software Business (2020-2025) & (US$ Million)

Table 55. OpenX Recent Development

Table 56. PubMatic Company Details

Table 57. PubMatic Business Overview

Table 58. PubMatic Connected TV (CTV) Advertising Platforms Software Product

Table 59. PubMatic Revenue in Connected TV (CTV) Advertising Platforms Software Business (2020-2025) & (US$ Million)

Table 60. PubMatic Recent Development

Table 61. Simpli.fi Company Details

Table 62. Simpli.fi Business Overview

Table 63. Simpli.fi Connected TV (CTV) Advertising Platforms Software Product

Table 64. Simpli.fi Revenue in Connected TV (CTV) Advertising Platforms Software Business (2020-2025) & (US$ Million)

Table 65. Simpli.fi Recent Development

Table 66. Target Video Company Details

Table 67. Target Video Business Overview

Table 68. Target Video Connected TV (CTV) Advertising Platforms Software Product

Table 69. Target Video Revenue in Connected TV (CTV) Advertising Platforms Software Business (2020-2025) & (US$ Million)

Table 70. Target Video Recent Development

Table 71. Infillion Company Details

Table 72. Infillion Business Overview

Table 73. Infillion Connected TV (CTV) Advertising Platforms Software Product

Table 74. Infillion Revenue in Connected TV (CTV) Advertising Platforms Software Business (2020-2025) & (US$ Million)

Table 75. Infillion Recent Development

Table 76. Viant Technology Company Details

Table 77. Viant Technology Business Overview

Table 78. Viant Technology Connected TV (CTV) Advertising Platforms Software Product

Table 79. Viant Technology Revenue in Connected TV (CTV) Advertising Platforms Software Business (2020-2025) & (US$ Million)

Table 80. Viant Technology Recent Development

Table 81. Vplayed Company Details

Table 82. Vplayed Business Overview

Table 83. Vplayed Connected TV (CTV) Advertising Platforms Software Product

Table 84. Vplayed Revenue in Connected TV (CTV) Advertising Platforms Software Business (2020-2025) & (US$ Million)

Table 85. Vplayed Recent Development

Table 86. The Trade Desk Company Details

Table 87. The Trade Desk Business Overview

Table 88. The Trade Desk Connected TV (CTV) Advertising Platforms Software Product

Table 89. The Trade Desk Revenue in Connected TV (CTV) Advertising Platforms Software Business (2020-2025) & (US$ Million)

Table 90. The Trade Desk Recent Development

Table 91. Research Programs/Design for This Report

Table 92. Key Data Information from Secondary Sources

Table 93. Key Data Information from Primary Sources

Table 94. Authors List of This Report

List of Figures

Figure 1. Connected TV (CTV) Advertising Platforms Software Picture

Figure 2. Global Connected TV (CTV) Advertising Platforms Software Market Size Comparison by Type (2020-2031) & (US$ Million)

Figure 3. Global Connected TV (CTV) Advertising Platforms Software Market Share by Type: 2024 VS 2031

Figure 4. Cloud-based Features

Figure 5. On-premise Features

Figure 6. Global Connected TV (CTV) Advertising Platforms Software Market Size by Application (2020-2031) & (US$ Million)

Figure 7. Global Connected TV (CTV) Advertising Platforms Software Market Share by Application: 2024 VS 2031

Figure 8. Large Enterprise Case Studies

Figure 9. SMEs Case Studies

Figure 10. Connected TV (CTV) Advertising Platforms Software Report Years Considered

Figure 11. Global Connected TV (CTV) Advertising Platforms Software Market Size (US$ Million), Year-over-Year: 2020-2031

Figure 12. Global Connected TV (CTV) Advertising Platforms Software Market Size, (US$ Million), 2020 VS 2024 VS 2031

Figure 13. Global Connected TV (CTV) Advertising Platforms Software Market Share by Region: 2024 VS 2031

Figure 14. Global Connected TV (CTV) Advertising Platforms Software Market Share by Players in 2024

Figure 15. Global Top Connected TV (CTV) Advertising Platforms Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Connected TV (CTV) Advertising Platforms Software as of 2024)

Figure 16. The Top 10 and 5 Players Market Share by Connected TV (CTV) Advertising Platforms Software Revenue in 2024

Figure 17. North America Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 18. North America Connected TV (CTV) Advertising Platforms Software Market Share by Country (2020-2031)

Figure 19. United States Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 20. Canada Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 21. Europe Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 22. Europe Connected TV (CTV) Advertising Platforms Software Market Share by Country (2020-2031)

Figure 23. Germany Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 24. France Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 25. U.K. Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 26. Italy Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 27. Russia Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 28. Nordic Countries Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 29. Asia-Pacific Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 30. Asia-Pacific Connected TV (CTV) Advertising Platforms Software Market Share by Region (2020-2031)

Figure 31. China Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 32. Japan Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 33. South Korea Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 34. Southeast Asia Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 35. India Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 36. Australia Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 37. Latin America Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 38. Latin America Connected TV (CTV) Advertising Platforms Software Market Share by Country (2020-2031)

Figure 39. Mexico Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 40. Brazil Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 41. Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 42. Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Share by Country (2020-2031)

Figure 43. Turkey Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 44. Saudi Arabia Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 45. UAE Connected TV (CTV) Advertising Platforms Software Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 46. MNTN Revenue Growth Rate in Connected TV (CTV) Advertising Platforms Software Business (2020-2025)

Figure 47. OpenX Revenue Growth Rate in Connected TV (CTV) Advertising Platforms Software Business (2020-2025)

Figure 48. PubMatic Revenue Growth Rate in Connected TV (CTV) Advertising Platforms Software Business (2020-2025)

Figure 49. Simpli.fi Revenue Growth Rate in Connected TV (CTV) Advertising Platforms Software Business (2020-2025)

Figure 50. Target Video Revenue Growth Rate in Connected TV (CTV) Advertising Platforms Software Business (2020-2025)

Figure 51. Infillion Revenue Growth Rate in Connected TV (CTV) Advertising Platforms Software Business (2020-2025)

Figure 52. Viant Technology Revenue Growth Rate in Connected TV (CTV) Advertising Platforms Software Business (2020-2025)

Figure 53. Vplayed Revenue Growth Rate in Connected TV (CTV) Advertising Platforms Software Business (2020-2025)

Figure 54. The Trade Desk Revenue Growth Rate in Connected TV (CTV) Advertising Platforms Software Business (2020-2025)

Figure 55. Bottom-up and Top-down Approaches for This Report

Figure 56. Data Triangulation

Figure 57. Key Executives Interviewed

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